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JSE unveils a new brand identity

Interbrand Sampson De Villiers partnered with the JSE to create a new image for the world-class African exchange

Issued by Interbrand Sampson De Villiers 15 Apr 2014 14:18

The changing face of golf

Trends that are shaping the future of the planet are also shaping the future of golf - increased feminisation of the world, the spread of digital technology and influences on fashion.

Issued by Wrappa Branding and Design 14 Apr 2014 10:06

Calling all Oenophile's

No, it's not what you think.

By christine storey, Issued by Wrappa Branding and Design 8 Apr 2014 14:01

Interbrand releases 4th annual Best Retail Brands report

Report highlights emerging trends from seven major retail categories across Asia-Pacific, Europe, Latin America and North America `

Issued by Interbrand Sampson De Villiers 8 Apr 2014 13:38

Unleashing the potential of main markets and making brand sense

In the South African main market paternalistic attitudes could damage, if not kill, a brand; brands that survive and thrive are the ones who understand that they are not in control of the consumer's destiny. The challenge for brands is to become an integral part of the consumer's life-stages and to stay centred in "the best life, now" scenario.

Issued by Zinto Activation Group 8 Apr 2014 11:09

Brand lessons from Flappy Bird

As user engagement increasingly becomes the holy grail of social and digital marketing, gamification and understanding what motivates people is integral. The runaway success of addictive games like Flappy Bird and Candy Crush are prime examples of human-based design at work.

By Desiree Gullan, Issued by Gullan&Gullan 8 Apr 2014 09:10

Habari Media Content Marketing changes to Narrative

Specialist content marketer Habari Media Content Marketing has changed its name to Narrative. It remains an independent media company with offices in Cape Town and Johannesburg, led by CEO Farrell and Content Director Robyn Daly. In its first year of being, the company landed sought after Sanlam Reality and Chrysler/Jeep contracts while delivering on a number of projects for other clients.

Issued by Narrative 7 Apr 2014 11:47

Interbrand appoints new CEO

Interbrand Sampson de Villiers Group is pleased to announce the appointment of Enver Groenewald as CEO for Southern Africa. This role will see him assuming responsibility for the Interbrand business across a number of country markets in the southern African region. The appointment precedes the conclusion of an equity transaction between Interbrand and Brandsphere Holdings of which Enver is chairman and a major shareholder.

Issued by Interbrand Sampson De Villiers 4 Apr 2014 09:50

Springbok Atlas embarks on a rebranding journey with kri8it

South Africa's sunny climate, wild beauty and cultural diversity have always attracted international visitors. With the 2010 World Cup raising our profile and our Mother City being voted the world's best city two years in a row by The Telegraph Travel Awards, our tourism industry is thriving.

Issued by kri8it 2 Apr 2014 12:11

Dear City of Cape Town, we'd like to present another option...

After all the controversy, creative agency Now Boarding follows up with actions instead of words with a new take on the City of Cape Town logo.

By Jacques Oberholzer, Issued by Now Boarding 1 Apr 2014 09:55

Refreshed and invigorated - try us

Our story begins in the '80s, when it was the norm to trade using the initials of key people, in our case Alcorn, Rainer and Mundell. ARM is our legacy that brings with it an enviable reputation of campaigns, results-driven ethics and unique creative processes and techniques.

Issued by Powerhouse Advertising 27 Mar 2014 08:30

Interbrand acquires international retail design company: HMKM

Interbrand, the world's leading brand consultancy, announced that it has acquired one of the UK's leading international retail design consultancies, HMKM.

Issued by Interbrand Sampson De Villiers 26 Mar 2014 12:18

New positioning for the University of Johannesburg

The University of Johannesburg (UJ) has unveiled its new brand positioning, developed with advertising agency Mortimer Harvey, with a fresh approach to its representation for 2014 and beyond. The new positioning aims to promote the University's status as a leader in tertiary education and build its reputation for excellence globally.

Issued by Mortimer Harvey 26 Mar 2014 11:01

Interbrand Sampson De Villiers claims Distinction in the 2014 Rebrand 100 Global Awards

Interbrand Sampson De Villiers, the African arm of the world's leading strategic branding and design consultancy, has won a Distinction Award in the Global 2014 Rebrand 100® Global Awards showcase. Rebrand 100 is one of the world's most respected recognition awards for repositioned brands, and is featured in the Wall street Journal, CNN Money and Bloomberg News.

Issued by Interbrand Sampson De Villiers 18 Mar 2014 12:07

Yellowwood drives brand growth across Africa

Yellowwood, one of South Africa's leading marketing strategy consultancies, has recently completed a seventeen-country segmentation and cluster analysis project for a leading financial services client. The pan-African strategy outlines how to win in each market. It clusters countries together based on similarities across various indices, using bottom-up consumer data and modelling. Based on this, it identifies opportunities in product, service and customer experience.

Issued by Yellowwood Future Architects 18 Mar 2014 10:29

Trendsetting Rocket Creative launches retail-focussed VS (Visual Suspension) graphic display system

The Rocket Creative team endeavours to live by the ethos, 'Simple Yet Sophisticated'. Granted, simple to the Rocket Creative team is clearly not simple to all, but that is because the team are experts in their field of being ultra creative and original, solution focussed and results orientated.

Issued by Rocket Creative 17 Mar 2014 10:43

Why you need to start paying attention to Gen Y

There's a running joke doing the rounds that Gen Y's are delusional yuppies who do nothing more than waste time and space inflating their egos.

Issued by Interact RDT 13 Mar 2014 11:18

Kilimanjaro Tiles: from commodity to leading tile brand

Back in 1998, South Africa's leading tile, tap and ceramicware retailer, CTM, introduced the new Kilimanjaro tiles to be sold exclusively in CTM stores. There would be nothing unusual about that, except that the product was introduced not as a commodity - the standard perception of a tile - but as an integral branded offering with careful thought behind its brand strategy.

By Chris Primos, Issued by Blast Brand Catalysts 12 Mar 2014 11:23

Going from good to great... brand building

Building brands is no easy matter. Brand marketing has never been more challenging, complex and competitive as it is today. This is the first in a series of three blogs that outlines the common pitfalls brands make and provides insights on how to go from good to great brand building.

By Michael Wood, Issued by Aperio 12 Mar 2014 11:00

Zinto's unique energy brings activations to life

Zinto, an established brand activation, entertainment and event company, recently embarked on the second leg of its 'all things brand' campaign, which is aimed at driving brand awareness and promoting the company's experiential promotional activities and customised campaigns to marketing decision-makers at media agencies.

Issued by Zinto Activation Group 11 Mar 2014 09:48

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