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Brandigniter - a tried and tested South African solution to drive brand engagement and data building on Facebook - Brand In Motion
Brandigniter - a tried and tested South African solution to drive brand engagement and data building on Facebook

Have you ever looked at creating an engaging Facebook app that doesn't cost an arm and a leg, and actually drives brand metrics as well as building a database? Not always that easy.

Issued by Brand In Motion 28 Nov 2014 11:34

Donna Rachelson
Marketing for entrepreneurs: start here

Many entrepreneurs that I speak to tell me they know they need to market their business, but they just don't have the time, or they don't know where to start. While I understand that marketing can seem intimidating, it presents huge opportunities for business growth. My advice is not to dive right into complex marketing campaigns, but to begin with these three marketing must-dos, which will start you off on the right track, without breaking the bank.

By Donna Rachelson, Issued by Branding and Marketing YOU 26 Nov 2014 12:43

Chris Midgley
What makes a great client service person?

Chris Midgley, Strategist with Blast Brand Catalysts, considers the characteristics that make a great client service person and what traits should be considered when hiring.

By Chris Midgely, Issued by Blast Brand Catalysts 25 Nov 2014 11:21

NF Branding launches Black Friday with 50% discount on selected products
NF Branding launches Black Friday with 50% discount on selected products

From 24-28 November 2014 South Africans will have the opportunity to secure selected NF Branding products at a 50% discount. NF Branding (Pty) Ltd, today the largest branding house in the southern hemisphere, offers a full range of indoor and outdoor branding products. Its clientele includes the largest brands on the African continent and became the local favourite within the market with its strategy to only sell what it produces within its own factories. Nothing is outsourced or imported.

By Aydonne Samuels, Issued by National Flag & Branding 24 Nov 2014 09:09

Chris Midgley
So why should we trust you?

Chris Midgley, strategist with Blast Brand Catalysts, examines what brands and businesses can do to build trust with stakeholders.

By Chris Midgely, Issued by Blast Brand Catalysts 12 Nov 2014 11:48

Big Screen Media at Africa's Major - the Nedbank Golf Challenge
Big Screen Media at Africa's Major - the Nedbank Golf Challenge

The Nedbank Golf Challenge has become one of the pinnacles of the annual sporting calendar in South Africa. Now in its 34th year, this event has featured the biggest names in international golf competing for one of the richest first prizes in the history of the game. This event boasts a decidedly sought after audience of 69,000 (LSM 9 and 10) spectators over four days of tournament play. A network of highly visible LED and LCD screens places your brand message firmly in their hearts and minds.

Issued by Screen Media 10 Nov 2014 09:31

Donna Rachelson
Three clever questions to ask your clients

Most of us have answered customer surveys and wished we could rewrite the questions instead of choosing from the pre-written options. By learning to ask your clients questions that go beyond the typical "check the box" customer feedback survey, you can improve your service levels far more strategically, and boost your client loyalty while you're at it.

By Donna Rachelson, Issued by Branding and Marketing YOU 6 Nov 2014 11:00

Keeping it simple - Brand Alive
Keeping it simple

Publicity. We all want it. We've all got ideas. Some great. Some crap. Tell people. Just be quick. And meaningful. A million dollars an inch is an outdated idea. If you can say it in less, it's worth more.

Issued by Brand Alive 3 Nov 2014 12:45

Thoughts from GIBS' Brand Week - LiveMoya
Thoughts from GIBS' Brand Week

LiveMoya attended several of the sessions held during Brand Week at GIBS last week. Thoughts on two of the sessions, namely "Is There a Future for Brand Marketing in South Africa?" and "The Role of Brands in Creating Wealth and Identity for a Nation" are captured below.

Issued by LiveMoya 3 Nov 2014 11:18

7DKS keeps it fresh for Enterprise resealable packaging - 7 Different Kinds of Smoke
7DKS keeps it fresh for Enterprise resealable packaging

Jozi-based integrated agency, 7 Different Kinds of Smoke (7DKS), recently cooked up a hardworking campaign for the launch of Enterprise's new resealable 1kg vienna packs. With a turnaround time of only a couple of weeks, the agency developed the ingredients for a sophisticated solution that was both on time and within budget, and took on an exciting approach to the humble hotdog.

Issued by 7 Different Kinds of Smoke 31 Oct 2014 12:09

Blast Brand Catalysts takes CTM into overdrive - Blast Brand Catalysts
Blast Brand Catalysts takes CTM into overdrive

CTM might be South Africa's market leader, but there's no taking that for granted. Known and trusted for everyday value on tiles, taps, toilets, basins, baths, accessories and d├ęcor, CTM is upping the ante with prolific promotional activity throughout the trading year.

Issued by Blast Brand Catalysts 31 Oct 2014 11:03

How to develop destinations as brands - FusionDesign
How to develop destinations as brands

Destinations aren't different from tomato sauce, fabric softener or any product for that matter. Just like products, destinations have their own "flavour" and identity that make them different. Therefore, just like products, destinations need logos, straplines and ads to establish themselves in the market place.

Issued by FusionDesign 24 Oct 2014 10:32

Getting your brands directly to families just before Christmas has never been easier
Getting your brands directly to families just before Christmas has never been easier

Grow will be distributing 10,000 sample packs to moms at preschools and playgroups nationwide, shortly before school closes for the year.

Issued by Grow Marketing 24 Oct 2014 09:45

Donna Rachelson
How email impacts your brand in the workplace

Email is like any other form of communication - there are acceptable norms and also types of behaviour deemed as inappropriate. For example, I often have business executives asking me for advice on how to help their colleagues or employees to understand and abide by email etiquette. They find that while these people are technically skilled and communicate well in person or over the phone, the way they use email reflects poorly, not only on them, but on the organisation as a whole. I hear complaints about employees who think that communicating via email is licence to use "SMS style slang and abbreviations" or be overly familiar (which is inappropriate within an organisation, but even more so when the person is communicating with clients). On the other hand, I hear of employees who are curt, abrupt or even downright rude when communicating through email. Little do these people realise the negative impressions that their email behaviour is creating in the minds of their peers.

By Donna Rachelson, Issued by Branding and Marketing YOU 16 Oct 2014 12:30

The economics of branding: Positioning for maximum value - Yellowwood Future Architects
The economics of branding: Positioning for maximum value

The law of supply and demand has been understood since the 14th century, when Mamluk scholar Ibn Taymiyyah wrote: "If desire for goods increases while its availability decreases, its price rises. On the other hand, if availability of the good increases and the desire for it decreases, the price comes down."

By Gerhard Reinecke, Issued by Yellowwood Future Architects 16 Oct 2014 10:31

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