How to address the needs of the uncompromising customer
How to address the needs of the uncompromising customer

Intercontinental Hotels Group's (IHG) 2017 Trends Report - The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I', launched at the World Economic Forum (WEF) in Davos, Switzerland, highlights the uncompromising nature of today's customer who expects brands to deliver experiences that satisfy contradictory needs.

1 hour ago

‘Run with it!': Vega develops future thinkers and resilient creative problem solvers
‘Run with it!': Vega develops future thinkers and resilient creative problem solvers

In industry, and as industry professionals will confirm, team leaders take in fresh graduates and expect them to ‘run with it'! The more independent and pro-active they are, the better the chances to stay on, and even better, excel. The ability to ‘run with it', secures a more fluid integration into the fast pace and demanding creative brand communication industry.

By Naretha Pretorius, Issued by Vega School 2 hours ago

Brand South Africa launches campaign on CNN
Brand South Africa launches campaign on CNN

Brand South Africa is telling the world that the country is open for business through a global campaign on CNN, coinciding with the World Economic Forum taking place at Davos, Switzerland, this week.

2 days ago