The age of the human brand is upon us. It is no longer enough to sell reliable products of a high quality. A brand needs to be so much more than that. A brand needs to be human. These days brands have their own personalities, social profiles, and a host of other things that a few years ago would have been reserved for actual human beings. But, if you really think about it, have we made our brands less human in an attempt to make them more human?
It would be an obvious mistake to think that the resurrection of Apple Inc. was mainly due to its advertising. But it would also be a mistake to overlook the genius of the advertising that helped to wake the world up to what Apple was doing. That's what this article is about.
TCM was once the home of 'oldies-but-goodies' like Casablanca, Gone with the Wind, and They Died with Their Boots On, bringing these and other classics to viewers across the continent. But just as much as times have changed, so too has the channel's offering.
Issued by Guerilla Tactic Media 6 Jul 2015 09:04
Brands, both physically and emotionally, are designed to be on display - to be seen, to be experienced, bold enough to be impressive and individual enough to be influential. Brands are a combination of visual input and perception. They provide creativity, colour, intriguing design - and very often just the comfort of what is enduring and familiar.
Issued by FSD 23 Jun 2015 08:47
In 1999, AdAge (USA) polled American marketers to determine the greatest advertising campaigns of the 20th century. The winner was 'Think Small', the campaign that introduced the USA to the Volkswagen Beetle in 1959. It was crafted by Doyle, Dayne, Bernbach.
Havas Southern Africa has announced it has joined forces with long-term communications industry icon, Ivan Moroke, in a new business venture to be named "Co-Currency".
Issued by Havas Worldwide 18 Jun 2015 11:51