Brands are intrinsic to our modern lives. Almost everything you see and interact with on a daily basis is branded in some way, from the food we eat to the clothes we wear. In our modern lives brands are the way we define ourselves and the medium through which we attempt to understand the chaos of the corporate world.
By Matthew Edwards 26 Nov 2015 11:12
On the next Biz Takeouts Marketing & Media radio show on Thursday, 26 November 2015, from 9-10am, show host Warren Harding starts the show by taking a closer look at the Bookmarks 2016 Awards, the change in categories for next year's awards and what you need to know about the entries and judging.
25 Nov 2015 11:15
The act of buying a new brand is not revolutionary. It is not a huge event in people's lives. It is not the road to Damascus. It is more akin to a little nudge, give it a go type of thing. If a brand wants to be successful then it needs to understand this.
By Danette Breitenbach 25 Nov 2015 10:48
Brand architecture is the art of linking your brands. It's the equivalent of a person's surname. If you have a surname like Oppenheimer for example, it is a name that is synonymous with success and wealth. This name opens doors and on first impression, you know the type of person you are dealing with. With a name that is recognizable, it makes the introduction far easier.
By Lara Cassel 24 Nov 2015 13:55
Transparency is a concept that brands should not take lightly.
By Matthew Edwards 24 Nov 2015 10:11
The Ask Afrika Youth Brands Awards, released on 22 November 2015, indicate that the youth market still favours Nokia as the number one brand, with Shoprite second, Mr Price third and Edgars fourth in this year's survey.
24 Nov 2015 08:58
There are 34 sleeps until Christmas according to this Santa website and Bizcommunity has scoured the interwebs to bring you the most distinctive, trendiest Christmas gifts on offer this season, ones you won't want to return or regift.
By Louise Marsland 20 Nov 2015 09:51
Prof. Jenni Romaniuk, Associate Director (International) at the Ehrenberg-Bass Institute, the world's largest centre for research into marketing, will be in South Africa early next week to launch the sequel to her best-selling marketing book 'How Brands Grow'. She will be sharing a few insights from it and will be hosted by Spark Media, to offer clients and partners 'insights that ignite'.
By Danette Breitenbach 20 Nov 2015 08:00