Brand manager of Sorbet Group and daughter of founder Ian Fuhr, Jade Kirkel believes that the key to managing a brand is to realise that “every person in the company is essentially a brand manager and has a fundamentally important role and responsibility in embodying the brand at all times”. Her role is to give Sorbet employees the tools, know-how and drive, as well as create an environment in which they can do this well.
Jessica Tennant 3 days ago
The MediaShop's Johannesburg office moved premises Wednesday, 22 March after 20 years at its previous location in Morningside. The new address is Building B, The Main Straight Office Park, corner of Main and Portman Roads in Bryanston.
22 Mar 2017
I have often heard people describe products and services coming out of our continent as African, such as African attire, African cuisine, African print and so on. For those who have been lucky enough to have travelled our beloved continent you would understand the problems that come with blanket branding or making the secondary branding your primary branding.
James Maposa 15 Mar 2017
With the idea of decoloniality so inextricably tied to the Fallist student protest movements of the last two years, the risk of viewing the concept as something solely restricted to the realm of tertiary education becomes very real. For Fort CEO Shukri Toefy, the launch of the #CreateMovement platform is intended to incite greater soul-searching within the African creative economy.
Tim Leibbrandt 14 Mar 2017
Mann Made Media is proud to announce its BBBEE ownership deal that will have a positive impact on the future of the South African economy and a significant influence on young black women.
Mann Made Media 10 Mar 2017
Despite an optimistic outlook for small and medium enterprises this year, experts have warned that entrepreneurs cannot afford simple mistakes if they are to get ahead in tough local conditions.
8 Mar 2017
Joe Public has completed a new brand repositioning for Nedbank titled “See money differently”. It launched at Design Indaba last week, aired during Carte Blanche and was released onto social media platforms just 24 hours ago. Joe Public ECD Roanna Williams comments on how the general SA public is responding.
Leigh Andrews 7 Mar 2017
The latest Nielsen Global Premiumisation Survey indicates that 92% of South Africans are willing to pay an above-average price for products that deliver higher quality, offer superior functioning (91%) or stand behind environmentally responsible (86%) or socially responsible (77%) principles; this despite economic limitations where only 50% of the population believe that they are financially better off than five years ago.
7 Mar 2017
Beam Suntory, the world's third largest premium spirits company, has signed on as one of several launch partners to the Shazam massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users.
6 Mar 2017
Ann Nurock, who normally does the interviewing for us as roving reporter at local and international creative award shows like Cannes Lions, One Show and the Loeries, is also Africa partner for Relationship Audits and Management or RAM's Radar. Here, Nurock shares more about her day job and how Radar clarifies agencies' understanding of their relationships with clients.
Leigh Andrews 27 Feb 2017
Primi has introduced an interactive mobile device game making use of an innovative one-click engagement platform. Collaborating with Smirnoff, the restaurant franchise says it is the first game of its kind in South Africa where patrons can win instant prizes or the grand prize of a R30,000 Smirnoff experience for the winner and friends.
27 Feb 2017