Heidi Myers
Seven habits of highly successful brands

Brands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments.

By Heidi Myers, Issued by Meltwater 23 May 2016

Thomas Kolster, founder, Goodvertising Agency
#SBCT16: What value does advertising bring to your life?

Thomas Kolster is the founder of the Copenhagen-based Goodvertising Agency. Through Goodvertising, he is challenging the way we do business and advertising.

By Sindy Peters 18 May 2016

Changing course - Brand activations redefined
Changing course - Brand activations redefined

We have all found ourselves sidestepping one of those cute promoters in a tight-fitting dress straddling the product isle at our local grocery store. "Let me tell you about the new..." she starts, but in anticipation you evasively side-step and start walking faster, purposely avoiding eye contact. Not to be dissuaded she continues with her syrupy pitch, "This product will change your life ..." making it seem like this wondrous product will surely change life as you know it, at least forever. You, know you have at least 101 things to do today and do not have time for this frivolity, but you nonetheless politely stop and listen as you feel sorry for the poor promoter, "she is only trying to earn a living after all!".

By Talita Myburg, Issued by Grey 18 May 2016

Brand identity - The Big Brand Theory
Brand identity - The Big Brand Theory

Brand is where it all begins.

By Bogosi Motshegwa 18 May 2016

The opportunities in retail disruption
The opportunities in retail disruption

The Consumer Goods Forum (CGF) has announced that in just over a month, Cape Town will play host to scores of CEOs from the world's most influential consumer and retail brands. The CGF Global Summit, expected to draw more than 800 delegates from over 365 companies from 40 countries, will take place at the Cape Town International Convention Centre from 15-17 June 2016.

16 May 2016

Three neuroscience tricks behind Instagram's new logo
Three neuroscience tricks behind Instagram's new logo

Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run as it uses some clever neuroscience tricks to appeal to our subconscious minds.

By Darren Bridger 13 May 2016

Instagram "modernises" their logo
Instagram "modernises" their logo

I'll make a confession, one of the first things I do in the morning is check Instagram. But this morning I couldn't find it. Why? Because they've "modernised" their logo.

By Beverley Klein 12 May 2016

All infographics ©
When retailers and brands tell the biggest lies

The most powerful currency that cuts through all of the world's most lucrative business deals and transactions is the value of trust, not money. Money is a by-product of creating trust. Once we trust you then we can buy from you, then we can do business with you, then we can give you our money in exchange for goods and services we trust, and then a relationship based on trust can ensue.

By Bandile Ndzishe 10 May 2016

Even low-income consumers have aspirations
Even low-income consumers have aspirations

The fact that some people are in the lower income bracket doesn't mean that we need to only sell entry-level products to him or her.

By Candice Simon 5 May 2016

Brand love: What makes it real?
Brand love: What makes it real?

"During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust." Muhtar Kent (CEO of The Coca-Cola Company).

By Sheila McGillivray 5 May 2016

Insights2020: Three dimensions for customer-centric growth
Insights2020: Three dimensions for customer-centric growth

The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!

Issued by Millward Brown 4 May 2016

Clorox selects FCB and mcgarrybowen/Dentsu Aegis Network as agencies of record
Clorox selects FCB and mcgarrybowen/Dentsu Aegis Network as agencies of record

The Clorox Company (NYSE: CLX) has announced the selection of FCB and mcgarrybowen/Dentsu Aegis Network as the lead creative agencies to represent Clorox's portfolio of businesses. Both agencies have demonstrated strong creative talent, digital marketing prowess, multi-discipline integration, communications planning, and seamless access to outstanding capabilities across their networks.

Issued by FCB Africa 4 May 2016

Marthinus Van Loggerenberg
Building multinational brands in Africa: a business perspective

A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia and the DRC are feverously pursued based on their lucrative economic growth. The saying goes 'Africa is tough country'. Well, this multi-faceted continent certainly reveals more nuances than ever imagined.

By Marthinus Van Loggerenberg, Issued by FCB Africa 3 May 2016