Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand. Here, Niall Gately, currently overseeing Pernod Ricard South Africa's luxury portfolio drive, tells us how he does so...
By Leigh Andrews 28 Jul 2015 14:00
Decades ago, media monitoring mostly consisted of a simple clippings service that delivered news clippings to clients and PR firms on a regular basis...
By Michal Wronski 27 Jul 2015 06:00
You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media: savvy and switched on 24/7 so as not to miss an opportunity or counter a threat.
By Louise Marsland 24 Jul 2015 10:46
Last week, #TheFutureByDesign magazine was launched at the MTN Solution Space at the UCT Graduate School of Business in Cape Town. Hosted by the hilarious comedian and advertiser Mum-Z, the night was set for a quirky and insightful event...
By Beverley Klein 24 Jul 2015 10:22
The age of the human brand is upon us. It is no longer enough to sell reliable products of a high quality. A brand needs to be so much more than that. A brand needs to be human. These days brands have their own personalities, social profiles, and a host of other things that a few years ago would have been reserved for actual human beings. But, if you really think about it, have we made our brands less human in an attempt to make them more human?
On the next Biz Takeouts Marketing & Media radio show, Thursday, 23 July 2015, from 9-10am, show host Warren Harding chats two of the keynote speakers for the Cape Town IMC Conference, happening on 3 and 4 August at the CTICC.
22 Jul 2015 11:49