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Apple overtakes Google in the 10th Annual BrandZ Top 100 Most Valuable Global Brands ranking - Millward Brown
Apple overtakes Google in the 10th Annual BrandZ Top 100 Most Valuable Global Brands ranking

World's top 100 brands are now worth $3.3 trillion to businesses

Issued by Millward Brown 27 May 2015 09:35

New Surf Auto and Verve! celebrate Women in White - Verve
New Surf Auto and Verve! celebrate Women in White

Unilever's original washing powder brand, Surf, wanted to dazzle the women of South Africa with the launch of their new Auto range.

Issued by Verve 25 May 2015 12:07

Giant Films welcomes first female director, Karien Cherry - Giant Films
Giant Films welcomes first female director, Karien Cherry

"When your newest director's debut starts winning awards at the One Show, you know you're onto something, or someone. And we couldn't be happier to officially welcome Karien Cherry to our roster of directors," says Emma Lundy, Executive Producer. "Karien's cinematic visual sense and her intuitive grasp on performance and narrative add an intimate touch to the GIANT house reel."

Issued by Giant Films 21 May 2015 11:22

Corporate identity: Your logo is not your brand - Ayanda Mbanga
Corporate identity: Your logo is not your brand

No logo is designed without an enormous amount of thought and creative purpose. It reduces everything about your company into one vital visual, your name. Or in some instances, merely a symbol. And, naturally, it needs to be designed in a way that will make it unique and memorable.

Issued by Ayanda Mbanga 21 May 2015 11:17

Elsa Gouws
Living brands: How to avoid marketing's 'thud factor'

Sadly, for many organisations, marketing is the job of the marketing department. It operates in its own silo, with very little influence on business strategy or operations. It rarely has any representation on the board, and without an executive voice, it just becomes a 'nice to have'. Marketing strategy gets dropped on the CEO's desk with a 'thud', and from there on out it gathers dust.

By Elsa Gouws, Issued by Yellowwood Future Architects 7 May 2015 12:36

Guerilla turns on incredible with Philips
Guerilla turns on incredible with Philips

Philips depends on innovation to survive in a highly competitive market, both as a company and a brand. When it comes to the latter, Philips South Africa looks to Johannesburg-based boutique agency, Guerilla Tactic, for bespoke creative solutions.

Issued by Guerilla Tactic Media 5 May 2015 12:12

Clarion Retail brands Mercedes dealerships - The Clarion Group
Clarion Retail brands Mercedes dealerships

On behalf of Network BBDO, Clarion Retail recently branded both the Mercedes Northcliff and Mercedes Century Motors Carletonville dealerships. In addition, Clarion Retail branded the AMG Driving Academy at the Zwartkop Raceway - a flagship project for Mercedes.

Issued by The Clarion Group 28 Apr 2015 13:42

As e-commerce booms, retailers need solid partners to soar - PayU
As e-commerce booms, retailers need solid partners to soar

South Africa is seeing a notable growth in e-commerce. The role of companies such as PayU is integral to the successful entry and growth of e-commerce retailers in this space.

Issued by PayU 21 Apr 2015 11:50

Rocket Creative (re)launches into 2015 - Rocket Creative
Rocket Creative (re)launches into 2015

Evolving and learning something new every day has become synonymous with Rocket Creative's approach as a business.

Issued by Rocket Creative 20 Apr 2015 10:08

Gazebo World outdoor branding kit special - Gazebo World
Gazebo World outdoor branding kit special

Gazebo World has extended the current outdoor branding kit special until the end of April 2015.

Issued by Gazebo World 16 Apr 2015 10:49

The future of branded content: Lifestyle journalism in the 21st century - Caxton Magazines
The future of branded content: Lifestyle journalism in the 21st century

Advertorial has been around for decades and over the years it became the holy grail for publishers seeking new revenue streams. But modern branded journalism requires much more involvement, creativity and skill by all involved and, as a result, becomes an integral part of the media platform's overall offering.

By Debbie McIntyre, Issued by Caxton Magazines 14 Apr 2015 13:31