Relevance is a minimum requirement When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is. While they can appreciate this complexity on a theoretical level, many fail to uncover deep insights into these markets and therefore find practical and successful implementation of market propositions difficult. As a result, many brands miss the mark - and fail to resonate or carry any relevance with African consumers.
On 9 August we celebrated Women's Day. Think of a brand that is targeted at women. It's pink isn't it? It's soft, delicate, and no man would buy into it. Now, think of what Women's Day stands for: strength, solidarity, and courage. The true meaning of being a woman. So, how is it that this sentiment has been lost on brands?
Brand Union South Africa has appointed Mathew Weiss as Managing Director of both the Johannesburg and Cape Town offices.
Issued by Brand Union 19 Aug 2015 11:11
As technology evolves, it creates business opportunities. These new enterprises often become profitable quickly, challenging century-old business models. Innovative businesses not only knock old players off their perch, but also make them obsolete if they do not change with the times. So will today's top 10 brands still be here a decade from now?
The Brand Alive Group has appointed UK business and brand specialist, Paul Phillips, to head up its UK operations with immediate effect, covering the full spectrum of the company's offerings.
Issued by Brand Alive 12 Aug 2015 10:38
The popular phrase "you scratch my back, and I'll scratch yours" characterises the relationship between a brand and a consumer. The more time and energy brands invest into understanding their customers, the more customers will feel valued and "give back" to the brands they love.
Issued by Effective Intelligence 4 Aug 2015 12:51
Over the past five years, Future Dimensions Media (FDM) has built up a strong reputation for its unique in-store audio marketing strategies. The company offers an online marketing solution with a complete turnkey service, creating bespoke audio branding to complement the brand personality and enrich the customer experience. FDM has an extensive range of innovative in-store marketing solutions including music mixes created by the best DJ's and music programmers, short informational messages promoting services and products available, or branded sound logos. Currently catering to over 300 stores throughout Africa, FDM services high-profile brands including Woolworths, JT One, RE Jeans, Country Road Ventures, Capitec Bank and City Chic.
Issued by Future Dimensions Media 3 Aug 2015 10:08
Since 1961 much-loved South African rice brand, Tastic, has delivered on the promise of cooking perfectly every time. Continuously keeping up with trends and bringing innovative and up-to-date products to the table meant that it was now time for a packaging design refresh and upgrade.
Issued by Berge Farrell 3 Aug 2015 09:34
The age of the human brand is upon us. It is no longer enough to sell reliable products of a high quality. A brand needs to be so much more than that. A brand needs to be human. These days brands have their own personalities, social profiles, and a host of other things that a few years ago would have been reserved for actual human beings. But, if you really think about it, have we made our brands less human in an attempt to make them more human?