LIVE: Jacaranda FM launches its new brand positioning with a world first for radio
LIVE: Jacaranda FM launches its new brand positioning with a world first for radio

Jacaranda FM teamed up with advertising agency Halo to create a world first for radio – a live, lip sync, audiovisual campaign. This stunt marks the station's launch of a new brand positioning that promises to deliver more music you love.

By Jessica Tennant 15 Feb 2017

Dotshock © –
Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest.

By Leslie Pascaud 9 Feb 2017

London beauty salon receives praise for SA visual identity design
London beauty salon receives praise for SA visual identity design

South African Bridget O'Keeffe, makeup artist, beauty blogger and entrepreneur, founded the salon Blush+Blow in London last year and commissioned South African advertising agency Creative Zoo Advertising (CZA) to design the brand and visual identity.

7 Feb 2017

Lady Gaga rocks the Super Bowl half time show - @forbes
#TRENDING: Brand activism ruled Super Bowl 2017

We are entering a new era of brand activism as brands step up to speak out against political decisions they feel are morally wrong or to uphold the values of a democratic society. This was strongly apparent at America's stellar sporting show, the Super Bowl on Sunday, where it was all about the message and creativity in the advertising spectacular aligned to it.

By Louise Marsland 6 Feb 2017

M&Ms, John Lewis, Brooke Bond Red Label, US Army win Golds at Warc Media Awards
M&Ms, John Lewis, Brooke Bond Red Label, US Army win Golds at Warc Media Awards

Warc has announced the Gold, Silver and Bronze winners of the global Warc Media Awards: Effective Use of Partnerships & Sponsorships category. The Gold winners are Mars-owned confectionary brand M&Ms, retailer John Lewis, tea brand Brooke Bond Red Label and the US Army.

6 Feb 2017

Beats by Dre.
Building your brand through the power of storytelling

People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society.

By Nicole Shapiro 2 Feb 2017

New Club Med campaign all about a world of choices and experiences
New Club Med campaign all about a world of choices and experiences

Club Med Southern Africa has revealed its latest campaign which highlights the brand's manifesto of a world of choices and signature experiences while affirming their latest brand positioning of “worldwide resorts - all-inclusive experiences.” The manifesto video and a series of nine “signatures” videos will be launched across traditional and online media platforms from 1 February 2017.

2 Feb 2017

Times Media events division plans to almost double events in 2017
Times Media events division plans to almost double events in 2017

The dedicated events division of Times Media had a successful 2016, delivering conferences, showcases and industry acknowledgement events. These included the Sunday Times Top 100 Companies, Financial Mail AdFocus Awards, AMARA Awards, Financial Mail AdForum, Sunday Times Generation Next, Sunday Times Top Brands, Sunday Times Leaders on the Move , Financial Mail Top Analysts, Sunday Times The Directors Event, Sunday Times Literary Awards, FMCG Insights in association with Sowetan and the Future of Media.

31 Jan 2017

IAB SA Bookmark Awards 2017 judging begins
IAB SA Bookmark Awards 2017 judging begins

Judging for the 2017 IAB SA Bookmark Awards has kicked off, with industry leaders ready to pick the top contenders. The jury, led by John Dixon, features more diverse digital players than ever before.

26 Jan 2017

Boomtown: Making Today Matter with University of Pretoria
Boomtown: Making Today Matter with University of Pretoria

Approached to create and implement an integrated marketing campaign strategy for the University of Pretoria (UP), Boomtown was to take its new corporate positioning, "Make Today Matter", to market and showcase the university as a leading research institution.

Issued by Boomtown 25 Jan 2017

Interesting with a capital Instagram
Interesting with a capital Instagram

KFC recently had Ola Films director, Chris Saunders string together a few wacky Instagram stories where users can interact with the brand on their smart screens.

Issued by Ola! Films 24 Jan 2017

Brands can certainly take a page or two from the Ford Kuga saga
Brands can certainly take a page or two from the Ford Kuga saga

Silence can be a good response up until it comes back to bite you in the a** because your silence is much louder than what your initial response could have been.

By Khangelani Dziba 23 Jan 2017