[NewsMaker] Linda Sangaret - CMO of Brand South Africa
[NewsMaker] Linda Sangaret - CMO of Brand South Africa

Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation of South Africa abroad, as well as locally, among South Africans.

By Louise Marsland

Five big ideas that build brand love from two innovators - Brand inc
Five big ideas that build brand love from two innovators

Connection instead of consumption, creative storytelling in place of hard selling and an always-on lifestyle means that 2016 is going to be the year of big ideas that deliver relevant content to the hungry masses, and in doing so, will build more brand love than ever before.

Issued by Brand inc

Heidi Myers
Let's talk ice cream - Brand attachment vs brand loyalty

When it comes to brand buzzwords, you've probably heard them all: brand engagement, brand development and brand loyalty, but have you heard of brand attachment? And, how is it any different from brand loyalty? Ultimately, in the same way that people can become attached to another person, they can also - for many reasons - become attached to a brand.

By Heidi Myers, Issued by Meltwater

New look for 10th SAFTAs
New look for 10th SAFTAs

For the 10th celebration of the South African Film and Television Awards (SAFTAs), the event has a new logo and theme - 'Imagine'.

The #JetLoveYourself campaign
Jet flies again

In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers.

By Dave Nemeth