The SABC has informed the advertising industry that it will not accept "inappropriate" adverts during the period of mourning for deceased former president Nelson Mandela.
By Linda Ensor 13 Dec 2013 06:45
After a four-year battle with its competitor Nestle, the UK Appeals Court has refused the registration of Cadbury's trademark application for the specific colour purple that Cadbury has used for over 150 years in relation to its chocolate wrapping.
By Christophe van Zyl 11 Dec 2013 13:51
You're the proud owner of a brand-spanking new business. You're all geared up with a killer idea and a sheaf of registration papers hot off the press. So what's next?
By Linda Botha 11 Dec 2013 09:41
As of 6 December this year you will no longer see a nurturing mother feeding her happy baby a bottle of formula milk as an advertisement in any newspaper, magazine, on a website or on television. In fact, you will not see the names of any brand or logos of infant formula, follow-up formula or powdered milks, or feeding bottles, teats and feeding cups for infants being promoted anywhere.
By Lize Mills 11 Dec 2013 09:28
The difference between an illusion and a delusion is this: when Usain Bolt broke the 100m and 200m world record, it looked as if he was jogging. That's an illusion. If you think you can beat his time, that's a delusion.
By Sid Peimer 6 Dec 2013 07:26
The automotive sector is already one of the world's biggest spenders on digital marketing and advertising, with motor manufacturers and dealers worldwide constantly increasing the portion of their budgets they allocate to digital channels. In South Africa, we are lagging behind in terms of international trends, but are catching up steadily.
By Michael Walker 6 Dec 2013 07:00
I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
The only thing warm and fuzzy about corporate culture should be how it makes customers feel. Rather, there should be a conscious and deliberate effort from the leadership to shape and direct the company's way of life in a particular way. Leaving culture to chance is taking a chance on the future of the business.
By Sean McCoy 4 Dec 2013 12:56
#BIGLoveBIGData for Synergize and Saatchi & Saatchi South Africa
Issued by Saatchi & Saatchi 4 Dec 2013 09:45
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc. Imagine that you had two, three, five or even ten brands to nurture and market - you may start to feel like the Old Woman who Lived in the Shoe...
By Anton Ressel 3 Dec 2013 07:59
I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
By Chris Moerdyk 3 Dec 2013 07:29
South African TV operator TopTV is set to relaunch as StarSat, backed by China-based StarTimes, and has set itself a target of adding 700,000 customers a year, building on its existing base of 100,000 homes, according to local reports.
4 Nov 2013 09:18
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
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