Direct Marketing South Africa

Everlytic Insights

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Direct marketing: A national opt-out system and the effect on B2B marketing

Direct marketing: A national opt-out system and the effect on B2B marketingNicolene Schoeman-Louw, SchoemanLaw

Icasa licence amendment unlocks Hot 102.7FM’s next growth chapter

Icasa licence amendment unlocks Hot 102.7FM’s next growth chapter

2 days

Lay’s and Techsys Digital joined forces to bring the FIFA World Cup 26 Fan-on-Pack experience to life!

Lay’s and Techsys Digital joined forces to bring the FIFA World Cup 26 Fan-on-Pack experience to life!

2 days

Company news

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The Odd Number appoints Andreas Shifotoka as executive lead: digital, growth and enablement

The Odd Number The Odd Number appoints Andreas Shifotoka as executive lead: digital, growth and enablement

2 days

Outdoor Network expands digital billboard network with 4 fully approved sites

Provantage Outdoor Network expands digital billboard network with 4 fully approved sites

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You have reached your destination

United Stations You have reached your destination

2 days

In-game branded content is not what most marketers think it is

Reach Players In-game branded content is not what most marketers think it is

2 days

Why South Africa's plastic problem, not fizzy water, sold more Sodastream

Brave Group Why South Africa's plastic problem, not fizzy water, sold more Sodastream

2 days

Beyond the theme: Why 2026 corporate events must offer more than a beautiful room

SA Event Decor Beyond the theme: Why 2026 corporate events must offer more than a beautiful room

3 days

Media24 Daily Sun App unlocks bigger brand power in Mzansi

3 days

When the audience you want won't sit through your ads

Levergy When the audience you want won't sit through your ads

3 days

Effie Awards South Africa announces 2026 finalists

Association for Communication and Advertising Effie Awards South Africa announces 2026 finalists

3 days

Meet Sebastian Krogh: Helping brands turn data into better decisions

Vicinity Media Meet Sebastian Krogh: Helping brands turn data into better decisions

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More news

#BehindtheIMC | VML’s Jarred Cinman: Caring is the industry’s real superpower

#BehindtheIMC | VML’s Jarred Cinman: Caring is the industry’s real superpower

19 Jun 2026

TikTok Live is open. Your customer is inside. So where are you?

TikTok Live is open. Your customer is inside. So where are you?

Runyararo Mutsinze 12 Jun 2026

South Africa’s spam-call era is over and call centres must evolve or die

South Africa’s spam-call era is over and call centres must evolve or die

JG Bezuidenhout, Offernet 11 Jun 2026

Why keeping your customers is now the smartest growth strategy

Why keeping your customers is now the smartest growth strategy

Cristelle Snyman, Everlytic 10 Jun 2026

Remi Du Preez, managing director at Polygon, says when budgets shrink, brands feel the pressure to disappear, but staying visible (and smart) is what actually wins.

7 ways to market smarter when every rand counts

Remi Du Preez 27 May 2026

Image source: Richard Thomas –

CPA amendments: What new direct marketing rules mean for agents

Rowan Terry and Clare Laurent 20 May 2026

Your customers know when you’re faking it

Your customers know when you’re faking it

Cristelle Snyman, Everlytic 20 May 2026

Source:

6 internal comms moves that turn culture into real results

Samantha Page 19 May 2026

Source: Image supplied

Calling SA’s creators: 2026 Content Creator Awards now open

15 May 2026

Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy. (Image supplied)

What The Alchemist can teach us about advertising

David edworthy 8 May 2026

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The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

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You probably wouldn’t notice if an AI chatbot slipped ads into its responses

Brian Jay Tang and Kang G. Shin 28 Apr 2026

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SA moves to curb spam calls with stricter direct marketing regulations

20 Apr 2026

Loyalty marketing is solving the wrong problem

Philip Cohen 14 Apr 2026

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman, Everlytic 7 Apr 2026

Bizcommunity repositions for the future

Bizcommunity.com 1 Apr 2026

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

Why Easter is becoming a key marketing moment on TikTok

Jochen Bischoff 26 Mar 2026

Precision. Power. Prestige – A fresh path to marketing excellence

DMASA 9 Mar 2026

SA agencies shine on the global stage at the International Echo Awards 2025

DMASA 16 Jan 2026

UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

Johannesburg delivers a highly successful International ECHO Awards Round 2 Judging Session

DMASA 2 Dec 2025

Assegai Awards honoured at the UJ Strategic Communications Alumni Event

DMASA 27 Nov 2025

The hidden cost of not owning your marketing assets

Heleen Alberts 24 Nov 2025

Red September emerges as a top agency at the 2025 Assegai Awards

Red September 24 Nov 2025

OLC claims major wins at the 2025 Assegai Awards

OLC Through The Line Communications 20 Nov 2025

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Ogilvy South Africa 20 Nov 2025

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