Artifact Advertising helps Maxi's to rebrand

Artifact Advertising has rebranded Maxi's logo, its corporate identity, and its store look and feel. The agency was tasked with proposing a new look that would excite Maxi's existing customers and attract new ones.

15 Oct 2018

The Blue Room alters logo for Breast Cancer Awareness Month

Marketing and communications agency The Blue Room has altered the name in its logo for its #ThePinkRoom campaign. The agency's logo now boasts a pink strike through the word 'Blue' and the word 'Pink' is now written boldly in pink. The campaign, which was launched for Breast Cancer Awareness...

4 Oct 2018

Brand SA withdraws partnership agreement with Sport Industry Group

Government-funded agency Brand South Africa has withdrawn its partnership agreement with the Sport Industry Group SA due to a non-disclosure of a conflict of interest matter, this is according to a statement issued by Brand SA. Brand SA states that it is regulated by the Public Finance Management...

15 Aug 2018

Firefox is rebranding and it wants your opinion

TechCrunch editor Greg Kumparak reports that Firefox will be getting new logos for its various offerings. Mozilla has reportedly shared a few work-in-progress potential logos and has asked for feedback on them. However, Mozilla is not crowdsourcing the answer, but simply asking for user's...

31 Jul 2018

Brands asked to participate in 2018 Vega Brand Challenge

The submissions for the 2018 Vega Brand Challenge are open until 31 July 2018. The annual Brand Challenge sees students team up to tackle real briefs from real clients, working in teams to conceptualise, execute, and present solution-based concepts to some of the biggest brands in the country....

25 Jun 2018

Want to build your own fashion brand?

The African Development Bank (AfDB), together with the Gender, Women and Civil Society Department has developed an event that intends to equip creative entrepreneurs operating in the textile, apparel, and accessories sector with the tools and knowledge to build a fashion brand from idea to...

22 Jun 2018

Cartoon Network's Ben 10 scores new brand ambassador

Cartoon Network's Ben 10 has acquired Bafana Bafana midfielder Reneilwe 'Yeye' Letsholonyane as its brand ambassador for Africa. Letsholonyane will work with Cartoon Network Africa to sustain the Ben 10 franchise across its online and on-air platforms while raising awareness and affinity with the...

5 Jun 2018

Red Bull Social Innovation Festival is a swing and hit

Red Bull recently hosted its Red Bull Amaphiko Social Innovation Festival in Umlazi. Residents of Umlazi flocked to King Zwelithini Stadium and Zintocele Park to be part of the event. Social entrepreneurs exhibited their products throughout the day at the festival. The festival aims to...

4 Jun 2018

Foodie bloggers named Laager Rooibos brand ambassadors

Bloggers Lebo and Tebo Ndala have been named Laager Rooibos's new brand ambassadors. The Ndala sisters are qualified chefs and food specialists who have appeared in television cooking shows and magazine features. They also run their own food blog With Love From The Twins, in which they share...

24 May 2018

Loeries late entrants have two more weeks to submit

The entry deadline for Loeries 2018 has been extended to 31 May 2018. A 10% late fee will be applied to all entries received after the original deadline of 15 May 2018.

9 May 2018

Lenny Filipova is the new face for Bata

Bata has made Lenny Filipova the new face for its brand. The announcement was made during Bata Fashion Weekend in Italy on 28 April 2018. Filipova will perform at various Bata events and take an active part in the global campaign Me & Comfortable With It for one year.

30 Apr 2018

Grand Timepiece picks Jo Black as new brand ambassador

Afrikaans musician Jo Black has been named the new brand ambassador of Grand Timepiece. Black will be featured in Grand Timepiece's new integrated campaign Own Time, which will run across social media, print, and online channels. ...

16 Apr 2018

InterContinental Hotels Group trend report highlights importance of provenance

InterContinental Hotels Group's (IHG) 2018 Trends Report - that was published at the World Economic Forum - underlines the importance of provenance and its relationship with brand success. IHG unveiled The Provenance Chain in the sixth edition of its annual report series. The Provenance Chain is...

8 Feb 2018

Mint Mobile rebrands to Mint Connect

Mobile hardware company Mint Mobile has rebranded to Mint Connect. The company's decision to rebrand is part of its evolution from a mobile device manufacturer to a full-fledged technology company. The rebranding was created in partnership with Cubed Consulting.

14 Nov 2017

Mitsubishi launches new brand strategy

Mitsubishi launched a new brand strategy, global tagline and initiative at the Tokyo Motor Show in Japan. The 'Drive for Growth' initiative is a three-year strategic plan for sustained and profitable growth, targeting an increase of more than 30% in annual unit sales to 1.3 million vehicles...

3 Nov 2017

BrandsEye addresses House of Lords Committee

BrandsEye has addressed a House of Lords Select Committee in the UK Parliament regarding political polling and digital media. The company's CEO JP Kloppers told the committee that mining opinion on social media is a great supplement to traditional polling techniques. BrandsEye has in the past...

13 Oct 2017

Vuma reinvigorates brand

Vuma Reputation Management has refreshed its brand with a contemporary African look. The new-look is part of the company's plan to grow its presence in Africa.

10 Oct 2017

Brand Council South Africa to undertake survey

Brand Council South Africa has undertaken its fourth industry-wide research survey with an independent research company conducting the research for the council. The survey has been named the 'Brand Barometer Columinate'. The survey is aimed at stakeholders from brand agencies, academia, brand...

2 Aug 2017

Vega Randburg campus open day

Vega Randburg campus invites the public to visit their open day on 5 August 2017, to chat to lecturers about their approach to education and the WEF 2020 skillset needed for future jobs. Carla Enslin will also be available to talk about Vega's approach and success rate for academics.

15 Jun 2017

Tshepiso Mabulana is the new DeLush Wines brand ambassador

Orange River Cellars' DeLush Wines has named Tshepiso Mabulana as its new brand ambassador. The YFM radio presenter and socialite will be promoting the brand's natural sweet white, red, and rosé wines with her radio presence and social media activity.

11 May 2017

Welcome HuffPost

Huffington Post will now be known as HuffPost as new leaders, editor-in-chief Lydia Polgreen and CEO Jared Grusd look to rebrand the website. The name change will be made across all 17 international editions of the website. The rebranding will also include a website redesign in addition to the...

28 Apr 2017

Sylvester Chauke announced as member of steering committee for the Global Shapers Communities

Chief architect of award-winning brand consultancy, DNA Brand Architects, Sylvester Chauke, has been announced as one of the 22 members from across the globe to make up the steering committee for the World Economic Forum's Global Shapers Community and its advisory council - Chauke previously served...

26 Apr 2017

Brand South Africa urges South Africans to be responsible with their freedom this Freedom Day

To commemorate Freedom Day on 27 April, Brand South Africa has called for all South Africans to be responsible with their freedom, by preserving and respecting this historic day that saw South Africa achieve its first non-racial democratic, which took place in 1994. Brand South Africa will...

26 Apr 2017

Vaseline Men partners with influential SA men for #StartStrong campaign

Vaseline Men unveiled its new #StartStrong campaign in which it partnered up with musician, Riky Rick and Proteas fast bowler, Kagiso Rabada. The #StartStrong campaign also includes a range of other influential South African men, including artists, stylists, writers, entrepreneurs, and...

13 Apr 2017

AB de Villiers announced as Montblanc's brand ambassador

Proteas one-day captain, AB de Villiers has been named Montblanc's brand ambassador for its Maison Montblanc boutiques in South Africa and India. De Villiers will be the face of Montblanc's entire range including watches, writing instruments, men's accessories, and leather goods.

29 Mar 2017

Magna Carta to introduce an African Reputation Index

In collaboration with Yellowwood, Magna Carta Reputation Management Consultants will be launching an Africa Reputation Index (ARI). The ARI will allow African companies to measure the effect of their reputations which will, in turn, offer insights into strategic planning to limit the damage and...

9 Mar 2017

Bonang Matheba shares her love story in new Revlon love testimonial

In her latest love testimonial for Revlon's Choose Love campaign, brand ambassador and media personality, Bonang Matheba shares her love story. The testimonial is in line with Revlon's new campaign encouraging women to follow their feelings and pursue love. ...

8 Mar 2017

Brand South Africa launches Inspiring New Ways campaign

Brand South has just launched their new campaign called Inspiring New Ways, which aims to showcase the competitive strengths of the country, as well as inspire the nation toward national pride and patriotism. The campaign launches today, 27 February on SABC 1, 2, 3 and eNCA. Follow the...

27 Feb 2017

Minions to be a part of the Puma Sportstyle product range

Ahead of their return to the big screen in Despicable Me 3, the Minions have joined Puma, Illumination and Universal Brand Development in a multi-season partnership. The Minions will be bringing their knowledge of art and design to the Puma Sportstyle product range which will now include a new...

24 Feb 2017

Brand South Africa commemorates rugby legend, Joost van der Westerhuizen

Joost van der Westerhuizen, the former Springbok scrumhalf, passed away on 6 February 2017 at the age of 45. He had been battling motor neuron disease (MND) for nearly six years. Brand South Africa's CEO, Dr Kingsley Makhubela, paid tribute to Joost by saying: “Joost van der Westhuizen will be...

10 Feb 2017

Next >Submit news