The difference between an illusion and a delusion is this: when Usain Bolt broke the 100m and 200m world record, it looked as if he was jogging. That's an illusion. If you think you can beat his time, that's a delusion.
By Sid Peimer 6 Dec 2013 07:26
I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc...
By Anton Ressel 3 Dec 2013 07:59
I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
By Chris Moerdyk 3 Dec 2013 07:29
Video footage of the presentations from the Loeries International Seminar of Creativity, which was held on Friday 20 September 2013 at Cape Town's City Hall, is now on the Loeries website. (Videos)
2 Dec 2013 08:33
The automotive sector is already one of the world's biggest spenders on digital marketing and advertising, with motor manufacturers and dealers worldwide constantly increasing the portion of their budgets they allocate to digital channels.
By Michael Walker 6 Dec 2013 07:00
Think of culture as the internal brand of a company. It's behaviour. And when that behaviour, those values and those attitudes are aligned with what the marketing campaigns are saying, that's a powerful package.
By Sean McCoy 4 Dec 2013 12:56
Publicis Groupe has announced the 100% acquisition of South African digital search marketing company, Synergize.
Issued by Saatchi & Saatchi 4 Dec 2013 09:45
Aluminium's strength, flexibility and exceptional lightness make it the perfect material for use in manufacturing of items where these features are necessary. The biggest benefit of aluminium is the fact that it's 100% recyclable.
Issued by Right Stuff 2 Dec 2013 10:52
If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer.
By Claudio Milo 29 Nov 2013 08:45
To launch its new variants, Pink Pomegranate and Black Espresso, Ola Magnum hosted South Africa's first 'live' Twitter Auction.
29 Nov 2013 08:17
Country branding is important for all countries; especially for developing countries to be able to effectively compete in the global market place.
By Tralone Khoza 28 Nov 2013 12:05
The communications game is changing faster than many of us realise and businesses either adapt and roll the way the world wants them to roll, or stagnate, and finally regress, into irrelevance.
Issued by icandiCQ 28 Nov 2013 09:50
Added Value has released its analysis of the South African marketing industry. During July, August and September 2013, its management team engaged in conversation with some of South Africa's leading marketing directors.
28 Nov 2013 09:26
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