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Episode 120: Melissa Attree On Brands vs Publishers

Date: 29 Jan 2015
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Episode 119: Careers24 Sandcastle campaign and Mike Sharman

Date: 22 Jan 2015
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Episode 118: Money 4 Jam with Warren Ventre and BizTrends 2015

Date: 16 Jan 2015
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How to react when making market research mistakes
How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Five struggles of a market researcher
Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

Africa leads the world into the future of market research - Millward Brown
Africa leads the world into the future of market research

As the growth in mobile communications brings about a revolution in market research, it is the vast continent of Africa that is leading the way...

By John-William Awbrey, Issued by Millward Brown 4 Dec 2014 12:24

Another free app for Ebola information
Another free app for Ebola information

A new free Ebola app, part of a wider International SOS communications initiative aimed at supporting the global fight against Ebola, has been released for iOS and Android devices...

17 Nov 2014 14:50

How does Ghana see South Africa?
How does Ghana see South Africa?

The last leg of the South Africa Incorporated research project will take place in Ghana, when Brand South Africa research manager Petrus de Kock heads to Accra. The project studies how other African nations perceive South Africa...

By Shamin Chibba 14 Nov 2014 09:21

Survey reveals African consumers' perceptions of mobile marketing
Survey reveals African consumers' perceptions of mobile marketing

The findings of a new survey, conducted by Ifop in South Africa and Nigeria on consumers' perceptions of mobile marketing, has been released by Gemalto...

12 Nov 2014 08:54

Mobile internet in Africa brings fundamental change
Mobile internet in Africa brings fundamental change

While the mobile internet has brought only incremental improvements in developed markets, it is fundamentally changing lives in Africa allowing access to basic services.

24 Oct 2014 06:35

Research reveals Kenyan, Nigerian views of South Africa
Research reveals Kenyan, Nigerian views of South Africa

Perceptions of South Africa and its people can hinder or advance the country's business progress in the rest of Africa. This was one of the insights gained from Brand South Africa...

By Ray Maota 23 Sep 2014 11:03

Increased internet access set to boost consumer spend
Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014 06:16

Five critical factors to consider when expanding into Africa - Knowledge Resources
Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments...

Issued by Knowledge Resources 9 Sep 2014 10:24

First ACW2014 - experiences shared, lessons learned
First ACW2014 - experiences shared, lessons learned

Cocktail Weeks take place in some of the best capital cities in the world. In Time Magazine's January 2013 edition, it named Ghana one of the top three places to...

7 Jul 2014 09:42

PAMRO 2014 Conference: Media Research for One Continent
PAMRO 2014 Conference: Media Research for One Continent

The 16th PAMRO Meeting and All Africa Media Research Conference will take place from 24-27 August 2014 at the La-Palm Royal Beach Hotel in Accra, Ghana under the theme 'Media...

25 Jun 2014 13:11

Five Nigerian cities with business potential
Five Nigerian cities with business potential

One of Nigeriay's biggest assets is its 170m-strong population, which continues to spark the interest of consumer facing companies.

By Kate Douglas 4 Jun 2014 05:44

Laine Barnard
The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014 08:59

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