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The state of email marketing two months after GDPR

Two months since GDPR was implemented, thousands of sources have published their "expert" advice about the law and how it applies to email marketing. However, much of that is causing a lot of misunderstanding and confusion...

By Louise Robinson 2 days ago

Assegai Awards 2018 - One week to deadline

You still have a week to put your entries together for the 2018 Assegai Integrated Marketing Awards - the deadline is midnight on Tuesday, 25 September...

Issued by DMASA 3 days ago

Keeping within the boundaries: Ethical marketing automation

Marketing Automation Systems (MAS) might seem like good software to have in order to send out bulk email and/or SMS campaigns. However, it should be so much more...

By Gareth Mountain 14 Sep 2018

Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

The Assegai Awards: Judges for 2018 have been selected

The judging panel for the 2018 Assegai Awards has been selected. These individuals have been carefully chosen by the DMASA and have the collective local and international expertise required to judge all work from the marketing sector...

Issued by DMASA 13 Sep 2018

Why enter the Assegai Awards 2018?

Entries for 2018 are open for submissions and this is the perfect opportunity to showcase those campaigns that pushed boundaries...

Issued by DMASA 4 Sep 2018

Assegai Awards 2018 - Entries extension

The DMASA has announced that the Assegai Awards 2018 entries deadline has been extended to 25 September 2018, so get those entries in...

Issued by DMASA 27 Aug 2018

Sweet summertime is always the best of what might be

The season of fun in the sun is on its way and the countdown to white sand and blue seas has begun. What better time to plan your AutoReach promotion and reach this holiday audience?...

Issued by AutoReach 23 Aug 2018

How to use performance marketing to grow business effectively

DCMN Cape Town recently hosted their first Open Night for startups in Cape Town, in which Travelstart shared their marketing journey, as well as valuable insights on the lessons they have learned over the years...

15 Aug 2018

Catalogues, are they still effective?

What has given this advertising medium such longevity? Is it because of its cost-effectiveness, or perhaps it is the preferred choice when making purchasing decisions? Maybe it is simply because it works...

By Daniel De la Rey, Issued by On the Dot 8 Aug 2018

PoPI regulations: Don't kill the goose that lays the golden eggs

As they currently stand, the draft regulations relating to the Protection of Personal Information Act (PoPI) could significantly harm a key driver of inclusive economic growth-direct marketing...

By David Dickens 2 Aug 2018

How e-mail marketing increases sales

Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximise their sales...

By Rilind Elezaj 12 Jul 2018

The importance of diversity when creating communications strategies

It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies...

By Warren Moss 5 Jul 2018

On the Dot supports KanyeKanye - driven to do good, whilst doing good business

On the Dot's relationship with KanyeKanye started last year when they (OtD) were sourcing creative 'thank you gifts' for their clients...

Issued by On the Dot 28 Jun 2018

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