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Craig Hannabus
The human brand, who are we fooling?

The age of the human brand is upon us. It is no longer enough to sell reliable products of a high quality. A brand needs to be so much more than that. A brand needs to be human. These days brands have their own personalities, social profiles, and a host of other things that a few years ago would have been reserved for actual human beings. But, if you really think about it, have we made our brands less human in an attempt to make them more human?

By Craig Hannabus, Issued by NATIVE VML 23 Jul 2015 09:08

How brands really grow 6: Urbanisation - TNS South Africa
How brands really grow 6: Urbanisation

It would be an obvious mistake to think that the resurrection of Apple Inc. was mainly due to its advertising. But it would also be a mistake to overlook the genius of the advertising that helped to wake the world up to what Apple was doing. That's what this article is about.

By Jannie Hofmeyr, Issued by TNS South Africa 20 Jul 2015 09:56

Promise sees results - Promise Brand Specialists
Promise sees results

Despite tough macro-economic conditions, Promise has achieved 24% growth in revenue across the group over the past financial year. This includes an astonishing 80% increase from the digital division, Promise Digital.

Issued by Promise Brand Specialists 9 Jul 2015 10:22

TCM puts Guerilla in leading role for re-launch across Africa
TCM puts Guerilla in leading role for re-launch across Africa

TCM was once the home of 'oldies-but-goodies' like Casablanca, Gone with the Wind, and They Died with Their Boots On, bringing these and other classics to viewers across the continent. But just as much as times have changed, so too has the channel's offering.

Issued by Guerilla Tactic Media 6 Jul 2015 09:04

The value and impact of innovative trends in brand display - FSD
The value and impact of innovative trends in brand display

Brands, both physically and emotionally, are designed to be on display - to be seen, to be experienced, bold enough to be impressive and individual enough to be influential. Brands are a combination of visual input and perception. They provide creativity, colour, intriguing design - and very often just the comfort of what is enduring and familiar.

Issued by FSD 23 Jun 2015 08:47

How brands really grow 4: Great advertising - TNS South Africa
How brands really grow 4: Great advertising

In 1999, AdAge (USA) polled American marketers to determine the greatest advertising campaigns of the 20th century. The winner was 'Think Small', the campaign that introduced the USA to the Volkswagen Beetle in 1959. It was crafted by Doyle, Dayne, Bernbach.

By Jannie Hofmeyr, Issued by TNS South Africa 19 Jun 2015 11:27

Havas demonstrates commitment to Africa with new start-up - Havas Worldwide
Havas demonstrates commitment to Africa with new start-up

Havas Southern Africa has announced it has joined forces with long-term communications industry icon, Ivan Moroke, in a new business venture to be named "Co-Currency".

Issued by Havas Worldwide 18 Jun 2015 11:51