Elsa Gouws
Company values: Ditch the clich├ęs, embrace the meaningful

In an age of high competitive intensity and a tough economic climate, companies are struggling to drive brand differentiation and attract top talent. As a result, it is critical to express who you are as a company through a distinctive set of values. Indeed, strong values provide a unique window into workplace cultures, they drive internal behaviours and they guide decision-making frameworks within businesses. In essence, values that truly mean something to employees, will be profoundly felt by the customers and communities they serve.

By Elsa Gouws, Issued by Yellowwood Future Architects 2 days ago

The importance of brand internalisation
The importance of brand internalisation

Sadly, for many organisations, marketing is not evident from the inside out; the brand strategy is not internalised and employees are not adequately empowered or educated as to how important a role they actually play in the business.

By Clive Evans 2 days ago

Sunday Times Top Brands
Sunday Times Top Brands

The 18th annual Sunday Times Top Brands awards took place on Tuesday, 23 August 2016, in Sandton. Hosted by Times Media, the awards represent the outcome of 3,500 nationally representative consumer interviews and 502 interviews with business decision-makers. The research, conducted by leading market research house TNS, reflects consumer and business perspectives on brands in South Africa.

Issued by TNS Global 24 Aug 2016

Ian Fuhr
Sorbet's Ian Fuhr hits the nail on the head when it comes to brand loyalty

With over 265,000 loyalty members to date, Sorbet Group's CEO Ian Fuhr recently shared insights on the subject of developing brand loyalty at Business of Design in Johannesburg, where he explained why Sorbet's service culture is its competitive advantage in an industry that is first and foremost about the customer.

By Jessica Tennant 23 Aug 2016

CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

A recent study from Stein IAS, in partnership with the Chief Executive Group, revealed that CEOs have evolved their expectations for marketing. But they don't think their CMOs are evolving with them.

By Bandile Ndzishe 22 Aug 2016

#WomensMonth Newsmaker: Abongile Kolisi from Pernod Ricard
#WomensMonth Newsmaker: Abongile Kolisi from Pernod Ricard

Abongile Kolisi has been appointed as the brand ambassador for Chivas Regal at Pernod Ricard. Prior to her new role, she spent three years at SA Breweries in sales; two years at BrandSmith in activations for Glenfiddich, Remy Martin and Grant Whisky; and two years as Brand Ambassador for SKYY Vodka.

By Beverley Klein 22 Aug 2016