The 18th annual Sunday Times Top Brands awards took place on Tuesday, 23 August 2016, in Sandton. Hosted by Times Media, the awards represent the outcome of 3,500 nationally representative consumer interviews and 502 interviews with business decision-makers. The research, conducted by leading market research house TNS, reflects consumer and business perspectives on brands in South Africa.
TNS Global 3 days ago
With over 265,000 loyalty members to date, Sorbet Group's CEO Ian Fuhr recently shared insights on the subject of developing brand loyalty at Business of Design in Johannesburg, where he explained why Sorbet's service culture is its competitive advantage in an industry that is first and foremost about the customer.
Jessica Tennant 23 Aug 2016
Bandile Ndzishe 22 Aug 2016
Abongile Kolisi has been appointed as the brand ambassador for Chivas Regal at Pernod Ricard. Prior to her new role, she spent three years at SA Breweries in sales; two years at BrandSmith in activations for Glenfiddich, Remy Martin and Grant Whisky; and two years as Brand Ambassador for SKYY Vodka.
Beverley Klein 22 Aug 2016
A name in itself does not constitute a brand. A brand is a living component which needs its own identity, purpose, character and personality. Many businesses often start marketing their products immediately after they have developed a name and a logo. They regard the brand as the 'fluffy stuff" until they are placed in a position to unpack the brand into something more than just their products. A company's IP starts with a brand or else it becomes a meaningless entity.
Audrey Naidoo 12 Aug 2016
The Brand Film Co., specialist division of The Brand Alive Group, has launched a new promotional brand film for Ontarget Interiors that exemplifies why selling a customer on 'why' the brand exists, is so important, rather than simply telling what they do.
Brand Alive 10 Aug 2016
In this 'Year of Disruption', change is also being amplified by those brands that are disrupting the market. Interbrand has packaged this new generation of brands, these "upstarts and challengers", to the established market as "breakthrough brands".
Louise Marsland 8 Aug 2016
Interbrand has released its inaugural 'Interbrand Breakthrough Brands and Future Growth Report' to celebrate the "next generation of brands" that will shape the market. All share one major characteristic: growth. These are the brands making it happen today.
Louise Marsland 5 Aug 2016
Strawberry basil, white nectarine, jasmine blossom, hot cross bun, pistachio, and Catawba grape are not your average ice cream flavours and when 'garden mint' in a sugar cone tastes like exactly that, it must be true that The Creamery is the cream of the crop in the ice cream business.
Jessica Tennant 2 Aug 2016
The Icon Brands Survey, conducted in association with Target Group Index (TGI), has identified the 39 Icon Brands for 2016, headed up by Sunlight Laundry Bar.
2 Aug 2016