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The truth behind 'the human truth' when extending brand identity
The truth behind 'the human truth' when extending brand identity

"We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential." These five human truths serve as a cornerstone in Starwood Hotels & Resorts' brand-stakeholder relationship approach - most likely the reason why it is the most global high-end hotel company in the worl'...

By Marthinus Van Loggerenberg 22 May 2015 13:30

Unpacking brand activation for FMCGs
Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom.

By Joseph Neusu 22 May 2015 13:19

[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa
[Biz Takeouts Podcast] 132: Digicape launches iBeacon technology in South Africa

On Thursday, 21 May 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizWazza) was joined by Gerhard De Kock, Business Development Manager for Digicape, to talk about the iBeacon product called Beamo.

22 May 2015 09:45

Bonnie Ramaila
Political parties are big brands

The other day I had a rude awakening around brands and corporate identity. I wore a red beret, no, it did not have Economic Freedom Fighters (EFF) or African National Congress (ANC) logo on it - it was just plain.

By Bonnie Ramaila 22 May 2015 08:46

Revealed: The true colour of SA's 18 D&AD 2015 Pencils
Revealed: The true colour of SA's 18 D&AD 2015 Pencils

LONDON, UK: The 53rd D&AD Professional Awards presented 847 Pencils at the ceremony on 21 May in London. South African agencies took home 13 Wood Pencils, 4 Graphite Pencils and 1 Yellow Pencil.

22 May 2015 00:07

Empowering women, one brand at a time
Empowering women, one brand at a time

Women are everywhere. No surprise right? They do, after all, make up 50% of the world's population. Smart brands are getting in on the conversation, but several are missing the mark...

By Leslie Pascaud 21 May 2015 14:00

Giant Films welcomes first female director, Karien Cherry - Giant Films
Giant Films welcomes first female director, Karien Cherry

"When your newest director's debut starts winning awards at the One Show, you know you're onto something, or someone. And we couldn't be happier to officially welcome Karien Cherry to our roster of directors," says Emma Lundy, Executive Producer. "Karien's cinematic visual sense and her intuitive grasp on performance and narrative add an intimate touch to the GIANT house reel."

Issued by Giant Films 21 May 2015 11:22

Corporate identity: Your logo is not your brand - Ayanda Mbanga
Corporate identity: Your logo is not your brand

No logo is designed without an enormous amount of thought and creative purpose. It reduces everything about your company into one vital visual, your name. Or in some instances, merely a symbol. And, naturally, it needs to be designed in a way that will make it unique and memorable.

Issued by Ayanda Mbanga 21 May 2015 11:17

I'm not a communication strategist - I am a consumer advocate
I'm not a communication strategist - I am a consumer advocate

We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget the very essence of being an effective communication strategist is to bring in a consumer's perspective to the advertising agency.

By Mogorosi Mashilo 21 May 2015 11:05

[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA
[Biz Takeouts Lineup] 132: Digicape launches iBeacon technology in SA

On the next Biz Takeouts Marketing & Media radio show tomorrow, Thursday, 21 May 2015, from 9-10am, show host Warren Harding looks at iBeacon technology with Digicape.

20 May 2015 10:10

Andy Reid
10 business lessons for brand success

The Vespa has always been an object of great admiration. But when I first brought Vespas to South Africa, turning that admiration into sales proved to be a challenging journey. Only by completely transforming my business strategy, was I able to turn admirers to loyal riders. Here are my top ten tips for brand success:

By Andy Reid 19 May 2015 15:11

A relook into the term 'Glocal'
A relook into the term 'Glocal'

The term "Glocal" has been a buzz word in the marketing world for some time. A combination of the words "Global" and "Local", it is used to describe global brands entering new markets by using local societal norms to gain relevance and resonance with the new consumers in these communities, in order to attain brand success within that particular local context.

By Mogorosi Mashilo 18 May 2015 13:49