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The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal amongst different cultures, demographics and countries. The project to find this joke was called the LaughLab, and encompassed 40,000 jokes and 1.5 million ratings. [1]

By Sid Peimer 15 Sep 2014 14:00

The Loeries - where brands and creativity meet
The Loeries - where brands and creativity meet

Thanks to the plethora of media channels now available to consumers, the Loeries too has evolved from being the industry-specific event of its Sun City heyday, to an open market for brands to window shop for creativity and innovation when engaging customers.

By Staff Reporter 15 Sep 2014 09:04

Louise Marsland
The meme that took a bite out of Apple

Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday?

By Louise Marsland 15 Sep 2014 08:40

New website gathers all things bridal with 'Just Say Yes'
New website gathers all things bridal with 'Just Say Yes'

Media24 just launched a new online brand, 'Just Say Yes', a single source for all things bridal - from wedding planning, inspiration, wedding supplier list, to a modern archive of wedding etiquette, articles and advice.

14 Sep 2014 10:36

IAB objects to Department of Health's attempt to limit commercial speech
IAB objects to Department of Health's attempt to limit commercial speech

The Interactive Advertising Bureau South Africa (IAB) has made its submissions to the Department of Health regarding the draft Regulations and Guidelines relating to the Labelling and Advertising of Foods (r. 429).

12 Sep 2014 10:24