A mobile Africa: innovation is key

[Dr KF Lai] 2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013. 21 Feb 2013 11:07

[2013 trends] Africa's dynamic markets

[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20

[2013 trends] Out-of-the-box branding

[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year. 31 Jan 2013 12:33

[2013 trends] SA's youth trend-o-meter

[HDI Youth Marketeers Team] Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013. 31 Jan 2013 11:30

[2013 trends] Africa poised for a great future

[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise. 30 Jan 2013 12:39

[2013 trends] Africa finding its own solutions using mobile tech

[Dr KF Lai] There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand. 25 Jan 2013 10:57

Expanding your brand across Africa

[Nonye Mpho Omotola] Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market. 8 Nov 2012 09:53

Glo Ghana loses subscribers

[Masahudu Kunateh] Glo Ghana has recorded its first loss in subscribers after five months of operations in the West African country. 5 Nov 2012 12:20

Bizcommunity.com

Biz Charity Challenge: let's all help together

[Issued by Bizcommunity.com] Win! Win! Win! Two press office releases for the festive season, in the industry of your choice, to promote whatever you like! Help Bizcommunity.com raise funds, bedding and toys for our two chosen charities during November 2012! A follow-up roll-of-honour story here on Biz will also have all the participating organisations' names and links to websites. 1 Nov 2012 08:22

Deutsche Messe expands sales network into Africa

Deutsche Messe, a global active trade fair company, is expanding its international sales network and now has representation throughout the region of sub-Saharan Africa. 10 Jul 2012 14:08

TV ads and the 'Super Bowl' effect

Oresti Patricios, CEO of Ornico urges local markets not to be blinded by the US hype, but to remember that Africa should feature foremost as a source of the local industry's inspiration, research and advertising insights. 3 Apr 2012 13:20

Africa embraces consumer convergence

According to the recent KPMG Consumers & Convergence Report, South African consumers and businesses are comparing favourably to the rest of the world when it comes to adopting new technologies and using social media. 29 Mar 2012 11:10

Bharti Airtel issues statement following judgement

In the Federal High Court of Nigeria, the honorable Justice Shuaib, handed down judgment in the matter between Econet Wireless Ltd (EWL) vs. Bharti Airtel Nigeria Limited. Bharti Airtel has since issued a statement to the media. 30 Jan 2012 13:39

Retail rewind - a year in review 2011

[Zeenat Moorad] The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011. 6 Jan 2012 08:19