The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?", while media owners are trying to show the best value for money to its clients.
By Claudelle Naidoo 11 Nov 2014 14:00
This article began as, 'Why missions and visions typically suck: a letter to clients'. But then I did a bit of research and found a Bain and Company survey. It shows that organisations with clearly defined vision and mission statements tend to outperform those without. It seems these roundly disparaged little paragraphs may have their place, under a set of very strict conditions. Which I'll share with you here.
By Tiffany Markman 5 Nov 2014 07:43
Domains.co.za has announced the pricing for .joburg, .capetown and .durban - and thus far, .capetown leads the pack.
4 Nov 2014 09:39
In the digitally enabled economy of today, connected and intelligent individuals face a world rife with competition when it comes to career advancement or even business survival. To stand out above the clutter as an individual, you need a newer, far reaching approach to building your personal influence and equity.
By Vanessa Bluen 3 Nov 2014 15:01
Your brand has value. You might not be sure how much or where it comes from, but it still has value. This value usually relates to the products, people, and reputation surrounding it. Brands can, however, be diluted and lose value when customers feel annoyed, cheated or disappointed - when the brand falls off its pedestal and is reduced to "just another ordinary" one.
31 Oct 2014 07:50
Facebook, Inc has launched its new app, "Rooms" across iOS devices in the US, with an eventual roll-out to more devices and areas. What could this mean for your company?
By Jason Perelson 30 Oct 2014 06:09
It's visual, emotive, social, and addictive. It also lives up to the adage, "A picture tells a thousand words!"
By Zimaseka Njomi 29 Oct 2014 14:58
In today's complex media landscape, brands need a solid mix of traditional and digital media skills from their agencies if they are to achieve the best possible results from their marketing and advertising spending.
By Diane Charton 27 Oct 2014 15:11
Oomph's infographic, called '40 brand logos with hidden messages', landed in our inboxes last week. Intrigued, I contacted Oomph's marketing executive Jack Reid for more information...
By Leigh Andrews 27 Oct 2014 08:00