Geometry introduces new brand identity and logo
Geometry introduces new brand identity and logo

Geometry, WPP's omni-channel brand experience agency operating in 56 markets around the world, has unveiled a new brand identity reflecting the changes it has gone through since it was launched in 2013...

Issued by Ogilvy & Mather 15 Feb 2018

Round 1 announcement for the Oliver Top Empowerment Awards category finalists
Round 1 announcement for the Oliver Top Empowerment Awards category finalists

The annual Oliver Top Empowerment Awards has announced its first round of 2018 awards category finalists...

Issued by Topco Media 14 Feb 2018

Chris Moerdyk
Majority of marketers still don't know what 'branding' is

Maybe a lot of marketers like to intentionally confuse boards of directors and clients when it comes to "brands" and "branding". I cannot believe they are all that naive...

By Chris Moerdyk, Issued by Chris Moerdyk 7 Feb 2018

Loyalty, advocacy and forgiveness
Loyalty, advocacy and forgiveness

There is more to the results of keeping the promise of a great brand than simply loyalty and advocacy. And that is forgiveness. Allow me a few moments to explain...

By Giles Shepherd, Issued by Brand Alive 6 Feb 2018

Branding builds businesses
Branding builds businesses

In addition to offices in Johannesburg, Cape Town and Durban, OLC has a national footprint which enables the agency to better service the county's leading brands with the right hand-picked brand ambassadors...

Issued by Offlimit Communications 30 Jan 2018

Superunion launches as next-generation brand agency
Superunion launches as next-generation brand agency

23 January 2018 saw the launch of Superunion, a next-generation global brand agency, offering clients access to a wider, more connected range of strategic and creative services...

Issued by Superunion 24 Jan 2018

Best in class: Top 500 Awards finalists announced
Best in class: Top 500 Awards finalists announced

Mercedes-Benz, Discovery Health Medical Scheme and Anglo American South Africa are back to duel for top honours once again, when the second annual Top 500 Awards take place on 7 March...

Issued by Topco Media 17 Jan 2018

Five things consumers are looking for from your brand in 2018
Five things consumers are looking for from your brand in 2018

With 2018 now upon us, we look at five higher order things consumers are expecting from brands in 2018 and beyond...

Issued by IGI 17 Jan 2018

Boris Dzhingarov
Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups...

By Boris Dzhingarov, Issued by Monetary Library 16 Jan 2018

DigitLab Academy launches Online Personal Branding workshop
DigitLab Academy launches Online Personal Branding workshop

DigitLab Academy's new course, "Online Personal Branding", is perfect for sales people, advisors, brokers, business executives, entrepreneurs, consultants, CEOs, aspiring online celebrities and creatives...

Issued by DigitLab 9 Jan 2018