Aquafresh keeps it fresh and celebrates freshness with Mafikizolo
Aquafresh keeps it fresh and celebrates freshness with Mafikizolo

Iconic oral care brand Aquafresh has partnered up with one of South Africa's most loved, award-winning music duo, Mafikizolo, to celebrate the release of Aquafresh's Extreme Clean Lasting Fresh toothpaste...

Issued by Aquafresh South Africa 10 hours ago

Boris Dzhingarov
Five strategies to establish a strong brand identity for your business

The saying, “First impressions are everything,” particularly applies to your brand identity that is representing your business...

By Boris Dzhingarov, Issued by Monetary Library 11 hours ago

Klipdrift and 34° celebrate the gold between friends
Klipdrift and 34° celebrate the gold between friends

As BTL agency for Klipdrift, 34° created an engagement platform that celebrates friendship in a way only Klipdrift can. Using the unique Klipdrift positioning, gold in every drop, we were able to transform the brand positioning...

Issued by 34° 18 Aug 2017

How to ensure authenticity in the online/social space
How to ensure authenticity in the online/social space

In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people...

Issued by IGI 15 Aug 2017

Boris Dzhingarov
How to handle an employee that doesn't fit the brand

When all your employees “fit” with the brand, sharing the same values and following the same code of conduct, everything runs smoothly - so what happens when someone doesn't fit the brand?...

By Boris Dzhingarov, Issued by Monetary Library 10 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know
Gender intelligent design: What brands, product designers and customer services need to know

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences...

Issued by Kantar TNS 8 Aug 2017

Talking with and not talking to your audience
Talking with and not talking to your audience

In the postmodern branding landscape, we must think of our brands as humans (even though we cannot touch them, see them or feel them). They have a body language, a way that they act and they are part of a larger story...

Issued by IGI 19 Jul 2017

How your business can avoid a social media crisis
How your business can avoid a social media crisis

There's a lot more to social media marketing than posting a few pictures once or twice a week. As many companies have shown, it's easy to fail your social media presence, and your customers will never forget...

Issued by Rogerwilco 18 Jul 2017

GAWK revamps Liquor City logo
GAWK revamps Liquor City logo

Liquor City's branding has been synonymous among the South African public for more than 20 years. The decision for a rejuvenated brand was made to keep up with changing market trends as well as to carry the brand to its full potential...

Issued by Gawk 14 Jul 2017

The logo's lot: Is it to last or of the past?
The logo's lot: Is it to last or of the past?

Much debate has recently been going on in design and branding circles around whether “the logo is dead,” as British designer and brand consultant, Simon Manchipp, publicly claimed...

Issued by Gawk 13 Jul 2017

Boris Dzhingarov
Three small business branding success tips

Small business owners understand the value and importance of branding their company. They realise that their brand will help them stand out amongst the crowd and give them an edge in an industry where the competition is heated...

By Boris Dzhingarov, Issued by Monetary Library 11 Jul 2017