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So why should we trust you? - Blast Brand Catalysts
So why should we trust you?

Chris Midgley, strategist with Blast Brand Catalysts, examines what brands and businesses can do to build trust with stakeholders.

Issued by Blast Brand Catalysts 12 Nov 2014 11:48

Big Screen Media at Africa's Major - the Nedbank Golf Challenge
Big Screen Media at Africa's Major - the Nedbank Golf Challenge

The Nedbank Golf Challenge has become one of the pinnacles of the annual sporting calendar in South Africa. Now in its 34th year, this event has featured the biggest names in international golf competing for one of the richest first prizes in the history of the game. This event boasts a decidedly sought after audience of 69,000 (LSM 9 and 10) spectators over four days of tournament play. A network of highly visible LED and LCD screens places your brand message firmly in their hearts and minds.

Issued by Screen Media 10 Nov 2014 09:31

Donna Rachelson
Three clever questions to ask your clients

Most of us have answered customer surveys and wished we could rewrite the questions instead of choosing from the pre-written options. By learning to ask your clients questions that go beyond the typical "check the box" customer feedback survey, you can improve your service levels far more strategically, and boost your client loyalty while you're at it.

By Donna Rachelson, Issued by Branding and Marketing YOU 6 Nov 2014 11:00

Keeping it simple - Brand Alive
Keeping it simple

Publicity. We all want it. We've all got ideas. Some great. Some crap. Tell people. Just be quick. And meaningful. A million dollars an inch is an outdated idea. If you can say it in less, it's worth more.

Issued by Brand Alive 3 Nov 2014 12:45

Thoughts from GIBS' Brand Week - LiveMoya
Thoughts from GIBS' Brand Week

LiveMoya attended several of the sessions held during Brand Week at GIBS last week. Thoughts on two of the sessions, namely "Is There a Future for Brand Marketing in South Africa?" and "The Role of Brands in Creating Wealth and Identity for a Nation" are captured below.

Issued by LiveMoya 3 Nov 2014 11:18

7DKS keeps it fresh for Enterprise resealable packaging - 7 Different Kinds of Smoke
7DKS keeps it fresh for Enterprise resealable packaging

Jozi-based integrated agency, 7 Different Kinds of Smoke (7DKS), recently cooked up a hardworking campaign for the launch of Enterprise's new resealable 1kg vienna packs. With a turnaround time of only a couple of weeks, the agency developed the ingredients for a sophisticated solution that was both on time and within budget, and took on an exciting approach to the humble hotdog.

Issued by 7 Different Kinds of Smoke 31 Oct 2014 12:09

Blast Brand Catalysts takes CTM into overdrive - Blast Brand Catalysts
Blast Brand Catalysts takes CTM into overdrive

CTM might be South Africa's market leader, but there's no taking that for granted. Known and trusted for everyday value on tiles, taps, toilets, basins, baths, accessories and d├ęcor, CTM is upping the ante with prolific promotional activity throughout the trading year.

Issued by Blast Brand Catalysts 31 Oct 2014 11:03

How to develop destinations as brands - FusionDesign
How to develop destinations as brands

Destinations aren't different from tomato sauce, fabric softener or any product for that matter. Just like products, destinations have their own "flavour" and identity that make them different. Therefore, just like products, destinations need logos, straplines and ads to establish themselves in the market place.

Issued by FusionDesign 24 Oct 2014 10:32

Getting your brands directly to families just before Christmas has never been easier
Getting your brands directly to families just before Christmas has never been easier

Grow will be distributing 10,000 sample packs to moms at preschools and playgroups nationwide, shortly before school closes for the year.

Issued by Grow Marketing 24 Oct 2014 09:45

Donna Rachelson
How email impacts your brand in the workplace

Email is like any other form of communication - there are acceptable norms and also types of behaviour deemed as inappropriate. For example, I often have business executives asking me for advice on how to help their colleagues or employees to understand and abide by email etiquette. They find that while these people are technically skilled and communicate well in person or over the phone, the way they use email reflects poorly, not only on them, but on the organisation as a whole. I hear complaints about employees who think that communicating via email is licence to use "SMS style slang and abbreviations" or be overly familiar (which is inappropriate within an organisation, but even more so when the person is communicating with clients). On the other hand, I hear of employees who are curt, abrupt or even downright rude when communicating through email. Little do these people realise the negative impressions that their email behaviour is creating in the minds of their peers.

By Donna Rachelson, Issued by Branding and Marketing YOU 16 Oct 2014 12:30

The economics of branding: Positioning for maximum value - Yellowwood Future Architects
The economics of branding: Positioning for maximum value

The law of supply and demand has been understood since the 14th century, when Mamluk scholar Ibn Taymiyyah wrote: "If desire for goods increases while its availability decreases, its price rises. On the other hand, if availability of the good increases and the desire for it decreases, the price comes down."

By Gerhard Reinecke, Issued by Yellowwood Future Architects 16 Oct 2014 10:31

Strategic planning insights for brand custodians: Cape Town, 29 October
Strategic planning insights for brand custodians: Cape Town, 29 October

'Strategy in a Day' is a one-day course that will leave you empowered to leverage strategic planning; to embrace it; to add value and gain that competitive advantage we are always looking for. This course takes a holistic view of strategy, giving you the solid foundations of what strategy actually entails. It demystifies a field that has been wrongfully become an enigma to many. 'Strategy in a Day' takes you on a liberating journey from the very origins of strategic planning, its recent migration into business to its everyday application. The course is exceptionally popular with hundreds of delegates having attended nationwide.

Issued by Stratplanning 14 Oct 2014 11:00

The opportunity for African brands - Interbrand Sampson De Villiers
The opportunity for African brands

With pretty much every one of the best global brands having a strong and growing presence in Africa, we need to recognise and learn from key trends and insights that drive the enterprise performance through effective use of the brand assets.

Issued by Interbrand Sampson De Villiers 10 Oct 2014 12:15

A bank is a bank is a bank. And then there's Bidvest Bank. - Blast Brand Catalysts
A bank is a bank is a bank. And then there's Bidvest Bank.

When meeting a banking brand for the first time, chances are that it will be online. Your first impression of the brand is open to interpretation on this portal, which is why websites are often a repository of absolutely everything the brand could possibly offer.

Issued by Blast Brand Catalysts 9 Oct 2014 12:29

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