Brand activation is the physical manifestation of storytelling that combines personal interaction with visual narrative. Once the context, format and setting is determined, focus on the mechanics of bringing the brand to 'life' and encouraging the target market to engage and interact with the product or service. To make a meaningful impact, drive affinity and inspire consumers to act, one should consider the following: why would the audience pay attention to the campaign? Why should they engage? What factors should be considered?
There is an invisible institution called the Bank of Goodwill. It is centuries old, and has stood the test of time. Every corporate needs an account with this institution - some more than others. Over the Heritage Day weekend, DJ Black Coffee made a much-publicised transaction with the Bank of Goodwill, following events at the 2016 DStv iRock Festival in Polokwane on Saturday night.
Khuthalani Khumalo 3 days ago
On Wednesday 5 October, Brand South Africa, in partnership with the University of Pretoria, will host its first University Dialogue with academics from various institutions who will discuss the current South African Nation Brand.
3 days ago
Marriott Hotels' social media monitoring innovation and branded content creation is making waves around the world, connecting the brand with the next generation of travellers - Millennials. Here's how their content delights their media audience, further boosting their brand loyalty.
Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.
Deirdre Elphick-Moore 23 Sep 2016
Brand South Africa's campaign Play Your Part, along with its interactive PYP cube which encourages citizen engagement, will take place in Limpopo on Thursday 29 September.
22 Sep 2016