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Winners of Ask Afrika Icon Brands to present at marketing conference

The results and finding from the 2014 Ask Afrika Icon Brands will be discussed at the Marketing Mix long-term loyalty conference, where Icon Brand winners will present case studies on key objectives such as retaining customers, adding value and optimising social media. The conference will take place...

Brandyourcar.com links OOH, social media

Brandyourcar.com has demonstrated how to link out of home (OOH) transit media to brand ambassadors with a strong social media influence, for advertiser Liqui-Fruit. Drivers aged between 22 and 28 that are outgoing and socially (virtually) well connected were preselected by the company and only...

Pepsi builds on 2014 football campaign

Earlier in the year Pepsi kicked off its global campaign with the announcement of the 2014 superstar football squad. As part of the campaign, it recently launched limited edition 'collectible cans', featuring the Pepsi global athletes such as Robin van Persie, David Luiz, Sergio Ramos, Sergio...

"New Car for R699" campaign falls flat

The Satinsky Group has pulled the plug on the "New car from R699 per month" campaign, leaving an estimated 17,000 people stranded with monthly repayments to the bank. The campaign involved clients who agreed to advertising on a new car, provided by the group, in return for payment. Angry clients...

Vega next stop for Loerie Awards Travelling Exhibition

The next stop for the free Loerie Awards Travelling Exhibition is the Vega school of brand leadership in Johannesburg from 14-17 April 2014. It will display innovative campaigns for winning brands and businesses across an array of disciplines, which include brand identity, architecture & interior...

The first Loeries Africa Roadshow kicks off in March
The first Loeries Africa Roadshow kicks off in March

For the first time, the Loeries will be hosting a series of events in key cities across the continent: Harare, Dar Es Salaam, Lagos, Nairobi and Accra. The programme will include excerpts from the Loeries Seminar, winning work from the region, as well as key information on entering the Loeries...

Cannes Lions rewards MetropolitanRepublic with entry into hall of fame

The new book, 'Game Changers: The Evolution of the Advertising Industry' includes MetropolitanRepublic's Wimpy Braille advert as part of the Cannes Lions International Festival of Creativity's celebration of 60 years of advertising creativity and excellence. By sending out just 15 braille burgers,...

Platinum Seed Digital Marketing launches new division: Social Seed

Platinum Seed Digital Marketing, a company in the digital industry has launched a new division - Social Seed. This comes as a result of the company's recent success in winning a number of new accounts, including: Hendrick's Gin, Grant's Blended Scotch Whisky, Glenfiddich Single Malt Scotch Whisky,...

Winning Ways opens next week

Tony Koenderman's Winning Ways' conference takes place in Johannesburg on 25 February 2014, giving the advertising industry the opportunity to hear from a panel of experts who know how to create winning advertising and address the risks the industry currently faces. Speakers include Graham...

Master classes for digital Durban

As Durban is becoming a digital savvy hub with enormous growth potential, Red & Yellow will bring two master classes to the city this month, to be hosted at the Gateway Hotel. The Applied Strategic Thinking and Content Marketing and Audience Insights classes draw insight from case studies to show...

New identity highlights new Altron divisions

Allied Electronics Corporation (Altron) has reorganised into two divisions - Altron TMT (telecommunications, multi-media and information technology), which houses the Altech and Bytes businesses, and Altron Power which consists of Powertech. To celebrate this change, the group has launched a new...

Steers attracts 35,600 users of its app

By tapping into the Mxit advertising platforms, Steers has been able to drive 35,600 users to its mobile app through two campaigns - Steers Shake It Up and Steers Mega Ribster that provided above benchmark click rates of 8%. Andrew Kramer, VP of Sales at Mxit says, "The client has moved into the...

Leading British, European and US brands look to expand to SA

Having successfully launched Ted Baker, one of Britain's top mid-tier designer fashion brands in the market last year, Brand Capital has now secured a deal to launch Radley+ Co, the successful British handbags and accessories brand, in time for the Christmas season in Stuttafords in South Africa....

Bonnet socks produce flying success

To spread the word about its seventh birthday and its competition, Mango Airlines selected bonnet socks from brandyourcar.com. Its marketing team had seen the and liked previous bonnet sock campaigns run by other brands and decided the advertising medium offered a unique opportunity to communicate...

Branding township walls with unique murals

Keys Communications, using the innovative marketing medium of Township Wall Media, provides exposure for local artists, using their skills in the painting of murals, to create brand billboards to meet the aspirational values of the people living in these areas. The company empowers community...

NATIVE officially rebranded as NATIVE VML

In June this year, David Sable, Global CEO of Y&R, Jon Cook, President and CEO of VML, and Jason Xenopoulos, CEO of NATIVE, announced the launch of NATIVE VML- a new entity bringing together the two digital brands. "Since June we have been finalising the details of the deal and today emerge as a...

September's Creative Circle judging panel

Chairperson: John Davenport (Ireland Davenport), Archie Malinga (Joe Public), Bruce Anderson (Net#Work Bbdo), Charles Pantland (Tbwa\Hunt\Lascaris), Grant Sithole (Draftfcb), Marion Bryan (Ogilvy Jhb), Matthew Berge (Ddb South Africa), Nicola Bower (Owen Kessel), Rob Rutherford...

Oreo 3-D, 3-step billboard in Mauritius

Continental Outdoor Media has erected a series of innovative billboards with a pop out of a glass of milk and a chocolate Oreo biscuit to instruct the highway users in Mauritius on how to twist, lick and dunk the biscuit. The fun 3-step instruction provides some light entertainment and a desire...

Leave your tribute to AdVantage magazine

On Tuesday, 2 July 2013, AdVantage Magazine announced that after 20 years of covering the South African media, marketing and advertising industry, final edition had been sent to the printers. We at Bizcommunity invite you to honour this iconic industry print title - and our now former media partner...

KFC renews billboard contract

As part of its AM Breakfast campaign, KFC has renewed its 30 double decker full wrap holding with SPMedia. These larger than life multi-dimensional moving billboards entrench brand awareness and brand message from motorists to pedestrians to commuters. Its bus branding also offers clients a cost...

Kraft Foods South Africa name change

In line with its international branding, Kraft Foods South Africa will be known as Mondelez South Africa from 1 July 2013. This follows the October 2012 strategic decision to split Kraft Foods International and create two separate companies, one of which was Mondelez International. Chapelat...

Less than two weeks left to enter Your Street South Africa

Entries for Your Street South Africa close on 17 May 2013. With successful projects already on the streets of Cape Town, Johannesburg and Eindhoven, Your Street is asking South Africans to look at the streets they live, work or play on. Anyone anywhere can submit their ideas and become a catalyst...

New brand ambassador for Legacy Lifestyle

Legacy Lifestyle, a luxury rewards programme, has announced that South African Olympic champion and businessman Ryk Neethling will be the new official brand ambassador for the next three years, serving as the brand's official face. Through the new association, he will be living and promoting not...

Bizcommunity features on SABC1's Media Career Guide Show
Bizcommunity features on SABC1's Media Career Guide Show

Be sure to catch Bizcommunity.com's editor-at-large, Simone Puterman, on the repeat show of SABC1's Media Career Guide Show tonight, Monday, 11 February 2013, from 11pm-11.30pm. She will provide insightful career guidance for the marketing, advertising, media and retail industries. The show is...

Absa the leading retail bank in survey
Absa the leading retail bank in survey

Absa has been voted the leading retail bank in the 2012 TGI Icon Brands survey, while Absa idirect was voted the leading short-term insurer. The TGI Icon Brands survey is a special measure of how consumers feel about brands in South Africa and looks for quintessential brands that fly the South...

Giant branded marquee from Expand a Sign

The Jumbo Ex-Star, giant marquee has a dual purpose of providing both eye-catching branding and shelter at festivals, corporate occasions, sport days and outdoor events. Launched by Expand a Sign, it stretches out nearly 20 metres, when set up. For more, go to www.expandasign.co.za....

Sunday's Media@SAfm show to feature Egyptian revolutionary hero

This Sunday, 27 May 2012, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include:agenda setter feature on minister Blade Nzimande's call for a boycott of the City Press newspaper over the Zuma Spear portrait Egyptian revolutionary hero Waleed Rashed on...

Media@SAfm to highlight MTN Radio Award winners, City Press's 30th anniversary
Media@SAfm to highlight MTN Radio Award winners, City Press's 30th anniversary

This Sunday, 15 April 2012, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include:Celebrating with some of the big winners at the MTN Radio Awards and an analysis of the overall standard of the entries from convenor of judges Lance Rothschild (@lancerza)....

Loeries early bird close on Monday 16 April

Loeries entrants still have the chance to take advantage of the 5% early bird discount until Monday, 16 April 2012. Final entry date is 31 May. This year, R30 from each entry will go towards the Creative Future Scholarship, enabling talented learners from a disadvantaged background to study brand...

Sunday's Media@safm show to focus on investigative journ in SA
Sunday's Media@safm show to focus on investigative journ in SA

This Sunday, 1 April 2012, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include:Speaking to Prof Anton Harber about the state of investigative journalism [The Media Online broke the news on Friday, 30 March 2012 that Media24 Investigations almost...

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