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Episode 192: Zero Negative Energy launch with Adidas.

Date: 20 Oct 2016
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Is Doom doomed?

Sitting with a group of friends over a bottle of Pinotage, an inevitable discussion of the 'Prophet of Doom' emerged. The majority of the guys in this discussion were of the opinion that Doom as a brand actually benefited by scoring free publicity...

By Jimmy Tembo 1 day ago

When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 23 hours ago

Brand South Africa: persuading talent to come home in a crisis

In the latest episode of With or Without Sugar, Giles Shepherd of The Brand Alive Group hears from Angel Jones of Homecoming Revolution about what South Africans should be doing to help Brand South Africa to regain its lost equity...

Issued by Brand Alive 2 hours ago

#Influencerchange: Crucial moments and vital behaviours

The majority of businesses today would say they're customer-centric, or at least that 'the customer comes first'. But many of us forget the most important customers of all - our own employees, who can quickly identify a flaw in our processes before it snowballs through a bad customer experience...

By Leigh Andrews 1 day ago

Zenzele formalises the brand activation sector with new SETA-accredited course

To meet a demand in the brand activation and client service industry for highly skilled brand ambassadors, Michelle Combrinck, CEO and founder of Zinto Marketing Group, recently launched Zenzele Educational Doorway...

Issued by Zinto Activation Group 1 day ago

Boomtown appointed to launch the Jeffreys Bay Craft Brewery brand

New craft brewery Jeffreys Bay Craft Brewery (JBay CB) has appointed Boomtown to develop its brand as it looks to enter the market in the first quarter of 2017...

Issued by Boomtown 30 Nov 2016

Maximising consumer engagement in a brand-push war zone

The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour...

By Claudelle Naidoo 30 Nov 2016

Developing a brand strategy

After crafting some form of customer strategy, you have a sound idea of how you want your company to interact with its potential customer base...

By James Maposa 29 Nov 2016

Five business branding mistakes to avoid

How you go about branding has the potential to either make or break your business. Here are some of the common mistakes you need to avoid at all costs...

By Charles Mburugu 29 Nov 2016

Six steps to a better digital marketing strategy

Brands need to engage with their customers regularly in order to be competitive. With all of the messaging thrown in front of today's consumers, a business that succeeds at attracting the attention of consumers...

By Jennifer Roberts 29 Nov 2016

Are you ready for 2017?

What does your gut feel say? Well, here's the deal. No longer is it viable to rely on your intuition to know where your marketing campaign is heading...

By Nick Sarnadas, Issued by Madex 28 Nov 2016

Increased competition for brands as economy slumps

Economic growth in South Africa and sub-Saharan Africa is forecast to be low for the next few years, according to economists in financial institutions such as the International Monetary Fund (IMF) and the World Bank...

25 Nov 2016

Tough times make for big winners

The Financial Mail (FM) AdFocus Agency of the Year 2016 is PhD Media SA. The Agency, which also won the FM AdFocus Media Agency Award, boasted top scores across each category...

By Danette Breitenbach 24 Nov 2016

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