In an age of high competitive intensity and a tough economic climate, companies are struggling to drive brand differentiation and attract top talent. As a result, it is critical to express who you are as a company through a distinctive set of values. Indeed, strong values provide a unique window into workplace cultures, they drive internal behaviours and they guide decision-making frameworks within businesses. In essence, values that truly mean something to employees, will be profoundly felt by the customers and communities they serve.
The 18th annual Sunday Times Top Brands awards took place on Tuesday, 23 August 2016, in Sandton. Hosted by Times Media, the awards represent the outcome of 3,500 nationally representative consumer interviews and 502 interviews with business decision-makers. The research, conducted by leading market research house TNS, reflects consumer and business perspectives on brands in South Africa.
TNS Global 24 Aug 2016
With over 265,000 loyalty members to date, Sorbet Group's CEO Ian Fuhr recently shared insights on the subject of developing brand loyalty at Business of Design in Johannesburg, where he explained why Sorbet's service culture is its competitive advantage in an industry that is first and foremost about the customer.
Jessica Tennant 23 Aug 2016
Bandile Ndzishe 22 Aug 2016
Abongile Kolisi has been appointed as the brand ambassador for Chivas Regal at Pernod Ricard. Prior to her new role, she spent three years at SA Breweries in sales; two years at BrandSmith in activations for Glenfiddich, Remy Martin and Grant Whisky; and two years as Brand Ambassador for SKYY Vodka.
Beverley Klein 22 Aug 2016