Promise wins Edcon's Speciality Division business
Promise wins Edcon's Speciality Division business

Promise will be responsible for all tenets of the Edcon marketing continuum, including strategy, through-the-line campaigns and digital execution for a number of diverse and exciting brands...

Issued by Promise Brand Specialists 21 Jun 2016

Employer branding: Are you doing it right?
Employer branding: Are you doing it right?

Employer branding is becoming such an important focus area; it has the power to affect the overall market perception of your company. So what is it about your company that would attract talent?...

Issued by Ayanda Mbanga 20 Jun 2016

Boris Dzhingarov
Five ways to increase transparency in your business (and why you should)

Trust is hard to come by, and that may be true for businesses even more than for people. If you want a consumer to buy from you, you have to get him or her to have absolute faith that you're going to deliver on your promises...

By Boris Dzhingarov, Issued by Monetary Library 20 Jun 2016

Taking funeral insurance to every corner of Namibia
Taking funeral insurance to every corner of Namibia

Bonlife, a Namibian funeral insurance company, asked Weathermen & Co to breathe some new life into their brand identity and voice. With a strategy session to boot, they came to Bonlife's true brand persona... The Guru...

Issued by Weathermen & Co 15 Jun 2016

Tullamore D.E.W packaging
Tullamore D.E.W packaging

Bittersuite was briefed to create an off-trade gift carton for Tullamore D.E.W. that boosts the shelf equity of the brand, while encouraging all-year-round gifting...

Issued by Bittersuite 15 Jun 2016

Like Giants - The Greener Surfer film
Like Giants - The Greener Surfer film

Like Giants is a production company that tells digital stories. They wanted a self-promotional video to showcase their passion for authentic content and storytelling...

Issued by Bittersuite 14 Jun 2016

The world's first Wi-Fi unicorn
The world's first Wi-Fi unicorn

Wazoogles Superfoods has a deep and undeniable passion for health, believing that the sky is the limit. The brand has big aspirations and wants to lead the lifestyle and health category in a way that's never been done before...

Issued by Bittersuite 13 Jun 2016

Four proven brand protection strategies you aren't paying attention to
Four proven brand protection strategies you aren't paying attention to

A stolen brand could be as painful as a stab in the back. Yet, it happens every day. So if you've been working relentlessly to build a unique business brand, the first thing you should do is to protect your brand...

By Jimmy Rohampton, Issued by Naija Writers’ Coach 13 Jun 2016

The 2016 BrandZ Top 100 Most Valuable Global Brands
The 2016 BrandZ Top 100 Most Valuable Global Brands

'Transparent innovation' pushes Google back to the top of the BrandZ Top 100 Most Valuable Global Brands, increasing its worth to $229bn. The ability to disrupt sets apart the fastest growing brands...

Issued by Millward Brown 8 Jun 2016

Local consumers display 'seriously South African' brand allegiances
Local consumers display 'seriously South African' brand allegiances

A brand's country of origin is cited as equally important - or even more important - than other purchasing criteria such as price and quality in a new Nielsen Global Brand-Origin report on local versus global brands...

Issued by Nielsen 3 Jun 2016

Rocket Creative launches retail focussed ChargerLITE product merchandising solution
Rocket Creative launches retail focussed ChargerLITE product merchandising solution

Rocket Creative Design & Display successfully prototyped and recently launched their innovative new ChargerLITE product merchandising unit...

Issued by Rocket Creative Design & Display 3 Jun 2016

Michelle Storey
Consumer brand activations help you develop a positive perception of your brand

Take a moment to think about the top brands that you consume and ask yourself how you came to value them. The answer lies in a process known as brand activation, the different elements of which I will explore in this article...

By Michelle Storey, Issued by Tradeway Promotions 24 May 2016

Heidi Myers
Seven habits of highly successful brands

Brands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments...

By Heidi Myers, Issued by Meltwater 23 May 2016

Drive sales in the retail space through Faster Displays
Drive sales in the retail space through Faster Displays

The Clarion Group introduces Faster Displays - a flexible and versatile POS system which allows unlimited scope to create self-supporting and self-mounting retail POS displays...

Issued by The Clarion Group 18 May 2016

Changing course - Brand activations redefined
Changing course - Brand activations redefined

Sometimes we get carried away by product demonstrations or the interesting product displays, perhaps even purchasing the product as a result. But, does it really make us loyal brand consumers in the long run?...

By Talita Myburg, Issued by Grey 18 May 2016

Tell the story
Tell the story

It came as no surprise after I recently read that one of South Africa's proclaimed "leading" ad agencies hasn't hooked a major client in two years...

By JJ Van Niekerk, Issued by Forever Friday 18 May 2016

Get geared to measure brand impact
Get geared to measure brand impact

The measurement of brand awareness and impact can be a very difficult exercise. Companies are looking for one-time solutions or standarised tools based on specific brand activations to apply and transform the data...

By JJ Van Niekerk, Issued by Forever Friday 17 May 2016

Trump your brand - trigger emotion
Trump your brand - trigger emotion

Brand strategies fail daily due to lack of imagination when consumers develop no aspiration to engage into their consumer psyche to convert into your long-term loyalists...

Issued by Forever Friday 16 May 2016

Promise Digital wins Castle Lite Lime
Promise Digital wins Castle Lite Lime

After a pitch process, Promise Digital has been appointed by the South African Breweries to take custodianship of the Castle Lite Lime brand's digital account...

Issued by Promise Brand Specialists 12 May 2016

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