The death of the retainer

[Charisse Nel] Retainer has become an ugly word... say the word "retainer" in a client meeting and you feel the temperature drop, eyes are averted and you know you just said something wrong. Once retainers were the only ways that agencies operated; now it seems that fewer and fewer clients are willing to commit themselves to one agency for an extended period of time. 16 May 2012 09:22

Know ME; talk to ME

[Chene Cundill] It has now dawned on ad agencies, their clients and the marketing industry that people (potential customers/consumers) are more likely to respond to information and offers that are relevant to them and their specific interests and are communicated through the channels with which they are comfortable. It's the power of one-on-one communication. 21 May 2012 11:42

Experiential marketing: production, a new work of smart

[Romy Paull] I couldn't resist recently 'favouriting' a Robin Sharma tweet that said "Excellence lies in the follow through, not in the brilliant idea." While there is no one without the other, seeing those words out there on my timeline in the 'twitterverse' had me excited about this affirmation of the art of execution. 15 May 2012 09:28

Imvelo Marketing and Communications

Taverner's Platform Business News background

Taverner's Platform Business News is the official publication of the South Africa liquor industry which acts as a meeting place for manufacturing companies, traders (liquor outlet owners) and consumers. This publication serves as a platform for brand managers/brand activation managers, media agencies and advertising agencies to showcase their brands and communicate products benefits directly to decision makers and consumers. 25 May 2012 11:33

The Consumer Protection Act: best you understand it.

[Gillian Rightford] Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010? 16 Mar 2010 11:23

Fifth Thought Leadership Digibate on marketing, media trends to be in Joburg

Following the recent publication of the 2012 Biz Trends Report, sponsored by Aegis Media, some of the key trend topics will be brought alive at the fifth Thought Leadership Digibate on Friday, 4 May 2012. Hosted by Aegis Media in conjunction with Bizcommunity.com, for the first time this monthly debate will be held in Johannesburg and broadcast live via mobile or pc audio-streaming, 9.15am-11am. 25 Apr 2012 10:00

How to contribute to Bizcommunity, from op-ed pieces to news

Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57

[Loeries 2011] All the 33rd annual Loeries winners

Here is the complete list of special, student and professional awards from the 33rd annual Loeries, held this weekend, 16-18 September 2011, at the Cape Town International Convention Centre on Cape Town. [twitterfall] 19 Sep 2011 12:15

[2011 trends] An A-to-Z of social media trends to watch

[Tara Turkington] The social networking phenomenon is moving at meteoric rates, and in 2011, it will evolve quicker than ever before. To avoid becoming a technological dinosaur, here's an A-to-Z of social networking and media trends to watch this year... 24 Jan 2011 13:58

Facilitate a movement: the shift from mass marketing

[Mongezi Mtati] In a world where advertising and marketing trends change constantly, it's easy for the larger more established brands to lag behind. They aren't as agile as smaller and newer brands, and are often stuck in the "this is how we've always done things" frame of mind. [video] 20 Mar 2012 11:55

Creative Circle results for March 2012

The Creative Circle Ad of the Month results for March 2012 have been announced. 8 May 2012 12:53

Old friends, young talent at new agency

[Herman Manson: @marklives] Young talent from disadvantaged backgrounds, given a hand up and gaining real commercial experience so as to make them attractive in a competitive job market. This is the aim of three old(er) hands in advertising with a new commercial venture, Old Friends Young Talent (OFyt), that hopes to help transform the ad industry from the bottom up. 22 Mar 2012 10:20

[2012 trends] Ad industry to continue defining, redefining itself

[Odette van der Haar] 2012 promises to be just as eventful as ever, as the advertising profession continues define and redefine its operations and creativity. I expect to see the following 12 trends and industry issues emerging in 2012: [multimedia] 12 Jan 2012 13:57