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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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#funfilledvelvet campaign to hit stores this Easter

Boomtown's 2017 campaign for First Choice's popular dairy dessert product, Velvet, is set to hit stores from 10 April and will run through to 4 June...

Issued by Boomtown 2 days ago

#BrandManagerMonth: Building a new brand in SA

I often wonder how I managed before Uber came waltzing into my life, solving the parking issue I so often have when in town, simplifying short distance travel and even pickups from the airport. But what about longer distances?

By Ilse van den Berg 3 days ago

The MediaShop moves offices

The MediaShop's Johannesburg office moved premises Wednesday, 22 March after 20 years at its previous location in Morningside. The new address is Building B, The Main Straight Office Park, corner of Main and Portman Roads in Bryanston...

3 days ago

Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand...

By Bogosi Motshegwa 22 Mar 2017

Defining reputation in Africa

By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set…

By Danette Breitenbach 20 Mar 2017

Red Cherry Interactive shoots African Bank's MMA16 Best African Pop category billboard and radio ads

Red Cherry Interactive was briefed by African Bank to photograph billboard artwork for the sponsorship of a category in the 16th Annual Metro FM Music Awards...

Issued by Red Cherry Interactive 17 Mar 2017

Creatives invited to pitch ideas for Tiger Tail's brand identity

Creatives wishing to participate in the 48-hour #CreativeHack2017 in Cape Town have until the end of today, 17 March to register. They will pitch to industry greats such as John Sanei and Alistair King...

17 Mar 2017

Sun Met celebrated with Mumm hits an all-time high

Openfield, the PR agency appointed by Sun International for the inaugural Sun Met, has announced that R44m worth of branded media coverage was generated through PR and media efforts...

Issued by Openfield 16 Mar 2017

Innovation, simplified - Rocket Creative's web relaunch

An ever-expanding product range exhibits that a business is flourishing. However, it also presents a significant challenge as to how a business conveys its product information...

Issued by Rocket Creative Design & Display 15 Mar 2017

The trouble with branding things African

I have often heard people describe products and services coming out of our continent as African, such as African attire, African cuisine, African print and so on...

By James Maposa 15 Mar 2017

Flaunt it! Get your display priorities straight in 2017

Humans are visual creatures. When it comes to marketing, this visual disposition of mankind needs to be appreciated. (Yup, promotion is ultimately all about tapping into the primal and predictive traits of our species!)...

Issued by Gawk 15 Mar 2017

Emotional Intelligence: It is all about balance

At the recent Digital Swarm event hosted by DigitLab, Mark Baker, founder and CEO of MyGrow, talked about the stories we tell ourselves and how our personal narratives shape our lives on every level...

By Vanessa Davies 15 Mar 2017

Taking the Axe to market

Ryan Fauconier, Unilever's brand manager for Axe deodorant, recently shared Axe's campaign journey at the Digital Swarm event, hosted by DigitLab...

By Vanessa Davies 14 Mar 2017

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