For the fifth consecutive year, BIC® is currently visiting schools across Gauteng on its educational roadshow. This year, the stationery brand continues its efforts towards improving the quality of education in our schools with the message: 'If You Can Dream It, You Can Be It'. The aim is to motivate pupils to strive for greatness regardless of their circumstances.
Zinto Activation Group 21 Oct 2016
Businesses want to know how they can grow their brands. This is a simple question with complex answers, answers that start with people in real life - how they choose brands and, most importantly, how you can influence them to choose your brand more. Brands exist in a constantly changing world and, at the same time, human behaviour is undergoing a revolution - which makes it challenging to manage a brand. In the end, in order for brands to grow they need to attract more people, more easily and more often. Yet, how can you ensure that more people will buy your brand more often and more easily?
Ipsos 13 Oct 2016
Bataung Memorial Tombstones, the makers of innovative tombstones and creators of the world's first braille tombstone - is celebrating 12 years of stone manufacturing this October. Established in 2004 within the border skirts of Ekurhuleni in the township of Katlehong, the company has grown from strength to strength, often redefining how tombstones are seen by the community at large.
Seven Colors Communications 6 Oct 2016
Turbulence. It's a word that's on everyone's lips at the moment - from the highest rated economists, to businesses of all sizes, to the man on the street.
Nicole Shapiro 5 Oct 2016
One of the age-old sayings is that "Perception is reality" and while many brands would like to think that they are immune to this, they are not. Consumer perception of your brand carries infinitely more value than any marketing effort your can conjure up.
Mike Taberner 4 Oct 2016
With summer fast approaching, if you have missed the "summer bodies are made in winter wave", do not despair.
Mode Brand Studio 4 Oct 2016
Brands aren't just relying on traditional advertising and word of mouth to boost brand loyalty - some are taking event activations to the next level by creating beautifully conceptualised spaces as a new touchpoint to enhance consumer experiences in a personal and exclusive way. Here's how Pernod Ricard has done so, while keeping sustainability top of mind.
Leigh Andrews 3 Oct 2016
South African banks and insurers have long struggled with the high costs of customer acquisition and fierce competition to attain new customers. The move online offers them ways to improve the efficiency and effectiveness of their acquisition efforts and gain better visibility into the performance of their marketing spend.
Bianca Quinn-Diavastos 3 Oct 2016
An ingenious new branding product, the MOBI-Floor Branding Kit, has been developed and released to the market by the ever-inventive Rocket Creative Design & Display.
Rocket Creative Design & Display 30 Sep 2016