Selfies are on the rise. And we're all guilty of taking a few of our own and exposing them to the social networking world.
By Daphney Mngomeni 6 Mar 2014 11:33
A new collaborative agency, we are BOB, has launched to offer clients independent specialists that collaborate rather than compete against each other to deliver better business results than the conventional lead agency model.
6 Mar 2014 09:02
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
KFC has launched a new integrated marketing campaign to promote its Zinger Double Down, creating the character 'Gerrie Power' - 'the main man with a kiff plan' to mentor and teach men how to deal with any hot situation.
4 Mar 2014 08:24
Just recently, I had to prepare a course for writing in the electronic environment. First stop - a look at South African corporate and company websites. Conclusion - they have very little clue about the time people are prepared to spend reading their words...
By Marion Scher 27 Feb 2014 13:52
The African National Congress (ANC) in the Cape Town council says it wants a referendum on the city's proposed new logo and payoff line.
26 Feb 2014 08:08
The printing press was a milestone in the era of communication. Its capabilities and mass proliferation are what ushered in the age of 'mass communication'. Ideas could be spread, conventions challenged and knowledge shared.
By Lisa Basson 18 Feb 2014 09:25
The fact that each PR person starts his or her campaign with a specific goal in mind is not contested. Where representatives from the global media differ, however, is how to measure the effectiveness of such a goal in terms of the value that has been accomplished.
By Tonya Khoury 15 Feb 2014 10:47
The launch of KFC's latest advert, shot in Bangkok Thailand, brings to life how the same great taste brings people together and makes you feel at home. In the 40 years that the company has been making adverts in the country, filming a commercial abroad was a first for the brand.
14 Feb 2014 08:35
It is of utmost importance for us marketers to know the trends and fully understand them. But should we all be following them like sheep?
By Rolf Akermann 7 Feb 2014 06:22
The latest Mxit Brand Index has been released, revealing the top South African brands on Mxit on 31 January 2014.
6 Feb 2014 11:40
From #100happydays to Pharrell Williams 24hoursofhappy.com, 2014 might well be dubbed the Year of Happy. But social media aside, what will all this happiness mean for branding? Making consumers feel something will become the ultimate challenge. And it's not all warm and fuzzy. Your actions will speak a lot louder than words (or a new logo)!
By Janet Kinghorn 6 Feb 2014 08:23
2014 is a going to be a roller-coaster of a year. There are huge opportunities for brand growth across the continent, the chance to showcase local design to global audiences and connect with consumers on issues that really matter to them. But we're also confronting a volatile currency and increasing technological disruption. Marketers will need to work hard to capture attention and earn love for their brands.
By David Blyth 6 Feb 2014 05:33
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