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BizTrends 2018


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The Greenhouse

To truly gain insights from consumers, it is vitally important that we meet them and interact with them in the most natural, human way. We developed the IGI Greenhouse platform to do just that...

Issued by IGI 15 Feb 2018

Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

Easter is the first big break of the year

AutoReach In-Car Activations offers you the perfect vehicle to interact with your audience from 28 March to 10 April, including the Easter long weekend from 30 March to 2 April 2018...

Issued by AutoReach 5 Feb 2018

#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads

During my adolescent years, an endless supply of sanitary pads 'magically' appeared in my toiletry cupboard. I had never thought of such things as luxury, but essential, oblivious to the reality that some school girls face...

By Jessica Tennant 31 Jan 2018

How print supports the trend toward hyperlocal marketing

There has never been more demand for hyperlocal marketing than there is today. And print is one of the best methods to support hyperlocal reach...

By Vaughan Patterson 30 Jan 2018

IMC Conference 2018: Insights into email and SMS marketing

Everlytic is a Gold Sponsor of the upcoming IMC Conference and their MD, Walter Penfold, will use this opportunity to share his insights on email and SMS marketing as a preview of what's to come...

Issued by Everlytic 23 Jan 2018

On the Dot 'MCM' conducts activations for Pep Dealz new store openings

On the Dot activated a campaign in Soneike, Paarl and the N1 Value Centre for Dealz new store openings in November and December...

Issued by On the Dot 20 Dec 2017

To a Vibrant 2017

To all, Vibrant Direct wishes you a merry festive season and safe holidays this Christmas. Thank you to all clients and suppliers for making 2017 a year to never forget and to the overwhelming support which wouldn't have been possible without you...

Issued by Vibrant Direct 15 Dec 2017

Get to grips with CX and the customer journey now, or else...

Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey...

By Leigh Andrews 7 Dec 2017

Why financial services organisations need to stop worrying about links in emails

A look at how financial services providers can consider including live links in their marketing emails (many don't for security reasons)...

By Ross Sibbald 29 Nov 2017

The art of anthropology and B2B communication

While the advertising world is often dominated by psychology, Claire Denham-Dyson writes that she believe there are many benefits to using anthropology in B2B marketing...

By Claire Denham-Dyson 24 Nov 2017

Game of content: Content marketing lessons from Game of Thrones

Game of Thrones is rich with lessons for content marketers to both optimise their content strategies and engage with their fans on a daily basis...

By Dirk Visser 23 Nov 2017

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A South African's guide to moving to and making it in Malta: The secret language of doors

To understand something about living in Malta, you need a little architectural history. Actually you need a lot of architectural history, but I'll go gently...

By Marcus 'The Maltese Falcon' Brewster 1 day ago

Package and Product Design grand jury announced for NYF Advertising Awards

The members of the 2018 Package and Product Design Live Session grand jury has been announced by the New York Festivals (NYF) International Advertising Awards.

1 day ago

#DesignIndaba2018: The next generation of fashion is biology

New York-based Fashion Institute of Technology (FIT) graduate and biomaterials research company AlgiKnit co-founder and COO Aleksandra Gosiewski gave a thought-provoking presentation at Design Indaba on Wednesday on why they, at AlgiKnit, believe that biology is the future of fashion and their revolutionary work in their search for a sustainable product.

By Jessica Tennant 1 day ago

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Tourism Australia has resurrected Crocodile Dundee in a new Super Bowl commercial that has already reached hundreds of millions on the day and through social media. Some may have cringed at ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy.

By John Sinclair 20 Feb 2018

UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix. The report, announced recently by Razors Edge Business Intelligence, analyses the loyalty programmes operated by the UK's top 350 retailers, 48 loyalty programmes in all.

20 Feb 2018

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