The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one.
Megan Bowman 2 days ago
After almost a decade of researching, ranking and showcasing SA's titans of industry in prestige publication Top 500: South Africa's Best Managed Companies, B2B networking and recognition leader Top Media & Communications (Pty) Ltd decided to take the best of them from the page to the stage, with the launch of the Top 500 Awards in March 2017. Winners included Mercedes-Benz, Discovery Health Medical Scheme and Anglo American South Africa. Given that such established titans of industry tend to evidence steady and sustained growth over several years, it's no surprise that all three are back to duel for top honours once again, when the second annual awards take place on 7 March 2018.
Topco Media 17 Jan 2018
With 2018 now upon us, we look at five higher order things consumers are expecting from brands in 2018 and beyond.
IGI 17 Jan 2018
Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups. While there are certainly other things to think about, choosing which colours you want to associate your brand with is a major decision that shouldn't be taken lightly.