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Creating shopper chemistry for brands
Creating shopper chemistry for brands

Macy's in New York City calls itself the world's largest store. Not only is this not true, but no-one cares because in the new world of retail and shoppers, choice is not a differentiator...

By Danette Breitenbach 22 Oct 2014 09:43

Strong leadership: critical to building South Africa's competitiveness

In South Africa, the role of leadership is crucial because it forms the back bone of the fabric of our societies and is a major source of inspiration for millions of citizens to do things differently to achieve excellence...

By Miller Matola 20 Oct 2014 15:23

Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft...

By Louise Marsland 17 Oct 2014 08:12

How email impacts your brand in the workplace

Email is like any other form of communication - there are acceptable norms and also types of behaviour deemed as inappropriate...

By Donna Rachelson, Issued by Branding and Marketing YOU 16 Oct 2014 12:30

Where will out of home advertising lead us?
Where will out of home advertising lead us?

As new forms of advertising come to the fore (especially via mobile devices), many have questioned the future role that OOH advertising will play...

By Ingrid von Stein 14 Oct 2014 11:31

Why marketing should be image centric

Living in a digital age has undoubtedly enabled our communications to become more sophisticated. With over 2.5 billion camera phones in use worldwide, we now expect everyone to be able to photograph and video 24 hours a day, ready to upload for mass-communication on the web.

By Rachel Brayer 11 Oct 2014 09:26

[NewsMaker] Gerhard Reinecke
[NewsMaker] Gerhard Reinecke

The NewsMaker series this week features Gerhard Reinecke, senior strategist at Yellowwood Future Architects. Reinecke hails from advertising (account management and strategic planning) and the research industry...

By Louise Marsland 8 Oct 2014 09:54

SA's national holidays and what they mean for a common identity and active citizenship

Research shows that the best way to ensure social cohesion is to reduce the inequality between the haves and the have nots...

By Wendy Tlou 6 Oct 2014 08:32

How to be a 'Millennial' brand

Every generation has its own music, its own icons, beliefs, culture, story - so why not their own brands? Is marketing so 'young' that it is only realising that you can't sell the same 'fairy-tale' to every generation?...

By Louise Marsland 6 Oct 2014 07:52

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

By Stephen Sandmann 2 Oct 2014 08:42

[NewsMaker] Liam Olding
[NewsMaker] Liam Olding

140 BBDO is bolstering its creative leadership with new appointments including that of Liam Olding as creative director. Olding will take the lead in growing creative talent at 140 BBDO...

By Louise Marsland 1 Oct 2014 09:34

When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically...

By Louise Marsland 29 Sep 2014 13:26

Life's lessons learnt in the kitchen

I have just finished the most harrowing relationship of my life, that of me and a kitchen contractor. Some very meaningful life lessons have been reinforced during this period, which overlay beautifully with my day job...

By Greg McFarlane 23 Sep 2014 07:57

'Doing good, is good business'

Brands that do work that does 'good', will also do well in today's marketplace. This was the core message from Loeries 2014 - not only from the great talks, but it was also reflected in the work that won the top accolades...

By Louise Marsland 22 Sep 2014 13:20

Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon
Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon

On Friday, 19 September 2014, Unilever Nigeria's MD, Yaw Nsarkoh, gave the DStv Seminar of Creativity attendees some advice on how to become Afrocentric on the African continent, and why...

By Ilse van den Berg 22 Sep 2014 09:00

I LAaik it local
I LAaik it local

Pizza Hut will follow a fast paced growth and penetration strategy in South Africa and on the continent. This was according to GM of Pizza Hut Africa, Randall Blackford at the brand relaunch in South Africa this week...

By Danette Breitenbach 18 Sep 2014 14:50

Is SA's positioning of "Inspiring New Ways" right?

As a proudly SA person, I am very concerned regarding the image of SA world wide. As a marketing strategist I am even more concerned...

By Rolf Akermann 17 Sep 2014 08:30

[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

How to handle conflict in the workplace

You might be very good at what you do, but if you handle office politics unwisely, it will get people's tongues wagging, and that can do great damage to your personal brand...

By Donna Rachelson, Issued by Branding and Marketing YOU 16 Sep 2014 12:51

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal...

By Sid Peimer 15 Sep 2014 14:00

The meme that took a bite out of Apple

Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'...

By Louise Marsland 15 Sep 2014 08:40

[NewsMaker] Candice Baker
[NewsMaker] Candice Baker

Creating a taste for whisky and marketing the allure of Scottish whiskies to a South African public is something Candice Baker is passionate about...

By Louise Marsland 3 Sep 2014 11:36

Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

By Joseph Neusu 29 Aug 2014 14:45

What is your brand's social identity?

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

By Louise Marsland 29 Aug 2014 12:45

Why your brand shouldn't act like an Arctic ground squirrel

How do you maintain a presence? How does a brand stay awake and active all year round?

By Hilton Rose 28 Aug 2014 14:42

Facebook and the game of trolls

For many brands, Facebook has become about acquiring fans, maintaining high engagement rates and, of course, doing one up on competitors to secure bragging rights...

By Desiree Gullan, Issued by Gullan&Gullan 28 Aug 2014 14:05

Amplifying social media for brands
Amplifying social media for brands

Social media amplifies the conversation and feelings around any subject, be it personal or a brand. Think of the collective sadness felt the world over when Robin Williams died...

By Louise Marsland 15 Aug 2014 06:00

When everyone's selling the same thing, the difference is in the dean

Knowledge alone is insufficient to create an industry leader; be it an individual or a brand. One has to add two more ingredients to the mix before industry leadership may be achieved...

By Douglas Kruger 6 Aug 2014 06:28

Content marketing for boring brands

If you think your brand is boring, look again. Not only are there many options for connecting with your customers, but it's important not to get caught up in the idea that content marketing only consists of a grand video series...

By Kat Scholtz 1 Aug 2014 13:53

Commercial brands with strong reputations support a positive nation brand

In reflecting on the value of strong commercial brands to a country's nation brand, I stumbled upon the following definition of national competitiveness...

By Miller Matola 1 Aug 2014 10:35

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