Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X presented by Christian Kurz, senior vice president, global insights for Viacom International Media Networks at the VIMN Africa Thought Leadership Breakfast at The Venue Melrose Arch in Johannesburg on Wednesday, 17 May, one question remains...

By Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 23 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

The VIMN Africa Thought Leadership Breakfast on Wednesday, 17 May featured a keynote address by Christian Kurz, senior vice president, global insights for Viacom International Media Networks. Unpacking the media company's latest global study, he uncovered some game-changing new trends amongst kids, youth and adults disrupting how you market to them.

By Jessica Tennant 19 May 2017

Thebe Ikalafeng, brand and reputation expert, at 2017 African Utility Week
#AUW2017: Why utilities need to build better brands

The ever-vibrant and inspirational Thebe Ikalafeng delivered one of the keynote talks at the recently concluded 2017 African Utility Week. His key message was that the utilities sector across the continent needs to start building great brands and, in turn, deliver on the promise of those brands.

By Sindy Peters 19 May 2017

Loeries 2017 creative by DDB.
#Loeries2017: Excellence in outdoor creative execution with JCDecaux

JCDecaux is the Loeries branding partner for the year and also sponsor of the outdoor and out of home (OOH) category. I found out more from Wandile Setlhodi, head of marketing SSA at JC Decaux...

By Leigh Andrews 19 May 2017

Desiree Gullan
How brands should speak to GenZs

For teens, life is no longer punctuated by first dances, first exams or first sleepovers - it's marked by first mobile phones.

By Desiree Gullan, Issued by G&G Digital 19 May 2017

Image supplied by Salt.
Context - the key to unlocking emerging market potential

South Africa tends to fall into the same style of activations - especially when looking at emerging markets.

By Cas Dreijer 18 May 2017

#Indaba2017: Indaba rebranded to Africa's Travel Indaba
#Indaba2017: Indaba rebranded to Africa's Travel Indaba

The annual Travel Indaba has rebranded to Africa's Travel Indaba, reflecting its evolution from a locally-orientated event to one that is representative of the African continent. The Indaba has been taking place for more than 35 years, 25 of which have been in Durban, a venue that has been confirmed for the next five years.

By Danette Breitenbach 18 May 2017

Coca-Cola, favourite Kasi brand
Coca-Cola, top South African township brand for second year

On Tuesday, 16 May 2017, market research company, Ask Afrika, revealed the top brands in South Africa's townships, with 36 Ask Afrika Kasi Star Brands and 59 potential Kasi Star Brands emerging from the study.

17 May 2017

Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs
Sunday Times Generation Next youth survey reveals the 'coolest' brands, celebs

The results of the thirteenth Sunday Times Generation Next youth survey were announced at the Awards held at Sandton Convention Centre on Thursday, 11 May. Nike was once again awarded as the 'Overall Coolest Brand', after claiming top spot in three of the 75 categories surveyed: 'Coolest Clothing Brand', 'Coolest Brand Slogan', and 'Coolest Footwear Brand'.

12 May 2017

Showcase your brand at SA'S biggest food and music festival - DStv Delicious International Food & Music Festival
Showcase your brand at SA'S biggest food and music festival - DStv Delicious International Food & Music Festival

The fifth annual DStv Delicious International Food & Music Festival will once again be held at the prestigious Kyalami Grand Prix Circuit on Saturday and Sunday, 7-8 October 2017. This tastebud-tantalising food and music festival is by far the biggest and most popular food and music festival in South Africa, with an estimated 40,000 people expected to attend over the festival weekend.

Issued by DStv Delicious International Food & Music Festival 10 May 2017

Finally get ROI from customer engagement by designing unforgettable brand experiences
Finally get ROI from customer engagement by designing unforgettable brand experiences

Customer experience is more than just serving your customers, knowing where they buy their products from or what kind of brands they prefer. To be able to deliver an optimised and personalised experience that will drive loyalty and engagement, you need to have a complete understanding of your customer.

Issued by BrandLove 4 May 2017

Neil Jankelowitz, joint managing director of MSC Sports.
Does sponsorship really strengthen either brand?

Lots of space has been given to the topic of sponsorships lately, with brands throwing their name, weight and money behind all and sundry - sporting events in particular. But do they actually benefit the sponsor and the sponsored party alike?

By Leigh Andrews 2 May 2017