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Episode 192: Zero Negative Energy launch with Adidas.

Date: 20 Oct 2016
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The Brand Alive Group appointed to rebrand top global energy trader

Leading international brand strategy, design and expression group The Brand Alive Group has been appointed to conduct a comprehensive, ground-up rebrand of major global energy trading firm DufEnergy...

Issued by Brand Alive 5 Jan 2017

How "no-frills" marketing and creative agencies can make small businesses more competitive

Let's face it, we have all judged the proverbial book by its cover. When choosing between products and services, we tend to perceive those with well-designed packaging and branding as more superior than others - even though it is not necessarily the case...

By Sérgio G. de Sousa 5 Jan 2017

#BehindtheSelfie with... Rudy Hassiem

This week, we find out what's really going on behind the selfie with Rudy Hassiem, relatively new MD for Brandnew Creative, the Cape Town-based, strategic below-the-line agency specialising in the sport, fashion, lifestyle, tech and finance sectors...

By Leigh Andrews 4 Jan 2017

Gwen Stefani becomes Revlon's global brand ambassador

Gwen Stefani, singer and international fashion icon will be joining Revlon as their newest global brand ambassador...

3 Jan 2017

Pacinamix appointed as McDonald's South Africa BTL firm

Pacinamix, an integrated services, trading and management consulting group, has been appointed as below-the-line service provider to McDonald's South Africa...

Issued by Pacinamix 21 Dec 2016

Russian Bear releases Riky Rick limited edition bottle

Russian Bear has teamed up with local hip-hop icon, Riky Rick to release a fresh new limited edition Russian Bear x Riky Rick bottle. This new design displays the Russian Bear logo and bottle shape, with a bright red design, sporting Riky's lyrics and likeness...

20 Dec 2016

Are you making these five logo design blunders?

A logo can be a very useful element for projecting the personality and message of a brand or business. Some of the most recognisable business logos in our world today include McDonalds, Addidas, Mercedes-Benz...

By Charles Mburugu 20 Dec 2016

MetropolitanRepublic wins Sony Mobile South Africa digital account

Sony Mobile has chosen MetropolitanRepublic as its new digital agency in South Africa...

Issued by MetropolitanRepublic 19 Dec 2016

Brands with YouTube success: What can SMEs learn?

The largest and most well-known online video platform; YouTube boasts over 1 billion users globally, of which 55% will watch videos daily...

By Matt Foster 15 Dec 2016

Boomtown takes SA's first and only certified organic frozen lemon juice to market

SOGA (Sundays Organic Growers Association) Organic appointed Boomtown to design the packaging for South Africa's first and only certified organic frozen lemon juice...

Issued by Boomtown 15 Dec 2016

#Behindtheselfie with... Nomzamo Mbatha

This week we find out what's really going on behind the selfie with Nomzamo Mbatha: face of Neutrogena SA, actress, brand ambassador for PUMA SA and Audi SA, and new co-host of #MyNightShift on Touch Central...

By Leigh Andrews 14 Dec 2016

Consumers expect companies to create positive change

A new study shows that consumers are more likely to engage with your business if some of your profits go towards creating positive social change. This is according to a recent study by consumer measurement and information company, Nielsen...

13 Dec 2016

Empathy as a starting point to innovation

Often, the orientations to innovation are determined by the skills existing in a factory at a given time. Typically, the company owns a technical know-how and uses it to improve or transform its products...

By Amandine Robin 12 Dec 2016

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