Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result. Money is the fuel for the engine, not the reason for the journey. But what does it mean to operate with purpose, and how does a business identify whether it really knows what its purpose is?

By Mike Freedman 19 Sep 2017

Zeitz Museum of Contemporary Art Africa launches with iconic brand identity
Zeitz Museum of Contemporary Art Africa launches with iconic brand identity

New logo and brand identity created by M&C Saatchi Abel for the Zeitz MOCAA

Issued by M&C Saatchi Abel 19 Sep 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.
Unilever's brand plan to grow business across Africa

Multinational Unilever has launched an Africa hub in Johannesburg, South Africa, as part of its ongoing drive to grow its business of iconic brands across the African continent.

19 Sep 2017

Esther Mahlangu cuts the ribbon to officially open the mural to the public
SA's art and culture takes to the streets in New York

In a month-long partnership with Citi Bike which will see South Africa's unique art and culture taking to the streets of New York City, South African Tourism's US office is taking an innovative approach to grow the SA's arts, culture, and heritage offering by encouraging New Yorkers and visitors to the city to travel to South Africa.

18 Sep 2017

Jenna Murray-Smith: A driving force behind the Red Cherry legacy
Jenna Murray-Smith: A driving force behind the Red Cherry legacy

Jenna Murray-Smith, one of the driving forces behind the 23-year-old Red Cherry legacy, has recently been appointed Managing Director. “It's exciting times for us,”, says CEO Mike Glover, “and Jenna's contribution in the last 15 years has put our exciting Red Cherry brand firmly on the map.” Glover goes on to say, “We have evolved to such an extent that we need the likes of Jenna to take the lead.”

Issued by Red Cherry Interactive 14 Sep 2017

#InnovationMonth: A different take on communications
#InnovationMonth: A different take on communications

ByDesign Communications (ByDesign) is celebrating its first year of business this month and has already won a few awards, including being named the SABRE EMEA Best New PR Consultancy in 2017.

By Jessica Tennant 12 Sep 2017

Images:
SA Tourism's new brand film captures the essence of SA

South African Tourism's new brand film which showcases a story of an inspiring, colourful and warm country, tells the story of Bheki, a young Mbhaco maker from rural Eastern Cape, who travels the country in search of inspiration for a Mbhaco - a traditional Xhosa wedding gown, with a modern twist. During his travels, he meets the people who welcome him with warm smiles while he samples all of what the many varied cultures have to offer.

8 Sep 2017

Launching your brand into Africa
Launching your brand into Africa

Living in South Africa and enjoying all the benefits of our very modernised and advanced shopping amenities, doesn't remotely prepare brands for entering the vastly different shopping arenas in other African countries... That's where Nomfundo Dlamini, of Tank Research, believes thorough prior investigation of potential markets is invaluable in preventing massive mistakes.

6 Sep 2017

How to be a breakthrough brand - Key lessons and insights
How to be a breakthrough brand - Key lessons and insights

Discover what it takes for your brand to truly break through in today's crowded market. Join forward-thinking brands and marketers at this innovative seminar on 10 October!

Issued by Knowledge Resources 5 Sep 2017

Who gives a s#!t about EVP?
Who gives a s#!t about EVP?

Well, most people - young and old - it seems. Whilst the term Employment Value Proposition (EVP) might not be widely understood amongst people outside of the HR and talent attraction departments, and not even widely acknowledged as ‘a thing' amongst employees and prospective talent, global research shows that the fundamentals that make it up are at the forefront of all of their minds.

Issued by Brand Alive 5 Sep 2017

Image Supplied
Table Mountain cable cars sports new branding for a priceless experience

In a branding partnership with global payment and technology company, Mastercard, Table Mountain Cableway has unveiled a new look for its cable cars.

1 Sep 2017

#WomensMonth: Pernod Ricard's Vika Shipalana on creating ‘money can't buy' experiences
#WomensMonth: Pernod Ricard's Vika Shipalana on creating ‘money can't buy' experiences

As the channel director of Prestige at Pernod Ricard South Africa, Vika Shipalana works in the luxury brand space and her expertise lies in marketing to this select class of individuals. As she was a judge at last year's Standard Bank Top Women Awards and is said to be a 'champion for women empowerment', we thought we'd interview her this Women's Month, not only to find out how she builds lasting connections between high-end brands and consumers, but also how she 'inspires the girl child to thrive'.

By Jessica Tennant 29 Aug 2017

Homegrown business Mr Delivery gets a bold and bright brand makeover
Homegrown business Mr Delivery gets a bold and bright brand makeover

New look and feel positions Mr D Food as the premier food delivery service in SA...

Issued by M&C Saatchi Abel 28 Aug 2017