| | | No Comment |  Advertising guru Reg Lascaris singled out the Internet as one of two media types to watch in 2007, as it was "growing in leaps and bounds", even in South Africa with its broadband accessibility issues. The other is mobile, where cellphones are going to hit the advertiser with a cornucopia of choices in the near future. This is not to say that other media in South Africa are stagnating, not at all. The media sector remains one of the most vibrant and Lascaris summed it up with a few simple numbers: there are 1300 different magazine titles in South Africa; 120 radio stations; 425 newspapers; and 74 TV channels, with more to come despite the fact that television viewership numbers are down, as is time spent watching television. One of the biggest influencers in media going forward is community. Find out what people are interested in – inside their communities, whether it be cultural, at work, at play or social and reach them there. And of course, be as “disruptive” as possible. It’s all about the big idea, says Lascaris: “Be memorable or be wallpaper!”
Enjoy! Louise Marsland, editor: editor@bizcommunity.com
| | Headlines | TBWA Joburg wins the lottery
Feb RAMS show radio audiences remain unmoved
Shopping centre retail sales up 30%
List of worst ‘by country’-offenders for counterfeit goods
Cash boost for investigative journalism in Africa
MMP’s wishlist for State of Nation Address
Press ombudsman office to be reformed?
Pendoring goes to Saatchi
Unlocking lucrative pay TV market
SA film competing at Berlin Film Festival
Revealing facts about sales
Challenges to developing Africa's media
New brooms for Pendoring
Crossroads of content revolution in marketing
The Internet - the world’s largest office
Top UK editor for customer publishing seminar
Deadline looms for Mondi newspaper awards
How to deal with cranky old customers
Call for entries to Maputo Advertising Festival
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Marketing | | List of worst ‘by country’-offenders for counterfeit goods
CANADA: There was a 250% increase in counterfeit and pirated goods sold primarily at mobile, temporary, and low rent locations in 2006. The International Chamber of Commerce's BASCAP Intelligence Reports monitored 414 global incidents of intellectual property theft last year in more than 44 countries and are calling for landlord accountability and more consumer awareness.
The ins and outs of a proper link building strategy
[Andy MacDonald]A proper link building strategy is one of the most important aspects of successful online marketing. The more links to your site that are online, the more targeted customers that you will have visiting your site. This in turn means a higher profit for your business or online venture.
Crossroads of content revolution in marketing
Crossroads, the Castle Lite-sponsored interactive television drama series, is a part of the powerful content revolution sweeping through marketing today, according to Felix Kessel, executive creative director of Brand Activation 141, the company responsible for the campaign.
The Internet - the world’s largest office
[Naseem Javed]As the free-floating, nonrestrictive nature of streamlined Internet access and efficiency continue to grow, the Internet community will slowly render the traditional functionality of the office obsolete. Bye-bye cubicles and bye-bye water coolers.
SME awarded lottery contract
Ngikwazi Field Marketing, a new joint venture between Avocado Vision and Can Do, was recently awarded a lottery contract by Gidani, the new lottery operator as of 1 April 2007. Its mandate is to find, train, accredit and provide ongoing support to the 8000 new and existing lottery retailers.
Nu-Biz launch bizProjects - Nu-Biz
 Nu-Biz has launched bizProjects, a new division with the sole purpose of project managing the deployment of marketing and business projects for foreign organisations. “South Africa, and by default Africa, is appearing on the radar screens of many international companies as a potential growth opportunity," says Piero Pazzi, CEO of Nu-Biz and interim MD of bizProjects.
Marketing audits can improve return on investment and efficiency - Chris Moerdyk
With marketing costs having gone up substantially in the past few years, more and more boards of directors and non-marketing CEOs are demanding answers with regard to actual returns on investment and measurement.
Webinar on effective online marketing
All online marketing campaigns are not created equal. How can you make your message rise above the rest? MarketingProfs.com is running an international webinar on Tuesday, 20 February 2007, at 1pm EST on how to avoid the top five online marketing mistakes. To register, click here.
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Advertising | | TBWA Joburg wins the lottery
After a three-way pitch against FCB and Ogilvy’s Zoom Advertising, TBWA\Hunt\Lascaris Johannesburg has won the South African National Lottery account. The account, which includes the portfolio of Lotto, Lotto Plus, Wine Manje and SportsStake, is reportedly worth approximately R70 million.
Pendoring goes to Saatchi
 Saatchi & Saatchi has topped six other agencies to win the 2007 Pendoring advertising and marketing account. According to Lucille van Niekerk, newly appointed chairman of the Pendoring Working Committee, Saatchi & Saatchi’s submission was head and shoulders above those of the others.
Media Lions jury head appointed
 David Verklin, CEO of Carat Americas and chairman of Carat Asia Pacific, has been appointed Media Lions jury president, the organisers of the 54th Cannes Lions International Advertising Festival announced yesterday, Thursday, 8 February 2007. Launched in 1999, Media Lions honours the best in media strategy, planning and execution.
Tony Koenderman’s AdReview targets effectiveness
Everything you need to know about effective advertising – that’s the promise of the 2007 edition of Tony Koenderman’s AdReview, a leading annual resource book. “Every subject we cover – from sponsorship to media advertising, public relations to online marketing – will provide answers to these questions,” says editor/publisher Tony Koenderman: “How does it work? When does it work? How best can you fit it into the marketing mix?”
New brooms for Pendoring
 Lucille van Niekerk, GM of Beeld, is the recently appointed chairman of the Pendoring committee, taking over from Dr Frits Kok, former MD of ATKV. Another two new additions to the team are Franette Klerck and Dawid Brand, who will act as co-ordinators of the project. Pendoring is the largest Afrikaans advertising competition and project of its kind in South Africa.
Outdoor Lions jury president appointed
 Since 2006, Outdoor entries to Cannes Lions are now judged by a separate and dedicated jury. This year, Jean-Remy von Matt, founder and chairman of Jung von Matt, Hamburg, will head the Outdoor Jury for the 54th International Advertising Festival.
US ad show calls for international entries
NEW YORK: The Association of Independent Commercial Producers (AICP) recently issued a call for entries for its 2007 AICP Show, which honours commercial filmmaking. Despite its title, The Art & Technique of the American Commercial, the show welcomes entries from outside US borders in three categories: Advertising Excellence/International Single, Advertising Excellence/International Campaign, and Advertising Excellence/Next.
African Mediums closes 2006 with two new accounts - African Mediums
African Mediums Advertising and Marketing is now the brand custodian for PC Training and Business College, as well as Platinum Campus.
“Free advertising campaigns” - Brainstorm Projects
There was much debate at the end of last year regarding whether advertising agencies should be compensated for pitches. The reality is that we are an industry that asks clients to trust us with millions of rands, which if spent incorrectly, could result in the failure of their company or a wasted campaign.
Roger Garlick Award entries close 23 February 2007 - AMASA
A reminder that entries for the Advertising Media Association of South Africa's (AMASA's) Roger Garlick Award are due by close of business on 23 February 2007. Twenty thousand rand cash is up for grabs, as well as a profile in the annual AdFocus publication.
Lawyers take out anti-crime ad
Earlier this week, Pretoria-based Van Huyssteens attorneys took out an ad in Beeld voicing its grievances against crime and were planning an English version in Thursday’s Pretoria News, reports IOL. The Beeld ad was addressed to Government and referred to FNB’s ad campaign budget, as well as to the Afrikaans song ‘De la Rey’ by Bok van Blerk about General Koos de la Rey. For more, click here.
Outrage over Lebo ad
An Arrive Alive billboard campaign featuring Lebo Mathosa apparently does not have permission from her family, reports The Citizen. The billboards have been spotted in Rosebank, Woodmead and on the N17 in Johannesburg. For more, click here.
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| | Africa | |  |
| | | Challenges to developing Africa's media
[Issa Sikiti da Silva]The African Media Development Initiative (AMDI) survey conducted across 17 sub-Saharan countries has revealed that there has been a massive proliferation of media during the last five years, especially in radio and print. But despite this growth, the report says that the sector still faces professional, technical and ethical challenges and low management standards.
Call for entries to Maputo Advertising Festival
Entries for the second annual Maputo International Advertising Festival are now open. The festival, organised by AMEP, honours and recognises advertising agencies, producers and other communication companies from any part of the world, especially from the southern Africa and Indian Ocean regions.
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| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | Vega launches new three-year Diploma in Communications Management - Vega School
Vega Cape Town is launching a part-time three-year Diploma in Communications Management specialising in creative brand management.
Red Rocket gives Advantage its BrandAction® experience - Red Rocket
 Red Rocket’s BrandAction® was the perfect brand experience for Advantage Asset Managers when it was looking for a company staff event that would help build brand equity amongst its employees.
If time is money, how much does it cost? - All Brand No Flakes
We at All Brand No Flakes are intrigued by the nature and cost of time. We are often asked to quote for a piece of work based on the cost we charge per hour for the various aspects making up the job at hand. As a company participating in the branding and marketing sector we understand that the cost of time can, and often is, a key determining factor whether we get the green light or a cold shoulder.
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Cinema | | Spirituality of Iran on film
Cinema Nouveau screened by Jameson and MTN is presenting the Iranian Film Festival 2007, which started at Brooklyn Mall, Pretoria, on Friday, 9 February 2007. All the films are in Persian with English subtitles.
SA film competing at Berlin Film Festival
Shot in Cape Town during 2006, feature film Goodbye Bafana is among the first six pictures selected to compete in the 57th Berlin Film Festival, 8 - 18 February 2007. South African film u-Carmen eKhayelitsha won the top prize there in 2005.
CT scriptwriter quarter-finalist in screenplay contest
Cape Town scriptwriter Shirley Johnston’s feature screenplay Felix! has made the quarter-finals in Francis Ford Coppola’s American Zoetrope Screenplay Contest. Felix! was also the winner of the Writer’s Forum Award for Best New Drama at Sithengi, one of ten finalists in the US Specscriptacular Competition and a finalist at the Moondance Film Festival in Colorado.
SA writer among Hollywood’s best emerging screenwriters
The Fourth Annual American Zoetrope Screenplay Awards recently named Capetonian screenwriter Paul Johnson’s screenplay, The Last Marine, among the top 10 screenplays honoured this year, following a six-month process of assessing the work of 2500 new screenwriters.
Championing movies for the people
Since September 2006, CineMOBILE, a new division of the CineMARK Group, and Tetra Pak have been educating South Africans living in townships and rural areas about the importance of caring for our environment and recycling through an edutainment road show - an animated ad campaign featuring Commander Carton, a super hero and environmental champion. CineMOBILE screens movies free of charge in community centres, schools and churches in townships and rural areas around the country, and Tetra Pak is the first advertiser on CineMOBILE’s screens.
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CRM | | How to deal with cranky old customers
[Chris Moerdyk]There are a lot of cute little phrases used in the business of managing customers. Most of which make those of us who have been in the business for a while want to go outside and throw up in the gladioli. But, there are some buzzwords that have a huge amount of merit. Like “exceeding expectation”.
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Design | | Naidoo joins R4.7 million Index prize jury
The founder of Design Indaba and MD of Interactive Africa, Ravi Naidoo, has been invited to judge Index, a Danish competition focusing on “design to improve life” whose patron is the Crown Prince of Denmark. With a design prize worth €500 000 (R4.7 million), awards categories are in body, home, work, play and community.
Sound, light, action with Brian Eno at Design Indaba
World-renowned music producer and sound/light artist Brian Eno will be showing his acclaimed 77 Million Paintings at the Michaelis Gallery in Cape Town, sponsored by Design Indaba and Vodacom. Eno will also be a key speaker at the upcoming 10th Design Indaba Conference in Cape Town, 21 – 23 February 2007.
Seventeen reasons to go to Design Indaba
Homegrown and high-end, Design Indaba Expo is an exhibition of the finest in South African design. Here are seventeen reasons you should attend the event at the Cape Town International Convention Centre, 23 - 25 February 2007.
Adobe to release PDF for industry standardisation
Adobe intends to release the full Portable Document Format (PDF) 1.7 specification to AIIM, the Enterprise Content Management Association, for the purpose of publication by the International Organisation for Standardisation (ISO), the company announced last week.
Unifying the Unibase logo - Creationstation
 The greatest challenge presented to the Creationstation creative team was to create a unified logo family for the Unibase brand consisting of the mother 'Unibase Solutions', as well as individual sub-brands for Unibase’s subsidiary services.
Great Stock! signs renowned Workbook Stock image collection - Great Stock!
 Great Stock! photo library has recently been awarded exclusive representation for the Workbook Stock collection of rights-managed imagery for all of southern Africa.
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| | Digital | | | Ensight - The Smarter eMarketing Solution | |  |
| | | ISPA disconcerted by lack of Infraco clarity
The Internet Service Providers’ Association of SA (ISPA) is concerned by uncertainty surrounding the exact role of Infraco, the new majority state-owned broadband company. “Infraco is not necessarily a bad development but we have to guard against an excessive Government presence in the market,” says Greg Massel, joint co-chair of ISPA.
Funding boost for SA search engine marketers
Top Technology 100 winners and Internet marketing pioneers incuBeta this week received the first R15 million installment from a new R25 million investment from Mark Shuttleworth’s HBD Venture Capital, which will be used to expand incuBeta’s presence in the US and UK and progress its stock exchange-listing strategy.
Corel introduces Corel Painter X - Direct Distribution Services
Corel Corporation has announced that painting and illustration software Corel Painter X is now available for pre-order. The latest version of Corel Painter continues to focus on giving professional artists, designers and photographers a natural painting and illustration experience.
Demystifying “bidding for business with Google Adwords” - Low Fat Digital Communications
[Darren Reardon]The first reason why pay-per-click (PPC) advertising is so important is that you do not pay for customers to view your advert, but rather to act on it! Traditional banner ads are something like billboards – if the customer is in the right place, they will see the advertisement and may act on it.
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Direct Marketing | | Can the Easter Bunny improve your sales...? - Tollreach Mindblast
Easter is the second largest peak for consumer spending during the year. You can wait for help from the Easter Bunny to make your sales targets or you can get a little help from Tollreach and talk to customers who have mobility, money and an open mindset...
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| | Eventing | |  |
| | | Novell appoints Stephanie Moss Solutions to produce sales conference - Stephanie Moss Solutions
 Novell has again appointed Stephanie Moss Solutions to produce its annual 'REDucation' sales conference. The appointment sees the events company tasked with the end-to-end production of the three-day conference for roughly 200 sales, re-sales and technical partners and customers.
Imagination meets technology - MJ Event Gear
 Designers have desperately been waiting for technology to catch up with their imaginations. At last this has happened, and MJ Event Gear is happy to announce the acquisition of Robe DigitalSpots 5000DT.
Revlon chooses partner-in-style to produce events - Stephanie Moss Solutions
 Revlon South Africa has chosen a ‘partner-in-style’ to produce its 2007 divisional sales forums. The cosmetics and beauty care house has again appointed Stephanie Moss Solutions, creator of stylish events and incentive solutions, to produce the annual events.
Vote of confidence for ICT expo
This year, the international IFIP TC3 Information Security conference and exhibition will run alongside Futurex & Equip, 15 - 18 May 2007 at the Sandton Convention Centre in Johannesburg. “This is the first time in many years that a show like IFIP has been available to South African delegates. The fact that the organisers have chosen to run it alongside Futurex & Equip is a vote of confidence in our show,” says Jo Melville, MD of Exhibitions for Africa. Go to www.futurex.co.za for more info.
Network with speakers from around the world
The internationally affiliated National Speakers Association of Southern Africa (NSASA) will be holding its second national convention at the Southern Sun Grayston in Sandton, Johannesburg, 20 – 22 April 2007. “The agenda will consist of keynote presentations and educational workshops, as well as ‘meet the pro’ sessions. A range of topics, including presentations on improving public speaking, building a speaking business, how to write a book, and general motivational presentations will be included in the impressive line-up,” says Billy Selekane, NSASA chairman. “It is a fantastic opportunity for fellow speakers to meet and network from all over the world.” Go to www.nsasouthafrica.co.za for more info.
More music superstars for SA
Not only is Sir Cliff Richard putting on a third show, on Thursday 8 March 2007, at Kirstenbosch Botanical Gardens, Cape Town, veteran rock ‘n roll group Guns N’ Roses is scheduled to headline the My Coke Fest, taking place in Johannesburg on 27 April and Cape Town on 1 May – its first appearance in South Africa. “I’ve been fortunate enough to play in some of the most historic buildings and stadiums around the world but performing in South Africa will truly be an honor,” says lead vocalist Axl Rose “I can’t wait to see South Africa. This is a dream come true”.
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Exhibitions | | Safety at events - Thebe takes the lead - Thebe Exhibitions
Thebe Safety Division, a subsidiary of the Thebe Exhibitions and Events Group, has appointed Shaun Harrison as safety and risk officer as part of providing safety services to the events industry in full compliance of the new Safety at Live Events Bill.
A site of pure sailing inspiration - Biz Events
 Exhibitors and visitors interested in participating in the annual National Boat Show, Africa’s biggest boat show at the Coca-Cola Dome, 17 - 19 August 2007, will find everything they need to know about how to maximise their experience of the show, and the benefits in taking part, on its newly launched website, www.nationalboatshow.co.za
Final countdown to EXSA Conference - EXSA
The Exhibition Association of Southern Africa’s second annual conference takes place on 8 and 9 February 2007 at the Riverside Hotel on the Vaal River. ‘Gearing up for Growth’, the theme for this year’s event, is especially relevant in the build-up to the 2010 Soccer World Cup with the opportunities that this holds for the exhibition industry.
Complimentary diary of exhibitions - Scan Display
Scan Display Solutions is giving away copies of the Exhibition Association of Southern Africa’s January 2007 diary, which includes all the latest information on exhibitions taking place in southern Africa in 2007.
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Magazines | | Media title to combine print, web, broadcast
LONDON: Ten years, 13 magazine awards, an FT column and the creation of design agency Winkreative later, Wallpaper* founder Tyler Brûlé is set to launch Monocle later this month, a monthly magazine offering original coverage in global affairs, business, culture and design. Sitting alongside it will be a web-based broadcast component delivering bulletins, mini-documentaries and talk formats.
Top UK editor for customer publishing seminar
 Kerry Smith, editor of the UK customer title High Life that is distributed free to 350 000 British Airways passengers on all BA flights worldwide, has joined the line-up of speakers for South Africa’s first-ever customer publishing seminar being organised by New Media Publishing and Paarl Media.
Facelift for award-winning accountancy journal
 Accounting and auditing journal Accountancy SA (ASA) has been modernised and revamped, inspired by recognition of the need to remain reader friendly and to stay competitive in the forever-growing print media industry. The new look includes a revised masthead and a fresh page design.
Get set for growth in February - Entrepreneur Magazine
 The February issue of business improvement magazine Entrepreneur looks at the various options for growth that are available to business, such as developing an export market, going into franchising, opening up multiple locations, and entering into partnerships.
How mags get goods into bags - New Media Publishing
 The power of customer magazines in driving profit and increasing customer loyalty cannot be underestimated and any brand strategist or marketer ignoring this powerful medium does so at their peril. This is the core message of the topics and case studies to be covered by the six keynote speakers at South Africa’s first customer publishing conference that takes place on Thursday, 15 February 2007, at the Cape Town International Conference Centre. The seminar is hosted by New Media Publishing in association with Paarl Media and Sappi.
Saltwater GIRL, Roxy to host first women’s only invitational in SA - Saltwater GIRL
 Top ranked women surfers from all over South Africa will be waiting patiently to be called out to one of the most innovative women’s surf events of the year, the 2007 ROXY Invitational, for which Saltwater GIRL magazine is the exclusive media partner.
Wrapped now alternate monthly
Due to the success of its experimental bumper December/January issue, gay lifestyle magazine Wrapped has changed its frequency to bi-monthly. It will also now be larger in page size and cover more than previous issues. “With every issue produced, we’ve learned and ironed out creases along the way, making every issue even better than the one before,” say the publishers.
Honouring the best in local fashion
The inaugural Marie Claire Prix d’Excellence de la Mode Awards SA will recognise and award the best South African fashion designer, best emerging designer and best model and all 23 nominees will be showcasing their current collections at the Audi Joburg Fashion Week on Wednesday, 14 February 2007. The result of the awards will be published in the May 2007 edition of Marie Claire South Africa and the winner will be announced at an event in Cape Town on 17.
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| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | MMP’s wishlist for State of Nation Address
The Media Monitoring Project has issued its wishlist for the Presidents State of the Nation Address today, 9 February 2007, in Cape Town at the annual official opening of parliament. Both the Film and Publications Amendment Bill and ICASA are on the list.
Press ombudsman office to be reformed?
A commission by South African editors and publishers will be investigating changes to the press code and the office of the press ombudsman, writes Journalism.co.za, “ahead of the imminent retirement of the current ombudsman, former Sapa editor Ed Linington”, who has been in office for 10 years. This comes as response to last year’s uproar “around the films and publications bill that was seen as seeking to impose censorship on the news”.
FXI’s picketing at the SABC
[Issa Sikiti da Silva]The Freedom of Expression Institute (FXI) and a number of community-based organisations held a peaceful picket earlier this week outside the SABC headquarters in Auckland Park, Johannesburg, to protest against what they call the public broadcaster’s lack of public accountability. FXI spokesperson Torong LD Ramela, told Bizcommunity.com that “it is not over until it is over”, warning the SABC to prepare for a long confrontation ahead.
Cash boost for investigative journalism in Africa - Issa Sikiti da Silva
[Issa Sikiti da Silva]From now on, the Taco Kuiper Award will be offered annually to the most outstanding and distinguished investigative journalist in the South African print media. The winner will walk away with R200 000 in prize money, with the runner-up pocketing R100 000. Additionaly, the Taco Kuiper Fund will make available R350 000 a year in grants to print journalists to assist them with investigative projects.
Robert Kirby mourned
Long-time Mail & Guardian columnist Robert Kirby has passed away, reports the Mail & Guardian Online. Following a long illness, he died on Cape Town on Friday night, 9 February 2007. For more, click here.
Bid to privatise Primedia
Two of Primedia’s largest shareholders, Issie and Wiliam Kirsh and the Mineworkers Investment Company, are offering R6 billion to take the media group private, reports Business Day. Listed among Primedia’s assets are 94.7 Highveld Stereo, 702 Talk Radio and Ster-Kinekor. For more, click here.
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Mobile | | Best-in-class enterprises rely on mobile messaging for success - Clickatell
Aberdeen Group’s newly released “Benchmarking Enterprise Mobile Messaging Report: December 2006”, sponsored by mobile messaging operator Clickatell, reveals mobile messaging is becoming a key consideration for enterprises. It further confirms SMS as the world’s foremost mobile messaging service.
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| | Newspapers | |  |
| | | Newspapers set standard for paged media
DARMSTADT, GERMANY: Anticipating the continued essential role of presses and printing in the production of paged media in general and newspapers in particular, the editors of international newspaper association Ifra have launched a seven-part “Future Press” series in newspaper techniques magazine examining the technology’s latest developments.
Revamp for sundaytimes.co.za
The re-design of the Sunday Times website, which began towards the end of 2006, is intended is to offer “an elegant and uncluttered experience to the web user bombarded with the noise of traditional news websites”, according to the publishers.
Deadline looms for Mondi newspaper awards
The final countdown until Friday, 9 February 2007, has begun. Newspaper journalists, feature writers, photographers, graphic artists and layout artists are reminded to enter their best work in the sixth annual Mondi Shanduka Newspaper Awards.
Die Burger dons walking shoes - Die Burger
 Die Burger's media partnership in the eighth annual Jive 10km Big Walk, presented by newspaper Muslim Views, forms part of the newspaper’s ongoing efforts to engage with its readers.
Former Pendoring chair welcomes new appointment - Beeld
 Dr Frits Kok, previous chairman of 12 years of the Pendoring Committee, has welcomed the appointment of Beeld GM Lucille van Niekerk as the new chair, and wishes her well in her new challenging position.
Biggest prize ever given away in Beeld - Beeld
 Through an exclusive reader competition, daily Afrikaans newspaper Beeld will be giving away a house valued at R1.5 million sponsored by Sable Homes. The draw will take place on 25 March 2007 at the Beeld Huisskou in conjunction with Standard Bank and Sable Homes at the Hazeldean development, Pretoria East.
Local newspaper industry growing
“Contrary to global trends in the paper industry,” writes Anton Harber, Caxton professor of journalism and media studies at Wits University, in his blog, “our local industry is dynamic, growing and unexpectedly exciting.” In particular, he refers to the launch of a new Afrikaans Sunday paper, Sonday by Media24, and the possibility of a “Sunday Times Lite” by Johncom. For more, click here.
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Online Media | | Traditional PR SHIFTS once again - Quirk eMarketing
 [Sarah Manners]In February 2006, Tom Foremski published a post on Silicon Valley Watcher entitled “Die! Press release! Die! Die! Die!” that gave a host of suggestions on how to deconstruct the traditional press release into sections of useful, unbiased information that journalists could use to reconstruct a news story. Since then, SHIFT Communications has released a variety of free tools incorporating many of these suggestions.
Habari Media offers online creatives opportunity to win trip to Cannes - Habari Media
In its pursuit for creative cyber excellence, Habari Media is offering one creative genius the opportunity of a lifetime: an all-expenses paid trip to the Cannes Lions Festival in France.
Realmdigital launches Sharks fantasy rugby website for Super 14 series - Realmdigital
 Realmdigital launched an interactive rugby website this month, just in time for the Super 14 series that kicked off on Friday, 2 February 2007. Members stand a chance to win various prizes while interacting with other rugby fanatics online, and the opportunity to challenge a panel of Sharks experts in this online rugby experience.
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| | Out Of Home | |  |
| | | Tempest Sixt Car Hire introduces third party advertising space on and in cars - Tempest Sixt Car Hire & PopEye Wrap-A-Rental Media
Tempest Sixt Car Hire has partnered with PopEye Wrap-A-Rental Media in its latest venture: branded/wrapped cars for hire. The service launches 5 March 2007 at OR Tambo International Airport.
TBM wins ACSA's Advertising Concessionaire of the Year Feather Award - TBM
Three Blind Mice Communications (TBM) has won the coveted ACSA Advertising Concessionaire of the Year Feather Award from Airports Company of South Africa (ACSA) for Tambo International (Johannesburg) Airport for 2006.
Advertising space on 52 KZN billboards to be auctioned - Mediaspace.co.za
 Mediaspace.co.za, South Africa's only auction website for advertising space, will auction prime advertising space on 52 billboards across KwaZulu-Natal. Starting bids are as low as R3000 per month and the total value of advertising space up for auction exceeds R7 million.
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Production | | Hardy Boys has Fresh Eye for director talent - Fresh Eye Film Productions
 Durban advertising agency The Hardy Boys discovered the hidden talents of budding Fresh Eye film director, Craig Blythe, when it chose him to direct a commercial for the South African National Blood Bank.
Invitation to The Edit Café open days - ZSE TV
 Africa’s first budget editing concept, The Edit Café, invites you to its open days, 14 - 16 February 2007. Join the team for drinks and snacks and experience this new facility. There are also loads of free edits up for grabs...
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| | Public Relations | |  |
| | | Where do you start with your RSS strategy?
[Sally Falkow]Internet marketing is moving away from traditional search engine tactics - search engine optimisation and page rankings are no longer so dependent on meta tags and on-page elements. Content syndication using RSS feeds can increase your search engine visibility and drive qualified traffic to your website. But to get results, you must start with a sound RSS strategy.
Local PRO to attend Eurocom conference
Every year, Eurocom Worldwide agencies meet at the Network Conference, which this year is being held in Paris on 16 February 2007. As the local Eurocom partner, Samantha Watt, owner of Watt Communications, will be representing South Africa.
The power of babble
[James Siddall]The modern corporate world is infatuated with cringe-inducing buzzwords… But what’s fascinating – and not necessarily in a good way – is that over the past few years there has been a discernible growth in the use of superfluous and stupid euphemisms, catch-phrases and job titles in the business world.
The Write Co comes to Cape Town - The Write Co
Sandton’s successful writing school will be hosting a writing course, during March 2007, in Cape Town. Twenty graduates of Writers Write now have publishing contracts.
Conference on strategic media relations
The Strategic Media Relations Conference and Workshop 2007, taking place at The Southern Sun Grayston in Sandton, Johannesburg, 13 - 15 March 2007, will focus on ways in which to build strategic media partnerships and on methods through which to gain public credibility for your organisation. The PRISA-endorsed and CPD points-earning conference includes a full-day experiential workshop to provide a keen insight into the media scene, as well as an opportunity to examine ways in which to keep the media momentum going. Contact DPR Management Solutions on tel +27 (0)11 781 6222 or email dhaneshr@vodamail.co.za.
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| | Radio | |  |
| | | Feb RAMS show radio audiences remain unmoved
For the second RAMS in a row, no individual radio station has managed to win over significantly more listeners. The latest SAARF Radio Audience Measurement Survey shows a medium with very little movement, save for people’s listening for an extra three minutes a day.
Radio awards show to broadcast live from Abbey Road Studios
WorldSpace Satellite Radio is kicking off “Honours Week” with its own inaugural satellite radio awards show, WorldSpace Honours, on 12 February 2007, live from Studio 2 at Abbey Road, the legendary recording studio of The Beatles.
Durban’s No 1 station produces two fresh radio talents - East Coast Radio
 Jennifer Mayisela and Thandy Kunene, graduates of the East Coast Radio trainee programme, will be adding a special brand of girl power to the weekend lineup of KwaZulu-Natal’s hit commercial radio station.
Ryan O'Connor returns to Good Hope
Ryan O'Connor, who joined Cape Town-based 94.5 Kfm four months ago, is returning to Good Hope FM mid-March, the radio station announced on Friday, 9 February 2007. The replacement for the 3pm - 6pm afternoon drive slot will be revealed shortly.
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| | Research | |  |
| | | Namibian media survey launched - Vision Africa
 Vision Africa Research Services, a leading private stakeholder research company in Namibia, initiated and launched MediaMetrics, a much-needed media awareness and usage survey in Namibia, during the third quarter of 2006.
Desperately seeking love online - Synovate
Only 12% of South Africans have used the Internet to find love. This is compared to 29% of the French and 21% of Filipinos interviewed in a global survey about dating perceptions, use of the Internet to find a romantic partner and the level of success that they have had.
The state of South Africans as we start 2007 - Research Surveys
What is the state of South Africa’s mind, body and soul as 2007 gets well and truly underway? RS, a leading South African marketing and social insights company, has conducted several studies in recent months amongst representative samples of SA adults (aged 18 years and older) from all over SA, to determine their reactions to various issues and to determine their overall levels of well-being.
Brand Scan children's research establishes what's 'cool' - Volcano Group
 Since the early 1990s, Reggie’s Dunk has been one of South Africa’s iconic children’s television quiz shows and a hot favourite among the target market. To ensure the show is still relevant today, Reggie’s commissioned Brand Scan, part of the Volcano Group, to explore the current insights and perceptions of the TV show and establish how it could be improved.
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Retail | | Shopping centre retail sales up 30%
Increases in sales of more than 30% for 2006 have been reported by shopping centres in the retail portfolio managed by Old Mutual Property Group. The main driver behind the overall portfolio turnover growth of 16% for 2006, to R9.4 billion, was retailers’ performance at Gateway Theatre of Shopping.
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Sales | | Revealing facts about sales
[Peter Gilbert]When last did you see a feature on sales in Business Day or Financial Mail? Advertising and marketing yes, but sales, NO! Consequently, many managers and executives and managers are poorly informed about the discipline.
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| | Sponsorship | |  |
| | | Virgin seals the deal
Virgin Money is the headline sponsor for M-Net’s new blockbuster game show, Deal or no Deal, which debuted on Sunday, 4 February 2007. Being a new brand which only launched in June last year, this is Virgin Money’s first-ever association with an M-Net programme. “There was obvious value in aligning ourselves with Deal or No Deal, because of a number of synergies,” says the company’s Josi McKenzie. “At Virgin Money, everyone gets a good deal in terms of our credit card offering.”
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| | | How the rich and famous purchase property
The Home Channel’s new ‘Superhomes’ TV series allows viewers to not only see right into some of the most luxurious homes and estates across the globe but also ‘behind the scenes’ negotiations with some of the world’s most seasoned property agents and their clients.
Connecting campus students
SABC1’s new Campus Connection, a fast-paced, upbeat student lifestyle magazine show starting next week, is created by students for students and focuses on social matters for students.
Unlocking lucrative pay TV market
[Sei Mukoma]The imminent licensing of new players in the South African subscription TV market is an exciting development in a market which is dominated by the incumbents, M-Net and DStv. In terms of a position paper developed by ICASA recently , the regulator has been tasked with the responsibility of unlocking the potential of this lucrative market, and it will be interesting to observe how the regulator untangle the monopoly by the two Naspers-owned pay TV operators.
Free-to-air screening of drama series
Peabody Award-winning drama series The Wire is being screened in South Africa by free-to-air broadcaster e.tv on Mondays at 9pm. The Wire has received critical acclaim for its realistic portrayal of urban life and uncommonly deep exploration of sociological themes.
Share your photos, share your past
South Africans are being asked to reveal a moment in their past – whether distant or just yesterday – in a photographic project run by DStv’s The History Channel (channel 68). The aim of Photos for the Future is to create a lasting visual record of life over the past century for future generations through the collection of personal photographs and stories. These short historical snapshots will be aired on The History Channel from March 2007, with a special programme to be broadcast in May. Go to http://photosforthefuture.thehistorychannel.co.za for more info.
Second victory dance for BBC Worldwide
UK: BBC Worldwide was recently awarded the Broadcast International Programme Sales Award for the second consecutive year, following the success of its celebrity dance show format, Dancing with the Stars. The show is now seen by audiences in 29 countries around the world. Judges for the award said, “No UK format since Idols has had this level of success. Broadcasters in every corner of the globe have embraced it- and in most countries it dominates in the ratings with a ridiculously high share.”
Investigating school children coming out
According to research conducted by gay organisation Out in collaboration with the Department of Education (DoE), homosexual people experience victimisation and bullying at a young age while still at school. As a result, the DoE recently announced it is considering introducing discussions on homosexuality as part of life orientation skills in Gauteng schools. On Tuesday night, 13 February 2007 at 8pm, 3rd Degree on e.tv will investigate this project still in the pipeline.
Seeing how other South Africans live
In M-Net’s new documentary reality show, Culture Shock, which kicks off on Sunday, 18 February 2007 at 5pm, six production companies have been given the opportunity to showcase the melting pot of cultures that makes up our rainbow nation. In each episode, two people from two very different families are swapped to experience a completely different lifestyle for two weeks and may only use shops, transport, money, help and modes of communication that their hosts would use. The first episode is produced by Pistoleros Productions.
Get your car on Mzanzi Ridez
One Channel O viewer will walk away with a R40 000 worth of style and sound accessories for his or her car from Autostyle Motorsport in Channel O’s new car makeover competition, which began yesterday, Monday 5 February 2007. The winner will be announced a week after the closing date (Friday, 16 February) and his or her car will be featured on Mzanzi Ridez in March. Enter at www.channelo.co.za.
Live at the Oscars
Nicky Greenwall of e.tv’s The Showbiz Report will once again travel to Los Angeles to bring in-depth coverage of the build-up to the 79th Annual Academy Awards. The show will feature behind the scenes interviews with the men and woman who make the evening happen, as well as a look at what the stars have to say about their nominations. The Showbiz Report’s Oscar coverage starts the night before the Academy Awards on Saturday, 24 February 2007, at 7:30pm and continues on Saturday 3 March, also at 7:30pm.
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| | Accounts | | | The Public Service Commission appoints Britespark Communications - more info | | Freelancentral to accelerate with VeloCITI - more info | | Wedding bells for Purple Cow Communications - more info | | HMC Seswa partners with African Heritage Foundation - more info | | New clients for Angelcy Brand Messengers - more info | | More... Submit a Account | | |
| | People | | | Acclaimed producer, Pendra Dissell heads COOKIE - more info | | Tourism BEE Charter Council appoints director for stakeholder relations - more info | | New appointments at Media24 magazines - more info | | Velocity adds new director to its roster - more info | | Michelle Alexandre has been promoted to sales executive at Primedia Outdoor, International Division. - more info | | New appointments at Starcom - more info | | Paula Fray and Associates expands - more info | | Appointments at Famous Editors - more info | | Wayne Bischoff has been appointed sales director at RadMark. - more info | | More... Submit a Person | | |
| | Events to diarise | PRISA with Margaret Moscardi and Mixael de Kock - Cape Town, 12 February
Mixael de Kock invites you to a special function for PRISA members in the Western Cape, where Margaret Moscardi, CEO of PRISA, will give a brief synopsis of the World Public Relations Festival. | | | Books & Leisure - Fiona Coyne Cheese and Wine Books & Leisure - Johannesburg, 13 February
Books & Leisure's inaugral author talk kicks off with Fiona Coyne at the Bryanston Country Club. | | | WriterSpeak literary luncheon in Pretoria Helco Promotions - Pretoria, 15 February
WriterSpeak and the Pretoria News invite you to lunch with Fiona Coyne. | | | Atenção! SAMRA Cape event is brewing South African Marketing Research Association - Cape, 15 February
Freshly ground marketing insights are percolating at SAMRA Cape in conjunction with Vida e Caffè this February. | | | IMM open day - Johannesburg, Durban & Cape Town, 17 February
The IMM Graduate School of Marketing will be holding an open day at its Johannesburg, Durban and Cape Town offices. | | | World-class professional selling skills AchieveGlobal SA - Newlands, Cape Town, 26 February / Newlands, Cape Town, 12 March
A three-day core classroom training which offers a proven, powerful model for face-to-face selling that equips your salespeople with the skills they need to develop lasting, mutually beneficial customer relationships. | | | Magazine journalism course SA Writers College - Nationwide, 27 February
Learn everything you need to know about writing and selling articles to magazines - plus the chance to get published! | | | Travel writing course SA Writers College - Nationwide, 27 February
Veteran travel writer and author, Carrie Hampton, will teach you how to write and sell your travel articles. | | | Short story course SA Writers College - Nationwide, 27 February
Award-winning writer, Ginny Swart, will teach you how to write and sell your short stories both locally and internationally. | | | The psychology of sales superstars Richard Mulvey's Perception Business Skills - Cape Town, 27 February
With this course you will discover how to motivate yourself and your sales team, how to influence others through the power of social motivation and so much more. | | |
| | Upcoming events | Advanced negotiation skills Maurice Kerrigan (Pty) Ltd - Johannesburg, 12 February Media law and ethics Institute for the Advancement of Journalism - Parktown, 12 February Marketing diploma (IMM) Oakfields College - Pretoria, 12 February Customer service excellence Keybase Training Solutions - Benoni, 12 February Copywriting portfolio course AAA School of Advertising - Cape Town, 12 February Cascading Style Sheets Working Webs Consulting - Johannesburg, 12 February Sales professional Dale Carnegie Training - Parktown, 12 February Multimedia design foundation NEMISA - National Electronic Media Institute of SA - Johannesburg, 12 February Radio production The National Electronic Media Institute of SA - Johannesburg, 12 February Television production National Electronic Media Institute of SA - Johannesburg, 12 February | More... Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| Wanted: Meticulous Subscriptions Administrator - Johannesburg only
Amazing opportunity for a young and intelligent person to work as a subscription administrator in a leading business magazine. If you are meticulous, have excellent people skills and are fluent in English this is your opportunity to work closely with a vibrant marketing department. read more
| Manager - External Communication - Johannesburg
Report to GM public and corporate affairs, group’s positive public image to key stakeholders and media. CSI, events, special projects, annual reports, brand management, budgets, supervise staff. Writing. Legislation knowledge. read more
| Sales/Marketing Consultant - Johannesburg
Optometry business requires sales consultants to promote services to corporate and industrial clients. Confident self-starter with proven sales skills/experience. Own transport. read more
| Mac O/S Designer - Packaging - Johannesburg
FMCG household brand. Design new packaging, adapt international packaging to local market, design trade presenters and posters. Conceptualise. Understand pre-print, print preperation, repro processes. Retouching and photographic manipulation. read more
| Internal Sales Executive - Bookings - Radio - Johannesburg
Accurately process all confirmed airtime requests for radio sales. Excellent client service and develop client relationships. Scheduling and booking of advertising material. Activate client accounts. Assist AEs. Provide alternative solutions. read more
| Consultant - Studentwise - Port Elizabeth
Studentwise, a national staffing services and promotions company, seeks a consultant for its Port Elizabeth office. The position involves recruitment, selection, candidate placement, administration and client services responsibilities. read more
| Consultant - Studentwise - Cape Town
Studentwise, a national staffing services and promotions company, seeks a consultant for its Cape Town office. The position involves recruitment, selection, candidate placement, administration and client services responsibilities. read more
| Creative Consultant - Radio - Johannesburg
Generate creative opportunities and solutions based on client briefs, strategies and special dates, for radio sales clients nationally. Brief stations on execution of creative concepts. read more
| Agency Sales Exec - Radio - Johannesburg
Generate sales revenue, optimise station target. Established agency client base essential. Develop pro-active client initiatives. Analyse client, competition and market trends. Re-establish lost business. Client workshops. After-sales service. BEE. read more
| Radio Sales Exec - Business Development - Direct - Port Elizabeth
New business development. Relationship building. Analyse clients, competition and market trends. Re-establish lost business. Presentations/proposals to clients. Client workshops. After-sales service. Own transport. Media sales experience. BEE. read more
| Direct Marketing Planner - Cape Town
Accountable for database marketing: plan and implement mailing strategies; brochures and promolit: new and updating brochures; web: look and feel and information; initiatives: relevant promotional items for sales branches. read more
| Media Strategist/Planning - Radio - Port Elizabeth
Provide market intelligence and trade marketing support to E.Cape (Radio). Strategy and media planning. Identify business opportunities. Develop creative client solutions Telmar and media planning experience essential. Own transport. BEE. read more
| .NET Programmer/Developer - Cape Town
C#, SQL, VS 2003, VS 2005, AJAX, Javascript. Web-based application development, international application service provider. Someone who is passionate about development and a team player. read more
| Graphic/Web Designer - Jet Park
Designing print materials for FMCG brands, maintaining and upgrading web pages. Liaison with clients and suppliers will be required. Negotiating with suppliers. Initiating and launching TV direct marketing sector. read more
| Account Executive - North
Dynamic communication company is looking for an acount executive to interface with existing clients and generate new revenue streams. read more
| Sales Rep - Johannesburg
Here is an opportunity to join a dynamic, vibrant team and progressive organisation. Direct sales to wide range of sme's, canvassing and cold calling is key. Target driven environment. read more
| Designer - Senior/Art Directors – Publishing - Cape Town
Senior designers and art directors with a minimum of two years experience in the magazine industry required for a variety of lifestyle publications. read more
| Sales Manager - Digital Media - Lonehill
Sales manager with experience in digital media for production company. read more
| Copywriters – Conceptual/Award-winning - Cape Town
Looking for BTL, TTL and ATL copywriters at all levels with a good eye for detail. Require minimum of three year’s advertising copywriting. read more
| DTP Operator – Mid-weight - Cape Town
Detail-driven DTP operator with a passion for accuracy and speed. Please no designer wannabes! This is a DTP only role, with no scope to do design. read more
| Web Designer/Conceptualiser - Cape Town
Does this describe you? Ambitious, hungry for new design and awards, motivated, hard working, techno savvy, a web designer with a concept driven portfolio. read more
| Art Director/Graphic Designer - Johannesburg
We are looking to train a young art director or graphic designer to work as a recruitment consultant. 2-4 years experience essential. read more
| Bookkeeper - Randburg
Bookkeeper required for progressive advertising agency. Pastel skills required with minimum of three to five years experience. Need to be able to take book to balance sheet and trial balance. read more
| Account Manager - Johannesburg
Account manager required for established vibrant PR agency in Johannesburg. If you are motivated, have a positive attitude and love what you do then this is the job for you. read more
| Copywriter - Radio x2 - Johannesburg
Conceptualise, write and produce live and recorded commercials, promotions, station promos, on-air competitions. Direct and understand voice-over artists, sound effects and music usage. Radio copywriting experience essential. read more
| Bookkeeper - Bedfordview
Ad agency in Bedfordview looking for experienced bookkeeper to balance sheet. Candidates having worked in an advertising agency and with strong administrative skills will be favoured. Thorough knowledge of Pastel, Excel. read more
| Web Specialist - Front-end - Johannebsurg
Energetic, vibrant, dynamic, with a flair for creativity to develop, manage and maintain Cell C web activities. Web experience with technical background/1-2 years web content management experience. Please apply. read more
| Account Manager - Jhb - Northern Suburbs
Large global advertising agency is looking for the best, most talented, highly organised and passionate client service candidate for a large motor retail account. Enter the big time. read more
| Graphic Designer/Creative - Fourways
Established small design and ad agency requires above avergae designer/creative. Apple Mac. Mostly BTL advertising! Immediate availablity a big plus. Min one year work experience. read more
| Account Executive/Client Service - Fourways
Client service position offered in small established agency, mainly dealing with BTL. Maintaining current clients and acquiring new clients. Liaising between client, studio and suppliers. Minimum two years experience. read more
| Head of Communications and Marketing - BEE - Jhb - Northern Suburbs
Large international investment bank would like to add a highly dynamic and talented communications and marketing specialist to their team. International travel. Excellent career growth. Attractive package. read more
| Lecturer - Art and Design Theory - Stellenbosch
The academy would like to appoint an individual with a strong art and design theory background, who is able to lecture art and design theory/history across all undergraduate levels. read more
| Bookkeeper - Houghton
Dynamic and busy international PR company is looking to hire an energetic and experienced bookkeeper to balance sheet. Candidates having worked in a PR or advertising agency will be favoured. read more
| Marketing Services Executive - Cape Town
This is an opportunity to work on some of the most exciting magazine brands in the country, supporting the advertising sales executives with information to sell advertising space successfully. read more
| Marketing Director - Johannesburg
High-level position with a high profile branded food retail group. Key areas of responsibility are
business development in conjunction with NPD, development of marketing strategies for SA etc. read more
| Site Acquisition Supervisor - Hyde Park, Johannesburg
Reputable outdoor media company seeks a driven go-getter for the acquisition of self-selling outdoor media sites. Must have approximately two years working experience and a proven track record. read more
| ASP Web Developer - Randburg
ASP web developer required with two years web development experience. IT support experience would be an advantage. read more
| DTP/Office Assistant - Cape Town, Camps Bay
A dynamic and highly professional Camps Bay estate agency requires a well groomed, (30-something) office assistant for DTP and secretarial tasks. Only top candidates with experience will be considered. read more
| Senior Communications Specialist - Johannesburg - Northern Suburb
Looking for a senior communications specialist with strong event organising and writing skills both in English and Afrikaans. Salary R20 000 – R23 000 depending on skills and experience. read more
| Designers x2 - Graphics/Web - Cape Town Central
Senior design positions available in Cape Town. Fashion retailer requires graphics and web designers with extensive retail experience. read more
| Personal Assistant - Randburg
PA director of an advertising company, needs to be able to work in a fast-paced injury, be self-motivated and be able to exercise initiative and work independently. read more
| Senior DTP Contract - Shift - Cape Town
Senior DTP art director/finished artist with retail prepared to work flexible hours, on a five month contract position - starting 1 March ending 31 July 2007. read more
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| | Noticeboards | | | Shave, spray, shave, spray – what will you do?[Other] Saturday, 3rd March 2007 will be the day for celebrating baldness or colour-sprayed hair in the third annual Cansa Shavathon fundraising event happening in over 60 shopping centres across South Africa. | | Going for GoLD[Sponsorship] A sponsorship challenge run till the end of February for GoLD (Generation of Leaders Discovered) Peer Education Development Agency. | | More... Submit a Noticeboard | | |
| | Quotes | | | "Life beats down and crushes the soul and art reminds you that you have one." - Stella Adler | | "Today, watching television often means fighting, violence and foul language - and that's just deciding who gets to hold the remote control." - Donna Gephart | | "Your brand is created out of customer contact and the experience your customers have of you." - Stelios Haji-Ioannou | | "Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes." - D. H. Lawrence | | More... Submit a Quote | | |
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