Promise wins Edcon's Speciality Division business
Promise wins Edcon's Speciality Division business

After an extensive pitch process, Promise has been appointed as the agency of record for Edcon's Speciality Division.

Issued by Promise Brand Specialists 21 Jun 2016

MO new brand for Markets Online
MO new brand for Markets Online

Markets Online, founded by Luke Marthinusen in 2011, has rebranded itself as MO.

21 Jun 2016

The firefighters: the nexus between personal and national reputation
The firefighters: the nexus between personal and national reputation

The deployment of South African firefighters in Canada impacted positively on the country's brand and reputation. Our firefighters, with the expertise to work with the Canadians to fight massive and unrelenting fires, highlighted an area of South African competence, excellence and competitiveness. The team was celebrated and welcomed warmly in Canada by citizens, domestic and international media. Their unceremonious departure from Edmonton equally attracted significant media attention and public comment.

By Manusha Pillai 20 Jun 2016

Employer branding: Are you doing it right?
Employer branding: Are you doing it right?

Employer branding is the way a company sets out to identify itself as an employer of choice. In competing for top talent, a company needs to not only prove itself notable in its field, but also as a place where talented employees will be valued, nurtured and rewarded. A good employer brand can significantly impact on respondents to recruitment advertising, notably improving your choice of talent. Niche skills are in high demand in competitive sectors and the ability to attract and retain the right talent to successfully drive your business is vital.

Issued by Ayanda Mbanga 20 Jun 2016

Boris Dzhingarov
Five ways to increase transparency in your business (and why you should)

Trust is hard to come by, and that may be true for businesses even more than for people. If you want a consumer to buy from you, you have to get him or her to have absolute faith that you're going to deliver on your promises: that your product will be worth what you're asking for it, and if anything goes wrong, you'll be there to help set the matter right.

By Boris Dzhingarov, Issued by Monetary Library 20 Jun 2016

Bringing brands to life through character definition
Bringing brands to life through character definition

The character of a brand guides how the brand speaks, looks and behaves and should be consistent across all communications. Brand consultancy and strategy company, Added Value has put together some tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.

20 Jun 2016

Image by 123RF
#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum was held in Africa for the first time, 15-17 June 2016 - and naturally, the focus was on doing business in Africa. These are the top 10 retail and consumer trends that investors have to take a note of, that were raised at the summit:

By Louise Marsland 20 Jun 2016