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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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New press offices

Decimal has opened a press office on Bizcommunity.com!

We're a team of young creatives who are dynamic in concept, sophisticated in design and strategic in our thinking. What's the key to building a brand during a recession? An advertising agency that is small enough to care but big enough to matter.

‘Africa is where others will look for the best in new innovation'

Between East and West: Africa's economic transformation will create a third centre of global power, according to a new ‘Afro-Optimism' series...

By Brett Parker 1 day ago

Main market purchasing patterns - behaviours and influences

The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions...

By Miguel Correia, Issued by Zinto Activation Group 2 days ago

Uber: No deal breakers for doing business in sub-Saharan Africa

Transportation network company Uber had to tweak its developed-country business practices to align with the local realities in African countries such as South Africa, Kenya and Nigeria...

By Jaco Maritz 21 Apr 2017

Grow your storytelling, grow your brand

In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success...

By Parusha Partab 20 Apr 2017

Gumtree turns over a new leaf

From today, 20 April, Gumtree South Africa sports its new logo, as part of an ongoing and comprehensive redesign...

20 Apr 2017

Celebrating 10 years of creative excellence and successful brand-building

While celebrating a landmark 10 years in business, The Marketing Kraal is making plans to enter the next phase with a bang...

Issued by The Marketing Kraal 18 Apr 2017

Primedia Unlimited Malls rebrand, restructure

Primedia Unlimited Malls (PUM) will undergo a year-long rebranding project in response to changing markets, ensuring it still delivers on value through its ability to optimise how brands engage with shoppers.

13 Apr 2017

How Hyundai is driving female brand ambassadorship

Another week, another car ad, but the new #CretaLightTheWay campaign by Joe Public for Hyundai is really gaining traction for putting female influencers behind the wheel...

By Leigh Andrews 11 Apr 2017

World Wide Creative expands into Africa

Innovation Agency, WWC is quickly becoming recognised as an agency that understands a continent with very unique business challenges. Through its partnerships with global brands, they have provided digital services in Ghana, Cameroon, Uganda, Zambia, Rwanda, Egypt, Zimbabwe and Namibia...

11 Apr 2017

Does leadership matter in nation brand building?

It may not be immediately apparent about why, and indeed whether, leadership matters in brand building. After all, at first glance, it may seem that a successful brand can be built through the technical application of principles of brand building and management...

By Manusha Pillai 11 Apr 2017

Today, gatekeepers make the worst brand builders

One of the many benefits of working for an advertising agency is that I get to experience working with numerous and diverse businesses. During my interactions one thing is very clear - to create consistency in the mind of the consumer, one needs a single, definable brand expression...

By Mike Jones 10 Apr 2017

Vega students pay tribute to Nelson Mandela through children's hospital

The Nelson Mandela Children's Hospital, which opened on 2 December 2016, is the culmination of years of effort by many people. Among them were four students of Vega School...

Issued by Vega School 7 Apr 2017

Absa's edutainment soapie grows onto nine SABC African language stations

The second series of Absaville, Absa's bespoke storytelling campaign, hits the airwaves of nine SABC African language stations on Thursday, 6 April, bringing Absa's Shared Growth strategy to life on radio...

Issued by Creatrix 6 Apr 2017

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International

Puma ups forecast after sales leap in first quarter

FRANKFURT, Germany - German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the €1bn-barrier and upping its forecasts for the year.

17 hours ago

The postcard is never the place

I had been walking with my new friend Alexander Kalchev through Chinatown in San Francisco. I had visited these streets before in my head.

By Damon Stapleton 18 hours ago

All the winners: Second day of D&AD 2017

The second set of D&AD Pencil winners have been announced, with an additional 10 South African entries making the grade in the final categories!

18 hours ago

LIA announces new competition, Social Influencers, chaired by Phil Ranta

London International Awards (LIA) has announced a new competition to validate the importance of the Social Influencer. Phil Ranta, chief operating officer at Studio71, will chair the inaugural jury for Social Influencers.

20 hours ago

UK advertising passes £21bn in 2016

Following a record Q4 of advertising activity, the UK enjoyed a seventh consecutive year of market growth, as adspend grew 3.7% to reach £21.4bn. The Advertising Association/Warc Expenditure Report, a measure of advertising activity in the UK, has just published the full year figures for 2016.

22 hours ago

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