The Brand Film Co., specialist division of The Brand Alive Group, has launched a new promotional brand film for Ontarget Interiors that exemplifies why selling a customer on 'why' the brand exists, is so important, rather than simply telling what they do.
Brand Alive 2 days ago
Digicape has announced the acquisition of Buro Stores, the Stellenbosch Independent Authorised Apple Reseller. The deal effective, 1 August 2016, will see the retail store rebranded to Digicape Stellenbosch and Digicape will take over the operational running of the company.
Digicape 2 days ago
As I walked through the glass doors, wet behind the ears, ready to learn everything there was about brand building and execution, I was ready to take on the world. How do these guys do it? That was the question I wanted answered.
Bongani Chinkanda 2 days ago
Wine is a talking drink. You start out slow and next thing you know, you're several glasses down and the chat has taken you far from where you started. But, as we all know, words don't always come easily at first, and with this simple truth in mind, we decided it was time to accept that "the weather" just wouldn't cut it as conversation anymore. That's how our limited-edition wine collection, "Awkward Silence", came to life.
34° 20 Jul 2016
The book of Mark 8:36 says; For what shall it profit a man, if he shall gain the whole world, and lose his own soul? Without falling into blasphemy, let's interpret this into a branding context. Noting that in the preceding articles (part 1) and (part 2), I described branding as 'positioning a service or product according to the creator's intention.'
Jimmy Tembo 14 Jul 2016
For marketers, brand experience innovation is more important than ever, because today's consumers are far more interested in what a brand does than what a brand says. They remember how brand experiences make them feel and link those feelings to the brand.
14 Jul 2016
South African breakfast TV show Expresso and the weekly Top Billing show have both dethroned SuperSport to take first and second place on the Africa Brand Index, where they have both increased their score by five points and nine points respectively. According to the index, SuperSport has dropped by two points (attributed to Response and Sentiment) and this is the first time since the launch of the ABI that the brand moved below first place. However, they continue to be an engaging brand with content that resonates with their audiences.
Ornico 11 Jul 2016
Branding is very important for every single company out there. It establishes trust and is a huge part of business growth. What is interesting is the fact that people do not actually understand what branding is and why it is so important. They tend to focus on strategies that are unconventional (you can read more about this online) and fail to understand the real foundation behind building a brand. Because of this, we should discuss some important branding tips that you need to always remember.
According to Spark Media and data backed by Caxton's urban community survey, Roots, marketers who believe that their brand has 100% loyal consumers are sadly mistaken.
7 Jul 2016
Lately, I have fallen into a tendency of writing what I call e-memoirs for my sons, where I put my thoughts on social media and hope that one day they will be able to find them. A factor which I hope they will both learn from and find motivation. Below is my latest one...
Jimmy Tembo 4 Jul 2016
As Bizcommunity's reputation as a premier global resource for industry news from the African continent increases, so our 600+ Press Office holders and company listings are reaping the benefits, often seeing more dramatically increased engagement for their corporate content than they might be be able to generate from their own networks.
Bizcommunity.com 1 Jul 2016