The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots.
By Danette Breitenbach 16 Apr 2014 06:46
We are all branded whether we like it or not, and if you don't take responsibility for branding and marketing yourself, others will do it for you.
By Donna Rachelson 11 Apr 2014 08:01
Report highlights emerging trends from seven major retail categories across Asia-Pacific, Europe, Latin America and North America `
Issued by Interbrand Sampson De Villiers 8 Apr 2014 13:38
Multi-Award winning ideas Agency, OwenKessel has aligned with internationally renowned Agency, Leo Burnett, a Publicis Worldwide owned entity and will now be known as OwenKessel Leo Burnett.
8 Apr 2014 08:28
In the last few years, content marketing has become a hot topic for brands wanting to fight for their share of audience in the digital realm.
By Athar Naser 8 Apr 2014 06:34
Hennessey has launched a new global positioning 'Never Stop. Never Settle', which will be rolled out in South Africa.
4 Apr 2014 08:48
Another tech company will be listing in the next few days at the New York Stock Exchange. Early indications are that the company is most likely to be valued upwards of $5 billion. The company's main product is video games, but I wonder if the term "video games" still applies.
By Tess Sulaman 1 Apr 2014 14:10
Lego Group, the world's third largest toy manufacturer who have sold over 4 billion of their popular Minifigures, recently caused controversy with their announcement of a Lego version of South Africa's own Nkandla compound.
1 Apr 2014 10:21
After all the controversy, creative agency Now Boarding follows up with actions instead of words with a new take on the City of Cape Town logo.
By Jacques Oberholzer, Issued by Now Boarding 1 Apr 2014 09:55
During a recent appearance on Maggs on Media, I stated that the most important foundation for any outdoor media effectiveness is to look at the medium in terms of 'narrow-casting'. After a barrage of emails asking for an explanation, here is how I see it.
By Tatenda Chiweshe 31 Mar 2014 14:30
When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.
By Daryn Smith 31 Mar 2014 06:45
The University of Johannesburg (UJ) has unveiled its new brand positioning, developed with advertising agency Mortimer Harvey, with a fresh approach to its representation for 2014 and beyond. The new positioning aims to promote the University's status as a leader in tertiary education and build its reputation for excellence globally.
Issued by Mortimer Harvey 26 Mar 2014 11:01
We've all experienced it - the compelling and emotive TV ad that leaves us wanting to find out more...
By Andrea Mitchell 26 Mar 2014 08:17
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