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Experiential branding cuts through the clutter
Experiential branding cuts through the clutter

Experiential branding is still a relatively new concept for many South African businesses but is a logical extension of mass personalisation, as consumers now expect much more than a homogenised shopping experience.

27 Aug 2014 10:58

Montecasino - the evolution of a superbrand
Montecasino - the evolution of a superbrand

Montecasino, Tsogo Sun's flagship property, sits at the apex of a national portfolio boasting over 90 hotels and 14 premier gaming and entertainment destinations; and enjoys footfall of over 9.3 million guests annually.

Issued by Montecasino 27 Aug 2014 10:36

Andrea Mitchell
DigiChat with Andrea: Social media ROI

Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies, and reports that 93% of major brands use Facebook, 79% use Twitter, 58% YouTube, 46% LinkedIn and 28% Pinterest.

By Andrea Mitchell 26 Aug 2014 08:03

Rocket Creative Design & Display - The Creative Executioner - Rocket Creative
Rocket Creative Design & Display - The Creative Executioner

In order to achieve any type of success and recognition within the display industry there are a host of factors which come into play.

Issued by Rocket Creative 22 Aug 2014 11:56