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Handle your digital data with care and respect

South African publishers and brands that want to experience the best returns from their investments in digital advertising and marketing, must be responsible and ethical in the ways that they use the wealth of consumer data they harvest.

By Marcus Stephens 24 Apr 2014 07:38

Where is your content marketing plan?

In the last few years, content marketing has become a hot topic for brands wanting to fight for their share of audience in the digital realm.

By Athar Naser 8 Apr 2014 06:34

Brand building vs ROI - what should your marketing agency focus on?

When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.

By Daryn Smith 31 Mar 2014 06:45

The anatomy of content marketing

If you don't know what content means, don't bother looking it up in a dictionary, you may not find the answer you seek.

By Erik de Jager 13 Mar 2014 10:34

Globalisation: Could it be the fall of marketing?

Acquisition by international firms of South African founded companies is killing marketing in the country. Yes I said it!...well most of them, not all.

By Sanele Mgaga 7 Mar 2014 14:45

The other 'i' word

Look at them over there. They're leaders in innovation. It's written on their wall in bold typography, on their website in luxurious .gif while their LinkedIn profiles deem them thus as well. They are captains of industry, masters of the future, legends of the letter 'i'.

By Travis Bussiahn 7 Mar 2014 06:40

Word of Mouth will stand the test of time

I recently had a meeting with one of my suppliers who is the owner of a thriving printing business, and when I asked him how business was, he mentioned that despite the difficult economic times, his business has been sustainable through Word of Mouth (WOM) as a form of advertising.

By Tralone Khoza 17 Feb 2014 13:29

What your website marketing approach says about you

There are a myriad of ways to approach your website marketing. Most marketers use a combination of tactics in order to optimise their online presence, but have a preference for one or two channels in particular.

By Gareth Slaven 14 Feb 2014 06:37

Is email marketing in 2014 still relevant?

With a global community of email users expanding from 2.4 billion to 2.8 billion by 2017, it's not rocket science to deduce that email marketing is and should still be an important part of the (direct) marketer's arsenal, and the numbers speak for themselves.

By Nick Durrant 12 Feb 2014 07:00

Tracking customer journeys by following their digital footprints

Thanks to all the data they can collect about their customers across digital touchpoints, brands today can build a powerful understanding of how customers arrive at the decision to buy their products or services.

By Johan Walters, Issued by 25AM 11 Feb 2014 10:53

Trends for 2014: Now what?

It is of utmost importance for us marketers to know the trends and fully understand them. But should we all be following them like sheep?

By Rolf Akermann 7 Feb 2014 06:22

POPI: Your database butt-kick for 2014

You've been meaning to do it, last year and the year before ... but in 2014 that untidy customer database may just become a huge liability.

By Kevin Bassett 6 Feb 2014 14:54

The bad image of marketing metrics and how to overcome it

Do you know the financial impact of your marketing activities on your company's bottom-line? What is the impact of a 5% increase in customer satisfaction on your income statement?

By Dunja Kartte 5 Feb 2014 15:04

Fire your marketing team

If you haven't taken the time to authentically know your audience - not their age or wage or LSM, but their culture and hopes and dreams - then you're probably giving them headache pills for a calcium deficiency. (Video)

By Travis Bussiahn 4 Feb 2014 06:45

Social media: If you cook it, will they come?

Whether you're an expert or a novice, sticking to the basics when using social media will save you a lot of time and gain you considerable traction, over time.

By Catherine Milward-Bridges 3 Feb 2014 14:30

We need to stop being suckers

I'm sick of people trying to scam other people. I don't mean those poorly punctuated 'Dear Beloved' emails. Nor those irritating Amway-ers who were school friends...

By Tiffany Markman 3 Feb 2014 08:37

The true value of social media marketing for your business

Businesses can benefit from social media in many different ways. If you have your own business, then it is very important that you understand some of the main benefits that come along with these types of sites.

By Ness Garcia 3 Feb 2014 08:33

Dear marketer... Are you failing at social media?

As corporate South Africa wakes up to the benefits that social media can deliver, the landscape is fast becoming flooded with brand activity. Here is a list of the most common pitfalls, and how to avoid them.

By Keanan Reis 29 Jan 2014 07:00

The traditional media frog and the content monster

I'm convinced this is the year where it all finally comes together for business and content in South Africa. The year where the blank bored-room stares are replaced with twinkling eyes.

By Travis Bussiahn 28 Jan 2014 06:20

Your database: A goldmine of repeat customers

Many businesses think that the only way they can grow their business and increase their revenue is by recruiting new customers.

By Jerome Hendricks 23 Jan 2014 14:09

Five kinds of customers and how to read their minds

Here's a question for all small business owners: Wouldn't it be nice to be a psychic, just for one day? To have the opportunity to peer inside the mind of employees, prospects and clients so you could exactly how to grow your customer base?

By Aneesh Reddy 21 Jan 2014 14:29

Social media: Not just for IT and marketing departments

Social media is your entire business, you need to create a complete social ecosystem of your business for all departments to embrace with open arms.

By Conrad David 18 Jan 2014 10:00

Image changes in Gmail to affect reporting results

Last week, Google announced the changes they've made to referencing and caching images. These changes came with no warning, leaving eMarketers little time to test how it will affect their campaigns.

By Warren Cornelius 19 Dec 2013 09:34

Why oh why do corporates build marketing empires?

I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.

By Rolf Akermann 4 Dec 2013 15:39

Four perils of a 'December mindset'

At the time of writing this article there were 34 days to go, before the end of 2013. This is a time during which we should start a paradigm shift, to seeing 2013 for what it is: The year that's gone by. Right? Wrong!

By Catherine Milward-Bridges 29 Nov 2013 07:51

Contact engagement - The new deliverability gem

Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? Have a look at what the ISPs consider before allowing your mail to reach the inbox...

By Lindani Tshabangu 21 Nov 2013 07:38

Native advertising vs Native content?

By now we all know there has been a shift in the way companies are doing business. The social era has been long upon us and it's a case of "adapt or die".

By Athar Naser 14 Nov 2013 07:48

How remarketing can make your digital ad spend stretch further

Once you have invested in the tools, data and processes you need to track your digital advertising campaigns, remarketing is one of the best ways to really put that tracking infrastructure to work for your business.

By Johan Walters 7 Nov 2013 10:10

Building a successful mobile marketing strategy for 2014

The mobile phone is now firmly entrenched as a part of the marketer's toolkit - but the art of successful mobile marketing is still young and rapidly evolving.

By Howard Moodycliffe 31 Oct 2013 08:44

How behavioural economics is turning traditional marketing inside out

To be truly successful in marketing and advertising, we need to understand human motivation and behaviour at a deep level so that we are more able to influence it.

By Diane Charton 30 Oct 2013 15:09