Kenyan youth account for roughly 32% of the population and 60% of the labour force and are major influencers in driving marketing strategy in Kenya...
15 Aug 2016
There's more to the youth's product choices than meets the eye and one industry that has the most tell-tale signs about the youth market is the mobile industry...
24 Jun 2016
Youth-led research shows young Africans still face many obstacles when entering the labour market...
21 Jun 2016
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
South African Tourism unveiled its new marketing campaign for its domestic tourism initiative, Sho't Left, at the Emoyeni Estate in Parktown, Johannesburg, yesterday, Thursday, 28 August 2008. The campaign, which encourages South Africa's to travel the length and breadth of their country, is to target up-and-coming youngsters from South Africa as well as Botswana and Mozambique.
Tshepiso Seopa 29 Aug 2008