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Top Gear - Lessons from the Stig - Havas Worldwide
Top Gear - Lessons from the Stig

So unless you have been living in the boot of a reasonably priced car, you will pretty much know that the writing is on the test track tyre-wall for the once mighty BBC motoring institution, Top Gear.

By Andrew Ross, Issued by Havas Worldwide 30 Mar 2015 11:44

Does employer branding fall under HR, marketing, or both?
Does employer branding fall under HR, marketing, or both?

To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March...

By Leigh Andrews 26 Mar 2015 14:00

South Africa's no. 1 township brand revealed
South Africa's no. 1 township brand revealed

Kasi Star Brands measure township-specific brand usage across 163 categories to identify the top 24 brands that are used most loyally by South Africa's township consumers. Koo Baked Beans came first, followed by All Gold Tomato Sauce in second place and Coca-Cola in third place.

26 Mar 2015 09:10

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa."

By Al Mackay 25 Mar 2015 10:59

Thabiso Dlamini
Why 2015 should be the year of internal communication

Internal communication is a fundamental part of any organisation's operations, for without optimising this it will not operate efficiently. Having been afforded the opportunity to work at a government institution during my experiential training, I can confidently state that 80% of the projects we embarked on dealt with internal communication.

By Thabiso Dlamini 20 Mar 2015 15:02

Chris Moerdyk
A case history of branding from scratch

When the printing and manufacturing Paarl Media Group decided to list on the JSE, it started on a journey into what could well have been into the dark unknown of choosing a new name...

By Chris Moerdyk 17 Mar 2015 07:45

Evolving from multi-channel to true omni-channel experiences
Evolving from multi-channel to true omni-channel experiences

The term omni-channel is on everyone's lips today - across all sectors - yet no brand in South Africa has managed to execute on a true omni-channel strategy. Look to the international market, however, and you'll find many examples of companies that have gained a real competitive edge from omni-channel approaches, including the likes of John Lewis, Tesco, Marriott International and Starbucks.

By Lynette Hundermark 16 Mar 2015 15:04

Effective targeting through programmatic ad buying
Effective targeting through programmatic ad buying

The surge in user-generated content through social media, podcasts, videos and blogs means that advertisers actually have "too much information" at their fingertips, which can become useless.

By Yaron Assabi 16 Mar 2015 14:23

So you think you know brands?
So you think you know brands?

Try this little exercise. Without peeking at a phone or laptop in your vicinity, draw an outline of the Apple logo...

By John Laurence 12 Mar 2015 08:00

Brand SA: 'Pay back the money'
Brand SA: 'Pay back the money'

NEWSWATCH: Mail & Guardian reports Brand SA wants Comms Minister Faith Muthambi to pay the agency cash it says it is owed, and that SABC head of news has been accused of - and charged with - assault.

6 Mar 2015 06:47

Cocktail dresses, beer and brand perception
Cocktail dresses, beer and brand perception

You've probably seen the popular meme on the internet of a picture of a cocktail dress with the question of the colour of the dress...

By John Laurence 6 Mar 2015 06:00

John Harvey
Banking on branding as important as ever

While globally there have been many questions around the emergence of entry-level banks, there can be little doubt that the proliferation of such institutions in the past few years has vastly changed South Africa's financial landscape.

By John Harvey 6 Mar 2015 05:30

[Orchids & Onions] VW's honesty shows the cliché game is all but up!
[Orchids & Onions] VW's honesty shows the cliché game is all but up!

Years ago, when my day job included carrying a machine gun and jumping out of helicopters, I remember sitting with some mates in the base barrack room, listening to Forces' Favourites on the radio.

By Brendan Seery 2 Mar 2015 15:44