Branding most read



Garren Coetzee
Look at the legs on that strategy

The term "strategy" in day-to-day advertising, is thrown around as loosely as "booty" is in modern day hip-hop. And even though both are constantly being referred to, no one can truly pinpoint what a good one looks like.

By Garren Coetzee 29 Jan 2015 14:05

AVE and the consumers turning against you - how do you measure the 'damage'?
AVE and the consumers turning against you - how do you measure the 'damage'?

South African consumers, business people and politicians are standing in disbelief as two major South African business brands count the costs of underestimating the plight of the consumer last year.

27 Jan 2015 15:10

Belvedere Vodka gets product placement in new Bond film
Belvedere Vodka gets product placement in new Bond film

The new James Bond film, Spectre, due for global release on 6 November 2015, features Belvedere Vodka for the spy's iconic "shaken not stirred" vodka martini.

27 Jan 2015 08:33

What we've learned from institutions of higher learning
What we've learned from institutions of higher learning

According to figures released by the Department of Basic Education, 403,874 students passed their National Senior Certificate (NSC) this year. Amid the excitement of negotiating this hurdle, for many it brings the question: "Where to now?" into sharp focus. For higher education institution (HEI) brands, this is peak season, with brands playing an important role in informing decisions.

By Christopher Human 26 Jan 2015 10:45

Enabling The Love Trust - Brand Alive
Enabling The Love Trust

Leading international brand development and expression consultancy, Brand Alive, has launched a groundbreaking new social investment initiative designed to create real and sustainable value for South African non-profit organisations where it counts most. 'Enable' - the new division of The Brand Alive Group - will do precisely this - enable the business success of deserving social initiatives through the application of world-class brand development and expression services and practices.

Issued by Brand Alive 22 Jan 2015 11:40

Brett Horn
Five ways pitching out creative briefs will kill your brand

Over the past few years, we have witnessed an ever-growing trend, in which large FMCG brands attempt to generate savings through aggressive procurement policies. In the marketing industry, this means 'pitching out' design projects to as many agencies as possible.

By Brett Horn 20 Jan 2015 12:19

First 'Brand Wars' initiative evaluates pizza
First 'Brand Wars' initiative evaluates pizza

The recently launched 'Brand Wars' initiative, spearheaded by Andrew Ross, MD of Havas Sports & Entertainment South Africa, seeks to find consumer brands and pit them against each other with real time, real world consumer feedback. These findings are then compared against how the brand is perceived by consumers.

20 Jan 2015 09:47

[Biz Takeouts Podcast] 118: Money4Jam with Warren Venter and BizTrends 2015
[Biz Takeouts Podcast] 118: Money4Jam with Warren Venter and BizTrends 2015

On the very first Biz Takeouts Marketing and Media Radio show of 2015, on Thursday, 15 January, show host Warren Harding was joined in studio by Warren Venter, COO and co-founder of M4JAM, an innovative platform that empowers thousands of people across the country to earn cash using their phones.

16 Jan 2015 13:35

New brand positioning for Dialdirect
New brand positioning for Dialdirect

To launch its new brand positioning, Dialdirect, in partnership with Joe Public and production house Velocity, has created an advert directed by Greg Gray that illustrates how time is precious with the take home message that Dialdirect will not waste it.

15 Jan 2015 10:26

Donna Rachelson
Some tough questions to ask yourself about your marketing for this year

1. What channel should I not be using this year?

By Donna Rachelson, Issued by Branding and Marketing YOU 14 Jan 2015 10:08

Consumers wary of high-tech devices
Consumers wary of high-tech devices

According to a new report from Accenture, titled Engaging the Digital Consumer in the New Connected World, most consumers experience challenges using several new types of smart high-tech devices.

13 Jan 2015 09:19

Sid Peimer
Brand loyalty - a thing of the past for technology brands?

This year's Consumer Electronics Show will feature everything from biometric socks and other 'wearables' to 3D printers, drones, robotics, virtual reality and TVs where the clarity is best described as 'breath-taking'. However, in the recent Brandwatch Report on consumer technology, it was reported that 78% of consumers are not loyal to one particular brand. I have not seen the original research, but I have seen the writing on the wall for technology brands where both genders value features at a decent price above all other factors.

By Sid Peimer 8 Jan 2015 07:21

Takealot, Kalahari merger approved
Takealot, Kalahari merger approved

The Competition Commission announced the approval of the merger application of Takealot.com and Kalahari.com, two of South Africa's leading e-commerce players, yesterday, 5 January 2015. This pioneering online retail merger becomes effective on 1 February 2015.

6 Jan 2015 10:04