AFRICAUchumi hunts for loyal customers [Walter Wafula] Uchumi, a Kampala supermarket, has unveiled the first retail shopping club in a bid to attract and retain its customers. The supermarket launched the U-Club, a customer loyalty initiative, which comes with a U-Club Card. 23 Sep 2008 10:46
AFRICAEnter integration With the costs of doing business on the up and up, and the associated costs of creating awareness of your products and services getting more costly and competitive, marketers today have to ensure that every bit of the budget devoted to sales and marketing is used effectively. 27 Jun 2008 12:38
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