| No Comment | Congratulations to the hard-working Bizcommunity.com sales team who achieved a 'Highly Commended: Small Stand Category' for the Bizcommunity.com stand at Markex Cape Town last week. A big thank you to Scan Display who built our stand and also celebrated its 10th anniversary at Markex this year. Well done to all the other worthy winners. I was privileged enough to attend the seminar by the 'father of marketing today', Philip Kotler last week - brought to South Africa by Global Leaders which also hosted the seriously impressive Global Leaders Africa Summit last month with Tom Peters, Rudy Giuliani, Michael Porter and Scott Bedbury live and in person. Their very professional events with global leaders of such impressive credentials is going to challenge local conference companies for a sizeable share of the market in South Africa as they open an office in Johannesburg in September. Their events have certainly been highlights this year in this arena. Look out for guru Deepak Chopra [www.globalleadersevents.com] in November!
Enjoy! Louise Marsland, editor, editor@bizcommunity.com
| | Headlines | German branding expert in SA for 2010 seminar All that glitters... is Margate! Turnaround performances from Nokia and Motorola in Best Global Brands Media24 launches lifestyle magazine inland Winning strategies for marketers Latest SA Web User survey results released Spicing up your weekend with travel and food Innovation in the sales environment SAfm celebrates 70 years of radio broadcasting Process management helps clear marketing's muddy waters Demand driving TV inflation sky high 2005 population estimates for SA now available Research to reveal cellphone myths Consumers plan shopping on Wednesdays and Thursdays SABC inquiry adjourns to August
| Marketing | | German branding expert in SA for 2010 seminar
The man who spearheaded the re-branding of Germany in preparation for its hosting of the world cup soccer spectacular, Mike de Vries, will be in South Africa mid-August to share his experiences with the South African marketing community in the lead up to 2010.
Winning strategies for marketers [Louise Marsland] Marketers have three jobs, according to the 'father of marketing as we know it', Philip Kotler, who was in Johannesburg live for one day only yesterday, Thursday, 27 July 2006. He said in order to fulfill their mandate, marketers have to "explore value, create value and deliver value".
Latest SA Web User survey results released Strategic Internet and ICT insights and research company Webchek has released the results of its latest Project SA Web User. One of the key findings is that the profile of the South African Web user has become more like 'the man in the street' and not so much of a 'techno whizzkid', compared to 1999 and 2000.
SAfm celebrates 70 years of radio broadcasting 'SAfm: The First 70 Years' is a specially commissioned series of four documentaries that will take listeners on a journey through South Africa's history since 1936, using some of the rare recordings preserved in the SABC's audio archive, to celebrate seventy years of broadcasting. 1936 saw the start of The A Programme, which became The English Service, which in turn became Radio South Africa, which finally became SAfm in 1995.
Puma launches first store in SA The first-ever Puma store in South Africa will launch in Cape Town in August 2006, in line with the company's global strategy to grow its presence in Africa, according to Puma South Africa MD Ronald Rink. "There are plans for more stores to be rolled out in SA and we would most likely look to Johannesburg next," he adds.
Research to reveal cellphone myths World Wide Worx's "Mobility 2006" survey, which kicks off this month, will offer new insights into the needs of the South African cellphone market and should debunk a number of myths. The research project, being conducted with the backing of First National Bank, Virgin Mobile, and Verizon Business, will include interviews with thousands of South Africans on the buying and use of cellular phones and other mobile technology.
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| Advertising | | All that glitters... is Margate! [Louise Marsland] Break out the bling and polish up anything that glitters... event organisers of the annual Loerie Awards this year promise a bigger, better, shinier and more polished events weekend and are releasing programme details ahead of time so the industry fabulous can be prepared dahlings!
Pendoring finalists very creative, says international judge The list of finalists in this year's Pendoring competition for excellence in Afrikaans advertising is overshadowed by FCB Cape Town and Johannesburg, which have 19 finalists, while Net#work BBDO has three finalists and The Jupiter Drawing Room has two. The Johannesburg agencies Hunt Lascaris have four, and Ogilvy, Joe Public and Lobedu Leo Burnett three, two and two finalists respectively.
A viral campaign in every sense of the word
TBWA's latest campaign for the Department of Health publicises the availability of HIV/Aids testing across the country in an oblique and humorous manner, harnessing the creative power of disruption thinking. The setup is that calls to a (fake) sex worker's number, advertised in the newspaper classifieds, are recorded as the woman offers her services and then tries to persuade callers to get their HIV status checked.
Green light for Virgin Mobile ad The controversial Virgin Mobile ad, which features a fantasy heaven, can stay. This is the recent ruling of the Advertising Standards Authority (ASA) of South Africa, which points out that the ad makes no reference to any religion and makes no criticism of any belief system.
Creative Circle Awards for June 2006 The Creative Circle Awards results for the post-Loerie deadline month of June 2006 are out and according to chairperson Wendy Moorcroft, the judges - predictably - faced a higher than normal number of entries in some categories, although not as many as expected. "Perhaps some agencies are holding back till next month's judging, which will make for a competitive August," she says.
CityROCK climbs to new heights with ad campaign - The Jupiter Drawing Room
The Jupiter Drawing Room Cape Town was commissioned to create the latest print campaign for CityROCK, the one-stop climbing shop that is not only the hang-out of the Mother City's most adventurous souls but a popular kiddie's party place, too.
New faces for the "professional imagination" team - Boom Town Boom Town, a leading strategic advertising and marketing company in the Eastern Cape, has made several new appointments.
ASA dismisses complaints against Lovelife In two recent rulings, the Advertising Standards Authority (ASA) of South Africa has ruled in favour of Lovelife's advertising on the basis that the message of safe sex is of crucial importance, despite complaints that the commercials are irresponsible, sexually explicit and inappropriate for young viewers. According to the ASA, complainants who are offended by the advertising are few in comparison to the important safe sex message that Lovelife tries to convey.
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| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | Turnaround performances from Nokia and Motorola in Best Global Brands In this year's BusinessWeek/Interbrand Best Global Brands, Nokia, Motorola, Google and Starbucks are on the up and up, while Gap, Ford and Kodak are down. Now in its sixth year, the annual Best Global Brands report identifies the top 100 global brands that have managed to create and sustain strong performance in today's competitive market.
The DNA of luxury - cracking the luxury code - Affinity Brands & Branding [Alison Tucker] Luxury consumers pay luxury premiums to surround themselves with fantastically beautiful and exquisitely crafted things. But creating a luxury brand is not easy.
Liquidlab redesigns Lightedge - Liquidlab
Lightedge technology, one of the biggest IT suppliers in South Africa, has been given a completely new identity - thanks to Liquidlab.
| Cinema | | Taking the lead at the movies
Opening the big screen environment to smaller advertisers, Popcorn had cinema audiences enthralled by Bailamos Dance School instructors demonstrating ballroom dancing techniques in Nu Metro cinema foyers during the opening weekend of 'Take the Lead', a recent release starring Antonio Banderas.
Emmy nomination for A Lion's Trail A Lion's Trail, an hour-long documentary film directed by Francois Verster and produced by Verster, Mark Kaplan and Dan Jawitz, has been nominated for a 2006 Emmy Award for "Outstanding Cultural & Artistic Programming" by the US National Academy of Television Arts and Sciences. The film tells the story of how Solomon Linda, a Zulu isicathamiya musician, wrote Africa's most famous song, "Mbube", how this became the inspiration for the multi-million dollar pop classic "The Lion Sleeps Tonight", and how Linda died with hardly any benefits from the success of the song.
| Design | | Richard Bloom Foundation to launch in August In order to provide support and practical training for young designers entering the fashion industry, designer Craig Port is launching the Richard Bloom Foundation at a special fashion showcase on 3 August 2006 in memory of his friend and colleague, who was murdered in April 2006.
Are you the next t-shirt pimp? Street fashion retailer sportscene's Pimp-My-Tee design competition invites design and fashion students from across South Africa to produce a graphic for a t-shirt print. Finalists will see their prints available at selected sportscene stores nationwide, with the ultimate winner receiving a R10 000 bursary to develop their work further.
Great Stock! and Masterfile announce Radius Images - Great Stock!
Known throughout the world for its exceptional rights-managed images, Masterfile's recently-launched Radius collection is a premium royalty-free product, available as single images only. Radius recently launched with 15 000 high-quality, contemporary images, which will grow rapidly to 50 000 within the first year.
LG wins Design Team of the Year 2006 LG Electronics has been awarded the 'Design Team of the Year 2006' award at last month's reddot design awards in Essen, Germany, for its focus on design management. LG is the first company making a full range of electronics products to win the 'Radius' Trophy and its award-winning products will be exhibited at reddot's Design Museum until next year's award ceremony.
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| | Digital | | | Smarter eMarketing | |  |
| | | Where are we on convergence? There still seems to be much confusion about what is meant by convergence and what it can actually offer to whom. What is clear, however, is that it differs from organisation to organisation. As new industry boundaries emerge, products no longer belong to a specific industry or IT platform alone. In short, convergence is a merger of technologies, with increased service delivery and quality as key outcomes.
MTN chooses Hypertag for mobile marketing - Imajinn
MTN has recently completed a successful mobile marketing promotion across 10 major university campuses in South Africa for launching its Survival Starter Pack. Implemented by Octagon and Imajinn, the 30-day activation was executed by means of hypertag technology.
Process management helps clear marketing's muddy waters - Cambrient Integrated marketing is elusive today because spending marketing budgets will never be as simple as it used to be. The proliferation of media types will continue, as will non-advertising-related marketing activities such as sales promotion, sponsorship, direct marketing and the like, making splitting the marketing budgets, and managing and aligning the outputs, more complex than ever.
Clickatell expands US presence - Clickatell Global mobile messaging operator, Clickatell, Inc., has announced it has increased North American SMS delivery volumes by over 50% from February 2005 through February 2006. The increases occurred across vertical industries as the company entered the US market and began enterprise deployments.
Who is making money in mobile? - RedCube Agency The promise of mobile is there for all to see. The smart money already owns the networks and service providers, and the entrepreneurial money is trying to figure out how to become the Mark Shuttleworth of mobile.
Imajinn - Imajinn Imajinn is focused on the out-of-home audience, offering turnkey solutions in the proximity marketing sector by employing new and emerging media platforms.
Local online company wins second international award - incußeta Cape Town-based online marketing company, incuBeta, has won an international award for the second time in two years from the world's leading affiliate marketing company, Commission Junction. incuBeta founder and chief strategy officer Vinny Lingham was present at the awards ceremony in London on 12 July 2006 to accept the award for Commission Junction's UK 2006 Award for Leadership in Innovation.
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 | Sunday Times Business Times Marketing Excellence Awards 2006 goes live! This week marks the launch of the Sunday Times, Business Times Marketing Excellence Awards Call for Entries. The website inviting the industry to enter has been launched and a major marketing drive to solicit entries commences this weekend in the Sunday Times and through Marketing Web. Click here for more info. |
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| | | Making a difference to design education Making the Difference Through Design is a colourful, 600-plus page file for learners and teachers in the new Further Education and Training (FET) Design course which has been introduced for Grades 10-12 this year. This resource guide is a joint venture by Woolworths and the Western Cape Education Department in recognition of the vital role design can play in creating a prosperous economic future for South Africa.
Bringing strategy and creativity closer together - Graduate School of Business
Can creatives also be good strategists and good strategists be more creative? The UCT Graduate School of Business (GSB) thinks yes and to prove its point will be launching a brand new course this August that will allow people from both worlds to break the mould, learn from each other and grow.
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| | | A great hole in one - True Colour Events Knowing that each player was "driving" that extra yard in aid of fundraising made for a great feeling around the 18 holes at the Royal Johannesburg and Kensington Golf Course.
Help us to help Billy's daughter - MJ Event Gear Most people in the eventing industry would have heard of the recent and tragic death of Billy Clarkson, owner and founder of AVWORX. Sadly, Billy left behind a five-year-old daughter, Jenna, who now needs our help.
Thousands of babies, children, mums and dads to descend on the CTICC - Baba Indaba
The CTICC will see thousands of babies, children, mums and dads this weekend at the annual Baba Indaba exhibition. The expo is South Africa's leading parenting and children exhibition and the first of its kind in Cape Town.
Conference Gear - looking back over the year - Gearhouse SA Conference Gear has grown from "Conference Who?" to a force to be reckoned with. It has been a year since this new division was launched under the Gearhouse name. It has established itself well within the conference and corporate launch markets and is making significant inroads into the smaller event sectors.
DaimlerChrysler flies around the world in true class - True Colour Events
Their bags were packed and excitement filled the air as 200 anxious DaimlerChrysler employees prepared to jet around the world in less than five hours.
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| Exhibitions | | Markex showcases Cape marketing Markex & World of Events Cape 2006 closed its doors at the Cape Town International Convention Centre on Friday, 29 July last week, following a three day run during which over 125 exhibitors showcased the latest marketing, promotional and eventing ideas to key decision makers and buyers from the Western Cape.
Expo subsidies for black SMMEs The Eskom Small Business Development Expo takes place 7 -10 September 2006 at Gallagher Estate in Midrand, Gauteng, running alongside the Franchise & Business Opportunities Expo (FBOE) and during Joburg Business Week. Black-owned SMMEs that are registered as South African businesses and which have five or more permanent employees qualify for a 50% subsidy from the Eskom Development Foundation, custodian of Eskom's corporate social investment programmes. To participate, contact Sibusiso Mdakane via tel +27 (0)11 549 8300, fax +27 (0)11 549 8516 or email sibusiso@thebeexhibitions.co.za.
| Magazines | | Bootie camp in preparation for summer
O, The Oprah Magazine and Olay are teaming up to give 40 South African women the opportunity to revamp their body and mind through a 12-week physical and mental outdoor training programme. Starting 1 September 2006 in Fourways, Gauteng, the O & Olay Boot Camp 2006 will draw upon the inner strength and willpower of the participants to motivate them to obtain maximum results through discipline and team support.
M&G Media Ltd buys two key titles - Mail & Guardian M&G Media has further expanded the portfolio of its magazine publications by acquiring ownership of the two key titles from Traders Publications Pty Ltd, namely Traders and The Health Care Journal.
Vote for your favourite leisure destinations
The House and Leisure/Visa Best of SA competition gives readers the opportunity to decide on the best hotel, spa, lodge and restaurant in South Africa from a list of finalists compiled by the magazine's editorial team. The winning destinations will be profiled in the Guide to the Good Life supplement, which will be available with the November issue of House and Leisure. For more information, refer to the August 2006 issue of House and Leisure or visit www.houseandleisure.co.za.
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| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | Media24 launches lifestyle magazine inland
Media 24's My Week, which is currently available in select Cape suburban homes in areas populated by LSM 8 - 10 profiles, has been launched in Randburg/Northcliff, Gauteng and Bloemfontein in the Free State. This free guide to easy living is intended to keep communities informed of all interesting events in their neighbourhoods and will be available every second week at first, and later weekly.
Casting the classifieds net wider Forty community newspapers, Die Burger, Volksblad, Natal Witness and Beeld - all part of the Media24 stable - have launched a new Internet venture called Netads which allows users to search for classified advertisements online. All classified ads in these papers will appear under Netads on Media24's latest portal, 24.com.
Weg! editor-in-chief honoured for exceptional journalism Bun Booyens, editor-in-chief for outdoor magazine Weg!, was awarded Media24's Piet Cilliers Award for Exceptional Journalism on Tuesday evening, 25 July 2006, at the Cape Town International Convention Centre. Booyens, a former assistant editor at Die Burger, received the award for displaying exceptional qualities as a journalist with the establishment of Weg!.
Thomson's travels to take media house into new era
The new divisional head for Now Media's travel publishing division - which includes Southern African Tourism Update (SATU), Travel News Weekly, Business Travel Now, Travel News Now and Now Media Webcasting - is Natalia Thomson, previously managing editor for SATU. Thomson is one of two international candidates who won a bursary for editors, under the age of 30, to attend an international B2B conference in Chicago earlier this month.
SABC inquiry adjourns to August The commission of inquiry into the SABC's use of independent political analysts has adjourned to August after three days of hearings in which submissions from 19 people were heard.
Need media report? Are you short of time? - Newsclip Media Monitoring Have you ever wanted a report on a particular media issue - now, immediately or at the very least, within a few hours? Newsclip has all the media data, all the technology, and the ability to produce many different media reports - often within a few hours.
New biscuits to gobble up Bakers Froozels are bite-sized biscuits covered with sugar sprinkles, available in single and multi-packs of Mega Mango-Orange, Berry Cool and Tropical Peach. Bakers Froozels are available in-store from end-July 2006 at the retail selling price of R2.29 for a single 40g pack or R7.99 for a multi-pack (4 x 40g). Look out for the Gobbler, the cheeky imp - see on pack for details on how to download Gobbler ringtones, screensavers and voicemail messages.
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| | | Spicing up your weekend with travel and food The Weekender, Business Day's fledgling weekend paper, is launching a travel and food section called The Weekend Travel and Food Journal on 29 July 2006. "We positioned The Weekender as a newspaper that lasts for two days and with the addition of the Weekend Travel and Food Journal, we are sure that it will make for even more enjoyable and excellent reading," says editor Peter Bruce.
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| | | Deadline nears for Best Corporate Website Awards 2006 Closing date for nominations for the third annual Financial Mail Best Corporate Website Award is 30 July 2006, and, for the first time, this annual evaluation of South Africa's top 100 corporate websites has been elevated to a fully-fledged award, with enhanced metrics and the review panel now including a range of experts.
Oceana's website gets a revamp - Clickthinking Online
The Oceana Group's corporate website has been given a facelift and hit the World Wide Web on 27 July 2006. Oceana's brief to Clickthinking was to revamp the website in a more graphically enticing and user-friendly manner, yet to retain the corporate look and feel.
The chic world of wine www.winediva.co.za is a new blog aimed at South African women who want to explore and indulge in the variety of wine selections, tastes and styles that are readily available to consumers. "Many savvy South African women want to know more about wine in fun easy to consume snippets," says chief blogger, Caroline Lowings. "Pretense and snobbery aside, it's all about everyday interest and enjoyment of wine, one glass at a time."
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| | | Primedia Outdoor accelerates strategic initiatives - Primedia Outdoor South African Outdoor advertising specialist, Primedia Outdoor, has strengthened its senior management to boost its competitive advantage in the market place and drive future growth strategies. S'khumbuzo Nkosi has been promoted and appointed to the position of MD, Primedia Outdoor SA; Pete Piccione has now been appointed CEO, Primedia Outdoor Group; and Mzi Deliwe, co-founder and MD of Primedia Outdoor's recent acquisition Indiza Media, has been appointed to the board of directors.
Showing consumers how to conserve energy During the cold month of May 2006, Eskom - with the backing of the Department of Minerals and Energy - teamed up with ComutaNet to educate South African commuters on using electricity economically. Gazebo Promotion units were strategically placed at taxi ranks nationwide, branded together with ComutaNet promoters in t-shirts and caps that communicated three energy-saving messages. Promoters verbally motivated consumers with hints and tips on saving energy, reinforced by pamphlets. There was also an interactive competition with campaign-branded prizes.
| Printing | | Radio Journalism Toolkit by Franz Krüger - STE Publishers
The Institute for the Advancement of Journalism, with the support of the Open Society Foundation for South Africa (OSFSA), and STE Publishers have just published the Radio Journalism Toolkit by Franz Krüger. This book offers detailed, practical advice for anybody who wants to wield a microphone.
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| | | Launch of inaugural SA Film and Television Awards The inaugural edition of the South Africa Film and Television Academy Awards will be held on Friday 27 and Saturday 28 October 2006 at Gallagher Estate in Johannesburg. The awards are part of an industry initiative to establish the South African Film and Television Academy (SAFTA), which will function as the governing structure and serve as the custodian of the SAFTA Awards or the SAFTAS.
Suburban rocks - Suburban Top production company Suburban have recently been awarded various exciting new projects and are delighted to announce various partnerships.
Good Hope FM remembers Youth Day - Masters & Savant
As one of the most important days in South Africa's history, 16 June 1976 represents the sacrifice South Africa's youth gave towards the nation's struggle for freedom. Through the television commercial that ran over this year's Youth Day period, Good Hope FM chose to remind its listeners that this struggle should never be forgotten, nor should the rights achieved through the struggle be taken for granted.
Faction Media commits to developing young talent - Faction Media Faction Media has validated its commitment to the local talent of Tshwane/Pretoria. In June 2006, the agency welcomed into its offices three students, from the Tshwane University of Technology (TUT), on an internship/bursary programme.
2007 Animation Loeries tougher to catch - Masters & Savant
The Loeries has made it even harder for the 2007 birds to be caught, so it will be an impressive feat to walk away with the gold statue this year - especially for the animation companies that only qualify for craft awards, according to animation hotshop Masters & Savant.
How is your VUKA entry coming along? Entries for the eighth annual MultiChoice VUKA! Awards close on 29 September 2006, with this year marking the introduction of a new short film-category, VUKA! Short Cuts. Entry forms are available from http://vuka.multichoice.co.za or from most major industry suppliers and post-production facilities. Call Candice or Vauldi on +27 (0)11 804 2552 or email vuka@thebomb.co.za.
Rapid Blue scoops Promax gold Production house Rapid Blue won one Gold and one Silver award at Promax New York in June 2006, both for promotions produced for SuperSport campaigns. Promo director Bruce Trollip won Gold for his promo for Wimbledon 2005 and promo director Gareth Whitaker in turn won Silver for his 2005 Formula 1 campaign.
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| | | Brewster to promote 35050 Marcus Brewster Publicity has been appointed by I-Touch, the holding company for premium content provider 35050, as its agency of record. Brewster will handle full-service PR duties for the brand-building using I-Touch's foundation as developer and provider of wireless data services and products.
Humouring the communication process - Unplugged
Experiential marketing and creative communications specialists, Unplugged, recently developed an internal communications campaign for Standard Bank which revolves around its corporate values.
'Give Them Wings' launch - Edu-Promo
Canal Walk Shopping Centre will be helping the SA Red Cross Air Mercy Service lift off the 'Give Them Wings' campaign with an exhibition of wire art from 28 - 30 July 2006. The 'Give Them Wings' campaign, conceptualised and implemented by Edu-Promo, hopes to raise R350 000 for the SA Red Cross Air Mercy Service through the selling of 'Red Cross AMS Wings'.
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| | | 702 opposing taxing of police family payouts
After listeners flooded Talk Radio 702's lines, and email and sms facilities, in support of changing the law dealing with the taxing of payouts for families of police officers killed in the line of duty, the Tax Break campaign was launched by morning show host John Robbie. In essence, it seeks to mobilise the public to register their support for tax breaks in the form of a petition.
Jane Linley in the limelight - East Coast Radio
One of the country's most talented female DJs, Jane Linley, is now the host of the 6 - 9pm show on East Coast Radio.
On a fashion high Get ready for daily afterparties, presented by Peroni in association with 5FM, at ftv café in Sandton from this Thursday, 27 July 2006, until Sunday, at the tenth Sanlam SA Fashion Week (SSAFW) this year. Stay locked on to 5FM for the latest updates and interviews on SSAFW, as well as ticket give-aways to the shows and afterparties. Go to www.5fm.co.za for more info. Limited tickets are available for sale at ftv café, Sandton.
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| | Recruitment | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | Sunday tabloid now offering jobs online Since Monday, 24 July 2006, readers of tabloid Sunday World have had access to online jobs seven days a week. According to Anastacia Martin, deputy publisher, Sunday World and Sowetan, the response to the Sowetan Job Market Online initiative, which was launched at the end of last year, was overwhelming, leading them to expand the Sunday World website to include Sunday World of Jobs Online using CareerJunction.
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| | | SA's soccer fan base on the increase South Africa's soccer fan base is set to be the biggest winner when the World Cup reaches these shores in 2010, with research by BMI showing that the depth of South African support for the world's most popular sport is growing. Approximately 600 000 people amongst the higher LSM groups, who would not usually have watched soccer, tuned in to at least some of the matches in the recent World Cup - a positive factor in the lead-up to 2010 as this group will most likely be the ones purchasing match tickets.
2005 population estimates for SA now available SAtoZ, which aims to provide the marketing and research communities with regular updates of useful, relevant and accurate information, has released its first dataset for 2006 - an update of the 2001 Census population estimates for the country, generated at various spatial levels, including enumeration areas, municipalities and provinces. The data is also available in tabular format.
Consumers plan shopping on Wednesdays and Thursdays Wednesdays and Thursdays are the days most used for planning shopping trips, while Fridays, Saturdays and, to a degree, Sundays are highly used for actually making purchases. This is according to the ROOTS Survey by the Newspaper Advertising Bureau (NAB), which has been researching consumers within its footprint areas.
When innovation does not come easily - Research International Remember when a cardboard box could be whatever you wanted it to be - a motor car one minute, then a ship or an island floating in the ocean? Now visualise a world where imagined products can morph effortlessly into life, as if in a child's fantasy.
The end of the data age - Research International Clients no longer want suppliers who deliver huge decks of data. This shift away from churning out data may come as a relief for many a junior research executive, but why is it happening? The root of the change is time - clients need useful knowledge, not just raw information, and they need it fast.
The youth: attitudes toward branding - African Response African Response has shed light on the youth market and their attitude towards brands and the companies that market their products. The stats are drawn from the FutureFact survey, a national survey with a sample of 2200 people. The youth is defined those who fall between 16 and 24 years old.
The return of the product - Research International "Each time the question is the same - why Lacoste? And each time it's the same answer: I take off my polo shirt and I ask the person who dares ask me this question to try it on. Then they understand what you feel when the soft weave of the fabric caresses your skin." Many consumers have these kind of intense connections with brands, but how are they formed, and how can marketers take advantage of them?
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| | | Check it out on TV Independent supermarket chain Checkout Supermarket Group, which is celebrating its 30th anniversary this year, has launched its first TV commercials in an above-the-line media campaign conceptualised by The Gatekeeper. The 30 second adverts are being flighted on SABC1, SABC2 and e.tv.
Conversations with great South Africans The "Conversations with Great South Africans" promotion by Freshpak Rooibos will run during September and October 2006 in support of the Cancer Association of South Africa (CANSA). By entering the promotion, either via the 'on pack' mechanic, or in participating Dulce Café stores, consumers stand a chance to win a tea date with icons such as Archbishop Desmond Tutu, Gerry Rantseli, Mark Pilgrim, Wilna Snyman or Brian Boloyi.
| Sales | | Innovation in the sales environment [Peter Gilbert] If you cannot differentiate yourself by what you sell, and are unwilling to differentiate by how you sell, you will, by default, have to differentiate by how much you sell it for. Hence sale forces are seeking new and innovative ways of selling products that are increasingly commoditised.
| Sponsorship | | Sponsorship renewal looks beyond 2010 Standard Bank has renewed its investment in, and sponsorship of, South African soccer giants Kaizer Chiefs and Orlando Pirates, with a five-season deal valued at R70 million ending in 2011. While the provision of financial services will remain key to the relationship, the renewed investment and elevation to official banking partner affords the bank a much wider business and marketing platform to reach soccer fans and, specifically, the clubs' supporters.
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| | | Pay TV media planning workshops a success Oracle Airtime Sales recently hosted two interactive Pay TV media planning workshops in Johannesburg and Cape Town to assist media planners who were still unsure about Pay TV as a medium and the content available on the DStv bouquet.
The homes and people behind the celebrity personas
It's been three years since former Miss Universe Michelle McLean last graced our TV screens as a presenter but now she's back to host BetterBond Celebrity Homes, The Home Channel's latest show, launching on 5 August 2006.
Demand driving TV inflation sky high Total cost per point (CPP) against All Adults for the first six months of 2006 is up a staggering 20%, compared to 8% for 2004/2005, according to Melanie Walter, media director of Starcom. "Increasing demand will continue to fuel TV inflation and if the current situation persists we will be seeing CPPs peaking at close to 30% higher than previous years, especially once the seasonal impact is factored in," she adds.
More warmth to children with less this winter Part of its More campaign, which is all about encouraging viewers to experience more of everything and extends to billboards, radio ads, building wraps, street pole ads and press and magazine ads, DStv delivered blankets, soup and soft toys to the Mother of Peace home for abandoned children in Northriding, Randburg. "While 'giving more' to our subscribers is one of DStv's basic tenets, we have extended the concept of "giving more" to our local community too," says DStv marketing manager Lefeedi Maja.
SA Tourism campaign wins global award for National Geographic National Geographic Channel secured a Gold award for its South African Tourism promotional campaign, in the Consumer Promotion Category, with Annie Griffiths-Belt's film, 'Cape Townships' at the annual PROMAX and BDA Awards held in New York on 20-22 June 2006. The film is one of five 60-second vignettes (www.nationalgeographic.co.uk/explore/southafrica/index.aspx) produced for South African Tourism in 2005 - a core element of the South African Tourism/National Geographic Channel TV-led multi-media partnership.
Vote for your favourite music videos The third annual Channel O African Music Video Awards will be held on Saturday, 14 October 2006 at Gallagher Estate, Johannesburg, and broadcast a week later on Channel O. Nominees will be announced during the first week of August and, from mid-August until early October, Channel O viewers will vote for winners in the different categories via telephone, sms and the Channel O website. This year's qualifying music videos must have been produced between January 2005 and May 2006 and have also received airplay on Channel O.
| Gallery | | Markex Cape Town Awards 2006
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Scan Display turns 10 at Markex CT
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SEOToolSET Training Seminar by Bruce Clay
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| New accounts | | Stapled to SAS Marketing Automation - more infoD.U.O. Advertising heats up Kosher Nandos - more infoMediaspace.co.za has secured the marketing rights for prime billboard sites in Bloemfontein.Realmdigital secures University of Western Cape conference account - more infoForever Resorts chooses CineMARK's digital platform - more infoMagna Carta scoops trio - more infoArtifact Advertising wins FASA account - more info More... Submit news
| People on the move | | Sandton Convention Centre appoints Matifadza Nyazema as executive director - more infoMark Jakin joins Peermont Global - more infoBlue Planet Media expands - more infoLauren Copley joins Freshly Squeezed Creative Marketing - more infoNew appointments at 8 Ink Media - more infoBlackbird Studios has appointed Vidette Coetse as designer.Annika Sorenstam joins Golf Digest's exclusive playing editors - more info More... Submit news
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| | Events to diarise | AMASA August meeting AMASA - Johannesburg, 2 August A panel discussion on "What makes a winning media sales team?" | | | Blended learning business writing programme launch Maurice Kerrigan (Pty) Ltd. - Johannesburg, 3 August / Johannesburg, 4 August Don't miss this opportunity to learn more about this unique, blended learning solution that addresses a critical skill issue faced by all South African organisations - the skill to write! | | | How to win friends and influence people Dale Carnegie Training - Johannesburg, 5 August Companies know that stronger business results are tied to the quality of the human asset. | | | Filmmakers course The Excellence Factory (Pty) Ltd - Johannesburg, 5 August Exciting 12 week part-time filmmaking course offered to anyone wanting to improve their filmmaking skills or wanting to become involved in this exciting and lucrative industry. | | | La Femme women's business breakfast with Noeleen Morula Events - Port Elizabeth, 7 August An interactive breakfast event celebrating women's month with SABC3TALK's Noeleen Maholwana-Sangqu. | | | The practice of brand communications Vega Brand Communications School - Cape Town, 7 August This programme investigates and applies the function of brand communications strategy development. | | | Decorex Jhb 2006 Thebe Exhibitions - Midrand, 9 August Decorex Jhb brings together 650 exhibitors to delight décor trade professionals and home fashionistas. | | | SAARF branded RAMS® radio road show SAARF - Durban, 10 August / Cape Town, 11 August / Johannesburg, 22 August The new RAMS® research programme with its 6 waves per year is now well established and SAARF has recently released an additional database linking inter alia Products and Branded data, more than a hundred interests/attitudinal questions as well as the New SAARF Lifestyle Typology to the Quarter Hour Data from the RAMS Diaries. | | | Essentials of export trade IMM Graduate School of Marketing - Johannesburg, 15 August This course will assist you to understand the inter-relationship between the key export administration aspects. | | | SAARF RAMS August release 2006 SAARF - Johannesburg, 16 August The main objective of this presentation is to update everyone on the latest movements in radio audiences and to give stakeholders the opportunity to interact with SAARF and its contractors. | | |
| | Upcoming events | Blowing the lid on investigative journalism MPASA - Rosebank, 31 July Setting up a media strategy Institute for the Advancement of Journalism - Johannesburg, 1 August Customer and service excellence ZACRON Empowerment Initiatives - Johannesburg, 1 August Telesales, telemarketing course Educon Business College - Braamfontein, 1 August Understanding & working with the media The Business Zone 1073 - Rosebank, 1 August Two-day sales advantage seminar Dale Carnegie Training - Durban, 1 August Radio presenting course TH Productions - Johannesburg, 1 August Customer Management South Africa 2006 Customer Management South Africa - Cape Town, Durban, Johannesburg, 1 August Strategic Internal Communications IQPC - Indaba Hotel, Fourways, JHB, 2 August Strategic Internal Communications IQPC - Fourways, 2 August | More...  Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising and Marketing placements |  |
| Machine Minder - Cape Town Machine minder required for a Hamada 700cd and Multi 1250. Must be able to do process work; cutting and general finishing will be to your advantage. read more
| Regional Manager - Cape Town Exciting, innovative Media Owner seeks Regional Manager for Western Cape. We need an energetic, driven, self-starter with the ability to "make it happen", good project manager & strong leadership skills. read more
| Telesales Representative - Cape Town Looking for an individual who can sell listings, able to convert daily sales figures and meet targets. Telesales experience a bonus. read more
| Regional Manager - Durban Exciting, innovative media owner seeks regional manager for KwaZulu-Natal. We need an energetic, driven, self-starter with the ability to "make it happen", good project manager & strong leadership skills. read more
| Account Manager - Johannesburg Account manager required for professional services PR team, minimum five years experience, good writing ability and media skills, enthusiasm and initiative a must! read more
| Designer - Cape Town We are looking for a fresh thinking, talented and confident designer to join our award-winning team. Gloo works across many digital platforms from CD to DVD and online to cellphones. read more
| Senior Project Manager - Cape Town We are looking for a forward thinking, confident, organised and proactive person to join team Gloo. The position includes liasing with clients, being central contact point internally and externally to our award-winning design team. read more
| Editor - Johannesburg Edit one of SA's leading business titles. Ensure that very technical information is simplified for someone like "me" to read and understand. read more
| Account Manager - Johannesburg Will be responsible for managing communications programmes for corporate & consumer brands. Must be a strategic thinker with an obsession for flawless execution & an excellent track record in managing PR activities. read more
| Senior Designer - Broadcast - Randburg based Leading TV production company specialising in short form broadcast is looking to appoint designer/graphic artists to join their award-winning team. read more
| Senior TV Director/Producer - Randburg - based Busy production company specialising in TV promotion is looking to appoint an experienced producer to join dynamic, talented and award-winning team. read more
| List Manager - Cape Town List manager for international marketing company in Cape Town. Will be responsible for planning, sourcing and negotiating quality lists in the European and US markets. read more
| Sales and Admin Personnel - Cape Town Two well-spoken, presentable sales and admin ladies needed in Cape Town. New upmarket exclusive eye care boutique opening in the City, October 2006. Great opportunities! read more
| Advertising and Marketing Service for ''Quest'' - Tshwane/Pretoria Advertising and marketing contract: Academy of Science of South Africa seeks agent for its national quarterly science magazine, "Quest - Science for South Africa". Read more... read more
| Graphic and Web Designers - Pietermaritzburg We are looking for red hot designers (web and graphic) with a passion for the advertising industry. Must have at least 3 years qualification and/or 2 years experience. read more
| Advertising Consultant - Johannesburg Market leading home lifestyle publishing and exhibition company requires a dynamic, presentable, well versed and computer literate advertising consultant with a minumum of 5 years relevant experience. read more
| Runner - Bryanston Young vibrant runner with code 8 license wanted. The ideal candidate should have exceptional client skills, a pleasant nature and a neat and presentable appearance. read more
| Senior Account Executives - PR Consultancy - Jhb Northern Suburbs Established, international PR consultancy requires senior account executives on blue chip client portfolios. Your excellent media relations and client service abilities are sought. Driven and motivated candidates need only apply. read more
| Graphic Designers - Animators - Cape Town We are seeking the services of junior & senior graphic designers & animators to contribute to our growing library of mobile content internationally. Excellent opportunity for international exposure & excellent additional source of income. read more
| Graphic and Web Designers - Pietermaritzburg We are looking for red hot designers (web and graphic) with a passion for the advertising industry. Must have at least 3 years qualification and/or 2 years experience. read more
| Experienced PHP Developer - Centurion An experienced PHP developer/systems administrator/project manager is needed at Sound Idea Productions. Experienced in ASP, SQL & XML. Have the ability to configure & deploy Linux-based web & database servers. read more
| Strategic Communications Manager - Johannesburg Candidate must have international experience in media relations and research & degree. Strong research and business strategy background. Liaises with people at senior level and understand governments and NGOs. read more
| Senior Implementation Planner - Johannesburg Liaise with client & creative agencies on status meetings, client briefings, creative presentations. Planning TV, radio, print, press & outdoor campaigns. Budget control. Post campaign analysis. Negotiate new ideas with media owners/clients. read more
| Regional Sales Manager: Radio - Bloemfontein and N.Cape Free State and Northern Cape. National commercial radio station. Regional strategic planning & staff management. Passion for radio. Established networks/relationships in advertising industry and Government departments. Team motivation. New business development. Budgets. read more
| Media Strategist - Johannesburg Development of media strategies for: youth, banking, corporate, cellular, retail. Formulation of fresh ideas and conceptualisation of activations and innovative opportunities. Media analysis, recommendation, negotiation. read more
| PR Account Manager - Cape Town We are looking for a dynamic person with at least 3 yrs min exp in communications and public relations. Cape Town-based, but own transport needed to visit clients. read more
| Advertorial Sales/Promotions Manager - Cape Town We are looking for proactive, motivated and enthusiastic individuals with exceptional advertising and advertorial sales experience in the magazine industry. read more
| Editor - Parktown Blink Magazine is looking for an editor who should be a highly experienced and versatile journalist, a team leader who uses participation and consultation in dealing with staff and management. read more
| National Field Manager - Jhb (Cresta) Take overall responsibility for field department. Manage regional field managers, ensuring delivery of quality data, on brief, on time and within budget. Completed tertiary and 10 years senior management capacity. read more
| Circulation Manager - The Property Magazine - Cape Town City Your throne awaits. Circulation isn't a dirty word here, but a winning word, the PICA Award for Innovation in fact. With a growing kingdom of 113000 (ABC), come rule! read more
| Copywriter – Senior - Cape Town Are you a crafter of words? Conceptual through-the-line environment! Great agency in Cape Town! Sound appealing? read more
| Copywriter: Radio - Joburg Conceptualise, write & produce live & recorded commercials, promotions, station promos, on-air competitions. Direct voice-overs. Understand voice-over artists, sound effects & music usage. Partake in brainstorming, training sessions, status meetings read more
| Graphic Artist/Web Designer - Jhb Northcliff Graphic artist/web designer needed for ad agency in Northcliff area. DTP and digital experience a must. Great opportunity for the right person looking for a chance to grow. read more
| | | Quote of the day | | "Eloquence is a painting of the thoughts." - Blaise Pascal Send to a friend
"Some of the press who speak loudly about the freedom of the press are themselves the enemies of freedom. Countless people dare not say a thing because they know it will be picked up and made a song of by the press. That limits freedom." - Geoffrey Fisher Send to a friend
"Ideal conversation must be an exchange of thought, and not, as many of those who worry most about their shortcomings believe, an eloquent exhibition of wit or oratory." - Emily Post Send to a friend
"If we all worked on the assumption that what is accepted as true is really true, there would be little hope of advance." - Orville Wright Send to a friend
"If you live your life without secrets, the wind will become bored of you and even the trees will stop listening." - Laura Moncur Send to a friend More... Submit a quote
| Print any item. Mondi Rotatrim - The Better Performance Paper - www.rotatrim.co.za. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter.
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