CNA and Edgars stores to sport new look
CNA and Edgars stores to sport new look

A rebrand is on the cards for CNA and Edgars stores as part of Edcon's turnaround strategy to win back shoppers, reported Business Day on Friday.

By Lauren Hartzenberg 1 day ago

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 19 Apr 2018

One of the Castle Lite Unlocks concerts. Image supplied.
Castle Lite's 'Unlocks' concert brings the brand's purpose to life

Castle Lite is known for bringing international hip-hop artists to South Africa to give its consumers a one of a kind experience through its 'Unlocks' concerts that happen once every year. In its seventh year, the Unlocks concert has brought to South Africa artists such as J Cole, Travis Scott, Bryson Tiller and others with Chance the Rapper headlining this year's concert.

By Juanita Pienaar 16 Apr 2018

Flu shots on the go with Discovery Health and Uber
Flu shots on the go with Discovery Health and Uber

With winter and the dreaded flu season around the corner, Discovery Health has teamed up with Uber to provide flu shots on-demand.

16 Apr 2018

Search is on for new Face of Pond's
Search is on for new Face of Pond's

Pond's South Africa is searching for the new face of its brand, who will feature in the company's marketing campaigns and win prizes to the value of a R100,000.

13 Apr 2018

Zibusiso Mkhwanazi |
Avatar starts new agency exclusively for client

Avatar announced today that it is starting a new agency, called Kanbar, solely responsible for its newly won Skyy Vodka account and 100% owned by M&N Brands.

13 Apr 2018

Mann Made embraces exponential change
Mann Made embraces exponential change

SingularityU co-founder, Peter Diamandis, defines a Massive Transformative Purpose (MTP) as a business' aspirational motivation that brings purpose, solves big problems, creates meaningful work, and helps drive future goals. SingularityU's driving motivation is to "Positively impact the lives of a billion people", for TED it's "Ideas worth spreading", while Google drives itself forward with the mission to "Organise the world's information", and for Tesla it's to "Accelerate the transition to sustainable transportation".

Issued by Mann Made 9 Apr 2018

Waffleboo © –
"Let me tell you a story..." Why marketing fails without digital storytelling

There's no denying the power of potent digital storytelling skills, but marketers aren't necessarily born equipped with those skills, nor do they know how to hone them. Enter the BrandLove potent digital storytelling experiential workshop, co-presented by Chantel Botha and Jon Savage. Here's a sneak peek of what I experienced.

By Leigh Andrews 5 Apr 2018

2018 Wine and Beer Label Design Awards winners
2018 Wine and Beer Label Design Awards winners

The results of the fourth annual Wine Label Design Awards and the inaugural Beer Label Design Awards were announced last month at the Cavalli Wine and Stud Farm in Somerset West.

3 Apr 2018

An open letter to FMCG brand managers
An open letter to FMCG brand managers

Dear FMCG brand managers, if your product is appealing to the township (black) market, why are you using Sandton-based agencies? Will it not serve you better to be working with agencies that are actually township-based and live the culture, with a full understanding of the market you're trying to appeal to?

By Lebogang Mokubela, Issued by Lemok Group 3 Apr 2018

#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first
#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first

Sol Beer's 'My sunshine in a bottle' campaign, created in partnership with The Odd Number and launched in November last year, has to date reached a new audience of 900,000 followers and an engagement rate of 6%, surpassing the industry standard of 1%.

By Jessica Tennant 28 Mar 2018

Tiger Brands' failed attempt to manage the listeriosis crisis is costing them severely
Tiger Brands' failed attempt to manage the listeriosis crisis is costing them severely

In recent weeks South Africans have suffered yet another shock when nationally beloved consumer brand, Enterprise, was found to be the source of what the United Nations has called the "worst outbreak of listeriosis recorded globally."

By Lunice Johnston 27 Mar 2018

Short courses that will pave the way for success in the modern job market
Short courses that will pave the way for success in the modern job market

The biggest challenge most people face when choosing a career is figuring out whether it's the right path for them, and now that you're a working professional, keeping up with technology and the industry shifts is one of the biggest challenges professionals of all ages and backgrounds face.

Issued by Vega School 26 Mar 2018