Markets Online, founded by Luke Marthinusen in 2011, has rebranded itself as MO.
21 Jun 2016
The deployment of South African firefighters in Canada impacted positively on the country's brand and reputation. Our firefighters, with the expertise to work with the Canadians to fight massive and unrelenting fires, highlighted an area of South African competence, excellence and competitiveness. The team was celebrated and welcomed warmly in Canada by citizens, domestic and international media. Their unceremonious departure from Edmonton equally attracted significant media attention and public comment.
Manusha Pillai 20 Jun 2016
Employer branding is the way a company sets out to identify itself as an employer of choice. In competing for top talent, a company needs to not only prove itself notable in its field, but also as a place where talented employees will be valued, nurtured and rewarded. A good employer brand can significantly impact on respondents to recruitment advertising, notably improving your choice of talent. Niche skills are in high demand in competitive sectors and the ability to attract and retain the right talent to successfully drive your business is vital.
Ayanda Mbanga 20 Jun 2016
Trust is hard to come by, and that may be true for businesses even more than for people. If you want a consumer to buy from you, you have to get him or her to have absolute faith that you're going to deliver on your promises: that your product will be worth what you're asking for it, and if anything goes wrong, you'll be there to help set the matter right.
The character of a brand guides how the brand speaks, looks and behaves and should be consistent across all communications. Brand consultancy and strategy company, Added Value has put together some tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.
20 Jun 2016
The influential Consumer Goods Forum was held in Africa for the first time, 15-17 June 2016 - and naturally, the focus was on doing business in Africa. These are the top 10 retail and consumer trends that investors have to take a note of, that were raised at the summit:
Louise Marsland 20 Jun 2016