MegaVision invests in the future
MegaVision invests in the future

In challenging economic climates, such as we are experiencing at the moment, it is important for all businesses, small to medium ones in particular, to be more prudent and make decisions focused on growth potential. Part of MegaVision Media's growth strategy was opening up the Small Works unit which has been running successfully now for six months.

Issued by MegaVision Media 2 days ago

Bongani Chinkanda
Marketing to the next generation at the speed of culture

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg.

By Jessica Tennant 2 days ago

Jason Xenopoulos |
#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

As part of the 2017 Cannes Lions Branded Entertainment jury, Jason Xenopoulos, VML global chief vision officer and EMEA CCO (currently on the Titanium Lions jury), took the opportunity to co-author a book called The Art of Branded Entertainment, edited by jury president PJ Pereira.

By Jessica Tennant 2 days ago

CEOs need to be the faces of the brands they represent
CEOs need to be the faces of the brands they represent

Having a leader with a strong personal brand is becoming a must-have for business today - but their brand must also be aligned with the values of the organisation, or both may suffer.

Issued by UCT Graduate School of Business 3 days ago

Any brand can create disruption to fuel growth according to a new report from Kantar Millward Brown
Any brand can create disruption to fuel growth according to a new report from Kantar Millward Brown

Recent analysis of the BrandZ global database shows many brands aren't seizing opportunities to disrupt with fewer than one in 10 brands growing between 2014 and 2017

Issued by Kantar Millward Brown 20 Jun 2018

#CannesLions2018: Brand Experience & Activation Lions shortlist
#CannesLions2018: Brand Experience & Activation Lions shortlist

The Cannes Lions Brand Experience & Activation Lions shortlist has been released.

19 Jun 2018

A new look for Blu Approved
A new look for Blu Approved

Blue Label Telecoms has awarded their Blu Approved corporate identity refresh and visual language development to Berge Farrell. Blu Approved brand's purpose is to address inequality of opportunity by allowing all South Africans to transact and interact on an equal footing.

Issued by Berge Farrell 18 Jun 2018

Does your brand matter?
Does your brand matter?

More and more brands are finding it difficult to trade in this ever-changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market.

By Jedd Cokayne 18 Jun 2018