Leading international brand development and expression consultancy, Brand Alive, has launched a groundbreaking new social investment initiative designed to create real and sustainable value for South African non-profit organisations where it counts most. 'Enable' - the new division of The Brand Alive Group - will do precisely this - enable the business success of deserving social initiatives through the application of world-class brand development and expression services and practices.
Issued by Brand Alive 22 Jan 2015 11:40
There are a few hard truths about today's consumers. Yes, they are savvier, they are more outspoken and they know what they want out of a brand - but many South African consumers are also angry. They feel hard done by, ripped off and even abused by retailers, banks, airlines, etc.
Issued by NATIVE VML 21 Jan 2015 11:18
1. What channel should I not be using this year?