BizTrends 2016


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Biz Takeouts is back with BizTrends 2016 - Louise Marsland

Date: 4 Feb 2016
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[Biz Takeouts Podcast] 161: A look at BizTrends 2016

On the first episode of Biz Takeouts Marketing and Media Radio show in 2016, host Warren Harding focused on the recently launched BizTrends 2016...

Your brand's biggest asset - every single brand has one

In a frenzy to remain competitive or gain some sort of competitive edge, brands tend to lose sight of their biggest asset...

By Bogosi Motshegwa

Uber comes of age and gets a new look, logo and branding

The next time you see Uber, you might not recognise it. That is because the company has had a massive aesthetic makeover to rival all of Donatella Versace's...

By Myolisi Sikupela

From trophy winner to cheapest in one year!

In 2014 a wine cellar that I have supported over the years won the Jan Smuts trophy for the best young wine across all cultivars. Two weeks prior to the announcement I had sent a mail to the CEO predicting that their wine will win awards...

By Rolf Akermann

Joy will put me off my drink

"Blood, sweat and tears will get you there, but joy... (pause) will take you further," Jude Law confides to me, almost personally, in Johnnie Walker's new campaign...

By Varder Hulsbosch

Managing reputation in a disruptive world

The media and communication landscape is constantly changing, with digital transformation and technological developments creating new opportunities, powers, behaviours and brands...

By Elian Wiener

Towards multisensory brands

As brands are becoming more and more emotional, thinking about offering consumers complete experiences, they need to enhance their uniqueness beyond a mere logo, a name, a look and feel...

By Dora Jurd

Disappearing brands

The world does not long for more advertising. Recently Instagram tested its first advert in the app's photo feed. The comments that followed were entertaining, ranging from "I'm leaving Instagram" to "there goes the neighbourhood"...

By Neil Hart

The future of brand building - 2016 and beyond

Trends come and go. Essentially, trends tend to be urgent, but never really important. For example, tagging onto a trend makes you relevant as a brand is urgent, but creating a strong brand that is distinct is important...

By Bogosi Motshegwa

SA ranks 30th globally in fostering innovation

Attend enough South African tech events and you'll inevitably hear someone say that South Africa needs to do more to foster innovation. As it turns out though, the country could be doing a lot worse...

By Nur Bremmen

Taste the Feeling - new campaign for all Coca-Cola brands

Late last week, Coca-Cola's chief marketing officer, Marcos de Quinto, revealed a new 'One Brand' global marketing strategy that for the first time unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life...

Tops at Spar rebrands

The liquor outlet of Spar, Tops at Spar, has rebranded its logo to align with other brands in the Spar group mother brands, Superspar, Spar and Kwikspar...

2016: The year of the user experience

Ad blockers are to become even more of a reality for marketers and consumers in 2016. This will see the emergence of a new breed of online sales people, focused on creating an all round 360 degree "user experience"...

By Patrick Mungai

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