Ford has been roundly criticised for their response to the Kuga crisis in both social media and the press. Social media has not changed the formula for communicating in a crisis - it has simply made it more important that companies be prepared, act quickly, and say the right things. There are lessons to be learnt from the current Ford Kuga crisis.
As part of Primedia Outdoor's investment in research expertise and innovative market intelligence, it set tracked and measured taxi movement over a three-month campaign period between February and April 2016 in three different regions.
1 day ago
We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals.
Harry Welby-Cooke 1 day ago
Intercontinental Hotels Group's (IHG) 2017 Trends Report - The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I', launched at the World Economic Forum (WEF) in Davos, Switzerland, highlights the uncompromising nature of today's customer who expects brands to deliver experiences that satisfy contradictory needs.
2 days ago
In industry, and as industry professionals will confirm, team leaders take in fresh graduates and expect them to ‘run with it'! The more independent and pro-active they are, the better the chances to stay on, and even better, excel. The ability to ‘run with it', secures a more fluid integration into the fast pace and demanding creative brand communication industry.
Brand South Africa is telling the world that the country is open for business through a global campaign on CNN, coinciding with the World Economic Forum taking place at Davos, Switzerland, this week.
17 Jan 2017
Marketing automation is one of the big revolutions in the world of marketing. The problem is that nobody considers the potential downsides of it. The fact is that marketing automation has the potential to limit a brand's visibility. Not a lot of people consider this.
Ryan Kh 6 Jan 2017
Leading international brand strategy, design and expression group The Brand Alive Group has been appointed to conduct a comprehensive, ground-up rebrand of major global energy trading firm DufEnergy.
Brand Alive 5 Jan 2017
Let's face it, we have all judged the proverbial book by its cover. When choosing between products and services, we tend to perceive those with well-designed packaging and branding as more superior than others - even though it is not necessarily the case.
Sérgio G. de Sousa 5 Jan 2017
This week, we find out what's really going on behind the selfie with Rudy Hassiem, relatively new MD for Brandnew Creative, the Cape Town-based, strategic below-the-line agency specialising in the sport, fashion, lifestyle, tech and finance sectors.
Leigh Andrews 4 Jan 2017
Gwen Stefani, singer and international fashion icon will be joining Revlon as their newest global brand ambassador.
3 Jan 2017