AFCON 2012: Samsung launch interactive, online events

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea. 31 Jan 2012 14:25

Bizcommunity.com

Bizcommunity launches new dedicated sectors, newsletters

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011. 20 Sep 2011 15:45

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

[2011 trends] Ever-changing ad industry, constantly developing trends

[Adene van der Walt] So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind. 18 Jan 2011 15:13

[2011 trends] It's a Wild. Wired. Wellthy. World!

[Gisele Wertheim Aymes] The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011. 18 Jan 2011 14:17

[2011 trends] A year of hard work for brands

[Janice Spark] If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011. 17 Jan 2011 15:27

Storytelling, social networking, destination marketing: selling tourism online

[Tara Turkington] Who is Jabulani the Octopus? When did it last snow on Table Mountain? What does a kudu sound like when it is dying? Why should we care about Australopithecus sediba? What happens when a whale jumps on your boat? And what in the world does any of this have to do with online destination marketing? 25 Oct 2010 12:40

Official 2010 Loeries rankings

While there can be many ways of analysing any competition, this year the Loeries has introduced official winners rankings which aim to be a transparent mechanism for reporting the outcome of the awards. With the release of the printed Loeries annual, additional rankings will be published, including top 10 tables for all the individual credits, eg ECD, illustrator, writer and director, as well as post production/VFX, etc. 4 Oct 2010 12:38

Four Loerie Grands Prix this year

Four Grands Prix were handed out this past weekend at the 32nd annual The Loerie Awards, held for the second time at Good Hope Centre in Cape Town: King James once again in TV & Cinema Commercials for Allan Gray's 'Legend'; the VWV Group in Experiential: Live Events for the 2010 FIFA World Cup closing ceremony; Boogerman+ Partners Architects in Architecture & Interior Design for Soccer City aka FNB Stadium aka National Stadium; and Grid Worldwide Branding and Tonic Design in Design Mixed-Media Campaign for the Comair/British Airways SLOW Lounge. 4 Oct 2010 10:41

Zim advertising awards go ahead despite lack of new campaigns

[Dumisani Ndlela] Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector. 11 Jan 2008 07:04

Future techniques in online marketing

Senior Editor in Charge of Adotas, Sarah Novotny summarizes key future trends in Online advertising as predicted by Dilip DaSilva, Exponential's founder and CEO. Excerpting from the summary, Novotny says there are six key trends identified in this release. 30 Nov 2007 08:49

Innovation is alive and well and living in loyalty programs

Innovation is alive and well among coalition loyalty programs around the world. Despite their advancing age, coalitions are continuing to innovate to keep their programs fresh and relevant to their target members. This applies equally in Africa as consumers' buying power increases, and retailers must think up new ways to keep existing customers and attract new ones. 9 Nov 2007 13:35

Continent's comms costs cut

South African-based company Evosat, which distributes Inmarsat's Broadband Global Area Network (BGAN) service across Africa, has secured a major deal that will see satellite communication costs to provide simultaneous voice and broadband data, virtually halved on the continent. 8 Nov 2007 11:22

PAMRO documents Africa's varied media landscape

Recent country reports from the members of the Pan African Media Research Organisation (PAMRO) shed some light on media in Africa. 5 Nov 2007 11:31