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Episode 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

Date: 30 Jul 2015
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Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews 28 Jul 2015 14:00

The future of media monitoring is brand intelligence

Decades ago, media monitoring mostly consisted of a simple clippings service that delivered news clippings to clients and PR firms on a regular basis...

By Michal Wronski 27 Jul 2015 06:00

[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media...

By Louise Marsland 24 Jul 2015 10:46

Bringing #TheFutureByDesign to the present

Last week, #TheFutureByDesign magazine was launched at the MTN Solution Space at the UCT Graduate School of Business in Cape Town. Hosted by the hilarious comedian and advertiser Mum-Z, the night was set for a quirky and insightful event...

By Beverley Klein 24 Jul 2015 10:22

The human brand, who are we fooling?

The age of the human brand is upon us. It is no longer enough to sell reliable products of a high quality. A brand needs to be so much more than that...

By Craig Hannabus, Issued by NATIVE VML 23 Jul 2015 09:08

[Biz Takeouts Lineup] 141: IMC speakers Mel Attree and Enzo Scarcella and Native's Ben Wagner

Tune in to the Biz Takeouts Marketing & Media radio show, 23 July 2015, from 9-10am, as show host Warren Harding chats Mel Attree, Enzo Scarcella and Ben Wagner...

22 Jul 2015 11:49

Bringing in the Brandnew Creative

Brandnew Creative agency has built up chemistry with clients and media alike over the past six years. Now, the time has come for a 'brand new' take on Brandnew...

By Leigh Andrews 21 Jul 2015 14:00

Contact centre is integral part of brand activism

The contact centre, which is at the sharp end of delivering customer experience, needs to be an integral part of the organisation's brand activism...

By Lisa Roos 21 Jul 2015 13:55

Limpopo to share in Brand South Africa national competitiveness conversation

On 22 July 2015, Brand South Africa will take the conversation on national competitiveness to the Fusion Boutique Hotel in Polokwane as part of its mandate to position South Africa as a competitive investment destination.

21 Jul 2015 10:24

How brands really grow 6: Urbanisation

It would be an obvious mistake to think that the resurrection of Apple Inc. was mainly due to its advertising. But it would also be a mistake to overlook the genius of the advertising that helped to wake the world up to what Apple was doing.

By Jannie Hofmeyr, Issued by TNS South Africa 20 Jul 2015 09:56

Is Starbucks ready for South Africa?

Will the global brand be able to achieve sustainable success locally? SA's coffee culture is still in its infancy and competition will surely blast Starbucks from all sides - it's not going to be easy to achieve long-term success...

By Michael Wood 17 Jul 2015 13:30

[Biz Takeouts Podcast] 140: IMC speaker Alistair King and Red & Yellow's Mandela Day plans

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Kira Koopman and Alistair King...

17 Jul 2015 10:34

[Biz Takeouts Lineup] 140: IMC speaker Alistair King and Red & Yellow's Mandela Day plans

Tune in to the Biz Takeouts Marketing & Media radio show, 16 July 2015, from 9-10am, as show host Warren Harding chats to Kira Koopman and Alistair King...

15 Jul 2015 12:18

[NewsMaker] Grant Shippey

Grant Shippey, CEO of creative digital agency Amorphous New Media, has again assumed 100% control of his business after he and the Times Media Group (TMG) agreed to part ways...

By Louise Marsland 15 Jul 2015 09:41

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