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Andy Reid
10 business lessons for brand success

The Vespa has always been an object of great admiration. But when I first brought Vespas to South Africa, turning that admiration into sales proved to be a challenging journey. Only by completely transforming my business strategy, was I able to turn admirers to loyal riders. Here are my top ten tips for brand success:

By Andy Reid 19 May 2015 15:11

Aki Kalliatakis
The big new risk for business... being KFC'd on social media

Getting a 'roasting' from the eye-witness consumer is a growing risk for business now that social media can broadcast even the appearance of questionable behaviour. To be more specific, a brand can be 'KFC'd'.

By Aki Kalliatakis 15 May 2015 07:30

Generation Next provides insight on SA's 'coolest' brands
Generation Next provides insight on SA's 'coolest' brands

At the recent Sunday Times Generation Next Survey Awards, the youth of South Africa voted for its 'coolest brands'. The big winner of the awards night was Nike, which has always been a front-runner in the awards, going home with the coveted Coolest Brand Overall, Coolest Clothing Brand, Coolest Footwear Brand and Coolest Brand Slogan awards.

12 May 2015 08:58

[TrendTalk] Can brands unlock the sharing economy?
[TrendTalk] Can brands unlock the sharing economy?

Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour? PricewaterhouseCoopers has just released ground-breaking research into this recent economic phenomenon.

By Louise Marsland 11 May 2015 07:16

Absolut releases new bottle design
Absolut releases new bottle design

Absolut has redesigned its bottle due for release worldwide in fall/winter 2015.

6 May 2015 13:54

Stop marketing your brand!
Stop marketing your brand!

The concept of content marketing is not original, but when you put the word "online" in front of it, it becomes a whole new animal. Online differs from traditional content marketing in that it uses a range of connectivity media to drive a campaign.

By Helen McIntee 5 May 2015 14:20

[Creative Business Exchange] Branding, beyond the logo
[Creative Business Exchange] Branding, beyond the logo

Building a successful creative brand is about more than just designing a good logo, creative brand visionary Nadia van der Mescht explained at the Creative Business Exchange...

By Leigh Andrews 5 May 2015 06:00

[TrendTalk] Great ads in play
[TrendTalk] Great ads in play

This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas. This is my round up of some of the most interesting ads featured this past month, globally.

By Louise Marsland 4 May 2015 06:54

[Creative Business Exchange] How to build a strong brand
[Creative Business Exchange] How to build a strong brand

Trevor King, marketing director of Caesarstone, shared his ideas and branding lessons at the Creative Business Exchange, which took place as part of Decorex on Friday, 24 April 2015...

By Leigh Andrews 4 May 2015 06:00

More insights from Kasi Star Brands survey
More insights from Kasi Star Brands survey

Ask Afrika's Kasi Star Brands survey, which measure township specific brand usage across 163 categories, reveals the connection between economic hierarchy and alignment to traditional customs and contemporary life values amongst township consumers.

29 Apr 2015 06:04

Chris Moerdyk
It's 'battening the hatches and don't spend money' time again

It is a phenomenon that occurs as regular as clockwork and would be quite amusing if it wasn't quite so serious.

By Chris Moerdyk 28 Apr 2015 07:21

Managing brand and reputation risk when your customer has a louder voice
Managing brand and reputation risk when your customer has a louder voice

Over the past 10 years, organisations have seen the control they used to have in their interactions with their customers slip slowly away. Where you used to build your brand with big TV ads and manage your reputation through your media relations department, consumer perceptions and attitudes about your company are now increasingly formed by the word on the social media grapevine.

By Andre Steenekamp 28 Apr 2015 06:15

South African agencies win 18 Pencils in D&AD Awards
South African agencies win 18 Pencils in D&AD Awards

Judging has wrapped up for the D&AD Awards in London, with South African agencies winning 18 Pencils. The Awards celebrate the best in design, advertising and commercial creativity. Judging took place between 21-23 April, held at The Old Truman Brewery in London.

24 Apr 2015 11:12