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Although price matters, brand reputation is important for low-cost vehicle purchases - Ipsos
Although price matters, brand reputation is important for low-cost vehicle purchases

One in every three South African owners rated price as the most important purchase decision influencer, according to a recent study conducted by Ipsos. Price is followed by brand reputation, with roughly 16% of car owners placing great importance on the latter aspect.

Issued by Ipsos 17 Sep 2014 10:42

Sticking to interesting - Stick Communications
Sticking to interesting

Stick, the Johannesburg-based communications agency, recently scooped not one but two awards at the SAB Gold Circle Awards ceremony. Stick received both the award for Excellence in Advertising and the award for Living the Brand.

Issued by Stick Communications 17 Sep 2014 09:33

Donna Rachelson
How to handle conflict in the workplace

People tend to underestimate the impact their every action has in the workplace, including their reactions to things other people say and do. As Dan Schwabel, world-renowned personal branding specialist says, "You are the chief marketing officer of the brand called you, but what others say about you is far more impactful than what you say about yourself."

By Donna Rachelson, Issued by Branding and Marketing YOU 16 Sep 2014 12:51

FCB wins Top Brand Agency of the Year Award - FCB South Africa
FCB wins Top Brand Agency of the Year Award

FCB South Africa has confirmed - again - its status as the country's leading brand builder and its client, Coca-Cola South Africa, was named South Africa's Favourite Brand in the Sunday Times Top Brands Survey 2014.

Issued by FCB South Africa 2 Sep 2014 11:37

Desiree Gullan
Facebook and the game of trolls

For many brands, Facebook has become about acquiring fans, maintaining high engagement rates and, of course, doing one up on competitors to secure bragging rights.

By Desiree Gullan, Issued by Gullan&Gullan 28 Aug 2014 14:05

Montecasino - the evolution of a superbrand
Montecasino - the evolution of a superbrand

Montecasino, Tsogo Sun's flagship property, sits at the apex of a national portfolio boasting over 90 hotels and 14 premier gaming and entertainment destinations; and enjoys footfall of over 9.3 million guests annually.

Issued by Montecasino 27 Aug 2014 10:36

Rocket Creative Design & Display - The Creative Executioner - Rocket Creative
Rocket Creative Design & Display - The Creative Executioner

In order to achieve any type of success and recognition within the display industry there are a host of factors which come into play.

Issued by Rocket Creative 22 Aug 2014 11:56

Digitally printed plastic table cloths - Right Stuff
Digitally printed plastic table cloths

Never underestimate the importance of branding accessories (event extras) to complement your exhibition stand. When the right items are used in conjunction with existing branding, they have the ability to drastically improve the aesthetic appeal of your display stand. Just as jewellery complements and enhances a woman's natural beauty, the same applies to branding.

Issued by Right Stuff 8 Aug 2014 11:15

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