The Bank of Goodwill
The Bank of Goodwill

There is an invisible institution called the Bank of Goodwill. It is centuries old, and has stood the test of time. Every corporate needs an account with this institution - some more than others. Over the Heritage Day weekend, DJ Black Coffee made a much-publicised transaction with the Bank of Goodwill, following events at the 2016 DStv iRock Festival in Polokwane on Saturday night.

By Khuthalani Khumalo 26 Sep 2016

The social phenomenon that is Black Twitter
The social phenomenon that is Black Twitter

Understanding this growing and influential virtual community presents a unique opportunity for brands in South Africa wanting to engage more effectively with their customer base.

By JP Kloppers 26 Sep 2016

Marriott Hotels' content marketing model ensures a long stay
Marriott Hotels' content marketing model ensures a long stay

Marriott Hotels' social media monitoring innovation and branded content creation is making waves around the world, connecting the brand with the next generation of travellers - Millennials. Here's how their content delights their media audience, further boosting their brand loyalty.

By Spero Patricios, Issued by Launch Factory 26 Sep 2016

Employees: credible spokespeople and sources, how to leverage this trust
Employees: credible spokespeople and sources, how to leverage this trust

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.

By Deirdre Elphick-Moore 23 Sep 2016

Image credit: Brand Finance
SA's Top 50 Valuable Brands in 2016: What constitutes brand value?

On Thursday, 15 September 2016, Brand Finance, the world's leading independent branded business valuation and strategy consultancy headquartered in London, together with Brand South Africa, a company entrusted with creating a positive and compelling brand image for South Africa, announced South Africa's top 50 most valuable corporate brands for 2016.

By Bandile Ndzishe 21 Sep 2016

Coca-Cola's latest branding strategy
Coca-Cola's latest branding strategy

Coca-Cola has rebranded its variants, namely Coca-Cola Original, Coca-Cola Light, Coca-Cola Zero and Coca-Cola Life, according to its One Brand strategy. This global marketing approach aims to incorporate all of Coca-Cola's variants under the same brand, making consumers aware of the entire trademark and particularly the low kilojoule variants.

20 Sep 2016

Would you buy a property from you?
Would you buy a property from you?

If you can't answer that question, it's time to work on your personal brand. People choose who they do business with based on a number of different factors, including presentation, demeanour, experience and passion.

By Charlotte Vermaak 19 Sep 2016

South Africa's top 50 corporate brands
South Africa's top 50 corporate brands

Brand Finance, a brand valuation and strategy consultancy that annually measures the world's most valuable brands, in partnership with Brand South Africa, has launched a table displaying the top 50 corporate brands in South Africa titled Brand Finance South Africa 50.

15 Sep 2016

#InnovationMonth: J.C. Le Roux's occasion-specific marketing sparkles
#InnovationMonth: J.C. Le Roux's occasion-specific marketing sparkles

J.C. Le Roux was recently hailed in the Ask Afrika Icon Brands Survey, taking home the category win for the sixth time. Jackie Olivier, global marketing manager of sparkling wines at Distell, explains their innovation focus.

By Leigh Andrews 12 Sep 2016

What type of mark will you make as Johnson & Johnson's brand/marketing assistant/graduate?
What type of mark will you make as Johnson & Johnson's brand/marketing assistant/graduate?

(one-year contract)

Issued by Strategy Recruitment Marketing 7 Sep 2016

Banking on being a winning brand
Banking on being a winning brand

Creating a winning brand requires complete synergy of all channels and at all levels. It's made up of a combination of traditional and digital tools that exemplify the brand's values and core product offerings.

By Peter Alkema 7 Sep 2016

Branding in a digital world: Why having a strong identity matters
Branding in a digital world: Why having a strong identity matters

With the various events and happenings that have played a part in shaping the year's socio-political landscape (both internationally and locally), 2016 is widely being dubbed a 'Year of Identity'.

By Mike dos Santos 1 Sep 2016