24.com and Gloo Digital Design, in collaboration with Studio 4332, walked off a Black Pixel each last night, Thursday, 12 November 2009, for Best in Show in publishing and digital marketing respectively at the second annual Bookmarks Awards, hosted by the Online Publishers Association (OPA) in Johannesburg. No Grands Prix were awarded. 13 Nov 2009 09:47
[Tiffany Markman] One of the big trends in small-to-medium business marketing at the moment is content creation: writing articles, blog posts and newsletter articles on a regular basis and using these to boost website traffic, public interest or even sales. So here's a three-step tutorial, ideal for non-writers on how to write articles for your own business. 12 Nov 2009 12:27
Promotion and tactical marketing specialists, Habari Direct, recently executed a successful beauty partners acquisition drive which effectively makes them the largest supplier of beauty and spa pamper rewards nationwide. 6 Nov 2009 15:36
Ticket sales for the Bookmarks Awards evening close on Tuesday, 10 November 2009, at 5pm. The awards take place at Movida in Rivonia, Johannesburg, on Thursday 12 November. 6 Nov 2009 12:51
The finalists for the second annual Bookmarks Awards, which rewards online excellences, were released today, Wednesday, 4 November 2009, by the Online Publishers Association (OPA) of South Africa. The shortlist includes leading digital agencies, as well as smaller independents. 4 Nov 2009 13:08
NEW YORK: The CLIO Awards announced yesterday, Monday, 2 November 2009, that its online entry system for the 2010 Awards Programme is now accepting submissions. Entry deadline is 22 January 2010. 3 Nov 2009 11:00
Entries into this year's Direct Marketing Association of South Africa (DMASA) Assegai Awards are up 42% from 2008, which, according to organisers, is an indication that the South African direct marketing industry is in good shape and is growing rapidly, especially in today's economy where advertisers are insisting upon ROI. 28 Oct 2009 12:09
[Lyn Davis] Communicating has become much easier since the days when messages were written, sealed inside a dirty old bottle and flung into the sea. The writer in desperate hope that someone, somewhere, would find it and read it. Today, marketers and advertisers have no need of SOS communication tactics as there's a varied, constantly evolving media landscape on tap. 23 Oct 2009 09:19
[Kim Penstone] South African Breweries (SAB) recently launched a bold advertising campaign to counter prevailing alcohol abuse amongst South African drinkers. The campaign is part of a multifaceted initiative to combat alcohol abuse in South Africa. 23 Oct 2009 09:03
According to chief international judge Duncan Gray, the John Caples Awards are a global event where creatives tackle common marketing problems and South African participation enhances their diversity. He was commenting on the invitation to South African creatives Glynn Venter and Nina Daniel-Gruber to judge the 32nd John Caples Awards in New York in November 2009. 21 Oct 2009 08:09
On the Dot is a newly-established business division in the Media24 Group. It offers a range of services to its customers, such as distribution (including imports and exports), order-taking, warehousing, printing, merchandising, central debt collection, cash collection and sale channel development. 21 Oct 2009 06:28
Habari Direct recently held entertaining cooking lessons for clients in both Durban and Johannesburg. 19 Oct 2009 12:28
Thomas Gumede, a young actor and comedian, began living his life a box in Johannesburg yesterday, Wednesday, 14 October 2009 and will mak his final exit on 20 December in Cape Town. Supported by First National Bank's ISP FNB Connect, Gumede will live his life digitally using only FNB Connect's Surf (data) and Talk (voice) product offerings. 15 Oct 2009 09:16