Transportation network company Uber had to tweak its developed-country business practices to align with the local realities in African countries such as South Africa, Kenya and Nigeria.
Jaco Maritz 3 days ago
In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success.
Parusha Partab 20 Apr 2017
From today, 20 April 2017, Gumtree South Africa sports its new logo, as part of an ongoing and comprehensive redesign.
20 Apr 2017
Primedia Unlimited Malls (PUM) will undergo a year-long rebranding project in response to changing markets, ensuring it still delivers on value through its ability to optimise how brands engage with shoppers.
13 Apr 2017
Another week, another car ad, but the new #CretaLightTheWay campaign by Joe Public for Hyundai is really gaining traction for putting female influencers behind the wheel.
Leigh Andrews 11 Apr 2017
Innovation Agency, WWC is quickly becoming recognised as an agency that understands a continent with very unique business challenges. Through its partnerships with global brands, they have provided digital services in Ghana, Cameroon, Uganda, Zambia, Rwanda, Egypt, Zimbabwe and Namibia.
11 Apr 2017
One of the many benefits of working for an advertising agency is that I get to experience working with numerous and diverse businesses. During my interactions one thing is very clear - to create consistency in the mind of the consumer, one needs a single, definable brand expression. This works because in a highly fragmented world the consumer is looking for simplicity and navigable signs to know which brands to transact with and which to avoid. From a business perspective, we focus on this because it drives efficiencies and a competitive advantage. Before we became ‘digital', corporates like Procter & Gamble could muscle out smaller brands by dominating the airwaves with larger budgets that created a ‘bigger' brand feel. While this might be true, the execution of this single-minded brand expression is where we need a rethink.
Mike Jones 10 Apr 2017
The second series of Absaville, Absa's bespoke storytelling campaign, hits the airwaves of nine SABC African language stations on Thursday, 6 April, bringing Absa's shared Shared Growth to life on radio.
Creatrix 6 Apr 2017
Brands in every industry are investing more heavily in social media marketing in 2017. Unfortunately, most businesses aren't tracking their ROI. According to a survey of 1,000 companies, 41% of brands have no idea what impact social media has on their brand's finances.
Ryan Kh 3 Apr 2017
Although Andy Warhol proclaimed in 1968 that, in the future, everyone would be world-famous for fifteen minutes, it is unlikely that he could possibly have imagined today's social media crazed world and the multiple platforms that exist to enable anyone, anywhere, to become a celebrity. In today's world, being famous for being famous can be a full-time occupation and being Youtuber would appear to be an acceptable career choice for many millennials.
Kelly Thompson 31 Mar 2017
The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.
Izzy Pugh 29 Mar 2017
Local good news portal Marketing CSI South Africa (MCSISA) recently underwent a rebranding exercise that saw the platform renamed to Change News. Previously only focusing on CSI initiatives in SA, the portal now covers other inspirational stories involving change created for the better.
Sindy Peters 29 Mar 2017
AdForum's selection panel, including its creative teams in the US and France, has featured Nederburg's global TVC as one of its top five alcohol advertisements globally.
29 Mar 2017