What a difference a century makes. If we stepped back in time to a hundred years ago we'd find a primitive China; a Middle East that had yet to discover the riches of oil and most of Southeast Asia consisted of countries that were barely distinguishable from medieval societies. It was an entirely different world.
Brett Parker 2 days ago
What's in a business sign? Well, if you're trying to stand out in a competitive marketplace and onboard profitable new customers, it's far more than just a label or a tag.
Chans Weber 2 days ago
The main market, both in urban and rural communities, is predominantly influenced by communal perspectives entrenched in meaningful conversations, powerful storytelling, personal experiences and word-of-mouth interactions. These perceptions build interchangeable relationships that can shape positive brand sentiments, and influence consumers' product choices, purchasing decisions and consumption patterns at the base of the pyramid (BoP).
Transportation network company Uber had to tweak its developed-country business practices to align with the local realities in African countries such as South Africa, Kenya and Nigeria.
Jaco Maritz 21 Apr 2017
In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success.
Parusha Partab 20 Apr 2017
From today, 20 April 2017, Gumtree South Africa sports its new logo, as part of an ongoing and comprehensive redesign.
20 Apr 2017