On Thursday evening the Assegai Awards took place at Shine Studios, celebrating integrated marketing excellence in the view of the Nelson Mandela Bridge and the City of Jo'burg...
By Danette Breitenbach 7 Nov 2014 14:04
One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...
By Lauren Heap 30 Jul 2014 14:30
After a little playground analysis, we realised that the tactics used by cool kids to make friends aren't that different from the lead generation tactics smart marketers use to find new customers...
By Graeme Wilson 30 Jul 2014 14:00
Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...
By Chemory Gunko 24 Jul 2014 09:47
Outbound marketing is in the intensive care unit, but it has also been certified dead in some quarters.
By Joseph Neusu 12 Jun 2014 14:00
South African marketing and communications professionals need to step up the pace at which they integrate new technologies and social trends into their strategies.
By Diane Charton 20 May 2014 10:05
South African publishers and brands that want to experience the best returns from their investments in digital advertising and marketing, must be responsible and ethical in the ways that they use the wealth of consumer data they harvest.
By Marcus Stephens 24 Apr 2014 07:38
When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.
By Daryn Smith 31 Mar 2014 06:45
Look at them over there. They're leaders in innovation. It's written on their wall in bold typography, on their website in luxurious .gif while their LinkedIn profiles deem them thus as well. They are captains of industry, masters of the future, legends of the letter 'i'.
By Travis Bussiahn 7 Mar 2014 06:40
I recently had a meeting with one of my suppliers who is the owner of a thriving printing business, and when I asked him how business was, he mentioned that despite the difficult economic times, his business has been sustainable through Word of Mouth (WOM) as a form of advertising.
By Tralone Khoza 17 Feb 2014 13:29
There are a myriad of ways to approach your website marketing. Most marketers use a combination of tactics in order to optimise their online presence, but have a preference for one or two channels in particular.
By Gareth Slaven 14 Feb 2014 06:37
With a global community of email users expanding from 2.4 billion to 2.8 billion by 2017, it's not rocket science to deduce that email marketing is and should still be an important part of the (direct) marketer's arsenal, and the numbers speak for themselves.
By Nick Durrant 12 Feb 2014 07:00
Thanks to all the data they can collect about their customers across digital touchpoints, brands today can build a powerful understanding of how customers arrive at the decision to buy their products or services.
Do you know the financial impact of your marketing activities on your company's bottom-line? What is the impact of a 5% increase in customer satisfaction on your income statement?
By Dunja Kartte 5 Feb 2014 15:04