I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
At the time of writing this article there were 34 days to go, before the end of 2013. This is a time during which we should start a paradigm shift, to seeing 2013 for what it is: The year that's gone by. Right? Wrong!
By Catherine Milward-Bridges 29 Nov 2013 07:51
Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? Have a look at what the ISPs consider before allowing your mail to reach the inbox...
By Lindani Tshabangu 21 Nov 2013 07:38
By now we all know there has been a shift in the way companies are doing business. The social era has been long upon us and it's a case of "adapt or die".
By Athar Naser 14 Nov 2013 07:48
Once you have invested in the tools, data and processes you need to track your digital advertising campaigns, remarketing is one of the best ways to really put that tracking infrastructure to work for your business.
By Johan Walters 7 Nov 2013 10:10
The mobile phone is now firmly entrenched as a part of the marketer's toolkit - but the art of successful mobile marketing is still young and rapidly evolving.
By Howard Moodycliffe 31 Oct 2013 08:44
To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it.
By Diane Charton 30 Oct 2013 15:09
In corporate SA, there is a significant shift in marketing taking place - with B2B organisations transforming into B2C enterprises with a more market-driven approach.
By Dunja Kartte 29 Oct 2013 08:36
Dear marketer, about that SMS you sent me...
By Keanan Reis 25 Oct 2013 07:00
We're in the midst of a new global era, one that's all about the customer. Personalisation is not just preferred - it's expected, and we're willing to switch brands if we don't get it.
By Rachel Chilson 16 Oct 2013 15:27
...taken seriously? That is the question. It should be easier than ever to get your brand message 'out there' as the Internet, blogs, social media and the like, become more accessible.
By Jan Sleet 14 Oct 2013 10:25
Google loves to shake things up now and again, reminding everyone in the digital marketing space to not get complacent. Tired of hearing of its zoological transformations at algorithmic level? Tough. The Hummingbird has landed. What does this mean for online marketing?
By Cole Rautenbach 11 Oct 2013 06:04
Advertisers, agencies and publishers in South Africa are vastly undervaluing the worth of digital advertising by measuring its value only through the click-throughs it achieves.
By Pierre Cassuto 10 Oct 2013 07:30
The art of storytelling is integral to marketing now. It is espoused by branding and communication leaders the world over, who point to humanity's thousands of years of relying on stories to capture and convey information.
By Donna-Rae Patricios 30 Sep 2013 15:00
Presenting some of the awards at the 35th Annual Loerie Awards, guest creative director from Hamburg, Gotz Ulmer, was heard to wonder why those receiving prizes were so blasé, so "like Germany" and when they might start behaving "a bit more African"!
By Terry Levin 26 Sep 2013 10:18
Screeds have been written about whether advertising creates or reflects pop-culture. Marketing philosopher Marshall McLuhan, was quoted as saying 'Advertising is the richest and most faithful reflection that any society ever made of its entire range of activities'.
By Terry Levin 26 Sep 2013 10:08
Some of the world's most esteemed advertising practitioners provided a snapshot of the state of the global creative industry.
By Terry Levin 23 Sep 2013 07:33
The Pendoring Awards take place later this evening in Cape Town at the Cape Town International Convention Centre.
By Danette Breitenbach 20 Sep 2013 05:26
Without buy-in originating from the top, marketing teams and their initiatives are fighting an uphill battle before even considering taking something to market.
By Meg Enerson 19 Sep 2013 08:44
On 20 August 2013, the National Assembly passed the final version of the Protection of Personal Information Bill (POPI). This final version of POPI is to be submitted to the President for his assent.
By Danette Breitenbach 19 Sep 2013 06:37
It was American comedian Jerry Seinfeld who observed: "According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that seem right? That means to the average person, if you have to go to a funeral, you're better off in the casket than doing the eulogy."
By John French 18 Sep 2013 14:57
We've all heard about Yuppiechef and some have even purchased from the site, but just how did it get so prominent? Along with a careful selection of products, Yuppiechef has developed thought leadership and strong branding by clever use of content marketing.
By Athar Naser 10 Sep 2013 14:30
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
Often when it comes to marketing, we get fixated on the message that we want to transmit to potential clients and forget to actually listen to what our target audience actually wants from us.
By Donna Rachelson 3 Sep 2013 07:30
If you're a traditional marketer working for an established brand, social media may seem like uncharted territory. It is a field that has developed in a compressed time frame and which continues to change at breakneck speed, so it can be hard even for specialists to keep up with the latest trends.
By Gordon Geldenhuys 3 Sep 2013 07:06
In today's world of cut throat marketing and technology, the primary goal is creating newer ways of projecting your business to the clients, reaching as many people and advertising as far as you can around the globe.
By Ramiz Islam 1 Sep 2013 11:40
Marketers are sometimes deemed as superficial and non-essential, value-adds to a business. Maybe its time to evaluate what marketing is at its core, designed to achieve, specifically when looking at selling solutions at the Bottom of the Pyramid (BOP).
By Danielle Jaffit 6 Aug 2013 08:36
Nigel Clarke, an IT manager from the UK, made a few headlines earlier this year when he drew up a comprehensive call centre menu map - a project called "Please Press 1".
By Bruce von Maltitz 29 Jul 2013 12:04
All good products and commodities begin as ideas. Think of the Wright brothers, who with their far-fetched (at the time) idea of winged transportation, or Thomas Edison proposing the widespread availability of electricity, and who had an idea for converting electric energy into something people could use daily.
By Natasha McClymont 27 Jul 2013 11:08
In our next case study we bring you a very current and active brand that has utilised content as a way to engage audiences further, bring new audiences in and generate leads resulting in sales.
By Athar Naser 25 Jul 2013 07:12
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