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Emevil © –
Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 14 hours ago

#BrandManagerMonth: Re-brand just the beginning for Change News
#BrandManagerMonth: Re-brand just the beginning for Change News

Local good news portal Marketing CSI South Africa (MCSISA) recently underwent a rebranding exercise that saw the platform renamed to Change News...

By Sindy Peters 16 hours ago

Jade Kirkel
#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Here, Jade Kirkel, brand manager of Sorbet Group, and daughter of founder Ian Fuhr, shares her perspective on working for your dad, being a mother of three and staying in the job market, and why to stop trying to make everything balance all the time...

By Jessica Tennant 24 Mar 2017

Pauline du Paty
#BrandManagerMonth: Building a new brand in SA

I often wonder how I managed before Uber came waltzing into my life, solving the parking issue I so often have when in town, simplifying short distance travel and even pickups from the airport. But what about longer distances?

By Ilse van den Berg 23 Mar 2017

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand...

By Bogosi Motshegwa 22 Mar 2017

Defining reputation in Africa
Defining reputation in Africa

By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set…

By Danette Breitenbach 20 Mar 2017

The trouble with branding things African
The trouble with branding things African

I have often heard people describe products and services coming out of our continent as African, such as African attire, African cuisine, African print and so on...

By James Maposa 15 Mar 2017

Having a story to tell helps your commodity become a brand
Having a story to tell helps your commodity become a brand

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would...

By Brian Berkman 7 Mar 2017

LIVE: Jacaranda FM launches its new brand positioning with a world first for radio
LIVE: Jacaranda FM launches its new brand positioning with a world first for radio

Jacaranda FM teamed up with advertising agency Halo to create a world first for radio – a live, lip sync, audiovisual campaign. This stunt marks the station's launch of a new brand positioning that promises to deliver more music you love...

By Jessica Tennant 15 Feb 2017

Dotshock © –
Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest...

By Leslie Pascaud 9 Feb 2017

Lady Gaga rocks the Super Bowl half time show - @forbes
#TRENDING: Brand activism ruled Super Bowl 2017

We are entering a new era of brand activism as brands step up to speak out against political decisions they feel are morally wrong…

By Louise Marsland 6 Feb 2017

Beats by Dre.
Building your brand through the power of storytelling

People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society...

By Nicole Shapiro 2 Feb 2017

123RF
Building a team strong enough to carry a brand to success

We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals...

By Harry Welby-Cooke 20 Jan 2017

123RF
Are you making these five logo design blunders?

A logo can be a very useful element for projecting the personality and message of a brand or business. Some of the most recognisable business logos in our world today include McDonalds, Addidas, Mercedes-Benz...

By Charles Mburugu 20 Dec 2016

Image source:
Empathy as a starting point to innovation

Often, the orientations to innovation are determined by the skills existing in a factory at a given time. Typically, the company owns a technical know-how and uses it to improve or transform its products...

By Amandine Robin 12 Dec 2016

123RF
Social media sentiment shows why customer expectations matter

Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations...

By JP Kloppers 8 Dec 2016

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 5 Dec 2016

Image via
Is Doom doomed?

Sitting with a group of friends over a bottle of Pinotage, an inevitable discussion of the 'Prophet of Doom' emerged. The majority of the guys in this discussion were of the opinion that Doom as a brand actually benefited by scoring free publicity...

By Jimmy Tembo 5 Dec 2016

123RF
Maximising consumer engagement in a brand-push war zone

The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour...

By Claudelle Naidoo 30 Nov 2016

James Maposa
Developing a brand strategy

After crafting some form of customer strategy, you have a sound idea of how you want your company to interact with its potential customer base...

By James Maposa 29 Nov 2016

Five business branding mistakes to avoid
Five business branding mistakes to avoid

How you go about branding has the potential to either make or break your business. Here are some of the common mistakes you need to avoid at all costs...

By Charles Mburugu 29 Nov 2016

Medium Agency of the Year - AVATAR
Tough times make for big winners

The Financial Mail (FM) AdFocus Agency of the Year 2016 is PhD Media SA. The Agency, which also won the FM AdFocus Media Agency Award, boasted top scores across each category...

By Danette Breitenbach 24 Nov 2016

Invest in personal brand building for both you and the greater good
Invest in personal brand building for both you and the greater good

In a world where personal competition has greatly improved, significant investment must be committed to building your own personal brand...

By James Maposa 23 Nov 2016

Image via
'Boardroom dancing': Five lessons strategists can learn from the dance world

As a strategist and ballroom dancer, I have had the unique and fortunate experience of living a life that (quite literally) straddles two worlds. Two ostensibly different worlds...

By Mike dos Santos 22 Nov 2016

Leveraging personal brand to build your company's brand
Leveraging personal brand to build your company's brand

Building a personal brand is a lot of hard work based on competition being at its most intense...

By James Maposa 17 Nov 2016

Emotive branding for success
Emotive branding for success

As it is the case with almost all aspects of our lives, we feel more comfortable, and able to work better, with those we easily connect with or get along well with us...

By Nkgadimeng Ramela 10 Nov 2016

Branson launches Virgin's revamped insurance offering
Branson launches Virgin's revamped insurance offering

Not exactly known for his shy and retiring demeanour, Sir Richard Branson made an entrance for the launch of Virgin Money's new insurance product...

By Nicci Botha 2 Nov 2016

Are you making these product packaging blunders?
Are you making these product packaging blunders?

The packaging of your product is as important as what you are selling. Having attractive and functional packaging can enhance your brand image and even result in higher sales...

By Charles Mburugu 2 Nov 2016

Jimmy Tembo
The brand Thuli Madonsela

Thuli Madonsela was recently announced as 'one of the five extraordinary women who are responding to leadership challenges of the 21st century' by the Tällberg Foundation in Stockholm, Sweden...

By Jimmy Tembo 1 Nov 2016

Samsung and the millennial headache
Samsung and the millennial headache

The fact that it took Samsung about 40 days to start recalling their product left a void difficult to fill, the millennial market cannot afford and does not like ambiguity...

By Jimmy Tembo 25 Oct 2016

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