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OOH plays major role in driving consumer response
OOH plays major role in driving consumer response

A new global research study shows that Out of Home advertising plays a major role in driving consumer response and action, contrary to some views in the direct marketing industry that consumers do not respond immediately to OOH advertising. It is also clear that it can work well in collaboration with online and mobile communications.

21 Oct 2014 10:27

The 2014 Assegai Awards enjoys exceptional sponsorship support
The 2014 Assegai Awards enjoys exceptional sponsorship support

The DMASA's Assegai Integrated Marketing Awards have been a part of the direct marketing landscape since 1998, and this year the Assegai Awards have garnered exceptional sponsorship support from the marketing sector. The strong backing by leaders in the industry ensures that the Association's common vision and purpose remains front and centre in the arena.

Issued by Assegai Awards 21 Oct 2014 10:27

Three factors that will make or break your email marketing campaign
Three factors that will make or break your email marketing campaign

Email marketing has evolved from the 'spam age' and has since found its place as one of the most cost and time-effective marketing tools that can be used at the forefront of almost any marketing campaign.

By David Sylvester 20 Oct 2014 07:06

A basic wine guide Z-CARD for Backsberg consumers this festive season - PocketMedia
A basic wine guide Z-CARD for Backsberg consumers this festive season

Backsberg Estate Cellars has selected a custom-made, credit card-sized Z-CARD®, with a magnetic back cover for ease of display, to use as a basic wine guide to help its customers appreciate wine.

Issued by PocketMedia 17 Oct 2014 11:14