Marketing & Media trends
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Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...
Louise Marsland 24 Apr 2018
Trust is important in an era where loyalty levels are diminishing globally and consumers no-longer want to be put in boxes, treated generically or given false promises...
Ask Afrika 5 Feb 2018
There is real concern at both business and individual level about how rapidly the digital technology environment is changing...
Lebo Madiba 29 Jan 2018
Africa is at an interesting and exciting crossroads in its history. The predicted ease with which globalisation would be adopted is being questioned and nationalism is rising. Yet the continent is becoming an economic, political and cultural melting pot. It is inevitable if Africa is going to truly rise...
Mimi Kalinda 22 Jan 2018
Your PR agency should be able to deliver a full spectrum communication service that can play a pivotal role in most areas of your business. If not, rethink how to use your PR partner to ensure you are taking advantage of their specific skills set.
Jane Belchers and Jane Gordon 16 Jan 2018
With being an early mover comes uncertainties that cannot be accounted for a hundred percent, as is the principle of risk and reward...
Tom Manners 11 Jan 2018
Africa has a population of over 1 billion people, 70% of which are youthful, aspirational and passionate about their continent. The proposition 'Africans for Africans by Africans' has become a dominant force with young people in Africa...
Nonye Mpho Omotola 10 Jan 2018
With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...
Nicola Cooper 10 Jan 2018
Our physical and virtual environments are merging at a rapid pace, making us more digitally connected than ever before. Consumers want what they want and they want it now...
Molefi Moloantoa 9 Jan 2018
There are clear super-trends that determine what people need, what they think and how they are likely to behave. Here then are the 'big three' undercurrents all marketers and brand owners should bear in mind when trying to guess what to do next...
Brandon de Kock 8 Jan 2018
How many times do you go to the shop for only one item and land up buying a number of products? The in-store experience is a valuable opportunity for retailers to build brand loyalty...
Caroline Currie 8 Jan 2018
Africa has become a continent of catchphrases, be it 'Africa rising', 'untapped middle class', 'e-commerce explosion', 'leapfrogging technology' or 'brand loyalists', the list is endless... but what do they mean in a real-world context...?
Ailsa Wingfield 8 Jan 2018
When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town bound for Melbourne, Australia, Matt Preschern, EVP and CMO of HCL Technologies, the tech partner of the VOR in Cape Town, shared his five most important trends in marketing today...
Matt Preschern 8 Jan 2018