Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017...
Juanita Pienaar 6 Sep 2017
Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017...
Juanita Pienaar 30 Aug 2017
What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth...?
Louise Marsland 29 Aug 2017
How does ‘going digital' in the television market affect content and viewership patterns? Kui Kariuki from Ipsos Kenya looked at what happened with Kenya's digital migration...
Louise Marsland 28 Aug 2017
There is a need for transparency, and to tell not just one story, but many.
Oresti Patricios 26 Sep 2013
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
Dr KF Lai 25 Jan 2013
African journalists in need of digital reporting skills have an opportunity to acquire them through the Intajour Fellowship Program which kicks off in September this year. This follows the call for applications for the fellowship programme by the International Academy of Journalism (IAJ) in Germany.
Walter Wafula 23 Mar 2012
A global study conducted by TNS Research Surveys shows that South Africans' unconditional love for handsets - more than content as it is in developed markets - is beginning to change and will even shift faster as bandwidth improves, and as cheaper smartphones appear on the market - probably from China.
Issa Sikiti da Silva 21 Apr 2011
Information is the new capital and currency of the world, Nishant Shah, of the India-based Digital Natives with a Cause, told Bizcommunity.com yesterday, 10 November 2010, as the three-day workshop on digital and internet technologies that brought together young delegates from nine African countries ended in Johannesburg, South Africa.
Issa Sikiti da Silva 11 Nov 2010
Is mobile overhyped as a platform to reach consumers? Does content need to be shortened and dumbed down for mobile users? These were some of the questions answered by Vincent Maher, co-founder of Motribe, on Thursday, 28 October 2010, day two of the Integrated Marketing Communication Conference, organised by Living Your Brand.
Sindy Peters 28 Oct 2010