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Quality content is key to advertising success irrespective of reading platform

Research company, Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

1 day ago

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of African e-commerce startups are profitable, as ventures tackle issues such as lack of funding, shortage of trust and logistical difficulties...

By Gabriella Mulligan 8 Dec 2017

APA results: Kenya's thriving advertising industry

The fastest and most affordable connectivity in sub-Saharan Africa enables Kenya to punch well above its weight in the IT sector generally...

4 Dec 2017

Brands: Meet the #UntaggableForce

An ability to embrace the #UntaggableForce will be key for brands determined to flourish in the adapt-to-survive reality characterising global and local consumer markets today.

By Megan Bowman 30 Nov 2017

Africa's rebound demands bolder strategies than ever before

Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result...

Issued by Nielsen 30 Nov 2017

Three key trends for African economic growth in 2018

Ecobank Group Research reveals three key emerging trends for Africa which it believes are strong evidence that Africa is on track for improved growth in 2018...

16 Nov 2017

#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Reimagining marketing: Brand building in the digital age

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret...

By Leigh Andrews 6 Nov 2017

Kenya election annulment: What are Kenyans talking about?

On 1 September the Supreme Court announced that the Kenyan elections had been annulled. Global media intelligence company Meltwater tracked and analysed the social media and online editorial mentions...

Issued by Meltwater 5 Oct 2017

Pay-TV market reaches 23.7m African subscribers

Dataxis' latest research shows the steady expansion of the pay-TV market in Africa. Following data publication for the second quarter of 2017, the total number of pay-TV subscribers reached approximately 23.7 million...

5 Oct 2017

Multinationals seek local presence in Africa

End of road for low-commitment investments in Africa: South Africa no longer automatic country of choice...

27 Sep 2017

Publishers share greatest threats, fears for 2018 media industry

‘World News Publishers Outlook 2017, the new report from World Association of Newspapers and News Publishers (Wan-Ifra), examines what are the world's top media executives' priorities in profitable news media businesses around the world...

21 Sep 2017

#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017...

By Juanita Pienaar 6 Sep 2017

#Pamro2017: How the affluent engage with international media brands

Sonia Marguin, head of research for Euronews/Africanews and Nathalie Sodeike, director at MediaCT (Ipsos) in Holland shares some key insights from the Ipsos Affluent Study at #Pamro2017...

By Juanita Pienaar 30 Aug 2017

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