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123RF
Maximising consumer engagement in a brand-push war zone

The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour...

By Claudelle Naidoo 30 Nov 2016

James Maposa
Developing a brand strategy

After crafting some form of customer strategy, you have a sound idea of how you want your company to interact with its potential customer base...

By James Maposa 29 Nov 2016

Five business branding mistakes to avoid
Five business branding mistakes to avoid

How you go about branding has the potential to either make or break your business. Here are some of the common mistakes you need to avoid at all costs...

By Charles Mburugu 29 Nov 2016

Medium Agency of the Year - AVATAR
Tough times make for big winners

The Financial Mail (FM) AdFocus Agency of the Year 2016 is PhD Media SA. The Agency, which also won the FM AdFocus Media Agency Award, boasted top scores across each category...

By Danette Breitenbach 24 Nov 2016

Invest in personal brand building for both you and the greater good
Invest in personal brand building for both you and the greater good

In a world where personal competition has greatly improved, significant investment must be committed to building your own personal brand...

By James Maposa 23 Nov 2016

Image via
'Boardroom dancing': Five lessons strategists can learn from the dance world

As a strategist and ballroom dancer, I have had the unique and fortunate experience of living a life that (quite literally) straddles two worlds. Two ostensibly different worlds...

By Mike dos Santos 22 Nov 2016

Leveraging personal brand to build your company's brand
Leveraging personal brand to build your company's brand

Building a personal brand is a lot of hard work based on competition being at its most intense...

By James Maposa 17 Nov 2016

Emotive branding for success
Emotive branding for success

As it is the case with almost all aspects of our lives, we feel more comfortable, and able to work better, with those we easily connect with or get along well with us...

By Nkgadimeng Ramela 10 Nov 2016

Branson launches Virgin's revamped insurance offering
Branson launches Virgin's revamped insurance offering

Not exactly known for his shy and retiring demeanour, Sir Richard Branson made an entrance for the launch of Virgin Money's new insurance product...

By Nicci Botha 2 Nov 2016

Are you making these product packaging blunders?
Are you making these product packaging blunders?

The packaging of your product is as important as what you are selling. Having attractive and functional packaging can enhance your brand image and even result in higher sales...

By Charles Mburugu 2 Nov 2016

Jimmy Tembo
The brand Thuli Madonsela

Thuli Madonsela was recently announced as 'one of the five extraordinary women who are responding to leadership challenges of the 21st century' by the Tällberg Foundation in Stockholm, Sweden...

By Jimmy Tembo 1 Nov 2016

Samsung and the millennial headache
Samsung and the millennial headache

The fact that it took Samsung about 40 days to start recalling their product left a void difficult to fill, the millennial market cannot afford and does not like ambiguity...

By Jimmy Tembo 25 Oct 2016

Multicultural marketing and activations - the African context
Multicultural marketing and activations - the African context

Since Africa is so diverse, it is truly imperative that marketers understand the cultural, linguistic and religious nuances of the various territories when integrating 'local' activities into marketing tactics and strategies...

By Vaughan Berry, Issued by Provantage Media Group 21 Oct 2016

Changing the face of business
Changing the face of business

The face of business is changing and in keeping with that change Times Media has redesigned its main print products and recently launched BusinessLIVE, a website that consolidates content, business and financial audiences...

By Danette Breitenbach 20 Oct 2016

Boris Dzhingarov
Brand on parade

Showing the best representation of your brand and your business online is essential in today's marketplace. The web is the main street of small business commerce, and your brand is on parade...

By Boris Dzhingarov, Issued by Monetary Library 12 Oct 2016

Branding lessons learnt from religion (Part 4)
Branding lessons learnt from religion (Part 4)

Jesus repeatedly taught about love, the relationship between God and man, man and God, and man with man. The denominator of this is that the teachings always had Man at heart, perhaps what we call customer-centric today...

By Jimmy Tembo 7 Oct 2016

Brand building in recessionary times - is your brand geared to weather the storm?
Brand building in recessionary times - is your brand geared to weather the storm?

Turbulence. It's a word that's on everyone's lips at the moment - from the highest rated economists, to businesses of all sizes, to the man on the street...

By Nicole Shapiro 5 Oct 2016

123RF
The reality of perception

One of the age-old sayings is that "Perception is reality" and while many brands would like to think that they are immune to this, they are not...

By Mike Taberner 4 Oct 2016

How digital marketing can drive customer acquisition for financial brands
How digital marketing can drive customer acquisition for financial brands

South African banks and insurers have long struggled with the high costs of customer acquisition and fierce competition to attain new customers. The move online offers them ways to improve the efficiency...

By Bianca Quinn-Diavastos 3 Oct 2016

The Bank of Goodwill
The Bank of Goodwill

There is an invisible institution called the Bank of Goodwill. It is centuries old, and has stood the test of time. Every corporate needs an account with this institution - some more than others...

By Khuthalani Khumalo 26 Sep 2016

The social phenomenon that is Black Twitter
The social phenomenon that is Black Twitter

If the term 'Black Twitter' leaves you scratching your head, you're not alone...

By JP Kloppers 26 Sep 2016

Employees: credible spokespeople and sources, how to leverage this trust
Employees: credible spokespeople and sources, how to leverage this trust

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed...

By Deirdre Elphick-Moore 23 Sep 2016

#InnovationMonth: The creative conscience
#InnovationMonth: The creative conscience

In today's world of ever-shrinking resources and ever-mounting constraints, we need creativity more than ever before. - David H. Cropley...

By Lara-Anne Derbyshire 21 Sep 2016

Image credit: Brand Finance
SA's Top 50 Valuable Brands in 2016: What constitutes brand value?

On Thursday, 15 September 2016, Brand Finance, together with Brand South Africa, announced South Africa's top 50 most valuable corporate brands for 2016...

By Bandile Ndzishe 21 Sep 2016

Technology has levelled the playing field
Technology has levelled the playing field

In today's world; there needs to be something deeper and probably less tangible that influences people's behaviour, attitude, decisions and most importantly; builds loyalty...

By Bogosi Motshegwa 14 Sep 2016

Banking on being a winning brand
Banking on being a winning brand

Creating a winning brand requires traditional and digital tools that exemplify its values and core product offerings...

By Peter Alkema 7 Sep 2016

Branding in a digital world: Why having a strong identity matters
Branding in a digital world: Why having a strong identity matters

With the various events and happenings that have played a part in shaping the year's socio-political landscape (both internationally and locally), 2016 is widely being dubbed a 'Year of Identity'...

By Mike dos Santos 1 Sep 2016

Three ways to get your brand trending on Twitter
Three ways to get your brand trending on Twitter

If you work in the content and branding space, you'll know how great it feels to log onto your Twitter account and see your brand's hashtag in the top trends. A plus is also that it's so objective...

By Skhumbuzo Tuswa 31 Aug 2016

Creating a strong nation brand
Creating a strong nation brand

Colonialisation has meant that South Africa has no nation brand. A strong nation brand is one that can only be achieved through social cohesion, an ideal expressed in the Freedom Charter...

By Danette Breitenbach 29 Aug 2016

Elsa Gouws
Company values: Ditch the clichés, embrace the meaningful

In an age of high competitive intensity and a tough economic climate, companies are struggling to drive brand differentiation and attract top talent...

By Elsa Gouws, Issued by Yellowwood Future Architects 26 Aug 2016

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