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Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week - the pinnacle of Creative Week in Cape Town and the 'Cannes of Africa', where great advertising is rewarded. As judging takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see.

By Louise Marsland 17 Sep 2014 08:14

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal amongst different cultures, demographics and countries. The project to find this joke was called the LaughLab, and encompassed 40,000 jokes and 1.5 million ratings. [1]

By Sid Peimer 15 Sep 2014 14:00

The Loeries - where brands and creativity meet
The Loeries - where brands and creativity meet

Thanks to the plethora of media channels now available to consumers, the Loeries too has evolved from being the industry-specific event of its Sun City heyday, to an open market for brands to window shop for creativity and innovation when engaging customers.

By Staff Reporter 15 Sep 2014 09:04

Louise Marsland
The meme that took a bite out of Apple

Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday?

By Louise Marsland 15 Sep 2014 08:40

Coca-Cola adds fizz to Creative Circle
Coca-Cola adds fizz to Creative Circle

Coca-Cola South Africa has joined forces with the Creative Circle in a bid to refresh the way the South African business community views creativity.

5 Sep 2014 12:46

[NewsMaker] Candice Baker
[NewsMaker] Candice Baker

Creating a taste for whisky and marketing the allure of Scottish whiskies to a South African public is something Candice Baker is passionate about. This includes creating a market for female whisky drinkers.

By Louise Marsland 3 Sep 2014 11:36

New logos for Primedia Broadcasting brands
New logos for Primedia Broadcasting brands

There is a new look for 947, 702, KFM, CapeTalk and EWN stations, the anonymous tip-off service, Crime Line and Primedia Broadcasting.

3 Sep 2014 10:49

FCB wins Top Brand Agency of the Year Award - FCB South Africa
FCB wins Top Brand Agency of the Year Award

FCB South Africa has confirmed - again - its status as the country's leading brand builder and its client, Coca-Cola South Africa, was named South Africa's Favourite Brand in the Sunday Times Top Brands Survey 2014.

Issued by FCB South Africa 2 Sep 2014 11:37

The 2014 Sunday Times Top Brands Awards winners announced
The 2014 Sunday Times Top Brands Awards winners announced

South Africa's top brands were announced at The 2014 Sunday Times Top Brands Awards ceremony held in Sandton on Friday 29 August, with comedian Marc Lottering as the host.

1 Sep 2014 08:28

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.

By Joseph Neusu 29 Aug 2014 14:45

Louise Marsland
What is your brand's social identity?

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

By Louise Marsland 29 Aug 2014 12:45

Montecasino - the evolution of a superbrand
Montecasino - the evolution of a superbrand

Montecasino, Tsogo Sun's flagship property, sits at the apex of a national portfolio boasting over 90 hotels and 14 premier gaming and entertainment destinations; and enjoys footfall of over 9.3 million guests annually.

Issued by Montecasino 27 Aug 2014 10:36

Andrea Mitchell
DigiChat with Andrea: Social media ROI

Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies, and reports that 93% of major brands use Facebook, 79% use Twitter, 58% YouTube, 46% LinkedIn and 28% Pinterest.

By Andrea Mitchell 26 Aug 2014 08:03