Branding most read

Your industry
Rolf Akermann
Beware... Winter is coming!

As a matter of fact, winter has been coming (as in the case of "The Game of Thrones") for decades. Consumers have been demanding more clarity as to what the contents/ingredients/nutritional values are of the products they buy...

By Rolf Akermann 26 Jun 2015 14:28

Connecting with Survivors report unpacks the power of the informal market
Connecting with Survivors report unpacks the power of the informal market

The UCT Unilever report, 'Connecting with Survivors' states that Survivors (defined as people with a household income of less than R6,000 per month) have over R300bn of spending power, according to the National Income Dynamic Survey. Survivor incomes have grown and in 2015 spending on grants increases from R118bn to R145bn.

22 Jun 2015 14:02

A brand on a journey
A brand on a journey

Most of us are familiar with Eugene, the face and voice of Nedbank's retail division. More recently Nedbank launched a campaign for its business banking division. This also signals the move towards a broader direction the bank will be taking with its marketing communications going forward.

By Danette Breitenbach 19 Jun 2015 15:15

Mogorosi Mashilo
Two reasons why it's okay not to have a load shedding ad campaign

There are many occurrences in people's everyday lives and it's these incidents that create trends that advertising campaigns tap into in order to become relevant and current.

By Mogorosi Mashilo 16 Jun 2015 07:48

Five important tips to creating viral content
Five important tips to creating viral content

The other day someone said to me "Why don't you just shoot a video, publish it online and make it go viral?" Viral meaning share thousands of times on the internet by people all over the world.

By Sibongile Lehloo 12 Jun 2015 13:47

The tarnished image of South Africa's brand
The tarnished image of South Africa's brand

I am certain most people can agree that the alleged report of South Africa's involvement in the FIFA scandal could prove to be the straw that broke the camel's back. A spectacle of this nature involving SA being played out on a wide scale via international media is long overdue; since we trade outside our shores it was just a matter of time before the internal rot began to sting outside the cocoon.

By Rebone Masemola 11 Jun 2015 13:37

Digital Out of Home: Key medium influencing the media landscape
Digital Out of Home: Key medium influencing the media landscape

In the next year, DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, MD: Provantage Media Group who believes that Digital Out of Home (DOOH) is going to revolutionise the OOH media landscape in South Africa.

By Danette Breitenbach 11 Jun 2015 11:18

Everyone's reading... their phone
Everyone's reading... their phone

When people think of public relations they think 'press release'. They think of discussions with the client, research and formulating a release that will ultimately be signed off by the client and sent out to media - hopefully landing on the right desk on the right day. The desired result being a mention in their publication, on radio, or prize of all prizes, television.

By Marion Scher 10 Jun 2015 14:05

Sheila McGillivray
10 ways for business to become more emotionally engaged

Advertising has left the rarefied atmosphere of one-way communication and marketers are now under intense scrutiny in a 24/7 public arena. An enlightened approach is key to speaking to savvy consumers and the value of emotional engagement (EQ) in business has never been higher. Brands that reveal their humanity make the best connection with consumers. How effective the connection is largely dependent on the emotional intelligence of a business.

By Sheila McGillivray 10 Jun 2015 13:44

We are entering the next phase with Pinterest and Instagram
We are entering the next phase with Pinterest and Instagram

Exciting news in the social media world with two big announcements, one from Pinterest and one from Instagram...

By Warren Harding 9 Jun 2015 12:23

Bringing the virtual world to marketing
Bringing the virtual world to marketing

Virtual reality is a phrase synonymous with science-fiction movies and futuristic plots. But that future is now, with the advent of products like Oculus Rift, Samsung Gear, Google Cardboard and more. Get ready world, things are about to get virtual.

By Beverley Klein 9 Jun 2015 06:35

Tiso Blackstar renames, acquires Times Media Group and Kagiso Tiso Holdings share
Tiso Blackstar renames, acquires Times Media Group and Kagiso Tiso Holdings share

LONDON, UK: The board of Tiso Blackstar Group SE (Tiso Blackstar) has announced the completed acquisition of Times Media Group Limited (TMG), leaving it with full ownership (100% ordinary share capital) of the largest and most dynamic media company in sub-Saharan Africa. Tiso Blackstar has also acquired a 22.9% equity interest in Kagiso Tiso Holdings (KTH), one of South Africa's largest black-controlled investment companies.

8 Jun 2015 09:34

In-house outsourcing
In-house outsourcing

In-house brands have become the fastest growing FMCG phenomenon in the retail environment. Think of Spar House Brands and Pick-n-Pay No-Name. The manufacturing and logistics of these products are outsourced, ensuring the retail brands remain focused on their core expertise.

By Lara Cassel 5 Jun 2015 14:42