Sunday Times Top Brands
Sunday Times Top Brands

The 18th annual Sunday Times Top Brands awards took place on Tuesday, 23 August 2016, in Sandton. Hosted by Times Media, the awards represent the outcome of 3,500 nationally representative consumer interviews and 502 interviews with business decision-makers. The research, conducted by leading market research house TNS, reflects consumer and business perspectives on brands in South Africa.

Issued by TNS Global 3 days ago

Ian Fuhr
Sorbet's Ian Fuhr hits the nail on the head when it comes to brand loyalty

With over 265,000 loyalty members to date, Sorbet Group's CEO Ian Fuhr recently shared insights on the subject of developing brand loyalty at Business of Design in Johannesburg, where he explained why Sorbet's service culture is its competitive advantage in an industry that is first and foremost about the customer.

By Jessica Tennant 23 Aug 2016

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CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

A recent study from Stein IAS, in partnership with the Chief Executive Group, revealed that CEOs have evolved their expectations for marketing. But they don't think their CMOs are evolving with them.

By Bandile Ndzishe 22 Aug 2016

#WomensMonth Newsmaker: Abongile Kolisi from Pernod Ricard
#WomensMonth Newsmaker: Abongile Kolisi from Pernod Ricard

Abongile Kolisi has been appointed as the brand ambassador for Chivas Regal at Pernod Ricard. Prior to her new role, she spent three years at SA Breweries in sales; two years at BrandSmith in activations for Glenfiddich, Remy Martin and Grant Whisky; and two years as Brand Ambassador for SKYY Vodka.

By Beverley Klein 22 Aug 2016

Building brands in a world we can't control
Building brands in a world we can't control

It used to be that people only had a few TV channels to watch and radio stations to listen to. Routines were planned around what time their favourite programmes were aired.

By Enver Groenewald 19 Aug 2016

Brand before marketing
Brand before marketing

A name in itself does not constitute a brand. A brand is a living component which needs its own identity, purpose, character and personality. Many businesses often start marketing their products immediately after they have developed a name and a logo. They regard the brand as the 'fluffy stuff" until they are placed in a position to unpack the brand into something more than just their products. A company's IP starts with a brand or else it becomes a meaningless entity.

By Audrey Naidoo 12 Aug 2016

Selling the 'why', not the 'what'
Selling the 'why', not the 'what'

The Brand Film Co., specialist division of The Brand Alive Group, has launched a new promotional brand film for Ontarget Interiors that exemplifies why selling a customer on 'why' the brand exists, is so important, rather than simply telling what they do.

Issued by Brand Alive 10 Aug 2016

Image by 123RF
#TRENDING: What does it take to be a "breakthrough" brand?

In this 'Year of Disruption', change is also being amplified by those brands that are disrupting the market. Interbrand has packaged this new generation of brands, these "upstarts and challengers", to the established market as "breakthrough brands".

By Louise Marsland 8 Aug 2016

Interbrand identifies the global 'Breakthrough Brands' disrupting markets
Interbrand identifies the global 'Breakthrough Brands' disrupting markets

Interbrand has released its inaugural 'Interbrand Breakthrough Brands and Future Growth Report' to celebrate the "next generation of brands" that will shape the market. All share one major characteristic: growth. These are the brands making it happen today.

By Louise Marsland 5 Aug 2016

How brands are using video
How brands are using video

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly.

By Mike Saunders 2 Aug 2016

#WomensMonth: Kate Schrire and The Creamery of the crop
#WomensMonth: Kate Schrire and The Creamery of the crop

Strawberry basil, white nectarine, jasmine blossom, hot cross bun, pistachio, and Catawba grape are not your average ice cream flavours and when 'garden mint' in a sugar cone tastes like exactly that, it must be true that The Creamery is the cream of the crop in the ice cream business.

By Jessica Tennant 2 Aug 2016

South Africans select 39 Icon Brands for 2016
South Africans select 39 Icon Brands for 2016

The Icon Brands Survey, conducted in association with Target Group Index (TGI), has identified the 39 Icon Brands for 2016, headed up by Sunlight Laundry Bar.

2 Aug 2016

Building your brand, one BRIC at a time
Building your brand, one BRIC at a time

Emerging markets are without a doubt the new frontier. Consumers in emerging markets are encountering marketing environments that are as complex and ever changing as their counterparts in developed countries.

By Johan Hanekom 1 Aug 2016