Sadly, for many organisations, marketing is the job of the marketing department. It operates in its own silo, with very little influence on business strategy or operations. It rarely has any representation on the board, and without an executive voice, it just becomes a 'nice to have'. Marketing strategy gets dropped on the CEO's desk with a 'thud', and from there on out it gathers dust.
By Elsa Gouws, Issued by Yellowwood Future Architects 7 May 2015 12:36