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Biz Takeout's

Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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Episode 123: Is Design on the 2015 business agenda with Life is Awesome.

Date: 23 Feb 2015
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Episode 122: The show not to miss: World Wide Web Foundation

Date: 13 Feb 2015
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Does employer branding fall under HR, marketing, or both?

To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March...

By Leigh Andrews 26 Mar 2015 14:00

[NewsMaker] Kim Kullmann

Kim Kullmann has been appointed business director of Saints Branding at the Cape Town studio with responsibility for operations, strategy and key client management...

By Louise Marsland 26 Mar 2015 13:45

Smart data at the heart of pro-social brands

'Big data' and 'social good' may be the yin and yang of tomorrow's most successful brands. Both are recognised as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing...

By Leslie Pascaud 26 Mar 2015 12:30

Castle Lite sends out cold blast refreshment

Castle Lite has a new campaign to re-introduce its limited edition, resealable Platinum Pack, already hitting the shelves in South Africa...

26 Mar 2015 11:19

Cars on the ramparts of the tech revolution

Four years ago, there wasn't a single car company present at the Las Vegas tech fest. This year 11 car companies were present - showcasing their latest technological innovations...

By Doug de Villiers & Daniel Binns, Issued by Interbrand Sampson De Villiers 26 Mar 2015 10:30

South Africa's no. 1 township brand revealed

Kasi Star Brands measure township-specific brand usage across 163 categories to identify the top 24 brands that are used most loyally by South Africa's township consumers. Koo Baked Beans came first...

26 Mar 2015 09:10

How dealerships can drive the brand experience

Though most of today's car dealerships have not yet taken a quantum leap forward in terms of technology and customer experience, leading automotive brands are succeeding in differentiating themselves by way of facility design...

By Doug de Villiers & Scott Jeffrey, Issued by Interbrand Sampson De Villiers 25 Mar 2015 12:04

Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa"...

By Al Mackay 25 Mar 2015 10:59

Does your brand have what it takes to be a hero at the bottom of the pyramid?

Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies...

By Wendy Cochrane, Issued by Knowledge Resources 23 Mar 2015 11:45

Why 2015 should be the year of internal communication

Internal communication is a fundamental part of any organisation's operations, for without optimising this it will not operate efficiently...

By Thabiso Dlamini 20 Mar 2015 15:02

Give your name a voice

When your brand communicates, what does it sound like? This tone of voice question isn't just critical for collateral, ads, and other touchpoints; it is, in fact, an often overlooked key to naming...

By Doug de Villiers, Issued by Interbrand Sampson De Villiers 20 Mar 2015 09:32

Thousands of tweets identify seven deadly sins of advertising

New research from the World Federation of Advertisers (WFA) unpacks the result of detailed analysis of thousands of English language tweets that are negative about advertising...

20 Mar 2015 09:13

Creativity died - do not battle with mediocrity

Businesses are convinced that being inventive with new ideas, platforms or strategies, and to stand up for inspired creative beliefs, is most probably the riskiest attempt for businesses in South Africa with its downscaling economy...

Issued by Forever Friday 19 Mar 2015 13:40

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