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TCM puts Guerilla in leading role for re-launch across Africa
TCM puts Guerilla in leading role for re-launch across Africa

TCM was once the home of 'oldies-but-goodies' like Casablanca, Gone with the Wind, and They Died with Their Boots On, bringing these and other classics to viewers across the continent. But just as much as times have changed, so too has the channel's offering.

Issued by Guerilla Tactic Media 6 Jul 2015 09:04

The value and impact of innovative trends in brand display - FSD
The value and impact of innovative trends in brand display

Brands, both physically and emotionally, are designed to be on display - to be seen, to be experienced, bold enough to be impressive and individual enough to be influential. Brands are a combination of visual input and perception. They provide creativity, colour, intriguing design - and very often just the comfort of what is enduring and familiar.

Issued by FSD 23 Jun 2015 08:47

How brands really grow 4: Great advertising - TNS South Africa
How brands really grow 4: Great advertising

In 1999, AdAge (USA) polled American marketers to determine the greatest advertising campaigns of the 20th century. The winner was 'Think Small', the campaign that introduced the USA to the Volkswagen Beetle in 1959. It was crafted by Doyle, Dayne, Bernbach.

By Jannie Hofmeyr, Issued by TNS South Africa 19 Jun 2015 11:27

Havas demonstrates commitment to Africa with new start-up - Havas Worldwide
Havas demonstrates commitment to Africa with new start-up

Havas Southern Africa has announced it has joined forces with long-term communications industry icon, Ivan Moroke, in a new business venture to be named "Co-Currency".

Issued by Havas Worldwide 18 Jun 2015 11:51

How brands really grow: Brands in the brain - TNS South Africa
How brands really grow: Brands in the brain

In my second article, I argued that a business or brand cannot grow unless people's minds are changed. More precisely: a brand increases its chances of being used by laying down tracks of a certain kind in people's brains. Those tracks make the brand 'mentally available'. Mental availability, in turn, helps drive use by, for example, increasing consideration among non-customers for a subscription service like banking; or driving the next purchase of a packaged good like tea.

By Jan Hofmeyr, Issued by TNS South Africa 15 Jun 2015 12:24

PSG invests its brand equity in Publicis Machine - Publicis Machine
PSG invests its brand equity in Publicis Machine

Leading financial services group PSG has entrusted its brand health to Publicis Machine, appointing the agency as its ATL and digital partner, effective 1 March 2015.

Issued by Publicis Machine 12 Jun 2015 10:42

Win a custom branded deluxe 3m x 3m gazebo valued at over R6,000 from Gazebo World - Gazebo World
Win a custom branded deluxe 3m x 3m gazebo valued at over R6,000 from Gazebo World

Our deluxe branded gazebo is the perfect mid-range gazebo, providing durability at an affordable price.

Issued by Gazebo World 11 Jun 2015 12:46

Promise Digital seeks conceptual team - Promise Digital
Promise Digital seeks conceptual team

We're looking for a digital conceptual team that doesn't mind the taste of instant coffee and who can handle their tequila. Throw your brains into the blender with us and come make some awesome work with a department that's growing so fast, we're running low on shooter glasses.

Issued by Promise Digital 5 Jun 2015 09:47

The future of magazine brands: Adapt or bye-bye - Caxton Magazines
The future of magazine brands: Adapt or bye-bye

As the media goes through a period of seismic change, media companies that are determined to thrive must adapt too.

By Debbie McIntyre, Issued by Caxton Magazines 3 Jun 2015 10:20

"Why" purposeful branding in South Africa? - Millward Brown
"Why" purposeful branding in South Africa?

Today is a new age of consumerism; increased globalisation, new technologies and disrupted category norms have empowered people to be more informed, connected and united than ever before. Consumers are demanding accountability and transparency from the companies they work with and forcing brand leaders around the world to answer fundamental questions: what business are we in? Why do we exist? And how do we organise to win?

By Nicki Cunliffe & Marla Becker, Issued by Millward Brown 2 Jun 2015 14:01

Holding on to the glory days - Yellowwood Future Architects
Holding on to the glory days

I know a guy who thinks he is a gift from the heavens. There's a strut in his step, and a cock of the head anytime his opinion ("fact") is questioned. I've heard that when challenged in primary school, he would interrupt, "I'm right, my dad's a doctor!" While this anecdote got me giggling, it also got me thinking. Do people really think their parents' accomplishments guarantee their own expertise or success? We often hear about social 'anomalies' like whizz kids from underprivileged areas pioneering life-changing technology, or brands that started as struggling nothings and now set global trends. We look at these cases as outliers that escaped their otherwise doomed fates. But how did they manage to transcend the expected?

By Rhiannon Rees, Issued by Yellowwood Future Architects 29 May 2015 11:14

Apple overtakes Google in the 10th Annual BrandZ Top 100 Most Valuable Global Brands ranking - Millward Brown
Apple overtakes Google in the 10th Annual BrandZ Top 100 Most Valuable Global Brands ranking

World's top 100 brands are now worth $3.3 trillion to businesses

Issued by Millward Brown 27 May 2015 09:35

New Surf Auto and Verve! celebrate Women in White - Verve
New Surf Auto and Verve! celebrate Women in White

Unilever's original washing powder brand, Surf, wanted to dazzle the women of South Africa with the launch of their new Auto range.

Issued by Verve 25 May 2015 12:07