Marketing Research in Namibia

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Print continues to endure - WAN-IFRA reports

The Power of Print and Publishing to Targeted Audiences, two new reports from the WAN-IFRA Shaping the Future of the Newspaper project, examine the enduring appeal of print in the digital age, and provide strategic advice on building multimedia strategies that rely on print media for revenue growth.

Women make a difference in media

[Colleen Lowe Morna & Pat Made] It is late afternoon in Namibia and a current affairs programme at Base FM is about to go on air. Namibian singing sensation Stella Kavendjii breezes in unannounced, baby in her arms, and does an impromptu interview on her new album about HIV and AIDS. Such is the homely atmosphere at this woman-led community radio station that if anyone has an issue, they come in and chat about it. 7 Aug 2009 09:41

Women make a difference in media

PAMRO announces early Malawi line-up

The Pan African Media Research Organisation (PAMRO) is holding its 9th annual meeting and All Africa Media Research Conference at Lake Malawi in August this year. The keynote address will be by Amandou Mather Ba, the president of All Africa Global Media in the USA. He will be discussing internet penetration in Africa, and its impact on social behaviour and business practice. 9 Jul 2007 10:52

Survey reveals music trends rocking young urban Asian consumers - Synovate

Convenience, convergence and growth opportunities from connecting with consumers are the three big trends driving the consumer music market in Asia according to the Branded, MTV and Synovate Music Matters survey released last week at the 2007 Music Matters Asia Pacific Music Forum in Hong Kong. 8 Jun 2007 14:39

Synovate launches new market potential solutions - Synovate

Synovate has introduced a suite of models and simulators for quantifying the market potential of a product or service, coinciding with the creation of Synovate MarketQuest, evolved from its Product Design & Development specialist division. 5 Jun 2007 15:59

Synovate strikes global panel partnership with GMI - Synovate

Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets. 20 Apr 2007 20:09

Battle of the brands for emerging market hearts - Synovate

While almost 60% of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate. 17 Apr 2007 18:18

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