Selling the 'why', not the 'what'
Selling the 'why', not the 'what'

The Brand Film Co., specialist division of The Brand Alive Group, has launched a new promotional brand film for Ontarget Interiors that exemplifies why selling a customer on 'why' the brand exists, is so important, rather than simply telling what they do.

Issued by Brand Alive 2 days ago

Digicape acquires and rebrands Stellenbosch-based Buro Stores
Digicape acquires and rebrands Stellenbosch-based Buro Stores

Digicape has announced the acquisition of Buro Stores, the Stellenbosch Independent Authorised Apple Reseller. The deal effective, 1 August 2016, will see the retail store rebranded to Digicape Stellenbosch and Digicape will take over the operational running of the company.

Issued by Digicape 2 days ago

Winning with consumers: SA brands applying design thinking
Winning with consumers: SA brands applying design thinking

As I walked through the glass doors, wet behind the ears, ready to learn everything there was about brand building and execution, I was ready to take on the world. How do these guys do it? That was the question I wanted answered.

By Bongani Chinkanda 2 days ago

34° creates a conversation with Warwick Wine
34° creates a conversation with Warwick Wine

Wine is a talking drink. You start out slow and next thing you know, you're several glasses down and the chat has taken you far from where you started. But, as we all know, words don't always come easily at first, and with this simple truth in mind, we decided it was time to accept that "the weather" just wouldn't cut it as conversation anymore. That's how our limited-edition wine collection, "Awkward Silence", came to life.

Issued by 34° 20 Jul 2016

Branding lessons learned from religion (Part 3)
Branding lessons learned from religion (Part 3)

The book of Mark 8:36 says; For what shall it profit a man, if he shall gain the whole world, and lose his own soul? Without falling into blasphemy, let's interpret this into a branding context. Noting that in the preceding articles (part 1) and (part 2), I described branding as 'positioning a service or product according to the creator's intention.'

By Jimmy Tembo 14 Jul 2016

Successful brand experience innovation, tips and examples
Successful brand experience innovation, tips and examples

For marketers, brand experience innovation is more important than ever, because today's consumers are far more interested in what a brand does than what a brand says. They remember how brand experiences make them feel and link those feelings to the brand.

14 Jul 2016

Baywest Mall © Wieland Gleich
The importance of brand identity

How do you sell something that doesn't yet exist? How do you sell something you can't see? How do you sell something that you cannot touch, hear, smell or feel?

By Paul Stewart 12 Jul 2016

Leading brands in Africa compete for top social media spot
Leading brands in Africa compete for top social media spot

South African breakfast TV show Expresso and the weekly Top Billing show have both dethroned SuperSport to take first and second place on the Africa Brand Index, where they have both increased their score by five points and nine points respectively. According to the index, SuperSport has dropped by two points (attributed to Response and Sentiment) and this is the first time since the launch of the ABI that the brand moved below first place. However, they continue to be an engaging brand with content that resonates with their audiences.

Issued by Ornico 11 Jul 2016

Boris Dzhingarov
Important branding tips every marketer should keep in mind

Branding is very important for every single company out there. It establishes trust and is a huge part of business growth. What is interesting is the fact that people do not actually understand what branding is and why it is so important. They tend to focus on strategies that are unconventional (you can read more about this online) and fail to understand the real foundation behind building a brand. Because of this, we should discuss some important branding tips that you need to always remember.

By Boris Dzhingarov, Issued by Monetary Library 11 Jul 2016

OgilvyRED launches in Cape Town
OgilvyRED launches in Cape Town

OgilvyRED - the global strategic think tank at the heart of Ogilvy & Mather - recently launched its first offices in South Africa in Cape Town as a driver of growth, innovation and change in the local brand and marketing space.

Issued by Ogilvy & Mather 7 Jul 2016

Debunking myth of customer loyalty towards brands
Debunking myth of customer loyalty towards brands

According to Spark Media and data backed by Caxton's urban community survey, Roots, marketers who believe that their brand has 100% loyal consumers are sadly mistaken.

7 Jul 2016

Branding precedes product value
Branding precedes product value

Lately, I have fallen into a tendency of writing what I call e-memoirs for my sons, where I put my thoughts on social media and hope that one day they will be able to find them. A factor which I hope they will both learn from and find motivation. Below is my latest one...

By Jimmy Tembo 4 Jul 2016

Who's making a big impression on Biz?
Who's making a big impression on Biz?

As Bizcommunity's reputation as a premier global resource for industry news from the African continent increases, so our 600+ Press Office holders and company listings are reaping the benefits, often seeing more dramatically increased engagement for their corporate content than they might be be able to generate from their own networks.

Issued by Bizcommunity.com 1 Jul 2016