Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.
Leigh Andrews 19 Apr 2018
Castle Lite is known for bringing international hip-hop artists to South Africa to give its consumers a one of a kind experience through its 'Unlocks' concerts that happen once every year. In its seventh year, the Unlocks concert has brought to South Africa artists such as J Cole, Travis Scott, Bryson Tiller and others with Chance the Rapper headlining this year's concert.
Juanita Pienaar 16 Apr 2018
With winter and the dreaded flu season around the corner, Discovery Health has teamed up with Uber to provide flu shots on-demand.
16 Apr 2018
Pond's South Africa is searching for the new face of its brand, who will feature in the company's marketing campaigns and win prizes to the value of a R100,000.
13 Apr 2018
Avatar announced today that it is starting a new agency, called Kanbar, solely responsible for its newly won Skyy Vodka account and 100% owned by M&N Brands.
13 Apr 2018
SingularityU co-founder, Peter Diamandis, defines a Massive Transformative Purpose (MTP) as a business' aspirational motivation that brings purpose, solves big problems, creates meaningful work, and helps drive future goals. SingularityU's driving motivation is to "Positively impact the lives of a billion people", for TED it's "Ideas worth spreading", while Google drives itself forward with the mission to "Organise the world's information", and for Tesla it's to "Accelerate the transition to sustainable transportation".
Mann Made 9 Apr 2018
There's no denying the power of potent digital storytelling skills, but marketers aren't necessarily born equipped with those skills, nor do they know how to hone them. Enter the BrandLove potent digital storytelling experiential workshop, co-presented by Chantel Botha and Jon Savage. Here's a sneak peek of what I experienced.
Leigh Andrews 5 Apr 2018
The results of the fourth annual Wine Label Design Awards and the inaugural Beer Label Design Awards were announced last month at the Cavalli Wine and Stud Farm in Somerset West.
3 Apr 2018
Dear FMCG brand managers, if your product is appealing to the township (black) market, why are you using Sandton-based agencies? Will it not serve you better to be working with agencies that are actually township-based and live the culture, with a full understanding of the market you're trying to appeal to?
Sol Beer's 'My sunshine in a bottle' campaign, created in partnership with The Odd Number and launched in November last year, has to date reached a new audience of 900,000 followers and an engagement rate of 6%, surpassing the industry standard of 1%.
Jessica Tennant 28 Mar 2018
In recent weeks South Africans have suffered yet another shock when nationally beloved consumer brand, Enterprise, was found to be the source of what the United Nations has called the "worst outbreak of listeriosis recorded globally."
Lunice Johnston 27 Mar 2018
The biggest challenge most people face when choosing a career is figuring out whether it's the right path for them, and now that you're a working professional, keeping up with technology and the industry shifts is one of the biggest challenges professionals of all ages and backgrounds face.
Vega School 26 Mar 2018