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Oscar Pistorius: Monitoring brand value
Oscar Pistorius: Monitoring brand value

Your brand has value. You might not be sure how much or where it comes from, but it still has value. This value usually relates to the products, people, and reputation surrounding it. Brands can, however, be diluted and lose value when customers feel annoyed, cheated or disappointed - when the brand falls off its pedestal and is reduced to "just another ordinary" one.

31 Oct 2014 07:50

Facebook Rooms: what it could mean for your company
Facebook Rooms: what it could mean for your company

Facebook, Inc has launched its new app, "Rooms" across iOS devices in the US, with an eventual roll-out to more devices and areas. What could this mean for your company?

By Jason Perelson 30 Oct 2014 06:09

Instagram success, what business can learn from Khaya Dlanga
Instagram success, what business can learn from Khaya Dlanga

It's visual, emotive, social, and addictive. It also lives up to the adage, "A picture tells a thousand words!"

By Zimaseka Njomi 29 Oct 2014 14:58

Danette Breitenbach
Pendoring withholds Prestige Award

This year's Pendoring Awards did not award its Prestige Award and the R50,000, which is given as part of the Award, will roll over to next year, adding extra competition to the 2015 Awards.

By Danette Breitenbach 27 Oct 2014 13:09

Using hidden messages to give brand logos some 'Oomph'
Using hidden messages to give brand logos some 'Oomph'

Oomph's infographic, called '40 brand logos with hidden messages', landed in our inboxes last week. Intrigued, I contacted Oomph's marketing executive Jack Reid for more information...

By Leigh Andrews 27 Oct 2014 08:00

New Generation Awards 2014 winners announced
New Generation Awards 2014 winners announced

Now in its second year, the New Generation Social & Digital Media Awards that took place on 21 October at the Sandton Convention Centre saw a total of 67 awards handed out in 32 categories, with Unilever SA winning the Overall Social and Digital Winner Award - Corporate, and Liquorice winning agency of the year.

23 Oct 2014 09:20

Creating shopper chemistry for brands
Creating shopper chemistry for brands

Macy's in New York City calls itself the world's largest store. Not only is this not true, but no-one cares because in the new world of retail and shoppers, choice is not a differentiator.

By Danette Breitenbach 22 Oct 2014 09:43

Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft or skill and tapped into our 'maker economy', do resonate with consumers, especially Gen Y and the Millennials.

By Louise Marsland 17 Oct 2014 08:12

Why you shouldn't bombard your audience with the same message on multiple platforms
Why you shouldn't bombard your audience with the same message on multiple platforms

If you've been merrily copy-pasting the same bland marketing message across all the social media platforms you've signed your brand up to, as it's the best way to reach all potential customers', read this quickly, before you do more damage.

By Leigh Andrews 8 Oct 2014 08:00

Mxit Brand Index: 30 September 2014
Mxit Brand Index: 30 September 2014

The latest Mxit Brand Index has been released, revealing the Top 40 South African brands on Mxit on 30 September 2014.

7 Oct 2014 13:52

Millennials? What millennials? Target the correct age demographic on social media
Millennials? What millennials? Target the correct age demographic on social media

Marketers: Get off the high horse of 'millennial' stereotyping to hit home once and for all with your 'youth marketing'.

By Leigh Andrews 7 Oct 2014 07:03

Louise Marsland
How to be a 'Millennial' brand

Every generation has its own music, its own icons, beliefs, culture, story - so why not their own brands? Is marketing so 'young' that it is only realising now that you can't necessarily sell the same 'fairy-tale' to every generation?

By Louise Marsland 6 Oct 2014 07:52

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure, which according to PwC's research, will reach R3.7bn in 2017. PwC also predicts that search marketing will remain the primary digital advertising format going into 2017.

By Stephen Sandmann 2 Oct 2014 08:42