Talking with and not talking to your audience
Talking with and not talking to your audience

Have you ever been in a conversation with someone who doesn't listen to you? Someone who simply waits for you to finish speaking so that they can spout forth their next talking point or self-centred assertion? It's never a productive way to communicate and often leaves you feeling as if you've wasted your time. And it almost never leaves you feeling that you like the person you interacted with.

Issued by IGI 3 days ago

(c) Marcin Jucha -
#Newsmaker: Reimagining an education brand in Red & Yellow

Heléne Lindsay recently joined the “disparate, quirky bunch” at Red & Yellow, where she's taking on the customer side of things.

By Jessica Tennant 3 days ago

Vusa Zaya, Rémy Martin brand ambassador
Exploring Rémy Martin's Eau-de-Vie

Nearing the end of a long week, I was delighted to accept an invitation to an exclusive Rémy Martin tasting at the new luxury Silo Hotel at the Waterfront on 6 July 2017. A fitting, intimate get-together to ease into the weekend. I decided to take my husband along since he has the better palate between the two of us. Brand ambassador Vusa Zaya was our host for the evening and we were pleased with the warm welcome when we arrived at the Silo Hotel's library, a quiet and elegant section of the hotel where the tasting was being held.

By Juanita Pienaar 18 Jul 2017

Look up! Because Kulula is at it again with Flying 102
Look up! Because Kulula is at it again with Flying 102

South Africa's fun-loving airline is at it again, encouraging all "original" plane spotters and Kkulula fans to look up and spot their sexy new aircraft paint design - Flying 102 - bringing ultimate swag to SA's skies.

13 Jul 2017

Boris Dzhingarov
Three small business branding success tips

At this point, small business owners understand the value and importance of branding their company. They realise that their brand will help them stand out amongst the crowd and give them an edge in an industry where the competition is heated.

By Boris Dzhingarov, Issued by Monetary Library 11 Jul 2017

#SeaFoodShareFood: Sharing, Ocean Basket's new conversation
#SeaFoodShareFood: Sharing, Ocean Basket's new conversation

Mediterranean culture is all about sharing and conversation and these are the golden threads that follow through Ocean Basket's (OB) new branding, from its CI to its restaurants' décor and menu. While the brand is sporting a new look and feel, the inspiration behind it is still the same as the day the brand was founded 22 years ago.

By Danette Breitenbach 11 Jul 2017

Potapova Valeriya © –
This is what SA brands need to know about digital influence

Is SA online? The obvious answer is yes - how else would you be reading this? The real question is, what are you actually doing online? Here are the highlights of Popimedia's comprehensive breakdown of research into SA consumers' online behaviour and how it affects their purchase decisions, conducted earlier this year by Just Play.

By Leigh Andrews 10 Jul 2017

Boris Dzhingarov
How to see your brand the way your customers do

When you spend years immersed in a single topic, it's easy to get lost in it, and lose sight of what outsiders know, see, and care about. Every time you've had to stop someone mid-sentence to ask what they're talking about, or let your eyes glaze over during a presentation filled with acronyms you weren't familiar with, you've experienced this. But are you guilty of this same mistake with your customers?

By Boris Dzhingarov, Issued by Monetary Library 4 Jul 2017

A-list Communications wins Edcon Speciality brands PR account
A-list Communications wins Edcon Speciality brands PR account

Not even a year ago two ex-agency, ex-corporate media and marketing professionals took the phenomenal leap of faith to leave their corporate roles to start this fresh, “there-is-no-box-thinking” PR and brand experience agency: A-list Communications. Alisha Ramasar and Almaza Da Costa are the directors and co-owners of the boutique agency that has already made some phenomenal accomplishments in the few months they have been in operation.

Issued by A-list Communications 4 Jul 2017

Poultry co-op entrepreneur wins Diageo SA sponsored #YAFF award
Poultry co-op entrepreneur wins Diageo SA sponsored #YAFF award

Diageo South Africa and one of its brands, Johnnie Walker, has partnered with the Department of Agriculture, Forestry and Fisheries (DAFF), to sponsor one of the Special Awards categories in the annual YAFF (Youth in Agriculture, Forestry, and Fisheries) Awards. The YAFF Award winners were announced at a gala dinner on 23 June at Kievits Kroon Country Estate in Pretoria.

4 Jul 2017

#NewCampaign: Adidas Originals teams up with young creatives to tell product stories
#NewCampaign: Adidas Originals teams up with young creatives to tell product stories

Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August.

By Jessica Tennant 30 Jun 2017

Demonstration farms showcase agricultural techniques and technologies to improve crops. Flickr/Remi Nono-Womdim, FAO (Source: The Conversation)
Demonstration farms can help revolutionise African agriculture

Farms that are used to teach agricultural techniques and technologies - known as demonstration farms - are a smart investment that can help accelerate the adoption of game-changing innovations. Farmers can learn new ways of doing things without having to do it on their farms.

By Esther Ndumi Ngumbi 27 Jun 2017