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Shifting attitudes towards the body
Shifting attitudes towards the body

Would you want to be a Cyborg in the near future? A Cyborg is defined as a human enhanced by technology; that is a person whose physiological functioning is aided by a mechanical or electronic device...

By Danette Breitenbach 3 Jul 2015 13:56

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015 14:18

Rolf Akermann
Beware... Winter is coming!

As a matter of fact, winter has been coming (as in the case of "The Game of Thrones") for decades. Consumers have been demanding more clarity as to what the contents/ingredients/nutritional values are of the products they buy...

By Rolf Akermann 26 Jun 2015 14:28

Kasi-youth: Disillusioned or empowered?
Kasi-youth: Disillusioned or empowered?

Delivering the keynote address at the National Youth Day celebrations in Pretoria, Zuma placed the importance of education at the centre of his speech followed by the importance of job creation.

By Amelia Richards 25 Jun 2015 09:12

Justin Wright talks on the direct judging process at Cannes Lions
Justin Wright talks on the direct judging process at Cannes Lions

Justin Wright, Group Creative Director from TBWA\Hunt\Lascaris, was part of the Direct judging panel this year at Cannes Lions, and explains the process and criteria used to choose the top entries...

By Ann Nurock 24 Jun 2015 14:00

Unleash the power of retargeting to drive better ROI from digital advertising
Unleash the power of retargeting to drive better ROI from digital advertising

Given that our customers live in a multi-screen world where they do so much on the go, good marketers should engage them with appropriate services and messages...

By Katherine Stuart 24 Jun 2015 08:53

[TrendTalk] A fashionable future
[TrendTalk] A fashionable future

Our clothes as well as our food will in all likelihood be grown in labs in the future. The latest fashion trend, bio-fashion, uses the living cultures of micro-organisms such as yeast, fungi and algae to produce fabric, reports Native VML...

By Louise Marsland 22 Jun 2015 10:59

A brand on a journey
A brand on a journey

Most of us are familiar with Eugene, the face and voice of Nedbank's retail division. More recently Nedbank launched a campaign for its business banking division...

By Danette Breitenbach 19 Jun 2015 15:15

[NewsMaker] Deshendri Smit
[NewsMaker] Deshendri Smit

Deshendri Smit has been promoted to Executive: Sales & Marketing of Primedia Unlimited's Mall Division: Primall Media and MallWorx...

By Louise Marsland 17 Jun 2015 11:47

Mogorosi Mashilo
Two reasons why it's okay not to have a load shedding ad campaign

There are many occurrences in people's everyday lives and it's these incidents that create trends that advertising campaigns tap into in order to become relevant and current...

By Mogorosi Mashilo 16 Jun 2015 07:48

Unlocking customer equity with valuable content
Unlocking customer equity with valuable content

Since when did advertising ever retain customers? The age of intrusion has conditioned marketers into believing that bombarding consumers with annoying, pushy and often irrelevant messages will create the promise of healthy sales...

By Scott Cundill 15 Jun 2015 13:53

Five important tips to creating viral content
Five important tips to creating viral content

There is an art and a science to creating online content and a campaign that goes viral. The art and science are in brands tapping into the psyche of their target audiences whether B2B or B2C... (video)

By Sibongile Lehloo 12 Jun 2015 13:47

Rolf Akermann
If you want to succeed, get into the trenches. Now!

In the army, there is a saying: "you must earn your stripes", which refers to the fact that you will not simply be promoted. You have to demonstrate that you are deserving of a higher rank...

By Rolf Akermann 11 Jun 2015 14:10

The tarnished image of South Africa's brand
The tarnished image of South Africa's brand

I am certain most people can agree that the alleged report of South Africa's involvement in the FIFA scandal could prove to be the straw that broke the camel's back...

By Rebone Masemola 11 Jun 2015 13:37

Digital Out of Home: Key medium influencing the media landscape
Digital Out of Home: Key medium influencing the media landscape

In the next year, DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, who believes that DOOH is going to revolutionise the OOH media landscape...

By Danette Breitenbach 11 Jun 2015 11:18

Everyone's reading... their phone
Everyone's reading... their phone

When people think of public relations they think 'press release'. They think of discussions with the client, research and formulating a release that will ultimately be signed off by the client and sent out to media...

By Marion Scher 10 Jun 2015 14:05

Sheila McGillivray
10 ways for business to become more emotionally engaged

Advertising has left the rarefied atmosphere of one-way communication and marketers are now under intense scrutiny in a 24/7 public arena. An enlightened approach is key to speaking to savvy consumers...

By Sheila McGillivray 10 Jun 2015 13:44

We are entering the next phase with Pinterest and Instagram
We are entering the next phase with Pinterest and Instagram

Exciting news in the social media world with two big announcements, one from Pinterest and one from Instagram...

By Warren Harding 9 Jun 2015 12:23

Bringing the virtual world to marketing
Bringing the virtual world to marketing

Virtual reality is a phrase synonymous with science-fiction movies and futuristic plots. But that future is now, with the advent of products like Oculus Rift, Samsung Gear, Google Cardboard and more...

By Beverley Klein 9 Jun 2015 06:35

Banele Rewo
Talking about youth marketing, is not being about the youth

After all the conferences, seminars and talks have been attended, marketing and brand managers have drawn up graphs and scrutinised the numbers on the next sure fire formula to sell to the youth, there is one glaring deficit: Talking about it is not being about it...

By Banele Rewo 8 Jun 2015 12:19

Customisation: the birth of a new consumer
Customisation: the birth of a new consumer

The internet age. Never has there been a technology that has had such an impact on the way humankind functions as the World Wide Web. Except maybe the invention of the wheel, that was pretty big as well...

By Germarie Bruwer 4 Jun 2015 13:31

We live in a VUCA world
We live in a VUCA world

On Thursday, 28 May, the executive chair of Saatchi & Saatchi, Kevin Roberts addressed young creatives and clients on what it takes to be a great creative leader in this day and age...

By Beverley Klein 2 Jun 2015 13:34

Conscious social media users
Conscious social media users

We are acclaimed to be grooming a generation of tech-savvy young people who understand the cyberspace, but how come they do not realise that what they share online could potentially damage their reputation or brand?...

By Rebone Masemola 2 Jun 2015 07:13

Why Periscope is the future for brands
Why Periscope is the future for brands

In today's fast-paced society, millennials want quick, on-the-go content, and so emerges from the depths Periscope, in all its live-streaming glory...

By Beverley Klein 29 May 2015 11:16

Seems everyone agrees ads are not the drinking and smoking culprits
Seems everyone agrees ads are not the drinking and smoking culprits

Last week, Government published its National Liquor Policy in an effort to curb the horrendous alcohol abuse in South Africa. The new regulations make sense, although some are overly complicated...

By Chris Moerdyk 28 May 2015 13:11

The truth behind 'the human truth' when extending brand identity
The truth behind 'the human truth' when extending brand identity

"We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential"...

By Marthinus Van Loggerenberg 22 May 2015 13:30

Unpacking brand activation for FMCGs
Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom...

By Joseph Neusu 22 May 2015 13:19

Bonnie Ramaila
Political parties are big brands

The other day I had a rude awakening around brands and corporate identity. I wore a red beret, no, it did not have Economic Freedom Fighters (EFF) or African National Congress (ANC) logo on it - it was just plain...

By Bonnie Ramaila 22 May 2015 08:46

Empowering women, one brand at a time
Empowering women, one brand at a time

Women are everywhere. No surprise right? They do, after all, make up 50% of the world's population. Smart brands are getting in on the conversation, but several are missing the mark...

By Leslie Pascaud 21 May 2015 14:00

I'm not a communication strategist - I am a consumer advocate
I'm not a communication strategist - I am a consumer advocate

We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget the very essence of being an effective communication strategist...

By Mogorosi Mashilo 21 May 2015 11:05

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