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Authenticity: The essence of personal branding
Authenticity: The essence of personal branding

"To thine own self be true" said Polonius to his son Laertes. Steve Jobs reiterated similar words, though phrased differently, he said, "Your time is limited, so don't waste it living someone else's life...

By Nkgadimeng Ramela 7 hours ago

The power of an idea - beyond the channel-first world
The power of an idea - beyond the channel-first world

Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world...

By Candice Simon 9 hours ago

Heidi Myers
Seven habits of highly successful brands

Brands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments...

By Heidi Myers, Issued by Meltwater 1 day ago

Thomas Kolster, founder, Goodvertising Agency
#SBCT16: What value does advertising bring to your life?

Thomas Kolster is the founder of the Copenhagen-based Goodvertising Agency. Through Goodvertising, he is challenging the way we do business and advertising.

By Sindy Peters 18 May 2016

Brand identity - The Big Brand Theory
Brand identity - The Big Brand Theory

Brand is where it all begins...

By Bogosi Motshegwa 18 May 2016

Instagram "modernises" their logo
Instagram "modernises" their logo

I'll make a confession, one of the first things I do in the morning is check Instagram. But this morning I couldn't find it. Why? Because they've "modernised" their logo...

By Beverley Klein 12 May 2016

All infographics ©
When retailers and brands tell the biggest lies

The most powerful currency that cuts through all of the world's most lucrative business deals and transactions is the value of trust, not money. Money is a by-product of creating trust...

By Bandile Ndzishe 10 May 2016

Even low-income consumers have aspirations
Even low-income consumers have aspirations

The fact that some people are in the lower income bracket doesn't mean that we need to only sell entry-level products to him or her...

By Candice Simon 5 May 2016

Brand love: What makes it real?
Brand love: What makes it real?

Consumer loyalty in South Africa is on the decline, particularly because for Generation Y (18-34) brand commitment has never really been a drive to purchase...

By Sheila McGillivray 5 May 2016

Is your brand a cowboy or a Stepford wife?
Is your brand a cowboy or a Stepford wife?

Common sense (and lots of research) tells us that people's inner psychology is not driven by their biological gender, but rather by the family, cultural and social structures that have helped to form their unique personalities...

By Jason Ray 4 May 2016

Marthinus Van Loggerenberg
Building multinational brands in Africa: a business perspective

A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia and the DRC are feverously pursued based on their lucrative economic growth...

By Marthinus Van Loggerenberg, Issued by FCB Africa 3 May 2016

#HappinessMatters: Designing a purpose-driven internal brand
#HappinessMatters: Designing a purpose-driven internal brand

In motivating his argument on how to design a successful internal brand, Kirby Gordon, VP of Sales and Distribution for FlySafair, referred to career analyst Dan Pink's three elements that drive employees: autonomy, mastery and purpose.

By Sindy Peters 28 Apr 2016

Celebrating the South African brand, as Freedom Day approaches
Celebrating the South African brand, as Freedom Day approaches

South Africa will commemorate the 22nd anniversary of the first non-racial, all-inclusive, national election in its history on 27 April 2016. Freedom Day carries many memories and emotions for all citizens...

By Manusha Pillai 21 Apr 2016

When brands are a matter of life and death
When brands are a matter of life and death

Brands matter. Of course they do - and it's the job of most of you reading this to make sure that brands are meaningful to those who use them...

By Sarah Britten 20 Apr 2016

Don't skimp on trademark protection for your brand
Don't skimp on trademark protection for your brand

Without a solid brand, your company will simply get lost in the crowd and will not be able to showcase its uniqueness. But in addition to establishing a brand, you should also take the time to trademark it to protect it...

By Boris Dzhingarov, Issued by Monetary Library 18 Apr 2016

Branding and Mustang
Branding and Mustang

17 April was Global Ford Mustang Day and the 50th anniversary of the iconic vehicle. It's been a brand that keeps on giving too, going through many reiterations in the past 50 years while retaining...

By Jeff Nemeth 18 Apr 2016

I hate speaking to your call centre!
I hate speaking to your call centre!

How many times have you said this or heard someone say it? In this post I would like to explore the reasons why these interactions are so dreaded...

By Chantel Botha, Issued by BrandLove 15 Apr 2016

Sustainability a key driver to brand success
Sustainability a key driver to brand success

According to Bloomberg, 8 out of 10 entrepreneurs who start business fail within the first 18 months. In South Africa, 86% of start-up businesses fail in their first year...

By Nkgadimeng Ramela 11 Apr 2016

Madonna vs Meat Loaf: When is it time to rebrand?
Madonna vs Meat Loaf: When is it time to rebrand?

If your company is your body, then your brand is your face, both sensing and communicating...

By Christo Maritz 8 Apr 2016

The five things nobody wants you to know about programmatic
The five things nobody wants you to know about programmatic

There is much ado about programmatic buying and advertising in the arena lately, it's a little like teenage sex, everyone is talking about it but nobody is doing it right... yet...

By Dee Stephens 24 Mar 2016

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#BrandManagerMonth: Mokebe Thulo on marketing to millennials

Face-to-face engagement is the way to speak to our young people, says Mokebe Thulo, portfolio manager of HDI Youth Marketeers, who recently spoke on the Sunday Times Generation Next study at the Future-Ready Marketing Conference on Thursday, 10 March at the Hyatt Regency Hotel in Rosebank, Johannesburg...

By Jessica Taylor 16 Mar 2016

#BrandManagerMonth: Ed Jardim from M&R
#BrandManagerMonth: Ed Jardim from M&R

Meet Ed Jardim, group investor and media executive at Murray & Roberts.

By Sindy Peters 3 Mar 2016

#BrandManagerMonth: Jana + Koos
#BrandManagerMonth: Jana + Koos

Responsible for ad campaigns, brand management, exhibitions and activations such as Simon & Mary, Nike, Workshop Newtown and JHB Hates You, Jana Hamman and Koos Groenewald from concept studio Jana + Koos are true brand management mavericks.

By Ruth Cooper 3 Mar 2016

Focusing on the blurred lines of video advertising
Focusing on the blurred lines of video advertising

Millward Brown hosted an event on 23 February to provide their feedback on video advertising and trends for the year ahead...

By Beverley Klein 24 Feb 2016

Context. The difference between cutting through and getting lost
Context. The difference between cutting through and getting lost

It's not brain surgery. A great idea is only as good as its execution. Or reception. Right place, right time is always going to be a determining factor. But sometimes lobotomies do happen...

By Chris Primos, Issued by Blast Brand Catalysts 24 Feb 2016

Enjoy the feeling
Enjoy the feeling

The new Global Coca-Cola strategy and campaign was unveiled at the Che Argentine restaurant located in the trendy urban neighbourhood of the Maboneng precinct in Johannesburg...

By Danette Breitenbach 23 Feb 2016

Reading between the lines
Reading between the lines

Loyalty wasn't only being tested during SONA, but also at the Inner City Ideas Cartel, as Brand Union and Eighty20 expanded on brand loyalty on 11 February 2016...

By Beverley Klein 22 Feb 2016

Ever considered that your business has feelings?
Ever considered that your business has feelings?

A business is not just a logo, a brand or a balance sheet; nor is it just a payoff line, or a piece of paper. It's not just the building it's housed in. It's not just the staff and leadership. The business itself is just like a person...

By Brendan Powell 17 Feb 2016

[NewsMaker] Linda Sangaret - CMO of Brand South Africa
[NewsMaker] Linda Sangaret - CMO of Brand South Africa

Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation...

By Louise Marsland 12 Feb 2016

Heidi Myers
Let's talk ice cream - Brand attachment vs brand loyalty

When it comes to brand buzzwords, you've probably heard them all: brand engagement, brand development and brand loyalty, but have you heard of brand attachment? And, how is it any different from brand loyalty?...

By Heidi Myers, Issued by Meltwater 11 Feb 2016

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