123RF
Even low-income consumers have inspirations

The fact that some people are in the lower income bracket doesn't mean that we need to only sell entry-level products to him or her.

By Candice Simon 9 hours ago

Brand love: What makes it real?
Brand love: What makes it real?

"During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust." Muhtar Kent (CEO of The Coca-Cola Company).

By Sheila McGillivray 11 hours ago

© Andrey Armyagov – 123RF.com
Is your brand a cowboy or a Stepford wife?

Common sense (and lots of research) tells us that people's inner psychology is not driven by their biological gender, but rather by the family, cultural and social structures that have helped to form their unique personalities.

By Jason Ray 1 day ago

Insights2020: Three dimensions for customer-centric growth - Millward Brown
Insights2020: Three dimensions for customer-centric growth

The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!

Issued by Millward Brown 1 day ago

Clorox selects FCB and mcgarrybowen/Dentsu Aegis Network as agencies of record - FCB Africa
Clorox selects FCB and mcgarrybowen/Dentsu Aegis Network as agencies of record

The Clorox Company (NYSE: CLX) has announced the selection of FCB and mcgarrybowen/Dentsu Aegis Network as the lead creative agencies to represent Clorox's portfolio of businesses. Both agencies have demonstrated strong creative talent, digital marketing prowess, multi-discipline integration, communications planning, and seamless access to outstanding capabilities across their networks.

Issued by FCB Africa 1 day ago

34 creates a curious occasion for Musgrave Gin - 34
34 creates a curious occasion for Musgrave Gin

Musgrave Gin approached 34 and asked for out-of-the-box ideas.

Issued by 34 1 day ago

Marthinus Van Loggerenberg
Building multinational brands in Africa: a business perspective

A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia and the DRC are feverously pursued based on their lucrative economic growth. The saying goes 'Africa is tough country'. Well, this multi-faceted continent certainly reveals more nuances than ever imagined.

By Marthinus Van Loggerenberg, Issued by FCB Africa 2 days ago

Brand inc helps launch unique sporting platform that showcases African talent - Brand inc
Brand inc helps launch unique sporting platform that showcases African talent

Brand inc Creative Group helped launch an exciting new sports property that is designed to reveal African talent to a global audience, called Africa Hoop Showcase. Basketball is growing rapidly as a sport in South Africa and this event highlights local and continental players while enhancing their skill sets.

Issued by Brand inc 29 Apr 2016

#HappinessMatters: Designing a purpose-driven internal brand
#HappinessMatters: Designing a purpose-driven internal brand

In motivating his argument on how to design a successful internal brand, Kirby Gordon, VP of sales and distribution for FlySafair, referred to career analyst Dan Pink's three elements that drive employees: autonomy, mastery and purpose.

By Sindy Peters 28 Apr 2016