Sunday Times Top Brands
Sunday Times Top Brands

The 18th annual Sunday Times Top Brands awards took place on Tuesday, 23 August. The research, conducted by leading market research house TNS, reflects consumer and business perspectives on brands in South Africa...

Issued by TNS Global 1 day ago

Simple marketing lessons learned from Trump's presidential aspirations
Simple marketing lessons learned from Trump's presidential aspirations

From the moment of his announced entry into the elections last year, Trump's underdog success has baffled the predictions of political pundits, but marketers and advertisers should have seen this coming from a mile away...

Issued by Wetpaint 17 Aug 2016

Engaging the modern social media user in a different way
Engaging the modern social media user in a different way

Do people want to be part of your brand story or do they want to be their own brand?...

By Elzette Buitendag, Issued by Mortimer Harvey 12 Aug 2016

Selling the 'why', not the 'what'
Selling the 'why', not the 'what'

The Brand Film Co., specialist division of The Brand Alive Group, has launched a new promotional brand film for Ontarget Interiors that exemplifies why selling a customer on 'why' the brand exists is so important, rather than simply telling what they do...

Issued by Brand Alive 10 Aug 2016

Expand a Sign awarded third place in the KZN Top Business Awards
Expand a Sign awarded third place in the KZN Top Business Awards

Expand a Sign were recently shortlisted as a finalist in the Medium-Size Manufacturing category and were awarded third place in the KZN Top Brand Category at the KZN Top Business Awards, powered by the eLan Property Group...

Issued by Expand a Sign 8 Aug 2016

Grit versus the Goliath of an unpredictable economy, what to do from here on?
Grit versus the Goliath of an unpredictable economy, what to do from here on?

Showing grit in uncertain economic times is a huge challenge but also a time to be creative, take opportunities fast and support your team, creating a secure atmosphere...

By Mercia Oliphant, Issued by Forever Friday 5 Aug 2016

Wayne Powell
Becoming a brand hero

As South Africans, there are certain things we unashamedly just love: braais, biltong, boerewors and rugby tend to top the list. We also love a good scandal...

By Wayne Powell, Issued by Mortimer Harvey 5 Aug 2016

Five little-known ways to improve your brand identity
Five little-known ways to improve your brand identity

There's no doubt that creating a brand identity is a sure path to entrepreneurial success. Whether your business is offline or online, building a brand identity takes your business to greater heights...

Issued by Naija Writers’ Coach 5 Aug 2016

Driving a branded content win
Driving a branded content win

Have you seen The Family video by Ford? It's advertising as we've rarely seen it - the 41-second teaser soon has you clicking through to the full 16-minute slot...

By Spero Patricios, Issued by Launch Factory 4 Aug 2016

Lanre Adisa: Regional Jury Head of the Film, OOH, Radio and Print award categories
Lanre Adisa: Regional Jury Head of the Film, OOH, Radio and Print award categories

Noah's Ark Communications (Nigeria) MD/COO Lanre Adisa has been appointed as the Regional Jury Head for the Film, OOH, Radio and Print categories at the Maxim Festival, taking place in Ghana on 23-25 November...

Issued by Maxim Festival 2 Aug 2016

Maxim Festival: Pepe Marais to transport you into the world of creativity
Maxim Festival: Pepe Marais to transport you into the world of creativity

Pepe Marais, founding partner and Chief Creative Officer of Joe Public, will talk about Brand Purpose: Why do I exist? at the Maxim Festival Summit Day on 25 November...

Issued by Maxim Festival 27 Jul 2016

Digicape acquires and rebrands Stellenbosch-based Buro Stores
Digicape acquires and rebrands Stellenbosch-based Buro Stores

Digicape has announced the acquisition of Buro Stores, the Stellenbosch Independent Authorised Apple Reseller. The deal, effective 1 August, will see the retail store rebranded to Digicape Stellenbosch...

Issued by Digicape 26 Jul 2016

Boris Dzhingarov
How to break the rules of personal branding and look good doing it

If you only follow the best practices, you'll end up violating one of the most important rules in the world of marketing, the importance of differentiating yourself. After all, these are the same best practices that everyone else is following, right?

By Boris Dzhingarov, Issued by Monetary Library 26 Jul 2016

The art of pretence: marketing in tough times
The art of pretence: marketing in tough times

They say there's no sentiment in business but in fact it's sentiment that drives everything in business...

Issued by Gawk 21 Jul 2016

34° creates a conversation with Warwick Wine
34° creates a conversation with Warwick Wine

Wine is a talking drink. You start out slow and next thing you know, you're several glasses down and the chat has taken you far from where you started...

Issued by 34° 20 Jul 2016

BBC restructures
BBC restructures

For some years now, I've been watching colleagues - locally and internationally - reshuffle, reinvent, reconfigure and, in some instances, restart...

By Angelo Beck, Issued by Blast Brand Catalysts 18 Jul 2016

#CX: The new business frontier
#CX: The new business frontier

Why customer experience? Why now? Because we have entered an age when focusing on customers is more important than any other strategic imperative...

Issued by Effective Intelligence 12 Jul 2016