Branding most read

Your industry


South African agencies win 18 Pencils in D&AD Awards
South African agencies win 18 Pencils in D&AD Awards

Judging has wrapped up for the D&AD Awards in London, with South African agencies winning 18 Pencils. The Awards celebrate the best in design, advertising and commercial creativity. Judging took place between 21-23 April, held at The Old Truman Brewery in London.

24 Apr 2015 11:12

[TrendTalk] How to be a sustainable brand
[TrendTalk] How to be a sustainable brand

Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that.

By Louise Marsland 17 Apr 2015 14:39

Congratulations are in order for SA's One Show finalists
Congratulations are in order for SA's One Show finalists

The full One Show finalist short list has been released, with a number of top South African agencies making the grade...

17 Apr 2015 09:05

JT Foxx on how branding leads to success
JT Foxx on how branding leads to success

He's clued up on mobile marketing, has a growing media presence and is the world's number one wealth coach - and only in his thirties. Here's a glimpse into JT Foxx's success...

By Leigh Andrews 13 Apr 2015 14:00

[TrendTalk] Branding for good
[TrendTalk] Branding for good

There is no doubt the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems. Some phenomenal work was launched recently that demonstrates this.

By Louise Marsland 13 Apr 2015 09:46

The rise of brand activation solutions
The rise of brand activation solutions

Experience has more impact than exposure

By Lauren Durant 10 Apr 2015 10:10

Veruschka Khan
Advertising is not a numbers game, it's a people's game

An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. Of course they should, but their traffic shouldn't be presented as a figure. Advertising in 2015 is not a numbers game.

By Veruschka Khan 9 Apr 2015 13:35

Brands need to make a difference
Brands need to make a difference

A defined 'purpose' should be a brand's ultimate goal, brought about through communications and through the organisation's internal culture, product development and CSR initiatives. Ideally, all brands should be borne from what consumers need, which is not a new concept, as demonstrated by Nike and Google.

By Deborah Usher 7 Apr 2015 14:24

Top Gear - Lessons from the Stig - Havas Worldwide
Top Gear - Lessons from the Stig

So unless you have been living in the boot of a reasonably priced car, you will pretty much know that the writing is on the test track tyre-wall for the once mighty BBC motoring institution, Top Gear.

By Andrew Ross, Issued by Havas Worldwide 30 Mar 2015 11:44

Three 2015 cultural themes and their effect on brands
Three 2015 cultural themes and their effect on brands

From its research, strategic marketing consultancy, Added Value, is describing 2015 as 'The Year of Enrichment' and details how three of the six cultural themes have led to this description and how they influence brands.

29 Mar 2015 11:44

Does employer branding fall under HR, marketing, or both?
Does employer branding fall under HR, marketing, or both?

To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March...

By Leigh Andrews 26 Mar 2015 14:00

Castle Lite sends out cold blast refreshment
Castle Lite sends out cold blast refreshment

Castle Lite has a new campaign to re-introduce its limited edition, resealable Platinum Pack, already hitting the shelves in South Africa.

26 Mar 2015 11:19

South Africa's no. 1 township brand revealed
South Africa's no. 1 township brand revealed

Kasi Star Brands measure township-specific brand usage across 163 categories to identify the top 24 brands that are used most loyally by South Africa's township consumers. Koo Baked Beans came first, followed by All Gold Tomato Sauce in second place and Coca-Cola in third place.

26 Mar 2015 09:10