I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc. Imagine that you had two, three, five or even ten brands to nurture and market - you may start to feel like the Old Woman who Lived in the Shoe...
By Anton Ressel 3 Dec 2013 07:59
I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
By Chris Moerdyk 3 Dec 2013 07:29
I recently read an article in Harvard Business Review that I found fascinating. It's on diaspora marketing; how emerging market brands can go global by targeting their diasporas in the West.
By Al Mackay 28 Nov 2013 06:45
A seemingly harmless yet inappropriate picture of you on Facebook may create a good laugh for your friends and even generate a number of likes. However, such a representation of you does not aid your personal brand at all.
By Laura Chiweshe 26 Nov 2013 09:20
Creating content on social platforms has become one of the popular new marketing forms in South Africa.
21 Nov 2013 10:44
In a world where consumer behaviour is changing and evolving at a rapid rate in response to new technology trends, savvy brands need to constantly adapt and refine the ways they communicate with their target audiences.
By Chanel Mackay 21 Nov 2013 07:30
The Loeries has released its Official Rankings for 2013, providing a transparent overview of the awards as well as helping to promote creativity and innovation as primary business tools in the brand communication arena.
20 Nov 2013 07:38
Do consumers care about your brand? I don't mean like the warm, fuzzy feelings parents have towards their kids. I mean, do consumers even care that your brand exists at all?
By Hilton Rose 19 Nov 2013 09:55
A dissatisfied customer will tell 50 people; while a satisfied customer will tell just 5 people. Loyal customers spend more: A business with 1,000 customers will make R105,820 per annual increase with compliant resolution.
By Danette Breitenbach 19 Nov 2013 07:52
Why is the McDonald's logo yellow and IBM's logo blue? Is Starbucks' famous green linked to its sustainable credentials? Why is Coca-Cola red when its product is dark black? And why did Microsoft choose to feature all four of these hues in its now iconic Windows logo?
By Tim Hill, Issued by The Brand Union 14 Nov 2013 09:31
By now we all know there has been a shift in the way companies are doing business. The social era has been long upon us and it's a case of "adapt or die".
By Athar Naser 14 Nov 2013 07:48
South African TV operator TopTV is set to relaunch as StarSat, backed by China-based StarTimes, and has set itself a target of adding 700,000 customers a year, building on its existing base of 100,000 homes, according to local reports.
4 Nov 2013 09:18
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