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From stone - to smart tablets and back again (oh, and the glitch in the road)

For marketers and business owners, one of the biggest urban legends is that direct mail is dead, and that it was killed by the internet...

By Nick Sarnadas, Issued by Madex 17 May 2018

#WTMA18: Digital as the predominant channel for travel

Working with destinations around the world on their digital strategies, Cook and his team have been witness to how tourist boards, government and private sector associations adapt and grow in the travel space...

By Robin Fredericks 10 May 2018

How African businesses can comply with new EU data laws

The six steps that African businesses can take to comply with new European Union data privacy laws...

By Pieter Bensch 9 May 2018

What to be aware of when buying data lists

When faced with improving their direct marketing, many companies have turned to buying data lists. This can be a daunting prospect as there is always the chance of investing a lot of money in what could turn out to be a dud...

By Mike Kann 3 May 2018

Build a better database and boost your audience

For businesses across the board, one way to get better returns is by improving efficiencies. For marketers, in particular, the million-rand question is how to build better databases and grow their audience...

By Grant Fleming 3 May 2018

On the Dot 'MCM' supply loud halo activations to clients

Loud halo builds brand loyalty, awareness and is an ideal medium to advise the community of new store openings, promotions and specials thereby ensuring increased traffic through your store...

Issued by On the Dot 3 May 2018

Putting brands into warm hands this winter

AutoReach estimates a potential reach of more than 400,000 vehicles during the upcoming winter school holidays. Distribution will commence on Friday, 22 June at 12pm...

Issued by AutoReach 23 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

#OneShow2018: Direct Marketing finalists revealed!

Finalists in the 'direct marketing' category have been revealed for One Show 2018, with three SA entries making the grade...

12 Apr 2018

"Let me tell you a story..." Why marketing fails without digital storytelling

There's no denying the power of potent digital storytelling skills, but marketers aren't necessarily born equipped with those skills, nor do they know how to hone them. Enter the BrandLove potent digital storytelling experiential workshop...

By Leigh Andrews 5 Apr 2018

MMA SA shares key insights into the impact of mobile on business

Senior mobile experts offer key insights into the impact of mobile on business at MMA SA's 1st breakfast event of the year...

29 Mar 2018

Key trends in email marketing 2018: What you didn't know about this tried and tested channel

While wide usage of email has been around since the early 1990s, it remains a tried and tested tool for communication, and particularly for effective direct marketing campaigns...

By Grant Fleming 27 Mar 2018

Awareness of consumer rights should be increased and enforced

When a product does not work properly or a service provider does not deliver as expected, indignant consumers are quick to assert that they know their rights, but they often do not...

27 Mar 2018

Spec-Savers campus activation through OtD's multi-channel marketing division

On the Dot activated a campaign at the University of Cape Town for Spec-Savers in February. The objective of the campaign was a summer promotion for a specific store...

Issued by On the Dot 26 Mar 2018

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