The big, bad brand of Bollywood [Naseem Javed] There is really nothing wrong with the brand "Bollywood", except that the Indian film industry has become far more powerful and far-reaching than anything else like this in any other country of the world, and even larger than Hollywood. 9 May 2008 09:03
Bean counters give way to bean makers [Dr Roger Sinclair] David Bullard was unjustly fired for using this injunction, but I'll do it anyway. Imagine a world in which the financial director defers to his marketing colleague. Even more strange, imagine a world where the marketing director is on the board and sits next to the financial director at the board meeting. 8 May 2008 08:51
Talking trademarks in Africa [Darren Olivier] Recent developments mean that trademark owners should make plans both to develop their brands' presence and to protect their rights in (and from) Africa. 8 May 2008 08:27
Bringing Sun International branding to life Positioning a South African icon such as Sun International comes with a challenge. How do you singularly represent this multi-faceted organisation, the benchmark for Southern African hospitality and gaming entertainment? How do you align iconic hotels, resorts and casinos under a mother brand and yet keep their individual nature. 7 May 2008 09:00
Why Santana's the right man for SA's soccer brand [Dr Nikolaus Eberl] When SAFA announced Joel Natalino Santana, the current head coach of Brazilian club Flamengo, to take over from Carlos Alberto Parreira, the local media was unanimous in questioning Santana's credentials and discarding his track record. 6 May 2008 09:00
Reinvigorating the Engen brand Facing competition from new and established peers, Engen embarked on a major brand review that resulted in a new strategy completed in 2006. Called Project Reinvigorate, the strategy spans multiple streams of execution since 2007. 30 Apr 2008 08:36
Effective leveraging of reference value content [Isobel McAleenan] What publications should you choose to advertise your brand? Don't dismiss the reference value of a niche publication - it's very effective for building brand preference. When investing in the placement of a campaign in a print publication, it is imperative to select the vehicle that provides the best return on investment. 29 Apr 2008 09:21
Branded shopping carts come out tops Service provider MTN recently tasked independent research house Freshly Ground Insights (FGI) to investigate the efficacy of advertising on the Icon Media-branded shopping carts among shoppers, with aspects such as brand recall and the influence on purchase decisions coming under the spotlight. 29 Apr 2008 08:39
A Belgian brings Ooba into South African homes One of the most interesting recent new brand launches was that of Mortgage SA's re-brand into Ooba. Belgian-born commercials director, Gil Bauwens, directed the television commercial announcing the bond originator's new brand identity. 24 Apr 2008 16:08
Branding made easy - The Firehouse Firehouse Multimedia, a division of the The Firehouse group, has developed a solution to company's branding problems. The Brand Management Tool (BMT) is a system that guarantees consistent control over a company‘s brand. 24 Apr 2008 11:46
Parreira's exit no surprise to insiders [Dr Nikolaus Eberl] The recent developments in the Parreira saga have left a chink in South Africa's brand armour by infringing on the country's brand promise of being "alive with possibility". The events surrounding Parreira's sudden departure indicate that his decision was driven by factors that made his job a mission impossible rather than doable. 24 Apr 2008 09:06
VWV drafted into brewing process at SAB world of beer When South African Breweries (SAB) announced that the World of Beer would receive a financial injection to make it one the most cutting-edge branded visitor attractions in the world, VWV, which is a long-standing supplier of SAB, was appointed to work on this project. VWV's main involvement was to conceptualise the entire refurbishment and to fine-tune the intricate details of the visitor's experience. 24 Apr 2008 06:53
Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
Mail janice@ideaengineers.co.za or call +27 11 803 0030.
How good media reputations nourish SA's strongest brands
Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.
The Fearless Executive; specialists in internal branding and designing the customer experience. Find out more>> www.thefearlessexecutive.com
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Positioning a South African icon such as Sun International comes with a challenge. How do you singularly represent this multi-faceted organisation, the benchmark for Southern African hospitality and gaming entertainment? How do you align iconic hotels, resorts and casinos under a mother brand and yet keep their individual nature. 7 May 2008 09:00
