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Episode 110: Consumer Marketing Insights 2015 eBook and more

Date: 23 Oct 2014
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Episode 108: Fred Robertson - Entrepreneur of the Year

Date: 10 Oct 2014
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Episode 107: IMC Conference Johannesburg 2014

Date: 3 Oct 2014
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Joe Public grows in Africa - Joe Public
Joe Public grows in Africa

Communications group Joe Public is excited to announce its partnership with integrated communications agencies Cosse (Nigeria and Ghana) and HWMiT (Zimbabwe)...

Issued by Joe Public 17 Jul 2014 13:31

ZenithOptimedia releases its 'Global Adspend' forecasts
ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Dina Saffer-Myers
Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

The state of the nation: Advertising in Africa
The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

ZBC blocks MDC election adverts
ZBC blocks MDC election adverts

The state-owned Zimbabwe Broadcasting Corporation (ZBC) is reported to have refused to air two campaign ads, with electoral messages from Prime Minister Morgan Tsvangirai and his wife, less than a week before crucial elections are held in the country.

By Tererai Karimak 29 Jul 2013 12:33

Accurate marketing data imminent
Accurate marketing data imminent

Up-to-date data on what Zimbabweans read, watch, listen to and buy will be released next month. The fourth quarter Zimbabwe All Media and Products Survey (ZAMPS) research was completed last year and the data is now being analyzed and tabulated ready for release.

23 Jan 2013 10:07

ZBC feels the heat of competition

State run Zimbabwe Broadcasting Corporation (ZBC) has reduced its advertising rates by 40%, in an apparent indication which confirms that the national broadcaster is feeling the heat of competition and struggling to attract advertisers.

By Justin Tamisai Makombe 30 Oct 2012 11:43

Redefinition launches in Zimbabwe
Redefinition launches in Zimbabwe

Redefinition, a new advertising agency is expected to launch this week in Zimbabwe. Redefinition, described as the new player in Zimbabwe's advertising and marketing industry, specialises in advertising, marketing, branding and social media use.

12 Jul 2012 10:35

Tatenda Chiweshe
Outdoor media in Zimbabwe - The First Frontier!

At the risk of over-simplifying the science (and art) that culminates in media placement, one of the guiding principles is positioning around relevant content that is consumed by a predetermined volume of the target market.

By Tatenda Chiweshe 9 Jul 2012 09:46

Ncube urges use of social media to grow brands

Alpha Media Holdings chairman Trevor Ncube has challenged the business community to embrace various social media available to improve their business brands.

By Fortune Moyo 19 Mar 2012 13:30

The Jupiter Drawing Room expands into Zimbabwe
The Jupiter Drawing Room expands into Zimbabwe

The Jupiter Drawing Room, a globally recognised advertising agency that opened its doors in South Africa in the late 80's, on Thursday, 23 February 2012, announced that it signed a deal with an advertising agency in Zimbabwe to expand in the country.

23 Feb 2012 14:45

Consumer Confidence Survey: Economy again top global concern
Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011 09:36

2011 PAMRO meeting announces speakers
2011 PAMRO meeting announces speakers

The 13th Pan African Media Research Organisation (PAMRO) meeting and All Africa Media Conference, to be held from 21-24 August 2011 in Dakar, Senegal at the Le Méridien President Hotel, has announced its top panel of speakers.

4 Aug 2011 11:05

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