Maxim Festival: Pepe Marais to transport you into the world of creativity
Maxim Festival: Pepe Marais to transport you into the world of creativity

Pepe Marais, founding partner and Chief Creative Officer of Joe Public, will talk about Brand Purpose: Why do I exist? at the Maxim Festival Summit Day on 25 November...

Issued by Maxim Festival 7 hours ago

Selling the 'why', not the 'what'
Selling the 'why', not the 'what'

The Brand Film Co., specialist division of The Brand Alive Group, has launched a new promotional brand film for Ontarget Interiors that exemplifies why selling a customer on 'why' the brand exists is so important, rather than simply telling what they do...

Issued by Brand Alive 1 day ago

Digicape acquires and rebrands Stellenbosch-based Buro Stores
Digicape acquires and rebrands Stellenbosch-based Buro Stores

Digicape has announced the acquisition of Buro Stores, the Stellenbosch Independent Authorised Apple Reseller. The deal, effective 1 August, will see the retail store rebranded to Digicape Stellenbosch...

Issued by Digicape 1 day ago

Boris Dzhingarov
How to break the rules of personal branding and look good doing it

If you only follow the best practices, you'll end up violating one of the most important rules in the world of marketing, the importance of differentiating yourself. After all, these are the same best practices that everyone else is following, right?

By Boris Dzhingarov, Issued by Monetary Library 1 day ago

The art of pretence: marketing in tough times
The art of pretence: marketing in tough times

They say there's no sentiment in business but in fact it's sentiment that drives everything in business...

Issued by Gawk 21 Jul 2016

34° creates a conversation with Warwick Wine
34° creates a conversation with Warwick Wine

Wine is a talking drink. You start out slow and next thing you know, you're several glasses down and the chat has taken you far from where you started...

Issued by 34° 20 Jul 2016

BBC restructures
BBC restructures

For some years now, I've been watching colleagues - locally and internationally - reshuffle, reinvent, reconfigure and, in some instances, restart...

By Angelo Beck, Issued by Blast Brand Catalysts 18 Jul 2016

#CX: The new business frontier
#CX: The new business frontier

Why customer experience? Why now? Because we have entered an age when focusing on customers is more important than any other strategic imperative...

Issued by Effective Intelligence 12 Jul 2016

Leading brands in Africa compete for top social media spot
Leading brands in Africa compete for top social media spot

South African breakfast TV show Expresso and the weekly Top Billing show have both dethroned SuperSport to take first and second place on the Africa Brand Index...

Issued by Ornico 11 Jul 2016

Boris Dzhingarov
Important branding tips every marketer should keep in mind

Branding is very important for every single company out there. It establishes trust and is a huge part of business growth...

By Boris Dzhingarov, Issued by Monetary Library 11 Jul 2016

Roving main market consumers are driven by experiences
Roving main market consumers are driven by experiences

Because people are investing more time travelling and waiting at taxi ranks, bus stops and train stations, this opens up new communication channels, marketing opportunities and transaction windows for brands...

By Miguel Correia, Issued by Zinto Activation Group 8 Jul 2016

OgilvyRED launches in Cape Town
OgilvyRED launches in Cape Town

OgilvyRED - the global strategic think tank at the heart of Ogilvy & Mather - recently launched its first offices in South Africa in Cape Town as a driver of growth, innovation and change in the local brand and marketing space...

Issued by Ogilvy & Mather 7 Jul 2016

Who's making a big impression on Biz?
Who's making a big impression on Biz?

As Bizcommunity's reputation as a premier global resource for industry news from the African continent increases, so our 600+ Press Office holders and company listings are reaping the benefits...

Issued by Bizcommunity.com 1 Jul 2016

Brand inc: Rethink, reimagine, reposition as an integrated communications agency
Brand inc: Rethink, reimagine, reposition as an integrated communications agency

The best brands are emotional. They inspire trust and loyalty from consumers as they journey through life. The most powerful position for any brand is to be invited to join that ride...

Issued by Brand inc 28 Jun 2016

Promise wins Edcon's Speciality Division business
Promise wins Edcon's Speciality Division business

Promise will be responsible for all tenets of the Edcon marketing continuum, including strategy, through-the-line campaigns and digital execution for a number of diverse and exciting brands...

Issued by Promise Brand Specialists 21 Jun 2016

Employer branding: Are you doing it right?
Employer branding: Are you doing it right?

Employer branding is becoming such an important focus area; it has the power to affect the overall market perception of your company. So what is it about your company that would attract talent?...

Issued by Ayanda Mbanga 20 Jun 2016

Boris Dzhingarov
Five ways to increase transparency in your business (and why you should)

Trust is hard to come by, and that may be true for businesses even more than for people. If you want a consumer to buy from you, you have to get him or her to have absolute faith that you're going to deliver on your promises...

By Boris Dzhingarov, Issued by Monetary Library 20 Jun 2016

Taking funeral insurance to every corner of Namibia
Taking funeral insurance to every corner of Namibia

Bonlife, a Namibian funeral insurance company, asked Weathermen & Co to breathe some new life into their brand identity and voice. With a strategy session to boot, they came to Bonlife's true brand persona... The Guru...

Issued by Weathermen & Co 15 Jun 2016

Tullamore D.E.W packaging
Tullamore D.E.W packaging

Bittersuite was briefed to create an off-trade gift carton for Tullamore D.E.W. that boosts the shelf equity of the brand, while encouraging all-year-round gifting...

Issued by Bittersuite 15 Jun 2016

Like Giants - The Greener Surfer film
Like Giants - The Greener Surfer film

Like Giants is a production company that tells digital stories. They wanted a self-promotional video to showcase their passion for authentic content and storytelling...

Issued by Bittersuite 14 Jun 2016

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