#BIGLoveBIGData for Synergize and Saatchi & Saatchi South Africa
Issued by Saatchi & Saatchi 4 Dec 2013 09:45
It is found just about everywhere and is commonly found in items that we as consumers use on a daily basis. We're talking about aluminium. Its strength, flexibility and exceptional lightness make it the perfect material for use in manufacturing of items where these features are necessary and of benefit to the end user.
Issued by Right Stuff 2 Dec 2013 10:52
The communications game is changing faster than many of us realise and businesses either adapt and roll the way the world wants them to roll, or stagnate, and finally regress, into irrelevance.
Issued by icandiCQ 28 Nov 2013 09:50
As summer approaches it's a good time to take stock of your brand and review your strategy in line with a green initiative that is a good brand fit. Sustainability is on everyone's lips so take a look at your brand and see where you can adapt to become "greener". Top international brands have been doing it for years but don't often communicate enough about what they are doing and how they are doing it. Why? It could be that they are either concerned about "green washing" or they just don't know how to tell their story convincingly enough.
Issued by Wrappa Branding and Design 27 Nov 2013 10:28
The fact that happy shoppers spend more is one of the most under-appreciated truths in retail. TNS's global database of retail and shopper studies shows a clear correlation between shoppers' satisfaction and the amount that they spend. At a time when brands and retailers face a shared growth challenge, the value of this insight is greater than ever.
Issued by TNS South Africa 27 Nov 2013 09:18
To ensure that your brand creates a lasting impression, you must be able to differentiate it in a way that's meaningful and memorable among a plethora of competitor brands vying for attention. In order to do this, your brand needs to create conversations with consumers that convey messages in a unique and specialised format.
Issued by Zinto Activation Group 26 Nov 2013 11:31
Many international and local brands make the mistake of their marketing and promotional campaigns not being relevant to consumers.
Issued by Aperio 26 Nov 2013 09:03
Private label brands are no longer a cheap alternative to the FMCG category, they have evolved into exclusive trusted brands that retailers have created, which keep consumers returning to their stores. As a result private labelling has become a major threat to FMCG brands that now have to differentiate their brand benefits even more strongly.
Issued by Aperio 25 Nov 2013 09:20
Bigger is not always better. In the past, vertical and horizontal integration were the guiding principles of business, and that led to mammoth businesses with control over the whole value chain. South Africa, as a result, has some very big business and this can be inefficient and costly, diverting resources away from core competencies to peripheral and historical assets, and slowing down the business when it needs to innovate to keep up with new global competitors.
Issued by Yellowwood Future Architects 21 Nov 2013 10:46
There are many brands that have become iconic in the eyes of South Africans over the generations yet they are not local at all. They have inserted themselves over the years into the daily lives of South Africans and have been adopted by consumers as if they were in fact local brands.
By Michael Wood, Issued by Aperio 21 Nov 2013 09:06
In the words of the famous fashion designer, Coco Chanel, "In order to be irreplaceable, one must always be different." But exactly how different does one need to be? Our personal names (meaning our full names, i.e. John Smith) define us from the day that we are born, so, logically, we believe that our names are our brands, and that we are naturally entitled to benefit from them commercially and otherwise.
By Tiffany Conley, Issued by Adams & Adams 20 Nov 2013 13:59
Why is the McDonald's logo yellow and IBM's logo blue? Is Starbucks' famous green linked to its sustainable credentials? Why is Coca-Cola red when its product is dark black? And why did Microsoft choose to feature all four of these hues in its now iconic Windows logo?
By Tim Hill, Issued by The Brand Union 14 Nov 2013 09:31
"Who's In", you better be #PartyAnimals
Issued by BrandsRock 7 Nov 2013 08:45
For eight years, The Sound Media Group of companies have provided below-the-line campaigns for some of South Africa's best loved brands; breaking world records, creative boundaries and client targets at the same time. With year on year growth exceeding 20% for the last five years, the company, which previously traded as a close corporation, has now consolidated its offering under one name - launching BLK OPS Pty (Ltd) to the market.
Issued by Blk Ops 4 Nov 2013 08:34
When coming up with a new brand identity, it's vital to explore what the individuals within that company represent, as well as the company's collective consciousness. Another important aspect to reflect is not only the present state of the brand, but also how the company may change and adapt in the years to come. All of this was taken into account when designing the new identity for Blast Brand Catalysts.
Issued by Blast Brand Catalysts 1 Nov 2013 08:57
Three key shifts organisations need to make to create an edge in an increasingly competitive world where consumers are more than just buyers.
By Michelle Beh, Issued by NATIVE VML 30 Oct 2013 12:55
Examining how luxury goods are being redefined by brand experiences, I've taken a look at the all new Range Rover.
By Tim Hill, Issued by The Brand Union 30 Oct 2013 12:29
Revlon South Africa is rolling out additional in-store digital signage at its outlets in Edgars and Woolworths, in collaboration with Moving Tactics. A world leader in cosmetics, fragrance and personal care, Revlon has effectively been using brand communication and strong in-store digital media to drive their brand awareness and positive sales performance.
By Chris Day, Issued by Moving Tactics 24 Oct 2013 00:12
Italtile stocks trendy ceramic tiles and bathroomware from a range of leading designers. In 2010, this premium retailer embarked on a revolutionary brand strategy, with the aim of broadening their market while still sustaining their exclusive appeal. From the outset, Blast Brand Catalysts identified the showroom as the primary communication medium for the revamped Italtile identity.
Issued by Blast Brand Catalysts 22 Oct 2013 10:03
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