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Uber is the Uber of Uber
Uber is the Uber of Uber

The third and latest rebrand of Uber has removed all references to taxis and transport. It is a completely generic corporate identity and Nicholas Kuhne says he thinks this has been done very strategically...

#MarketingFridays: Are journalists the new marketing superstars?

In this video, Nyiko Chauke of Marketing Fridays says that in the age of content marketing, those with the ability to tell engaging stories are going to win at the content game...

4 hours ago

#BehindtheSelfie with... Damon Stapleton

This week, we got behind the selfie with SA export Damon Stapleton, now chief creative officer at DDB New Zealand...

By Leigh Andrews 2 days ago

The biggest lessons brands can learn from music artists

Siphiwe Mpeta tackles the topic of personal branding by using music as a frame of reference...

By Siphiwe Mpeta 2 days ago

#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 2 days ago

The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 3 days ago

Grid gives meaning to FNB Joburg Art Fair

As brand custodians of FNB's core positioning 'helping people help themselves', and with these tenets of empowerment and enablement in mind, Grid Worldwide embarked on the strategic realignment of key FNB sponsorship properties in 2018...

Issued by Grid Worldwide 3 days ago

New initiative connects 100% black-owned agencies with corporate clients

Marketing agency value management company, AdOps's Angelika Kempe is teaming up with Nolundi Magqaza, a senior procurement consultant in an initiative to connect 100% black-owned advertising, communications and marketing agencies with corporate clients...

17 Sep 2018

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 17 Sep 2018

Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

Does influence come at too high a price?

Steve Jobs, Mark Zuckerberg and Cheryl Sandberg all achieved celebrity status and added clout to their companies' social media presence. But once you hitch a personality to your brand, their actions (good or bad) are nearly impossible to uncouple from their business...

By Estelle Nagel 13 Sep 2018

Boomtown gets Milki to #idairyu consumers

"Live life to the full" is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to 'live life to the full'...

Issued by Boomtown 13 Sep 2018

The tango of Donald Trump and Nike

Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane. Stuck to your knitting...

By Damon Stapleton 12 Sep 2018

100 Most Influential Young Africans

South Africa's award-winning entrepreneur, founder and chief of DNA Brand Architects, Sylvester Chauke, has made the 2018 list of 100 Most Influential Young Africans...

12 Sep 2018

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