Direct Marketing contributor articles

Your industry

Latest showcases

More showcases...
Marion Marais
The quiet in the storm - digital

Marketing is not about the product or service being sold to consumers - it's about sharing the right story...

By Marion Marais 3 Jun 2015 11:48

Word-of-mouth marketing is dead
Word-of-mouth marketing is dead

I love 'word-of-mouth' marketing. Or I did, right up until it died. I loved it because it provoked a wonderful sense of privilege to be 'in the know'...

By Tim Wyatt-Gunning 21 May 2015 10:45

Why B2B online marketing is not dead
Why B2B online marketing is not dead

Is the concept of B2B online marketing dead, outdated and irrelevant? Most online marketers will respond with a resounding 'yes' but I must disagree...

By Sibongile Lehloo 14 May 2015 13:12

Change is occurring at an accelerating rate in marketing
Change is occurring at an accelerating rate in marketing

For the past few weeks, my colleagues have been rigorously asking questions about the future of marketing. To get a clear perspective on the rise of this question we need to grasp the dynamics around traditional marketing...

By Brian Tebogo Mashego 11 May 2015 13:53

Social media vs email: Guess who wins?
Social media vs email: Guess who wins?

The word "distraction" comes up all too often within the context of social media, and Bryan Adams said it himself -"Social media is a giant distraction to the ultimate aim, which is honing your craft..."

By Scott Cundill 15 Apr 2015 14:34

CPA empowers consumers to block direct marketing communications
CPA empowers consumers to block direct marketing communications

Direct marketing is often favoured as a popular means of product marketing. It is, however, often also a source of irritation for many consumers...

By Justine Krige 10 Apr 2015 09:01

Danette Breitenbach
Forever is a long time

Years ago, a vehicle manufacturer ran a campaign where women could test drive their vehicle. I responded and booked a test drive - not a positive experience for me...

By Danette Breitenbach 9 Apr 2015 07:20

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa"...

By Al Mackay 25 Mar 2015 10:59

Danette Breitenbach
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

Danette Breitenbach
Assegais 2014: A winning combination of Science and Art

On Thursday evening the Assegai Awards took place at Shine Studios, celebrating integrated marketing excellence in the view of the Nelson Mandela Bridge and the City of Jo'burg...

By Danette Breitenbach 7 Nov 2014 14:04

The five faux pas of strategic planning
The five faux pas of strategic planning

Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are some wrong ones, and...

By Sid Peimer 11 Aug 2014 05:10

Lauren Heap
Shifting to the next phase of CRM: Marketing automation

One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...

By Lauren Heap 30 Jul 2014 14:30

Graeme Wilson
Lead generation tips from the coolest kids in school

After a little playground analysis, we realised that the tactics used by cool kids to make friends aren't that different from the lead generation tactics smart marketers use to find new customers...

By Graeme Wilson 30 Jul 2014 14:00

Gerald Naidoo
Reaching the right customer at the right time

The ability to reach the right customer with the right offer at the right time, through the right channel, would be an incredible competitive differentiator for any business...

By Gerald Naidoo 30 Jul 2014 09:04

Jacques Swanepoel
SMS is a good fit for mobile marketers

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world...

By Jacques Swanepoel 27 Jul 2014 08:17

What should a modern marketing manager be able to do?
What should a modern marketing manager be able to do?

Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...

By Chemory Gunko 24 Jul 2014 09:47

Dawn Rowlands
17 things that will make your brand loved, now!

I am constantly asked what makes a brand loved and in today's fast-moving world of inter-connectedness it is essential to have a framework of key points to work from...

By Dawn Rowlands 2 Jul 2014 13:03

Three key factors for achieving social media success
Three key factors for achieving social media success

Outbound marketing is in the intensive care unit, but it has also been certified dead in some quarters.

By Joseph Neusu 12 Jun 2014 14:00

[IMCC] Creativity through hacking
[IMCC] Creativity through hacking

David Moffatt, Managing Director of Hellocomputer, believes that creativity and emotional advertising are keys to integrated marketing, and 'hacking' is one of the doors to creativity.

By Sindy Peters 12 Jun 2014 07:03

The future of marketing
The future of marketing

The term 'marketing' is often thrown around loosely by organisational stakeholders and the general public alike, but what does marketing really mean?

By Marthinus Botha 22 May 2014 14:41

Rate of social, technology change leaves marketing behind
Rate of social, technology change leaves marketing behind

South African marketing and communications professionals need to step up the pace at which they integrate new technologies and social trends into their strategies.

By Diane Charton 20 May 2014 10:05

Jane Stevenson
Serving up tribal strategies

Building reputation goes beyond building brand awareness. It's connected to engagement, sharing, brand ambassadors and, of course, long-term relationships and loyalty.

By Jane Stevenson 15 May 2014 08:49

How to strut your social media content like a pro
How to strut your social media content like a pro

Content is a key driver on social media. Whether you create it yourself, or simply share it, your content needs to be relevant and useful.

By Catherine Milward-Bridges 13 May 2014 08:45

How to write a thrilling newsletter
How to write a thrilling newsletter

The newsletter always had the odds stacked against it. If it's not hard news and it's not a letter what exactly is it? I don't know. But here's five tips to make yours a must-read.

By Hansie Smit 12 May 2014 07:10

Marcus Stephens
Handle your digital data with care and respect

South African publishers and brands that want to experience the best returns from their investments in digital advertising and marketing, must be responsible and ethical in the ways that they use the wealth of consumer data they harvest.

By Marcus Stephens 24 Apr 2014 07:38

Where is your content marketing plan?
Where is your content marketing plan?

In the last few years, content marketing has become a hot topic for brands wanting to fight for their share of audience in the digital realm.

By Athar Naser 8 Apr 2014 06:34

Brand building vs ROI - what should your marketing agency focus on?
Brand building vs ROI - what should your marketing agency focus on?

When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.

By Daryn Smith 31 Mar 2014 06:45

The anatomy of content marketing
The anatomy of content marketing

If you don't know what content means, don't bother looking it up in a dictionary, you may not find the answer you seek.

By Erik de Jager 13 Mar 2014 10:34

Globalisation: Could it be the fall of marketing?
Globalisation: Could it be the fall of marketing?

Acquisition by international firms of South African founded companies is killing marketing in the country. Yes I said it!...well most of them, not all.

By Sanele Mgaga 7 Mar 2014 14:45

Travis Bussiahn
The other 'i' word

Look at them over there. They're leaders in innovation. It's written on their wall in bold typography, on their website in luxurious .gif while their LinkedIn profiles deem them thus as well. They are captains of industry, masters of the future, legends of the letter 'i'.

By Travis Bussiahn 7 Mar 2014 06:40

Next >