| No Comment |  Just typical… the sun is shining this morning in Margate as we’re all leaving the little seaside town after a wonderful weekend of fun and games at the annual gathering of the Loeries flock. And what a weekend it was. We had sun last year and rain this year, but it didn’t stop this industry from partying hard, networking up a storm and generally having a whole lot of fun. The organisation this year was mostly super-slick, compared to the friendly chaos of last year. Huge improvements were registration and the organisation of the awards ceremony - which was professional, slick and short! Okay, so it lost a bit of the spontaneous screamingly funny antics of last year (remember the fight with the pool toys and Corne and Twakkie…), but no one will complain about the toilets this year (very pretty) or the trek to the venue (unless you couldn’t find a taxi and had to walk up the 120 steps and then another hill in the rain). Alright, so the minibus taxi fleet could have been better identified and organised and some contingency should have been made to heat the tent on Sunday night as we froze our tushes off in our minimalistic glam outfits, but it was a blast. Much of the credit must go the sponsors and various agencies who kept up the excitement with various brand activations and promotions – and of course the people of Margate who are continually patient, tolerant and unfailingly helpful. Well done guys – I can’t wait for next year! On another note, Bizcommunity today launches its exciting job alert service by SMS - subscribe below!
Enjoy! Louise Marsland, editor, editor@bizcommunity.com
| | Headlines | Bizcommunity launches sms job alerts
All the Loerie Awards 2006 winners...
Dedicated prime-time music show a first for e.tv
Airline marketing increasingly difficult
Mobile portablity to go live 10 November
FM to launch lifestyle directories
New title for Afrikaans-speaking youth
New look FM out this week
Ad school wanted for adoption
Bringing film to rural areas
Cell operators 'dragging their heels'
Ban the Bill, not media - SANEF
AAA learnership to empower GCIS employees
Johnson & Johnson goes to MindShare
Making celebrity endorsements work
Reaping the benefits of customer-driven innovation
| | The Loerie Awards 2006 | | | brought to you by: | |  |
| | | All the Loerie Awards 2006 winners...
Look out for Bizcommunity.com's special Loeries ezine with all the winners and all the fun from the festival weekend - out midday, Monday 18 September 2006. In the meantime, to view all the winners from the Saturday and Sunday night awards ceremonies in Margate on the KwaZulu-Natal South Coast, click here for Saturday winners and Sunday winners.
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Marketing | | Airline marketing increasingly difficult
[Chris Moerdyk] News that the European Union is to consider prohibiting airline passengers from taking drinks on board is yet another security irritation that is going to make marketing a lot more difficult for airlines in the future. Particularly with the EU having decided that this ban would not apply to liquor bought at the airport duty-free shops prior to a flight.
Success for Hot Spots campaign
To mark the final phase of the SADC Hot Spots "live" radio and sms campaign in Mozambique, and to celebrate the success of the initiative, South African Tourism hosted an SA Hot Spots evening incorporating a quiz show on Friday, 15 September 2006, at Coconuts in Maputo.
Cell operators 'dragging their heels'
 Sir Richard Branson has labeled it "a disgrace" that the implementation of Mobile Number Portability has been delayed in South Africa by the cell phone companies. In an open letter yesterday, Tuesday, 12 September 2006, he called on South African consumers to support his campaign to speed up the implementation, accusing the cellular providers of "dragging their heels".
Giant cellphone delivers Conceptualise promo for Mascom in Botswana - Conceptualise
 This enormous cellphone, standing 1.6 metres high with an interface that lights up and a compelling ring tone, is the key interactive device in a game show developed by Conceptualise for Visa and Mascom in Botswana.
Targeting the tween market
The challenge associated with the recent launch of Bakers Froozels has been to capture the attention of the tween market (10 - 12 years old), LSM 8 - 10. Included in the marketing mix is a viral marketing element, a 30" television commercial by Guru Advertising and sampling activities in schools, shopping malls and at major intersections. The campaign's reach is expected to exceed 200 000 consumers and aims to position Froozels as the first biscuit with the 'attitude' of potato chips to be aimed specifically at this market.
Judi Nwokedi country manager for Motorola SA
Judi Nwokedi is the new Motorola country manager for South Africa, with immediate effect. Nwokedi, who joined Motorola in May 2005 as director of corporate affairs and government relations, has been focusing over the past 15 months on building a Motorola strategy to implement a broad based BEE plan. Prior to joining Motorola, Nwokedi was the MD of Public Broadcasting Services at the SABC.
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Advertising | | Ban on junk food advertising is misguided
[Chris Moerdyk] A strident call this week from a group of "influential international obesity experts" meeting at a global conference in Australia, to the World Health Organisation to ban junk food advertising, is another voice adding to the demand for action by the WHO to stop the world from eating itself to death.
Mr. Carraway launches weekly feature on Classic FM - Mr. Carraway
Every Monday, Mr. Carraway will be hitting the airwaves on 102.7 Classic FM with a new weekly feature called "The Ad Break". The feature will offer commentary, insights and resources on anything related to marketing and advertising.
Joe Public gains three new accounts - Joe Public
Creative agency Joe Public has picked up three new accounts, just weeks after announcing the merger of its Johannesburg and Cape Town offices.
Ad school wanted for adoption
South Africa once again has its eyes on the quality of the work advertising agencies are producing, what with Loeries on the horizon. Yet while graduates from local advertising schools are not far behind those from leading tertiary institutions globally, says Mick Blore, executive creative director of The Jupiter Drawing Room (Johannesburg), a change in training methodology will be necessary for South Africa to remain competitive.
Ads re-flighting in honour of Brett Goldin
Shortly before his tragic death earlier this year, Brett Goldin featured in adverts for Liberty Life's new investment product which, upon his death, were immediately withdrawn out of respect for him and his family. Now, in accordance with the wishes of the Goldin family, Liberty Life is airing the adverts again.
A hair-raising brand - Brainstorm Projects
Cape Town-based advertising agency, Brainstorm Projects, has recently completed a full identity rebranding.
AAA learnership to empower GCIS employees
The AAA School of Advertising has embarked on a learnership programme with the Department of Government Communication & Information System (GCIS) that will see the institution offering lectures in marketing communication to 10 of the department's students, who will also gain practical, hands-on experience from GCIS.
First foray into retail advertising
 Last week, 10-month-old agency Ireland/Davenport launched its first TV commercial for CTM's exclusive range of Tivoli Taps. Not only is this the first ad for the brand since the agency won the account at the end of July 2006, it is also the agency's first foray into the realm of retail advertising.
Plastering the harbour
 It was 4am, and the strike team from Guerrilla Marketing was out in full force at the Durban harbour, putting plasters on all heavy commercial trucks on behalf of specialist truck underwriters HCV. HCV's payoff line and promise to its policy-holders is "caring for trucks + truckers" and hence its "brochure" took the form of a plaster adhered to truck windscreens.
Johnson & Johnson goes to MindShare
The Johnson & Johnson account has been awarded to media specialists MindShare South Africa after an intensive three-way pitch. This new business is effective 1 January 2007.
Capitalising on spelling
 TBWA recently capitalised on an obvious spelling error printed on newspaper street posters reading "Gautrain mows 300 tress" by placing its own posters directly underneath reading "English courses available at UNISA".
Toyota Avensis: a rose by any other name - FCB South Africa
 FCB Johannesburg's television commercial for the new Toyota Avensis demonstrates that the vehicle is 'a rose by any other name'. Developed by the creative team of Lindy-Ann McCrindle and Charles Foley, it shows a so-obviously-very-much-in-love man driving his Avensis from flower seller to flower seller to buy the blossoms of love, roses.
Next time your clients play the course, play along - MEGAPRO Marketing
MEGAPRO has launched a new advertising concept aimed at reaching the exclusive golf market. Golf X, used around the world since 1995, is a GPS/Internet-based golf course management system that provides the golfer with the most advanced technology and the best playing experience possible, while allowing brands the opportunity to reach top decision-makers in a relaxed environment.
McDonald's looking for CMO
AdAge.com reports that McDonald's is looking for a successor to current chief marketing officer Bill Lamar, who may be leaving as early as next year. The position commands a budget of U$728 million. For more, click here.
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| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | Employer branding - the whole truth and nothing but the truth
[Shameemah Wallace] Employer Branding, the much talked about accessory that can boost your company and promote an enhanced and unique image, is the big buzz around HR at the moment. So how exactly dose one define Employer Branding, and how does one build an Employer Brand?
Singing for their supper: the age of music sponsorship - Affinity Brands & Branding
[Roy Harman] While companies have traditionally viewed sports sponsorships as the best means of reaching out to consumers in a manner that touches their hearts and causes an emotional response, they're becoming more and more aware that music is just as effective.
Making celebrity endorsements work
[Gerrie Swart] Celebrity endorsements have become the very foundation of many brands' success, and the relationships between campaigns and celebrities grow ever more complex. The commercialisation of professional sport in South Africa is likely to increase significantly in the run-up to 2010 and beyond, so just how should local businesses choose the right celebrity partner for their marketing campaigns?
Brand leaders of tomorrow - Vega School
Vega The Brand Communications School focuses on ideas that challenge and add value to brands, business and society. That is the essence of Vega's philosophy of wisdomwithmagic, derived from the need to merge strategic thinking with creativity, craftsmanship and business savvy - the combination that achieves innovation.
Taking celebs to the fairway and the fairway to the streets
The final round of the Miller Dollar Golf Series recently drew to a close in the streets of Newtown, Johannesburg. The event also hosted the first public screening of Hip Hop Pantsula's new music video for Thlabane/Maftown, which makes use of the urban golf as a theme. Urban golf is about urban consumers reclaiming the streets and is designed to be played in confined spaces, using American Scramble rules and a specialised softer Qolf ball to avoid serious damage to property. The music video involved a collaboration of talent to communicate the Miller Dollar Golf Series campaign concept.
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Cinema | | Bringing film to rural areas
Launching in January 2007, the 'Rural Film' project aims to give a platform to organisations and companies through the medium of community cinema for informing rural communities about their products or programmes. At the same time, it will provide entertainment for the community at large, as well as an opportunity for data collection for research purposes.
Prime360Media sells out first batch - CineMARK
Prime360Media, a new division of the cinema and print division of Primedia, has sold out its first batch of 360 Displays and 3D units (150 units in total) in only three days.
Video Lab in D-cinema hot seat - The Video Lab
 The Video Lab is still celebrating after the overwhelming response to its DI (digital intermediate) presentation at this year's IBC conference in Amsterdam.
Elalini for Arts Alive Student Festival
This year's line up at the annual Arts Alive Student Film Festival, which features international and South African student film screenings, exhibitions, workshops and the Young Filmmakers Awards, includes Student Oscar-winning film Elalini and SA short films Escudo, Vimba, Pinky Pinky and Holiday, which have just been officially selected for both the New York and Los Angeles Independent Festivals.
Syracuse International Film Festival call for SA entries
Now in its fourth year, the Syracuse International Film and Video Festival is looking for South African projects to expand its globally diverse 2007 Festival Competition. The competitive categories are for full length, short and documentary projects completed after January 2005. Entry and submissions are free. For more information on how to enter, email jeff@sbproductions.co.za.
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CRM | | Turning customer service into a profit centre
[Heath Turner] Customer Service Centres have historically been reactive departments fielding customer complaints and providing customer support. In today's competitive world, it's becoming more difficult for companies to differentiate themselves and their products, and the high risk of customer churn means companies need to adopt a strategy to turn customer service into a profit centre.
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Design | | RE/MAX appoints Visual Tours as preferred national supplier - Visual Productions
 To stay ahead of its game in the online property business, RE/MAX has appointed Visual Tours as its preferred service provider for photography and virtual tours nationally.
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| | Digital | | | Smarter eMarketing | |  |
| | | Broadband integration for residential communications
Developer Zotos Construction has contracted Gauteng broadband-based Services Company Goal Technology Solutions (GTS) to supply the upmarket Park24 development in Kyalami with integrated broadband Internet access and telephone services for all units, as well as surveillance cameras, security communication, and access control. The announcement was made on 14 September 2006.
Tecnovision deal for Imajinn - Imajinn
 Tecnovision S.p.A. of Italy, one of the global leaders in light emitting diode (LED) screen technology, has announced an exclusive agreement with proximity marketing experts Imajinn. The Johannesburg-based company will be the solution partner for the indoor range of Tecnovision products, namely high-end LED screens aimed at the dynamic display market in the retail sector.
Cambrient launches Neotel website - Cambrient
Cambrient has developed the website for Neotel, South Africa's second national fixed-line telecommunications operator. The website, www.neotel.co.za, is the online face of the business as it aims to deliver international and national bandwidth directly to large companies. Consumer customers are expected to follow next year.
Mobile portablity to go live 10 November
The much-anticipated 'MNP Go-Live' date is now scheduled for 10 November 2006. This new implementation date, as announced by the Independent Communications Authority of South Africa (ICASA), follows a request submitted by the mobile operators and service providers to extend the date beyond 18 September. Cell C had initially proposed 30 October while both Vodacom and MTN had proposed 30 November.
Team effort to protect kids from harmful mobile content
MaAfrika Tikkun, an organisation striving for the upliftment of all disadvantaged people, particularly children, has partnered with smsweb in an effort to limit access of adult content by schoolchildren through a service that will block mobile phones from accessing this content. smsweb is a South African company which aims to assist in the upliftment of primary and secondary education in the country.
Clickatell to drive mobile messaging for John I. Haas - Clickatell
Global mobile messaging operator, Clickatell, has announced that its enterprise-grade Multimode Messaging Manager is providing John I. Haas, the world's largest producer of hop products, with messaging infrastructure that allows it to reach every mobile phone, fixed phone and email client in the US.
Court decision a blow to cell users
The Johannesburg High Court ruled against watchdog company Cell Check, which had taken action against Vodacom on behalf of its client Hilti for dropped call charges in the amount of R18 200, end of last week. In terms of international benchmarking, cellular service companies in the UK, for example, are fined up to £5000 for billing for dropped calls.
Apple taking on the movie industry
The next revolution, according to iPod-maker Apple, will be televised, writes the Mail & Guardian Online. Earlier this week, Apple revealed its plans to sell full-length feature films over the Internet for home TV viewing, as well as a device provisionally called iTV for transmitting video from a computer to a living-room television screen. For more, click here.
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Direct Marketing | | Join half a million people at the coast this summer - Tollreach Mindblast
On 1 December 2006 half of South Africa will start their trek down to the coast. Tollreach is preparing to hand goodie bags to the more than 500 000 vehicles which will carry in excess of 1.7 million people to their holiday resorts.
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| | Education and Training | |  |
| | | Working with family? - CCI Coaching Academy
Carl Jung is quoted as saying: "Nothing affects the environment of a child so much as the unlived life of a parent." How does that affect you?
The state of enlivenment - SoulCircle
[Timothy Freke] Internationally respected authority on world spirituality and Amazon best-selling author, Timothy Freke, will undertake a tour of South Africa from 11 September 2006 with his groundbreaking stand-up philosophy show to promote his new book Lucid Living: a book you can read in an hour that will turn your world inside out.
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 | SoccerLife magazine announces its highest ABC figures
SoccerLife magazine announces its highest ABC figures since the magazine was launched in April 2004. SoccerLife was the first international male soccer/ lifestyle magazine to be launched in South Africa, and in association with FourFourTwo, the number 1 selling soccer magazine in the UK. The latest ABC figures are something to boast about.
Click here for more info. |
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| | Eventing | | | Lighting, Sound, Stage, AV & Design | |  |
| | | Developing your emotional intelligence - The Hedgehog Event
Internationally recognised leadership consultant and author, Dr Pieter van Jaarsveld, will be presenting a talk on how to develop your emotional intelligence so that you can have the heart of a winner. Hosted by The Hedgehog Event, Dr Pieter van Jaarsveld will be talking at a Freshly Squeezed Breakfast Session on 27 September 2006 at the Park Hyatt Hotel in Rosebank, Johannesburg.
Celebr18 Bidvest - True Colour Events
 The Pavilion at Sandton Convention Centre was transformed into a glamorous supper club venue, where the timeless sophistication and elegance of yesteryear was fused with the classical passion and grandeur of tomorrow in order to celebrate Bidvest's 18th successful year.
The Loerie Awards show producer sets up camp in Margate - H-Factor
 With less than a week to go till the start of that most celebrated of all occasions on the local ad scene's creative landscape - The Loerie Awards - event agency H-Factor has taken up camp in what will soon be the bustling metropolis of Margate.
70's groove breaks world record - True Colour Events
 Melrose Arch was the place to be on 7 September 2006. The glitz of the venue was accompanied by the glamour of the world's largest disco ball, a record-breaking stunt The Citizen newspaper achieved.
Maverick, the ideal support vehicle for Liberty Life cycling - Maverick SA
Liberty Life has long been involved with cycling, from the ongoing Criterium Series to the upcoming Cradle Classic, with sponsored cycle races and related events in between. Liberty's partner in the peloton of these high-speed endeavours is specialist sports marketing and event management company, Maverick.
Audi Q7 launch - LP Unlimited Productions
 On 28 August 2006, LP Unlimited assisted long-standing client Audi Centurion dealership with the pre-launch of the new Q7 4x4. Once again LP Unlimited provided excellent service.
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Exhibitions | | Women are your market
As business guru Tom Peters puts it, if women are not your major focus as a company - you are going out of business and just don't recognise that either. The Women's Show - to be held at the Cape Town International Convention Centre, 2 - 4 February 2007 - will change your perceptions about women.
Scan Display appoints new GM in KZN - Scan Display Solutions
 Southern African exhibition and display specialist, Scan Display, has appointed Moses Rulashe as general manager of the company's KwaZulu-Natal operation, with effect from 1 September 2006.
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Magazines | | New title for Afrikaans-speaking youth
 Tjil, a monthly, independent, full colour glossy Afrikaans youth lifestyle magazine by TLL Publishing Co, will hit the shelves on 16 November 2006 with a minimum of 104 pages and an initial print run of 20 000. The aim is to provide entertaining, aspirational and educational content to Afrikaans-speaking teenagers and young adults within a Christian values context.
Sarie now in handbag size
 The first South African title to publish in two sizes, Sarie has launched a handbag-size option from October 2006 in a move to stand out from the competition and entice a younger audience. The smaller Sarie will be available on newsstands in major metropolitan areas and there will be no adjustment to the 2006 advertising and insert rates.
Entrepreneur strikes gold at expo - Entrepreneur Magazine
 Entrepreneur magazine has won the Gold Award for its striking, ultra-modern black, orange and silver stand at the Franchise and Business Opportunities Expo, held 7 - 10 September 2006 at Gallagher Estate in Midrand.
New look FM out this week
"The FM's latest redesign, inside and out, acknowledges the recent social-economic trends, the shift in readership patterns and the need for news that is useful to its readers, not just at work, but also at home and at play," says Barney Mthombothi, editor of the Financial Mail, now rebranded as FM.
Celebrating the power of magazines
 This year's edition of Front Cover, published by New Media Publishing on behalf of Media24 Magazines, showcases 24 reasons to fall in love with magazines. The trade publication aims to create positive perceptions about magazines and the power of the medium.
New home for Drive magazine
Tide Media has acquired automotive magazine Drive in a move to provide readers with a wider range of informative and fun titles and will be running a marketing campaign to advertise the re-launch of the publication, to called Drive 2.0.
Anneke Blaise makes herself at home
Anneke Blaise has been appointed editor of sister home and décor titles tuis and home with immediate effect. Blaise has been the associate editor on tuis magazine since its inception two years ago. She has also worked on Sarie, Woman's Value and dit (now ideas and idees). Blaise began her journalism career at the Volksblad newspaper before moving on to Beeld and Die Burger.
More adventure, more often
Monthly off-road adventure magazine SA4x4 by Caravan Publications is reporting an increase in circulation, which sees the title maintain its growth. Says publisher/editor Neil Harrison, "Driving off-road requires specific skills, as well as a level of environmental awareness, so we strive to give our readers features that cover both these aspects. The magazine's success can also be ascribed to the fact that we cater for the technically minded." SA4x4 is distributed nationally and promoted through www.sa4x4.co.za and at national outdoor adventure expos and off-road events.
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| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | African Salad: A portrait of South Africans at home - Day One Publishing
 African Salad is a cross-genre coffee table book showcasing the homes, stories and favourite recipes of 60 real South African families. The book offers a PR-free, super-real vision of contemporary South African culture.
ASA clarifies ad alert confusion
An April 2006 Ad Alert arose out of a ruling against the claim "SA's largest free motoring publication" on SA Auto Mart magazine, which publisher Alli Cat could not prove. The Ad Alert resulted from a failure to co-operate with the ruling and print an "apology" statement, and advises Advertising Standards Authority (ASA) of South Africa members not to accept Alli Cat's advertising.
FM to launch lifestyle directories
Financial Mail, in partnership with Cold Press Media, is launching the FM Essentials lifestyle directory collection in December 2006. These will showcase a select number of preferred suppliers in each sector-targeted directory, aimed at the discerning South African lifestyle connoisseur.
Ifra resumes control of digital publishing conference
GERMANY: Global newspaper association Ifra has resumed exclusive control of Beyond the Printed Word, the longest running international digital publishing conference for newspapers, which will run 9 - 10 November 2006 at the Hilton Vienna in Austria. The conference will continue to focus exclusively on the critical business issues faced by online and mobile news publishers, remaining a "pure play" event for top media strategists and managers worldwide.
Ban the Bill, not media - SANEF
At its meeting in Grahamstown on Sunday, 10 September 2006, the South African National Editors' Forum (SANEF) council raised serious concerns about the impact on media freedom of the Film and Publications Amendment Bill that has been tabled in Parliament. The organisation will embark on a programme of rolling protest action and high-level engagement to ensure the Bill is amended to protect media freedom.
Telkom sponsors International Media Forum
As one of the African continent's major telecommunications providers, "it is fitting for Telkom to sponsor what, in effect, is a communications forum that brings together the world's media, as well as business, government and other key South African stakeholders who shape Africa's image abroad," says Lulu Letlape, Telkom's group executive for corporate communication. The International Media Forum takes place in Johannesburg at the Sandton Convention Centre, 20 - 21 September 2006.
Pregnancy hub revamped
"No-one understands the combined joy and terror of pregnancy like other mothers," says Sam Wilson, editor-in-chief of Women24. "Together with Your Pregnancy magazine, we have built a women-friendly pregnancy destination - where you can find anything from a fertility specialist to a midwife, make friends, ask questions, win prizes, share tips, but most of all: keep a sense of self. It's a beautiful hub."
New owners of Global Access see potential
Partners Rick Grantham, Grant Jacobs (MD of Baneth Investments) and Ronnie van Wijk (SABC, M-Net and Multichoice) have bought the business of Global Access and plan to expand its offerings and reposition it to play a greater and more meaningful role in the South African corporate media and information television market.
Call to entries for CBA Awards
Applications, whether team or individual entries, are open for the annual CBA Broadcasting Awards for television and radio. All programmes or projects should have been broadcast for the first time or completed between October 2005 and October 2006. Completed forms with DVD for TV programmes and CD for radio programmes (four of each per entry, ie four forms and four DVDs or CDs) must reach the CBA Secretariat, Broadcasting Awards, Commonwealth Broadcasting Association, 17 Fleet Street, London EC4Y 1AA, UK, by 15 October 2006. For more info, go to www.cba.org.uk/awards/CBAAwards2007.htm.
The Bigger Picture launches film division
Local stills photography supplier, The Bigger Picture Library, has recently added royalty-free and rights managed moving stock footage to its library. International film collections, such as TipsFilm, National Geographic, DigitalMotion, Red Hot Footage and OmniMovi, can now be searched or accessed from www.thebiggerpicture.co.za. "Close to 6000 moving clips for promotional use have so far been uploaded onto our website, and we hope to have many thousands more available by the end of the year" says Riaan Calitz, marketing manager at The Bigger Picture.
Scorpions investigating MAPPP-SETA
According to Business Day, media and advertising training authority MAPPP-SETA is being investigated by the Scorpions on a matter of "irregular payments" worth R47 million. For more, click here.
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| | | Newspaper publishers gather in India
INDIA: With its economy booming, its literacy skyrocketing, its middle-class growing by leaps and bounds, and its technical infrastructure leapfrogging into the 21st century, India is a rich market for newspaper publishers from all over southern Asia, who gathered in Chennai for their 14th annual Ifra India conference, 13 - 14 September 2006.
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| | | Dedicated prime-time music show a first for e.tv
Fanta and MTV base have renewed the marketing partnership for their successful MTV base VJ Search and World Chart Express campaign back for a second year, partnering for the first time with e.tv to leverage the channel's popularity and reach across South Africa's mass youth audience.
Eastgate Shopping Centre revamps web site - JD Internet Consulting
Eastgate Shopping Centre, which offers "Africa's Greatest Shopping Experience", needed a web site that effectively allowed all shoppers and potential visitors to Eastgate Shopping Centre to feel this experience online, as well as at the centre itself. JD Consulting took on the challenge.
Realmdigital launches new Department of Science and Technology expo website - Realmdigital
 Realmdigital has launched Department of Science and Technology website for this year's International Science, Innovation and Technology Exhibition. The exhibition is to be held 24 - 27 September 2006 at the Sandton Convention Centre, Johannesburg.
Habari Media gains yet another online partner, SARugby.com - Habari Media
 Habari Media has recently acquired the rights to sell all online advertising on SARugby.com, thus increasing its online portfolio of clients to five.
Local player at forefront of global online marketing boom - Acceleration
A recent study commissioned by the Interactive Advertising Bureau (IAB) and conducted by PricewaterhouseCoopers (PWC), reports that Internet advertising grew by 30% in the US during 2005.
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| | | Dominating the skyline
 Brand visibility and big impact in a high traffic area formed the essence of Caltex's brief to creative agency Young and Rubicam Cape Town. The result? A collaboration with Primedia Unlimited subsidiary Wideopen Platform and media agency Mediaedge:CIA has has seen Caltex Techron dominating the skyline on the N12 to and from Johannesburg International Airport with an immense building wrap.
Eno on the go
A specially-constructed 20m high Primedia Outdoor billboard with a larger-than-life mannequin is being used to drive home Eno's pay-off line. The 3D creative depicts a high-rise building, a suspended window cleaner's gantry and an 'overall-dressed' model cleaning the high-rise's windows. The slogan "When you're on the go" and Eno's pay-off line "Gets to work in 6 seconds" are prominent and emphasise the creative on the billboard.
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Production | | The Excellence Factory scoops second Canon ad - The Excellence Factory
 New kid on the block The Excellence Factory recently produced the Canon TV commercial, entitled "Spot the Canon". Shot on 16mm, the 30 sec ad was directed by the young Jon Boynton-Lee, award winner of the Quickies Film Festival and produced by experienced filmmaker, Amour Elliott-Setter.
Need more hours in the day? VUKA! deadline extended - MultiChoice Vuka!
The MultiChoice VUKA! Awards deadline has been extended to 14 October 2006.
Showcasing the Cape film industry
A major attraction at next week's Cape Tourism Showcase will be interactive presentations of the Cape Film Commission on the influence of the film industry on tourism businesses. These will include aspects such as how residential communities and businesses can assist and benefit from film production, local and international travel features and short films.
Sphere presents G'nühwein - Sphere Animation Studio
 Many animation houses in South Africa share the same frustration; namely, they seldom get the opportunity to use, develop or expand upon exciting new technologies. Sphere Animation set out to create a promotional demo to showcase these...
Cape directing duo nets two Sharks - Nice People Rewind
 The annual Shark Awards took place in Kinsale, Ireland, on Saturday, 9 September 2006, and the directing team of Nice People Rewind did South Africa proud by walking off with two of the coveted trophies.
Plenty of strings attached in new iBurst puppet ad - Fresh Eye Film Productions
 The use of puppets in the new iBurst TV commercial is a first in South Africa. Reminiscent of the Thunderbirds, the ad required seven weeks of pre-production, choreography of four puppets - each one requiring three manipulators - meticulous timing and loads of patience. All this was the responsibility of Bevan Cullinan, film director at Fresh Eye Film Productions.
Turbo King commercial filmed in DRC - Tilt! Films
 Stepping deeply into new territory, the Tilt! team set off to Kinshasa in the Democratic Republic of COngo to shoot a commercial for local brew Turbo King. Directed by Guy Bragge, the commercial was shot over three days in Kinshasa on the lead up to their its elections since 1960.
Ochre Media new accounts - Ochre Media
Ochre Media has been retained to provide the Sedibeng District Municipality with a strategic marketing plan that will serve as the basis around which to co-ordinate the consistent communication and marketing of Sedibeng.
Clearwater is off to the Loeries - Clearwater
Clearwater has been nominated for three Loerie Awards in the Design Crafts category - Motion Graphic Design: Dead Entertaining Halloween Showcase on M-Net, the Show Me the Mommy title sequence for M-Net and K Space for KTV on M-Net.
Sunu Gonera - from LA to SA - Faith Creations
 Sunu Gonera, co-owner of Faith Creations, is in the final stages of post production on "PDR" - his directorial debut feature film for Lions Gate starring Terence Howard and Bernie Mac. The U$15 million true life drama will be released in theatres in March 2007.
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| | | Global PR network meeting in Poland
The Worldcom Public Relations Group, a global network of independently-owned public relations counselling firms, held its regional meeting for Europe, Middle East and Africa (EMEA) member agencies in Warsaw, Poland, 15 - 17 September 2006. The group is represented in South Africa by BlackRock Worldcom, whose group MD Merle O'Brien attended the meeting
Publicity builds brand in the Internet Age - Predictive Communications
[Frank Heydenrych ] Krispy Kreme is a phenomenon that has passed South Africa by. On the one hand, that's a good thing - we probably have more than enough opportunities to stock up every day on sugar-laden deep-fried food. On the other, we have missed out on something special.
Kraft-y Brewster
Marcus Brewster Publicity has been named South African Agency of Record for Kraft Foods SA. The three-year Kraft PR contract will see Brewster's Johannesburg office working on some of the world's leading FMCG brands including Jacobs coffee, Cote d'or and Toblerone chocolate and Philadelphia Cheese.
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| | Radio | |  |
| | | Jeremy Maggs - our man in Cuba
 SAfm's news anchor Jeremy Maggs will be presenting his show live from the Non Aligned Movement Summit in Havana, Cuba, from Monday, 11 September 2006, to Saturday, 16 September, giving live coverage of the Summit. Maggs will provide voice packages for a range of programmes on the station.
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| | Recruitment | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | Bizcommunity launches sms job alerts
Need a job? There are hundreds on Bizcommunity.com, but you need to be quick in this industry. Keep ahead of the pack with our new Job Alert SMS service. This new service brings the job to your mobile, simply and cheaply.
Spring has definitely arrived: does your CV have spring in it? - theWorksquad
With all this springing going on, no doubt you, too, are thinking of new ventures - perhaps a new job? Well, how much spring and oomph does that CV have in it? Hopefully you are not saying, "Where is that CV?"
Salary speak made easy - Ad Talent Ramorei
Many of you are quite confused about your salary structures. When asked how much you earn, almost all of you can tell us what you take home, but very few of you know the difference between total cost to company, gross, basic or cash package.
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| | Research | |  |
| | | Widespread adoption of SMS for business
The use of SMS for business purposes shows widespread adoption within the South African market, according to a pilot study commissioned by BulkSMS.com in July 2006. The study, conducted by Webchek using its SMS channel, compared the experiences of Internet savvy South African consumers who are also mobile phone users.
SAMRA calls for paper synopses submission for the 2007 Convention - SAMRA
The Southern African Marketing Research Association (SAMRA) Convention committee is calling for papers for the 2007 convention, which runs 23 - 26 May 2007 at Spier Wine Estate once again.
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| | Retail | |  |
| | | New health eatery chain in SA
The newly launched Osumo, meaning 'the juice' in Portuguese, is a healthy juice bar concept focusing on the educated urban dweller in search of an all-rounded lifestyle. It aims to provide health-conscious consumers with nutritious, functional foods that complement and promote a well-balanced way of life.
What's in the (blank) bottle?
 Driven by a desire to make premium wines more accessible, local winemaker Pieter Walser has developed BLANKbottle, a mystery blend brand - the wine labels simply show the BLANKbottle name, revealing no clues as to the origin of the wine.
Conference on lifestyle components of shopping centres
Shopping centre developments are reaching a point of refinement where the lifestyle component is becoming paramount in attracting increasingly sophisticated markets. This is one of the themes that will be explored at the 11th African Congress of Shopping Centres to be held at the Sandton Convention Centre, 13 - 15 September 2006.
Reaping the benefits of customer-driven innovation
[Jaco Barnard] Although today's big challenge for retail stores is innovation, local retailers should drive innovation "from the customer in" to avoid prohibitive costs and ensure they can meet customer requirements by applying the best use of resources.
New smaller bar code carries more data
With its smaller size, the new bar code called Reduced Space Symbology (RSS) will enable GTIN identification for hard-to-mark products such as fresh foods, increasing shrink reduction and category management. While EAN/UPC will remain useful for product identification, RSS will allow expanded bar code implementation by meeting the objective of identifying small items and carrying more information than the current EAN/UPC bar code.
Proactive operational procedures
Primedia @ Home recently introduced a GPS-based tracking system to audit all delivery vehicles. This computerised fleet management solution is intended optimise productivity and secure the delivery process.
It's Lavacious time
Brutal Fruit has introduced Lavacious Lemon to its existing range of premium spirit coolers, which include Ravishing Ruby, Luscious Litchi, Sultry Strawberry and Manic Mango. Lavacious Lemon, meaning gorgeous, glamorous and strikingly stunning, is named after the vernacular term used by South Africa's inner circle of young chic urbanites.
Donate your old t-shirts to charity
OFM have partnered with Pep in aid of charity to present t-shirt only days from Thursday 14 September to Saturday 16 September 2006. Clear your cupboards for spring and drop off your unwanted t-shirts at any Pep store across central South Africa or buy a t-shirt for R17.99 to be donated to charity. To show their support to the campaign, OFM presenters will broadcast for three days in only their t-shirts - no shoes, no socks, no pants. For more info, go to www.ofm.co.za.
FAWU and Sasko settle wage dispute
As from Friday, 8 September 2006, bakery employees returned to work and Sasko and Duens bread is once again available. An agreement on annual wage increases was reached between Sasko Bakeries and the Food & Allied Workers Union (FAWU), ending a nationwide strike that began on 17 August. Sasko and FAWU agreed to a 6.5 - 8% variable wage increase, with the highest percentage increase going to the lowest paid workers.
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| | TV | |  |
| | | Headline sponsor for tempting show announced
OUTsurance has taken the headline sponsorship for the new M-Net game show, Temptation SA, which launches at 6.30pm on 25 September 2006. This is M-Net's first game show since Who Wants to be a Millionaire? in 2000 and will be based on the current popular Australian format.
Enter now for Fear Factor SA II
e.tv will be broadcasting another locally produced season of Fear Factor South Africa and is looking for 12 contestants between the ages of 21 and 40 from around South Africa. The call to entry phase closes Monday, 2 October 2006.
Disney to kick off with all-time favourite
On 25 September 2006, Disney Channel officially hits South and sub-Saharan African TV screens with the all-time classic movie, Lady and the Tramp, at 7pm. The Disney Channel, targeted at children between the ages of 2 and 14, their families and caregivers, will be available to over 1.3 million MultiChoice DStv subscribers across the continent.
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New accounts | | Lowe Bull CT wins Redds as new client - more infoTDH Communications has been appointed as the PR agency for Aengus Property Holdings and its subsidiary companies.3D Design wins tourism tender - more infoLiquidlab secures two new clients - more info
More... Submit news
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People on the move | | New appointments for ComutaNet - more infoNet#work BBDO promotes Joy Turnbull to deputy managing director - more infoNew appointments for Beeld - more infoPlatypus Productions appoints Anthony Wayment as development producer - more infoGreymatter appoints Elene Visser as graphic designer - more infoNew sales staff for Associated Magazines - more infoSiemens Limited appoints Alex Mathole as company secretary - more info
More... Submit news
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| | Events to diarise | Time management IMM Graduate School of Marketing - Johannesburg, 18 September
This one-day programme aims to provide delegates with the knowledge and skills needed to maintain proper boundaries, become more organised and focus on priorities. | | | SAB Miller - Becoming global UCT Graduate School of Business - Cape Town, 19 September
The UCT Graduate School of Business is proud to present "SAB Miller - Becoming global", presented by managing director of SAB Miller, Tony van Kralingen. | | | The change room Jenny Handley Promotions - Cape Town, 19 September
To create a personal package that is marketable, meaningful and magnificent join style guru Jane Shonfeld, media icon Les Aupiais and personal brand specialist Jenny Handley in a one-morning introductory workshop called "The change room". | | | CFAD 2007 enrollment opens Centre for Fine Art Animation and Design (Pty) Ltd - Durban, 20 September
Student enrollment for the 2007 academic year at The Centre for Fine Art, Animation & Design (CFAD) in Durban has opened. | | | AMASA Cape Town September meeting AMASA - Cape Town, 20 September
Daniel Kustelski, Business Development, Octagon South Africa will discuss the FIFA World Cup as the premier sporting event on the global calendar and the new sponsorship model that is applicable to the 2010 World Cup in South Africa. | | | The Tsogo Sun story UCT Graduate School of Business - Johannesburg, 20 September
The UCT Graduate School of Business is proud to present "The Tsogo Sun story", presented by Jabu Mabuza, Group CEO of Tsogo Sun Group. | | | Dreamweaver 8 & Flash 8 Vega Brand Communications School - Johannesburg, 26 September / Johannesburg, 24 October
Learn how to design and plan a website with interactive 2D animations. | | | Business start-up marketing event DBIT Management Systems - Pretoria, 27 September
A three-day course for entrepreneurs to start-up a business, which will cover all aspects from marketing, management and production to finance. | | | The art of facilitation The Human Resource Practice - Johannesburg, 28 September
Getting all the right people in one place at the same time for a specific objective is an achievement. | | | Strategic marketing for thinkers Vega The Brand Communications School - Sandton, 3 October
The strategic marketing programme presents a hands-on investigation of the components and process of competitive and sustainable strategy development. | | |
| | Upcoming events | Adobe After Effects CS Vega School Joburg - Benmore Road, Sandton, 18 September CorelDRAW 12 Keybase Training Solutions - Pretoria, 18 September Customer care & teleskills course L.R.C.T. - Johannesburg, 18 September World class professional selling skills AchieveGlobal - Cape Town, 18 September Multicamera studio directing Film & TV Unit at Monash South Africa - Johannesburg, 18 September The brand & social responsibility IMM Graduate School of Marketing - Johannesburg, 18 September ‘Meet the CEO’ masterclasses 2006 EventWorX - Dbn & Jhb, 18 September Basic customer care and telephone skills L.R.C.T Pty Ltd - Johannesburg, 18 September Marketing & strategic planning IMM Graduate School of Marketing - Johannesburg, 18 September Event management skills Knowledge Resources - Rosebank, 19 September | More... Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| Direct Media Sales Executive (M/W) - Johannesburg
Best of breed direct media sales executive required to join dynamic, extremely exciting start-up operation focussing on retail sales in mall industry utilising various new media, including BlueTooth technology. read more
| Agency Media Sales Executive (H/W) - Johannesburg
Best of breed agency media sales executive required to join a dynamic and extremely exciting start-up operation focussing on retail sales in the mall industry utilising various new media, including BlueTooth technology. read more
| Media Implementation Buyer - North
Large ad agency require an experienced media implementation buyer to start asap. read more
| Copywriter - North
Busy ad agency requires a female copywriter with 3 to 4 years TTL ad agency experience. read more
| Project Manager/Account Manager - Johannesburg
Interested in development issues eg. HIV and AIDS, education, SMME's and consumer education. Should be experienced in managing communications & marketing campaigns, media relations, events, strategy, community & stakeholder management. read more
| Research Executive (AA) - Sandton
Leading outdoor company requires a research executive to source, interpret and package data for the company's various divisions, with the emphasis on selling the company's products. read more
| Data Analyst (AA Only) - Market Research - Cape Town
Highly accurate individual with a flair for software who can analyze projects, write questionnaire specs, reconstruct data and develop systems. Tertiary qualification & advanced database and programming skills essential. read more
| Production Manager - Woodmead
Leading integrated agency based in Sandton, Woodmead, seeks to employ a dynamic, smart, fun and friendly mid-senior production manager with at least 5 years experience. read more
| Marketing Manager - Cape Town
Are you 'the asistant' and know you should be the brand/marketing manager? I have an awesome international opportunity for marketing/advertising fundi with experience in financial services sector! read more
| Graphic Designer - Port Elizabeth
Imagination, motivation and passion is the tip of the iceberg. We're looking for innovative design with real vision. If you have a creative flair, good eye for detail. read more
| IT & Web Systems Development - Rosebank
A systems/web developer who works with freedom. read more
| Graphic Designer - Ophirton, Johannesburg
Graphic designer required with 2 years or more experience. Must have flair in designing calendars, brochures, folders, business cards, letterheads, and general design. Versatile on Mac and PC. read more
| Recruitment Assistant - Johannesburg
Highly experienced candidate required to assist a busy recruiter.
Salary highly negotiable for the right person. read more
| Recruitment Consultant - Johannesburg
Work in a busy, vibey environment and be part of a dynamic team in a consultancy that has been successfully recruiting for the last 34 years. read more
| Agency Sales Exec: Women's Lifestyle Magazine - Johannesburg
Dynamic agency sales exec with confidence & style required to sell media space on women’s lifestyle consumer magazines. Magazine focuses on family, wellness, finance, relationships – the holistic approach to women. read more
| Editor: Men's Consumer Magazine - Johannesburg
5 years consumer magazine editorial experience with own writing and supervisory experience. Interests should include: sport, fashion, music, popular culture, DVD’s, movies, games, news, latest happenings. read more
| Newspaper Sales Executives (Retail) - Johannesburg or Pretoria
Experienced direct media sales execs with a solid understanding of the advertising industry required. Sell advertising opportunities to clients & advertising agencies. New business development. After sales service. Own car essential. read more
| Media Strategy: Team Leader (Radio) - Cape Town
Supervise the radio sales strategic media. Strong experience in media planning, strategies, branding and industry tools (Telmar/Adex) coupled with supervisory experience secures. Strong understanding of radio as a medium. read more
| Senior Designer/Deputy Art Director: Magazine - Johannesburg
Trendy, fashion, celeb-conscious women’s magazine requires talented individual. 4+ years magazine design experience. Design fresh feature & regular pages. Understand repro/printing processes. Mac O/S: InDesign & Photoshop essential. read more
| News Editor: Men's Consumer Magazine - Johannesburg
Interpret topical/happening news in a quirky, imaginative, humorous way. Report in a manner that targets young males - sport, fashion, music, popular culture, DVD's, movies, games, girls, news. read more
| Bilingual Copy Editor/Translator: Magazines - Johannesburg
Weekly magazine focusing on sport, fashion, music, pop culture, DVD's, movies, games, news. Bilingual magazine copy editor/translator (fluent English and Afrikaans). Translations and sub-editing. InDesign knowledge. read more
| Picture Researcher: Magazines - Johannesburg
Sport, fashion, music, pop culture, DVD's, movies, games, news. 2 years print experience, preferably magazines. Set-up photo shoots, source & negotiate stock image use, internet research, picture archiving, photography. read more
| PR Account Manager - Cape Town
Traffic PR is looking for a dynamic, professional PR account manager to work on global and national brands. Applicant must have 3 years minimum agency experience, business and consumer writing skills, and established media contacts. read more
| Senior Sales Manager - Cape Town
Fuel Ad Network is looking to recruit a special sales manager who is target driven and wants to carve out their own destiny. This role offers the successful candidate very lucrative earning potential. read more
| PA - Observatory
Brian Berkman requires a PA/office manager. Aside from admin duties relating to Brian Berkman Publicity, PR-Net and his publishing commitments, managing workflow deadlines and his ego are required. read more
| Qualitative Manager (National) - Jhb - Cresta
Manage qualitative department, manage resources, infrastructure, systems relating to qualitative research projects. Project costs, optimize quality standards, including recruitment, moderating, transcribing and venue logisitics. Working hours may be negotiable. read more
| Web Applications Developer - Centurion
Top e-media company, Sound Idea Productions, is looking for an experienced web developer to start asap. Experience required in PHP, ASP, SQL, and XML. read more
| Ad Strategist - Jhb.Sandton
Strategic planner. R 25000 pm. International ad agency. Creative thinker for brand and comm. strat. role reporting to brilliant planning director. Lateral, creative thinker. Handle varied mix of accounts. read more
| Training for a PPC Search Marketing Analyst - Cape Town
Pay per click - Blue South. We are currently willing to train people that have experience in online marketing. Full training will be provided on how to set up and manage PPC campaigns. read more
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Quote of the day | | "The willow which bends to the tempest, often escapes better than the oak which resists it; and so in great calamities, it sometimes happens that light and frivolous spirits recover their elasticity and presence of mind sooner than those of a loftier character." - Albert Schweitzer
Send to a friend
"All the breaks you need in life wait within your imagination. Imagination is the workshop of your mind, capable of turning mind energy into accomplishment and wealth." - Napoleon Hill
Send to a friend
"Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of control and confidence can give you a mental edge that results in victory." - Arthur Ashe
Send to a friend
"A newspaper is lumber made malleable. It is ink made into words and pictures. It is conceived, born, grows up and dies of old age in a day." - Jim Bishop
Send to a friend
"A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable." - Bernice Fitz-Gibbon, quoted in Elyse & Mike Sommer, Similis Dictionary, 1988.
Send to a friend More... Submit a quote
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Advertising That Works
Tony Koenderman's second Ad Brainstorm conference brings together a distinguished panel of speakers to discuss what makes advertising effective: likeability, creativity, branding, 360-degree marketing, client-agency relations - and more. For details and booking forms, e-mail adbrainstorm@netactive.co.za
Leaders in focused media
Off The Wall offer displays at airports, railway stations, golf course branding and university advertising opportunities. For a wide range of focused media, contact Off The Wall.
The following companies have opened press offices on Bizcommunity.com!
The Excellence Factory was born of a dream to create a dynamic production company able to deliver high quality work at an affordable price.
Click here to visit The Excellence Factory's press office.
Established in 1999, Vision Africa is an owner-managed full-service market and stakeholder research company that employs scenario-appropriate quantitative and qualitative techniques to deliver accurate, prompt and insightful results.
Click here to visit Vision Africa's press office.
Based in the vibrant atmosphere of Greenside, Johannesburg, Mr. Carraway started life 3 years ago with 1 client and the name of the narrator in F. Scott Fitzgerald's famous novel The Great Gatsby. Our manifesto has simply been this - "Tell a client's brand story through the most compelling and relevant means possible."
Click here to visit Mr. Carraway's press office.
Directors Hylton Tannenbaum and Jerome Pikwane along with producers Johan Jordaan and Daniel Kaplan have set up Bioscope Films with the following simple philosophy: solid production will enhance inspirational film making.
Click here to visit Bioscope Films' press office.
" The extraordinary energies of Brainstorm are known by their effects "
Click here to visit Brainstorm Projects' press office.
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