Soon after the Loeries' 40-year logo and branding refresh was announced I caught up with Nathan Reddy of specialist brand agency Grid Worldwide. He explains the importance of the 'reduce to amplify' movement and how this mindset guided the Loeries' brand refresh.
Leigh Andrews 2 days ago
A popular track at this year's IMC (Integrated Marketing Communication) Conference on Thursday, 8 February was that of creative and big idea creation, and a talk that really struck a cord, so to speak, was BBDO South Africa's CEO Boniswa Pezisa's on the power of breakthrough creativity and the role it plays in triggering emotions to communicate effectively.
Jessica Tennant 3 days ago
The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing and not rely only on data and the next 'big thing'.
Louise Marsland 8 Feb 2018
Maybe a lot of marketers like to intentionally confuse boards of directors and clients when it comes to "brands" and "branding". I cannot believe they are all that naive.
Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular.
Jessica Tennant 7 Feb 2018
In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve.
Paula Sartini 6 Feb 2018
As cliché as it sounds, brands need to adapt to consumers' current state of mind and way of things or suffer the consequences of being called out or being irrelevant. (H&M, case in point.)
Mfundo Ntsibande 6 Feb 2018
In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!.
Jessica Tennant 2 Feb 2018
NEWSWATCH: Swedish clothing retailer H&M has recalled a line of children's socks after complaints from shoppers that a pattern on them appeared to resemble the word Allah written in Arabic.
30 Jan 2018
Perhaps as a reaction to the disillusionment of adulthood, the infamously aspirational millennial generation, which came of age right as the Great Recession of 2008/9 took hold, is looking back to the comforts of childhood brands and media as a balm for their collective pre-mid-life-crisis.
Bronwyn Williams 29 Jan 2018
Recent negative comments by US President Donald Trump about Africa and developing nations have been criticised globally. Top Namibian tourism brand, The Gondwana Collection, decided to capitalise on this and released a video which trolled Trump, while promoting the beauty of Namibia and its tourism properties, reaching 670 million people.
26 Jan 2018
New agency brings together 750 people in 18 countries
Superunion 24 Jan 2018
Facebook Inc recently put brands and publishers in a tailspin by announcing that it is updating its news feed algorithm. What this latest update means is that its users will see less and less of brand posts and stories from media outlets on their feeds.
Joseph Neusu 23 Jan 2018