Direct Marketing in South Africa

Subscribe to FREE newsletter

Partners

Special sections

In the news

Direct marketing news

Direct mail to weather digital inroads, budget cuts

[Ian Geary] The future of the traditional direct mailer looks set to grow in 2010 and beyond, despite the inroads being made by digital direct media platforms such as the Internet and mobile technologies. 8 Feb 2010 11:44

Feed your ego, again - Loeries annual out

Hot off the press, the 31st Loerie printed annual of 313 pages is now available with a complementary DVD set at R605 (excl. vat). 5 Feb 2010 09:29

Lovely e-marketing offer from GraphicMail

Using Valentine's Day as an incentive, GraphicMail is helping small businesses to get started with email marketing by offering free credits and relevant email newsletter templates, focused on the occasion. 3 Feb 2010 12:23

No can do Cannes?

[Chris Moerdyk] Is it the recession that has prompted the organisers of the Cannes Awards to incentivise attendance this year with more award categories or is there a feeling that the ad industry is slowly moving away from these massive self-indulgent back-slapping affairs? 2 Feb 2010 12:24

[2010 trends] Climbing on the brandwagon

[Abey Mokgwatsane] For today's brands to survive in tomorrow's world, a revolution of marketing strategy thought is required. What worked yesterday simply won't cut it tomorrow. The risk for brands in today's cluttered market is not that they won't be heard; it is that they will be met with indifference. 29 Jan 2010 11:57

Will media planners be doing their clients a favour by not advertising during the World Cup? - Tollreach

June and July of 2010 may be one of the most active periods people have seen for a long time. If you want to get a share of the action a medium like TollReach offers the ideal way of giving a brand front-seat exposure amongst those that have the mobility, the means and the right mindset to act on your message. 29 Jan 2010 11:44

Cannes Lions 2010 entries open, with new awards

LONDON: The 57th Cannes Lions International Advertising Festival is now open for entries in all categories - Film, Press, Outdoor, Direct, Media, Cyber, Radio, PR, Promo & Activation (previously Promo), Design, Titanium, Integrated and the new Film Craft Lions category. Also new are Independent Agency of the Year; Grand Prix for Good; Craft in Cyber, Press and Radio; and 3D Structural Design in Design. 29 Jan 2010 10:48

Pitching for new business: what juries can teach us

[Sid Peimer] In most legal systems, a lawyer is required to make an opening statement at the start of a trial. This process bears a close resemblance to a new business pitch, where you are required to state your case to a prospective client whom you are meeting for the first time. 28 Jan 2010 11:01

The digital agency generation

[David Moffatt] The seismic shift taking place in the communications industry is well-documented, as is the number of traditional agencies attempting to bridle the interest in digital media, characterised by a critical shift in how consumers consume media. With so much in common with the traditional success factors that measure advertising, why are traditional brand agencies not dominating the digital arena? 27 Jan 2010 11:52

If you love your brand so much, why not marry it?

[Chris Moerdyk] According to the Harvard Business School, the future of advertising is all about getting attention. So, when Stefanus Nel decided to quit his job at an ad agency and go out on his own, he set about getting attention. And one of the bright ideas he came up with was what he called reverse shoplifting. 27 Jan 2010 10:37

Ten hidden gems for improving your business writing in 2010

[Tiffany Markman] Fusilli pasta. Under-appreciated. Under-estimated. Often, under-cooked. But if one lesson has emerged from my 2009/2010 festive feasting, it's that there are hidden gems lurking in unexpected places. Below is a list of 10 little-known or frequently overlooked resources, tools or tips which - if used properly - will dramatically enhance your business writing in 2010. 25 Jan 2010 10:28

[2010 trends] Media law a necessity, not a luxury

[Rachelle Bricout] Companies have adopted a more conservative “wait-and-see” outlook and are, instead, giving considerable thought to what is important and what will keep them afloat in a still uncertain market. This level of awareness has resulted in a need to ‘protect and preserve' that has certainly been seen by those in the legal marketing sector. 21 Jan 2010 12:46

Direct Marketing conference and workshop - event not to be missed! - Knowledge Resources

The annual Direct Marketing Conference, hosted by Knowledge Resources, is scheduled to take place on 24 - 25 February 2010 in Johannesburg. This year the event will also include a pre-conference workshop on email marketing, taking place 23 February 2010. 20 Jan 2010 21:24

Next >>

Latest jobs

Title	City	Company
Direct Marketing Sales Manager	Johannesburg	INCE (Pty) Ltd
Web Designer	Cape Town	Viv Gordon Placements
E-Commerce Marketing Team Member	Johannesburg	Sync Consulting
Email Specialist	Johannesburg	Sync Consulting
Online Marketer	Johannesburg	Fleet Street Publications
Graphic and Web Designer	Johannesburg
Copywriter	Brackenfell	Arcadia Home Shopping

More jobs offered...

In brief

More...Submit news

Ad showcase

FIFA 2010 Durban

3 of 10

Visit the ad showcase

Contributors

	Chris Moerdyk No can do Cannes?
	Abey Mokgwatsane [2010 trends] Climbing on the brandwagon
	Sid Peimer Pitching for new business: what juries can teach us
	Tiffany Markman Ten hidden gems for improving your business writing in 2010
	Stephen Newton [2010 trends] A Google memo on the year ahead
	Tim Shier [2010 trends] Looking into the ORM crystal ball
	Gisele Wertheim-Aymes [2010 trends] 10 communication trends for SA