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A note on curiosity

Someone once told me that curiosity is the definitive quality of a great strategist. But is there any space for curiosity to stand as the intrinsic draw-card by which we develop a campaign strategy?

By Jessica Gregory 22 Jul 2014 09:09

Augmented reality could rejuvenate print

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.

By Diane Charton 18 Jul 2014 15:25

Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now...

By Greg Wright 16 Jul 2014 10:28

Staying relevant and connected with today's digitally enabled consumer

Brands that want to successfully keep up with today's digitally enabled consumer must consider investing in an always-on multi-channel strategy, which ensures that they are able to exchange information and...

By Pete Case, Issued by Gloo 15 Jul 2014 12:42

[NewsMaker:] Alun Davies

Alun Davies is the executive creative director and a partner in Saints Branding after folding his design agency, The Design Collective, into Saints Branding.

By Louise Marsland 15 Jul 2014 10:19

Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

Why do wine brands think they don't need a positioning/proposition?

All other categories in the liquor sector have a very strong and focused positioning. Why not wines? It seems as if wine estates believe their...

By Rolf Akermann 9 Jul 2014 11:18

The copywriting mistakes most clients make

If you trawl back into the annals of advertising history, what you're going to discover is that the industry was built on copywriting...

By Chemory Gunko 9 Jul 2014 10:14

Four steps to brand survival in tough economic times

The news of "a significant downward revision of South Africa's economic growth forecast for this year" will be setting off alarm bells in many marketers' minds. With Stats SA reporting...

By David Blyth, Issued by Yellowwood Future Architects 8 Jul 2014 11:31

The hamster wheel of death

The process of over-thinking and under-doing has only meant that the chances of taking any form of action at all, has become less and less a reality...

By Mike Barnwell 7 Jul 2014 14:36

Soccer World Cup - Getting social media right

Four years ago, two billion of us tuned into our TVs to watch the last World Cup in South Africa. Today, it's a different, and arguably more connected, story....

By Katie Webbe 7 Jul 2014 14:00

Not even on social media can, or should, a brand be a friend

After almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future...

By Natalie Jardine 7 Jul 2014 06:25

Building brands with good ambassadors

A strong brand is critical, particularly in tourism, as it is your promise to your customer, tells them what they can expect and differentiates the experience you offer from your competitors...

By Deirdre Elphick-Moore 4 Jul 2014 15:06

Memes in modern branding

From performing a nek nomination or the evolved RAK nomination, to being pulled into a company Harlem Shake we have all been exposed to memes in our daily lives, whether we are aware of them or not.

By Estee Cockcroft 3 Jul 2014 14:24

Four things you need to know about brand guidelines

Once again I'm back to debunk a few myths about brand guidelines... and here's what you need to know...

By Chemory Gunko 3 Jul 2014 12:52

17 things that will make your brand loved, now!

I am constantly asked what makes a brand loved and in today's fast-moving world of inter-connectedness it is essential to have a framework of key points to work from...

By Dawn Rowlands 2 Jul 2014 13:03

#BadValuesGoViral: The ethical dilemma in social media

Social media platforms like Facebook and Twitter are becoming a popular communication trend in business. Unfortunately, the trend sometimes comes with unforeseen ethical problems for the business.

By Jenny Reid 30 Jun 2014 06:26

Seven tips for PR pros in the healthcare industry

As PR professionals within the healthcare industry, we have two main concerns: Establishing trust and spreading information.

By James White 28 Jun 2014 13:45

Year 2020: Why is the world so zoomed?

Almost every country of the world has selected some worthy or some abstract and ambitious targets towards the year 2020.

By Naseem Javed 28 Jun 2014 08:00

Big ideas have a bigger role than ever

There is nothing that should excite the world more than the power of creativity. It is the most phenomenal process of primal thought and has the ability to spark new fields of industries, products, technologies...

By Adelaide Potgieter 27 Jun 2014 14:05

How to handle negative feedback on social media

Negative feedback from customers has been part of the business landscape since time immemorial. What is just different now is the velocity and visibility of complaints as a result...

By Joseph Neusu 26 Jun 2014 14:00

Keeping local brands strong, twenty years into democracy

Have South African marketers assumed that local brands are automatically more relevant to South African consumers than global brands are?

By Al Mackay 25 Jun 2014 07:44

Marketers: Professional mackers - part 2

It's funny to me how much marketers and designers nowadays take their trades for granted. What's even more surprising is how little we are willing to fight accountants in the boardroom.

By Sanele Mgaga 19 Jun 2014 08:27

Is creating co-dependent business ecosystems the new competitive advantage?

When you buy a Nespresso coffee machine, you do not buy a coffee machine. You buy into a system of consumer benefits. Or what I would call an "ecosystem "of related offers.

By Thomas Oosthuizen 18 Jun 2014 07:18

Is web design in Cape Town better than web design in Johannesburg?

Most stereotypes are absolute hogwash. Some, however, are born from some small seed of truth.

By Graeme Wilson 18 Jun 2014 07:13

Life after AMPS...

Although not perfect, I have found AMPS (the product survey side) an essential tool when developing strategies for brands over the years.

By Rolf Akermann 13 Jun 2014 11:44

Beware the #bashtag

There's a nasty meme that's increasing as more and more brands and PROs use social media for promotional purposes and give disgruntled consumers the opportunity to lash out, using a '#bashtag'.

By Louise Marsland 13 Jun 2014 08:34

Three key factors for achieving social media success

Outbound marketing is in the intensive care unit, but it has also been certified dead in some quarters.

By Joseph Neusu 12 Jun 2014 14:00

Why can't you take YES for an answer

That awkward moment when you pay someone a compliment and they 'retaliate' with an argument, as to why your compliment is not warranted. Sound familiar?

By Catherine Milward-Bridges 11 Jun 2014 15:14

R.I.P. - Why great ideas die

Too single-minded. Too funny. Too controversial. Too different. Too expensive. Too hard. There's no end to reasons why good ideas end in the conceptual scrapyard in the sky.

By Hilton Rose 6 Jun 2014 14:00

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