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BizTrends 2018

#Loeries2018: "Bringing it back to the bird," with Nathan Reddy of Grid Worldwide

Soon after the Loeries 40 year logo and branding refresh was announced I caught up with Nathan Reddy of specialist brand agency Grid Worldwide. He explains the importance of the 'reduce to amplify' movement and how this mindset guided the Loeries' brand refresh...

By Leigh Andrews 1 day ago

#IMC2018: The science of how brands grow

A popular track at this year's IMC Conference was that of creative and big idea creation, and a talk that really struck a cord, so to speak, was BBDO South Africa's CEO Boniswa Pezisa's on the power of breakthrough creativity and the role it plays in triggering emotions to communicate effectively...

By Jessica Tennant 1 day ago

Geometry introduces new brand identity and logo

Geometry, WPP's omni-channel brand experience agency operating in 56 markets around the world, has unveiled a new brand identity reflecting the changes it has gone through since it was launched in 2013...

Issued by Ogilvy & Mather 2 days ago

Round 1 announcement for the Oliver Top Empowerment Awards category finalists

The annual Oliver Top Empowerment Awards has announced its first round of 2018 awards category finalists...

Issued by Topco Media 3 days ago

Brand Council presents Brand Barometer Survey results

Brand Council South Africa (BCSA) presented the annual Brand Barometer Survey results from 2017, providing all who attended the event with sobering truths about the state of our industry...

3 days ago

Personal branding: The value of a platform

Mike Saunders writes about how ultimately the internet gives people an opportunity to scale their platform easily, giving them the opportunity to influence more and sell more...

By Mike Saunders 12 Feb 2018

#MeettheMarketer: Marketers are relying too heavily on data

The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...

By Louise Marsland 8 Feb 2018

#StartupStory: Playbook

Playbook is a web-based platform that simplifies the creative procurement process by making sure SA creatives and artists 'play by the book' in terms of bookings, performances or commissions...

By Jessica Tennant 8 Feb 2018

Majority of marketers still don't know what 'branding' is

Maybe a lot of marketers like to intentionally confuse boards of directors and clients when it comes to "brands" and "branding". I cannot believe they are all that naive...

By Chris Moerdyk, Issued by Chris Moerdyk 7 Feb 2018

Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Loyalty, advocacy and forgiveness

There is more to the results of keeping the promise of a great brand than simply loyalty and advocacy. And that is forgiveness. Allow me a few moments to explain...

By Giles Shepherd, Issued by Brand Alive 6 Feb 2018

Brand consistency: Taking marketing to a higher level

In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...

By Paula Sartini 6 Feb 2018

Maverick of brand thinking insights - Is your brand 'woke'?

As cliché as it sounds, brands need to adapt to consumers' current state of mind and way of things or suffer the consequences of being called out or being irrelevant...

By Mfundo Ntsibande 6 Feb 2018

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International

A South African's guide to moving to and making it in Malta: A Karnival of optimism

There has been plenty to celebrate in Malta this month. We learned the island's GDP growth is predicted to be the highest in Europe and secondly, it's Karnival time!

By Marcus 'The Maltese Falcon' Brewster 1 day ago

Young Ones Design Brief launched by The One Club, PartnersGlobal and United Nations

A new programme called the Young Ones Design Brief has been launched from a partnership between The One Club for Creativity, with global peace organisation PartnersGlobal and the United Nations' Together initiative.

1 day ago

Native VML's new journey: Conducting the orchestra

As Native VML moves into a new era, the changes in the agency are not only organic; it is about a new business model that adds value and brings the customer into the brand's ecosystem. It is a new form of integration.

By Danette Breitenbach 2 days ago

"Financial advertising is far from boring": Cullinan SA on their Midas Award wins

While the advertising industry is cluttered with award shows, the Midas Awards that recognise the world's best financial advertising are ones to watch as this form of brand messaging is aimed at gaining the rarest kind of consumer trust imaginable. Here's how SA's own Cullinan agency recently proved its weight in gold.

By Leigh Andrews 2 days ago

Applications for the 2018 Cannes Lions Festival See It Be It opens

See It Be It has opened for applications for the 2018 Cannes Lions Festival with Spotify announced as the official partner.

13 Feb 2018

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