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Brands with purpose that walk the talk!

If you're struggling to get a response from your branded content, chances are you've simply slapped a logo onto a poorly produced ‘live game show' that doesn't have any real impact...

By Spero Patricios, Issued by Launch Factory 3 days ago

Branding hacks: Three insights into 'the rise of the bite-size'

Purpose: To highlight the shifts in the way people are obtaining and transferring information and how to align your business' branding with them...

Issued by Powerhouse Advertising 3 days ago

Just launches new brand identity, drops Retirement in name

Just, founded in 2014 by retirement specialists who wanted to address shortcomings in the South African retirement market, has launched its new brand identity, ‘Just' last week, locking in the descriptor ‘Rethink Retirement'...

3 days ago

New insurance brand launched in Botswana

New Bryte Insurance launches in Botswana with plans to expand into other African countries…

By Hanna Ziady 3 days ago

Compete cleverly: Don't outrun – outwit!

Any typical contender has to deal with intimidation when faced by a significant and strong opponent. Power is persuasive, and we often believe that the big boys are inevitably set to take the victories. However, knowledge – converted into smart strategies – can trump power...

Issued by Gawk 20 Feb 2017

How brands are using UX to improve customer experience

Customer experience – and getting it right - is the defining factor that is helping brands stand out in the digital space. In this day of technological advancement amid a deluge of digital marketing tactics, working hard to ensure your customer's satisfaction is of prime importance in order to make an impact...

Issued by Interact RDT 15 Feb 2017

LIVE: Jacaranda FM launches its new brand positioning with a world first for radio

Jacaranda FM teamed up with advertising agency Halo to create a world first for radio – a live, lip sync, audiovisual campaign. This stunt marks the station's launch of a new brand positioning that promises to deliver more music you love...

By Jessica Tennant 15 Feb 2017

Yourself Management launching refreshed corporate identity

Yourself Management, a through-the-line marketing agency, will be launching its refreshed corporate identity on 15 February...

Issued by Yourself Management 14 Feb 2017

Reach students as they start the new academic year

As students head off to university and college across South Africa, brands need to make sure that they tailor messages that are suited to them...

By Khethi Ngwenya 13 Feb 2017

Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest...

By Leslie Pascaud 9 Feb 2017

London beauty salon receives praise for SA visual identity design

South African Bridget O'Keeffe, makeup artist, beauty blogger and entrepreneur, founded the salon Blush+Blow in London last year and commissioned South African advertising agency Creative Zoo Advertising (CZA) to design the brand and visual identity.

7 Feb 2017

#TRENDING: Brand activism ruled Super Bowl 2017

We are entering a new era of brand activism as brands step up to speak out against political decisions they feel are morally wrong…

By Louise Marsland 6 Feb 2017

M&Ms, John Lewis, Brooke Bond Red Label, US Army win Golds at Warc Media Awards

Warc has announced the Gold, Silver and Bronze winners of the global Warc Media Awards: Effective Use of Partnerships & Sponsorships category...

6 Feb 2017

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