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The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

Vega launches the New Media Management short course in partnership with Amasa

Vega, a brand of The Independent Institute of Education (The IIE), is launching a Media Management in Brand Building short course, available at its Johannesburg and Cape Town campuses from 2018 onwards...

Issued by Amasa 20 hours ago

Castle Lite's 'Unlocks' concert brings the brand's purpose to life

Juanita Pienaar asks Castle Lite director Becky Opdyke how music ties into the message the brand is trying to convey to its consumers, specifically through the Castle Lite 'Unlocks' concerts...

By Juanita Pienaar 3 days ago

Ogilvy: Be culturally relevant

Jack Daniel's is the world's most popular brand tattoo, followed by Harley-Davidson. Why? Because they are culturally relevant...

By Danette Breitenbach 3 days ago

Flu shots on the go with Discovery Health and Uber

With winter and the dreaded flu season around the corner, Discovery Health has teamed up with Uber to provide flu shots on-demand...

3 days ago

Search is on for new Face of Pond's

Pond's South Africa is searching for the new face of its brand, who will feature in the company's marketing campaigns and win prizes to the value of a R100,000...

13 Apr 2018

Avatar starts new agency exclusively for client

Avatar has announced that it is starting a new agency, called Kanbar, solely responsible for its newly won Skyy Vodka account and 100% owned by M&N Brands...

13 Apr 2018

Building brand identity in the small business market [Infographic]

Properly established brand identity builds loyalty and trust among customers and helps business differentiate in the marketplace. Here, Customlabels created an infographic about key brand identity elements and what to have in mind when designing them...

13 Apr 2018

Col'Cacchio Insta-readies its dining experience

Italian-inspired restaurant franchise Col'Cacchio has added an engaging element to their dining experience that would hold special appeal for their social media-savvy customers...

12 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Grid Worldwide - How to trade in culture currency

If you are wondering what the term 'culture currency' means, it is a tangible manifestation of cultural appeal or of the vast return on investment a company gets when it understands that culture is indeed currency...

Issued by Grid Worldwide 12 Apr 2018

Fundamentals are key to creating a strong and lasting brand

"A clear understanding of the branding process is essential for entrepreneurs, business owners and brand managers when starting a new venture or developing a new product - doing this upfront just makes sense," says branding expert Raymond van Niekerk...

Issued by UCT Graduate School of Business 12 Apr 2018

#BehindtheSelfie with... Michelle Cavé

This week we find out what's really going on behind the selfie with Jill-of-all-trades technophile Michelle Cavé, founder of and PR consultant at Brandfundi boutique PR and marketing agency...

By Leigh Andrews 11 Apr 2018

Edge and 34° embrace individuality at Afropunk

The thing about being the new kid on the block is that there's a great amount of pressure to show up and show out. The brands that leave a lasting first impression are those that strike a perfect balance between not trying too hard to fit in and doing enough to get noticed by the right people...

Issued by 34° 11 Apr 2018

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