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New press offices

The Graphic Ballroom has opened a press office on Bizcommunity.com!

We create and uncover stories that are unique to the brand, and present them back through crafted packaging and engaging off pack communications.

In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 6 hours ago

Upskill with a SETA-accredited digital brand analysis workshop

DigitLab Academy will be launching a one-day SETA-accredited digital brand analysis workshop this July...

Issued by DigitLab 1 day ago

#CannesLions2017: Striving for real brand purpose

A subject very close to my heart is that of purpose-driven brands. One just has to look at companies like Unilever to know that ‘purpose leads to purchase'. However, finding a real brand purpose is not easy...

By Ann Nurock 1 day ago

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 2 days ago

What does it mean to be 'cool' and 'relevant' in brand building?

Brands across the board, especially SA brands, are failing dismally at being relevant, particularly when it comes to the so-called millennials (pursuing this target segment does not automatically make your brand 'cool' or 'relevant')...

By Bogosi Motshegwa 14 Jun 2017

Four essential branding tips every entrepreneur should follow

For professional experts, you are your own brand, and you need to dominate the search results for your name and your area of expertise if you want to succeed...

By Boris Dzhingarov, Issued by Monetary Library 14 Jun 2017

#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

BBC Worldwide recently appointed Sarah-Jane Harling in the newly created role of advertising account director for its Africa division, based at BBC's Melrose Arch office...

By Jessica Tennant 12 Jun 2017

Hunters Heat Seekers brand activation

XZIBIT created a unique experience for the activation zones of the Hunters Heat Seekers event that took place in Durban, Joburg and Cape Town...

Issued by XZIBIT Experiential Marketing 7 Jun 2017

#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand

Vega student John Mashiri received the Pencil Award, sponsored by the Pendoring Advertising Awards, for graduating with top honours in brand management last month...

By Jessica Tennant 7 Jun 2017

The #REDexperiment: Bringing art to life

Winners of the #REDExperiment - a collaboration between Radisson Red and the Youngblood Africa Foundation - were announced at the Youngblood Art Gallery in Bree Street, Cape Town...

By Robin Fredericks 6 Jun 2017

#OrchidsandOnions: Nice catch, Nissan... but “Onion Capture” for Gupta rag

Kagiso Rabada may be the Destroyer-in-Chief for the Proteas cricket team (and the number one ranked one-day bowler) but he still has an innocence and naivety about him, which is appealing...

By Brendan Seery 6 Jun 2017

Tech's ‘fearsome five' dominate the BrandZ Top 100 Most Valuable Global Brands 2017

Technology giants Google, Apple, Microsoft, Amazon and Facebook take the top five places in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown...

Issued by Kantar Millward Brown 6 Jun 2017

OLC Experiential has a new space

Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke...

By Jessica Tennant 6 Jun 2017

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International

Red Bull Music Academy opens for applications for 2018

Music makers from all over the world are invited to apply for the 20th Red Bull Music Academy 2018 being held in Berlin from Friday, 8 September to Thursday, 12 October 2018. Applications close on Monday, 4 September 2017.

8 hours ago

One Club Young Guns 15 jury selected

The One Club for Creativity, formed by last year's merger of the Art Directors Club and The One Club has announced the jury members for the Young Guns (YG) 15 programme, celebrating international creative professionals age 30 and younger. About half of the jury consists of past YG winners.

9 hours ago

South African designers showcase their wares in Paris

Forty-two South African designers are currently exhibiting their artisanal goods at the renowned BHV/Marais in Paris, a department store of the group of Galeries Lafayette that attracts over 60,000 visitors daily. The exhibition, which runs until 31 July 2017, showcases South Africa's creative energy and its international design and cultural capitals: Johannesburg and Cape Town.

9 hours ago

Publicis Groupe shifts spend on award shows, other events to AI initiative

#NEWSWATCH: In an effort to cut costs and shift spend towards its new professional assistant platform, Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows, trade shows and any other paid promotional efforts for the next year, which means it will sit out of the 2018 Cannes Lions Festival.

By Jessica Tennant 1 day ago

Technology, consumer usage generates new opportunities in TV, radio

At the invitation of TV4, egta, an association of television and radio sales houses, has held its CEO & Top Executives Summit in Stockholm. Fabrice Mollier, president of TF1 Distribution (France), assumed the egta presidency and called on the TV and radio industry to enter a new era of transformation, as technology and consumer usage generates new opportunities.

1 day ago

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