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Fast food, democracy and the power of marketing

There is a place in South Africa that is truly democratic. Young, old, black, white, rich, poor, rural and urban all congregate around it at least one Friday night a month. It is a choice they willingly and happily make, despite long queues.

By Amanda Sevasti 16 Apr 2014 14:28

Own your industry: Top five tips from new book

Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)

By Douglas Kruger 16 Apr 2014 08:28

Townships are the new black

The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots. Townships are rocking and they have been for a while, but not everyone has cottoned on yet.

By Danette Breitenbach 16 Apr 2014 06:46

The relevance of personal branding and marketing

We are all branded whether we like it or not, and if you don't take responsibility for branding and marketing yourself, others will do it for you.

By Donna Rachelson 11 Apr 2014 08:01

Brand lessons from Flappy Bird

As user engagement increasingly becomes the holy grail of social and digital marketing, gamification and understanding what motivates people is integral. The runaway success of addictive games like Flappy Bird and Candy Crush are prime examples of human-based design at work.

By Desiree Gullan, Issued by Gullan&Gullan 8 Apr 2014 09:10

Where is your content marketing plan?

In the last few years, content marketing has become a hot topic for brands wanting to fight for their share of audience in the digital realm.

By Athar Naser 8 Apr 2014 06:34

Outdoor media measurement needs paradigm shift

During a recent appearance on Maggs on Media, I stated that the most important foundation for any outdoor media effectiveness is to look at the medium in terms of 'narrow-casting'. After a barrage of emails asking for an explanation, here is how I see it.

By Tatenda Chiweshe 31 Mar 2014 14:30

Brand building vs ROI - what should your marketing agency focus on?

When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.

By Daryn Smith 31 Mar 2014 06:45

Case history of a centuries-old global brand

It was a particularly beautiful and warm sunny day about a month ago as I sat on my deck overlooking False Bay, having breakfast round about noonish and reading the label on an almost empty champagne bottle.

By Chris Moerdyk 26 Mar 2014 06:32

From mad men to measured creativity

The advertising industry has evolved at a rapid clip over the past 60 years, sprinting to keep up with an acceleration in social and technology change in the second half of the 20th century.

By John Cooney 19 Mar 2014 13:53

Orient Express rebrands: Crazy... or clever

When I first heard that Orient-Express had rebranded as Belmond my immediate reaction was what a crazy and misguided waste of brand equity. When I think Orient-Express, I think Agatha Christie, Lalique art decor crystal panels, and the elegance and romance of a bygone area.

By Brian Berkman 17 Mar 2014 12:36

Goodwill hunting - Building the value of your brand

Measuring the worth of a brand is more difficult than, let's say, the worth of your intellectual capital. So how do you do it? How much is your brand worth?

By Hilton Rose 14 Mar 2014 14:45

The most effective digital marketing campaigns

As access to the internet has grown, consumers have increasingly incorporated the internet and technology into their purchasing journey, fundamentally changing the way they make purchasing decisions. (video)

By Hannah Connor 12 Mar 2014 14:23

Going from good to great... brand building

Building brands is no easy matter. Brand marketing has never been more challenging, complex and competitive as it is today. This is the first in a series of three blogs that outlines the common pitfalls brands make and provides insights on how to go from good to great brand building.

By Michael Wood, Issued by Aperio 12 Mar 2014 11:00

Of boats, friendship and spines

Adam Morgan, founder of eatbigfish and the Challenger Project, popularised the phrase 'Challenger Brand'...

By Danette Breitenbach 12 Mar 2014 07:34

The importance of a brand story to your business

Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.

By Mark Porter 11 Mar 2014 14:27

Four trends to shape the marketing and communications landscape in 2014

The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they are to thrive in this always-evolving environment.

By Diane Charton 11 Mar 2014 08:43

Brands are more than product features

A brand is built across multiple channels and multiple touch-points over time, and every one of these interactions between customer and business shapes this perception.

By Nicole Velleman 10 Mar 2014 06:45

The legitimacy of authenticity

There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across.

By Louise Marsland 7 Mar 2014 09:50

The rise and rise of the selfie

Selfies are on the rise. And we're all guilty of taking a few of our own and exposing them to the social networking world.

By Daphney Mngomeni 6 Mar 2014 11:33

What would David Ogilvy do?

Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.

By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33

Company websites...boring-g-g-g...

A look at South African corporate and company websites shows many read like an annual report... and that makes them boring.

By Marion Scher 27 Feb 2014 13:52

Brand relevance and the printing press

The advent and mass proliferation of the internet is the same in terms of its significance in the modern world and in particular the resulting implications for communications.

By Lisa Basson 18 Feb 2014 09:25

Using AVE to justify your PR worth? MADNESS!

The fact that each PR person starts his or her campaign with a specific goal in mind is not contested. Where representatives from the global media differ, however, is how to measure the effectiveness of such a goal in terms of the value that has been accomplished.

By Tonya Khoury 15 Feb 2014 10:47

Trends for 2014: Now what?

It is of utmost importance for us marketers to know the trends and fully understand them. But should we all be following them like sheep?

By Rolf Akermann 7 Feb 2014 06:22

[2014 trends] The Year of Happy

From #100happydays to Pharrell Williams 24hoursofhappy.com, 2014 might well be dubbed the Year of Happy. But social media aside, what will all this happiness mean for branding?

By Janet Kinghorn 6 Feb 2014 08:23

[2014 trends] A roller-coaster of a year

2014 is a going to be a roller-coaster of a year. There are huge opportunities for brand growth across the continent, the chance to showcase local design to global audiences...

By David Blyth 6 Feb 2014 05:33

[2014 trends] The big themes on the 2014 brand radar

Although the fundamentals of good branding practice endure, the landscape in which brand managers must champion their brands is increasingly volatile. Great brand managers need to hone their 'brand radars' to adapt and evolve their branding strategies accordingly.

By Nicola Kleyn 5 Feb 2014 11:08

Building great brands in 2014

Building powerful brands is like investing in the stock market - you need to anticipate and respond to important shifts in context, but you also can't panic with every market fluctuation. It is important to distinguish between fads and game-changers, to get the fundamentals right, and to hold a long-term view.

By Al Mackay, Issued by Yellowwood Future Architects 4 Feb 2014 12:49

Fire your marketing team

If you haven't taken the time to authentically know your audience - not their age or wage or LSM, but their culture and hopes and dreams - then you're probably giving them headache pills for a calcium deficiency. (Video)

By Travis Bussiahn 4 Feb 2014 06:45