| No Comment |  It is significant how many papers and presentations at the annual SA Marketing Research Association (SAMRA) convention held a week ago, focused on neuro-psychology and how the brain is becoming an important part of new research into tracking how consumers behave. Caxton Director, Noel Coburn, who flew in from the UK for his presentation, went into the science of the brain and how our thinking and behavioural planning affects the consumer's mind. He spoke at length about strides being made in tracking consumer behaviour by studying how the mind works in thinking and consumer behaviour, with neuro-scientists and psychologists doing studies at leading universities around the globe, such as Harvard. "Ten years ago you couldn't have ideas about the brain, but now with the technology that exists, it's time to start looking at how the brain works in terms of marketing science as well," he said. Coburn urged marketers and researchers to start their own "brain investigations". A keynote speech was that of Professor Flemming Hansen of Copenhagen Business School on: 'Emotions in Consumer Choice of Brands - Empirical findings supporting it' which tracked a number of case studies currently being done. Another significant paper was that delivered by Neil Higgs of Research Surveys, who said that there is a new understanding about how we make decisions and a rise in mind, body and soul thinking and looking at the "whole" person, not just an amorphous mass of consumers. This new science of 'neuro-marketing' or using psychologists to unpack and drive consumer research is a growing trend.
Enjoy! Louise Marsland, editor, editor@bizcommunity.com
| | Headlines | Ad experts call for global initiative to adopt and support self-regulation
Plotting Africa's reputation with PR
702 gets FM license for Jo'burg and Pretoria
Renovate before you innovate, says marketing guru at IAA
Opportunities for entrepreneurs never greater, Heseltine tells 40th IAA Congress
Oh, the drama! Back on air
An Afrikaans renaissance
Loeries officially confirmed for Margate
67 countries at IAA, Dubai
A brand new voice in Africa
AAA retains IAA accreditation
SMS 32335 to stop spam
New look for Insig
Intuition is a key skill
|
Marketing | | Illegal marketing practices targeted
[Chris Moerdyk] Well, it had to happen. All those shady marketing ploys such as 'you have won a prize' and 'if you don't pay for or return this product you never asked for in the first place, we will charge you for it and then sue you blind if you don't pay', have been outlawed by the Government's Office of Consumer Protection.
Stationery makes 40 underprivileged schools smile
 The Big Stationery Drive, launched by MWeb in association with DStv and Pick 'n Pay, has raised enough funds and stationery to assist a total of 40 schools across South Africa, ensuring that learners are equipped to receive a better education in poverty-stricken areas.
Loeries officially confirmed for Margate
[Louise Marsland] The Loerie Awards 2006 have finally been officially confirmed for Margate and all the important dates announced. There's already a bun fight over accommodation as agencies - who haven't even entered yet - make sure they don't miss out on the biggest party of the year, or the best spots to host their own parties!
Call to nominate outstanding women leaders in government and the public sector
The International Quality Productivity Centre (IQPC) has called for nominations for outstanding women leaders or role models in government and state owned enterprises to be honoured at the 2006 Management Leadership Development (MLD) awards in May 2006. Nomination forms are available at www.iqpc.co.za or by calling +27 (0)11 669 5000.
| Advertisement:
 | City Vision
City Vision is a free community newspaper in the Media24 group, that focuses on relevant issues in the lives of the people in the communities of Soweto, Alexandra, Johannesburg CBD and Kathorus. To reach this emerging market please contact 011-877-6111 for advertising enquiries.
|
|
|
Advertising | | Ad experts call for global initiative to adopt and support self-regulation
IAA 2006 Dubai, UAE: At the 40th Annual Congress of the International Advertising Association in Dubai, a gathering of 2000 delegates and advertising industry leaders representing the $400 billion global marketing community, a panel of experts on self-regulation called for a global initiative to adopt and support self-regulation, rather than allow governments to step in and impose unnecessary commercial speech restrictions that could cripple an advertisers' ability to truthfully market products and services.
Renovate before you innovate, says marketing guru at IAA
 IAA 2006, Dubai, UAE: A new business order that focuses on renovation rather than innovation and identifying core essence rather than core competencies, is the way forward for business leaders and the advertising industry, renowned marketing guru Sergio Zyman told delegates at the 40th IAA World Congress in Dubai last week.
Opportunities for entrepreneurs never greater, Heseltine tells 40th IAA Congress
 The explosion in education and increased wealth around the world offers content providers and business leaders unprecedented opportunities for growth that can trump even the dramatic changes wrought by technology and globalisation, said publishing magnate and former senior politician, the Rt. Hon. Lord Michael Heseltine, at the 40th International Advertising Association World Congress in Dubai on Thursday, 23 March 2006.
Publicis CEO rewarded for distinguished services at 40th IAA World Congress
 Maurice Levy, CEO of the Publicis Groupe, one of the world's largest advertising and media services conglomerates, received the International Advertising Association (IAA) Distinguished Services award in a presentation ceremony on the last day of the 40th IAA World Congress and Exhibition, Dubai.
67 countries at IAA, Dubai
 Dubai, March 21, 2006: More than 2000 delegates from 67 countries are attending the 40th International Advertising Association (IAA) World Congress and Exhibition in Dubai, the financial hub of the United Arab Emirates and the Gulf countries.
AAA retains IAA accreditation
The recent re-accreditation of the AAA School of Advertising (AAA) by the International Advertising Association (IAA) means that AAA diplomas, degrees and curriculum standards are still of an international standard and in keeping with global trends in the advertising and marketing communications field.
Former IAA President receives UAE Memorial Award
Michael Lee, the immediate past chairman and world president of the International Advertising Association, received the Samir Fares Award at the 40th IAA World Congress and Exhibition on Tuesday 21 March, 2006, presented jointly by the Lebanon and UAE advertising communities.
Fashionably animated: a winter's tale
 Fashion retail giant Foschini has embarked on an animated advertising campaign, created by The Jupiter Drawing Room Cape Town, for marketing its winter fashion range.
|
| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | New corporate identity flies on TV
 Continuing its vision to expand into Africa and beyond, South African Airlink has changed its name to Airlink and unveiled a new corporate identity through a nationwide campaign, by Volcano Advertising, spearheaded by a TV commercial exemplifying the the 'freedom of flight' through the dramatic and symbolic expressions of the individual characters.
A brand new voice in Africa
The newly launched LeadingBrands.org (www.leadingbrands.org) is an independently managed portal aimed at improving branding practice in Africa through debate and contributions from academics, branding and marketing practitioners, and opinion leaders and students. A branding journal and South Africa's first multi-disciplinary course on branding from UNISA augment the web-based initiative.
Brand Alive opens Kuwait office
Specialist brand internalisation and engagement consultancy Brand Alive has officially launched its Middle East operations from its newly opened Kuwait headquarters.
| Advertisement:
 | Artifact offers services across the marketing, design and advertising spectrum.
We offer an integrated service from CI management and design to traditional and digital creative. We deliver personal, professional service and pride ourselves on being passionate about our clients' business.
www.artifact.co.za
|
|
|
Cinema | | Local documentary wins Hare Krishna 'Oscar'
My Hare Krishna Family, a 48-minute documentary directed and produced by local film-makers Frank Opperman and Denise Slabbert, won three awards at the first Hare Krishna Film Festival in Mayapur, India, on Saturday 11 March, 2006.
|
CRM | | Call for CRM papers for best practice casebook
Marketing Mix, in association with Sappi, will be publishing a best practice CRM relevant to South Africa in June 2006, to be launched at Markex. Categories include but are not limited to: auto, financial, multi-partner programme, discount programme, airline, charity, affinity, retail and consultants. Email consulting editor, proximity#ttp CEO Nici Stathacopoulos, on nici@proximityttp.co.za before 31 March 2006 with your 150-word synopsis; only a selection of the best case studies will be selected. The CRM Casebook will be distributed to professional marketers across the corporate sector and larger SMEs, as well as to senior government representatives, universities and international affiliates.
|
Design | | Great Stock! goes wild with Londolozi images - Great Stock!
 Great Stock! Photo Library now offers images from the renowned Londolozi collection, which are available exclusively from Great Stock!
|
| | Digital | | | Smarter eMarketing | |  |
| | | A mobile approach to connectivity
 Motorola's new Motobus outreach programme - an experiential marketing approach to educating the emerging market in South Africa about cell phone features and benefits - aims to unlock social development potential.
A solution looking for a problem?
According to independent market analyst Datamonitor, the media industry has become excited about the possibility of offering broadcasting of TV content to mobile phones - but is there a robust business case for operators when their 3G spectrum remains under-utilised? With radio spectrum rights - a crucially significant factor - as yet still largely unresolved in many markets, the planned commercial launches could yet be delayed.
SMS 32335 to stop spam
Cellphone users fed up with receiving unsolicited commercial SMS messages can now SMS the spamming number to 32335 and Mira Networks will contact the spammer to demand that spamming cease. The cost is R1.00 per SMS.
60-minute CG film to showcase African wildlife
 Character Matters Animation Studios has started production on a 60-minute animated film, Zambezia, the first in a series of films intended to culminate in a full-length feature for theatrical release. According to the Cape Town-based company, the long format film will be the most ambitious animation project ever completed in South Africa, where animation lengths usually range between 30-seconds and five minutes.
Mark Parsons joins Ukubona as Creative Director - Ukubona
 Mark Parsons, a battle-scarred veteran of the digital media industry, has joined Ukubona in Cape Town as Creative Director.
STONEWALL+ celebrates nine years in business - Stonewall+
Digital marketing agency, STONEWALL+, celebrates a significant milestone this month with the celebration of its 9th Anniversary.
Young entrepreneur honoured as international industry leader - incußeta
Vinny Lingham, Founder and Chief Strategy Officer of incuBeta, has been invited to become part of a global network of industry leaders who participate in consultations with worldwide investment professionals.
Sunsilk Relaxer Launch - a dazzling design spectacle - TEC Multi-Media & Video Production
 By drawing on the colourful elements of the Sunsilk Relaxer Launch concept and translating them into an innovative mix of design and creativity; TEC-Multimedia added to the overall experience of light, movement, and colour bursts.
Africat Marine boosts website traffic with Cambrient - Cambrient
Africat Marine has contracted Cambrient to increase traffic to its website through search engine optimisation, a project that has already resulted in $700 000 worth of revenue.
Say yebo to 3G HSDPA
Vodacom's 3G HSDPA (high speed downlink packet access), which is up to five times faster than 3G and faster than ADSL, will be available commercially from 2 April 2006. Access will be through the exclusive use of a Vodafone Mobile Connect 3G broadband card with HSPDA, which can also be used on any of the Vodafone 3G broadband networks worldwide where roaming agreements are in place."3G HSDPA delivers performance comparable to today's ADSL and wireless LAN services, but with the added benefit of mobility. It is 3G on steroids!" says Pieter Uys, COO of Vodacom.
It pays to stay on the phone with Cell C
Cell C 's new easychat prepaid promotion rewards prepaid customers with a free SMS worth 80c for every two minutes of call time, during both peak and off-peak times. Subscribers are notified by SMS of the number of SMS accumulated during the call. While there is a curb of five SMSes per call, there is no limit to the number of SMSes a subscriber can accumulate per day. SMSs not used within 60 days from day of accumulation will, however, be forfeited. Says Simon Camerer, Cell C's head of marketing, "We are very excited to have designed this different, no-wait, no-nonsense rewards programme for our prepaid base."
| Advertisement:
 | New advertising recruitment package that delivers the young black achiever to you!
Job Market appears every Tuesday in Sowetan. This popular supplement focuses on movers and shakers, careers and career advice, training and job adverts. Since its inception in 2005, Sowetan has grown its Tuesday sale by more than 5200 copies.
Click here for more info. |
|
|
| | Education and Training | |  |
| | | Basic business writing skills programme: Get your way with words at work - Janine Lazarus Media Consultancy
All writers have individual styles that set their work apart. But good writing style is not all about personal flair. It is also about the ability to convey a message clearly.
|
Eventing | | Next generation tickets for SA venues
Computicket has introduced a specially designed, two-dimensional barcode on all its tickets, thus enabling computerised access control at local mass gatherings and removing the need for visual inspection at gates.
Private sector conference to tackle HIV/AIDS issues in Jozi
The South African Business Coalition on HIV/AIDS (SABCOHA), in partnership with Business Unity South Africa (BUSA), is hosting the first South African HIV/AIDS conference dedicated to enabling the private sector to 'take its response to HIV to the next level' at Gallagher Estate, Midrand, 5-7 April 2006.
Soapbox Studio's new website keeps it fresh and simple - Soapbox Studio
Soapbox Studio has just undergone a digital makeover. There's a new website up that's got everything anyone needs to know about this dynamic events company.
Unplugged and Chemserve work with open spaces - Unplugged
Experiential marketing and communications specialists - Unplugged Architects will facilitate and run a number of Open Space workshops with Chemserve over the next few weeks.
Loudfire to produce guest experience for Investec polo showdown - Loudfire
 Event management company Leisureworx and Lourensford Estate have appointed parties, events and experiences company Loudfire to produce the guest experience for their first annual Investec Polo Showdown, taking place at Lourensford Estate in Somerset West, Cape Town, on Saturday 25 March 2006.
Bestseller line-up for Cape Town Book Fair
Alexander McCall Smith, Zakes Mda, William Gumede, Max du Preez, Gcina Mhlope and Richard Kunzmann are among the list of prominent literary figures who will take part in the first Cape Town Book Fair (CTBF), 17-20 June 2006, at Cape Town International Convention Centre. The authors will form part of a 'Celebrate Africa'-themed programme that includes book signings, book launches, panel debates, readings and seminars.
|
Magazines | | Mondi Magazine Awards finalists announced
The judging panel of the 2005 Mondi Magazine Awards has released the list of finalists in the 14 categories, with winners to be announced on 18 May 2006 at the Arabella Sheraton Grand Hotel, Cape Town.
New look for Insig
 The redesign, larger print run and increased number of pages of the April 2006 issue of Insig, the Afrikaans lifestyle magazine which recently won the Rossi Trophy for the best consumer title in the country at the November Sappi PICA Awards, will be a reflection of the magazine's increased focus on the emerging 30-something Afrikaans market.
Custom publishing sells the big ticket items - The Publishing Partnership
 Bentley's are hand-crafted performance vehicles of the highest order but with a starting price around R2.4-million most of us will never get to sit in one let alone own one. A fact that makes the recent sale of a number of Bentleys off the back of an Icon magazine advertorial all the more remarkable.
HIP2B2 increases print run
HIP2B2 magazine will be increasing its free distribution to high schools in KwaZulu-Natal, Gauteng and Western Cape to 150 000 in June 2006. Says associate publisher Deane Nothard, "The responses to date have been phenomenal, with daily calls from schools requesting additional copies or to be added to the distribution list. With five issues already distributed, it is clear that the learners are building a strong relationship with the title and brand. Most importantly, the content has achieved the right mix of entertainment and education, and is being well received by both learners and teachers alike." The magazine posted its first ABC of 102 253 for the Jul-Dec 2005 period.
|
| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | Inaugural annual student media forum
Coinciding with Human Rights Day, section-21 public benefit organisation Unitech hosted an inaugural annual student newspaper and campus radio station forum on 21-22 March, 2006, at UNISA SBL Campus in Midrand.
Empowering through information - the changing face of education - Newsclip Media Monitoring
The Matric Profile report for 2005 is complete. This is the fifth annual report produced by Newsclip Media Monitoring, and is made up of matric specific data, from both national and regional print media, from 19 December 2005 until 31 January 2006.
Calling all aspiring writers
A new website (www.writersblog.co.za) has been launched for South African writers. One doesn't neccessarily have to be a writer, as this website caters for anyone that would like to be heard. Blogs, stories, poetry, thoughts and critical comments on other users' work are welcome.
Showcasing the best of South Africa
 The second volume of Best of South Africa, published by the One2One Group, is now in production. It aims to showcase the best in South African travel, lifestyle, products and business in preparation for 2010. According to Paul Robinson, publisher of Best of South Africa, "This internationally successful publishing concept is perfectly timed... We celebrate the success of countries, individuals and companies with 'the good news' editorial and pictorial imagery in the highest quality print format available. The result is the ultimate interactive corporate gift and PR marketing tool for governments, companies, hotels and business men and woman providing leading products and services for the region."
Caravan Publications now in Jo'burg
After 44 years of being solely based in Cape Town, Caravan Publications - publishers of Caravan and Outdoor Life, SA4x4 and Leisure Boating magazines - has opened a sales and editorial office in Parktown, Johannesburg, headed by Derek Lawley, a director of the company, with Andrew Stone to be responsible for editorial content for the area.
| Advertisement:
|
| | Online Media | |  |
| | | The Great South African Blog-Off launched - Media24 Digital Sales
News24.com, the online news service owned by Media24 Digital, has launched The Great South African Blog-Off. The competition is designed to shine the spotlight on and reward the best blogs in the country.
Radio promotion with long term prospects so ''take your job and shove it'' - Media24 Digital Sales
Ever wanted to tell your boss to "take the job and shove it"? Well that's exactly what Media24 Digital's specialist recruitment portal, Careers24.com suggested to 5FM breakfast show listeners as part of a week-long, tongue-in-cheek promotion that resulted in a 50 percent spike in traffic to the site.
Quirk to celebrate seven successful years in eMarketing - Quirk
Quirk will celebrate its seven successful years as an online marketing agency on the 28th March 2006. Another reason for this revelry is to highlight the opening of Quirk offices in London.
|
| | Out Of Home | |  |
| | | Trust and confidence key to success
Nampak Tissue, manufacturers of Twinsaver toilet paper, commissioned commuter media company ComutaNet to promote the launch of a toilet paper under the Twinsaver brand name to the LSM 4-6 spectrum, helping to contribute to the education and upliftment of this market.
''A Fresh approach'' - Primedia Face 2 Face
 Clover recently made use of Primedia Face 2 Face and the result? Well let's just say it was a "Fresh" event!
|
Public Relations | | Plotting Africa's reputation with PR
For the first time in its history, the South African public relations industry will play host to African PR professionals when the annual conference of the Federation of African Public Relations Associations (FAPRA) annual conference is held in South Africa in May 2006. The 19th All Africa Public Relations Conference, entitled: 'Managing Africa's Reputation', will be held May 20 - 23, 2006 at the Sandton Sun and Towers Hotel in Johannesburg, Gauteng.
Brewster touches Canderel's sweet spot
Merisant South Africa, the brand custodian for Canderel and Equal sweeteners in Southern Africa, has hired Marcus Brewster Publicity to extend Merisant's brands from a strategic communications perspective encompassing all facets of PR activity.
Fleishman is international agency of the year
International PR publication, The Holmes Report, has selected Fleishman-Hillard as its 'International Agency of the Year,' based on the firm's 2005 global performance.
Intuition is a key skill - SoulCircle
[Mandy de Waal] Business speaks the language of the tangible, yet the industry's rapid pace and constant change demands fast, accurate and effective decision making. While an analytical mind is invaluable, intuition is increasingly being toted as a key skill to survive uncertain and choppy markets. Mandy de Waal explores intuition.
Gold PRISA PRISM for Ekurhuleni
First time entrant Ekurhuleni Metropolitan Municipality has won the PRISA Prism Awards Gold Award for excellence for its PR campaign "Business is Red Hot in Ekurhuleni" Business Week, which took place in November 2005. Judges described the entry as "exceptional, brilliant, different to previous traditional government entries and an entry of high standard", and it will now automatically compete in the International Public Relations Association (IPRA) Golden World Awards, held annually in the UK. The campaign also won in the public sector category.
Pictures of PRISA PRISM awards now online
Photos of the PRISA PRISM Awards evening, of which Bizcommunity.com was a media sponsor, are available for viewing at www.partypix.co.za/partypix/. The annual awards ceremony recognises excellence in the public relations field and is run by the Public Relations Institute of Southern Africa (PRISA). This year's awards took place at The Forum, Didata Campus in Bryanston on 16 March 2006.
Triple PRISM scoop for Magna Carta
Magna Carta Public Relations scooped three accolades at the recent 2006 PRISA PRISM Awards, winning the sponsorship category with its Standard Bank Pro20 Series campaign, and the advocacy and lobbying category with its South African Reserve Bank Makoya Moola campaign, which also received the overall PRISM Bronze Award for the Best Campaign in 2005. Says Michele Anderson, MD of Magna Carta, "These awards are the proverbial cherry on the top of what was an amazing year in 2005." The Makoya Moola campaign earned a Golden World Award from the International Public Relations Association (IPRA) last year.
| Advertisement:
| Total Office & Business Expo
28th - 30th March, Gallagher Estate, 10am -6pm DAILY
South Africa's only one stop shop "END USER" Office & Business Expo.
Its the "everything you will ever need to run your office & business" expo.
To Exhibit call Glenn : 021 424 1801 or email: glenn@expo-international.com |
|
|
| | Radio | |  |
| | | 702 gets FM license for Jo'burg and Pretoria
Talk Radio 702 is to move to FM frequencies 92.7MHz in Johannesburg and 106.0 MHz in Pretoria after the Independent Communications Authority of South Africa (ICASA) granted its application for an FM frequency. ICASA has also granted 702 a 12-month period of 'double illumination'. This means the station is allowed to continue broadcasting on both the AM and FM frequencies for a period of one year.
New voices and talent for Good Hope FM
The new line-up of Good Hope FM, which takes to the airwaves on 1 April 2006, continues the radio station's mission of discovering and promoting fresh talent.
Oh, the drama! Back on air
SAfm, which last broadcast drama productions in the late 1990s, heralded the return of radio drama to its airwaves in English with a new play about the life of Robert Sobukwe, specially commissioned for and starting on Human Rights Day. The re-introduction of drama forms part of a new SAfm line-up that was launched on 23 March 2006.
Radio promotion with long term prospects
Ever wanted to tell your boss to "Take the job and shove it"? That's what recruitment portal Careers24.com suggested to 5FM breakfast show listeners as part of a week-long, tongue-in-cheek promotion that resulted in a 50% spike in traffic to the site.
Heart 104.9FM launches April as Month of Laughs - Heart 104.9
Heart 104.9FM will have you in stitches as the official broadcast partner for "Jou Ma se Comedy" at the Cape Town Festival.
Makeover for OFM
OFM rolled out its new look, sound and identity over three phases. After the successful internal launch to staff, the OFM design team then bled the new look into the national market using stadium signage and outdoor branding. The third and final phase of the launch included an all-new on-air sound, with new jingles, presenter and music line-ups, supported by advertising and editorials in various trade journals and other printed media. According to OFM, the new branding "will definitely make our listeners want more - more music, more artists, more news, more traffic reports, more weather updates, more entertaining events and more competitions".
|
| | Research | |  |
| | | Lies, damned lies, and statistics with Eighty20 - Eighty20
This week leading up to April Fool's Day, Eighty20 Fact-a-Day will send out a 'fact' as per usual, but some will be damned lies and some will be statistics.
Banks can be trusted, say SA's buppies - Mictert Marketing Research
Just over 70% of black professionals believe that banks can always be trusted, and that banks fully understand the needs of their customers and are "extremely helpful". These are some of the findings from fieldwork specialist Mictert Marketing Research's annual Black Emerging Market Perceptions (BEMP) study.
|
| | Retail | |  |
| | | Jet, set, go for bursary info
Jet Club has researched and designed a 16-page special supplement focusing on providing South African school leavers with comprehensive bursary information, to appear in the April 2006 issue of the Jet Club.
While they still know it all...
Gateway Theatre of Shopping is launching 'The Tweens' Board', an advisory council of 12 children, aged 8-13, which will work closely with Gateway's marketing team during the April school holidays. The board has been hand-selected from schools in and around the greater Umhlanga area, and responsibilities will include market research; measuring the success of events, entertainment and movies; and presenting general centre feedback. In return, they will be shown integral aspects of shopping centre management and will receive VIP treatment at all functions and special discounts at selected venues throughout the centre.
Grande Provence - with a twist
 Grande Provence Estate, Franschhoek, has launched its first maiden vintage - The Grande Provence Premier Range consisting of Grande Provence Cabernet Sauvignon 2004, Grande Provence Shiraz 2004, Grande Provence Sauvignon Blanc 2005 and Grande Provence Chardonnay 2004 - using screw tops. The neck tag illustrates the new logo and educates the consumer on the benefits of the long-debated screw tops. According to the estate, considerable research has found screw tops to be "the perfect wine closure - airtight yet re-sealable, no oxidation, no cork taint. The wine industry in New Zealand and Australasia has been the forerunners with the screw top and we would like to think this demonstrates Grande Provence as world players."
| Advertisement:
|
Sponsorship | | An Afrikaans renaissance
 The recent announcement of Absa's naming rights sponsorship of the Klein Karoo Nasionale Kunstefees (KKNK), now in its 12th year, has brought with it not only the 2006 theme 'Renaissance of Afrikaans' but also the renaissance of the KKNK brand.
Canderel headline sponsor of ByCaprice Lingerie Global Premiere
Canderel recently announced its sponsorship of the global launch of the ByCaprice Lingerie Spring 2006 collection, securing association and co-naming rights to the event.
Sponsoring fashion, growing the economy
 Sanlam's headline sponsorship of South African Fashion Week (SSAFW) 2006 will take SSAFW countrywide with the inaugural Sanlam South African Fashion Week Collections in Cape Town, Durban and Pretoria in August - allowing Sanlam to expand its sponsorship while further showcasing the Fashion Week collections of young designers. According to sponsorship design brain, Kaelo Worldwide Media, the deal ensures that Sanlam will become a major player in South Africa's burgeoning fashion, clothing and textiles industry, which currently contributes about R27.2 billion to GDP.
New heights in activating sponsorship - Kaelo Worldwide Media
 In the course of her work activating sponsorships for clients, Debbie Leibnitz has completed a number of adventure races, paddled a couple of rivers, climbed mountains, scuba dived in Zanzibar and even run the Comrades herself.
Kaelo Worldwide Media gets Sanlam onto the catwalk - Kaelo Worldwide Media
Kaelo Worldwide Media is the sponsorship design brain behind the scenes as Sanlam steps onto the catwalk, taking headline sponsorship of one of the country's most important fashion initiatives, the Sanlam South African Fashion Week (SSAFW).
|
| | TV | |  |
| | | New WASP partnership announced
The SABC and Foneworx announced on Monday 27 March 2006 that they would partner to establish a best-of-breed wireless application service provider (WASP) for the national public broadcaster. The SABC WASP partnership comes one year after SABC established a mobile business unit and is the result of a lengthy process.
Hotel casino to launch its first dedicated advertiser location
On Monday, 3 April 2006, Piggs Peak Hotel and Casino will launch its first dedicated advertiser location (DAL) on Channel 111 on DStv. The DAL, which will allow the campaign to be fully interactive and more informative than a traditional 30-second television commercial, is booked for two weeks, ending 17 April.
Trendy 2D? - The Video Lab
 Is 2D animation making a comeback? The Video Lab and the Oscars seem to think so, even if Walt Disney has shut down their 2D department in favour of 3D animation.
The rape trials: judge for yourself
The stand off between Jacob Zuma's supporters and women's rights activists outside the Zuma rape trial has provoked national debate around the rights of the accuser and rights of the accused. On Sunday, 26 March 2006, at 6.30pm on e.tv, judge Dennis Davis will tackle this issue with the ANC Youth League, RAPCAN (Resources Aimed at the Prevention of Child Abuse and Neglect) and advocate William Booth.
|
Gallery | | SAMRA Convention 2006
 
View all pictures
More galleries...
|
New accounts | | Grey SA toasts Heineken - more infoManley Communications reaps annual Riebeek Valley Olive Festival - more infoNew account for The Nature Workshop - more infoThe Lime Envelope secures Islamic Relief - more infoOkuhle women secure the children on SABC 3 - more infoR.E.D produces the Levi's footwear Winter 2006 advertising campaign - more infoGloo has won the digital design account for Alpha Asset Management.
More... Submit news
|
People on the move | | Sarah Oliphant has been appointed Trainee Media Buyer at Starcom.New Chairman for Clover SA - more infoFormer Zigzag editor appointed as Media Manager for Quiksilver South Africa - more infoGrowth proves it pays to Keep it simple - more infoNew faces of Mediaedge:cia - more infoTarin Savage joins Tonic Dubai as Business Director.Antoinette Bender has been appointed as Marketing Manager of Tsogo Sun Gaming.New initiators for Initiative Media - more infoNew recruit for Kezi Communications - more infoNew appointments for Sync Communications - more info
More... Submit news
|
Events to diarise | | PRISA Gauteng Annual General Meeting - PRISA, Kyalami, 29 Mar
Meet the 2006 committee at the regional Annual General Meeting.
PA Boot Camp - The Excellence Factory, Johannesburg, 01 Apr
Top notch training for new people in the Film & Television Industry in South Africa.
Sales & Customer Care Workshop - Oakfields College, Pretoria, 01 Apr
If you want to become a top sales person, increase sales and improve the bottom line, this four-hour workshop is just for you!
Marketing 101 - Market Tree , Cape Town, PE, Gauteng, 05 Apr
A jam-packed, full-day workshop on the principles of marketing.
Business Communication and Report Writing - Astro Tech, Cape Town, 05 Apr
Presented by Tim Jaffray, this course examines the design and structure of reports, how to influence your target market, planning and structure, technical writing etc.
Microsoft Publisher Course - Connie & Machete Consultants, Randpark Ridge, 10 Apr
Learn to design and create newsletters, cards, labels, letterheads, electronic newsletters and brochures and website and e-mail templates.
Certificate Course: Contact Centre Team Management - Connect Solutions, Cape Town, 11 Apr
The course is designed to motivate delegates towards a fresh and pro-active approach to their current role, and will equip them to make a difference within your organisation.
Microsoft Powerpoint Course - Connie & Machete Consultants, Randpark Ridge, 20 Apr
Learn to create professional-looking presentations, whether you need quick overheads or dazzling effects for an on-screen presentation, Powerpoint has it all.
Sound Recording - Oakfields College, Pretoria, 22 Apr
This extremely practical short programme is an intensive audio education that gives you an introduction to sound recording via a hands-on, learn-by-doing approach.
AdFocus Awards 2006 - BDFM Publishers, Gauteng, 08 May
The AdFocus Awards, now in its 14th year, is an event at which Financial Mail in association with SABC, honour creative and business excellence in the advertising industry.
Toastmasters International Annual Southern Africa Conference - Toastmasters International, Johannesburg, 18 May
See SA's best public speakers face-off in the Toastmasters International Annual Southern Africa Conference.
Integrating Key Account Management with Key Customer Relationship Management - IIR Training, Joburg, 12 Jun
Maximise repeat and sustained business through prioritising your key accounts and customers!
|
Upcoming events | | | Finance in the New Brand World - Vega School, Sandton, 27 MarTelecoms Churn - Africa - IIR, Johannesburg, 27 MarWorld MBA Tour - QS, Johannesburg, 27 MarMarketing CPR - IMM GSM, Johannesburg, 27 MarMarketing & Strategic Planning - IMM GSM, Johannesburg, 27 MarWriting and Delivering Speeches - IAJ, Jhb, Parktown, 27 MarMicrosoft Publisher - Connie & Machete Consultants, Randpark Ridge, 27 MarLaw & Ethics Course - IAJ, Parktown / Johannesburg, 27 MarDesk Top Publishing - AAA School of Advertising , 444 Jan Smuts Avenue, Bordeaux, 27 MarWriters Write - The Write Co, Johannesburg, 28 Mar | More... Submit an event
|
| Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| | Senior and Junior Graphic Designer - Randburg
Immediate Senior and Junior Graphic Designer. OGC specialises in fast moving consumer goods and POS graphic design. Apple computer literate - Photoshop and Freehand a necessity.
- read more...
Art Director: VISI - Cape Town
New Media Publishing, Cape Town is seeking to appoint an art director for the award-winning décor, design and architecture magazine, VISI. - read more...
Senior Account Director - Sponsorship. Agency - Johannesburg N. Suburbs
Senior Account Director - Sponsorship. Ad. Agency. Earn R38000.00 p.m. as a Heavyweight Sponsorship Account Director - Crucial: loads of exp. in all aspects of Sponsorship Management in an agency. - read more...
PR and Marketing - Johannesburg, Greenside
PR and Marketing person for private higher education college: Greenside Design Center of Design. - read more...
Account Director/Senior Account Manager - Dubai and Jeddah
One candidate will be based in Dubai within the client servicing team and the other candidate will be based in Jeddah within the agency's client's office. - read more...
Marketing: Attorney Liaison – Home Loans – AA - Johannesburg
This key position exists in the marketing department of a large financial institution. Responsibilities: manage and maintain registration turnaround time; monthly summaries of all regions from Regibond; manage conveyancing panel. - read more...
Marketing: General Manager – Home Loans – AA - Johannesburg
This key position exists in the marketing department of a large financial institution. Responsibilities: optimise business opportunities and profitability of Regional Home Loans; management of end-to-end supply chain. - read more...
Sales Consultant - Randburg
Vibrant, driven, money-hungry individuals required to sell to large number of corporate clients. Huge growth potential and clear career path. 6K + comm, own car and a winning attitude secures. - read more...
Senior Consultant - Sandton
Studentwise, a national staffing services company, seeks a senior consultant for its Sandton office. The position involves recruitment, selection, candidate placement and client service responsibilities. Degree in HR is preferable. - read more...
Sales Consultant - Johannesburg
We are a fast growing Business and Adventure Tourism company focusing on the corporate market. This position requires a minimum of four years sales experience and knowledge of Chinese culture. - read more...
Snr Designer/Studio Manager - Rivonia
Talented, lateral-thinking designer with proven track record wanted for monthly Pan-African business magazine. Competitive package. Experience in Freehand and InDesign required. - read more...
Account Executive - Cape Town
Are you an experienced Account Executive with a minimum of two years PR agency experience, excellent writing skills and media savvy to implement publicity campaigns that make headlines? - read more...
Content Manager/Junior Technical Resource - Johannesburg
eProp.co.za, South Africa's commercial property marketplace, is looking for a dynamic Content Manager and Junior Technical Resource who is looking for an entrepreneurial and challenging working environment. - read more...
Business Development Originator: Manager - AA - Johannesburg
Key areas of responsibility: Secure mortgage business on a proactive basis; establishment, management and attainment of set targets; development of personnel; maintain market intelligence; and negotiate agreements/contracts. - read more...
Proposals for Research into Student Media - Johannesburg
The MDDA is seeking to employ a consultant/researcher to conduct a study on the state of student media in South Africa (at primary, secondary and tertiary levels). - read more...
Snr Layout Artist - Financial Advertising - Johannesburg
Annual reports and other elements of corporate design within a company regarded as leaders in the "investor relations" environment. High pressure, but high rewards as well. - read more...
Marketing Assistant - Centurion/Pretoria
Marketing Assistant with strong graphic design background required for top IT Company. CorelDraw & Microsoft Office experience. Young, vibrant & presentable person, fluent in Afrikaans and English. Basic salary + activity based commission. - read more...
Graphic Designer - Johannesburg
Below-the-line agency in Kyalami looking for a graphic designer to work as part of our creative team. Brochure design, concepts, corporate I.D's and events. - read more...
Writers, Editors, Graphic Designers, Illustrators - Johannesburg
Freelance talent search! Creative Play Factory seeks professional creative talent in the following areas: Animators, artists, editors, graphic designers, illustrators, photographers and writers. - read more...
Media Sales Executive Manager - Jhb
Exciting new health magazine seeks experienced sales executive to operate from Gauteng. Proven sales track record and knowledge of the health industry a must. - read more...
Flash Designers - Expert Level - Cape Town - The Water Club
Prezence (Cape Town) requires highly talented and experienced Flash Designers. Join SA's most talented new-media team crafting the very best in digital creations for SA and worldwide companies. - read more...
Graphic Specialists x 2 - Johannesburg N. Suburbs
Graphic Specialists - x 2 for top Design Consultancy.
Corporate, packaging and some publishing exp. required. Diploma from recognised institute. 1 Med. Wt + 1 Jnr. Not a DTP position. - read more...
Events Manager - Cape Town
Event Manager with experience. Your role will include client liaison, event conceptualization, quoting, running and invoicing of events. You need to be creative yet organized and able to handle pressure. - read more...
Staffing Manager - Cape Town
Rapidly expanding event company is looking for a young, intelligent, energetic, resourceful and organized female Staffing Manager. You must be able to handle pressure and have a pleasant telephone manner. - read more...
Graphic Designer - Somerset West
Dynamic fashion company seeks experienced and energetic graphic designer with a flair for fashion. Candidates must be familiar with Photoshop, InDesign, Freehand and web design. - read more...
More... Submit a job
|
Quote of the day | | "I think the central metaphor of the movie is this notion of what the advertising industry does. In order to make someone want to buy something, they first have to make them feel bad about who they are in order to sell them that thing which will make them whole again, and happy again." - Jennifer Beals
Send to a friend
"Only in our dreams are we free. The rest of the time we need wages." - Terry Pratchett
Send to a friend
"So much of the work is intuitive. The resistance you detect is just that, a kind of evasion, a sense that too much analysis will inhibit creativity." - Peter Weir
Send to a friend
"Language can be abstracted, language can be used as a very beautiful code in poetry, the nuances and the multiple meanings of things, it has a music to it. It has so many things in it. It is also reduced from prose and therefore can be both mathematical, or very, very abstract." - Jim Jarmusch
Send to a friend More... Submit a quote
|
Print any item. Mondi Rotatrim - The Better Performance Paper - www.rotatrim.co.za.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
| 
| Sponsors:
|
| | |
