In motivating his argument on how to design a successful internal brand, Kirby Gordon, VP of sales and distribution for FlySafair, referred to career analyst Dan Pink's three elements that drive employees: autonomy, mastery and purpose.
Sindy Peters 28 Apr 2016
In the next chapter of its mission to change the way people travel, Airbnb is rolling out an updated app with a range of new features and launching a global brand campaign to encourage people to change the way they experience the world around them.
21 Apr 2016
South Africa will commemorate the 22nd anniversary of the first non-racial, all-inclusive, national election in its history on 27 April 2016. Freedom Day carries many memories and emotions for all citizens.
Manusha Pillai 21 Apr 2016
Report uncovers radical shifts in consumer behaviour, driving change, and forcing brands to stay attuned
JWT 18 Apr 2016
It has been well known in marketing for as long as advertising has existed that having the right people associated with a brand can make a big difference. A celebrity endorsement can instantly raise the profile of a brand or product, and choosing celebrities who appeal to different markets than you currently engage can broaden your brand's appeal.
Monetary Library 13 Apr 2016
Loeries® Creative Week is a must-attend event for the who's who in the brand communications industry across Africa and the Middle East. Taking place from Monday 15 August to Sunday 21 August, Loeries® Creative Week Durban includes various activities - from judging, MasterClasses, the DStv Seminar of Creativity to networking sessions and exhibitions. Attendees are guaranteed an engaging and stimulating experience throughout the creative festival.
Loeries 13 Apr 2016
We are living in an interesting time, with so much focus on our country's President, his past and current actions, and the company he keeps. Since the furore that erupted over his ties with the Gupta family, we have seen KPMG, Sasfin, Absa and FNB decide to cut ties with the Gupta family-owned businesses - no doubt at considerable financial loss.
Ashley Truscott 11 Apr 2016
The One Club have announced the finalists for branded entertainment, radio and PR for the 43rd Annual One Show Awards.
11 Apr 2016
The familiar Namibian juice brand, Rietfontein, recently briefed Weathermen & Co to create a new look for their line of fruit juices. It was an exciting challenge, giving an established, well-known brand like Rietfontein a new set of clothes and put some wuma in its personality. This is a brand that's been around for decades (since 1985) and as everyone knows: people don't like change, especially if the change involves their favourite beverage.
Weathermen & Co 7 Apr 2016