Crisis management: Can you afford not to take action?
Crisis management: Can you afford not to take action?

Ford has been roundly criticised for their response to the Kuga crisis in both social media and the press. Social media has not changed the formula for communicating in a crisis - it has simply made it more important that companies be prepared, act quickly, and say the right things. There are lessons to be learnt from the current Ford Kuga crisis.

By Nigel Hollis, Issued by Kantar Millward Brown 1 day ago

Case study on taxi branding indicates branding reaches wide audience
Case study on taxi branding indicates branding reaches wide audience

As part of Primedia Outdoor's investment in research expertise and innovative market intelligence, it set tracked and measured taxi movement over a three-month campaign period between February and April 2016 in three different regions.

1 day ago

123RF
Building a team strong enough to carry a brand to success

We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals.

By Harry Welby-Cooke 1 day ago

How to address the needs of the uncompromising customer
How to address the needs of the uncompromising customer

Intercontinental Hotels Group's (IHG) 2017 Trends Report - The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I', launched at the World Economic Forum (WEF) in Davos, Switzerland, highlights the uncompromising nature of today's customer who expects brands to deliver experiences that satisfy contradictory needs.

2 days ago

‘Run with it!': Vega develops future thinkers and resilient creative problem solvers
‘Run with it!': Vega develops future thinkers and resilient creative problem solvers

In industry, and as industry professionals will confirm, team leaders take in fresh graduates and expect them to ‘run with it'! The more independent and pro-active they are, the better the chances to stay on, and even better, excel. The ability to ‘run with it', secures a more fluid integration into the fast pace and demanding creative brand communication industry.

By Naretha Pretorius, Issued by Vega School 2 days ago

Brand South Africa launches campaign on CNN
Brand South Africa launches campaign on CNN

Brand South Africa is telling the world that the country is open for business through a global campaign on CNN, coinciding with the World Economic Forum taking place at Davos, Switzerland, this week.

17 Jan 2017

Is marketing automation limiting your brand's visibility?
Is marketing automation limiting your brand's visibility?

Marketing automation is one of the big revolutions in the world of marketing. The problem is that nobody considers the potential downsides of it. The fact is that marketing automation has the potential to limit a brand's visibility. Not a lot of people consider this.

By Ryan Kh 6 Jan 2017

The Brand Alive Group appointed to rebrand top global energy trader
The Brand Alive Group appointed to rebrand top global energy trader

Leading international brand strategy, design and expression group The Brand Alive Group has been appointed to conduct a comprehensive, ground-up rebrand of major global energy trading firm DufEnergy.

Issued by Brand Alive 5 Jan 2017

How "no-frills" marketing and creative agencies can make small businesses more competitive
How "no-frills" marketing and creative agencies can make small businesses more competitive

Let's face it, we have all judged the proverbial book by its cover. When choosing between products and services, we tend to perceive those with well-designed packaging and branding as more superior than others - even though it is not necessarily the case.

By Sérgio G. de Sousa 5 Jan 2017

Rudy titles this: Behind the 'teamfie'
#BehindtheSelfie with... Rudy Hassiem

This week, we find out what's really going on behind the selfie with Rudy Hassiem, relatively new MD for Brandnew Creative, the Cape Town-based, strategic below-the-line agency specialising in the sport, fashion, lifestyle, tech and finance sectors.

By Leigh Andrews 4 Jan 2017

Gwen Stefani becomes Revlon's global brand ambassador
Gwen Stefani becomes Revlon's global brand ambassador

Gwen Stefani, singer and international fashion icon will be joining Revlon as their newest global brand ambassador.

3 Jan 2017