Branding contributor articles

South AfricaYour industry
Aloha, not goodbye
Aloha, not goodbye

"I am starting again and I love it," says Ken Varejes, commenting on the recent announcement that he is leaving Primedia Unlimited to pursue other opportunities within the media and marketing industry...

By Danette Breitenbach 28 Aug 2015 11:04

David Blyth
Business growth across Africa depends on more relevant business action and communication

When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is...

By David Blyth, Issued by Yellowwood Future Architects 28 Aug 2015 08:08

[TrendTalk] Dear brands, stop stuffing up social!
[TrendTalk] Dear brands, stop stuffing up social!

Brands need to seriously get their social media act together. Last week went down as another week of #brandfails that could have been totally avoided with basic social media training...

By Louise Marsland 21 Aug 2015 11:14

When last did your brand have a check-up?
When last did your brand have a check-up?

As humans we do go for regular health check-ups, but what about Brands? Companies have yearly check-ups (audits). Why not Brands?...

By Rolf Akermann 20 Aug 2015 13:11

How to blow up your brand in five minutes
How to blow up your brand in five minutes

You'd think that after the BIC South Africa saga in which they offended just about every woman on the planet with a sexist social media campaign, that brands would think twice about their posts...

By Louise Marsland 14 Aug 2015 12:49

Danette Breitenbach
Moving beyond brand awareness

Brands need to understand the emotional triggers that make consumers fall into brand love rather than brand awareness. In a world where 76% of people do not care if brands disappear, brand awareness is no longer enough...

By Danette Breitenbach 7 Aug 2015 06:46

The future of media monitoring is brand intelligence
The future of media monitoring is brand intelligence

Decades ago, media monitoring mostly consisted of a simple clippings service that delivered news clippings to clients and PR firms on a regular basis...

By Michal Wronski 27 Jul 2015 06:00

[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media...

By Louise Marsland 24 Jul 2015 10:46

Bringing #TheFutureByDesign to the present
Bringing #TheFutureByDesign to the present

Last week, #TheFutureByDesign magazine was launched at the MTN Solution Space at the UCT Graduate School of Business in Cape Town. Hosted by the hilarious comedian and advertiser Mum-Z, the night was set for a quirky and insightful event...

By Beverley Klein 24 Jul 2015 10:22

Craig Hannabus
The human brand, who are we fooling?

The age of the human brand is upon us. It is no longer enough to sell reliable products of a high quality. A brand needs to be so much more than that...

By Craig Hannabus, Issued by NATIVE VML 23 Jul 2015 09:08

Michael Wood
Is Starbucks ready for South Africa?

Will the global brand be able to achieve sustainable success locally? SA's coffee culture is still in its infancy and competition will surely blast Starbucks from all sides - it's not going to be easy to achieve long-term success...

By Michael Wood 17 Jul 2015 13:30

[NewsMaker] Grant Shippey
[NewsMaker] Grant Shippey

Grant Shippey, CEO of creative digital agency Amorphous New Media, has again assumed 100% control of his business after he and the Times Media Group (TMG) agreed to part ways...

By Louise Marsland 15 Jul 2015 09:41

Building a high-performing marketing team
Building a high-performing marketing team

Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes...

By Joseph Neusu 13 Jul 2015 13:03

Lessons from Willy Wonka on the art of promotion
Lessons from Willy Wonka on the art of promotion

A great story teaching children to be grateful, polite and humble. But as marketers we can learn a few lessons from this story about the foundations of great marketing...

By Andrew MacKenzie 10 Jul 2015 13:43

[TrendTalk] Don't skewer your clients on #AskTwitter
[TrendTalk] Don't skewer your clients on #AskTwitter

There is this trend for spin doctors to put clients centre stage in an interactive real-time 'town hall' type of meet-up on Twitter. You might as well put them in stocks in the town square and throw rotten veggies at them...

By Louise Marsland 10 Jul 2015 12:12

Awards after awards. Enough already
Awards after awards. Enough already

Advertising awards are plentiful. Cannes Lions, Loeries, Pendorings, CIO, AAF, AotW, CRESTA and LIA to name but a few, and all these awards are about creativity...

By Rolf Akermann 9 Jul 2015 13:35

Mobile, mobile, mobile
Mobile, mobile, mobile

This was the key message from Nicola Mendelsohn at the recent Facebook Creative Summit held at Turbine Hall in Johannesburg...

By Danette Breitenbach 9 Jul 2015 13:20

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...

By Beverley Klein 8 Jul 2015 13:41

Shifting attitudes towards the body
Shifting attitudes towards the body

Would you want to be a Cyborg in the near future? A Cyborg is defined as a human enhanced by technology; that is a person whose physiological functioning is aided by a mechanical or electronic device...

By Danette Breitenbach 3 Jul 2015 13:56

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015 14:18

Rolf Akermann
Beware... Winter is coming!

As a matter of fact, winter has been coming (as in the case of "The Game of Thrones") for decades. Consumers have been demanding more clarity as to what the contents/ingredients/nutritional values are of the products they buy...

By Rolf Akermann 26 Jun 2015 14:28

Kasi-youth: Disillusioned or empowered?
Kasi-youth: Disillusioned or empowered?

Delivering the keynote address at the National Youth Day celebrations in Pretoria, Zuma placed the importance of education at the centre of his speech followed by the importance of job creation.

By Amelia Richards 25 Jun 2015 09:12

Justin Wright talks on the direct judging process at Cannes Lions
Justin Wright talks on the direct judging process at Cannes Lions

Justin Wright, Group Creative Director from TBWA\Hunt\Lascaris, was part of the Direct judging panel this year at Cannes Lions, and explains the process and criteria used to choose the top entries...

By Ann Nurock 24 Jun 2015 14:00

Unleash the power of retargeting to drive better ROI from digital advertising
Unleash the power of retargeting to drive better ROI from digital advertising

Given that our customers live in a multi-screen world where they do so much on the go, good marketers should engage them with appropriate services and messages...

By Katherine Stuart 24 Jun 2015 08:53

[TrendTalk] A fashionable future
[TrendTalk] A fashionable future

Our clothes as well as our food will in all likelihood be grown in labs in the future. The latest fashion trend, bio-fashion, uses the living cultures of micro-organisms such as yeast, fungi and algae to produce fabric, reports Native VML...

By Louise Marsland 22 Jun 2015 10:59

A brand on a journey
A brand on a journey

Most of us are familiar with Eugene, the face and voice of Nedbank's retail division. More recently Nedbank launched a campaign for its business banking division...

By Danette Breitenbach 19 Jun 2015 15:15

[NewsMaker] Deshendri Smit
[NewsMaker] Deshendri Smit

Deshendri Smit has been promoted to Executive: Sales & Marketing of Primedia Unlimited's Mall Division: Primall Media and MallWorx...

By Louise Marsland 17 Jun 2015 11:47

Mogorosi Mashilo
Two reasons why it's okay not to have a load shedding ad campaign

There are many occurrences in people's everyday lives and it's these incidents that create trends that advertising campaigns tap into in order to become relevant and current...

By Mogorosi Mashilo 16 Jun 2015 07:48

Unlocking customer equity with valuable content
Unlocking customer equity with valuable content

Since when did advertising ever retain customers? The age of intrusion has conditioned marketers into believing that bombarding consumers with annoying, pushy and often irrelevant messages will create the promise of healthy sales...

By Scott Cundill 15 Jun 2015 13:53

Five important tips to creating viral content
Five important tips to creating viral content

There is an art and a science to creating online content and a campaign that goes viral. The art and science are in brands tapping into the psyche of their target audiences whether B2B or B2C... (video)

By Sibongile Lehloo 12 Jun 2015 13:47

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