Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
South African Tourism unveiled its new marketing campaign for its domestic tourism initiative, Sho't Left, at the Emoyeni Estate in Parktown, Johannesburg, yesterday, Thursday, 28 August 2008. The campaign, which encourages South Africa's to travel the length and breadth of their country, is to target up-and-coming youngsters from South Africa as well as Botswana and Mozambique.