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Dean Oelschig
The best brands solve the simplest problems

What would a "thought leadership" article be without an Einstein quote, so here it goes; "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions."

By Dean Oelschig 20 Nov 2014 15:10

Marion Scher
Snake oil or genius?

I recently spoke to the Association of Dietetics South Africa on dealing with the media - a hot topic for them these days with all the controversy around Banting and the LCHF diet... And of course, dare I say it, Professor Tim Noakes...

By Marion Scher 20 Nov 2014 06:50

Claudelle Naidoo
Consumer trust is based on advertiser investment, not expenditure

The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?", while media owners are trying to show the best value for money to its clients.

By Claudelle Naidoo 11 Nov 2014 14:00

Every CEO in South Africa should read this
Every CEO in South Africa should read this

Why? Because as many as 80% of CEOs admit they do not really trust, and are not impressed by, the performance of their marketing teams.

By Keanan Reis 10 Nov 2014 06:19

Tiffany Markman
Why missions and visions suck - and how to fix them

This article began as, 'Why missions and visions typically suck: a letter to clients'. But then I did a bit of research and found a Bain and Company survey. It shows that organisations with clearly defined vision and mission statements tend to outperform those without. It seems these roundly disparaged little paragraphs may have their place, under a set of very strict conditions. Which I'll share with you here.

By Tiffany Markman 5 Nov 2014 07:43

South African city domain names now open to all - .capetown leads
South African city domain names now open to all - .capetown leads

Domains.co.za has announced the pricing for .joburg, .capetown and .durban - and thus far, .capetown leads the pack.

4 Nov 2014 09:39

Why personal branding isn't entirely all about you
Why personal branding isn't entirely all about you

In the digitally enabled economy of today, connected and intelligent individuals face a world rife with competition when it comes to career advancement or even business survival. To stand out above the clutter as an individual, you need a newer, far reaching approach to building your personal influence and equity.

By Vanessa Bluen 3 Nov 2014 15:01

Oscar Pistorius: Monitoring brand value
Oscar Pistorius: Monitoring brand value

Your brand has value. You might not be sure how much or where it comes from, but it still has value. This value usually relates to the products, people, and reputation surrounding it. Brands can, however, be diluted and lose value when customers feel annoyed, cheated or disappointed - when the brand falls off its pedestal and is reduced to "just another ordinary" one.

31 Oct 2014 07:50

Facebook Rooms: what it could mean for your company
Facebook Rooms: what it could mean for your company

Facebook, Inc has launched its new app, "Rooms" across iOS devices in the US, with an eventual roll-out to more devices and areas. What could this mean for your company?

By Jason Perelson 30 Oct 2014 06:09

Instagram success, what business can learn from Khaya Dlanga
Instagram success, what business can learn from Khaya Dlanga

It's visual, emotive, social, and addictive. It also lives up to the adage, "A picture tells a thousand words!"

By Zimaseka Njomi 29 Oct 2014 14:58

An integrated approach is the key to successful marketing
An integrated approach is the key to successful marketing

In today's complex media landscape, brands need a solid mix of traditional and digital media skills from their agencies if they are to achieve the best possible results from their marketing and advertising spending.

By Diane Charton 27 Oct 2014 15:11

Danette Breitenbach
Pendoring withholds Prestige Award

This year's Pendoring Awards did not award its Prestige Award and the R50,000, which is given as part of the Award, will roll over to next year, adding extra competition to the 2015 Awards.

By Danette Breitenbach 27 Oct 2014 13:09

Using hidden messages to give brand logos some 'Oomph'
Using hidden messages to give brand logos some 'Oomph'

Oomph's infographic, called '40 brand logos with hidden messages', landed in our inboxes last week. Intrigued, I contacted Oomph's marketing executive Jack Reid for more information...

By Leigh Andrews 27 Oct 2014 08:00