The Ask Afrika Youth Brands Awards, released on 22 November 2015, indicate that the youth market still favours Nokia as the number one brand, with Shoprite second, Mr Price third and Edgars fourth in this year's survey.
24 Nov 2015 08:58
Prof. Jenni Romaniuk, Associate Director (International) at the Ehrenberg-Bass Institute, the world's largest centre for research into marketing, will be in South Africa early next week to launch the sequel to her best-selling marketing book 'How Brands Grow'. She will be sharing a few insights from it and will be hosted by Spark Media, to offer clients and partners 'insights that ignite'.
By Danette Breitenbach 20 Nov 2015 08:00
During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media.
By Beverley Klein 18 Nov 2015 09:34
Design and advertising non-profit D&AD, with the support of Creative Skillset, have launched a free online course for professionals who manage brands across the creative industries and beyond, examining a fundamental challenge of all marketing and communications, "How do you engage your audiences through story?"
17 Nov 2015 08:57
Semi-sacred cows and levers to leave alone.
By Douglas Kruger 13 Nov 2015 12:00
When it comes to Africa, Africans and the African market everything marketing related should be implemented with a blanket approach. This is because Africans aspire to be anything but African, more specifically they yearn to buy into whiteness of western cultures.
By Banele Rewo 13 Nov 2015 08:49
In its latest Iconic Brands research survey, Ask Afrika has identified four types of loyalists and anti-loyalists that display varying behavioural patterns when it comes to brand loyalty. These are non-loyalists, hard-core loyalists, non-shifting non-loyalists and shifting loyalists.
3 Nov 2015 09:51
As part of its ongoing commitment to bring viewers the best in local and international content and entertainment on one platform, DStv Premium is proud to announce Gabriel Macht as its brand ambassador. Macht is the very popular, quick-witted and charming lawyer in the popular series, Suits.
Issued by Velocity Films 28 Oct 2015 10:35
South Africa has a lot to be proud of, our country has one of the most sophisticated infrastructure networks in Africa, our financial institutions are some of the most stable in the world, the JSE is listed globally as the ninth biggest stock exchange, and to top it off, we are one of the most progressive democracies. It's easy to adopt an almost bombastic attitude under the heady influence of such achievements, but South Africans need to realize that our country is not an Island, and there is no 'I' in team.
By Michael Wood 28 Oct 2015 10:18
The pilot South African Loyalty Programme Member Engagement Survey canvassed 750 members of loyalty programmes in key sectors across the country in an online survey conducted by Tritech Media (formerly Value?Nettwork) and portfolio company Eighty20.
28 Oct 2015 09:39