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Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft or skill and tapped into our 'maker economy', do resonate with consumers, especially Gen Y and the Millennials.

By Louise Marsland 17 Oct 2014 08:12

Where will out of home advertising lead us?
Where will out of home advertising lead us?

As new forms of advertising come to the fore (especially via mobile devices), many have questioned the future role that OOH advertising will play.

By Ingrid von Stein 14 Oct 2014 11:31

The opportunity for African brands - Interbrand Sampson De Villiers
The opportunity for African brands

With pretty much every one of the best global brands having a strong and growing presence in Africa, we need to recognise and learn from key trends and insights that drive the enterprise performance through effective use of the brand assets.

Issued by Interbrand Sampson De Villiers 10 Oct 2014 12:15

Why you shouldn't bombard your audience with the same message on multiple platforms
Why you shouldn't bombard your audience with the same message on multiple platforms

If you've been merrily copy-pasting the same bland marketing message across all the social media platforms you've signed your brand up to, as it's the best way to reach all potential customers', read this quickly, before you do more damage.

By Leigh Andrews 8 Oct 2014 08:00

Mxit Brand Index: 30 September 2014
Mxit Brand Index: 30 September 2014

The latest Mxit Brand Index has been released, revealing the Top 40 South African brands on Mxit on 30 September 2014.

7 Oct 2014 13:52

Millennials? What millennials? Target the correct age demographic on social media
Millennials? What millennials? Target the correct age demographic on social media

Marketers: Get off the high horse of 'millennial' stereotyping to hit home once and for all with your 'youth marketing'.

By Leigh Andrews 7 Oct 2014 07:03

Mike Saunders
Is your omnichannel approach really just a multichannel one?

Omnichannel is the favourite buzzword in the digital world of late, but not everyone has fully grasped the difference between adopting a successful omnichannel approach, and merely featuring on multiple channels.

By Mike Saunders 6 Oct 2014 09:24

Louise Marsland
How to be a 'Millennial' brand

Every generation has its own music, its own icons, beliefs, culture, story - so why not their own brands? Is marketing so 'young' that it is only realising now that you can't necessarily sell the same 'fairy-tale' to every generation?

By Louise Marsland 6 Oct 2014 07:52

New marketing campaign for Shell Helix Ultra
New marketing campaign for Shell Helix Ultra

Shell Helix Ultra with PurePlus Technology represents a major shift for the brand, placing a new strategic focus on gas-to-liquids technology for its top-tier motor oils, as opposed to traditional crude oil refining. To lay out this new vision to motorists, the brand is investing in a global marketing campaign in over 100 countries, including South Africa.

2 Oct 2014 09:40

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure, which according to PwC's research, will reach R3.7bn in 2017. PwC also predicts that search marketing will remain the primary digital advertising format going into 2017.

By Stephen Sandmann 2 Oct 2014 08:42

When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically. And much merriment was had by all, including relevant brands.

By Louise Marsland 29 Sep 2014 13:26

Andrea Mitchell
DigiChat with Andrea: Search engine marketing

Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic. So how do brands go about achieving this, and which search engine marketing initiative works best, organic or paid?

By Andrea Mitchell 29 Sep 2014 07:57

Louise Marsland
'Doing good, is good business'

Brands that do work that does 'good', will also do well in today's marketplace. This was the core message from Loeries 2014 - not only from the great talks, but it was also reflected in the work that won the top accolades.

By Louise Marsland 22 Sep 2014 13:20