Michelle Storey
Consumer brand activations help you develop a positive perception of your brand

Take a moment to think about the top brands that you consume and ask yourself how you came to value them. The answer lies in a process known as brand activation, the different elements of which I will explore in this article...

By Michelle Storey, Issued by Tradeway Promotions 24 May 2016

Heidi Myers
Seven habits of highly successful brands

Brands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments...

By Heidi Myers, Issued by Meltwater 23 May 2016

Drive sales in the retail space through Faster Displays
Drive sales in the retail space through Faster Displays

The Clarion Group introduces Faster Displays - a flexible and versatile POS system which allows unlimited scope to create self-supporting and self-mounting retail POS displays...

Issued by The Clarion Group 18 May 2016

Changing course - Brand activations redefined
Changing course - Brand activations redefined

Sometimes we get carried away by product demonstrations or the interesting product displays, perhaps even purchasing the product as a result. But, does it really make us loyal brand consumers in the long run?...

By Talita Myburg, Issued by Grey 18 May 2016

Tell the story
Tell the story

It came as no surprise after I recently read that one of South Africa's proclaimed "leading" ad agencies hasn't hooked a major client in two years...

By JJ Van Niekerk, Issued by Forever Friday 18 May 2016

Get geared to measure brand impact
Get geared to measure brand impact

The measurement of brand awareness and impact can be a very difficult exercise. Companies are looking for one-time solutions or standarised tools based on specific brand activations to apply and transform the data...

By JJ Van Niekerk, Issued by Forever Friday 17 May 2016

Trump your brand - trigger emotion
Trump your brand - trigger emotion

Brand strategies fail daily due to lack of imagination when consumers develop no aspiration to engage into their consumer psyche to convert into your long-term loyalists...

Issued by Forever Friday 16 May 2016

Promise Digital wins Castle Lite Lime
Promise Digital wins Castle Lite Lime

After a pitch process, Promise Digital has been appointed by the South African Breweries to take custodianship of the Castle Lite Lime brand's digital account...

Issued by Promise Digital 12 May 2016

New brands for the UAE
New brands for the UAE

The Brand Alive Group has conceptualised, named, designed and launched a full range of consumer product brands for Dubai-based client, IMS...

Issued by Brand Alive 10 May 2016

Design, functionality and aesthetics: The psychology of purchase
Design, functionality and aesthetics: The psychology of purchase

Display stands at expos, events and conventions have become works of artful engineering that present powerful opportunities for engagement and purchase...

Issued by Gawk 10 May 2016

Insights2020: Three dimensions for customer-centric growth
Insights2020: Three dimensions for customer-centric growth

By 2020 there will be more than 50 billion connected devices worldwide, that is seven devices per person. Welcome to the era of the connected consumer!...

Issued by Millward Brown 4 May 2016

Clorox selects FCB and mcgarrybowen/Dentsu Aegis Network as agencies of record
Clorox selects FCB and mcgarrybowen/Dentsu Aegis Network as agencies of record

The Clorox Company has announced the selection of FCB and mcgarrybowen/Dentsu Aegis Network as the lead creative agencies to represent Clorox's portfolio of businesses...

Issued by FCB Africa 4 May 2016

34 creates a curious occasion for Musgrave Gin
34 creates a curious occasion for Musgrave Gin

Musgrave Gin approached 34 and asked for out-of-the-box ideas. Realising the opportunity to do some exciting work within the growing gin trend, the team at 34 looked into the stories behind the brand for inspiration...

Issued by 34 4 May 2016

Marthinus Van Loggerenberg
Building multinational brands in Africa: a business perspective

A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia and the DRC are feverously pursued based on their lucrative economic growth...

By Marthinus Van Loggerenberg, Issued by FCB Africa 3 May 2016

Brand inc helps launch unique sporting platform that showcases African talent
Brand inc helps launch unique sporting platform that showcases African talent

Brand inc Creative Group helped launch an exciting new sports property that is designed to reveal African talent to a global audience, called Africa Hoop Showcase...

Issued by Brand inc 29 Apr 2016

New look and feel for Zinto
New look and feel for Zinto

Established experiential brand activation agency, The Zinto Marketing Group, has been in operation for more than 15 years. The brand is embracing change and embarking on a rebrand by refreshing its identity on its company website and logo design...

Issued by Zinto Activation Group 22 Apr 2016

J. Walter Thompson MENA releases region's Future 100 Trends and Change to Watch in 2016
J. Walter Thompson MENA releases region's Future 100 Trends and Change to Watch in 2016

J. Walter Thompson's Innovation Group MENA has released its Future 100 Trends and Change to Watch in 2016, which provides insight into the 100 latest trends across the Middle East and North Africa...

Issued by JWT 18 Apr 2016

Don't skimp on trademark protection for your brand
Don't skimp on trademark protection for your brand

Without a solid brand, your company will simply get lost in the crowd and will not be able to showcase its uniqueness. But in addition to establishing a brand, you should also take the time to trademark it to protect it...

By Boris Dzhingarov, Issued by Monetary Library 18 Apr 2016

I hate speaking to your call centre!
I hate speaking to your call centre!

How many times have you said this or heard someone say it? In this post I would like to explore the reasons why these interactions are so dreaded...

By Chantel Botha, Issued by BrandLove 15 Apr 2016

How celebrities can help improve a brand's appeal - The XTrade story
How celebrities can help improve a brand's appeal - The XTrade story

A celebrity endorsement can instantly raise the profile of a brand or product, and choosing celebrities who appeal to different markets than you currently engage can broaden your brand's appeal...

Issued by Monetary Library 13 Apr 2016