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Prima Arc becomes Arc South Africa

Effective 1 June, Prima Arc officially changed its name to Arc, embracing the Arc Worldwide brand. The name change is part of a process that began in 2013, with Publicis' acquisition of Prima Plus, one of South Africa's first specialist Direct Marketing (DM) and CRM agencies. At the time of the...

South African Competitiveness Forum comes to KwaZulu-Natal

Brand South Africa will host the South African Competitiveness Forum (SACF) at Trade & Investment House, Durban from 9am to noon on Tuesday, 9 June 2015. The forum will enable Brand South Africa to work with its stakeholders to understand the unique features and competitiveness of the brand. The...

Brand South Africa participates at WEF on Africa

Closely underpinned to South Africa's NDP strategy, which will also be driving key discussion focus areas throughout the course of the WEF Africa 2015, is Agenda 2063 - which represents a collective effort and an opportunity for Africa to regain its power and determine its own destiny. Agenda...

Brands & Branding release online brand case study tutorials for tertiary education

Brands & Branding has released online brand case study tutorials for tertiary education. It provides a unique source of credible, locally relevant, content-rich material, instructive and interesting for both undergraduate and postgraduate diploma level students. Over 20 tertiary institutions have...

SchoolMedia website gets a new look

Khethi Ngwenya, owner and Managing Director of SchoolMedia, an in school media placement and advertising company has announced a newly launched website at www.schoolmedia.co.za. The new site has easy to use drop down menus with updated information about our products and services. Ngwenya says,...

Brand refresh for Stanley

Modernising one of the most recognisable brands in the world, Stanley branded products from Stanley Black & Decker now has a refreshed identity, encapsulating the strength and endurance of the brand, communicating 'Performance in Action' for tools that won't let one down. The new brand identity...

Air's new website highlights its versatility as a film & TV company

Air Films, a boutique owner-managed film & TV production company, has launched its new website, which allows its work to take the lead rather than the site's design. The company used designer Olivier Schildt with the brief to let the company's work speak for itself, while ensuring easy...

Bell's launches new packaging
Bell's launches new packaging

Bell's Whisky has recently launched a new pack for the brand. The new design has an iconic bell-shaped neck, an updated label that includes gold foiling around the logo as well as prominent angular facets that create a more masculine posture and deliver a contemporary and premium feel. In...

Altron brings home Silver for South Africa

At the 44th Creativity International Awards, recently held in New York, Allied Electronics Corporation Limited (Altron) new corporate brand design, submitted by consultancy Interbrand Sampson De Villiers, received a Silver accolade in the 'Logo & Trademark' category and was the only South African...

Springleap expansion - new offices, personnel

Springleap, a crowdsourcing platform that connects brands and agencies with a community of 22,000 creatives has opened offices in Johannesburg and New York. Its co-founders, Eran Eyal and Evan Walther, have appointed Trevor Wolfe as the MD and head of commercialisation to oversee the international...

Support Brand Inspiration Museum, buy heritage posters

{{Image}}Following the Visual Brand Exhibition at GIBS during Brand Week, where more than 120 exhibits were brought together by Brands & Branding, The Brand Museum Project and a variety of contributors from the advertising and branding communities, limited edition prints of selected work are being...

Southern Comfort offers prize, radio ad for #OwnYourAwesome

In November 2014, Southern Comfort is asking fans to share how they own their awesomeness for the chance to win a national radio ad. The lucky winner will be able to share his or her story with South Africa over the airwaves, plus R30,000 to keep doing whatever his or her thing is. The brand,...

Brand South Africa signs up with APO

Brand South Africa has signed up with African Press Organisation (APO) for media relations services across Africa and beyond, to implement its strategy. The scope of work includes press release distribution services and media monitoring in Africa, social media analytics, op-ed publications,...

eTV audience gets memento of Kasi Tours

Audiences at e.tv's Kasi Tours get a personal photograph with their favourite e.tv star through Glamcam, which has been incorporated into the activations as a platform offering viewers an opportunity to interact with the brand. This year, the e.tv Kasi Tour, together with Glamcam, will be...

Winners of Ask Afrika Icon Brands to present at marketing conference

The results and finding from the 2014 Ask Afrika Icon Brands will be discussed at the Marketing Mix long-term loyalty conference, where Icon Brand winners will present case studies on key objectives such as retaining customers, adding value and optimising social media. The conference will take place...

Brandyourcar.com links OOH, social media

Brandyourcar.com has demonstrated how to link out of home (OOH) transit media to brand ambassadors with a strong social media influence, for advertiser Liqui-Fruit. Drivers aged between 22 and 28 that are outgoing and socially (virtually) well connected were preselected by the company and only...

Pepsi builds on 2014 football campaign

Earlier in the year Pepsi kicked off its global campaign with the announcement of the 2014 superstar football squad. As part of the campaign, it recently launched limited edition 'collectible cans', featuring the Pepsi global athletes such as Robin van Persie, David Luiz, Sergio Ramos, Sergio...

"New Car for R699" campaign falls flat

The Satinsky Group has pulled the plug on the "New car from R699 per month" campaign, leaving an estimated 17,000 people stranded with monthly repayments to the bank. The campaign involved clients who agreed to advertising on a new car, provided by the group, in return for payment. Angry clients...

Vega next stop for Loerie Awards Travelling Exhibition

The next stop for the free Loerie Awards Travelling Exhibition is the Vega school of brand leadership in Johannesburg from 14-17 April 2014. It will display innovative campaigns for winning brands and businesses across an array of disciplines, which include brand identity, architecture & interior...

The first Loeries Africa Roadshow kicks off in March
The first Loeries Africa Roadshow kicks off in March

For the first time, the Loeries will be hosting a series of events in key cities across the continent: Harare, Dar Es Salaam, Lagos, Nairobi and Accra. The programme will include excerpts from the Loeries Seminar, winning work from the region, as well as key information on entering the Loeries...

Cannes Lions rewards MetropolitanRepublic with entry into hall of fame

The new book, 'Game Changers: The Evolution of the Advertising Industry' includes MetropolitanRepublic's Wimpy Braille advert as part of the Cannes Lions International Festival of Creativity's celebration of 60 years of advertising creativity and excellence. By sending out just 15 braille burgers,...

Platinum Seed Digital Marketing launches new division: Social Seed

Platinum Seed Digital Marketing, a company in the digital industry has launched a new division - Social Seed. This comes as a result of the company's recent success in winning a number of new accounts, including: Hendrick's Gin, Grant's Blended Scotch Whisky, Glenfiddich Single Malt Scotch Whisky,...

Winning Ways opens next week

Tony Koenderman's Winning Ways' conference takes place in Johannesburg on 25 February 2014, giving the advertising industry the opportunity to hear from a panel of experts who know how to create winning advertising and address the risks the industry currently faces. Speakers include Graham...

Master classes for digital Durban

As Durban is becoming a digital savvy hub with enormous growth potential, Red & Yellow will bring two master classes to the city this month, to be hosted at the Gateway Hotel. The Applied Strategic Thinking and Content Marketing and Audience Insights classes draw insight from case studies to show...

New identity highlights new Altron divisions

Allied Electronics Corporation (Altron) has reorganised into two divisions - Altron TMT (telecommunications, multi-media and information technology), which houses the Altech and Bytes businesses, and Altron Power which consists of Powertech. To celebrate this change, the group has launched a new...

Steers attracts 35,600 users of its app

By tapping into the Mxit advertising platforms, Steers has been able to drive 35,600 users to its mobile app through two campaigns - Steers Shake It Up and Steers Mega Ribster that provided above benchmark click rates of 8%. Andrew Kramer, VP of Sales at Mxit says, "The client has moved into the...

Leading British, European and US brands look to expand to SA

Having successfully launched Ted Baker, one of Britain's top mid-tier designer fashion brands in the market last year, Brand Capital has now secured a deal to launch Radley+ Co, the successful British handbags and accessories brand, in time for the Christmas season in Stuttafords in South Africa....

Bonnet socks produce flying success

To spread the word about its seventh birthday and its competition, Mango Airlines selected bonnet socks from brandyourcar.com. Its marketing team had seen the and liked previous bonnet sock campaigns run by other brands and decided the advertising medium offered a unique opportunity to communicate...

Branding township walls with unique murals

Keys Communications, using the innovative marketing medium of Township Wall Media, provides exposure for local artists, using their skills in the painting of murals, to create brand billboards to meet the aspirational values of the people living in these areas. The company empowers community...

NATIVE officially rebranded as NATIVE VML

In June this year, David Sable, Global CEO of Y&R, Jon Cook, President and CEO of VML, and Jason Xenopoulos, CEO of NATIVE, announced the launch of NATIVE VML- a new entity bringing together the two digital brands. "Since June we have been finalising the details of the deal and today emerge as a...

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