Direct Marketing

Biz Takeouts


Tune into Biz Takeouts Radio Show on 2oceansvibe Radio today at 9am with show host Warren Harding (@bizWazza). In this week's show he speaks to Vera Robertson (@robertson_vera), Marketing Manager of Everlytic (@Everlytic) and Janine de Waal from Ukusela Ekapa.

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Biz Takeout's

Episode 102: Cosmopolitan Millennials Research and Agency Focus on Utopian Advertising.

Date: 22 Aug 2014
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Episode 101: Groupon SA’s new CEO and The Digital Edge Live event.

Date: 15 Aug 2014
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Episode 100: Our 100th episode with Helen Zille, TEDx Cape Town

Date: 7 Aug 2014
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The power of direct mail - Boomtown
The power of direct mail

It is fair to say that direct mail is a discipline with a bad reputation. Thanks to the 90s and its sweepstakes junk mail and windscreen flyer drops, coupled with the digital age's spam...

Issued by Boomtown 22 Aug 2014 11:59

The five faux pas of strategic planning
The five faux pas of strategic planning

Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are some wrong ones, and...

By Sid Peimer 11 Aug 2014 05:10

Lauren Heap
Shifting to the next phase of CRM: Marketing automation

One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...

By Lauren Heap 30 Jul 2014 14:30

Graeme Wilson
Lead generation tips from the coolest kids in school

After a little playground analysis, we realised that the tactics used by cool kids to make friends aren't that different from the lead generation tactics smart marketers use to find new customers...

By Graeme Wilson 30 Jul 2014 14:00

Gerald Naidoo
Reaching the right customer at the right time

The ability to reach the right customer with the right offer at the right time, through the right channel, would be an incredible competitive differentiator for any business...

By Gerald Naidoo 30 Jul 2014 09:04

Direct marketing and your right to privacy
Direct marketing and your right to privacy

The Consumer Protection Act (CPA) of 2008 contains several provisions dealing with various marketing strategies, including bait marketing, trade coupons, promotional competitions, and loyalty programmes.

30 Jul 2014 06:19

Jacques Swanepoel
SMS is a good fit for mobile marketers

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world...

By Jacques Swanepoel 27 Jul 2014 08:17

What should a modern marketing manager be able to do?
What should a modern marketing manager be able to do?

Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...

By Chemory Gunko 24 Jul 2014 09:47

Accredited digital media marketing curriculum launched
Accredited digital media marketing curriculum launched

An accredited digital media marketing curriculum has been launched as a part-time course at the Johannesburg campus of the AAA School of Advertising from 21 July 2014 to 1 November 2014...

24 Jul 2014 08:56

Assegai Awards 2014 open for entry online
Assegai Awards 2014 open for entry online

The DMASA Assegai Integrated Marketing Awards are now open for entry and this year, the submissions will be online. The closing date for submissions is 15 September 2014...

24 Jul 2014 08:25

[Biz Takeouts Lineup] 99: Best Marketing International and a jam-packed show
[Biz Takeouts Lineup] 99: Best Marketing International and a jam-packed show

Tune in to the Biz Takeouts Marketing & Media radio show, Thursday, 24 July from 9am-10am as we chat to Hando SiniSalu, Craig Shelley, Trevyn McGowan and Kirsty Henderson. [twitterfall]

23 Jul 2014 10:16

Louise Robinson
Accurate databases boost insurance sales

There is no doubt that knowledge is power, and any compilation of information is valuable. Databases are extremely hot commodities...

By Louise Robinson 17 Jul 2014 15:05

UJ and KPMG team up with IntelliLAB to launch anti-corruption hotline - Intellilab
UJ and KPMG team up with IntelliLAB to launch anti-corruption hotline

The University of Johannesburg's finance department has recently teamed up with auditing powerhouse KPMG to implement ethical and anti-corruption practice in the workplace...

Issued by Intellilab 4 Jul 2014 08:59

Dawn Rowlands
17 things that will make your brand loved, now!

I am constantly asked what makes a brand loved and in today's fast-moving world of inter-connectedness it is essential to have a framework of key points to work from...

By Dawn Rowlands 2 Jul 2014 13:03

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