At last I have found a marketing book written specifically for would-be entrepreneurs and all those people who really want to start their own businesses but are just too terrified to take the plunge.
By Chris Moerdyk 22 Jul 2015 15:07
Even among South Africa's most progressive brands, digital media and marketing have not yet taken the leading role they should in boardroom conversations...
By Natalie Bruyns 3 Jul 2015 05:49
For the past few weeks, my colleagues have been rigorously asking questions about the future of marketing. To get a clear perspective on the rise of this question we need to grasp the dynamics around traditional marketing...
By Brian Tebogo Mashego 11 May 2015 13:53
Direct marketing is often favoured as a popular means of product marketing. It is, however, often also a source of irritation for many consumers...
By Justine Krige 10 Apr 2015 09:01
On Thursday evening the Assegai Awards took place at Shine Studios, celebrating integrated marketing excellence in the view of the Nelson Mandela Bridge and the City of Jo'burg...
By Danette Breitenbach 7 Nov 2014 14:04
One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...
By Lauren Heap 30 Jul 2014 14:30
After a little playground analysis, we realised that the tactics used by cool kids to make friends aren't that different from the lead generation tactics smart marketers use to find new customers...
By Graeme Wilson 30 Jul 2014 14:00
Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...
By Chemory Gunko 24 Jul 2014 09:47
Outbound marketing is in the intensive care unit, but it has also been certified dead in some quarters.
By Joseph Neusu 12 Jun 2014 14:00
South African marketing and communications professionals need to step up the pace at which they integrate new technologies and social trends into their strategies.
By Diane Charton 20 May 2014 10:05
South African publishers and brands that want to experience the best returns from their investments in digital advertising and marketing, must be responsible and ethical in the ways that they use the wealth of consumer data they harvest.
By Marcus Stephens 24 Apr 2014 07:38
When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.
By Daryn Smith 31 Mar 2014 06:45