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Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...

By Mike Freedman 3 days ago

Who really owns a brand?

It is becoming increasingly clear that brands are not owned by the companies from which they originate, but rather with the people who buy them and give them life on a day-to-day basis...

By Paul White, Issued by IGI 3 days ago

Zeitz Museum of Contemporary Art Africa launches with iconic brand identity

Having been appointed the museum's pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) both for the continent and internationally...

Issued by M&C Saatchi Abel 3 days ago

Unilever's brand plan to grow business across Africa

Unilever launches an Africa hub in Johannesburg in its drive to grow its business of iconic brands across the African continent...

3 days ago

SA's art and culture takes to the streets in New York

In a month-long partnership with Citi Bike which will see South Africa's unique art and culture taking to the streets of NYC, SA Tourism's aims to encourage New Yorkers and visitors to the city to travel to SA...

18 Sep 2017

Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth

Following a competitive, five-way pitch process for the iconic Windhoek Beer brand, M&C Saatchi Abel Johannesburg has been appointed as the lead agency to drive the brand's growth...

Issued by M&C Saatchi Abel 15 Sep 2017

Jenna Murray-Smith: A driving force behind the Red Cherry legacy

Jenna Murray-Smith, one of the driving forces behind the 23-year-old Red Cherry legacy, has recently been appointed managing director...

Issued by Red Cherry Interactive 14 Sep 2017

International employer branding expert bringing world's best practice to South Africa

Brett Minchington, chairman/CEO of Employer Brand International, will be giving a hands-on, practical International Employer Brand Leadership Masterclass in Johannesburg on 12 October...

Issued by Employer Brand International 14 Sep 2017

Here's how CPL needs to change

Brands are being pinched between the scrawny forefinger of recession and the oppressive thumb of an interminable political kleptocracy...

Issued by ACME Digital 12 Sep 2017

#NewCampaign: Building brand Stellenbosch with #lovingStellenbosch tourism campaign

The campaign acknowledges the importance of motivating and involving both local inhabitants and visitors in promoting and building brand Stellenbosch as a special and preferred tourist destination...

11 Sep 2017

Tractor Outdoor partners with Table Mountain Aerial Cableway

Tractor Outdoor, in partnership with Table Mountain Aerial Cableway Company, has recently undertaken a complete rebranding of Cape Town's iconic cable cars...

Issued by Tractor Outdoor 11 Sep 2017

Share of pocket: brand adaption for the mass market

According to trendwatching.com, Africa is changing. While westernisation dominated the 90s, today the African millennial wants local products by local companies...

By Estee Cockcroft, Issued by Boomtown 8 Sep 2017

SA Tourism's new brand film captures the essence of SA

South African Tourism's new brand film which showcases a story of an inspiring, colourful and warm country, tells the story of Bheki...

8 Sep 2017

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International

QNet boosts direct selling operations in Tanzania

Asian direct selling company, QNet, is expanding its operations into East Africa. The company, which forms part of the $200 billion global direct selling industry, aims to offer quality consumer products and elevate standards of living by encouraging the spirit of entrepreneurship.

13 hours ago

Tongji University students tackle rhino horn demand management in China using design

Although trading rhino horn has been illegal in China since 1993, this prohibited activity remains widespread in the country. Forty students from China's Tongji University in Shanghai have spent the last few months contributing to the fight against rhino poaching in Africa.

15 hours ago

Creative Hall of Fame adds five more legends

The One Club for Creativity has inducted five advertising and design legends into its Creative Hall of Fame, originated in 1961 with Leo Burnett as the first inductee.

1 day ago

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy, as only 7% of sales leaders and 9% of chief marketing executives view themselves as the owner of the customer experience, leaving this vital revenue-directing opportunity area without oversight and collective direction.

3 days ago

#SACSCCongress: Nigella Lawson on the role of food in storytelling

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking and ornate descriptions of food that are telling of her authentic passion for the subject.

By Lauren Hartzenberg 18 Sep 2017

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