In the past, the clear-cut laws of supply and demand essentially guided marketing activity for most brands. However, in today's complex marketplace, there is an additional layer to take into consideration and that is the role of customer and brand experience.
Nonku Mabena 2 days ago
2 days ago
"To thine own self be true" said Polonius to his son Laertes. Steve Jobs reiterated similar words, though phrased differently, he said, "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."
Nkgadimeng Ramela 3 days ago
Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world.
Candice Simon 3 days ago
Take a moment to think about the top brands that you consume - what tech you prefer to purchase, what cars you hold in high regard, even the grocery stores you choose to shop at - and ask yourself how you came to value them. The answer lies in a process known as brand activation, the different elements of which I will explore in this article.
Brands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments.