The difference between an illusion and a delusion is this: when Usain Bolt broke the 100m and 200m world record, it looked as if he was jogging. That's an illusion. If you think you can beat his time, that's a delusion.
By Sid Peimer 6 Dec 2013 07:26
I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
Think of culture as the internal brand of a company. It's behaviour. And when that behaviour, those values and those attitudes are aligned with what the marketing campaigns are saying, that's a powerful package.
By Sean McCoy 4 Dec 2013 12:56
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc...
By Anton Ressel 3 Dec 2013 07:59
I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
By Chris Moerdyk 3 Dec 2013 07:29
If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer.
By Claudio Milo 29 Nov 2013 08:45
Country branding is important for all countries; especially for developing countries to be able to effectively compete in the global market place.
By Tralone Khoza 28 Nov 2013 12:05
I recently read an article in Harvard Business Review that I found fascinating. It's on diaspora marketing; how emerging market brands can go global by targeting their diasporas in the West.
By Al Mackay 28 Nov 2013 06:45
The term personal brand may appear technical, however, no matter who you are and what you do, creating, maintaining and being consciously aware of your personal brand is essential.
By Laura Chiweshe 26 Nov 2013 09:20
There are many brands that have become iconic in the eyes of South Africans over the generations yet they are not local at all. They have inserted themselves over the years into the daily lives of South Africans and have been adopted by consumers as if they were in fact local brands.
By Michael Wood, Issued by Aperio 21 Nov 2013 09:06
In a world where consumer behaviour is changing and evolving at a rapid rate, brands need to constantly adapt and refine the ways they communicate with their target audiences.
By Chanel Mackay 21 Nov 2013 07:30
Do your customers and staff struggle to find the 'funny bone' in your biz? Is humour a taboo in your business culture?
By Catherine Milward-Bridges 20 Nov 2013 09:20
A dissatisfied customer will tell 50 people; while a satisfied customer will tell just 5 people. Loyal customers spend more: A business with 1,000 customers will make R105,820 per annual increase with compliant resolution.
By Danette Breitenbach 19 Nov 2013 07:52
By now we all know there has been a shift in the way companies are doing business. The social era has been long upon us and it's a case of "adapt or die".
By Athar Naser 14 Nov 2013 07:48
Brands live in a complex world, making simplicity in marketing even more important.
By Ivan Moroke 12 Nov 2013 14:00
Consumers becoming content creators is nothing new. In the digital age, we encourage consumers to contribute through comments, blogs and sharing.
By Desiree Gullan 9 Nov 2013 10:25
On digital goddesses, role models and looking hot! Nikki Cockcroft kindly takes time out of her busy schedule as a mom and chair of the Bookmarks Awards to answer our questions.
By Terry Levin 8 Nov 2013 07:00
It is the astute retailer who is putting the processes and enabling technology in place to turn usability into bottom-line benefits.
By Adriaan Mocke 6 Nov 2013 14:30
A question I've asked myself personally - the Society team started as two people in 2011, it's now 12, so we ask this in one way or another pretty regularly. This is also a question clients wanting to build their own teams have regularly asked us.
By Daniel Pinch 5 Nov 2013 05:50
Many international and local brands make the mistake of their marketing and promotional campaigns not being relevant to consumers. (video)
By Dina Myers 4 Nov 2013 14:41
To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it.
By Diane Charton 30 Oct 2013 15:09
You are probably in pursuit of that first client, an investor, funding from an institution or seeking assistance with professional skills. In that midst, don't lose your most valuable asset, the business in your idea.
By Banele Rewo 30 Oct 2013 08:23
NEWSWATCH: FXI is concerned at the outrage over a recent Zapiro cartoon depicting the Hindu god of success, Lord Ganesh, reports news24, while the Sunday Times has defended the cartoon, reports Mail & Guardian.
By Rod Baker 30 Oct 2013 07:01
City branding or country marketing is not a new phenomenon. Post World War II it was imperative that countries particularly cities, rebuild themselves and use marketing strategies to enhance and promote the better image of the country or cities for reasons such as attracting tourism, attracting business, talent and resources.
By Mfundo Ntsibande 29 Oct 2013 07:56
Terry Levin interviews Financial Mail Agency Leader of the Year 2012, Draftfcb CEO John Dixon in advance of his role as Jury President of the Bookmarks Awards.
By Terry Levin 24 Oct 2013 05:52
While there are hundreds of thousands of brands in the world, there are only a few that make a significant impact in their industry.
By Ruth Steyn 23 Oct 2013 15:39
It's not only Robin Thicke who's blurring lines. Increasingly, (smart) brands are finding ways to integrate their campaigns and in turn, to discover new ways to engage consumers.
By Jennifer Leppington-Clark 23 Oct 2013 06:58
NEWSWATCH: MetropolitanRepublic is reported as feeling 'aggrieved' on being stripped of all of its Loeries awards following its Loeries MTN debacle, reports IOL, and companies such as Woolies should be careful when dealing with small suppliers, reports EWN.
By Rod Baker 22 Oct 2013 06:37
African brands are absent from the Interbrand 2013 list of 100 Best Global Brands and had one African brand listed in the Millward Brown BrandZ 2013 survey. Africa's performance on the top tier global brands is just not up to scratch.
By Golden Muzanago 18 Oct 2013 09:12
...taken seriously? That is the question. It should be easier than ever to get your brand message 'out there' as the Internet, blogs, social media and the like, become more accessible.
By Jan Sleet 14 Oct 2013 10:25
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