Data from the Direct Marketing Association benchmarks say that direct mail still reigns supreme, offering response rates of 1.1 to 1.4% versus 0.03% for email, 0.04% for internet display ads and 0.22% for paid search. While the global strategic consulting firm Winterberry Group predicts that direct mail spending will increase 1.1% in 2014.
Issued by Knowledge Resources 24 Feb 2014 10:11
Staying relevant in today's changing world of marketing requires you to constantly reinvent your skills and marketing approaches. Just over a decade ago, many direct marketers were forced to move beyond direct mail to creating basic websites, using email marketing and more. But now a decade later, reinventing direct marketing core competencies requires understanding and using even more tools.
Issued by Knowledge Resources 20 Feb 2014 11:05
In the first part of a two-article series exploring the digital customer journey, Acceleration Media's Johan Walters explores the reporting infrastructure companies need to put in place to track their customers.
By Johan Walters, Issued by 25AM 11 Feb 2014 10:53
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