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Vega launches new media management short course in partnership with AMASA

Vega, a brand of The Independent Institute of Education (The IIE), is launching a Media Management in Brand Building short course, available at its Johannesburg and Cape Town campuses from 2018 onwards...

Issued by Vega School 18 hours ago

Is a little loyalty too much to ask for?

The South African retail market is a battleground at the moment: fierce competition by brands; a vast choice available to consumers; and a weak economic climate...

By Romy Honneysett 1 day ago

Why branding really matters

Building strong brands is a long-term process that requires a lot of thought and planning from a future-fit standpoint...

By James Maposa 2 days ago

Don't forget where we came from: Four ways to appeal to consumers that can cut through modern 'brand fluff'

The first brands were marks on goods so people knew they could trust what they were buying. We're seeing a return to this 'Branding 101' and consumer mistrust of unfounded brand promises...

Issued by IGI 2 days ago

Eight tips for building your personal brand

Building up your personal brand is the most difficult and yet the most rewarding process for an entrepreneur...

By Stephen Marshal 20 Nov 2017

DNA Brand Architects wins big at the South African Small Business Awards

DNA Brand Architects walked away with three honours at the 2017 instalment of the SA Small Business Awards by the National Small Business Chamber (NSBC)...

Issued by DNA Brand Architects 16 Nov 2017

Five principles to drive brand growth

In a world of 24/7 data, the potential to make rapid and knowledgeable brand decisions has never been greater but most marketers aren't using it to their advantage...

Issued by Kantar Millward Brown 16 Nov 2017

Managing your personal brand

Social media and digital marketing expert Bianca Quinn-Diavastos shares tips for making use of social media to manage a thriving personal brand online...

By Bianca Quinn-Diavastos 14 Nov 2017

Steers celebrates culture with launch of Respek Nation campaign

Rosebank's popular First Thursday's came alive on 2 November as Steers launched the Respek Nation campaign. Trailblazers in hip hop descended on Cutthroat Entertainment's La Familia store as various elements of the culture were showcased...

Issued by DNA Brand Architects 13 Nov 2017

Adams & Adams #Crammer17: insights into intellectual property

The Adams & Adams 'Crammer' session, recently held in Cape Town and Sandton, was aptly named as they crammed as much content as possible into the morning session in intense, 20-minute increments on the balancing act of copyright and freedom of speech as well as who really owns that IP...

By Leigh Andrews 10 Nov 2017

#NewCampaign: Be the 'slash' generation

Rémy Martin recently launched the third edition of its annual 'One Life. Live Them.' campaign developed by local advertising agency Saatchi & Saatchi BrandsRock, featuring influencers Sivu Madikana and Madoda Khuzwayo...

By Jessica Tennant 10 Nov 2017

Zee TV Africa rebrands globally

Zee TV Africa has rolled out a global rebrand to strengthen it to attract 3 billion viewers in the next six years...

10 Nov 2017

Club Med awarded resort Brand of the Year

Club Med has received the Brand of the Year Award in the Resorts category, for the second time, in the World Branding Awards...

9 Nov 2017

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International

J. Walter Thompson MENA Network ranked #2 at MENA Effies 2017

Teams brought home two Gold, five Silver and two Bronze awards for six clients across eight categories

Issued by JWT 2 days ago

How Ikea used affordable and innovative design to transform the homes of everyday consumers

For decades, Ikea has filled homes across the world with bookcases, beds, cardboard boxes and countless tea lights. The company's business model, based on huge production runs of identical stock, allowed it to export Scandinavian style at an affordable price.

By Dan Lewis 2 days ago

Winners of 2017 Global Awards announced

The Global Awards announced the 2017 award-winners at their annual award celebration taking place at the New York Academy of Sciences in lower Manhattan. Guests from around the globe celebrated the award-winners at ceremonies in both New York City at the Academy of Sciences and Sydney, Australia at The Rawson hosted by Bravo!/Global Awards.

3 days ago

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit from London to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy.

By Jessica Tennant 20 Nov 2017

Murdoch's Fox in talks with multiple buyers for TV, film assets

NEW YORK - Shares in media-entertainment giant 21st Century Fox surged to seven-month highs on Friday after news it has been holding talks with at least three potential buyers for some of its television and film operations.

20 Nov 2017

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