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Episode 171: Agency focus - The Fixer Company

Date: 21 Apr 2016
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Building multinational brands in Africa: a business perspective

A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia and the DRC are feverously pursued based on their lucrative economic growth...

By Marthinus Van Loggerenberg, Issued by FCB Africa 14 hours ago

Brand inc helps launch unique sporting platform that showcases African talent

Brand inc Creative Group helped launch an exciting new sports property that is designed to reveal African talent to a global audience, called Africa Hoop Showcase...

Issued by Brand inc 29 Apr 2016

#HappinessMatters: Designing a purpose-driven internal brand

In motivating his argument on how to design a successful internal brand, Kirby Gordon, VP of Sales and Distribution for FlySafair, referred to career analyst Dan Pink's three elements that drive employees: autonomy, mastery and purpose.

By Sindy Peters 28 Apr 2016

New look and feel for Zinto

Established experiential brand activation agency, The Zinto Marketing Group, has been in operation for more than 15 years. The brand is embracing change and embarking on a rebrand by refreshing its identity on its company website and logo design...

Issued by Zinto Activation Group 22 Apr 2016

Airbnb inspires travellers to live like a local

Airbnb is rolling out an updated app and launching a global brand campaign to encourage people to change the way they experience the world around them...

21 Apr 2016

Celebrating the South African brand, as Freedom Day approaches

South Africa will commemorate the 22nd anniversary of the first non-racial, all-inclusive, national election in its history on 27 April 2016. Freedom Day carries many memories and emotions for all citizens...

By Manusha Pillai 21 Apr 2016

When brands are a matter of life and death

Brands matter. Of course they do - and it's the job of most of you reading this to make sure that brands are meaningful to those who use them...

By Sarah Britten 20 Apr 2016

J. Walter Thompson MENA releases region's Future 100 Trends and Change to Watch in 2016

J. Walter Thompson's Innovation Group MENA has released its Future 100 Trends and Change to Watch in 2016, which provides insight into the 100 latest trends across the Middle East and North Africa...

Issued by JWT 18 Apr 2016

Don't skimp on trademark protection for your brand

Without a solid brand, your company will simply get lost in the crowd and will not be able to showcase its uniqueness. But in addition to establishing a brand, you should also take the time to trademark it to protect it...

By Boris Dzhingarov, Issued by Monetary Library 18 Apr 2016

Branding and Mustang

17 April was Global Ford Mustang Day and the 50th anniversary of the iconic vehicle. It's been a brand that keeps on giving too, going through many reiterations in the past 50 years while retaining...

By Jeff Nemeth 18 Apr 2016

I hate speaking to your call centre!

How many times have you said this or heard someone say it? In this post I would like to explore the reasons why these interactions are so dreaded...

By Chantel Botha, Issued by BrandLove 15 Apr 2016

How celebrities can help improve a brand's appeal - The XTrade story

A celebrity endorsement can instantly raise the profile of a brand or product, and choosing celebrities who appeal to different markets than you currently engage can broaden your brand's appeal...

Issued by Monetary Library 13 Apr 2016

The Loeries: Encouraging unity through creativity

Advertising veteran and CEO of Amusement Park Entertainment Jimmy Smith will bring his unique insight to the judging panel at this year's Loeries Creative Week Durban...

Issued by Loeries 13 Apr 2016

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