Mint Mobile rebrands to Mint Connect

Mobile hardware company Mint Mobile has rebranded to Mint Connect. The company's decision to rebrand is part of its evolution from a mobile device manufacturer to a full-fledged technology company. The rebranding was created in partnership with Cubed Consulting.

14 Nov 2017

Mitsubishi launches new brand strategy

Mitsubishi launched a new brand strategy, global tagline and initiative at the Tokyo Motor Show in Japan. The 'Drive for Growth' initiative is a three-year strategic plan for sustained and profitable growth, targeting an increase of more than 30% in annual unit sales to 1.3 million vehicles...

3 Nov 2017

BrandsEye addresses House of Lords Committee

BrandsEye has addressed a House of Lords Select Committee in the UK Parliament regarding political polling and digital media. The company's CEO JP Kloppers told the committee that mining opinion on social media is a great supplement to traditional polling techniques. BrandsEye has in the past...

13 Oct 2017

Vuma reinvigorates brand

Vuma Reputation Management has refreshed its brand with a contemporary African look. The new-look is part of the company's plan to grow its presence in Africa.

10 Oct 2017

Brand Council South Africa to undertake survey

Brand Council South Africa has undertaken its fourth industry-wide research survey with an independent research company conducting the research for the council. The survey has been named the 'Brand Barometer Columinate'. The survey is aimed at stakeholders from brand agencies, academia, brand...

2 Aug 2017

Vega Randburg campus open day

Vega Randburg campus invites the public to visit their open day on 5 August 2017, to chat to lecturers about their approach to education and the WEF 2020 skillset needed for future jobs. Carla Enslin will also be available to talk about Vega's approach and success rate for academics.

15 Jun 2017

Tshepiso Mabulana is the new DeLush Wines brand ambassador

Orange River Cellars' DeLush Wines has named Tshepiso Mabulana as its new brand ambassador. The YFM radio presenter and socialite will be promoting the brand's natural sweet white, red, and rosé wines with her radio presence and social media activity.

11 May 2017

Welcome HuffPost

Huffington Post will now be known as HuffPost as new leaders, editor-in-chief Lydia Polgreen and CEO Jared Grusd look to rebrand the website. The name change will be made across all 17 international editions of the website. The rebranding will also include a website redesign in addition to the...

28 Apr 2017

Sylvester Chauke announced as member of steering committee for the Global Shapers Communities

Chief architect of award-winning brand consultancy, DNA Brand Architects, Sylvester Chauke, has been announced as one of the 22 members from across the globe to make up the steering committee for the World Economic Forum's Global Shapers Community and its advisory council - Chauke previously served...

26 Apr 2017

Brand South Africa urges South Africans to be responsible with their freedom this Freedom Day

To commemorate Freedom Day on 27 April, Brand South Africa has called for all South Africans to be responsible with their freedom, by preserving and respecting this historic day that saw South Africa achieve its first non-racial democratic, which took place in 1994. Brand South Africa will...

26 Apr 2017

Vaseline Men partners with influential SA men for #StartStrong campaign

Vaseline Men unveiled its new #StartStrong campaign in which it partnered up with musician, Riky Rick and Proteas fast bowler, Kagiso Rabada. The #StartStrong campaign also includes a range of other influential South African men, including artists, stylists, writers, entrepreneurs, and...

13 Apr 2017

AB de Villiers announced as Montblanc's brand ambassador

Proteas one-day captain, AB de Villiers has been named Montblanc's brand ambassador for its Maison Montblanc boutiques in South Africa and India. De Villiers will be the face of Montblanc's entire range including watches, writing instruments, men's accessories, and leather goods.

29 Mar 2017

Magna Carta to introduce an African Reputation Index

In collaboration with Yellowwood, Magna Carta Reputation Management Consultants will be launching an Africa Reputation Index (ARI). The ARI will allow African companies to measure the effect of their reputations which will, in turn, offer insights into strategic planning to limit the damage and...

9 Mar 2017

Bonang Matheba shares her love story in new Revlon love testimonial

In her latest love testimonial for Revlon's Choose Love campaign, brand ambassador and media personality, Bonang Matheba shares her love story. The testimonial is in line with Revlon's new campaign encouraging women to follow their feelings and pursue love. ...

8 Mar 2017

Brand South Africa launches Inspiring New Ways campaign

Brand South has just launched their new campaign called Inspiring New Ways, which aims to showcase the competitive strengths of the country, as well as inspire the nation toward national pride and patriotism. The campaign launches today, 27 February on SABC 1, 2, 3 and eNCA. Follow the...

27 Feb 2017

Minions to be a part of the Puma Sportstyle product range

Ahead of their return to the big screen in Despicable Me 3, the Minions have joined Puma, Illumination and Universal Brand Development in a multi-season partnership. The Minions will be bringing their knowledge of art and design to the Puma Sportstyle product range which will now include a new...

24 Feb 2017

Brand South Africa commemorates rugby legend, Joost van der Westerhuizen

Joost van der Westerhuizen, the former Springbok scrumhalf, passed away on 6 February 2017 at the age of 45. He had been battling motor neuron disease (MND) for nearly six years. Brand South Africa's CEO, Dr Kingsley Makhubela, paid tribute to Joost by saying: “Joost van der Westhuizen will be...

10 Feb 2017

Mall of Africa distribute Z-Cards to shoppers

Mall of Africa distributed a pocket-sized Z-Card with floor plans and a full store directory to consumers over the festive period. The Z-Card was distributed to make sure that consumers would not get lost in the 130,000m2 shopping centre. Mall of Africa chose PocketMedia® Solutions's Z-Card...

7 Feb 2017

New Balance signs Temba Bavuma as brand ambassador

From 1 February 2017, Proteas and Lions star Temba Bavuma - who was the first black South African to score a test century - is the new brand ambassador for New Balance South Africa following a multi-year agreement.

7 Feb 2017

Imago SA relaunces as SkyGroup Communications

Video conferencing supplier Imago South Africa is launching a new corporate identity and name-change to underline its independent status and commitment to its market. Its new name - SkyGroup Communications and positioning statement "Completely Connected" - is a signal to customers that sustained...

2 Nov 2016

Revlon welcomes Ciara

Entertainer, model and fashion icon, Ciara, will be joining Revlon as its newest global brand ambassador supporting Revlon colour cosmetics and its Choose Love campaign. Ciara will be the new face for Revlon's Love Is On positioning.

19 Oct 2016

New look for Clorets chewing gum

Clorets have revealed a fresh new look and design on all chewing gum packs, along with a TV commercial about an ambitious young man's search for success. Kerisha Govender, category brand manager Gum SA, says: "We are very excited to reveal our new look and packaging and we hope that the TVC...

21 Sep 2016

GardenShop refreshes website

The GardenShop, a garden retailer, nursery and lifestyle centre is embracing change and embarking on a rebrand by refreshing its website identity. Each feature of the website's user experience ? the look and feel, functionality and the interface ? also reflects the essence of the brand and enables...

8 Sep 2016

Empire becomes an innovations agency

Empire, started by Lusanda (Lucy) Worsley, as a female-driven experiential agency has restructured into an innovations agency to empower and enable growth of African creatives across the continent, and globally, by means of a sharing economy and a broader service offering.

6 Sep 2016

Five new brand ambassadors for Samsung

Five new celebrity brand ambassadors have joined Samsung South Africa. They are Olympic swimmer Cameron van der Burgh, actor and TV presenter Maps Maponyane, celebrity chef Reuben Riffel, renowned Afrikaans singer and actor Bobby van Jaarsveld and former Miss South Africa and businesswoman Jo-Ann...

12 Aug 2016

"It's Finger Lickin' Good!" is back

In 2012 KFC changed their tagline to "So Good" encompassing the delicious new product offerings and ranges available on the menu that were new for KFC. This year KFC has gone back to what it is known for; being Finger Lickin' Good! The tagline is being re-introduced worldwide. KFC celebrates the...

8 Aug 2016

Freelancers web refresh

Summit Software has redesigned the Freelancers Writing Services website, as part of its hosting services. "The new website is simpler and faster," says Gwen Watkins, owner of Freelancers Writing Services. "I found Sunil Menon and his team to be very informative and helpful in the refresh and look...

27 Jul 2016

Brand refresh for Novare

Investment firm Novare has announced the launch of its refreshed brand identity, which has been adopted to reflect its unique perspectives and the continued evolution of its service offering. Introduced with a new website, the new positioning is reflected in the use of bright and appealing images...

27 Jun 2016

MadAdvertising redesigns SA Ubuntu Foundation logo

The South African Ubuntu Foundation appointed MadAdvertising to update its existing logo, as a mark of its continued growth and evolution. The logo communicates the spirit of Ubuntu, combining elements of unity and togetherness. Kevin Chaplin, CEO of the SA Ubuntu Foundation says, "The new logo...

20 Jun 2016

SANBI wins SA's 34th gold medal at Chelsea Flower Show

Designers David Davidson and Ray Hudson and the team of staff and volunteers from the South African National Biodiversity Institute (SANBI-Kirstenbosch and Harold Porter) exhibit won South Africa's 34th gold medal in 41 years at the prestigious Royal Horticultural Society (RHS) Chelsea Flower...

25 May 2016

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