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Mike Sharman
#Awareness is so 2014...

It's become our obligation as an industry to be able to create a remarkable brand narrative that does more than just create awareness...

By Mike Sharman 22 Apr 2015 13:08

Keri-Ann Stanton
Growing brand belief - the core of PR

Campaigns are exciting but it is SACRILEGE to build a campaign community and then not talk to them until the next campaign. We are all guilty of it...

By Keri-Ann Stanton 21 Apr 2015 14:37

[TrendTalk] How to be a sustainable brand
[TrendTalk] How to be a sustainable brand

Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that...

By Louise Marsland 17 Apr 2015 14:39

Time for brutal interrogation of South Africa's history...
Time for brutal interrogation of South Africa's history...

The recent turbulence in South Africa, borne of the #RhodesMustFall campaign, has brought into sharp focus the fact that development of a single version of the South African brand truth is still a work in progress...

By Manusha Pillai 14 Apr 2015 07:35

[TrendTalk] Branding for good
[TrendTalk] Branding for good

There is no doubt the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems...

By Louise Marsland 13 Apr 2015 09:46

The rise of brand activation solutions
The rise of brand activation solutions

Whether we want it to be or not, the world is a branded place and activation solutions can help distinguish brands in a crowded marketplace...

By Lauren Durant 10 Apr 2015 10:10

Veruschka Khan
Advertising is not a numbers game, it's a people's game

An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. But advertising in 2015 is not a numbers game...

By Veruschka Khan 9 Apr 2015 13:35

Brands need to make a difference
Brands need to make a difference

A defined 'purpose' should be a brand's ultimate goal, brought about through communications and through the organisation's internal culture, product development and CSR initiatives...

By Deborah Usher 7 Apr 2015 14:24

The sum of the parts: Creating value with holistic segmentation
The sum of the parts: Creating value with holistic segmentation

Over the last few years, segmentation has been down-played in some industry circles...

By Riona Naidu 2 Apr 2015 08:22

Gordon Cook
Let us encourage brand activism

How decent, healthy and authentic are our brands? Are we sufficiently activistic about those which are dishonest or even harmful?...

By Gordon Cook 27 Mar 2015 13:34

[NewsMaker] Kim Kullmann
[NewsMaker] Kim Kullmann

Kim Kullmann has been appointed business director of Saints Branding at the Cape Town studio with responsibility for operations, strategy and key client management...

By Louise Marsland 26 Mar 2015 13:45

Smart data at the heart of pro-social brands
Smart data at the heart of pro-social brands

'Big data' and 'social good' may be the yin and yang of tomorrow's most successful brands. Both are recognised as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing...

By Leslie Pascaud 26 Mar 2015 12:30

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa"...

By Al Mackay 25 Mar 2015 10:59

Chris Moerdyk
A case history of branding from scratch

When the printing and manufacturing Paarl Media Group decided to list on the JSE, it started on a journey into what could well have been into the dark unknown of choosing a new name...

By Chris Moerdyk 17 Mar 2015 07:45

Evolving from multi-channel to true omni-channel experiences
Evolving from multi-channel to true omni-channel experiences

The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy...

By Lynette Hundermark 16 Mar 2015 15:04

Effective targeting through programmatic ad buying
Effective targeting through programmatic ad buying

The surge in user-generated content through social media, podcasts, videos and blogs means that advertisers actually have "too much information" at their fingertips, which can become useless...

By Yaron Assabi 16 Mar 2015 14:23

So you think you know brands?
So you think you know brands?

Try this little exercise. Without peeking at a phone or laptop in your vicinity, draw an outline of the Apple logo...

By John Laurence 12 Mar 2015 08:00

Mark Eardley
Challenges facing B2B enterprises

Differentiation: why it pays to be different...

By Mark Eardley 10 Mar 2015 07:43

Cocktail dresses, beer and brand perception
Cocktail dresses, beer and brand perception

You've probably seen the popular meme on the internet of a picture of a cocktail dress with the question of the colour of the dress...

By John Laurence 6 Mar 2015 06:00

John Harvey
Banking on branding as important as ever

There can be little doubt that the proliferation of entry-level banks in the past few years has vastly changed South Africa's financial landscape...

By John Harvey 6 Mar 2015 05:30

[Orchids & Onions] VW's honesty shows the cliché game is all but up!
[Orchids & Onions] VW's honesty shows the cliché game is all but up!

Years ago, when my day job included carrying a machine gun and jumping out of helicopters, I remember sitting with some mates in the base barrack room, listening to Forces' Favourites on the radio...

By Brendan Seery 2 Mar 2015 15:44

Bizcommunity congratulates RYSMI graduates
Bizcommunity congratulates RYSMI graduates

On Friday, 20 February 2015, industry guests were invited to view the fruits of the R&Y Springboard Marketing Institute (RYSMI)...

By Terry Levin 23 Feb 2015 08:59

[TrendTalk] Content is key to 'winning' Twitter
[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media we have to be active daily, post cool stuff, be authentic and be engaged. But is it the same for brands?...

By Louise Marsland 20 Feb 2015 10:38

Chris Moerdyk
Brands, cats and the ANC all have nine lives

I was asked to comment by a few business newspapers last week about the impact on the Ocean Basket restaurant brand following a complaint that it sold some dishes using freshwater fish...

By Chris Moerdyk 19 Feb 2015 06:51

Gary van Zyl
Where have all the good logos gone?

Over my career, I've witnessed the agency or designer presenting a logo that 'looks nice', but when dissecting the logo into its fundamental building blocks, you find that there's not much substance to it...

By Gary van Zyl 17 Feb 2015 14:22

The packaging problem
The packaging problem

It's pretty difficult to read my pieces and not notice that I'm an activist at heart... I was born a rebel without a cause actually, and have simply found causes to champion along the way...

By Chemory Gunko 12 Feb 2015 07:06

Garren Coetzee
Look at the legs on that strategy

The term "strategy" in day-to-day advertising, is thrown around as loosely as "booty" is in modern day hip-hop. And even though both are constantly being referred to, no one can truly pinpoint what a good one looks like...

By Garren Coetzee 29 Jan 2015 14:05

[NewsMaker] Laurian Ovens
[NewsMaker] Laurian Ovens

Well-loved South African brand, Peppadew, has launched a range of product innovation in the past year. Peppadew brand manager, Laurian Ovens, talks about the brand's move from pickles-only into other food categories...

By Louise Marsland 28 Jan 2015 14:15

Chris Midgley
Changing the mindset of cost-cutting to value adding

As clients continue to brief agencies to "cut costs and work within smaller budgets" (often coupled with greater demands in terms of return on investment), it's not necessarily because clients want value for their money...

By Chris Midgley, Issued by Blast Brand Catalysts 28 Jan 2015 12:34

Albert van Jaarsveld
Innovation, a catalyst for development

WEF is uniquely placed to offer South Africa a chance to position itself and communicate its value proposition to international decision makers...

By Albert van Jaarsveld 27 Jan 2015 13:53

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