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How to develop destinations as brands - FusionDesign
How to develop destinations as brands

Destinations aren't different from tomato sauce, fabric softener or any product for that matter. Just like products, destinations have their own "flavour" and identity that make them different. Therefore, just like products, destinations need logos, straplines and ads to establish themselves in the market place.

Issued by FusionDesign 24 Oct 2014 10:32

Getting your brands directly to families just before Christmas has never been easier
Getting your brands directly to families just before Christmas has never been easier

Grow will be distributing 10,000 sample packs to moms at preschools and playgroups nationwide, shortly before school closes for the year.

Issued by Grow Marketing 24 Oct 2014 09:45

Donna Rachelson
How email impacts your brand in the workplace

Email is like any other form of communication - there are acceptable norms and also types of behaviour deemed as inappropriate. For example, I often have business executives asking me for advice on how to help their colleagues or employees to understand and abide by email etiquette. They find that while these people are technically skilled and communicate well in person or over the phone, the way they use email reflects poorly, not only on them, but on the organisation as a whole. I hear complaints about employees who think that communicating via email is licence to use "SMS style slang and abbreviations" or be overly familiar (which is inappropriate within an organisation, but even more so when the person is communicating with clients). On the other hand, I hear of employees who are curt, abrupt or even downright rude when communicating through email. Little do these people realise the negative impressions that their email behaviour is creating in the minds of their peers.

By Donna Rachelson, Issued by Branding and Marketing YOU 16 Oct 2014 12:30

The economics of branding: Positioning for maximum value - Yellowwood Future Architects
The economics of branding: Positioning for maximum value

The law of supply and demand has been understood since the 14th century, when Mamluk scholar Ibn Taymiyyah wrote: "If desire for goods increases while its availability decreases, its price rises. On the other hand, if availability of the good increases and the desire for it decreases, the price comes down."

By Gerhard Reinecke, Issued by Yellowwood Future Architects 16 Oct 2014 10:31

Strategic planning insights for brand custodians: Cape Town, 29 October
Strategic planning insights for brand custodians: Cape Town, 29 October

'Strategy in a Day' is a one-day course that will leave you empowered to leverage strategic planning; to embrace it; to add value and gain that competitive advantage we are always looking for. This course takes a holistic view of strategy, giving you the solid foundations of what strategy actually entails. It demystifies a field that has been wrongfully become an enigma to many. 'Strategy in a Day' takes you on a liberating journey from the very origins of strategic planning, its recent migration into business to its everyday application. The course is exceptionally popular with hundreds of delegates having attended nationwide.

Issued by Stratplanning 14 Oct 2014 11:00

The opportunity for African brands - Interbrand Sampson De Villiers
The opportunity for African brands

With pretty much every one of the best global brands having a strong and growing presence in Africa, we need to recognise and learn from key trends and insights that drive the enterprise performance through effective use of the brand assets.

Issued by Interbrand Sampson De Villiers 10 Oct 2014 12:15

A bank is a bank is a bank. And then there's Bidvest Bank. - Blast Brand Catalysts
A bank is a bank is a bank. And then there's Bidvest Bank.

When meeting a banking brand for the first time, chances are that it will be online. Your first impression of the brand is open to interpretation on this portal, which is why websites are often a repository of absolutely everything the brand could possibly offer.

Issued by Blast Brand Catalysts 9 Oct 2014 12:29

Spring! The season for brand discipline - LiveMoya
Spring! The season for brand discipline

The arrival of warm weather motivates us to review our eating and exercising habits, and determine what adjustments we need to make. We do this to reach any number of goals, such as being healthy, looking toned, or feeling strong. Too often bad habits have crept into our daily lives and what was once an occasional blip becomes an unfortunate habit. As we realise what we need to do to reach our goals, we need a plan - a plan that needs to be rigorously applied if we are going to be successful. It takes introspection, focus and discipline.

Issued by LiveMoya 2 Oct 2014 12:50

Golf Day Kits - Right Stuff
Golf Day Kits

Golf Day Kits are popular due to the fact that they are comprised of several highly effective pre-selected outdoor advertising products, adding convenience and branding expertise to the mix. Each package is assembled based on current trends, as well as affordability, portability and brand exposure. Our current all-in-one package is available in two options.

Issued by Right Stuff 2 Oct 2014 10:58

Promise wins Gold at the Loeries - Promise Brand Specialists
Promise wins Gold at the Loeries

Promise has won a coveted Craft Gold Loerie at this year's 2014 Loerie Awards, as well as a Craft Certificate.

Issued by Promise Brand Specialists 25 Sep 2014 12:56

The Brand Film Co. creates a powerful set of films for the Imperial Group - Brand Alive
The Brand Film Co. creates a powerful set of films for the Imperial Group

Specialist film-making division of The Brand Alive Group, The Brand Film Co., has created a series of highly innovative and effective films for several companies within the Imperial Group, each powerfully delivering on particular strategic objectives.

Issued by Brand Alive 23 Sep 2014 12:35

Brand reputation important for low-cost vehicle purchases - Ipsos
Brand reputation important for low-cost vehicle purchases

One in every three South African owners rated price as the most important purchase decision influencer, according to a recent study conducted by Ipsos. Price is followed by brand reputation, with roughly 16% of car owners placing great importance on the latter aspect.

Issued by Ipsos 17 Sep 2014 10:42

Sticking to interesting - Stick Communications
Sticking to interesting

Stick, the Johannesburg-based communications agency, recently scooped not one but two awards at the SAB Gold Circle Awards ceremony. Stick received both the award for Excellence in Advertising and the award for Living the Brand.

Issued by Stick Communications 17 Sep 2014 09:33

Donna Rachelson
How to handle conflict in the workplace

People tend to underestimate the impact their every action has in the workplace, including their reactions to things other people say and do. As Dan Schwabel, world-renowned personal branding specialist says, "You are the chief marketing officer of the brand called you, but what others say about you is far more impactful than what you say about yourself."

By Donna Rachelson, Issued by Branding and Marketing YOU 16 Sep 2014 12:51

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