Latest showcases

More showcases...
Direct marketing success equals tight relationships
Direct marketing success equals tight relationships

All the winners at last night's DMASA (Direct Marketing Association of South Africa,) Assegai Awards attributed their success to their close relationships with their clients...

By Danette Breitenbach 11 Nov 2016

Quality multichannel customer communications win hearts and wallets
Quality multichannel customer communications win hearts and wallets

More than 25% of recipients classify direct mail as junk. And, according to research commissioned by Ricoh, 6 out of 10 consumers would no longer support brands if communications from those brands were poor...

By Jacques van Wyk 2 Nov 2016

Empowering your client is key to a sustainable partnership
Empowering your client is key to a sustainable partnership

The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it's becoming very important for clients to measure the exact return...

By Gareth Mountain 11 Mar 2016

Why marketers must get to know Mark and Susan from Randburg
Why marketers must get to know Mark and Susan from Randburg

South African marketers need to get to know Mark and Susan. Mark and Susan get home at around 18:30 each day from work when their abilities to concentrate are at a low...

By Jacques van Wyk 11 Mar 2016

Gareth Mountain
Four points to consider before setting up a direct marketing capability

The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilities...

By Gareth Mountain 12 Feb 2016

All the winners: Assegai Awards sharpens its spear
All the winners: Assegai Awards sharpens its spear

This year the South African Direct Marketing Association (DMASA) Assegai Awards were in top form. Not only were there more entries then last year, but the entries were all top notch according to the judges...

By Danette Breitenbach 13 Nov 2015

Interactive print is crucial to direct marketing, says white paper
Interactive print is crucial to direct marketing, says white paper

Mobile elements in marketing campaigns are becoming an industry standard, which is not surprising considering that PwC predicts 88% of South Africans have mobile Internet access...

By Jacques van Wyk 12 Oct 2015

Why reputation is important when it comes to email marketing
Why reputation is important when it comes to email marketing

Email marketing is an efficient and easy way for businesses or service providers to stay connected with clients. It is much easier to reach your target audience via email...

By Charles Mburugu 29 Sep 2015

Strategies used by popular brands to make email more personalised
Strategies used by popular brands to make email more personalised

With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts...

By Prashant Sengar 29 Sep 2015

Image via Pixabay
The humble text message: Perfectly designed for mobile marketing

Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web...

By Mike Laws 25 Sep 2015

How to build an effective newsletter signup page
How to build an effective newsletter signup page

One of the most effective ways of connecting with your customers and prospects online is by creating a newsletter. Engaging with them on a regular basis will help you build strong relationships, and subsequently enhance your sales...

By Charles Mburugu 28 Aug 2015

Great marketing advice for people too scared to start their own business
Great marketing advice for people too scared to start their own business

At last I have found a marketing book written specifically for would-be entrepreneurs and all those people who really want to start their own businesses but are just too terrified to take the plunge.

By Chris Moerdyk 22 Jul 2015

Building a high-performing marketing team
Building a high-performing marketing team

Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes...

By Joseph Neusu 13 Jul 2015

Digital marketing must be a boardroom conversation
Digital marketing must be a boardroom conversation

Even among South Africa's most progressive brands, digital media and marketing have not yet taken the leading role they should in boardroom conversations...

By Natalie Bruyns 3 Jul 2015

Marion Marais
The quiet in the storm - digital

Marketing is not about the product or service being sold to consumers - it's about sharing the right story...

By Marion Marais 3 Jun 2015

Word-of-mouth marketing is dead
Word-of-mouth marketing is dead

I love 'word-of-mouth' marketing. Or I did, right up until it died. I loved it because it provoked a wonderful sense of privilege to be 'in the know'...

By Tim Wyatt-Gunning 21 May 2015

Why B2B online marketing is not dead
Why B2B online marketing is not dead

Is the concept of B2B online marketing dead, outdated and irrelevant? Most online marketers will respond with a resounding 'yes' but I must disagree...

By Sibongile Lehloo 14 May 2015

Change is occurring at an accelerating rate in marketing
Change is occurring at an accelerating rate in marketing

For the past few weeks, my colleagues have been rigorously asking questions about the future of marketing. To get a clear perspective on the rise of this question we need to grasp the dynamics around traditional marketing...

By Brian Tebogo Mashego 11 May 2015

Social media vs email: Guess who wins?
Social media vs email: Guess who wins?

The word "distraction" comes up all too often within the context of social media, and Bryan Adams said it himself -"Social media is a giant distraction to the ultimate aim, which is honing your craft..."

By Scott Cundill 15 Apr 2015

CPA empowers consumers to block direct marketing communications
CPA empowers consumers to block direct marketing communications

Direct marketing is often favoured as a popular means of product marketing. It is, however, often also a source of irritation for many consumers...

By Justine Krige 10 Apr 2015

Forever is a long time
Forever is a long time

Years ago, a vehicle manufacturer ran a campaign where women could test drive their vehicle. I responded and booked a test drive - not a positive experience for me...

By Danette Breitenbach 9 Apr 2015

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa"...

By Al Mackay 25 Mar 2015

Engaging with connected consumers - Part 1
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015

Assegais 2014: A winning combination of Science and Art
Assegais 2014: A winning combination of Science and Art

On Thursday evening the Assegai Awards took place at Shine Studios, celebrating integrated marketing excellence in the view of the Nelson Mandela Bridge and the City of Jo'burg...

By Danette Breitenbach 7 Nov 2014

The five faux pas of strategic planning
The five faux pas of strategic planning

Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are some wrong ones, and...

By Sid Peimer 11 Aug 2014

Shifting to the next phase of CRM: Marketing automation
Shifting to the next phase of CRM: Marketing automation

One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...

By Lauren Heap 30 Jul 2014

Graeme Wilson
Lead generation tips from the coolest kids in school

After a little playground analysis, we realised that the tactics used by cool kids to make friends aren't that different from the lead generation tactics smart marketers use to find new customers...

By Graeme Wilson 30 Jul 2014

Gerald Naidoo
Reaching the right customer at the right time

The ability to reach the right customer with the right offer at the right time, through the right channel, would be an incredible competitive differentiator for any business...

By Gerald Naidoo 30 Jul 2014

Jacques Swanepoel
SMS is a good fit for mobile marketers

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world...

By Jacques Swanepoel 27 Jul 2014

What should a modern marketing manager be able to do?
What should a modern marketing manager be able to do?

Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...

By Chemory Gunko 24 Jul 2014

Next >