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Talking with and not talking to your audience

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#Newsmaker: Reimagining an education brand in Red & Yellow

Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things. Her appointment coincides with the school's brand repositioning, which will be unveiled at the end of August...

By Jessica Tennant 19 Jul 2017

Multimedia

Talking with and not talking to your audience

In the postmodern branding landscape, we must think of our brands as humans (even though we cannot touch them, see them or feel them). They have a body language, a way that they act and they are part of a larger story...

Issued by IGI 19 Jul 2017

How your business can avoid a social media crisis

There's a lot more to social media marketing than posting a few pictures once or twice a week. As many companies have shown, it's easy to fail your social media presence, and your customers will never forget...

Issued by Rogerwilco 18 Jul 2017

Exploring Rémy Martin's Eau-de-Vie

Rémy Martin brand ambassador, Vusa Zaya gives us a taste of what it takes to be a brand ambassador in the world of Cognac and what promoting the brand entails...

By Juanita Pienaar 18 Jul 2017

#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth

It's a bad idea, as part of your CSR strategy, to pose with a big cheque to show that you are ‘doing good', says Chris Bischoff, research and sustainability specialist at Reputation Matters...

By Sindy Peters 18 Jul 2017

GAWK revamps Liquor City logo

Liquor City's branding has been synonymous among the South African public for more than 20 years. The decision for a rejuvenated brand was made to keep up with changing market trends as well as to carry the brand to its full potential...

Issued by Gawk 14 Jul 2017

The logo's lot: Is it to last or of the past?

Much debate has recently been going on in design and branding circles around whether “the logo is dead,” as British designer and brand consultant, Simon Manchipp, publicly claimed...

Issued by Gawk 13 Jul 2017

Look up! Because Kulula is at it again with Flying 102

South Africa's quirky airline is at it again, encouraging all "original" plane spotters and kulula fans to look up and spot their sexy new aircraft paint design - Flying 102 - bringing ultimate swag to SA's skies...

13 Jul 2017

Cork to compost: How biodynamics makes for truly sustainable winemaking

Sustainable wine farming isn't just about the grapes - it's about all elements involved in making wine, from lighter bottles and composting to protecting air quality and giving back to the community...

12 Jul 2017

Three small business branding success tips

Small business owners understand the value and importance of branding their company. They realise that their brand will help them stand out amongst the crowd and give them an edge in an industry where the competition is heated...

By Boris Dzhingarov, Issued by Monetary Library 11 Jul 2017

#CSIMonth: The sustainability of bag advertising

Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic...

By Leigh Andrews 11 Jul 2017

#SeaFoodShareFood: Sharing, Ocean Basket's new conversation

Mediterranean culture is all about sharing and conversation and these are the golden threads that follow through Ocean Basket's new branding...

By Danette Breitenbach 11 Jul 2017

This is what SA brands need to know about digital influence

Here are the highlights of Popimedia's comprehensive breakdown of research into SA consumers' online behaviour and how it affects their purchase decisions, conducted earlier this year by Just Play.

By Leigh Andrews 10 Jul 2017

Proper planning, adaptability key to farming successfully in volatile times

Farmers have a clear advantage in managing the increasing volatility in their industry. They are used to adjusting their operations on a daily basis in order to manage variations in...

6 Jul 2017

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International

Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

2 days ago

Facebook to test news story paywalls: report

SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday.

2 days ago

NBC News launches new broadcast on Snapchat

NEW YORK - NBC News launched a news show Wednesday on Snapchat, a first-of-its- kind broadcast aimed at wooing a younger audience.

2 days ago

Scopen: Industry trends in Mexico vs South Africa

Scopen has just finished presenting its 4th edition of Agency Scope in Mexico. More than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period.

By César Vacchiano 3 days ago

Boomerang pet survey highlights role of pets within families

Boomerang Africa, channel and home of popular animal characters like Tom and Jerry, Scooby-Doo and Bugs Bunny, has released the results of a new study looking at the role pets and animals play in family life.

3 days ago

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