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Biz Takeout's

Episode 86: The power of brands in the mass communication landscape

Date: 22 Apr 2014
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Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014 09:35

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Pinpoint media consumption tool to go live in Nigeria

Media consumption and audience tracking tool for the African continent, Pinpoint, will go live in Nigeria this month (March 2014) following its reported successful launch in Ghana.

25 Mar 2014 11:09

Nigerian enterprises to deploy UCC solutions

Recent research from global IT market intelligence firm International Data Corporation (IDC) states that more than 45% of enterprises in Nigeria are planning to deploy unified communications and collaboration (UCC) solutions in the next three years.

20 Mar 2014 13:13

Driving mobile from Cape to Cairo

Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications.

By Charles Foster, Issued by Millward Brown 14 Mar 2014 07:49

CNN International launches 'Cocoa-nomics'

CNN has launched a new CNN Freedom Project documentary, 'Cocoa-nomics', from the cocoa plantations of the Ivory Coast presented by Richard Quest. The documentary highlights the fight against child labour.

28 Feb 2014 13:06

Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013 10:57

'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Ghana: West Africa's brightest business gem

While Nigeria has long held the crown as the business capital of West Africa, a smaller African country is gradually gaining ground.

Issued by TNS South Africa 11 Dec 2013 10:20

Broadband still unaffordable for millions

A report from Alliance for Affordable Internet (A4AI) highlights the unaffordable cost of broadband for the two billion people who live on less than US$2/day.

11 Dec 2013 09:42

Audience tracking tool for African radio, initial results from Ghana

Research and strategy company, Dashboard Marketing Intelligence, and advertising and media expert, Dave Kelly, have joined forces to launch Pinpoint, a current and accurate media consumption and audience-tracking tool for the African continent.

1 Oct 2013 11:23

#PAMRO15: The role of media audience research in emerging markets

There is a need for transparency, and to tell not just one story, but many.

By Oresti Patricios 26 Sep 2013 07:10

African brandcrafting: an opportunity for growth

When it comes to international surveys, African brands have some way to go in realising their full potential.

By Chris Human 13 Sep 2013 07:30

Africa shows its social side

Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.

By Danette Breitenbach 12 Sep 2013 14:57

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