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Fifty most valuable South African brands led by MTN

Brand Finance has released the 2014 annual report on South Africa's 50 most valuable brands, with MTN leading the way.

24 Jul 2014 07:24

It's all in the logo

A logo is simply well thought out art to be acknowledged by all who view it. The first impression the majority of consumers experience with a brand is through the logo, hence it becomes your trademark.

By Jay Clark 18 Jul 2014 14:00

Building a brand in Nigeria: a South African marketer's guide

For many ambitious South African businesses looking to expand their footprint across Africa, Nigeria is an obvious choice. With a population of 175 million, it is Africa's largest market and has more consumers than anywhere else. The Nigerian economy is growing at an average 6.8% per annum, dwarfing South Africa's modest GDP growth rate. And the country has a rising consumer class that is ambitious and aspirational, with smaller families, higher incomes, better education than previous generations and increasing connectivity to digital and mobile channels. Nigerians are highly receptive to western brands and very brand conscious. It sounds like a marketer's dream.

Issued by Yellowwood Future Architects 18 Jul 2014 10:28

Did adidas get ROI on World Cup?

As one of the major sponsors of this global event, was the return on investment received what adidas was expecting, as one of the official sponsors spending huge amounts of money?

16 Jul 2014 11:33

New Mandela ad draws viewers to documentary

To promote the documentary 'Nelson Mandela: Redrawn' being shown on the History channel at 8.30pm on Mandela Day, 18 July 2014, A&E Networks UK has created a striking and unique print ad and on-air promo.

10 Jul 2014 09:09

Why do wine brands think they don't need a positioning/proposition?

All other categories in the liquor sector have a very strong and focused positioning. Why not wines?

By Rolf Akermann 9 Jul 2014 11:18

The copywriting mistakes most clients make

If you trawl back into the annals of advertising history, what you're going to discover is that the industry was built on copywriting.

By Chemory Gunko 9 Jul 2014 10:14

Content marketing in South Africa: Don't let your business miss an opportunity

For many businesses in South Africa, effective content marketing offers exceptional return on investment, and in many sectors, it offers a real opportunity to propel an average business towards becoming an industry super star.

9 Jul 2014 09:32

Not even on social media can, or should, a brand be a friend

After almost a decade of fighting for this, we're finally at a point where CEOs & CFOs have finally cottoned onto the idea that digital is the way of the future, and your communications and marketing strategies need to take this into account.

By Natalie Jardine 7 Jul 2014 06:25

Four things you need to know about brand guidelines

According to Woodrow Phoenix in his book Plastic Culture: How Japanese Toys Conquered the World, "A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand."

By Chemory Gunko 3 Jul 2014 12:52

17 things that will make your brand loved, now!

I am constantly asked what makes a brand loved and in today's fast-moving world of inter-connectedness it is essential to have a framework of key points to work from, so below I have put together the top 17 that will assist any marketing person in this field.

By Dawn Rowlands 2 Jul 2014 13:03

It's uncool to copy Gareth's Cliff's UNRADIO

CliffCentral, Gareth Cliff's innovative content channel that launched UNRADIO in May, has already had to launch legal action to protect their multiplatform concept, such has been the interest in it.

27 Jun 2014 10:22

How to handle negative feedback on social media

Negative feedback from customers has been part of the business landscape since time immemorial. What is just different now is the velocity and visibility of complaints as a result of the pervasiveness of social media usage.

By Joseph Neusu 26 Jun 2014 14:00