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Episode 157: Yoco, a new integrated point-of-sale and card payments solution.

Date: 12 Nov 2015
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Chris Midgley, strategist with Blast Brand Catalysts, reflects on what brands have to do to connect emotionally in the never-ending busy-ness.

By Chris Midgley, Issued by Blast Brand Catalysts 25 Nov 2015 11:40

South African youth still love Nokia

The Ask Afrika Youth Brands Awards, released on 22 November, indicate that the youth market still favours Nokia as the number one brand, with Shoprite second, Mr Price third and Edgars fourth in this year's survey...

24 Nov 2015 08:58

The transparent brand: The positives and pitfalls of when brands bare their souls

As one of the most popular terms in branding at the moment, transparency is not just something brands can adopt in an attempt to be relevant and win the hearts and minds of the contemporary consumer...

By Matthew Edwards 24 Nov 2015 10:11

The power of a focused master brand

Brand architecture is the art of linking your brands. It's the equivalent of a person's surname. If you have a surname like Oppenheimer for example, it is a name that is synonymous with success and wealth...

By Lara Cassel 24 Nov 2015 13:55

Killing competition through brand relevance

When it comes to marketing your brand or company to the youth there's nothing wrong with setting objectives such as attaining the cool factor, however achieving the cool factor shouldn't be the "be-all and end-all"...

By Veli Dlamini 23 Nov 2015 08:43

How to grow brands

Prof. Jenni Romaniuk will be in South Africa early next week to launch the sequel to her best-selling marketing book 'How Brands Grow'...

By Danette Breitenbach 20 Nov 2015 08:00

[TrendTalk] Dear Santa, I want...

There are 34 sleeps until Christmas according to this Santa website and Bizcommunity has scoured the interwebs to bring you the most distinctive, trendiest Christmas gifts on offer this season...

By Louise Marsland 20 Nov 2015 09:51

Choosing the right partner for your brand

We learn most of what we know about love from the trial and error of our formative adolescent years, with a few lessons from the example set (or lack thereof) by those around us...

By Brendan Powell 18 Nov 2015 12:52

[MRMW 2015] Engaging with a digital-first generation

During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media...

By Beverley Klein 18 Nov 2015 09:34

Free online course in storytelling from D&AD Foundation

Design and advertising non-profit D&AD, with the support of Creative Skillset, have launched a free online course for professionals who manage brands across the creative industries and beyond...

17 Nov 2015 08:57

MMA SA members - Standard Bank wins Brand of the Year at this year's Assegais

Over the last few years, Standard Bank's commitment to excellence and customer needs has seen it set on a winning streak. Now, Standard Bank adds more feathers to its cap: at the Assegai Awards...

Issued by Mobile Marketing Association 17 Nov 2015 11:45

[Relentlessly Relevant] 5. Warning - don't innovate here!

Semi-sacred cows and levers to leave alone...

By Douglas Kruger 13 Nov 2015 12:00

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