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Gordon Cook
Let us encourage brand activism

How decent, healthy and authentic are our brands? Are we sufficiently activist about those which are dishonest or even harmful?...

By Gordon Cook 27 Mar 2015 13:34

[NewsMaker] Kim Kullmann
[NewsMaker] Kim Kullmann

Kim Kullmann has been appointed business director of Saints Branding at the Cape Town studio with responsibility for operations, strategy and key client management...

By Louise Marsland 26 Mar 2015 13:45

Smart data at the heart of pro-social brands
Smart data at the heart of pro-social brands

'Big data' and 'social good' may be the yin and yang of tomorrow's most successful brands. Both are recognised as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing...

By Leslie Pascaud 26 Mar 2015 12:30

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa"...

By Al Mackay 25 Mar 2015 10:59

Doug de Villiers
Give your name a voice

When your brand communicates, what does it sound like? This tone of voice question isn't just critical for collateral, ads, and other touchpoints; it is, in fact, an often overlooked key to naming...

By Doug de Villiers, Issued by Interbrand Sampson De Villiers 20 Mar 2015 09:32

Chris Moerdyk
A case history of branding from scratch

When the printing and manufacturing Paarl Media Group decided to list on the JSE, it started on a journey into what could well have been into the dark unknown of choosing a new name...

By Chris Moerdyk 17 Mar 2015 07:45

Evolving from multi-channel to true omni-channel experiences
Evolving from multi-channel to true omni-channel experiences

The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy...

By Lynette Hundermark 16 Mar 2015 15:04

Effective targeting through programmatic ad buying
Effective targeting through programmatic ad buying

The surge in user-generated content through social media, podcasts, videos and blogs means that advertisers actually have "too much information" at their fingertips, which can become useless...

By Yaron Assabi 16 Mar 2015 14:23

So you think you know brands?
So you think you know brands?

Try this little exercise. Without peeking at a phone or laptop in your vicinity, draw an outline of the Apple logo...

By John Laurence 12 Mar 2015 08:00

Mark Eardley
Challenges facing B2B enterprises

Differentiation: why it pays to be different...

By Mark Eardley 10 Mar 2015 07:43

Cocktail dresses, beer and brand perception
Cocktail dresses, beer and brand perception

You've probably seen the popular meme on the internet of a picture of a cocktail dress with the question of the colour of the dress...

By John Laurence 6 Mar 2015 06:00

John Harvey
Banking on branding as important as ever

There can be little doubt that the proliferation of entry-level banks in the past few years has vastly changed South Africa's financial landscape...

By John Harvey 6 Mar 2015 05:30

[Orchids & Onions] VW's honesty shows the cliché game is all but up!
[Orchids & Onions] VW's honesty shows the cliché game is all but up!

Years ago, when my day job included carrying a machine gun and jumping out of helicopters, I remember sitting with some mates in the base barrack room, listening to Forces' Favourites on the radio...

By Brendan Seery 2 Mar 2015 15:44

Bizcommunity congratulates RYSMI graduates
Bizcommunity congratulates RYSMI graduates

On Friday, 20 February 2015, industry guests were invited to view the fruits of the R&Y Springboard Marketing Institute (RYSMI)...

By Terry Levin 23 Feb 2015 08:59

[TrendTalk] Content is key to 'winning' Twitter
[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media we have to be active daily, post cool stuff, be authentic and be engaged. But is it the same for brands?...

By Louise Marsland 20 Feb 2015 10:38

Chris Moerdyk
Brands, cats and the ANC all have nine lives

I was asked to comment by a few business newspapers last week about the impact on the Ocean Basket restaurant brand following a complaint that it sold some dishes using freshwater fish...

By Chris Moerdyk 19 Feb 2015 06:51

Gary van Zyl
Where have all the good logos gone?

Over my career, I've witnessed the agency or designer presenting a logo that 'looks nice', but when dissecting the logo into its fundamental building blocks, you find that there's not much substance to it...

By Gary van Zyl 17 Feb 2015 14:22

The packaging problem
The packaging problem

It's pretty difficult to read my pieces and not notice that I'm an activist at heart... I was born a rebel without a cause actually, and have simply found causes to champion along the way...

By Chemory Gunko 12 Feb 2015 07:06

Garren Coetzee
Look at the legs on that strategy

The term "strategy" in day-to-day advertising, is thrown around as loosely as "booty" is in modern day hip-hop. And even though both are constantly being referred to, no one can truly pinpoint what a good one looks like...

By Garren Coetzee 29 Jan 2015 14:05

[NewsMaker] Laurian Ovens
[NewsMaker] Laurian Ovens

Well-loved South African brand, Peppadew, has launched a range of product innovation in the past year. Peppadew brand manager, Laurian Ovens, talks about the brand's move from pickles-only into other food categories...

By Louise Marsland 28 Jan 2015 14:15

Chris Midgley
Changing the mindset of cost-cutting to value adding

As clients continue to brief agencies to "cut costs and work within smaller budgets" (often coupled with greater demands in terms of return on investment), it's not necessarily because clients want value for their money...

By Chris Midgley, Issued by Blast Brand Catalysts 28 Jan 2015 12:34

Albert van Jaarsveld
Innovation, a catalyst for development

WEF is uniquely placed to offer South Africa a chance to position itself and communicate its value proposition to international decision makers...

By Albert van Jaarsveld 27 Jan 2015 13:53

What we've learned from institutions of higher learning - Brand Union
What we've learned from institutions of higher learning

According to figures released by the Department of Basic Education, 403,874 students passed their NSC this year. Amid the excitement of negotiating this hurdle, for many it brings the question: "Where to now?" into sharp focus. For higher education institution brands, this is peak season, with brands playing an important role in informing decisions...

By Christopher Human, Issued by Brand Union 26 Jan 2015 10:45

Brett Horn
Five ways pitching out creative briefs will kill your brand

Over the past few years, we have witnessed an ever-growing trend, in which large FMCG brands attempt to generate savings through aggressive procurement policies...

By Brett Horn 20 Jan 2015 12:19

Donna Rachelson
Some tough questions to ask yourself about your marketing for this year

It's not about adding an extra marketing channel to your arsenal in 2015, with all of the accompanying admin, energy, input and spend. What I suggest is exactly the opposite: paring down the number of channels you use...

By Donna Rachelson, Issued by Branding and Marketing YOU 14 Jan 2015 10:08

Sid Peimer
Brand loyalty - a thing of the past for technology brands?

This year's Consumer Electronics Show will feature everything from biometric socks and other 'wearables' to 3D printers, drones, robotics, virtual reality and TVs where the clarity is best described as 'breath-taking'. However...

By Sid Peimer 8 Jan 2015 07:21

Donna Rachelson
Four personal branding trends to consider in 2015

If you think that personal branding is for celebs like George Clooney, or bigwigs like Bill Gates, you need to think again! You are a brand. So, before you market your company in 2015, you need to market yourself...

By Donna Rachelson, Issued by Branding and Marketing YOU 11 Dec 2014 10:59

Elsa Gouws
People first: the role of employer brands in driving growth

The global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive. In South Africa the talent supply/demand curve is particularly skewed...

By Elsa Gouws 5 Dec 2014 14:30

Five ways to get the most from social media
Five ways to get the most from social media

Social media occupies a central role in today's brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place...

By Gordon Geldenhuys 4 Dec 2014 14:22

Ben Wagner
The definitive top 10 trends for 2015

Trends are a bit like spending a dreamy, sunny day at the beach. The next thing you know you have a drenched towel and phone. High tide and trends work like that...

By Ben Wagner, Issued by NATIVE VML 4 Dec 2014 11:14

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