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Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...

By Mike Freedman 2 days ago

#InnovationMonth: A different take on communications
#InnovationMonth: A different take on communications

ByDesign Communications is celebrating its first year of business this month and has already won a few awards, including being named the SABRE EMEA Best New PR Consultancy in 2017...

By Jessica Tennant 12 Sep 2017

Share of pocket: brand adaption for the mass market
Share of pocket: brand adaption for the mass market

According to trendwatching.com, Africa is changing. While westernisation dominated the 90s, today the African millennial wants local products by local companies...

By Estee Cockcroft, Issued by Boomtown 8 Sep 2017

Ryan McFadyen is one the co-founders of hyh, previously HaveYouHeard
HaveYouHeard's new identity offers a more holistic approach to advertising

Co-founder of HaveYouHeard, Ryan McFadyen, chats about how the company's new identity benefits the business from a marketing perspective and also shares the creative challenges they faced during the rebranding process...

By Juanita Pienaar 1 Sep 2017

What does my future look like? Ask a branding agency
What does my future look like? Ask a branding agency

Why the relaunch of the Johannesburg Philharmonic Orchestra reminds us of the real value of branding...

By Mathew Weiss 1 Sep 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth...?

By Louise Marsland 29 Aug 2017

#WomensMonth: Pernod Ricard's Vika Shipalana on creating ‘money can't buy' experiences
#WomensMonth: Pernod Ricard's Vika Shipalana on creating ‘money can't buy' experiences

As the channel director of Prestige at Pernod Ricard South Africa, Vika Shipalana works in the luxury brand space and her expertise lies in marketing to this select class of individuals...

By Jessica Tennant 29 Aug 2017

Paula Sartini
#WomensMonth: Brand Quantum software drives consistent brand experience

In today's digital age where consumers are exposed to brands across various platforms, it can be a challenge for companies to communicate a consistent brand experience at every interaction with the target audience. Paula Sartini has found a solution: Brand Quantum...

By Ilse van den Berg 24 Aug 2017

Boris Dzhingarov
Five strategies to establish a strong brand identity for your business

The saying, “First impressions are everything,” particularly applies to your brand identity that is representing your business...

By Boris Dzhingarov, Issued by Monetary Library 22 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Boris Dzhingarov
How to handle an employee that doesn't fit the brand

When all your employees “fit” with the brand, sharing the same values and following the same code of conduct, everything runs smoothly - so what happens when someone doesn't fit the brand?...

By Boris Dzhingarov, Issued by Monetary Library 10 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

City brands as building blocks of the nation brand
City brands as building blocks of the nation brand

Cities have become an integral pillar in building strong competitive nation brands because a nation is, after all, a collection of cities - or city brands...

By Manusha Pillai 27 Jul 2017

(c) Marcin Jucha -
#Newsmaker: Reimagining an education brand in Red & Yellow

Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things. Her appointment coincides with the school's brand repositioning, which will be unveiled at the end of August...

By Jessica Tennant 19 Jul 2017

Vusa Zaya, Rémy Martin brand ambassador
Exploring Rémy Martin's Eau-de-Vie

Rémy Martin brand ambassador, Vusa Zaya gives us a taste of what it takes to be a brand ambassador in the world of Cognac and what promoting the brand entails...

By Juanita Pienaar 18 Jul 2017

#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth
#CSIMonth: Why having an authentic approach to your CSI initiatives is key to sustainable growth

It's a bad idea, as part of your CSR strategy, to pose with a big cheque to show that you are ‘doing good', says Chris Bischoff, research and sustainability specialist at Reputation Matters...

By Sindy Peters 18 Jul 2017

Boris Dzhingarov
Three small business branding success tips

Small business owners understand the value and importance of branding their company. They realise that their brand will help them stand out amongst the crowd and give them an edge in an industry where the competition is heated...

By Boris Dzhingarov, Issued by Monetary Library 11 Jul 2017

#SeaFoodShareFood: Sharing, Ocean Basket's new conversation
#SeaFoodShareFood: Sharing, Ocean Basket's new conversation

Mediterranean culture is all about sharing and conversation and these are the golden threads that follow through Ocean Basket's new branding...

By Danette Breitenbach 11 Jul 2017

Boris Dzhingarov
How to see your brand the way your customers do

When you spend years immersed in a single topic, it's easy to get lost in it, and lose sight of what outsiders know, see, and care about...

By Boris Dzhingarov, Issued by Monetary Library 4 Jul 2017

#NewCampaign: Adidas Originals teams up with young creatives to tell product stories
#NewCampaign: Adidas Originals teams up with young creatives to tell product stories

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August...

By Jessica Tennant 30 Jun 2017

#YouthMonth: Q&A with #YoungGunsB2B Callan Williams of Garajeest
#YouthMonth: Q&A with #YoungGunsB2B Callan Williams of Garajeest

This year, Wine Cellar Fine Wine Merchants and Cellarers once again identified SA's hottest young winemaking talent breaking the rules and pushing the limits at their annual ‘Young Guns' event. We chat to one of this year's “Young Guns” and rising wine star, Callan Williams of Garajeest wines.

By Ruth Cooper 29 Jun 2017

#YouthMonth: Q&A with #YoungGunsB2B Stephanie Wiid of Thistle & Weed
#YouthMonth: Q&A with #YoungGunsB2B Stephanie Wiid of Thistle & Weed

Wine Cellar: Fine Wine Merchants and Cellarers recently announced their top pick of SA's hottest young winemaking talent for the seventh edition of the Young Guns tasting event. We got in touch with one of the rising stars, Stephanie Wiid, one half of Thistle & Weed, to chat all things wine.

By Ruth Cooper 27 Jun 2017

#YouthMonth: Entrepreneur has high hopes for castor oil producing company in Africa
#YouthMonth: Entrepreneur has high hopes for castor oil producing company in Africa

Thabang Mabapa's Selokong Sa Dimelana project grows castor seed crops for the commercial production of castor seed oil as an alternative biofuel. We wanted to find out a bit more about this inspiring young entrepreneur...

By Cari Coetzee 22 Jun 2017

Arthur Sadoun, Publicis Groupe's new CEO.
Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival...

By Jessica Tennant 21 Jun 2017

#CannesLions2017: Striving for real brand purpose
#CannesLions2017: Striving for real brand purpose

A subject very close to my heart is that of purpose-driven brands. One just has to look at companies like Unilever to know that ‘purpose leads to purchase'. However, finding a real brand purpose is not easy...

By Ann Nurock 21 Jun 2017

Michal Bednarek © –
What does it mean to be 'cool' and 'relevant' in brand building?

Brands across the board, especially SA brands, are failing dismally at being relevant, particularly when it comes to the so-called millennials (pursuing this target segment does not automatically make your brand 'cool' or 'relevant')...

By Bogosi Motshegwa 14 Jun 2017

Boris Dzhingarov
Four essential branding tips every entrepreneur should follow

For professional experts, you are your own brand, and you need to dominate the search results for your name and your area of expertise if you want to succeed...

By Boris Dzhingarov, Issued by Monetary Library 14 Jun 2017

Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa
#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

BBC Worldwide recently appointed Sarah-Jane Harling in the newly created role of advertising account director for its Africa division, based at BBC's Melrose Arch office...

By Jessica Tennant 12 Jun 2017

#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand
#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand

Vega student John Mashiri received the Pencil Award, sponsored by the Pendoring Advertising Awards, for graduating with top honours in brand management last month...

By Jessica Tennant 7 Jun 2017

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