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The Bank of Goodwill
The Bank of Goodwill

There is an invisible institution called the Bank of Goodwill. It is centuries old, and has stood the test of time. Every corporate needs an account with this institution - some more than others...

By Khuthalani Khumalo 1 hour ago

The social phenomenon that is Black Twitter
The social phenomenon that is Black Twitter

If the term 'Black Twitter' leaves you scratching your head, you're not alone...

By JP Kloppers 4 hours ago

Employees: credible spokespeople and sources, how to leverage this trust
Employees: credible spokespeople and sources, how to leverage this trust

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed...

By Deirdre Elphick-Moore 3 days ago

#InnovationMonth: The creative conscience
#InnovationMonth: The creative conscience

In today's world of ever-shrinking resources and ever-mounting constraints, we need creativity more than ever before. - David H. Cropley...

By Lara-Anne Derbyshire 21 Sep 2016

Image credit: Brand Finance
SA's Top 50 Valuable Brands in 2016: What constitutes brand value?

On Thursday, 15 September 2016, Brand Finance, together with Brand South Africa, announced South Africa's top 50 most valuable corporate brands for 2016...

By Bandile Ndzishe 21 Sep 2016

Technology has levelled the playing field
Technology has levelled the playing field

In today's world; there needs to be something deeper and probably less tangible that influences people's behaviour, attitude, decisions and most importantly; builds loyalty...

By Bogosi Motshegwa 14 Sep 2016

Banking on being a winning brand
Banking on being a winning brand

Creating a winning brand requires traditional and digital tools that exemplify its values and core product offerings...

By Peter Alkema 7 Sep 2016

Branding in a digital world: Why having a strong identity matters
Branding in a digital world: Why having a strong identity matters

With the various events and happenings that have played a part in shaping the year's socio-political landscape (both internationally and locally), 2016 is widely being dubbed a 'Year of Identity'...

By Mike dos Santos 1 Sep 2016

Three ways to get your brand trending on Twitter
Three ways to get your brand trending on Twitter

If you work in the content and branding space, you'll know how great it feels to log onto your Twitter account and see your brand's hashtag in the top trends. A plus is also that it's so objective...

By Skhumbuzo Tuswa 31 Aug 2016

Creating a strong nation brand
Creating a strong nation brand

Colonialisation has meant that South Africa has no nation brand. A strong nation brand is one that can only be achieved through social cohesion, an ideal expressed in the Freedom Charter...

By Danette Breitenbach 29 Aug 2016

Elsa Gouws
Company values: Ditch the clich├ęs, embrace the meaningful

In an age of high competitive intensity and a tough economic climate, companies are struggling to drive brand differentiation and attract top talent...

By Elsa Gouws, Issued by Yellowwood Future Architects 26 Aug 2016

Ian Fuhr
Sorbet's Ian Fuhr hits the nail on the head when it comes to brand loyalty

With over 265,000 loyalty members to date, Sorbet Group's CEO Ian Fuhr recently shared insights on the subject of developing brand loyalty at Business of Design in Johannesburg...

By Jessica Tennant 23 Aug 2016

Credit:
CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

A recent study from Stein IAS, in partnership with the Chief Executive Group, revealed that CEOs have evolved their expectations for marketing. But they don't think their CMOs are evolving with them...

By Bandile Ndzishe 22 Aug 2016

#WomensMonth Newsmaker: Abongile Kolisi from Pernod Ricard
#WomensMonth Newsmaker: Abongile Kolisi from Pernod Ricard

Abongile Kolisi has been appointed as the brand ambassador for Chivas Regal at Pernod Ricard. Prior to her new role, she spent three years at SA Breweries in sales...

By Beverley Klein 22 Aug 2016

#Cannes2016: Navigating in the era of change
#Cannes2016: Navigating in the era of change

On Friday 12 August, Pete Case, chief creative officer at Ogilvy SA, presented his best campaigns of Cannes 2016 and provided some insight into the future of advertising and marketing...

By Beverley Klein 17 Aug 2016

Image by 123RF
#TRENDING: What does it take to be a "breakthrough" brand?

Interbrand has released its first report on "breakthrough brands", those new brands that are disrupting the market, and Louise Marsland takes a look at what makes a breakthrough brand...

By Louise Marsland 8 Aug 2016

Interbrand identifies the global 'Breakthrough Brands' disrupting markets
Interbrand identifies the global 'Breakthrough Brands' disrupting markets

Interbrand has released its inaugural 'Interbrand Breakthrough Brands' report to celebrate the "next generation of brands" that will shape the market. Two African brands feature...

By Louise Marsland 5 Aug 2016

Wayne Powell
Becoming a brand hero

As South Africans, there are certain things we unashamedly just love: braais, biltong, boerewors and rugby tend to top the list. We also love a good scandal...

By Wayne Powell, Issued by Mortimer Harvey 5 Aug 2016

#WomensMonth: Kate Schrire and The Creamery of the crop
#WomensMonth: Kate Schrire and The Creamery of the crop

Strawberry basil, white nectarine, jasmine blossom, hot cross bun, pistachio, and Catawba grape are not your average ice cream flavours and when 'garden mint' in a sugar cone tastes like exactly that, it must be true that The Creamery is the cream of the crop in the ice cream business...

By Jessica Tennant 2 Aug 2016

Marketers, set up your ad agency KPIs to exceed yours!
Marketers, set up your ad agency KPIs to exceed yours!

Marketing directors and chief marketing officers are relentlessly building a complex web of marketing, communication, sales and promotions to put them in a position to sell more products and services than rivals in the fiercely competitive marketplace...

By Bandile Ndzishe 27 Jul 2016

Boris Dzhingarov
How to break the rules of personal branding and look good doing it

If you only follow the best practices, you'll end up violating one of the most important rules in the world of marketing, the importance of differentiating yourself. After all, these are the same best practices that everyone else is following, right?

By Boris Dzhingarov, Issued by Monetary Library 26 Jul 2016

Branding lessons learned from religion (Part 3)
Branding lessons learned from religion (Part 3)

The book of Mark 8:36 says; For what shall it profit a man, if he shall gain the whole world, and lose his own soul? Without falling into blasphemy, let's interpret this into a branding context...

By Jimmy Tembo 14 Jul 2016

Persuasion marketing - the good and the almost convincing
Persuasion marketing - the good and the almost convincing

A week ago, I received a call from a call centre saleswoman or rather one that represents a telecommunications company. In summation, the call was about selling me a certain network...

By Cecilia Mohlala 13 Jul 2016

Boris Dzhingarov
Important branding tips every marketer should keep in mind

Branding is very important for every single company out there. It establishes trust and is a huge part of business growth...

By Boris Dzhingarov, Issued by Monetary Library 11 Jul 2016

Branding precedes product value
Branding precedes product value

Lately, I have fallen into a tendency of writing what I call e-memoirs for my sons, where I put my thoughts on social media and hope that one day they will be able to find them...

By Jimmy Tembo 4 Jul 2016

The firefighters: the nexus between personal and national reputation
The firefighters: the nexus between personal and national reputation

The deployment of South African firefighters in Canada impacted positively on the country's brand and reputation...

By Manusha Pillai 20 Jun 2016

Boris Dzhingarov
Five ways to increase transparency in your business (and why you should)

Trust is hard to come by, and that may be true for businesses even more than for people. If you want a consumer to buy from you, you have to get him or her to have absolute faith that you're going to deliver on your promises...

By Boris Dzhingarov, Issued by Monetary Library 20 Jun 2016

Image by 123RF
#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

The retro revival
The retro revival

While advertisers are debating whether augmented reality will pip virtual reality at the post, some marketers are heeding the consumers' desire to go back to basics with a retro revival...

By Sheila McGillivray 14 Jun 2016

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