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Brand x Culture conference in Johannesburg in November
Brand x Culture conference in Johannesburg in November

Engagement Now will present the Brand x Culture Conference at the Alex Theatre in Braamfontein from 5-7 November 2014, as a forum to explore brand and culture collaboration opportunities.

1 Sep 2014 14:15

[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

On the last Biz Takeouts Marketing and Media Radio show, 24 July, host Warren Harding chatted toVera Robertson (@robertson_vera), Marketing Manager of Everlytic (@everlytic), the biggest sender of emails for the publishing industry in South Africa.

1 Sep 2014 13:08

The 2014 Sunday Times Top Brands Awards winners announced
The 2014 Sunday Times Top Brands Awards winners announced

South Africa's top brands were announced at The 2014 Sunday Times Top Brands Awards ceremony held in Sandton on Friday 29 August, with comedian Marc Lottering as the host.

1 Sep 2014 08:28

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.

By Joseph Neusu 29 Aug 2014 14:45

Louise Marsland
What is your brand's social identity?

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

By Louise Marsland 29 Aug 2014 12:45

Hilton Rose
Why your brand shouldn't act like an Arctic ground squirrel

Spare a thought for the ground squirrel. Every autumn, they gorge themselves at the Arctic all-you-can-eat buffet. Then bloated and exhausted from that hyper-activity, they collapse into a season-long sleep.

By Hilton Rose 28 Aug 2014 14:42

Desiree Gullan
Facebook and the game of trolls

For many brands, Facebook has become about acquiring fans, maintaining high engagement rates and, of course, doing one up on competitors to secure bragging rights.

By Desiree Gullan, Issued by Gullan&Gullan 28 Aug 2014 14:05

Refreshed Groupon website increases marketplace apps
Refreshed Groupon website increases marketplace apps

As part of its transition from a daily deal website to an online marketplace, Groupon has completely redesigned their South African website, as well as updated versions of its popular iPhone and Android apps.

28 Aug 2014 09:19

Experiential branding cuts through the clutter
Experiential branding cuts through the clutter

Experiential branding is still a relatively new concept for many South African businesses but is a logical extension of mass personalisation, as consumers now expect much more than a homogenised shopping experience.

27 Aug 2014 10:58

Montecasino - the evolution of a superbrand
Montecasino - the evolution of a superbrand

Montecasino, Tsogo Sun's flagship property, sits at the apex of a national portfolio boasting over 90 hotels and 14 premier gaming and entertainment destinations; and enjoys footfall of over 9.3 million guests annually.

Issued by Montecasino 27 Aug 2014 10:36

Andrea Mitchell
DigiChat with Andrea: Social media ROI

Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies, and reports that 93% of major brands use Facebook, 79% use Twitter, 58% YouTube, 46% LinkedIn and 28% Pinterest.

By Andrea Mitchell 26 Aug 2014 08:03