Vuma grows reputation management business in Africa
Vuma grows reputation management business in Africa

In line with its strategy to grow its presence in Africa, Vuma Reputation Management, headquartered in Johannesburg, South Africa, has signed memorandums of understanding (MOU) with four leading African communications agencies, boosting its footprint across the continent.

2 days ago

How to ensure authenticity in the online/social space
How to ensure authenticity in the online/social space

In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people.

Issued by IGI 2 days ago

Liqueur label cuts famous flapping ears
Liqueur label cuts famous flapping ears

If you notice something different about your Amarula that's for good reason - as Africa's elephants continue to be slaughtered en masse, the liqueur has removed the elephant from its famed logo.

By Jeff Wicks 3 days ago

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Imagine a brand that offers fantastic products and brilliant service but pays its staff below the minimum wage. Or a store that sells wonderful clothes, except they are made in sweatshops that exploit their staff. Or a YouTube video showing less-than-stellar customer service that is viewed hundreds of millions of times. Cases like these are surprisingly common, and make for great headlines - often at the expense of a brand's reputation, value and success.

By Adam Howatson 11 Aug 2017