Mobile marketing and the rules of engagement [Stanley Edwards] MIPTV, CANNES, FRANCE: Day three at MIPTV was dedicated to the world of mobile and for content producers offered the promise of a new channel for content and for advertisers a new way the reach consumers. But what are the rules of engagement for success? 10 Apr 2008 08:44
Two South Africans to judge Direct, Promo Lions LONDON: Draftfcb South Africa's Glynn Venter will be a member of this year's Direct Lions jury, while Joey Pastoll of Cross Colours will be on the Promo Lions panel, the organisers of the 55th Cannes Lions International Advertising Festival announced yesterday, Wednesday, 9 April 2008. 10 Apr 2008 08:44
New ideas on show at Markexs A quiver-full of new marketing ideas and opportunities is anticipated at this year's Markex & World of Events. The show, which incorporates Business of Sport, takes place 10 – 12 June 2008 at Sandton Convention Centre in Johannesburg. 8 Apr 2008 10:05
Further new media marketing learnings [Eve Dmochowska] Here are further nuggets of wisdom from day two of last week's New Media Marketing Conference hosted by IQPC, seasoned with my own opinions. 4 Apr 2008 09:53
Management changes at proximity#ttp Passion, energy, youth and experience sum up the four recent appointments at proximity#ttp. In view of its growth and expansion, proximity#ttp has strengthened its management team with the appointment of Tiekie Barnard as GM, Stu Stobbs as creative partner, Malcolm King as creative director (art) and Claire Othenin-Girard as group account director. 3 Apr 2008 09:00
Widgets 101: what it means for advertisers and marketers A widget is a piece of code that users can add to their webpage, personalised homepage, web browser, desktop, blog or social network. Typically it takes on a graphical form and will work like a mini application or programme. Some widgets display content while others provide services or share data from other websites. Research manager for Universal McCann Europe, Middle East and Africa (EMEA) Tom Smith has penned a full report on this phenomenon and shares some findings with us. 2 Apr 2008 08:54
Experience is the best marketer [Desiree Gullan] People consist of a lifetime of experiences. Experiences shape who we are. And psychologists have proved that there are remnants of each and every experience within us – whether we like them or not. Some experiences are so powerful they are never forgotten. Importantly, experiences are the foundations of our opinions and are the greatest influencers in the choices we make. What does this mean to marketers? 27 Mar 2008 07:54
Stapleton to judge D&AD Damon Stapleton, executive creative director of TBWA\Hunt\Lascaris Johannesburg, has been selected as a member of the Direct and Digital judging panel of the 2008 D&AD Awards. He will join the international panel in London for the judging week taking place 7 – 11 April. 25 Mar 2008 09:10
So near, yet so far for SA at Caples South Africa's creatives need to explore and experiment more with mixed interactive platforms in their strategies and execution of campaigns, says Joe Public's BTL creative director Xolisa Dyeshana, a recent judge at the John Caples International Awards in New York. 17 Mar 2008 08:46
Seeking direct marketing solutions in the US The South African direct marketing landscape faces many difficulties not present in the broader global environment. 12 Mar 2008 06:16
Seven SA Cannes Lions judges This year, there will be seven South African jury members judging at the 55th Cannes Lions interational advertising festival. The announcement was made on Friday, 7 March 2008, by Independent Newspapers, the representatives for the awards in South Africa. 10 Mar 2008 10:02
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Rory Brien, PRIMEDIA@HOME's National Consumer Promotions Operations Manager, has been appointed to the advisory board of the Experiential Marketing Forum (EMF). 29 Apr 2008 11:15
The South African direct marketing landscape faces many difficulties not present in the broader global environment. 12 Mar 2008 06:16
