#MandelaMonth

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25% tax on international branding services?

Whether it be research, strategy, identity design or communication, the 'big guys' are often importing the services of agencies from the UK, Europe and/or The States, at mammoth cost, and with often lacklustre results...

By Giles Shepherd 2 days ago

Brands: taking centre stage at festivals

Brands need to become part of the festival conversation, and grab opportunities to connect with revellers with both hands...

By Andrew Gibson 3 days ago

Health hacks to new packs

The brief was simple - inject new vitality into Citro-Soda packs by modernising, improving shelf standout and counteracting me-too competitors encroaching on the brand's visual assets...

Issued by Just Design 16 Jul 2018

Brands encouraged to rebrand to dotAfrica domain names

As major brands like Absa register, use and promote .africa (dotAfrica) domain names, the effect on commerce, education, health and other sectors could be profound...

16 Jul 2018

#Loeries2018 MasterClass: Female representation and the media - who controls the narrative?

You have the opportunity to choose from eight (four in the morning and four in the afternoon) Loeries MasterClasses on Thursday, 16 August, and learn from leading brand communicators...

Issued by Loeries 16 Jul 2018

#FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...

By Leigh Andrews 16 Jul 2018

What's the use of marketing research? A cynic's answer: Ask Absa!

Last week there was great fanfare about Absa's repositioning and rebranding. This seemed like a good time to illustrate the power of predictive measurement...

By mike broom 13 Jul 2018

Livity Africa will now be known as Digify Africa

Livity Africa has announced its rebrand to Digify Africa, a name-mark and brand that better expresses and encapsulates the mandate of the organisation in closing the digital divide...

12 Jul 2018

#Mandela100: Dove goes beyond skin-deep beauty with No Digital Distortion Mark

We've seen a marked rise in returning to real values and letting a brand's humanity and true beauty shine through its messaging in 2018...

By Leigh Andrews 12 Jul 2018

#StartupStory: Lokal Link, matching up the right influencer with the right brand

Hlumelo Ndoni who founded Lokal Link started his career as an intern at Hellocomputer and noticed a new form of brand communication gaining popularity globally...

By Juanita Pienaar 12 Jul 2018

Absa embraces Africa with new brand

Reclaiming its African roots, the Absa Group, formerly Barclays Africa, has started trading on the Johannesburg Stock Exchange with a new share code (ABG) and a new corporate identity...

11 Jul 2018

Aquafresh celebrates South African mums with 'Power to You, Mum'

Aquafresh recently launched 'Power to You, Mum', a campaign that recognises and celebrates the South African mother, and all the ways in which she does-it-all...

Issued by Havas Johannesburg 9 Jul 2018

Edcon bids farewell to Boardmans and Red Square brands

Boardmans and Red Square cosmetics stores will soon be no longer as Edcon intensifies its focus on the Edgars brand in a bid to win back shoppers...

By Lauren Hartzenberg 9 Jul 2018

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