A recent article on the Harvard Business Review website caused a stir in our office. 'Three Long-Held Concepts Every Marketer Should Rethink' suggested that brand, loyalty and positioning are increasingly irrelevant in the consumer decision-making process, given the ease with which we can evaluate products based on the experiences and opinions of others.
By Nicole Velleman 10 Mar 2014 06:45
The Festival of Media Global Awards' highly-anticipated shortlist for 2014 is more global than ever before, with the top brands on this year's list coming from the US, the Netherlands, the United Arab Emirates, Sweden, and India.
7 Mar 2014 10:13
There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across.
By Louise Marsland 7 Mar 2014 09:50
The eighth in the trendtalk series will be held at the Plascon Auditorium in Cape Town, from 3.30-5pm on Tuesday, 18 March 2014.
7 Mar 2014 08:28
The Loerie Awards Travelling Exhibition, a highlight on the Loeries annual calendar, arrives at its first stop at CityVarsity, in Cape Town from Monday, 10 March until Friday, 14 March 2014. Entry is free and the exhibition is open from 8am to 5pm.
7 Mar 2014 08:22
Selfies are on the rise. And we're all guilty of taking a few of our own and exposing them to the social networking world.
By Daphney Mngomeni 6 Mar 2014 11:33
At Interbrand, we believe that 'brand-led design' - where brand and design are approached together- does more than create effective design - it creates brand and business value.
Issued by Interbrand Sampson De Villiers 6 Mar 2014 10:05
A new collaborative agency, we are BOB, has launched to offer clients independent specialists that collaborate rather than compete against each other to deliver better business results than the conventional lead agency model.
6 Mar 2014 09:02
Join Biz Takeouts Marketing & Media radio show host Warren Harding every Thursday from 9am-10am from the 2oceansVibe Radio. In this week's show he speaks to marketing manager of Harley Davidson Africa, Michael Carney, country manager for The Entertainer, Natasha Pendleton and Rich Simmonds about his new book, 5 Night Plan. [twitterfall]
5 Mar 2014 10:10
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
KFC has launched a new integrated marketing campaign to promote its Zinger Double Down, creating the character 'Gerrie Power' - 'the main man with a kiff plan' to mentor and teach men how to deal with any hot situation.
4 Mar 2014 08:24
Oakley has launched its 'Disruptive by Design' global brand campaign at Red Studios in Hollywood, attended by South African athletes, Bryan Habana and Greg Minnaar and launched locally at Design Indaba.
4 Mar 2014 07:43
Water and Environmental Affairs Minister Edna Molewa has urged communities, particularly those adjacent to the Kruger National Park, to be vigilant and report any suspicious activities that may be linked to rhino poaching.
4 Mar 2014 06:25
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