New brand identity for Pinnacle

Design and communication consultancy, Switch, has developed a new logo, visual language and brand identity for ICT distributor, Pinnacle. Pinnacle md, Tim Humphreys-Davies, is confident that the new logo and visual language will reflect the company's purpose and become synonymous with 'Delivering...

13 May 2016

Digital drive for 2016/17 Hunter's campaign

Hunter's and its brand ambassador of nine years, Thapelo Mokoena, are on the look out for Mokoena's replacement, to serve as a face the its new multi-channel campaign. Quirk and BBDO decided on a digital 'Idols format' competition using the #BeTheChina hashtag, @HuntersCider tag and short video...

8 Apr 2016

Where2GetIt renamed Brandify

Brandify, provider of location-based digital marketing solutions, now incorporates SPARK Media's local pages and store locator partners, Where2GetIt. SPARK Media's services which include converting location data into customer insights to help marketers hyper-personalise their reach will remain....

17 Feb 2016

Branded Content Marketing Association of South Africa launched

The recent AMASA Awards saw the launch of the Branded Content Marketing Association of South Africa (BCMA SA), an affiliated branch of the global Branded Content Marketing Association (BCMA), which has its head office in London. The BCMA SA started as a concept a few years back with advertising...

10 Nov 2015

Rebranding NAB Africa

NAB Africa has been renamed SPARK Media Africa, following the creation of SPARK Media, as a fusion between NAB, the local newspaper's advertising sales company, and Habari Media, specialists in digital sales. SPARK Media Africa represents 17 newspapers in the neighbouring countries of South...

28 Oct 2015

Merck rebrands as leading science, technology company
Merck rebrands as leading science, technology company

Merck has launched a global rebrand that fundamentally reflects its transformation into a global science and technology company. At the same time, the brand architecture at business level has been simplified. Outside the US and Canada, the company will operate uniformly as Merck. With the...

16 Oct 2015

MTN wins international award

MTN was voted Brand of the Year in the telecommunications category at the World Branding Awards in London, United Kingdom. MTN was one of over 2,500 brand nominated from 35 countries to be eligible for this much-sought after accolade. Only 119 brands were selected as the winners in their...

29 Sep 2015

Infestation rebrands Cape Town Fringe Festival

The Cape Town Fringe Festival, which runs from 24 September - 4 October, has received a contemporary rebranding from Infestation, a Cape Town full-service design agency. "It was a complete re-brand from the previous year's look-and-feel," said Christo Maritz, Infestation owner and Creative...

25 Sep 2015

Ask Africa Icon Brands winners announced next week

The 2015/2016 Ask Africa Icon Brands winners will be announced on 28 July 2015 at The Venue, Melrose Arch, Johannesburg. The ceremony will honour 28 brands that understand the South African consumer, products that are top of their category and brands that have the potential to gain icon status in...

21 Jul 2015

Prima Arc becomes Arc South Africa

Effective 1 June, Prima Arc officially changed its name to Arc, embracing the Arc Worldwide brand. The name change is part of a process that began in 2013, with Publicis' acquisition of Prima Plus, one of South Africa's first specialist Direct Marketing (DM) and CRM agencies. At the time of the...

4 Jun 2015

South African Competitiveness Forum comes to KwaZulu-Natal

Brand South Africa will host the South African Competitiveness Forum (SACF) at Trade & Investment House, Durban from 9am to noon on Tuesday, 9 June 2015. The forum will enable Brand South Africa to work with its stakeholders to understand the unique features and competitiveness of the brand. The...

4 Jun 2015

Brand South Africa participates at WEF on Africa

Closely underpinned to South Africa's NDP strategy, which will also be driving key discussion focus areas throughout the course of the WEF Africa 2015, is Agenda 2063 - which represents a collective effort and an opportunity for Africa to regain its power and determine its own destiny. Agenda...

3 Jun 2015

Brands & Branding release online brand case study tutorials for tertiary education

Brands & Branding has released online brand case study tutorials for tertiary education. It provides a unique source of credible, locally relevant, content-rich material, instructive and interesting for both undergraduate and postgraduate diploma level students. Over 20 tertiary institutions have...

21 May 2015

SchoolMedia website gets a new look

Khethi Ngwenya, owner and Managing Director of SchoolMedia, an in school media placement and advertising company has announced a newly launched website at www.schoolmedia.co.za. The new site has easy to use drop down menus with updated information about our products and services. Ngwenya says,...

23 Apr 2015

Brand refresh for Stanley

Modernising one of the most recognisable brands in the world, Stanley branded products from Stanley Black & Decker now has a refreshed identity, encapsulating the strength and endurance of the brand, communicating 'Performance in Action' for tools that won't let one down. The new brand identity...

10 Apr 2015

Air's new website highlights its versatility as a film & TV company

Air Films, a boutique owner-managed film & TV production company, has launched its new website, which allows its work to take the lead rather than the site's design. The company used designer Olivier Schildt with the brief to let the company's work speak for itself, while ensuring easy...

27 Feb 2015

Bell's launches new packaging
Bell's launches new packaging

Bell's Whisky has recently launched a new pack for the brand. The new design has an iconic bell-shaped neck, an updated label that includes gold foiling around the logo as well as prominent angular facets that create a more masculine posture and deliver a contemporary and premium feel. In...

10 Dec 2014

Altron brings home Silver for South Africa

At the 44th Creativity International Awards, recently held in New York, Allied Electronics Corporation Limited (Altron) new corporate brand design, submitted by consultancy Interbrand Sampson De Villiers, received a Silver accolade in the 'Logo & Trademark' category and was the only South African...

4 Dec 2014

Springleap expansion - new offices, personnel

Springleap, a crowdsourcing platform that connects brands and agencies with a community of 22,000 creatives has opened offices in Johannesburg and New York. Its co-founders, Eran Eyal and Evan Walther, have appointed Trevor Wolfe as the MD and head of commercialisation to oversee the international...

1 Dec 2014

Support Brand Inspiration Museum, buy heritage posters

{{Image}}Following the Visual Brand Exhibition at GIBS during Brand Week, where more than 120 exhibits were brought together by Brands & Branding, The Brand Museum Project and a variety of contributors from the advertising and branding communities, limited edition prints of selected work are being...

26 Nov 2014

Southern Comfort offers prize, radio ad for #OwnYourAwesome

In November 2014, Southern Comfort is asking fans to share how they own their awesomeness for the chance to win a national radio ad. The lucky winner will be able to share his or her story with South Africa over the airwaves, plus R30,000 to keep doing whatever his or her thing is. The brand,...

11 Nov 2014

Brand South Africa signs up with APO

Brand South Africa has signed up with African Press Organisation (APO) for media relations services across Africa and beyond, to implement its strategy. The scope of work includes press release distribution services and media monitoring in Africa, social media analytics, op-ed publications,...

11 Nov 2014

eTV audience gets memento of Kasi Tours

Audiences at e.tv's Kasi Tours get a personal photograph with their favourite e.tv star through Glamcam, which has been incorporated into the activations as a platform offering viewers an opportunity to interact with the brand. This year, the e.tv Kasi Tour, together with Glamcam, will be...

3 Sep 2014

Winners of Ask Afrika Icon Brands to present at marketing conference

The results and finding from the 2014 Ask Afrika Icon Brands will be discussed at the Marketing Mix long-term loyalty conference, where Icon Brand winners will present case studies on key objectives such as retaining customers, adding value and optimising social media. The conference will take place...

29 Jul 2014

Brandyourcar.com links OOH, social media

Brandyourcar.com has demonstrated how to link out of home (OOH) transit media to brand ambassadors with a strong social media influence, for advertiser Liqui-Fruit. Drivers aged between 22 and 28 that are outgoing and socially (virtually) well connected were preselected by the company and only...

22 Jul 2014

Pepsi builds on 2014 football campaign

Earlier in the year Pepsi kicked off its global campaign with the announcement of the 2014 superstar football squad. As part of the campaign, it recently launched limited edition 'collectible cans', featuring the Pepsi global athletes such as Robin van Persie, David Luiz, Sergio Ramos, Sergio...

11 Jul 2014

"New Car for R699" campaign falls flat

The Satinsky Group has pulled the plug on the "New car from R699 per month" campaign, leaving an estimated 17,000 people stranded with monthly repayments to the bank. The campaign involved clients who agreed to advertising on a new car, provided by the group, in return for payment. Angry clients...

4 Jul 2014

Vega next stop for Loerie Awards Travelling Exhibition

The next stop for the free Loerie Awards Travelling Exhibition is the Vega school of brand leadership in Johannesburg from 14-17 April 2014. It will display innovative campaigns for winning brands and businesses across an array of disciplines, which include brand identity, architecture & interior...

20 Mar 2014

The first Loeries Africa Roadshow kicks off in March
The first Loeries Africa Roadshow kicks off in March

For the first time, the Loeries will be hosting a series of events in key cities across the continent: Harare, Dar Es Salaam, Lagos, Nairobi and Accra. The programme will include excerpts from the Loeries Seminar, winning work from the region, as well as key information on entering the Loeries...

11 Mar 2014

Cannes Lions rewards MetropolitanRepublic with entry into hall of fame

The new book, 'Game Changers: The Evolution of the Advertising Industry' includes MetropolitanRepublic's Wimpy Braille advert as part of the Cannes Lions International Festival of Creativity's celebration of 60 years of advertising creativity and excellence. By sending out just 15 braille burgers,...

4 Mar 2014

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