As access to the internet has grown, consumers have increasingly incorporated the internet and technology into their purchasing journey, fundamentally changing the way they make purchasing decisions. (video)
By Hannah Connor 12 Mar 2014 14:23
Adam Morgan, founder of eatbigfish and the Challenger Project, popularised the phrase 'Challenger Brand'...
By Danette Breitenbach 12 Mar 2014 07:34
Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.
By Mark Porter 11 Mar 2014 14:27
The consumer landscape is changing rapidly, and marketing and communications professionals must adapt quickly to the new trends if they are to thrive in this always-evolving environment.
By Diane Charton 11 Mar 2014 08:43
A brand is built across multiple channels and multiple touch-points over time, and every one of these interactions between customer and business shapes this perception.
By Nicole Velleman 10 Mar 2014 06:45
There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across.
By Louise Marsland 7 Mar 2014 09:50
Selfies are on the rise. And we're all guilty of taking a few of our own and exposing them to the social networking world.
By Daphney Mngomeni 6 Mar 2014 11:33
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
A look at South African corporate and company websites shows many read like an annual report... and that makes them boring.
By Marion Scher 27 Feb 2014 13:52
The advent and mass proliferation of the internet is the same in terms of its significance in the modern world and in particular the resulting implications for communications.
By Lisa Basson 18 Feb 2014 09:25
The fact that each PR person starts his or her campaign with a specific goal in mind is not contested. Where representatives from the global media differ, however, is how to measure the effectiveness of such a goal in terms of the value that has been accomplished.
By Tonya Khoury 15 Feb 2014 10:47
It is of utmost importance for us marketers to know the trends and fully understand them. But should we all be following them like sheep?
By Rolf Akermann 7 Feb 2014 06:22
From #100happydays to Pharrell Williams 24hoursofhappy.com, 2014 might well be dubbed the Year of Happy. But social media aside, what will all this happiness mean for branding?
By Janet Kinghorn 6 Feb 2014 08:23
2014 is a going to be a roller-coaster of a year. There are huge opportunities for brand growth across the continent, the chance to showcase local design to global audiences...
By David Blyth 6 Feb 2014 05:33
Although the fundamentals of good branding practice endure, the landscape in which brand managers must champion their brands is increasingly volatile. Great brand managers need to hone their 'brand radars' to adapt and evolve their branding strategies accordingly.
By Nicola Kleyn 5 Feb 2014 11:08
Building powerful brands is like investing in the stock market - you need to anticipate and respond to important shifts in context, but you also can't panic with every market fluctuation. It is important to distinguish between fads and game-changers, to get the fundamentals right, and to hold a long-term view.
By Al Mackay, Issued by Yellowwood Future Architects 4 Feb 2014 12:49
If you haven't taken the time to authentically know your audience - not their age or wage or LSM, but their culture and hopes and dreams - then you're probably giving them headache pills for a calcium deficiency. (Video)
By Travis Bussiahn 4 Feb 2014 06:45
It may not have been that obvious to begin with, but now it seems inescapable fact: the discipline of brand building is establishing itself solidly and firmly.
By Dr Carla Enslin 31 Jan 2014 06:15
Hold onto your seats folks because it looks like we've got a bumpy 2014 in store for the world of experiential marketing. (video)
By Pete Hutchings 27 Jan 2014 07:26
The power of collaboration has always been bandied about but not necessarily put in practice. I believe 2014 will see the collaboration trend accelerate even more.
By Ivan Moroke 24 Jan 2014 06:24
To sum up what I believe we will see more of in the coming year, I look to the most eloquent Bob Garfield:
"Mass is headed for a mass grave. Reach will be ever more out of reach. The future, and the present, requires aggregating individual relationships at scale. Just like, whaddya call it...life."
By Gillian Rightford 22 Jan 2014 07:02
Companies spend an enormous amount of money mapping out customer touch points but why is the same approach not applied to employees?
By Jurgen Vogt 21 Jan 2014 09:07
Billions spent on creating brand awareness can be helped or harmed by the instinctive actions - good or bad - of frontline staff.
By William Smook 20 Jan 2014 14:27
The world in which brands operate is changing rapidly. Consumers are more powerful than ever before, and also more deeply and personally engaged with the messages, products and services they get from their favourite brands.
By John Cooney 20 Jan 2014 10:51
NEWSWATCH: Gauteng's use of ANC colours in billboards and posters - supposedly to publicise the administration's work, but using ANC party colours - has raised questions, reports Mail & Guardian.
By Rod Baker 17 Jan 2014 08:07
Advertising in the past was indiscriminate, and from the audience's point of view, often intrusive and annoying. That picture is changing rapidly as marketers begin to use targeting to deliver digital ads that are more relevant, engaging and interesting for the viewer.
By Marcus Stephens 14 Jan 2014 11:27
Michael Wood, co-founder and director of Aperio, a business consulting company focused on accelerating growth of FMCG brands in South Africa and sub-Saharan Africa, looks back on 2013 to identify key learnings for brands.
By Michael Wood, Issued by Aperio 17 Dec 2013 12:09
After a four-year battle with its competitor Nestle, the UK Appeals Court has refused the registration of Cadbury's trademark application for the specific colour purple that Cadbury has used for over 150 years in relation to its chocolate wrapping.
By Christophe van Zyl 11 Dec 2013 13:51
You're the proud owner of a brand-spanking new business. You're all geared up with a killer idea and a sheaf of registration papers hot off the press. So what's next?
By Linda Botha 11 Dec 2013 09:41
As of 6 December this year you will no longer see a nurturing mother feeding her happy baby a bottle of formula milk as an advertisement in any newspaper, magazine, on a website or on television.
By Lize Mills 11 Dec 2013 09:28
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