Brands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments.
Thomas Kolster is the founder of the Copenhagen-based Goodvertising Agency. Through Goodvertising, he is challenging the way we do business and advertising.
Sindy Peters 18 May 2016
We have all found ourselves sidestepping one of those cute promoters in a tight-fitting dress straddling the product isle at our local grocery store. "Let me tell you about the new..." she starts, but in anticipation you evasively side-step and start walking faster, purposely avoiding eye contact. Not to be dissuaded she continues with her syrupy pitch, "This product will change your life ..." making it seem like this wondrous product will surely change life as you know it, at least forever. You, know you have at least 101 things to do today and do not have time for this frivolity, but you nonetheless politely stop and listen as you feel sorry for the poor promoter, "she is only trying to earn a living after all!".
The Consumer Goods Forum (CGF) has announced that in just over a month, Cape Town will play host to scores of CEOs from the world's most influential consumer and retail brands. The CGF Global Summit, expected to draw more than 800 delegates from over 365 companies from 40 countries, will take place at the Cape Town International Convention Centre from 15-17 June 2016.
16 May 2016
Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run as it uses some clever neuroscience tricks to appeal to our subconscious minds.
Darren Bridger 13 May 2016
The most powerful currency that cuts through all of the world's most lucrative business deals and transactions is the value of trust, not money. Money is a by-product of creating trust. Once we trust you then we can buy from you, then we can do business with you, then we can give you our money in exchange for goods and services we trust, and then a relationship based on trust can ensue.
Bandile Ndzishe 10 May 2016
The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!
Millward Brown 4 May 2016
The Clorox Company (NYSE: CLX) has announced the selection of FCB and mcgarrybowen/Dentsu Aegis Network as the lead creative agencies to represent Clorox's portfolio of businesses. Both agencies have demonstrated strong creative talent, digital marketing prowess, multi-discipline integration, communications planning, and seamless access to outstanding capabilities across their networks.
FCB Africa 4 May 2016
A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia and the DRC are feverously pursued based on their lucrative economic growth. The saying goes 'Africa is tough country'. Well, this multi-faceted continent certainly reveals more nuances than ever imagined.