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Building a brand in Nigeria: a South African marketer's guide

For many ambitious South African businesses looking to expand their footprint across Africa, Nigeria is an obvious choice. With a population of 175 million, it is Africa's largest market and has more consumers than anywhere else. The Nigerian economy is growing at an average 6.8% per annum, dwarfing South Africa's modest GDP growth rate. And the country has a rising consumer class that is ambitious and aspirational, with smaller families, higher incomes, better education than previous generations and increasing connectivity to digital and mobile channels. Nigerians are highly receptive to western brands and very brand conscious. It sounds like a marketer's dream.

Issued by Yellowwood Future Architects 18 Jul 2014 10:28

The power of the influencer within a retail environment

Increasing your sales and promotional teams' reach and revenue without increasing headcount

Issued by KnowHow2 18 Jul 2014 09:16

Staying relevant and connected with today's digitally enabled consumer

Brands that want to successfully keep up with today's digitally enabled consumer must consider investing in an always-on multi-channel strategy, which ensures that they are able to exchange information and services 24 hours a day.

By Pete Case, Issued by Gloo 15 Jul 2014 12:42

Four steps to brand survival in tough economic times

The news of "a significant downward revision of South Africa's economic growth forecast for this year" will be setting off alarm bells in many marketers' minds. With Stats SA reporting that the economy contracted by 0.6% in the first quarter and inflation still on the rise, things are going to be tough for a while. Consumers will be under pressure and business will be responding to decreased spending by cutting costs. Marketing is often first to have its budget cut. And many businesses will respond to the financial pressure by slashing prices to drive up volume or raising prices to make up for lost volume.

By David Blyth, Issued by Yellowwood Future Architects 8 Jul 2014 11:31

Solidify brand loyalty with your clients through exhibitions

Living in the 21st century, we're consistently reminded of the depths that the human mind has not yet explored. Computers are getting smarter and smaller, virtual is the new reality and our vehicles can type out and send our text messages as we drive. Competition in business is fierce. Consumers are smarter and pedantic; they expect immediate and sustainable solutions, quality and preference...all served on a silver platter. With living in the 21st century comes choice.

Issued by SSQ Exhibitions 4 Jul 2014 11:56

Sony new CI shopfit, store displays and exhibition programme

Tungsten was awarded to roll out all the new CI programme for Sony stores countrywide for 2014, as well as all point-of-sale and point-of-purchase displays. So far five complete stores have been redesigned, and manufactured bespoke, from building works, custom displays through to electrical. In addition, hundreds of customised display units have been manufactured.

Issued by Tungsten 2 Jul 2014 11:04

Interbrand releases 2014 Best Global Green Brands Report

Ford claims the #1 spot - Toyota falls to #2; IKEA and Zara are the top risers; Brands that commit to creating shared value continue to outperform.

Issued by Interbrand Sampson De Villiers 25 Jun 2014 10:58

Rocket Creative rocks yet again at Markex 2014

The Rocket Creative team recently performed their yearly marketing pilgrimage to exhibit their product and service offerings at the Johannesburg Markex Show, held at the Sandton Convention Centre from 10-12 June.

Issued by Rocket Creative 25 Jun 2014 09:55

Leading Questions: Natasha Sideris, founder of Tashas, talks to Chris Primos

Chris Primos, Managing Partner at Blast Brand Catalysts, grabs a bite with Tashas impresario, Natasha Sideris.

Issued by Blast Brand Catalysts 19 Jun 2014 12:13

Reverse-engineering a brand strategy for the Vodacom Cup

Integrated brand services agency Brand inc together with SARU took an innovative approach in its brand strategy for this year's Vodacom Cup which was met with hugely positive feedback from the unions and media that engaged with the campaign.

Issued by Brand inc 9 Jun 2014 10:46

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