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Make the most of your marketing budget
Make the most of your marketing budget

Tough financial times are pushing businesses to cut costs in order to strengthen the bottom line. The mistake many organisations make is to cut the budgets, instead of first analysing marketing expenses and determining which avenues are offering the best return on investment...

By Mike Salomon 12 Oct 2018

Creating brands that influence an intersectionally inclusive world
Creating brands that influence an intersectionally inclusive world

Local brands, marketers and creators need to get better at designing campaigns and content that reflects intersectional narratives and imagery that include LGBTQI+ communities, people with albinism and the disabled...

By Rebone Masemola 9 Oct 2018

Goodbye consumers, hello AI!
Goodbye consumers, hello AI!

The job of branded goods and companies is about to get much harder, says Sandra Burger, business unit manager at The MediaShop...

By Sandra Burger 4 Oct 2018

(c) rawpixel -
CMOs need to embrace new technologies and tools to build brand trust

BrandQuantum recently hosted a marketing roundtable to debate the role of marketing in today's digital business environment and some of the key challenges they are facing...

By Paula Sartini 1 Oct 2018

#NewCampaign: Giant Films' Ian Gabriel on the new Carling Black Label ad
#NewCampaign: Giant Films' Ian Gabriel on the new Carling Black Label ad

Giant Films recently completed an ad for Carling Black Label offering a fresh take on masculinity...

By Jessica Tennant 27 Sep 2018

Chris Moerdyk
A great new way of getting consumers to love your brand

Never before in the history of mankind has it been more difficult to get public attention as it is right now. And its driving brand managers to distraction...

By Chris Moerdyk, Issued by Chris Moerdyk 26 Sep 2018

Today's the day...
Today's the day...

How many brands sent out 'Happy Heritage Day' messages yesterday and what were they hoping to achieve by doing so?...

By Mick Shepard and Nick Liatos 24 Sep 2018

The biggest lessons brands can learn from music artists
The biggest lessons brands can learn from music artists

Siphiwe Mpeta tackles the topic of personal branding by using music as a frame of reference...

By Siphiwe Mpeta 19 Sep 2018

Screen grabs from the ad.
#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 18 Sep 2018

The tango of Donald Trump and Nike
The tango of Donald Trump and Nike

Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane. Stuck to your knitting...

By Damon Stapleton 12 Sep 2018

Screen grab from the ad.
#OrchidsandOnions: Nando's not chicken in deflating egos

A huge fail for your billboard outside the Wanderers featuring the name 'Rabada', Web Africa. Speed over to collect your Onion...

By Brendan Seery 11 Sep 2018

Customer service remains top of the list
Customer service remains top of the list

Customers choose brands that value them and understand their needs...

By Werner Theron 4 Sep 2018

#Loeries2018: Tres Colacion and Giancarlo Rodas on winning a Grand Prix for 'Lucky Face'
#Loeries2018: Tres Colacion and Giancarlo Rodas on winning a Grand Prix for 'Lucky Face'

Impact BBDO Dubai took home a Grand Prix for La Libanaise Des Jeux's 'Lucky Face' in the integrated campaign category at this year's Loerie Awards on Saturday, 18 August at the Durban ICC...

By Jessica Tennant 4 Sep 2018

5 ways CX is emotional rather than rational
5 ways CX is emotional rather than rational

Brendon Bairstow-Klopper suggests that it is more sensible to take a macro-level view by practising the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions...

By Brendon Bairstow-Klopper 4 Sep 2018

Photo by Roy Esterhuysen / 2018 Loerie Awards /
Loeries2018: Pete Case on winning a Grand Prix for 'The World's First Baby Marathon'

Ogilvy Johannesburg took home a Grand Prix for Kimberly-Clark's 'The World's First Baby Marathon' in the film communication category at this year's Loerie Awards on Saturday, 18 August at the Durban ICC...

By Jessica Tennant 31 Aug 2018

Tactical war rooms: The key to sponsorship success
Tactical war rooms: The key to sponsorship success

Mike Stopforth elaborates on how brands can leverage tactical war rooms for content excellence around sponsorship properties...

By Mike Stopforth 30 Aug 2018

Big social on a small budget
Big social on a small budget

Wayne Flemming tackles the issues and provides solutions to the ultimate small business question, how do you do social media on a small budget?...

By Wayne Flemming 29 Aug 2018

Sarina de Beer, managing director of Ask Afrika. Image credit: .
Ask Afrika Icon Brands research: Fomo or doing good?

In a world where everyone wants to be a disruptor, ask yourself why are you 'disrupting'? Is it just Fomo or are you busy with something that is better for the world?...

By Danette Breitenbach 27 Aug 2018

Agencies and brands: Battle for the market
Agencies and brands: Battle for the market

Brand clutter is fast becoming the biggest challenge and barrier to revenue for many businesses both locally and internationally...

By Keenan Bouwer 23 Aug 2018

Why lipstick matters... to businesses
Why lipstick matters... to businesses

Branding, just like lipstick, is not purely cosmetic. As a key manifestation of a brand's identity, colour has the power to serve as a vital cue to consumers...

By Abigail Sizaliyo 22 Aug 2018

The path to sustainable growth is customer acquisition (Part 2)
The path to sustainable growth is customer acquisition (Part 2)

This is a continuation of Tyron Sharnock's article on customer loyalty and how it has long been regarded as a critical component to building a brand with traditional models focusing on loyalty metrics such as customer retention and repurchase...

By Tyron Sharnock 21 Aug 2018

The biggest PR fails and brand disasters of the last decade
The biggest PR fails and brand disasters of the last decade

Being a big brand means having a lot of responsibility when it comes to reputation and portraying a positive image to the rest of the world. But, even the most famous and iconic companies can make mistakes and get it disastrously wrong...

By Ade Lewis 17 Aug 2018

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

What makes a great B2B marketer?
What makes a great B2B marketer?

Strong Business-2-Business (B2B) marketers are a rare breed. Warren Moss lists a few characteristics that set the strong, talented and effective ones apart from the rest...

By Warren Moss 16 Aug 2018

Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 15 Aug 2018

The path to sustainable growth is customer acquisition (Part 1)
The path to sustainable growth is customer acquisition (Part 1)

Customer loyalty has long been regarded as a critical component to building a brand with traditional models focusing on loyalty metrics such as customer retention and repurchase...

By Tyron Sharnock 14 Aug 2018

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 14 Aug 2018

Mensa merges wine quaffing with digital storytelling
Mensa merges wine quaffing with digital storytelling

With South Africa being home to a host of world-class wine brands, newly released expressions can easily go unnoticed because consumers are faced with so many quality options...

By Lauren Hartzenberg 13 Aug 2018

Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety
Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety

With unemployment rising in South Africa and slow economic growth, our country's households are under enormous pressure...

By Rachel Thompson, Issued by GfK South Africa 8 Aug 2018

#Newsmaker: One Ogilvy, two remarkable women
#Newsmaker: One Ogilvy, two remarkable women

Ogilvy South Africa recently appointed Vicki Buys as MD of the Cape Town operation and Tassin Albertyn as head of delivery...

By Jessica Tennant 7 Aug 2018

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