#HappinessMatters: Designing a purpose-driven internal brand
#HappinessMatters: Designing a purpose-driven internal brand

In motivating his argument on how to design a successful internal brand, Kirby Gordon, VP of sales and distribution for FlySafair, referred to career analyst Dan Pink's three elements that drive employees: autonomy, mastery and purpose.

By Sindy Peters 28 Apr 2016

Airbnb inspires travellers to live like a local
Airbnb inspires travellers to live like a local

In the next chapter of its mission to change the way people travel, Airbnb is rolling out an updated app with a range of new features and launching a global brand campaign to encourage people to change the way they experience the world around them.

21 Apr 2016

Celebrating the South African brand, as Freedom Day approaches
Celebrating the South African brand, as Freedom Day approaches

South Africa will commemorate the 22nd anniversary of the first non-racial, all-inclusive, national election in its history on 27 April 2016. Freedom Day carries many memories and emotions for all citizens.

By Manusha Pillai 21 Apr 2016

When brands are a matter of life and death
When brands are a matter of life and death

Brands matter. Of course they do - and it's the job of most of you reading this to make sure that brands are meaningful to those who use them.

By Sarah Britten 20 Apr 2016

J. Walter Thompson MENA releases region's Future 100 Trends and Change to Watch in 2016 - JWT
J. Walter Thompson MENA releases region's Future 100 Trends and Change to Watch in 2016

Report uncovers radical shifts in consumer behaviour, driving change, and forcing brands to stay attuned

Issued by JWT 18 Apr 2016

I hate speaking to your call centre!
I hate speaking to your call centre!

How many times have you said this or heard someone say it? In this post I would like to explore the reasons why these interactions are so dreaded.

By Chantel Botha, Issued by BrandLove 15 Apr 2016

How celebrities can help improve a brand's appeal - The XTrade story - Monetary Library
How celebrities can help improve a brand's appeal - The XTrade story

It has been well known in marketing for as long as advertising has existed that having the right people associated with a brand can make a big difference. A celebrity endorsement can instantly raise the profile of a brand or product, and choosing celebrities who appeal to different markets than you currently engage can broaden your brand's appeal.

Issued by Monetary Library 13 Apr 2016

The Loeries: Encouraging unity through creativity
The Loeries: Encouraging unity through creativity

Loeries® Creative Week™ is a must-attend event for the who's who in the brand communications industry across Africa and the Middle East. Taking place from Monday 15 August to Sunday 21 August, Loeries® Creative Week™ Durban includes various activities - from judging, MasterClasses, the DStv Seminar of Creativity to networking sessions and exhibitions. Attendees are guaranteed an engaging and stimulating experience throughout the creative festival.

Issued by Loeries 13 Apr 2016

©langstrup via 123RF
Reputation discussions should happen more frequently in business

We are living in an interesting time, with so much focus on our country's President, his past and current actions, and the company he keeps. Since the furore that erupted over his ties with the Gupta family, we have seen KPMG, Sasfin, Absa and FNB decide to cut ties with the Gupta family-owned businesses - no doubt at considerable financial loss.

By Ashley Truscott 11 Apr 2016

Sustainability a key driver to brand success
Sustainability a key driver to brand success

According to Bloomberg, 8 out of 10 entrepreneurs who start business fail within the first 18 months. In South Africa, 86% of start-up businesses fail in their first year.

By Nkgadimeng Ramela 11 Apr 2016

[One Show 2016] Branded Entertainment, Radio and PR finalists announced
[One Show 2016] Branded Entertainment, Radio and PR finalists announced

The One Club have announced the finalists for branded entertainment, radio and PR for the 43rd Annual One Show Awards.

11 Apr 2016

© Panom Bounak – 123RF.com
Madonna vs Meat Loaf: When is it time to rebrand?

If your company is your body, then your brand is your face, both sensing and communicating.

By Christo Maritz 8 Apr 2016

Rebranding Rietfontein: A fresh new arrival - Weathermen  & Co
Rebranding Rietfontein: A fresh new arrival

The familiar Namibian juice brand, Rietfontein, recently briefed Weathermen & Co to create a new look for their line of fruit juices. It was an exciting challenge, giving an established, well-known brand like Rietfontein a new set of clothes and put some wuma in its personality. This is a brand that's been around for decades (since 1985) and as everyone knows: people don't like change, especially if the change involves their favourite beverage.

Issued by Weathermen & Co 7 Apr 2016