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If you've got it, flaunt it!
If you've got it, flaunt it!

In the early days of marketing/advertising, brands had unique intrinsics that differentiated them from the competition. A strong USP that set them apart was the foundation of the brand's marketing. Not anymore...

By Rolf Akermann 27 Nov 2015 13:30

Let’s Colour the World Initiative by Dulux
When emotions drive brand purpose

A brand purpose is more than a brand's promise. It helps to answer the question « why » from the employees' point of view ("Why are we here?") and from the consumers' point of view ("Why is this brand here?")...

By Dora Jurd 26 Nov 2015 12:00

Just pause - Blast Brand Catalysts
Just pause

Chris Midgley, strategist with Blast Brand Catalysts, reflects on what brands have to do to connect emotionally in the never-ending busy-ness.

By Chris Midgley, Issued by Blast Brand Catalysts 25 Nov 2015 11:40

The science of baking
The science of baking

The act of buying a new brand is not revolutionary. It is not a huge event in people's lives. It is not the road to Damascus. It is more akin to a little nudge, give it a go type of thing...

By Danette Breitenbach 25 Nov 2015 10:48

©dotshock via 123RF
Killing competition through brand relevance

When it comes to marketing your brand or company to the youth there's nothing wrong with setting objectives such as attaining the cool factor, however achieving the cool factor shouldn't be the "be-all and end-all"...

By Veli Dlamini 23 Nov 2015 08:43

[TrendTalk] Dear Santa, I want...
[TrendTalk] Dear Santa, I want...

There are 34 sleeps until Christmas according to this Santa website and Bizcommunity has scoured the interwebs to bring you the most distinctive, trendiest Christmas gifts on offer this season...

By Louise Marsland 20 Nov 2015 09:51

How to grow brands
How to grow brands

Prof. Jenni Romaniuk will be in South Africa early next week to launch the sequel to her best-selling marketing book 'How Brands Grow'...

By Danette Breitenbach 20 Nov 2015 08:00

Choosing the right partner for your brand
Choosing the right partner for your brand

We learn most of what we know about love from the trial and error of our formative adolescent years, with a few lessons from the example set (or lack thereof) by those around us...

By Brendan Powell 18 Nov 2015 12:52

Image via 123RF
[MRMW 2015] Engaging with a digital-first generation

During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media...

By Beverley Klein 18 Nov 2015 09:34

© Andrey Kiselev –
[Relentlessly Relevant] 5. Warning - don't innovate here!

Semi-sacred cows and levers to leave alone...

By Douglas Kruger 13 Nov 2015 12:00

Don't post memes in the midst of a media storm
Don't post memes in the midst of a media storm

To brands who see fit to post memes on their social media pages when their customers' confidence is crumbling around them - stop that...

By Russell Jarvis 13 Nov 2015 08:51

Banele Rewo
Let's celebrate brands that insult Africans

When it comes to Africa, Africans and the African market everything marketing related should be implemented with a blanket approach...

By Banele Rewo 13 Nov 2015 08:49

©epicstockmedia via 123RF
Marketers should treat disruption as an opportunity rather than a threat

Disruption, more specifically digital disruption is the buzzword on everyone's lips, with new competitors in a range of industries and sectors using technology to challenge long-established business models...

By Cindy Diamond 5 Nov 2015 09:53

Perfume brand characters
Differentiating brands for growth in a cluttered market

Having recently become a mum, I've started engaging with a vast array of new brand categories and my needs from many of the products and services that I've always used have shifted dramatically...

By Camilla Fanning 29 Oct 2015 12:00

South African swagger won't work in Africa
South African swagger won't work in Africa

There are a few fundamental practices that need a fresh approach if we are going to embrace a united African economy, something that will benefit the whole of Africa and not just us...

By Michael Wood 28 Oct 2015 10:18

© Paolo Pagani –
The value of creative identity for early-stage business

During my 20-year career working as creative director for some of the world's biggest brands, I have learned a lot about the value of a strong creative offering...

By Byron Phillipson 27 Oct 2015 14:00

Big egos break brands!
Big egos break brands!

I have had my ego broken a fair few times. Not an explosive glass-vase-shattering break; more like the wise rider of a winged Pegasus before taking flight...

By Adelaide Potgieter 21 Oct 2015 13:04

Legacy gives brand the edge
Legacy gives brand the edge

The increased affluent levels in the country - and even the continent - have given rise to a higher uptake of luxury brands. Single malt whisky is one of these brands, as proved by the fact that it is ahead of the total category growth...

By Danette Breitenbach 16 Oct 2015 09:20

The South African nation brand is strong and resilient

Brand Finance, an independent brand valuation and strategy consultancy, earlier this month released the list of the 100 most valuable nation brands. South Africa ranks at number 37 with a nett nation brand value of US$ 225bn...

By Manusha Pillai 16 Oct 2015 08:45

©Anna Bizon via 123RF
The seven Rs of marketing to the youth in South Africa

Not only are young South Africans becoming more aware of current and important news stories and issues facing their world, but there is also a heightened sense of awareness of those less fortunate than themselves...

By Mike dos Santos 14 Oct 2015 08:12

Image via Pexels
Stay nimble and make loyalty trends happen

It's time to move from looking at new trends to really putting them into action to meet your customers' expectations in real-time...

By Ros Siddle 8 Oct 2015 13:40

©bizoon via 123RF
No company is untouchable anymore

I really thought that the recent banking crisis which has caused misery for billions of people around the world was the pinnacle of corporate stupidity...

By Aki Kalliatakis 6 Oct 2015 11:16

©nobilior via 123RF
On special... yeah right!

When I am alerted by a friend or an advertisement about a "special" at a supermarket (and it is really special), I make the effort to pop into the store to make a "bargain" purchase...

By Rolf Akermann 6 Oct 2015 09:01

Winning in Africa's consumer market

Africa holds much promise, but also many pitfalls. To succeed on the continent, brands must learn from the failures and successes of others...

By Amelia Richards 1 Oct 2015 12:07

Image via Pixabay
The extent of Volkswagen's brand damage is debatable

In the coming months Volkswagen will find out to what extent its blatant cheating on emission data will damage its brand...

By Chris Moerdyk 29 Sep 2015 14:32

©Brian Jackson via 123RF
Protecting your creativity on the web

The internet is the new global market place and it would be commercial suicide not to advertise or display your wares in this space...

By Jani Cronje 29 Sep 2015 13:58

Goodbye, brand!
Goodbye, brand!

We all know that marketing works. We work hard at launching a product (brand extensions) to induce trial and then to convert the consumer to become loyal...

By Rolf Akermann 25 Sep 2015 14:11

©noodles73 via 123RF
A customer is for life, not just for Christmas

Believe it or not, it's time to start planning your communication strategy for the 2015/16 festive season...

By Lisa Reid 23 Sep 2015 10:05

Cognitive ease - a behavioural aspect on brand exposure
Cognitive ease - a behavioural aspect on brand exposure

In his book Brand Against the Machine, John Morgan talks about the importance of brand visibility...

By Brandon Bester 16 Sep 2015 14:00

Jumpstart your brand
Jumpstart your brand

So you have a business idea, capital, resources and infrastructure. Now what? New businesses are started every month. Many will struggle during the first few years - and half will fail...

By Tamsyn Kiddle 7 Sep 2015 11:11

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