The global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive. In South Africa the talent supply/demand curve is particularly skewed. In 2012, for example, only 15% of our bachelor's students graduated. There are simply not enough skilled job candidates to go around, and that means that those with the skills call the shots.
By Elsa Gouws 5 Dec 2014 14:30
Social media occupies a central role in today's brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place that covers resourcing, objectives and execution for their social media platforms. Here are five best practices that we've seen deliver good results for our clients in the real world.
By Gordon Geldenhuys 4 Dec 2014 14:22
The new visual identity for Media24 will make its mark on the company's Cape Town foreshore head office building, which is undergoing a major revamp as Naspers celebrates its centenary. It is also a World Design Capital Cape Town 2014 project.
4 Dec 2014 09:51
As consumers feel the Christmas pinch, so marketers begin their planning for 2015. In-depth reviews of what worked and what didn't commence and agencies wrack their fatigued brains for new and inspiring ways to reach their audiences in the year to come. Without boring you with predictions for 2015, here are a few suggestions to consider when plotting out the year ahead.
By David Alves 2 Dec 2014 14:05
It's little wonder that Red & Yellow School of Magic and Logic's MD, Diane Charton's advice on what it takes to succeed as a creative is so sought after, with this year's graduating class walking away with scores of wins at all the big awards.
By Leigh Andrews 28 Nov 2014 15:00
There's a social media meme that likens the brain of a creative person to having 100 tabs open all at once. How to harness the creativity inherent in people with intricate imaginations and ideas for work, depends a lot on what they also do after hours.
By Louise Marsland 28 Nov 2014 08:59
The shops and malls are already filled with Christmas decorations to the hilt, complete with BoneyM in the background and Santa photo stations at every corner. It's obvious that the brick and mortar world is racing away on the festive season bandwagon already, but what are the trends in online marketing around the silly season?
By Kirsty Sharman 28 Nov 2014 08:19
Many entrepreneurs that I speak to tell me they know they need to market their business, but they just don't have the time, or they don't know where to start. While I understand that marketing can seem intimidating, it presents huge opportunities for business growth. My advice is not to dive right into complex marketing campaigns, but to begin with these three marketing must-dos, which will start you off on the right track, without breaking the bank.
Creating an online profile is easy, but cultivating a trusted online presence is hard work. It is not as simple as creating a blog and hoping someone will read it, or signing up to Twitter and gaining a few followers. If you - whether an individual or brand - want to build a successful influencer profile you need to create and share messages, pictures or content that appeals to people. This can be via your Twitter handle, Facebook wall, Instagram profile or blog.
By Steven Murray 25 Nov 2014 14:44
How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?
By Ilse van den Berg 25 Nov 2014 11:11
Out of Office is no longer just an automatic reply, but a new talk series that features inspirational, informative and high-profile speakers in unusual spaces, and also what marketers and brand managers alike ought to be if they're to make any meaningful difference in the lives of consumers.
By Jessica Taylor 25 Nov 2014 08:58