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The power of direct mail - Boomtown
The power of direct mail

It is fair to say that direct mail is a discipline with a bad reputation. Thanks to the 90s and its sweepstakes junk mail and windscreen flyer drops, coupled with the digital age's spam email and m-spam, many marketers overlook the tool before considering the benefits.

Issued by Boomtown 22 Aug 2014 11:59