In-store retail engagement - a simple yet significant medium
In-store retail engagement - a simple yet significant medium

Despite the burgeoning global trend towards digital marketing, in-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 1 day ago

Upskill with a SETA-accredited digital brand analysis workshop
Upskill with a SETA-accredited digital brand analysis workshop

DigitLab Academy will be launching a one-day SETA-accredited digital brand analysis workshop this July.

Issued by DigitLab 2 days ago

Arthur Sadoun, Publicis Groupe's new CEO.
Publicis Groupe shifts spend on award shows, other events to AI initiative

#NEWSWATCH: In an effort to cut costs and shift spend towards its new professional assistant platform, Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows, trade shows and any other paid promotional efforts for the next year, which means it will sit out of the 2018 Cannes Lions Festival.

By Jessica Tennant 2 days ago

#CannesLions2017: Striving for real brand purpose
#CannesLions2017: Striving for real brand purpose

A subject very close to my heart is that of purpose-driven brands. One just has to look at companies like Unilever to know that ‘purpose leads to purchase'. However, finding a real brand purpose is not easy...

By Ann Nurock 2 days ago

Prints by Moletsane, Nyoni and Kisua Africa.
Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains how an emotional campaign manifesto and associated collaboration with some of the continent's most cutting-edge artists make the new Russell Hobbs ‘Art of Living' campaign a long-term win for Boardmans and a first in SA's luxury appliance category.

By Leigh Andrews 3 days ago