Brand inc Sport (part of the Brand inc Creative Group, an integrated brand services agency) has been working on SARU's Vodacom SupeRugby campaign and subsequently partnered with SuperSport to explode the campaign idea across various platforms.
Issued by Brand inc 7 Mar 2014 11:22
At Interbrand, we believe that 'brand-led design' - where brand and design are approached together- does more than create effective design - it creates brand and business value.
Issued by Interbrand Sampson De Villiers 6 Mar 2014 10:05
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
Interior design magazines seem to be evading the tough economic reality of the print magazine industry. While motor vehicle, sporting, hobbyist and even fashion titles are under pressure to lure smaller and cheaper advertisers, editorial publications about beautiful living spaces are holding their own.
By Chris Primos, Issued by Blast Brand Catalysts 27 Feb 2014 10:55
One of the most oft-used items of branding equipment that any company owns is a graphic standee of some sort or another. Widely used are the common roll-ups and X-banners that dominate the bottom-end sector of the market however these have their limitations both structurally as well as aesthetically.
Issued by Rocket Creative 18 Feb 2014 16:22
Branded content has come a long way since detergent manufacturers sponsored afternoon dramas on American television thereby creating that common place television term - the soap opera. From clumsy endorsements or product placements to brands being written into the script or even taking a bigger staring role, branded content has arrived.
By Spero Patricios, Issued by Launch Factory 17 Feb 2014 09:09
First off, Valentine's Day is great, we have nothing against Valentine's Day, or grand displays of affection for that matter - but Valentine's Day doesn't define a relationship.
Issued by Interact RDT 14 Feb 2014 11:24
Brand inc Creative Group, an integrated brand service agency, has recently been appointed as Nashua Limited's full services agency, with Brand inc handling the traditional through-the-line advertising, Brand inc Sport handling the sponsorship and Brand inc Communications handling all the PR and communication requirements going forward.
Issued by Brand inc 12 Feb 2014 11:00
Building powerful brands is like investing in the stock market - you need to anticipate and respond to important shifts in context, but you also can't panic with every market fluctuation. It is important to distinguish between fads and game-changers, to get the fundamentals right, and to hold a long-term view.
By Al Mackay, Issued by Yellowwood Future Architects 4 Feb 2014 12:49
Issued by Tag 8 29 Jan 2014 09:25
New Year's resolutions are all about improving your life and becoming a better person, so in the spirit of growth and meaningful change, we'd like to propose a resolution that you can actually stick to - and one that'll affect lasting change.
Issued by Interact RDT 28 Jan 2014 10:59
Customer Experience World, themed 'being good to customers is good for business', returns to Johannesburg on 25 and 26 March 2014 for its third year. The event will build on its previous success, bringing the same mix of excellent speakers, interactive sessions and practical next steps on how organisations can improve their customer experience.
Issued by The Focus Group 23 Jan 2014 12:35
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