Promise wins Edcon's Speciality Division business
Promise wins Edcon's Speciality Division business

After an extensive pitch process, Promise has been appointed as the agency of record for Edcon's Speciality Division.

Issued by Promise Brand Specialists 21 Jun 2016

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#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum was held in Africa for the first time, 15-17 June 2016 - and naturally, the focus was on doing business in Africa. These are the top 10 retail and consumer trends that investors have to take a note of, that were raised at the summit:

By Louise Marsland 20 Jun 2016

Seven tips to improve your CSR marketing
Seven tips to improve your CSR marketing

Millions of Rands and countless company hours are spent annually on Corporate Social Responsibility (CSR) projects, yet it is often a company's best-kept secret.

By Jennifer Bruce 17 Jun 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town, 15-17 June 2016. The global CEOs of Coca-Cola, Nestle, Tesco, Walmart, Pepkor, Pick n Pay and many other luminaries, were present to discuss the disruption that digital has brought to the retail supply chain, as well as food security and investment in Africa.

By Louise Marsland 17 Jun 2016

Your personal brand - Relevant or irrelevant in a digital world
Your personal brand - Relevant or irrelevant in a digital world

The world has changed. The way we do business has changed. The way we consume every day stuff has changed. These significant changes will change individuals - ready or not? You and I will either thrive in a digital world or become extinct.

By Mala Suriah 14 Jun 2016

The 2016 Sunday Times Generation Next results announced
The 2016 Sunday Times Generation Next results announced

The results of the 12th annual Sunday Times Generation Next youth survey were announced at an Awards event at the Sandton Convention Centre.

13 Jun 2016

The 2016 BrandZ Top 100 Most Valuable Global Brands
The 2016 BrandZ Top 100 Most Valuable Global Brands

'Transparent innovation' pushes Google back to the top of the BrandZ Top 100 Most Valuable Global Brands, increasing its worth to $229bn. The ability to disrupt sets apart the fastest growing brands.

Issued by Millward Brown 8 Jun 2016

The jury's out: Will plain packaging stop smoking?
The jury's out: Will plain packaging stop smoking?

There is no doubt that smoking is bad for your health, but will the South African government's proposed introduction of plain tobacco packaging have the desired effect?

8 Jun 2016

Siemens 'Ingenuity for Life' comes at an opportune moment for the energy sector
Siemens 'Ingenuity for Life' comes at an opportune moment for the energy sector

Siemens has embarked on a new brand campaign to illustrate how the company is making a sustainable difference to the world and in particular South African society in the fields of energy, manufacturing and infrastructure development.

7 Jun 2016

#YouthMonth: How brands can win with Generation Z [Infographic]
#YouthMonth: How brands can win with Generation Z [Infographic]

Millennials are no longer considered youth, with Generation Z overtaking the title and gaining the attention of brands. This group of youngsters are also called the "Pluralist Generation" because they are so diverse in race, religion and politics, and believe people can coexist happily, having a more optimistic view of the future.

By Beverley Klein 7 Jun 2016

Hansie Smit
How to boost your boardroom presence

I've been in 12 boardrooms none of which had en suite bathroom; all of which terrified me. The best way to counter that fear, I've found, was to let my mind wander at will to create the impression - to me at least - that I'm anywhere but in a boardroom.

By Hansie Smit 3 Jun 2016

Understanding a brand and connecting it digitally
Understanding a brand and connecting it digitally

Brands have been around as long as there have been things to sell. The term 'brand' originated from the stamp carved onto a product to certify its purity, authenticity and origin. Branding in the modern sense only began to play a significant commercial role with the advent of mass distribution in the latter part of the nineteenth century.

By Jarred Mailer-Lyons 2 Jun 2016

Does your brand packaging encourage customer engagement?
Does your brand packaging encourage customer engagement?

It seems as if even the avalanche of soundbites around the cultivation of genuine brand engagements hasn't reached some of the marketers, as some are still steeped in the 80s mindset when it comes to brand packaging.

By Musa Msane 1 Jun 2016