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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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Episode 102: Cosmopolitan Millennials Research and Agency Focus on Utopian Advertising.

Date: 22 Aug 2014
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Episode 101: Groupon SA’s new CEO and The Digital Edge Live event.

Date: 15 Aug 2014
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Brand x Culture conference in Johannesburg in November
Brand x Culture conference in Johannesburg in November

Engagement Now will present the Brand x Culture Conference at the Alex Theatre in Braamfontein from 5-7 November 2014, as a forum to explore brand and culture collaboration opportunities...

1 Sep 2014 14:15

[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Vera Robertson from Everlytic and Janine de Waal from Ukusela Ekapa... [twitterfall]

1 Sep 2014 13:08

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

By Joseph Neusu 29 Aug 2014 14:45

Louise Marsland
What is your brand's social identity?

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

By Louise Marsland 29 Aug 2014 12:45

Hilton Rose
Why your brand shouldn't act like an Arctic ground squirrel

How do you maintain a presence? How does a brand stay awake and active all year round?

By Hilton Rose 28 Aug 2014 14:42

Desiree Gullan
Facebook and the game of trolls

For many brands, Facebook has become about acquiring fans, maintaining high engagement rates and, of course, doing one up on competitors to secure bragging rights...

By Desiree Gullan, Issued by Gullan&Gullan 28 Aug 2014 14:05

Refreshed Groupon website increases marketplace apps
Refreshed Groupon website increases marketplace apps

As part of its transition from a daily deal website to an online marketplace, Groupon has completely redesigned their South African website, as well as updated versions of its popular iPhone and Android apps...

28 Aug 2014 09:19

Experiential branding cuts through the clutter
Experiential branding cuts through the clutter

Experiential branding is still a relatively new concept for many South African businesses but is a logical extension of mass personalisation...

27 Aug 2014 10:58

Montecasino - the evolution of a superbrand
Montecasino - the evolution of a superbrand

To celebrate the property and do justice to its award-winning status, Montecasino embarked on a brand refresh that would see it reconnect with its Italian roots...

Issued by Montecasino 27 Aug 2014 10:36

Andrea Mitchell
DigiChat with Andrea: Social media ROI

Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies...

By Andrea Mitchell 26 Aug 2014 08:03

Rocket Creative Design & Display - The Creative Executioner - Rocket Creative
Rocket Creative Design & Display - The Creative Executioner

In order to achieve any type of success and recognition within the display industry there are a host of factors which come into play...

Issued by Rocket Creative 22 Aug 2014 11:56

Genesis Data Services new name for Plum Solutions
Genesis Data Services new name for Plum Solutions

Plum Solutions has been rebranded as Genesis Data Services, following its acquisition by the Genesis Capital Group, an investment company. The company will continue to deliver profiled data, with...

19 Aug 2014 09:23

Drinkers cannot discern between major beer brands
Drinkers cannot discern between major beer brands

Beer drinkers cannot tell the difference between the major brands of lager, blind tasting carried out by academics has shown...

18 Aug 2014 11:01

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