Building up your personal brand is the most difficult and yet the most rewarding process for an entrepreneur. Right from conceptualising, to putting into action, every little step can be a giant leap for the brand value. Here is how you can build your own brand successfully.
Stephen Marshal 2 days ago
DNA Brand Architects, a marketing and brand communications agency that's known for making wow stuff happen for brands, walked away with three honours at the 2017 instalment of the SA Small Business Awards by the National Small Business Chamber (NSBC).
DNA Brand Architects 16 Nov 2017
The Adams & Adams 'Crammer' session, recently held in Cape Town and Sandton, was aptly named as they crammed as much content as possible into the morning session in intense, 20-minute increments on the balancing act of copyright and freedom of speech as well as who really owns that IP.
Leigh Andrews 10 Nov 2017
What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret.
Leigh Andrews 6 Nov 2017
A selection of 50 artists and personalities from across the African continent, most notably Ghana, Nigeria, Kenya, Ivory Coast, Namibia and South Africa, have been identified as the next generation of influencers.
3 Nov 2017
In the annual Cannes Lions Global Creativity Report, Native VML has been named the global 'Entertainment Agency of the Year' for 2017.
Jessica Tennant 2 Nov 2017
In answer to the question, Lauren Woolf, founder of Mrs Woolf, told delegates of Business of Design Johannesburg 2017 the key findings from her Masters thesis, the problem and the implications.
Jessica Tennant 1 Nov 2017
During her time at Ogilvy & Mather, Lauren Woolf, now founder of strategic creative marketing consultancy Mrs Woolf, recognised a paradox in the advertising world that led her to write a thesis on the subject as part of her MBA at the Berlin School of Creative Leadership.
Jessica Tennant 27 Oct 2017
An effective content strategy begins and ends with excellent copy. Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience. Here are 10 tips on how to escalate your copywriting from good to great:
Lauren Crooks 24 Oct 2017
Kingdom is the new agency on the block, with a heart for positive messaging and making a difference. As such, the insight, strategy and creative agency, founded by friends Donna Mathews and Herman Wallis, applies a triple-win philosophy, whereby the message must be good for the brand (profit), the audience (people) and everyone (planet). This ethos is built into their unique model and efficient way of doing business, without offices and adopting a results-only work environment (ROWE) strategy, saving costs and believing that flexibility and productivity go hand in hand.
Jessica Tennant 23 Oct 2017