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Episode 132: Digicape launches iBeacon technology in South Africa.

Date: 22 May 2015
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New Surf Auto and Verve! celebrate Women in White

Unilever's original washing powder brand, Surf, wanted to dazzle the women of South Africa with the launch of their new Auto range...

Issued by Verve 25 May 2015 12:07

The truth behind 'the human truth' when extending brand identity

"We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential"...

By Marthinus Van Loggerenberg 22 May 2015 13:30

Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom...

By Joseph Neusu 22 May 2015 13:19

[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Daniel Gross, Gerhard de Kock and Scott Cundill...

22 May 2015 09:45

Political parties are big brands

The other day I had a rude awakening around brands and corporate identity. I wore a red beret, no, it did not have Economic Freedom Fighters (EFF) or African National Congress (ANC) logo on it - it was just plain...

By Bonnie Ramaila 22 May 2015 08:46

Revealed: The true colour of SA's 18 D&AD 2015 Pencils

The 53rd D&AD Professional Awards presented 847 Pencils at the ceremony on 21 May in London. South African agencies took home 13 Wood Pencils, 4 Graphite Pencils and 1 Yellow Pencil...

22 May 2015 00:07

Empowering women, one brand at a time

Women are everywhere. No surprise right? They do, after all, make up 50% of the world's population. Smart brands are getting in on the conversation, but several are missing the mark...

By Leslie Pascaud 21 May 2015 14:00

Giant Films welcomes first female director, Karien Cherry

"When your newest director's debut starts winning awards at the One Show, you know you're onto something, or someone," says Giant Films Executive Producer, Emma Lundy...

Issued by Giant Films 21 May 2015 11:22

Corporate identity: Your logo is not your brand

Your logo reduces everything about your company into one vital visual, your name. Or in some instances, merely a symbol. And, naturally, it needs to be designed in a way that will make it unique and memorable...

Issued by Ayanda Mbanga 21 May 2015 11:17

I'm not a communication strategist - I am a consumer advocate

We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget the very essence of being an effective communication strategist...

By Mogorosi Mashilo 21 May 2015 11:05

[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 21 May 2015, from 9-10am, as show host Warren Harding chats to Daniel Gross, Gerhard de Kock and Jacqui Maroun...

20 May 2015 10:10

10 business lessons for brand success

When I first brought Vespas to South Africa, turning that admiration into sales proved to be a challenging journey. Only by completely transforming my business strategy, was I able to turn admirers to loyal riders...

By Andy Reid 19 May 2015 15:11

A relook into the term 'Glocal'

The term "Glocal" has been a buzz word in the marketing world for some time. A combination of the words "Global" and "Local", it is used to describe global brands entering new markets...

By Mogorosi Mashilo 18 May 2015 13:49

The big new risk for business... being KFC'd on social media

Getting a 'roasting' from the eye-witness consumer is a growing risk for business now that social media can broadcast even the appearance of questionable behaviour. To be more specific, a brand can be 'KFC'd'...

By Aki Kalliatakis 15 May 2015 07:30

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