Interbrand Sampson

Interbrand Sampson and Black Brand Strategy and Design to demerge

In a joint statement it was announced that branding and design agencies Interbrand Sampson and Black Brand Strategy and Design have decided to demerge. 9 Feb 2012 12:16

Yellowwood Future Architects

Yellowwood appoints Matthew Glogauer as Group Head of Research and Analytics

Yellowwood - marketing and research specialists with offices in Johannesburg and Cape Town - recently appointed Matthew Glogauer as Group Head of Research and Analytics. Glogauer joined the company in early January 2012. 8 Feb 2012 10:54

EXCLUSIVE: Hewlett combines assets to launch new agency player, Machine

[Herman Manson: @marklives] Adrian Hewlett, CEO and founder of the Habari Group, has combined his group's significant through-the-line, below-the-line, research, digital and social businesses to launch a major new independent advertising agency called Machine. 8 Feb 2012 09:19

Can Facebook ever make (real) money?

[Thomas Oosthuizen] Growth is hardly the challenge Facebook faces. The challenge for the monetarisation of Facebook is not how many people it reaches - it is a huge medium by any standards - but how it extracts revenue from its core business: connecting people in an objective, friendly, social, non-threatening and non-commercial environment. 7 Feb 2012 10:40

Entries open for Responsible Drinking Media Awards

Brandhouse has launched its 2012 Responsible Drinking Media Awards, which recognises journalistic efforts in supporting, promoting and contributing to the responsible drinking agenda and ultimately help change consumer behaviour. 7 Feb 2012 07:54

Right Stuff

Revolving four-sided pop-up lantern banner

The attention-grabbing qualities of the unique revolving banner make it a top choice for those seeking to stand out from the crowd with something a little different. 3 Feb 2012 13:21

Afrikaans advertising slipping towards mediocrity?

[Andrea le Sueur] Gill Moodie's article "Banning English ads in Media24 digital, print speaks to Afrikaans ID", published on Bizcommunity on the eve of the Pendoring Awards last year, struck a chord with the project managers at Folio Translation Consultants, who invited me to open a window on their perspective, outlining some of the challenges that professional language practitioners experience in this regard. 3 Feb 2012 12:57

Frankie's vs Woolies: score one to the little guy

[Willem Steenkamp] It's not often, in the real world, that David deals Goliath a devastating blow. But that's just what has happened in the Frankie's vs Woolworths saga, when the latter broke the first rule of crisis communications - say something tangible and truthful, and say it quickly. 3 Feb 2012 10:30

34

34's One2One goes live!

34 has announced that it is embarking on giving its clients, the likes of Coca-Cola, SAB, Foodcorp and Kimberly-Clark, an integrated live media offering. 2 Feb 2012 13:13

Brand new look in fridge, kitchen

Coca-Cola Company South Africa has announced a new look for its Bonaqua bottled water product and Prestige Housewares has a new corporate identity (CI) for its 776 active product lines. 2 Feb 2012 11:13

What can Brand ANC learn from centenary brands?

[Thabani Khumalo] Think of giant brands such as Chevrolet, Kiwi polish, Coca-Cola, Jonnie Walker, Shell, Xerox, Guinness, Ford, Mercedes-Benz, IBM, Tata, HSBC, Levi's and a few more. All these brands are more than a century old, yet they continue to dominate their landscapes today. They just thrive on a solid reputation built in the past and preserved for the future. What can the ANC learn from the 10th-decade greats? 1 Feb 2012 13:00

Tomas Roope on brands and social platforms

[Herman Manson: @marklives] Tomas Roope has been doing multimedia since 1991. That was before most of the rest of us even realised it existed. So listen closely. Once it might have described CD-ROMs (he did that, too) but today multimedia features in numerous consumer touchpoints, both online and off, and Roope has had a front-row view as a technical and creative director at The Rumpus Room. [video] 1 Feb 2012 10:34

[2012 trends] In case the world doesn't end...

[Louise Marsland: @Louise_Marsland] While the theme song for the Year 2012 will undoubtedly be ''It's the end of the world as we know it..." by R.E.M., and we'll be bored with all the End-of-the-World theme parties and raves and launches by March already... in case the world doesn't end, these are some essential trends and things you need to know for the year to come [with additional editing and contributions from moi - managing ed]. 31 Jan 2012 14:13

[2012 trends] Will someone (Eskom, maybe) please pull the plug?

[Sue Disler] That was my first reaction when Bizcommunity's editor Simone Puterman requested an article predicting 12 trends for 2012. A "trend" is defined as "a general tendency, movement, or direction". In my honest opinion, what most people will be purporting as trend is merely (if you analyse it properly), new and improved technology and ideas. 31 Jan 2012 12:06