Decades ago, media monitoring mostly consisted of a simple clippings service that delivered news clippings to clients and PR firms on a regular basis...
By Michal Wronski 27 Jul 2015 06:00
You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media: savvy and switched on 24/7 so as not to miss an opportunity or counter a threat.
By Louise Marsland 24 Jul 2015 10:46
The news that Starbucks will be entering South Africa is positive - after all the Starbucks brand is known to be a quality coffee brand. Will the global brand be able to achieve sustainable success locally? SA's coffee culture is still in its infancy and competition will surely blast Starbucks from all sides - it's not going to be easy to achieve long-term success.
By Michael Wood 17 Jul 2015 13:30
Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes. Companies like Coca-Cola, Starbucks and Apple are top examples. These companies know which goose lays the golden eggs and their budget allocations to marketing functions and the adoption of marketing software attests to this.
By Joseph Neusu 13 Jul 2015 13:03
Kauai has unveiled a new concept store at The Zone @ Rosebank with a new CI, a new store look and feel, and a new menu designed to give customers a 'nutritional theatre' experience...
9 Jul 2015 11:10
The logo of a company or a brand has to be instantly recognisable and must also attempt to represent the company's ethic, industry, and personality. Designing a logo may seem to be an easy task. It's all about picking the correct colours, choosing a wacky font, and matching it to Clipart, right? Well, no...
By Roane Swindon 6 Jul 2015 14:00
On Thursday, 2 July 2015, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizWazza) chatted in studio to Lauren Durant, Director at Isilumko Activate, a national brand activations business geared to help brands grow, sell more and create better relationships with their customers by interacting with them in a more meaningful way.
2 Jul 2015 14:37
According to BBMG, more than a third of the global population are 'aspirationals', who believe they have a responsibility to consumer brands that are good for the environment and society. That accounts for more than two billion consumers around the world.
29 Jun 2015 15:22