Brand SA, FCB Africa finalists in 2017 City Nation Place Awards
Brand SA, FCB Africa finalists in 2017 City Nation Place Awards

Brand South Africa and its marketing partner, FCB Africa, have achieved finalist status in an international competition benchmarking and celebrating best practice in place branding vision...

Issued by FCB Africa 6 minutes ago

Decimal Agency and Toughees make a pair
Decimal Agency and Toughees make a pair

Decimal Agency recently won the Toughees account, taking over their social media and through-the-line campaigns...

Issued by Decimal Agency 1 day ago

Consumers in South Africa trust content and brands, but for how long?
Consumers in South Africa trust content and brands, but for how long?

Highly connected but increasingly suspicious: global study reveals ‘consumer trust divide' for brands online...

Issued by Kantar TNS 3 days ago

How to enhance brand loyalty
How to enhance brand loyalty

Innovative use of packaging and on-pack labelling is a key asset for building unwavering consumer loyalty for brands...

Issued by Pyrotec 11 Oct 2017

An Uber bad reputation
An Uber bad reputation

The recent ruling by Transport For London (TFL) that Uber be effectively banned in the city represents a very strange time in our world that is hell-bent on innovation and improvement...

Issued by Brand Alive 5 Oct 2017

Andreas Smit
Brand ambassadors: Evaluating the real cost of using cheap promoters

How do you measure cost per contact? If like so many in the marketing game - you compare the cost of a “like” on Facebook with the cost of a promoter directly engaging with a consumer - then let me offer you an alternative view...

By Andreas Smit, Issued by Isilumko Activate 2 Oct 2017

The 19th annual Sunday Times Top Brands Awards
The 19th annual Sunday Times Top Brands Awards

The 2017 Top Brands survey polled 3,500 individuals, aged 18 years and older in both metropolitan and non-metropolitan areas of South Africa to establish a ranking of Top Brands in 32 consumer categories...

Issued by Kantar TNS 2 Oct 2017

Who really owns a brand?
Who really owns a brand?

It is becoming increasingly clear that brands are not owned by the companies from which they originate, but rather with the people who buy them and give them life on a day-to-day basis...

By Paul White, Issued by IGI 19 Sep 2017

Zeitz Museum of Contemporary Art Africa launches with iconic brand identity
Zeitz Museum of Contemporary Art Africa launches with iconic brand identity

Having been appointed the museum's pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) both for the continent and internationally...

Issued by M&C Saatchi Abel 19 Sep 2017

Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth
Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth

Following a competitive, five-way pitch process for the iconic Windhoek Beer brand, M&C Saatchi Abel Johannesburg has been appointed as the lead agency to drive the brand's growth...

Issued by M&C Saatchi Abel 15 Sep 2017

Jenna Murray-Smith: A driving force behind the Red Cherry legacy
Jenna Murray-Smith: A driving force behind the Red Cherry legacy

Jenna Murray-Smith, one of the driving forces behind the 23-year-old Red Cherry legacy, has recently been appointed managing director...

Issued by Red Cherry Interactive 14 Sep 2017

International employer branding expert bringing world's best practice to South Africa
International employer branding expert bringing world's best practice to South Africa

Brett Minchington, chairman/CEO of Employer Brand International, will be giving a hands-on, practical International Employer Brand Leadership Masterclass in Johannesburg on 12 October...

Issued by Employer Brand International 14 Sep 2017

Here's how CPL needs to change
Here's how CPL needs to change

Brands are being pinched between the scrawny forefinger of recession and the oppressive thumb of an interminable political kleptocracy...

Issued by ACME Digital 12 Sep 2017

Tractor Outdoor partners with Table Mountain Aerial Cableway
Tractor Outdoor partners with Table Mountain Aerial Cableway

Tractor Outdoor, in partnership with Table Mountain Aerial Cableway Company, has recently undertaken a complete rebranding of Cape Town's iconic cable cars...

Issued by Tractor Outdoor 11 Sep 2017

Share of pocket: brand adaption for the mass market
Share of pocket: brand adaption for the mass market

According to trendwatching.com, Africa is changing. While westernisation dominated the 90s, today the African millennial wants local products by local companies...

By Estee Cockcroft, Issued by Boomtown 8 Sep 2017

For whom the Bell Pottinger tolls
For whom the Bell Pottinger tolls

The current, catastrophic unravelling of this once prestigious and revered PR firm - including the recommendation by Lord Tim Bell - retired co-founder - that the entire board resign and shares be sold to new owners - is more than simply a corporate horror show to observe...

By Giles Shepherd, Issued by Brand Alive 6 Sep 2017

How to be a breakthrough brand - Key lessons and insights
How to be a breakthrough brand - Key lessons and insights

Discover what it takes for your brand to truly break through in today's crowded market. Join forward-thinking brands and marketers at this innovative seminar on 10 October!...

Issued by Knowledge Resources 5 Sep 2017

Levergy to go BOS
Levergy to go BOS

Emerging player in the sports drinks market, BOS Sport, has appointed Discovery Sports Industry Awards Agency of the Year, Levergy, as their new creative agency...

Issued by Levergy 5 Sep 2017

Who gives a s#!t about EVP?
Who gives a s#!t about EVP?

Well, most people - young and old - it seems. Whilst the term Employment Value Proposition (EVP) might not be widely understood amongst people outside of the HR and talent attraction departments, global research shows that the fundamentals that make it up are at the forefront of all of their minds...

Issued by Brand Alive 5 Sep 2017

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