Latest showcases

More showcases...
Marthinus Van Loggerenberg
Building multinational brands in Africa: a business perspective

A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia and the DRC are feverously pursued based on their lucrative economic growth...

By Marthinus Van Loggerenberg, Issued by FCB Africa 18 hours ago

#HappinessMatters: Designing a purpose-driven internal brand
#HappinessMatters: Designing a purpose-driven internal brand

In motivating his argument on how to design a successful internal brand, Kirby Gordon, VP of Sales and Distribution for FlySafair, referred to career analyst Dan Pink's three elements that drive employees: autonomy, mastery and purpose.

By Sindy Peters 28 Apr 2016

Celebrating the South African brand, as Freedom Day approaches
Celebrating the South African brand, as Freedom Day approaches

South Africa will commemorate the 22nd anniversary of the first non-racial, all-inclusive, national election in its history on 27 April 2016. Freedom Day carries many memories and emotions for all citizens...

By Manusha Pillai 21 Apr 2016

When brands are a matter of life and death
When brands are a matter of life and death

Brands matter. Of course they do - and it's the job of most of you reading this to make sure that brands are meaningful to those who use them...

By Sarah Britten 20 Apr 2016

Don't skimp on trademark protection for your brand - Monetary Library
Don't skimp on trademark protection for your brand

Without a solid brand, your company will simply get lost in the crowd and will not be able to showcase its uniqueness. But in addition to establishing a brand, you should also take the time to trademark it to protect it...

By Boris Dzhingarov, Issued by Monetary Library 18 Apr 2016

Branding and Mustang
Branding and Mustang

17 April was Global Ford Mustang Day and the 50th anniversary of the iconic vehicle. It's been a brand that keeps on giving too, going through many reiterations in the past 50 years while retaining...

By Jeff Nemeth 18 Apr 2016

I hate speaking to your call centre!
I hate speaking to your call centre!

How many times have you said this or heard someone say it? In this post I would like to explore the reasons why these interactions are so dreaded...

By Chantel Botha, Issued by BrandLove 15 Apr 2016

Sustainability a key driver to brand success
Sustainability a key driver to brand success

According to Bloomberg, 8 out of 10 entrepreneurs who start business fail within the first 18 months. In South Africa, 86% of start-up businesses fail in their first year...

By Nkgadimeng Ramela 11 Apr 2016

© Panom Bounak – 123RF.com
Madonna vs Meat Loaf: When is it time to rebrand?

If your company is your body, then your brand is your face, both sensing and communicating...

By Christo Maritz 8 Apr 2016

The five things nobody wants you to know about programmatic
The five things nobody wants you to know about programmatic

There is much ado about programmatic buying and advertising in the arena lately, it's a little like teenage sex, everyone is talking about it but nobody is doing it right... yet...

By Dee Stephens 24 Mar 2016

Image credit: Facebook.com/hdiyouthmarketeers
#BrandManagerMonth: Mokebe Thulo on marketing to millennials

Face-to-face engagement is the way to speak to our young people, says Mokebe Thulo, portfolio manager of HDI Youth Marketeers, who recently spoke on the Sunday Times Generation Next study at the Future-Ready Marketing Conference on Thursday, 10 March at the Hyatt Regency Hotel in Rosebank, Johannesburg...

By Jessica Taylor 16 Mar 2016

#BrandManagerMonth: Ed Jardim from M&R
#BrandManagerMonth: Ed Jardim from M&R

Meet Ed Jardim, group investor and media executive at Murray & Roberts.

By Sindy Peters 3 Mar 2016

#BrandManagerMonth: Jana + Koos
#BrandManagerMonth: Jana + Koos

Responsible for ad campaigns, brand management, exhibitions and activations such as Simon & Mary, Nike, Workshop Newtown and JHB Hates You, Jana Hamman and Koos Groenewald from concept studio Jana + Koos are true brand management mavericks.

By Ruth Cooper 3 Mar 2016

©chatnakorn chuankul via 123RF
Focusing on the blurred lines of video advertising

Millward Brown hosted an event on 23 February to provide their feedback on video advertising and trends for the year ahead...

By Beverley Klein 24 Feb 2016

Context. The difference between cutting through and getting lost - Blast Brand Catalysts
Context. The difference between cutting through and getting lost

It's not brain surgery. A great idea is only as good as its execution. Or reception. Right place, right time is always going to be a determining factor. But sometimes lobotomies do happen...

By Chris Primos, Issued by Blast Brand Catalysts 24 Feb 2016

Enjoy the feeling
Enjoy the feeling

The new Global Coca-Cola strategy and campaign was unveiled at the Che Argentine restaurant located in the trendy urban neighbourhood of the Maboneng precinct in Johannesburg...

By Danette Breitenbach 23 Feb 2016

Reading between the lines
Reading between the lines

Loyalty wasn't only being tested during SONA, but also at the Inner City Ideas Cartel, as Brand Union and Eighty20 expanded on brand loyalty on 11 February 2016...

By Beverley Klein 22 Feb 2016

Ever considered that your business has feelings?
Ever considered that your business has feelings?

A business is not just a logo, a brand or a balance sheet; nor is it just a payoff line, or a piece of paper. It's not just the building it's housed in. It's not just the staff and leadership. The business itself is just like a person...

By Brendan Powell 17 Feb 2016

[NewsMaker] Linda Sangaret - CMO of Brand South Africa
[NewsMaker] Linda Sangaret - CMO of Brand South Africa

Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation...

By Louise Marsland 12 Feb 2016

Heidi Myers
Let's talk ice cream - Brand attachment vs brand loyalty

When it comes to brand buzzwords, you've probably heard them all: brand engagement, brand development and brand loyalty, but have you heard of brand attachment? And, how is it any different from brand loyalty?...

By Heidi Myers, Issued by Meltwater 11 Feb 2016

The #JetLoveYourself campaign
Jet flies again

In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers...

By Dave Nemeth 9 Feb 2016

Your brand's biggest asset - every single brand has one
Your brand's biggest asset - every single brand has one

In a frenzy to remain competitive or gain some sort of competitive edge, brands tend to lose sight of their biggest asset...

By Bogosi Motshegwa 3 Feb 2016

From trophy winner to cheapest in one year!
From trophy winner to cheapest in one year!

In 2014 a wine cellar that I have supported over the years won the Jan Smuts trophy for the best young wine across all cultivars. Two weeks prior to the announcement I had sent a mail to the CEO predicting that their wine will win awards...

By Rolf Akermann 3 Feb 2016

Joy will put me off my drink
Joy will put me off my drink

"Blood, sweat and tears will get you there, but joy... (pause) will take you further," Jude Law confides to me, almost personally, in Johnnie Walker's new campaign...

By Varder Hulsbosch 29 Jan 2016

Royalty free © Sirup Dreamstime.com
Towards multisensory brands

As brands are becoming more and more emotional, thinking about offering consumers complete experiences, they need to enhance their uniqueness beyond a mere logo, a name, a look and feel...

By Dora Jurd 28 Jan 2016

© Chalermsuk Bootvises – 123RF.com
The future of brand building - 2016 and beyond

Trends come and go. Essentially, trends tend to be urgent, but never really important. For example, tagging onto a trend makes you relevant as a brand is urgent, but creating a strong brand that is distinct is important...

By Bogosi Motshegwa 27 Jan 2016

Four authentic marketing trends in 2016
Four authentic marketing trends in 2016

While technology will dominate marketing direction in 2016, from virtual reality to tapping into smart everything, there are four exciting trends that will see brands strive to make a more authentic impact...

By Sheila McGillivray 26 Jan 2016

Five skills you need to be a strategist
Five skills you need to be a strategist

People in the industry often view the strategist and the creative as different animals. However, spend enough time with both of these individuals and you will come to realise that there are actually more traits that they have in common...

By Mike dos Santos 21 Jan 2016

© Lulia Lun – 123RF.com
Hello Africa! Tell me how you're doin'!

Many multinational brands approach Africa with a near-desperate bright-eyed eagerness, trying to get to grips with her intricate market dynamics...

By Marthinus Van Loggerenberg 18 Jan 2016

Sweat the small stuff! - Blast Brand Catalysts
Sweat the small stuff!

Chris Midgley, Strategist with Blast Brand Catalysts, on the importance of paying attention to the small things...

By Chris Midgley, Issued by Blast Brand Catalysts 14 Jan 2016

Next >