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Joe Public Connect won eight gold awards and it was named Agency of the Year at the Assegai Awards last night.
2018 Assegai Awards: The Midas touch

Ogilvy Cape Town and Johannesburg had the Midas touch at the Direct Marketing Association of Southern Africa's (Dmasa) Assegai Awards last night, turning 19 of their entries into gold awards...

By Danette Breitenbach 9 Nov 2018

Bad data is harming your email marketing efforts: Here's how to fix it
Bad data is harming your email marketing efforts: Here's how to fix it

Bad data can impact everything. From how many people see the messaging you send out to its impact and even your organisation's reputation. Fortunately, cleaning up your data and repairing your marketing efforts isn't rocket science...

By Ross Sibbald 16 Oct 2018

Keeping within the boundaries: Ethical marketing automation
Keeping within the boundaries: Ethical marketing automation

Marketing Automation Systems (MAS) might seem like good software to have in order to send out bulk email and/or SMS campaigns. However, it should be so much more...

By Gareth Mountain 14 Sep 2018

PoPI regulations: Don't kill the goose that lays the golden eggs
PoPI regulations: Don't kill the goose that lays the golden eggs

As they currently stand, the draft regulations relating to the Protection of Personal Information Act (PoPI) could significantly harm a key driver of inclusive economic growth-direct marketing...

By David Dickens 2 Aug 2018

How e-mail marketing increases sales
How e-mail marketing increases sales

Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximise their sales...

By Rilind Elezaj 12 Jul 2018

The importance of diversity when creating communications strategies
The importance of diversity when creating communications strategies

It's becoming commonly known that what's fundamentally missing from the brand strategy process is the diversity of the talent. Warren Moss elaborates on why diversity is an important aspect when creating communication strategies...

By Warren Moss 5 Jul 2018

Black Friday: Sow now, reap later
Black Friday: Sow now, reap later

There's no doubt that Black Friday (and the subsequent Cyber Monday) has firmly embedded itself as part of the local sales cycle. With the annual shopping frenzy only due in November, it does not mean that marketers should not be preparing already...

By Grant Fleming 15 Jun 2018

Image credit: Jonathan Schöps via .
Is your network ready for GDPR and PoPI?

Global and local legislation imposes severe penalties for firms that fail to protect their networks from DDoS attacks...

By Bryan Hamman 7 Jun 2018

The impact of GDPR on digital marketing
The impact of GDPR on digital marketing

The General Data Protection Regulation legislation is the most important change in data privacy regulation in 20 years. As the international resident's compliance deadline was 25 May 2018, there is more emphasis than ever on using and storing data responsibly...

By Gary Meyer 5 Jun 2018

#WTMA18: Digital as the predominant channel for travel
#WTMA18: Digital as the predominant channel for travel

Working with destinations around the world on their digital strategies, Cook and his team have been witness to how tourist boards, government and private sector associations adapt and grow in the travel space...

By Robin Fredericks 10 May 2018

What to be aware of when buying data lists
What to be aware of when buying data lists

When faced with improving their direct marketing, many companies have turned to buying data lists. This can be a daunting prospect as there is always the chance of investing a lot of money in what could turn out to be a dud...

By Mike Kann 3 May 2018

Build a better database and boost your audience
Build a better database and boost your audience

For businesses across the board, one way to get better returns is by improving efficiencies. For marketers, in particular, the million-rand question is how to build better databases and grow their audience...

By Grant Fleming 3 May 2018

Key trends in email marketing 2018: What you didn't know about this tried and tested channel
Key trends in email marketing 2018: What you didn't know about this tried and tested channel

While wide usage of email has been around since the early 1990s, it remains a tried and tested tool for communication, and particularly for effective direct marketing campaigns...

By Grant Fleming 27 Mar 2018

Your email marketing could land you in legal trouble in the EU, here's why
Your email marketing could land you in legal trouble in the EU, here's why

With the GDPR coming into effect on 25 May, SA companies do not have much time to get their email databases compliant and they face huge fines for breaches...

By Alison Treadaway 23 Mar 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads
#NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads

During my adolescent years, an endless supply of sanitary pads 'magically' appeared in my toiletry cupboard. I had never thought of such things as luxury, but essential, oblivious to the reality that some school girls face...

By Jessica Tennant 31 Jan 2018

Ed Sweetman via
How print supports the trend toward hyperlocal marketing

There has never been more demand for hyperlocal marketing than there is today. And print is one of the best methods to support hyperlocal reach...

By Vaughan Patterson 30 Jan 2018

Why financial services organisations need to stop worrying about links in emails
Why financial services organisations need to stop worrying about links in emails

A look at how financial services providers can consider including live links in their marketing emails (many don't for security reasons)...

By Ross Sibbald 29 Nov 2017

The art of anthropology and B2B communication
The art of anthropology and B2B communication

While the advertising world is often dominated by psychology, Claire Denham-Dyson writes that she believe there are many benefits to using anthropology in B2B marketing...

By Claire Denham-Dyson 24 Nov 2017

Game of content: Content marketing lessons from Game of Thrones
Game of content: Content marketing lessons from Game of Thrones

Game of Thrones is rich with lessons for content marketers to both optimise their content strategies and engage with their fans on a daily basis...

By Dirk Visser 23 Nov 2017

The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernaut

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come...

By Walter Penfold 17 Nov 2017

Image credit: .
Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

#Assegais2017: Where quantity and quality meet
#Assegais2017: Where quantity and quality meet

The DMASA Assegai Awards might be all about the numbers, but the Awards are no game. With ROI a key measurement of a campaign, only those that deliver are rewarded, and despite a tough year, the industry accomplished that...

By Danette Breitenbach 10 Nov 2017

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October...

By Jessica Tennant 12 Oct 2017

Why take your email marketing the inbound way?
Why take your email marketing the inbound way?

While email marketing is a classic outbound marketing strategy, it plays a major role in inbound marketing as it seeks to build and nurture a relationship with new, existing as well as inactive customers...

By Kevin George 11 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete
Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets...

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

Spring into action: Marketing now for the season ahead
Spring into action: Marketing now for the season ahead

With spring now beginning and summer just around the corner, it is time for marketers to start preparing their strategies to ramp up sales for the season ahead...

By Grant Fleming 20 Sep 2017

Negative Space ©
Data is the key to successful email marketing

The single most important factor for a successful email marketing campaign is the quality of the data...

By Ross Sibbald 1 Sep 2017

Alexey Romanenko ©
Unsubscribed - how effective is your communication strategy?

Brands need to keep engaging with their lists by checking in to see if subscribers are still engaged with them. It may just keep them from unsubscribing...

By Mike Taberner 23 Aug 2017

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