To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March...
By Leigh Andrews 26 Mar 2015 14:00
Kasi Star Brands measure township-specific brand usage across 163 categories to identify the top 24 brands that are used most loyally by South Africa's township consumers. Koo Baked Beans came first, followed by All Gold Tomato Sauce in second place and Coca-Cola in third place.
26 Mar 2015 09:10
Internal communication is a fundamental part of any organisation's operations, for without optimising this it will not operate efficiently. Having been afforded the opportunity to work at a government institution during my experiential training, I can confidently state that 80% of the projects we embarked on dealt with internal communication.
By Thabiso Dlamini 20 Mar 2015 15:02
The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy. Look to the international market, however, and you'll find many examples of companies that have gained a real competitive edge from omni-channel approaches, including the likes of John Lewis, Tesco, Marriott International and Starbucks.
By Lynette Hundermark 16 Mar 2015 15:04
The surge in user-generated content through social media, podcasts, videos and blogs means that advertisers actually have "too much information" at their fingertips, which can become useless.
By Yaron Assabi 16 Mar 2015 14:23
NEWSWATCH: Mail & Guardian reports Brand SA wants Comms Minister Faith Muthambi to pay the agency cash it says it is owed, and that SABC head of news has been accused of - and charged with - assault.
6 Mar 2015 06:47
While globally there have been many questions around the emergence of entry-level banks, there can be little doubt that the proliferation of such institutions in the past few years has vastly changed South Africa's financial landscape.
By John Harvey 6 Mar 2015 05:30
Years ago, when my day job included carrying a machine gun and jumping out of helicopters, I remember sitting with some mates in the base barrack room, listening to Forces' Favourites on the radio.
By Brendan Seery 2 Mar 2015 15:44