Microsoft's Kevin Marshall joins the Pentawards Conference lineup

The Pentawards Live Amsterdam will be hosting international speakers from a selection of the world's most renowned brands and Microsoft's Kevin Marshall is the latest speaker to be announced...

18 hours ago

Max-Hoba strengthening the Nation Brand image through music in Paris

Brand South Africa successfully hosted its third Nation Brand Forum in October 2018, under the theme: Inspiring excellence in sports and creative industry...

Issued by Brand South Africa 21 hours ago

Jozi Stars partners with Brand South Africa

Jozi Stars, the South African Mzansi Super League T20 cricket team is excited to partner with Brand South Africa to promote and celebrate Jozi"s diversity, history and heritage to strengthen social cohesion...

Issued by Brand South Africa 1 day ago

Is it essential to understand the technique?

Are today's marketing practitioners expected to be highly skilled in every aspect of the brand toolkit or is the key to success finding the best possible service provider?...

Issued by Technique Media 2 days ago

Influencer marketing authenticity

In recent times, authenticity has become the most arbitrary yet lucrative word among marketers, brands, and even influencers but doesn't it seem almost paradoxical to combine authenticity with marketing?...

By Josh Da Costa, Issued by R-Squared Digital SA 2 days ago

Increase your influence with DigitLab's Online Personal Branding white paper

DigitLab has released another white paper that's packed with the understanding and insight that's gained from years of expert industry experience...

Issued by DigitLab 12 Nov 2018

The amazing story behind Joe Public, Africa's number one ad agency

When Pepe Marais was saved by a surfer two decades ago, no one could have guessed they'd start a business together...

By Brendan Seery 9 Nov 2018

#DesignIndaba2019: Why Daniel Ting Chong's computer is the real hero of the 2019 campaign

Here's how the Design Indaba 2019 campaign breaks new ground as it was born out of creative curiosity and collaboration between man and machine...

By Leigh Andrews 9 Nov 2018

#ShopperInsights2019: Innovation drives brand success at shelf

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand...

By Danette Breitenbach 9 Nov 2018

#NewBiz: BDO appoints The Looking Glass, Alphabet Soup

BDO South Africa has appointed The Looking Glass and Alphabet Soup to launch their first local advertising campaign in line with BDO's merger with Grant Thornton Johannesburg...

8 Nov 2018

#BehindtheSelfie with... Trent Key

This week, we got behind the selfie with Trent Key, managing director of MoonSport Content and Entertainment...

By Leigh Andrews 7 Nov 2018

Corporate reputation depends on brand trust

The Edelman Barometer confirms that trust in our world is at an all-time low. Whether it's trust in the media in an age of fake news, trust in corporations and their marketing promises, or trust in politicians to act in the best interests of their constituents, trust in general is a scarce commodity...

By Kyle Rolfe 6 Nov 2018

SA's first-ever BrandZ winners on the customer experience conversation

Panel discussions are notoriously difficult to report back on, but I couldn't resist sharing insights from a selection of the country's most valuable brands on factors that enhance the value they provide customers as per last week's Kantar Millward Brown SA BrandZ launch...

By Leigh Andrews 6 Nov 2018

Nielsen Fanlinks connects sport fans with brands

Tapping into the value of the South African sports fan market, Nielsen Sports has launched its latest offering, FanLinks, which combines the purchase behaviours of South African households with their interest across sports and entertainment...

Issued by Nielsen 6 Nov 2018

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