Foozi pledged its support to Football Fridays in 2009 by giving four Johannesburg companies the weekly opportunity to win the use of a Foozi foosball table for one Foozi Friday. This year Foozi is offering corporates the opportunity to rent a table on Foozi Fridays for only R599 including delivery. 9 Feb 2010 10:09
varder@troika is the result of a formalised co-working agreement between Sandton-based brand communications company Troika Imagineering Works and copywriter Mark Varder. Varder is now a Troika client, drawing on the agency's design and production support when required and at the same time, Troika will draw on Varder's extensive experience as needed - making Troika a client of Varder. 9 Feb 2010 08:14
Sheraton Hotels & Resorts announced yesterday, Monday, 8 February 2010, that it is highlighting its US$6 billion (about R46 billion) three-year global brand overhaul, with a US$20m (about R155 million) multi-media marketing campaign. 9 Feb 2010 07:03
[Andy Hadfield] I do get tired of the frantic “trending” that occurs at the beginning and end of every year. Hence, I tend to sit back, take it all in and try give a summarised, more considered view a month or so later. So, without any further ado, here are four very simple direction markers for your digital strategy in 2010. 8 Feb 2010 12:49
The South Africa Brand Museum project, which now has some 500 items that can be viewed online, would like you to donate any heritage Valentine's Day images to help grow the Museum's picture stock. In return you will be honoured as a Friend of the Museum and invited to future events. 8 Feb 2010 12:31
The new character Bokkie made his first appearance at the launch of South African Rugby Union's (SARU) Champion Tour and will become a familiar face around South African rugby as he is used in a host of marketing, communication and commercial activities. 5 Feb 2010 11:25
Brand Alive has opened an office in Gothenburg, Sweden. Headed up by top international branding expert, Tony Leidenkrantz, the office propels the company formally onto the European stage. 5 Feb 2010 10:55
On Thursday, 4 February 2010, the gigantic Bafana Bafana jersey, a symbol of the Unite Mzansi Unite campaign, crossed the border from the Eastern Cape into KwaZulu-Natal, after a month tour of the Eastern Cape. The jersey was signed by Premier Dr Zweli Mkhize, adding to the list of other high-profile government leaders such as Jacob Zuma, Helen Zille and Noxolo Kiviet. 5 Feb 2010 10:40
Hot off the press, the 31st Loerie printed annual of 313 pages is now available with a complementary DVD set at R605 (excl. vat). 5 Feb 2010 09:29
Dimitri Philippou's company, Bodtrade 54, applied to register as a trademark the phrase, ‘You can't be a virgin all your life it's time...', but Richard Branson's Virgin Enterprises opposed the registration. Philippou argued that the word virgin was part of the generally used English language; the United Kingdom's Intellectual Property Office (IPO) agreed with the argument and granted the SA company the right to include the magic words ‘registered trademark' along with the phrase. 4 Feb 2010 10:09
According to the International Communications Agency Network (ICOM), Africa is an important region to the network's clients who are looking to expand in fast-growing markets. In addition, advertising and promotional activity is expected to increase in South Africa this year as the country hosts the FIFA World Cup in June. It has therefore appointed Gullan&Gullan Advertising as its exclusive South African member. 3 Feb 2010 11:24
[Chris Moerdyk] Is it the recession that has prompted the organisers of the Cannes Awards to incentivise attendance this year with more award categories or is there a feeling that the ad industry is slowly moving away from these massive self-indulgent back-slapping affairs? 2 Feb 2010 12:24