The second annual Top Brands Conference, hosted by Times Media Events, in association with the Sunday Times was held in Sandton earlier this week. This was followed by the Sunday Times Top Brands Awards...
28 Aug 2015 07:44
Brands need to seriously get their social media act together. Last week went down as another week of #brandfails that could have been totally avoided with basic social media training, a social media strategy and an understanding of how powerful the mass consumer voice is in the face of perceived or real injustice.
By Louise Marsland 21 Aug 2015 11:14
Brand Union South Africa has appointed Mathew Weiss as Managing Director of both the Johannesburg and Cape Town offices.
Issued by Brand Union 19 Aug 2015 11:11
The finalists for the 17th edition of the Sunday Times Top Brands Awards in association with research house - TNS South Africa, have been announced. The awards presentation ceremony will take place in Sandton, Johannesburg on 25 August...
14 Aug 2015 14:30
You'd think that after the BIC South Africa saga in which they offended just about every woman on the planet with a sexist social media campaign, that brands would think twice about their posts. But no, Pick n Pay showed us in five minutes this morning how to shame your brand with one stupid tweet.
By Louise Marsland 14 Aug 2015 12:49
As technology evolves, it creates business opportunities. These new enterprises often become profitable quickly, challenging century-old business models. Innovative businesses not only knock old players off their perch, but also make them obsolete if they do not change with the times. So will today's top 10 brands still be here a decade from now?
With judging complete in these categories, the Loeries' Design finalists have been announced...
13 Aug 2015 08:34
Brands need to understand the emotional triggers that make consumers fall into brand love rather than brand awareness. Why? Because in a world where 76% of people do not care if brands disappear, brand awareness is no longer enough...
By Danette Breitenbach 7 Aug 2015 06:46
On Thursday, 6 August 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizWazza) was joined by the founders of Hailstorm radio advertising specialists, Gordon Laws and Louis Raubenheimer.
6 Aug 2015 14:21
The popular phrase "you scratch my back, and I'll scratch yours" characterises the relationship between a brand and a consumer. The more time and energy brands invest into understanding their customers, the more customers will feel valued and "give back" to the brands they love.
Issued by Effective Intelligence 4 Aug 2015 12:51
Since 1961 much-loved South African rice brand, Tastic, has delivered on the promise of cooking perfectly every time. Continuously keeping up with trends and bringing innovative and up-to-date products to the table meant that it was now time for a packaging design refresh and upgrade.
Issued by Berge Farrell 3 Aug 2015 09:34