Feedback

Branding most read


Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Drinkers cannot discern between major beer brands
Drinkers cannot discern between major beer brands

Beer drinkers cannot tell the difference between the major brands of lager, blind tasting carried out by academics has shown.

18 Aug 2014 11:01

New brand identity to be revealed at Exclusive Books' Rosebank opening
New brand identity to be revealed at Exclusive Books' Rosebank opening

A consortium led by Global Capital, in partnership with Benjamin Trisk, Mark Barnes and Simon Sussman, has acquired Exclusive Books and the brand's new identity, designed by Switch, will be on display for the first time on 21 August 2104, when the new branch opens at Rosebank Mall.

18 Aug 2014 09:55

New Levi's campaign inspired by consumers
New Levi's campaign inspired by consumers

Inspired by the millions of stories consumers tell about the things they do in their Levi's, the company has announced its new global brand campaign, 'Live in Levi's'. (video)

11 Aug 2014 07:51

New look for SABC3
New look for SABC3

As part of its brand re-imaging, SABC3 has revealed its new on-air look, with a new signature logo as a central element complemented by the new payoff line -'Find it on 3'.

11 Aug 2014 07:43

Douglas Kruger
When everyone's selling the same thing, the difference is in the dean

"Here's the problem: The top three or four business schools in the country all work from the same sources. We use the same textbooks, the same materials, even the same ideas. And yet one always comes out on top. And I've always wondered why!"

By Douglas Kruger 6 Aug 2014 06:28

Misbehaving brand ambassadors can hurt your brand
Misbehaving brand ambassadors can hurt your brand

The sports celebrity a company sponsors becomes 'the face' of that company, which is fine - until that celebrity gets into the news for all the wrong reasons.

By Kaajal Nagindas 4 Aug 2014 05:03

Kat Scholtz
Content marketing for boring brands

The Red Bull Stratos jump was pretty exciting. A man falling from space makes for compelling viewing. Smirnoff invested in technology that enabled a few disabled participants to create a music track, using the few movements they could make.

By Kat Scholtz 1 Aug 2014 13:53

Brand monogamy is a myth. Here's why
Brand monogamy is a myth. Here's why

The idea that most people are exclusively loyal to brands needs some re-evaluation.

By Tim Allemann 1 Aug 2014 05:32

Danette Breitenbach
Ask Afrika's ICON brand winner: What it takes to stay on top

The winners of the Ask Africa ICON Brand Survey were announced recently. All Gold Tomato Sauce took top spot for the second year running. I spoke to the winner...

By Danette Breitenbach 30 Jul 2014 08:15

Donna Rachelson
Stop damaging your personal brand!

You have a personal brand, whether you think about it or not. Your personal brand is what people say about you when you're not in the room. It's how your colleagues, associates, friends and acquaintances perceive you.

By Donna Rachelson, Issued by Branding and Marketing YOU 29 Jul 2014 12:08

Rising middle class offers marketing opportunities
Rising middle class offers marketing opportunities

The middle-class or middle market in South Africa of LSM 4-7 offers the perceptive marketer a wealth of opportunity, as this class begins to grow in disposable income.

29 Jul 2014 08:34

Fifty most valuable South African brands led by MTN
Fifty most valuable South African brands led by MTN

Brand Finance has released the 2014 annual report on South Africa's 50 most valuable brands, with MTN leading the way.

24 Jul 2014 07:24

Dove's latest advertising campaign calls on SA women to participate
Dove's latest advertising campaign calls on SA women to participate

Dove South Africa is calling on all South African women to be a part of its latest Beauty Bar advertising campaign, which centres on real women's faces and their radiant results, after they have taken the Dove Beauty Bar 7 Day Test.

23 Jul 2014 09:36