How e-mail marketing increases sales

Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximise their sales...

By Rilind Elezaj 12 Jul 2018

The importance of diversity when creating communications strategies

It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies...

By Warren Moss 5 Jul 2018

On the Dot supports KanyeKanye - driven to do good, whilst doing good business

On the Dot's relationship with KanyeKanye started last year when they (OtD) were sourcing creative 'thank you gifts' for their clients...

Issued by On the Dot 28 Jun 2018

#CannesLions2018: Reach Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 21 June, with the 2018 Creative Data, Direct, Media, PR and Social & Influencer winners announced during the Reach award ceremony...

21 Jun 2018

Implement GDPR or organisations risk losing business

For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

21 Jun 2018

#CannesLions2018: Direct Lions shortlist

The Cannes Lions Direct Lions shortlist has been released, with an SA entry making the grade...

20 Jun 2018

Black Friday: Sow now, reap later

There's no doubt that Black Friday (and the subsequent Cyber Monday) has firmly embedded itself as part of the local sales cycle. With the annual shopping frenzy only due in November, it does not mean that marketers should not be preparing already...

By Grant Fleming 15 Jun 2018

Assegai Awards 2018 open for entries

The Direct Marketing Association of South Africa (DMASA) has announced that the Assegai Awards for 2018 are open for entries as of 12 June 2018...

12 Jun 2018

Is your network ready for GDPR and PoPI?

Global and local legislation imposes severe penalties for firms that fail to protect their networks from DDoS attacks...

By Bryan Hamman 7 Jun 2018

The impact of GDPR on digital marketing

The General Data Protection Regulation legislation is the most important change in data privacy regulation in 20 years. As the international resident's compliance deadline was 25 May 2018, there is more emphasis than ever on using and storing data responsibly...

By Gary Meyer 5 Jun 2018

Is your newsletter successful? Here's how you can track ROI

You go to great effort to interview teams and create networks to capture the latest news and events across your division or business. Content is carefully copywritten and packaged into a beautiful digital newsletter distributed every month at the same time for consistency. You're doing everything right, right?...

Issued by Blue Juice 1 Jun 2018

GDPR: ground zero for a more trusted, secure internet

Most of us have been bombarded recently by a barrage of emails from companies begging us to "stay in touch" or "opt in" or informing us of a "policy update". On May 25, an historic date for the internet, the EU's General Data Protection Regulation (GDPR) came into force...

By Bill Buchanan 28 May 2018

From stone - to smart tablets and back again (oh, and the glitch in the road)

For marketers and business owners, one of the biggest urban legends is that direct mail is dead, and that it was killed by the internet...

By Nick Sarnadas, Issued by Madex 17 May 2018

#WTMA18: Digital as the predominant channel for travel

Working with destinations around the world on their digital strategies, Cook and his team have been witness to how tourist boards, government and private sector associations adapt and grow in the travel space...

By Robin Fredericks 10 May 2018

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