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Digitally printed plastic table cloths - Right Stuff
Digitally printed plastic table cloths

Never underestimate the importance of branding accessories (event extras) to complement your exhibition stand. When the right items are used in conjunction with existing branding, they have the ability to drastically improve the aesthetic appeal of your display stand. Just as jewellery complements and enhances a woman's natural beauty, the same applies to branding.

Issued by Right Stuff 8 Aug 2014 11:15

Pure Creative designated brand design agency for Mercedes-Benz African Fashion Week Cape Town
Pure Creative designated brand design agency for Mercedes-Benz African Fashion Week Cape Town

Pure Creative, South Africa's premier boutique design, branding and publishing agency, was proudly appointed to be the brand design agency for the 2014 Mercedes-Benz African Fashion Week Cape Town, hosted at the Cape Town International Convention Centre from July 24-26, 2014.

Issued by Pure Creative 6 Aug 2014 12:15

Promise triples up office space - Promise Brand Specialists
Promise triples up office space

After many years of faithful service by The Workshop in Parktown North, it was time to acknowledge a shortage of meeting rooms, kitchen space and loos for the growing Promise team. It was getting darn uncomfortable!

Issued by Promise Brand Specialists 5 Aug 2014 11:31

The Creativity Q&A: Rod Baker chats to PJ Pereira
The Creativity Q&A: Rod Baker chats to PJ Pereira

What makes award-winning work? How do you inspire creativity in others? In an exclusive series for Bizcommunity.com, we interviewed seven creative leaders from around the world. See them in person at the DStv Seminar of Creativity in Cape Town on 19 September, which forms part of Loeries Creative Week Cape Town.

Issued by The Loeries 4 Aug 2014 12:50

Is your brand socially awkward? - Gullan&Gullan
Is your brand socially awkward?

At the social media party, is your brand engaging in sparkling conversation or just muttering random facts to itself in the corner? Figure out where your brand fits in to the mix and how to climb the social ladder.

Issued by Gullan&Gullan 29 Jul 2014 13:37

Donna Rachelson
Stop damaging your personal brand!

You have a personal brand, whether you think about it or not. Your personal brand is what people say about you when you're not in the room. It's how your colleagues, associates, friends and acquaintances perceive you.

By Donna Rachelson, Issued by Branding and Marketing YOU 29 Jul 2014 12:08

Building a brand in Nigeria: a South African marketer's guide - Yellowwood Future Architects
Building a brand in Nigeria: a South African marketer's guide

For many ambitious South African businesses looking to expand their footprint across Africa, Nigeria is an obvious choice. With a population of 175 million, it is Africa's largest market and has more consumers than anywhere else. The Nigerian economy is growing at an average 6.8% per annum, dwarfing South Africa's modest GDP growth rate. And the country has a rising consumer class that is ambitious and aspirational, with smaller families, higher incomes, better education than previous generations and increasing connectivity to digital and mobile channels. Nigerians are highly receptive to western brands and very brand conscious. It sounds like a marketer's dream.

Issued by Yellowwood Future Architects 18 Jul 2014 10:28

The power of the influencer within a retail environment - KnowHow2
The power of the influencer within a retail environment

Increasing your sales and promotional teams' reach and revenue without increasing headcount

Issued by KnowHow2 18 Jul 2014 09:16

Staying relevant and connected with today's digitally enabled consumer - Gloo
Staying relevant and connected with today's digitally enabled consumer

Brands that want to successfully keep up with today's digitally enabled consumer must consider investing in an always-on multi-channel strategy, which ensures that they are able to exchange information and services 24 hours a day.

By Pete Case, Issued by Gloo 15 Jul 2014 12:42

David Blyth
Four steps to brand survival in tough economic times

The news of "a significant downward revision of South Africa's economic growth forecast for this year" will be setting off alarm bells in many marketers' minds. With Stats SA reporting that the economy contracted by 0.6% in the first quarter and inflation still on the rise, things are going to be tough for a while. Consumers will be under pressure and business will be responding to decreased spending by cutting costs. Marketing is often first to have its budget cut. And many businesses will respond to the financial pressure by slashing prices to drive up volume or raising prices to make up for lost volume.

By David Blyth, Issued by Yellowwood Future Architects 8 Jul 2014 11:31

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