Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.
By Danette Breitenbach 11 Apr 2014 09:35
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
Media consumption and audience tracking tool for the African continent, Pinpoint, will go live in Nigeria this month (March 2014) following its reported successful launch in Ghana.
25 Mar 2014 11:09
Recent research from global IT market intelligence firm International Data Corporation (IDC) states that more than 45% of enterprises in Nigeria are planning to deploy unified communications and collaboration (UCC) solutions in the next three years.
20 Mar 2014 13:13
Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications.
By Charles Foster, Issued by Millward Brown 14 Mar 2014 07:49
CNN has launched a new CNN Freedom Project documentary, 'Cocoa-nomics', from the cocoa plantations of the Ivory Coast presented by Richard Quest. The documentary highlights the fight against child labour.
28 Feb 2014 13:06
Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.
By Zeenat Moorad 27 Dec 2013 10:57
Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.
By Danette Breitenbach 17 Dec 2013 08:48
While Nigeria has long held the crown as the business capital of West Africa, a smaller African country is gradually gaining ground.
Issued by TNS South Africa 11 Dec 2013 10:20
A report from Alliance for Affordable Internet (A4AI) highlights the unaffordable cost of broadband for the two billion people who live on less than US$2/day.
11 Dec 2013 09:42
Research and strategy company, Dashboard Marketing Intelligence, and advertising and media expert, Dave Kelly, have joined forces to launch Pinpoint, a current and accurate media consumption and audience-tracking tool for the African continent.
1 Oct 2013 11:23
There is a need for transparency, and to tell not just one story, but many.
By Oresti Patricios 26 Sep 2013 07:10
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.
By Danette Breitenbach 12 Sep 2013 14:57
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