Latest showcases

More showcases...
Boris Dzhingarov
Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups...

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

#BizTrends2018: E-sports in South Africa - it's only just begun
#BizTrends2018: E-sports in South Africa - it's only just begun

E-sports in the last two years has exploded onto the South African scene with not much in the way of any sort of understanding of how to get involved. The biggest question is, where is this going to go in 2018 and onwards?

By Barry Louzada 8 Jan 2018

#BizTrends2018: Down with 'short-termism', more focus on customisation
#BizTrends2018: Down with 'short-termism', more focus on customisation

Developments will accelerate or land in the next 12 months, include brand equity, ad blocking, digital growth, big data and growing businesses...

By Ryan Williams 8 Jan 2018

Mathew Weiss, The Brand Union Africa managing director.
#BizTrends2018: Branding is the key to unlocking company innovation

The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies...

By Mathew Weiss 8 Jan 2018

Keeping it in the family: Alfred Cointreau on preserving brand legacy
Keeping it in the family: Alfred Cointreau on preserving brand legacy

As one of the oldest orange-flavoured liqueurs in the world, the Cointreau brand has a lot of history behind it...

By Lauren Hartzenberg 2 Jan 2018

Image credit: Gustavo Frazao -
Five steps to success when your brand needs a makeover

Even the most successful brands require a makeover now and then. Tashalene Reid, brand marketing manager for Hungry Lion, draws out lessons learnt from the company's "Good to Great" journey...

By Tashalene Reid 28 Dec 2017

Pixabay via .
How to build brand experiences with SEO

Redefining how customers engage with a brand from the first point of online contact...

By Richard Bensted 26 Dec 2017

#Newsmaker: Havas bids farewell to Welsh, promotes O'Connor and Sethebe to joint ECDs
#Newsmaker: Havas bids farewell to Welsh, promotes O'Connor and Sethebe to joint ECDs

Havas Johannesburg has announced chief creative officer Eoin Welsh's resignation, and the promotion of Fiona O'Connor and Tumi Sethebe as joint executive creative directors, effective 2 January 2018...

By Jessica Tennant 15 Dec 2017

#Newsmaker: Grant Sithole joins Avatar as joint ECD
#Newsmaker: Grant Sithole joins Avatar as joint ECD

It was announced earlier this week that Grant Sithole, a former creative partner at Bakone, has been appointed to join Avatar as joint ECD alongside Brett Wild...

By Jessica Tennant 15 Dec 2017

#Newsmaker: Mandy Leontakianakis guides Havas into 2018
#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Havas recently appointed Mandy Leontakianakis as chief strategy officer to lead from Havas Johannesburg and across the group in Southern Africa, including Havas Boondoggle in Cape Town...

By Jessica Tennant 15 Dec 2017

#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB
#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB

It was during his internship as a copywriter at FCB Africa in Johannesburg when Vega alumni student Junior Mokoma was offered the opportunity to study transmedia storytelling at Fontys Academy for Creative Industries in Tilburg, the Netherlands...

By Jessica Tennant 6 Dec 2017

Down the rabbit hole of the summer campaign
Down the rabbit hole of the summer campaign

The great summer campaign idea is not inspired by where you end up in the rabbit hole but the process in the journey...

By Ndumiso Ndlela 4 Dec 2017

To build a better customer experience, start with the architecture
To build a better customer experience, start with the architecture

Most brands are looking at the customer experience as the most powerful way they have to set themselves apart in a market where it's becoming increasingly difficult to compete on price and product features alone...

By Richard Mullins 1 Dec 2017

Controlling the narrative from the glass box
Controlling the narrative from the glass box

Brands are more accountable than ever in an age of radical transparency...

By Leon Ayo 30 Nov 2017

#NewCampaign: Come over to the bright side
#NewCampaign: Come over to the bright side

TBWA\Hunt\Lascaris Johannesburg have just launched MTN's summer brand campaign and everything about it is next level...

By Jessica Tennant 28 Nov 2017

Why branding really matters
Why branding really matters

Building strong brands is a long-term process that requires a lot of thought and planning from a future-fit standpoint...

By James Maposa 22 Nov 2017

Managing your personal brand
Managing your personal brand

Social media and digital marketing expert Bianca Quinn-Diavastos shares tips for making use of social media to manage a thriving personal brand online...

By Bianca Quinn-Diavastos 14 Nov 2017

#NewCampaign: Be the 'slash' generation
#NewCampaign: Be the 'slash' generation

Rémy Martin recently launched the third edition of its annual 'One Life. Live Them.' campaign developed by local advertising agency Saatchi & Saatchi BrandsRock, featuring influencers Sivu Madikana and Madoda Khuzwayo...

By Jessica Tennant 10 Nov 2017

Image © Bruce Rolff
Listen to the dead man talking

On 17 January 1977, Gary Gilmore was executed by firing squad for two murders he committed in Utah. His final words: "Let's do it"...

By Damon Stapleton 8 Nov 2017

#NewCampaign: It starts with...
#NewCampaign: It starts with...

Woolworths recently launched a digitally-led and multi-channel marketing campaign called the 'Starts With' challenge - a seven-week balanced living challenge facilitated through a Facebook event inviting participants to take part...

By Jessica Tennant 7 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Employer branding
Employer branding

Branding is the domain of the 'creatives' or the marketing team. But there is a brand that is as important as the one your organisation projects to the public; that is your employer brand...

By Vanessa Gibb 6 Nov 2017

Great brand communications solutions come from collaboration
Great brand communications solutions come from collaboration

There is a need for more collaboration from all the different parts that make up brand communications....

By Khangelani Dziba 6 Nov 2017

#Newsmaker: Native VML named Cannes' 'Entertainment Agency of the Year'
#Newsmaker: Native VML named Cannes' 'Entertainment Agency of the Year'

In the annual Cannes Lions Global Creativity Report, Native VML has been named the global 'Entertainment Agency of the Year' for 2017...

By Jessica Tennant 2 Nov 2017

#BODJHB: Are advertising agencies the cobbler's children? (Part 2)
#BODJHB: Are advertising agencies the cobbler's children? (Part 2)

In answer to the question, Lauren Woolf, founder of Mrs Woolf, told delegates of Business of Design Johannesburg 2017 the key findings from her Masters thesis, the problem and the implications...

By Jessica Tennant 1 Nov 2017

#BODJHB: Are advertising agencies the cobbler's children? (Part 1)
#BODJHB: Are advertising agencies the cobbler's children? (Part 1)

During her time at Ogilvy & Mather, Lauren Woolf, now founder of Mrs Woolf, recognised a paradox in the advertising world that led her to write a thesis on the subject as part of her MBA at the Berlin School of Creative Leadership...

By Jessica Tennant 27 Oct 2017

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

#Newsmaker: Buitendach, Singiswa win Sikuvile Journalism Award for presentation of Financial Mail covers
#Newsmaker: Buitendach, Singiswa win Sikuvile Journalism Award for presentation of Financial Mail covers

Sarah Buitendach and Vuyo Singiswa of Tiso Blackstar Group recently won a Standard Bank Sikuvile Journalism Award in the Presentation category for the 2016 Financial Mail covers they worked on together...

By Jessica Tennant 24 Oct 2017

#StartupStory: Kingdom Agency
#StartupStory: Kingdom Agency

Kingdom is the new agency on the block, with a heart for positive messaging and making a difference. As such, the insight, strategy and creative agency, founded by friends Donna Mathews and Herman Wallis, applies a triple-win philosophy, whereby...

By Jessica Tennant 23 Oct 2017

Trevyn McGowan, co-founder of Business of Design and the Guild Group.
#BODJHB: A disconnect between business and purpose

Trevyn McGowan, co-founder of Business of Design and the Guild Group, opened day one of Business of Design in Johannesburg this morning, reflecting on the past year, which has been an extraordinary year for them with new ventures and a massive amount of hiring in a short space of time...

By Jessica Tennant 19 Oct 2017

Next >