Brand South Africa: persuading talent to come home in a crisis
Brand South Africa: persuading talent to come home in a crisis

In the latest episode of With or Without Sugar, Giles Shepherd of The Brand Alive Group hears from Angel Jones of Homecoming Revolution about what South Africans should be doing to help Brand South Africa to regain its lost equity...

Issued by Brand Alive 6 Dec 2016

Zenzele formalises the brand activation sector with new SETA-accredited course
Zenzele formalises the brand activation sector with new SETA-accredited course

To meet a demand in the brand activation and client service industry for highly skilled brand ambassadors, Michelle Combrinck, CEO and founder of Zinto Marketing Group, recently launched Zenzele Educational Doorway...

Issued by Zinto Activation Group 5 Dec 2016

Boomtown appointed to launch the Jeffreys Bay Craft Brewery brand
Boomtown appointed to launch the Jeffreys Bay Craft Brewery brand

New craft brewery Jeffreys Bay Craft Brewery (JBay CB) has appointed Boomtown to develop its brand as it looks to enter the market in the first quarter of 2017...

Issued by Boomtown 30 Nov 2016

Are you ready for 2017?
Are you ready for 2017?

What does your gut feel say? Well, here's the deal. No longer is it viable to rely on your intuition to know where your marketing campaign is heading...

By Nick Sarnadas, Issued by Madex 28 Nov 2016

Social Media Sentiment Analysis - how to know what's really going on
Social Media Sentiment Analysis - how to know what's really going on

Giles Shepherd and Gabby Cowling of The Brand Alive Group chatted to Freddie Herbst, BrandsEye's Commercial Director, about their Social Media Sentiment Analysis model in the latest episode of With or Without Sugar...

Issued by Brand Alive 23 Nov 2016

Building better brand experiences in the touchpoint revolution
Building better brand experiences in the touchpoint revolution

How can marketers control experiences when they cannot predict in which context, through which touchpoint, and in what order, those experiences will happen?..

By Roz Calder, Issued by Kantar TNS 23 Nov 2016

Remixing natural beauty into urban Jozi with Strongbow Apple Cider
Remixing natural beauty into urban Jozi with Strongbow Apple Cider

Jozi market-goers were recently surprised and delighted as 8,000 paper butterflies were released into the air above the popular Neighbourgoods Market in Braamfontein...

Issued by M&C Saatchi Abel 22 Nov 2016

Infotools SA in proud partnership with BrandMapp 2016
Infotools SA in proud partnership with BrandMapp 2016

Consumer behaviour and media consumption behaviour is changing at a rapid pace. Marketers and media owners need to cast their nets wide to gather data on these trends to make sure they stay relevant...

Issued by Infotools 17 Nov 2016

Publicis Machine gears up with Mercedes-Benz win
Publicis Machine gears up with Mercedes-Benz win

Publicis Machine has just won the hotly-contested Mercedes-Benz Cars Digital/CRM account and already the talented team is gearing up to elevate the digital footprint of this powerful global brand...

Issued by Publicis Machine 17 Nov 2016

Plant seeds while you cross the chasm!
Plant seeds while you cross the chasm!

The result of the American presidential election has once again proven that the chasm is an unpredictable crossing that not even the worlds best marketing analyst could measure...

Issued by Forever Friday 17 Nov 2016

Ready... set... launch!
Ready... set... launch!

The launch of your new start-up or product generates the excitement and feeling of a signature new passionate beginning that is priceless and can't even be measured...

Issued by Forever Friday 16 Nov 2016

Alliance Media is awarded Superbrand status (again)
Alliance Media is awarded Superbrand status (again)

On 4 November, Superbrands East Africa hosted a distinguished awards ceremony at the Villa Rosa Kempinski. The evening was dedicated to the celebration of exceptional brands in Uganda, Tanzania and Kenya...

Issued by Alliance Media 14 Nov 2016

Gender diversity in brand leadership
Gender diversity in brand leadership

A few months ago, Kevin Roberts, the Chair of Saatchi & Saatchi, was suspended and then resigned after his outrageous remarks about women in business. In our supposedly enlightened age, is this really a debate that needs to go on?...

Issued by Brand Alive 3 Nov 2016