| No Comment |  The SA Marketing Research Association annual convention last week was certainly a research-rich gathering of the industry with a packed programme of speeches and networking events over four days. Although SAMRA didn't attract the marketers this time round as they had hoped and the venue was a bit 'rustic' for such an executive gathering - although the invited international speakers still loved being out in the bush among the abundance of wildlife, as did most of us - it is early days. The vision, driven by Millward Brown's Erik du Plessis at the request of SAMRA, to establish a benchmarking marketing research conference for Africa which will attract marketers and advertisers as well, is sound. Our industry lacks such thought leadership events as the run-of-the-mill conference companies out there increasingly dumb-down the industry with their sky-high prices and inexperienced and often irrelevant speaker line-ups. One hopes this initiative by SAMRA is built on in the coming years and is supported by the industry.
Enjoy! Louise Marsland, Editor: editor@bizcommunity.com
| | Headlines | Consumers are irrational
Weg takes on Getaway with 'go!'
SABC launches changes to news and current programmes
Listeners from rural areas to make their voices heard
Winners of PRISA PRISM Awards announced
Finalists announced for newspaper industry awards
Picasso and Africa Johannesburg exhibition extended until 25 March 2006
Finalists announced for Proudly South African Homegrown Awards
We're all going on a summer holiday...
HerdBuoys McCann resigns SAA account
| | SAMRA Convention 2006 | | | 14 - 18 March 2006, Dikhololo Game Lodge | |  |
| | | Consumers are irrational
[Louise Marsland] The marketing community has traditionally believed that consumers behave in a rational way in many product categories. But new thinking suggests that consumers often behave irrationally, making split-second decisions, using gut feel to determine whether or not they like something and whether or not to buy it.
HIV prevalence increasing amongst skilled employees
It appears from the results of joint AIDS research conducted by Markinor and the BMR, that HIV prevalence rates among the skilled, the employed and the affluent are higher than generally expected and are also increasing more rapidly than expected. However, current studies and models appear to be flawed and a reliable estimation model does need to be built to ensure more accurate HIV prevalence estimates for South Africa, the SAMRA conference heard last week.
Media planning is not just a numbers game
[Louise Marsland] Industry sage and media strategist, Gordon Muller, challenged media planning paradigms yesterday, 16 March, when he accused media planners of focusing too much on the mechanics of planning and playing a numbers game, rather than on the marketplace out there and qualitative campaigns which understood the "soul" of the medium being utilised.
The effectiveness of retail loyalty programmes
Retail loyalty programmes had an effect on a customer's relationship with the brand, but South Africa was way behind the rest of the world in loyalty programme membership, the annual SAMRA conference was told this week.
How much advertising actually works?
[Louise Marsland]  If a surgeon gave you only a 41% chance of survival as you were wheeled into the operating theatre, would you go ahead with your operation? Well, apparently only 41% of advertising actually works, according to Professor John Philip Jones of Syracuse University, New York, however, continuity is a key to long term advertising effectiveness.
People matter in research
Marketers, advertisers and researchers commonly talk of "consumers", "respondents", "informants" and "customers". What is really meant is "people". So why do we use these terms? More to the point, what does the use of these terms imply? asked Neil Higgs, head of Research Surveys, at the SAMRA conference on Wednesday, 15 March 2006.
Finding the wisdom in research
[Louise Marsland]  Research consultant and industry guru, Brian McMillan, warned researchers that reliance on computer software and ease of access to numbers by the general populace, was blinding the industry and clients to the "wisdom" contained in true scientific research. McMillan was the opening speaker at the Southern African Marketing Research Association (SAMRA) 27th annual convention, near Brits, today, 15 March 2006.
Telephone vs. Mail: Fishing where the fish are - Synovate
What works best for market research tracking surveys: telephone or mail questionnaires? Synovate tackled this sometimes contentious subject at the SAMRA conference this past week.
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Marketing | | 2006 BusinessMap BEE Awards presented at gala dinner
More than 550 of the crème de la crème of corporate South Africa gathered at the Sandton Sun Intercontinental Hotel on the evening of Thursday 16 March 2006 for the presentation of the sixth annual BusinessMap/Business Report BEE Awards.
Championing the South African consumer
The Micro Finance Regulatory Council (MFRC) has been recognised as the most significant force in safeguarding the rights of South African consumers. The MFRC was adjudged best in the Department of Trade and Industry's Organisational Champion Category and honoured with the 2006 Award for Champions at an awards ceremony at the dti group campus on 13 March 2006.
The search for South Africa's community builders is on
The 16th annual Community Builder of the Year Awards was launched on 10 March 2006, signalling the beginning of a search for ordinary South Africans who do extraordinary things for their communities. Sponsored by Sowetan, Old Mutual and SABC, the competition is one of 11 nation-building projects conceived by the late Dr Aggrey Klaaste.
International breakthrough for SA in direct marketing
Not only did direct marketing company proximity#ttp recently become the first South African winner of a direct marketing award at the 28th Annual John Caples International Awards Competition, it went on to win a further three awards. proximity#ttp is a newly-formed joint venture between The Tipping Point (TTP) and Net#work BBDO.
Finalists announced for Proudly South African Homegrown Awards
After intense deliberation and debate amongst the judges, Proudly South African has announced the 39 finalists from 29 different companies for the coveted Proudly South African Homegrown Awards 2005. Now in its second year, the awards celebrate the best Proudly South African companies and products - and the people behind them.
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Advertising | | Facelift for Apex Awards dinner
kulula.com CEO Gidon Novick will deliver the keynote address for this year's Advertising Performance Excellence (Apex) Awards to be held at the Theatre on the Track, Kyalami, Johannesburg, on 5 April 2006, by the Association for Communication and Advertising (ACA), which has introduced many changes.
South Africa surges ahead in international Promax Awards
 Loerie-award winning animation house Masters & Savant has recently received seven nominations in the Promax Dubai & Promax Europe Awards, to be held in Dubai and Vienna respectively. Says Masters & Savant co-founder Roger Smythe, "The amount of nominations we have received communicates that the international community, be it the Middle East or Europe, recognise that South African motion design is among the best in the world."
No surprise that Herdbuoys dumps SAA account
[Chris Moerdyk] It has not been in the least bit surprising to hear that HerdBuoys McCann Erickson (HBME) has announced that it has severed its five year relationship with South African Airways. While the reasons have been diplomatically couched in the fairly typical adspeak commonly used when client and agency go through a divorce - things like "protecting commercial interests" etc - there is very little doubt that at the bottom of this schism is pure and simple human incompatibility.
We're all going on a summer holiday...
[Louise Marsland] The annual advertising industry showcase, The Loerie Awards 2006 will be held a month earlier on 16 and 17 September to try make full use of the more temperate KwaZulu-Natal South Coast weather. Entries open on 1 May and entry eligibility and close is 30 June 2006. Judging will be over the week of 14 August.
Namibians celebrate 10 years of advertising excellence
The Namibian advertising industry held its 10th Annual Gecko Awards - its version of the Loerie Awards last Friday. The single Grand Prix went to Andrew Weir of Weirdesign for his 'Maid in Africa' clothespeg business card.
Exceptional expansion - Lowe Bull
With billings up by 22% year-on-year and increased revenue by 21%, Initiative Media South Africa experienced record growth in 2005 and has started 2006 on an extremely positive note.
Stripping the strapping Stormers
 TBWA\Fusion created a poster and press advert to launch the new adidas sponsored Stormers kit in February 2006. The advert, showing a half-naked Stormers squad fighting over their new shirt, can currently be seen in the Stormers' match day brochure, club shop and around the stadium on match days. "To get a Super 14 start in a Stormers shirt means you've got to earn it" says TBWA\Fusion acting creative director Richard Lamb-Hughes, "We wanted this ad to capture the squad's hunger". The TBWA\Fusion creative team consists of Ryan Barkhuizen, Roger Gordon, Wilton Ackeer and Frederic Benistant, with Marco Grob as photographer.
HerdBuoys McCann resigns SAA account
HerdBuoys McCann Erickson (HBME) has announced that it has, with immediate effect, severed its five year relationship with the national airline, South African Airways (SAA). Managing director, Ann Muthuma, said the decision by HBME to resign the SAA account was a difficult one but in the company's interest, adding that this would not result in shedding off manpower at the agency of more than 80 strong staff. "We took a business decision to resign the SAA account to protect our commercial interests," Muthuma said. "We are very proud of the work that we have undertaken for SAA over the years and our expertise in the airline category was greatly enhanced."
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| | Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
| | | Idea Engineers and Sorcery merge to create full-service agency
Strategic brand and reputation consultancy Idea Engineers and award-winning advertising agency Sorcery have merged to create a marketing house offering an end-to-end portfolio of branding, advertising and reputation management services; operating under the name and brand of Idea Engineers. Former managing directors Janice Spark (Idea Engineers) and Shauneen Procter (Sorcery) will jointly lead as managing partners.
Creative beggars take to Cape Town streets for charity - Vega School
 The first spotting was in Buitengracht, the main traffic entrance into Cape Town's city bowl: A bride in full gear, veil blowing in the South-Easter like in a full scale Hollywood production, followed by her bride's maids and guests. In her hand a sign: "Mad, mad mistake. Need help to fund a divorce lawyer".
See sponsors smile at swim-a-sea-mile - Expanding Branding
 The first ever Durban Sea Swim will be held on Easter Sunday at Vetch's Pier just South of uShaka Marine World, yet another event in the growing Durban calendar that is establishing the city on the world map as a specialist sporting events locale.
Expanding Branding embraces empowerment - Expanding Branding
 Expanding Branding has announced the appointment of Anoka Balram who has taken up her position as a director and shareholder of the company.
Marketing heavyweights on-board for Superbrands South African Council 2006 - Superbrands
 Superbrands, the world's largest independent arbiter of brands, has finalised the independent Council for Superbrands South Africa 2006.
Kemistry works beautifully - Kemistry
Kemistry kicks off the year with our new identity, designed to capture the creative energy that drives human beings - and to reflect the evolution of our value offering.
Stomach is pathway to the heart
 VWV's brief by McDonald's was to touch the hearts of underprivileged children using the distribution of over 500 000 Happy Meal toys. The result? A series of mini parades aptly dubbed 'Golden Arch Marches'. Spanning a two-week period, a golden 100 marches were staged across the country, led by Ronald McDonald, accompanied by a troop of acrobatic 'toy soldiers' and McDonald's-branded bus. The project reached children in outlying, underprivileged areas, as well as those in hospitals and orphanages. Surplus toys were distributed to a selection of underprivileged schools.
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| | Digital | | | Smarter eMarketing | |  |
| | | Quality accommodation now an sms away
The new You-Asked AA Travel Guides SMS booking enquiry system makes finding quality tourist accommodation in South Africa even easier.
Telecommunications expert warns against state regulation
The belated licensing of a second national carrier is an exciting and positive development because competition in the telecommunications industry is very desirable in South Africa in order to open up the market to full competition. This is the view of telecommunications expert Dr Hudson Janisch, who has lectured in telecommunications across the globe including Canada, China and Australia.
STONEWALL+ wins Johannesburg Stock Exchange account - Stonewall+
Digital marketing agency, STONEWALL+, has emerged ahead of a handful of competitors in winning the online communications account for the Johannesburg Stock Exchange (JSE).
Design the legend of the tiger
Onitsuka Tiger Design 2006 Competition has invited design and advertising students to interpret two popular sneakers in a totally South African style. While the students have creative freedom, the tiger stripes must remain prominent. The winner will receive a cash prize of R6000 and the runner-up R2000, in addition to a year's supply of sneakers. The competition is to run at various campuses across the country: Vega School of Advertising, AAA Cape Town, Cape Town University of Technology (design department), and Stellenbosch University (arts and design departments).
Launch of Great South African Blog-Off
News24.com has launched The Great South African Blog-Off, a competition designed to highlight and reward the best blogs in the country. Based on popularity and strength of content, a panel of judges will select a winner each in three categories: platinum (R5000 in cash), gold (R2500 in cash) and silver (R1500 in cash). Complete the online entry form at www.news24.com/promotions/blogoff by 31 March 2006.
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| | Education and Training | |  |
| | | Acquire the power to create your reality - CCI Coaching Academy
A person's power to create their reality is so much a part of themselves that they can't see it, says Master Consciousness Coach Marc Steinberg.
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Eventing | | Seal to head line-up at AIDS concert
 British multi-Grammy award-winning vocalist and songwriter Seal will be the star attraction at HIV/AIDS fundraiser Positive, a fusion of music, fashion, art and cuisine taking place at Sun City, 8-11 June, 2006.
Bright prospects for Johannesburg Tourism in 2006
 Johannesburg can look forward to accelerated business and leisure tourism in 2006 and beyond. That's the word from Eddy Khosa, CEO of The Johannesburg Tourism Company (JTC) which is spearheading the drive for growth in both international and domestic tourism to the city.
Call for media to support fashion industry
The theme for this year's Cape Town Fashion Festival - which starts today, 16 March 2006 - is 'Wear South African' as designers and manufacturers step up the heat in getting South Africans to support the local retail and business sectors. Says designer Craig Port, "The time has come to trust and believe in our designers. I believe the media can play a bigger and better role here. It starts with the local press and then filters to the man in the street. To be honest, we've got more media interest internationally.
SARS and taxpayers set to join hands
At Biznetwork on Wednesday, 15 March 2006, SARS will engage with its business target market when Leonard Radebe, general manager for operations at SARS, and Franz Tomasek, assistant general manager for legislation, will discuss business tax with Bernard du Plessis, a tax director at Sonnenberg Hoffmann Galombik. This is part of SARS' communication objective of interacting with stakeholders and building constructive partnerships with representative organisations.
Cape Argus & Pick 'n Pay entertain cycle tour guests in style - Loudfire
 The main sponsors of the world's biggest individually timed cycle race, the Cape Argus Pick 'n Pay Cycle Tour, treated their guests to an unparalleled hospitality experience at the finish of this year's Cycle Tour.
Explore the experience - Unplugged
[Rick Melvill] The concept of experiential marketing is the latest trend in the industry that has got everyone talking. Now - if only people would talk about the experiences themselves as they are talking about the concept - the objective will have been met.
Black and White Big Bash - Soapbox Studio
 Standard Bank commissioned Soapbox Studio, for the fifth year running, to add some style to its Annual Big Bash held at The Sandton Convention Centre. In original style they did just that by developing a stylish black and white theme that was evident in every aspect of a truly tasteful evening.
94.7 Winners Only Party uses Venue Technical Services at Emperors - Gearhouse SA
 94.7's Winners Only Party was a joint venture between the radio station and Emperors Palace with a 2.5 million rand prize at stake and a brand new Volvo to boot. 2000 finalists identified by 94.7 over previous months together with their partners were treated to an event with a difference and Gearhouse Venue Technical Management at Emperors ensured that the event was technically superb.
Jack Nicklaus at Serengeti site visit - Mortimer Harvey
 LM&P was selected to hold a press and TV conference for Serengeti Golf and Wildlife Estate - a prestigious new development situated on over 800 hectares of prime real estate in Ekurhuleni.
Constructively building the nation
National Construction Week 2006 will be co-locating alongside The Star Interbuild Africa, 26-29 July 2006, at the Expo Centre, Nasrec. The Star Interbuild Africa, together with Plumbdrain Africa, Aircon-Vent Africa, Building Services Africa and Woodpro Africa, is the largest building and construction exhibition in Africa covering industrial, commercial and residential sectors, according to organisers Specialised Exhibitions.
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6 - 8 June Sandton Convention Centre
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Contact Fran Lurie at Exhibitions for Africa on 011 886 3734.
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Exhibitions | | Picasso and Africa Johannesburg exhibition extended until 25 March 2006
Standard Bank has extended the Johannesburg run of Picasso and Africa by one week due to the enormous public interest in the exhibition. So far over 30 000 visitors have visited the first comprehensive showcasing of Picasso's work in South Africa at the Standard Bank Gallery.
Bringing home Johnnic's success
The Home Show, South Africa's newest home interest exhibition that took place 16-19 February 2006 at Sandton Convention Centre, was a success with exhibitors and visitors alike, according to the organisers. The Home Show is part of Johnnic Communications' Specialist Division.
Beauty world prepares for annual makeover
 Expect innovations and variations at this year's Beauty Africa 2006, the annual beauty industry exhibition to be held at Sandton Convention Centre, Johannesburg, 15-17 July. Key among the innovations is the new corporate identity with its distinctive look and feel, designed by Tenaka's Tribe Productions. In addition to the expo, hair and fashion shows, competitions, makeovers, demonstrations and other events running alongside it, Beauty Africa will also host several seminars on a diverse range of topics for those professionals or consumers keen to learn more about the secrets of eternal beauty.
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Magazines | | Weg takes on Getaway with 'go!'
Coming in July to a shelf near Weg: English sibling go!, Media24's new outdoor and travel magazine - guaranteed to shake up the market as much as Weg did with its launch.
seventeen magazine scores an Afrikaans hat-trick
 With seventeen to publish its third Afrikaans special issue in June 2006, the first in a series of special Afrikaans editions planned for this year, the magazine's total print order for June will effectively increase to 58 000 copies.
CLASSICfeel has once again posted increased circulation figures in the latest ABC results - DeskLink Media
 ACT winner CLASSICfeel has once again posted increased circulation figures in the latest ABC results. The niche magazine's circulation has gone up from 3141 for the period January to June 2005, to 3801 for the period July to December 2005.
Grown up and loving it! - Media24 Women's Magazines
 Forty years on, Fairlady has a new lease of life! Under the editorship of Suzy Brokensha, the magazine offers both a visual feast and a thoroughly engrossing and entertaining read.
Saltwater Girl releases winter fashion mag
 Saltwater Girl magazine has just released its second fashion magazine. The over-sized, glossy, winter fashion issue falls among SWG's alternative publishing schedule of 16 publications and allows marketers to zoom in on the lifestyle, fashion and sporting interests of a proactive independent female market.
Empowering men to live it up
 Men's Health Living - a bi-monthly practical decor magazine for South African men - went on sale from 15 March 2006. Edited by Men's Health's creative director Piers Buckle, the magazine speaks to men about what matters most in every aspect of their home lives. The first issue is a 136-page, new format size magazine, in the same irreverent and service-orientated spirit appreciated by Men's Health. Targeted at the high LSM reader of +35 years old, the initial print run will be 45 000 magazines and is available countrywide from leading retailers and niche decor and DIY stores for R25.
On an upward cycle
 Bicycling magazine has shown 91% growth in sales over the past three years from its first ABC of 10 606 (Jan-June 2003) to the most recent ABC figure of 20 257 (July-Dec 2005), the fifth successive increase since launching in March 2003. Comments associate publisher Paul Kaye, "Publishing nine issues is indicative of the growth in the sport of cycling and the demand for a quality publication. Bicycling's strength is our 'how to editorial put together by our top class editorial team. Being able to publish nine issues is also indicative of the support that we are receiving from the cycling industry."
New editor for The Property Magazine
 The Property Magazine has appointed Carola Koblitz as the magazine's new editor. Koblitz has been acting editor for the past few months. A journalist with 18 years' media experience, Koblitz spent 16 years in television with her own highly successful broadcast production company before becoming a full-time print journalist in 2004, specialising in property. Says Tony Vaughan, MD of Media Nova: "Carola lives and breathes property and is a great asset to the magazine not only for her media experience but for the many sides of the property business which she understands."
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| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | SABC launches changes to news and current programmes
[Issa Sikiti da Silva] In a move set to "deliver balanced, critical and relevant information to empower all South Africans", the SABC launched new additions and changes to its news and current affairs programmes at the Sandton Convention Centre, Johannesburg, yesterday, March 16, 2006 - at a total cost of R45 million.
Call for nominations for the 2006 Nat Nakasa award
The Print Media SA's Media Freedom Committee, SANEF and the Nieman Society of Southern Africa are now accepting nominations for the 2006 Nat Nakasa Award for Media Integrity. Deadline is 15 May 2006.
MPASA appoints new manager
Sandy Goulding has been appointed manager of the Magazine Publishers Association SA (MPASA), effective 1 March 2006. A high school teacher, Goulding's love of the written word lured her into the publishing arena. Her experience spans the roles of freelance writer (consumer, educational and technical) editor and managing editor. She has worked for Heinneman Publishers, Penta Publications, AngloGold and Gauteng Tourism Authority; studied at Wits Business School; and implemented the national skills strategy in the tourism sector. An 'in principle' decision to return to the publishing arena, taken in October 2005, saw to her taking up her current role with MPASA.
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| | | Finalists announced for newspaper industry awards
Finalists for the 2006 Frewin, McCall and Joel Mervis competitions have been announced. Organised by the Newspaper Association of South Africa, these three competitions recognise newspaper excellence in all areas of disciplines - advertising, print and production, layout and typography, and the balance between the use of pictures and graphics - using industry-set criteria.
100 years of history through the eyes of local artists
 As part of its centenary celebrations, the Sunday Times is commemorating the various newsmakers and events that made the paper's century go round by erecting a series of permanent public art memorials by local artists.
Focusing distribution to reach more formal businesses - Big News
Research conducted by Lesoba Consult in 2004 showed that half of BigNews's 140 000 circulation reaches formal businesses. The other half constitutes those busy setting up businesses and occasional or informal traders.
Media 24's Soccer Laduma dominates sports interest market
Weekly newspaper Soccer Laduma continues to dominate the local sporting and soccer interest market with a 19% year-on-year circulation growth - an increase of 44 313 copies per week in one year (July-Dec 04 compared to July-Dec 05). Editor Peter du Toit attributes its success to the increasing affluence of the soccer-crazy market, editorial newsworthiness, attention to detail of the content and interest features, and the emphasis placed on the distribution channels. Soccer Laduma's current circulation ABC is 288 822, with a 37.2% LSM 5-7 readership increase and a 82.2% increase in the LSM 8-10 market over the past four years.
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 | Gauteng Business
SME decision-makers in Gauteng can now turn to a newspaper that will provide them with relevant
news, views and management insights to help them run their businesses more efficiently.
To advertise in this Media24 publication, please call 011-877-6111 or go to
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| | | News24.com launches Games Channel - Forge
SA's largest news site News24.com has launched their Games Channel featuring a wide selection of free online gaming titles from casino, puzzle and card games to sport and arcade games.
Are interactive websites becoming marketing wallpaper? - Purple Cow Communications
Interactive websites utilising Flash have been en vogue since this technology became more accessible during the mid to late Nineties. The ascent of broadband connectivity in turn saw online audio and video streaming becoming commonplace across Europe, North America and further afield.
Prezence launch exciting online adventure for Hip2b2 - Prezence SA
 Prezence, in conjunction with Bright Sparks, have developed an online adventure game for The Shuttleworth Foundation's youth brand, Hip2b2. The objective behind the campaign is to promote STeM (Science, Technology, entrepreneurship and Math) to young South Africans.
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| | | kulula.com flies into Lanseria - Airport Media
 With the help of Airport Media, kulula.com is advertising on the doors entering the terminal from the car park, firmly entrenching their brand at Lanseria International.
Putting the spring back in your step
Through well-positioned billboards, AA-rated Primedia Outdoor achieved the main objective of establishing in the eyes of consumers the recently launched Springbac, a health drink that replenishes nutrients depleted by consuming alcohol - a new product category. Cape Town-based Hippocampus produced a campaign, which included TV and print, illustrating the effects of alcohol on the human body and the benefits of consuming Springbac to counter these effects. Says Dashni Naidu, marketing manager, Primedia Outdoor, "Exploiting the power of outdoor successfully created awareness of this unique and exciting product."
Tassies revival
 Tassenberg wine, an old favourite in South Africa (who would forget those student jols?!) has been given a fresh release through a well-crafted outdoor campaign using Clear Channel Citilite billboards in Namibia and other southern African countries.
Dettol cleans up with The Letter Corporation
Dettol's recent advertising campaign by The Letter Corporation includes traditional washroom posters showcasing the latest range of product extensions (men's and women's deodorants), branded soap dispensers, and Dettol soap samplings. "Washroom advertising provides precise communication platforms that target consumers according to their lifestyle... Providing a 360° campaign solution for Dettol is an indication that washroom media is the ideal channel to deliver information to targeted audiences," says Andrew Kramer, managing director, The Letter Corporation. The campaign has been running at Planet Fitness gyms and sports club locker rooms in Johannesburg, Cape Town and Durban.
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Printing | | Spekta quality now at Paarl Print
Paarl Print has acquired Spekta Hybrid FM/AM screening software to increase print quality in its computer-to plate (CtP) department. "The new... software allows Paarl Print to offer clients the latest screening technique, excellent quality and freedom from moiré. It enhances the life and vibrancy in the midtones and results in superior reproduction of fine detail," explains Paarl Print's pre-press manager, Wim Verkuyl. Spekta offers both FM and AM screening and excels at reproducing photographic qualities of images; the quality difference can clearly be seen in printed texture, colour and lettering.
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| | | Feel as good as you look - Frieze Films
 The currently flighting television commercial for Lux, which was directed by Jason Fialkov of Frieze Films, is a bold statement attesting to the beautifying properties of the product.
A glance at The Asylum - The Asylum
 Young Director Anton Visser's Lions Shortlist and Shots/CFP-E Young Director 2nd placing achievement has attracted international exposure and has already led him into directing two commercials for Europe.
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Public Relations | | Winners of PRISA PRISM Awards announced
Ekurhuleni Metropolitan Municipality has won the PRISA PRISM Gold Award for excellence for its PR campaign "Business is Red Hot in Ekurhuleni" Business Week. The winner of this year's Silver Award is Marcus Brewster Publicity for the "Emerald Spring Derby" campaign, undertaken on behalf of Emerald Casino Resort.
The business of poetry - SoulCircle
Poets will become a key to unlocking culture meaning, building relationships and developing leaders, says Mandy de Waal who looks at the rising phenomenon of poetry in business.
Unplugged to work with Standard Bank on internal communications project - Unplugged
Experiential marketing and communications specialists - Unplugged Architects has been tasked with contributing to the internal communications challenge of 'engaging with values' at Standard Bank.
Organisations warned to prepare for looming bird flu pandemic - Crisis Communications Consultancy
With the global rise in the number of H5N1 avian influenza virus (H5N1) incidents and positive identifications of the virus being reported in Nigeria and Egypt, South African companies are cautioned to have PR crisis contingency plans in place to deal with a possible outbreak.
A PRISM for Atmosphere
Atmosphere Communications has won a PRISM Award in the consumer marketing category for its MWEB Home 1-gigabyte ADSL campaign at PRISA's recent annual awards ceremony in Johannesburg. Says Nicola Nel, MD of Atmosphere Communications, "The superbly implemented campaign achieved publicity well in excess of our targets and following the launch, MWEB Home had to employ more call centre staff to handle the increase in consumer queries." Atmosphere was also nominated in the same category for the launch of the David Beckham Instinct fragrance for Indigo Cosmetics, and in the marketing communications category for its school bus safety campaign for AA Test & Drive.
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Advertise in the first 3 issues and WIN a Rugby World Cup Package.
For more info contact Rob Cowan (CT) on tel: 021 671 1554 or email: rob@rugbyworldsouthafrica.com or Mark Leighton (JHB) mobile: 083 252 8383 |
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| | | Listeners from rural areas to make their voices heard
[Issa Sikiti da Silva] Once "forgotten", "neglected" and marginalised", listeners from rural areas who tune to radio stations such as SAFM, RSG, CKI, Umhlobo Wenene, Thobela, Phalaphala, Munghana Lonene, Ligwalagwala, Motsweding, XKFM, Lesedi, Ukhozi, Lotus, and Ikwekwezi, will now be able to make their voices heard when the new SABC additions and changes are implemented next week.
One good turn deserves another
The innovative radio New Year's Revolution Promotion from 94.7 Highveld Stereo and Emperors Palace, which offered the chance to win a new lifestyle worth R3 million, more than succeeded in its primary objectives of attracting listenership and promoting the casino's Winner Circle.
Tourism Radio goes mobile
Tourism Radio, the location-based service for international visitors, has signed a partnership deal with Vodacom to allow access to the latter's wireless network. Using a hook-up between the GPS system and Vodacom's MMC technology, the system broadcasts directly from the vehicle in which the visitors are travelling.
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| | Research | |  |
| | | Hofmeyr joins Synovate as Global Head of Insights for new brand practice - Synovate
Leading brand commitment expert Jan H. Hofmeyr has been appointed Global Head of Insights for Synovate Brand & Communications, the company's newest practice, effective April 1st.
Mictert's BEMP looks at consumerism issues - Mictert Marketing Research
Black upwardly mobile professionals give their views on social status and spending money, in fieldwork specialist Mictert Marketing Research's annual Black Emerging Market Perceptions (BEMP) study.
Temperature of Domestic Tourism in South Africa? Hot! - Synovate
Travel consumers want atmosphere, memories, escapism, responsive hosts and their expectations met, according to Synovate's first measurement of the South African Domestic Tourism Barometer, a unique study focusing on the upper LSM's.
The new black middle class: its economic power - Research Surveys
RS, South Africa's leading marketing insights company, in conjunction with the UCT Unilever Institute of Strategic Marketing, has conducted a ground-breaking study into the size, make-up, buying power and mindsets of the so-called new black middle class in South Africa.
South Africa's state of mind as we enter 2006 - Research Surveys
Research Surveys has conducted several studies in recent months amongst representative samples of SA adults (aged 18 years and older) from all over South Africa, to determine their reactions to various issues and to determine their overall levels of well-being.
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| | Retail | |  |
| | | The fish that didn't get away
 In a market with rapidly increasing consumer choice, I&J's Takalani Sesame Campaign (tied to the hit TV kids' programming), ensured that its range of 'Fish Fingers' and 'Chicken Fingers' retained a strong brand presence by commissioning BBDO Cape Town to develop an educational campaign that stimulated successful learning among fish finger-mad children.
A true FMCG industry one-stop service shop - PackShots
A unique FMCG industry one stop service shop - PDC.za Product Listing, Barcode Scannability and Verification Reporting, Pallet Optimisation and PackShots Digital Images services, are all being hosted via a customised information portal currently published at www.packshots.info.
Facelift for Freshpak Rooibos
 Rooibos tea brand Freshpak has been revamped with respect to packaging, the addition of three new variants (Delicious Berry, Peach and Green Rooibos and Lemongrass) and availability of a fifth size (160 bags). Philippa Ladany of Jansen International has modernised the Freshpak logo, tea cup and trademark Ndebele border. "It's a clean attractive look that is vibrant and truly South African," says brand manager Aniesa Patel. The redesign will be supported by print campaigns in leading publications and an above-the-line TV campaign, with adverts to be flighted throughout the year on SABC1, 2, 3 and e.tv.
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Sales | | Ten points to consider when designing and implementing high-impact sales promotions - Conceptualise
The immediate revenue-boosting advantages of sales promotion activities are well understood by SA marketers. Much less widely appreciated, however, are the serious problems which could arise when initiating competitions and game shows without giving proper consideration to the key technical requirements at the conceptual stage.
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Sponsorship | | Kitting out the nation for 2010
In preparation for the 2010 Soccer World Cup, Altech Autopage Cellular will be giving away brand new soccer kits, in a variety of colours and combinations, to underprivileged teams from communities around South Africa. Deadline for submitting qualifying motivations is Saturday, 15 April 2006.
Absa renews Fedhasa sponsorship
Absa renewed its annual sponsorship of R300 000 with the Federated Hospitality Association of South Africa (Fedhasa) on Wednesday, 15 March 2006. Absa's sponsorship, which started in 2005 and is renewable annually, is being used to improve the service and standards of the tourism industry by bringing new and innovative financial solutions to the industry.
In touch with American Idols
Mobile content and entertainment provider iTouch has signed a sponsorship deal in association with the new series of American Idols. iTouch will use the show to market its 35050 brand for ringtones, images, chat and info-text services. Says Thomas van der Linde, chief marketing officer at iTouch, "The show perfectly targets an audience that enjoys music and entertainment that is personal and involving, and reinforces the positioning of 35050 as a fun, interactive brand that supports young aspiring musicians and their fans."
Shopping with Visa never goes out of fashion
As the main sponsor of the 2006 International Fashion Sale, Visa had to create a branding campaign in keeping with the fashion theme while also further entrenching its positioning as an everyday payment partner, as expressed in its payoff: "Visa. All you need". Grey Worldwide Design's solution was to create wrap-around panels for the exhibitors' booths that sported the image of a fashion-lover's "dream" cupboard, filled with everything from shoes to suits to stylish luggage. It was supported by till-point posters, advertising in the voucher booklet, and branding at the entrance and VIP area.
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| | TV | |  |
| | | Discovering the martial arts
Discovery Channel will be launching a double-bill martial arts segment end of March 2006.
Growing sustainable development
Starting 1 April, Living Land, a television series addressing questions around land reform, is scheduled for broadcast on SABC2 on Saturdays at 10.30am. The 26-episode series offers handy, educational information to emerging farmers.
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Gallery | | EXSA AGM and Conference 2006
 
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''Evolving Africa's Broadband'' with iBurst
 
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Two-n up the heat
 
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Meet the FHM Homegrown Honeys
 
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More galleries...
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New accounts | | Nike SA appoints Vulindlela Communications to produce HIV/Aids awareness DVD - more infoIsidingo goes freelance - more infoSTONEWALL+ wins Johannesburg Stock Exchange - more infoSAReunited.com has appointed newly launched Cow to generate brand awareness through public relations.Espial to style SAA food packaging - more infoChicken Licken appoints Tracy O'Brien Publicity - more infombc catches Netcells - more infoR.E.D has produced the Spitz fall/winter retail campaign and TV commercial featuring Carvela, Kurt Geiger and La Coste.Marlene Truter says ''cheese'' - more infoRugby World SA licensed to In-Site Media - more info
More... Submit news
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People on the move | | New appointments at FCB South Africa - more infoMoving up at Mortimer Harvey - more infoJP Fourie has been promoted to Account Director at Admakers International - more infoNeil Piper joins CAR magazine - more infoOwen Ingarfield has been promoted to Art Director at FCB Impact 361, FCB South Africa.Erica Gunning has been promoted to Media Director: Strategy and appointed to the Starcom Board.Nathalie Jeanmonod appointed to head up Spannerworx Publishing's writing agency - more infoGary Meyer has joined iNTETECH, an i-service company, as Graphic Designer.Gugulethu Zulu has been appointed Account Manager on A1GP account for Mortimer Harvey.
More... Submit news
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Events to diarise | | Fully sponsored 3 month intensive training - Film & TV Unit Monash South Af, Johannesburg, 20 Mar
The Film & TV Unit at Monash is offering highly talented women the opportunity to apply for a 3 month full time, fully sponsored, intensive course in audio visual production.
Introducing Aperture - Apple Seminar Series - Apple, Joburg/Cape Town, 22 Mar
Apple is hosting a free seminar to showcase Aperture, the first all-in-one post-production tool for professional photographers.
''Confluence_4'' - fashion working with film - Afda students, Johannesberg, 24 Mar
The coming together of four unique and talented Fashion Designers who want to change the face of fashion by taking it out of the lofty towers of the northern suburbs to the real consumer - to change the perception that is so exclusive.
SASWA Radio Drama Script Writing Workshop - SASWA, Johannesburg, 24 Mar
After years without drama, SAfm has revived its drama department and is looking for scripts.
The SAARF Radio Road Show - SAARF, Jhb, Dbn and Ct, 28 Mar
Spend an interesting time with SAARF on a review of RAMS® and the radio research scene.
Retail South Africa Conference - Trade Conferences Int., Indaba Hotel, Fourways, JHB, 05 Apr
Exploring the challenges of a changing retail environment in SA.
Professional Event Management and Co-ordination Workshop - Merle Falken Inc, Cape Town and Johannesburg, 05 Apr
This four-day workshop examines the event planning process and provides the tools and strategies to effectively organise, implement, and monitor all the products, services and service providers that will bring an event to life.
AMASA AGM - AMASA, JSE, Sandton, 05 Apr
The 2006 Roger Garlick Award finalists will be announced and the new AMASA committee elected at the AGM.
Public Relations Practice Course - PRISA / ProVox, Windhoek, 24 Apr
Practical short courses designed by Public Relations industry - enrolments now open.
Interaction between Text and Graphics - Stellenbosch University , Stellenbosch, 25 Apr
If you are involved in the writing and designing of any type of document, especially if you have had no formal training in the use of text and graphics, this seminar will benefit you.
Market Research 101 - Market Tree & Eighty20, West-Rand, 04 May
An insightful one-day workshop with a Q&A session, guest speaker, free gift and added special offer - an absolute 'must' for business owners and decision-makers!
Adobe Photoshop CS Upgrade - AAA School of Advertising Cape, Cape Town, 09 May
This course is aimed at those who have had previous experience of Photoshop, but are looking to upgrade to CS (Creative Suite).
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Upcoming events | | | IAA Exhibition - , Dubai, 20 MarThe Perfect Publishing & Publicity Workshop - The Write Co, Cape Town, 20 MarThe Principles of Brand Building - Vega School, Green Point, Cape Town, 20 MarThe Practice of Brand Communications - Vega School, Green Point, Cape Town, 20 MarComplete Publishing Workshop - The Write Co, Cape Town and Johannesburg, 20 MarSearch Engine Marketing Strategies - Perfin International, Pretoria, Johannesburg, 21 MarWomen in Business Workshop - Event-telligent, Cape Town, 22 MarStrategic Marketing Planning - SBS Conferences, Sandton, 22 MarProfessional Sales Management - IMM GSM, Johannesburg, 22 MarKey Account Management - Global Best Practice - SBS Conferences, Sandton, 23 Mar | More... Submit an event
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| Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| | Production Manager/Traffic - Cape Town
Experienced person required for small but very busy agency. The ideal candidate has previous experience, excellent knowledge of printing and reproduction processes and is able to perform well under pressure. An aggressive temperament is not a problem! - read more...
Contact Centre Agent - Cape Town
I am searching for FIAS certified agents with a minimum of 1 year call centre experience. Previous unit trust experience is a plus but not a must.
- read more...
Designer/Layout Artists x2 - Jhb North
Be part of a dynamic team to launch a new magazine. If you are available immediately and have 3 to 4 years design experience, please send me your cv today! - read more...
Product Information Developer - Cape Town
Kalahari.net is looking for a dynamic product information developer. The successful candidate should be willing to take initiative, be technically minded, methodical and able to work under pressure. - read more...
Senior Producer - Johannesburg
Masters & Savant has an exciting position available for a senior producer work in the field of high-end design and animation for television. Candidates should have animation house, agency or production experience. - read more...
Consultant/Developer - Media Marketing Toolkit - Johannesburg
MDDA is developing a Marketing and Advertising Toolkit for the small media sectors. We require a consultant to integrate existing materials to assist grassroots media projects and develop/manage other necessary information. - read more...
Request for Proposals: Short Term Evaluation MDDA - Johannesburg
In order to ensure that its tools and systems are user friendly and assist projects and potential beneficiaries to interact with the MDDA, the MDDA has decided to do an evaluation of the current forms and procedures. - read more...
Sales/Operations Co-ordinator - Rivonia
Tollreach promotions needs a Sales/Operations Co-ordinator to market the medium. The person should be energetic, positive, and able to handle sales calls and operations. - read more...
Purchasing Manager: FMCG Supply Chain - Johannesburg
Key areas of responsibility: pricing agreements for raw and packaging materials, third party contracts and indirect spends; annual cost of sales budgets, cost and process effectiveness; liaison with manufacturing. - read more...
Journalist - Jhb North
Do you have a thorough understanding of current, celebrity and social affairs? You will need to constantly seek out and research potential topics of interest with good interviewing skills. - read more...
Executive Brand Representatives - Nationally
Studentwise, a national staffing company seeks executive brand representatives in all regions for a marketing assignment on a 4 month contract (April to July 2006). Drivers license is essential. - read more...
Publication Manager - Midrand
Publications Manager (R400k-R600K) Midrand. Proven track record in the publications industry, and should have covered product research, editorial, production and marketing of publications. - read more...
Senior Consultant - Sandton
Studentwise, a national staffing services and promotions company, seeks a senior consultant for its Johannesburg office. The position involves recruitment, selection, candidate placement and client service responsibities. - read more...
Business Development Managers x2 - Durban
Business Development Managers: Durban/Johannesburg based. Strong, tenacious, independent, outgoing individuals from high-ethos, high-service industries. Should hold qualification in Public Relations or Marketing. - read more...
Account Executive/Account Manager - Cape Town
Experience in an advertising agency of a minimum of 2 years is a must & you should be able to operate daily on your own - trafficking and processing your own work. - read more...
Senior National Marketing Manager - Johannesburg
Leading fashion retail chain requires an executive level marketing manager to lead marketing initiatives for the largest division. Responsibilities: overall strategic leadership of the division; custodianship of corporate identity. - read more...
Recruitment Consultant - PR Agency - Randpark Ridge
Recruitment Consultant required to head up the Recruitment Division of this PR Agency. You will drive the full recruitment cycle process and be responsible for the division's growth. - read more...
Business Change Enablement Manager - AA - Johannesburg
Lead multiple projects and translate identified initiatives into executable projects. Key responsibility areas: set up processes and organisational structures; lead change process for multi-dimensional implementation; oversee all change projects. - read more...
Receptionist - Production - Bryanston
Receptionist - small film prod. co. Bryanston Immed. Excellent frontline person - good comms skills, well-dressed & spoken, prof. in MS Word, Excel & Internet, e-mail. Also need excellent English skills. - read more...
Marketing Officer - Bronkhorstspruit
Be responsible for marketing the organisation including promotional material. Candidate must have 5 years experience in marketing/fundraising; experience in project and senior management; strategic planning and leadership. - read more...
Regional Field Manager - Jhb
Ensure quality and deadline driven regional field team. Manage the work process via the field managers ensuring delivery of quality work. Train and motivate managers to obtain optimal output.
- read more...
Field Manager - Cape Town
Manage fieldworkers to ensure timely delivery of quality work. Training and motivating fieldworkers to obtain maximum, quality and cost effective output. Must have own transport and strong people management skills. - read more...
Sales/Account Director - Fourways
To join exciting young company and further grow market share for the business. Market mobile and new ambient media to existing and new contacts and advertising agencies. - read more...
Strategic Planners - AA - Johannesburg
Middle to heavy-weight AA Strategic Planners required to develop and present integrated TTL communications strategies and pitches for a variety of accounts. - read more...
Media Manager/Operations Manager - Jhb North
Dynamic position available for a dynamic agency!
You must have worked in a media agency previously handling either a buying or planning position. Strong media skills required. - read more...
Business Development Manager - Randpark Ridge
BDM required to generate new business for well established PR company. Must have a track record of success in sales and marketing. Min IMM diploma and 3+ yrs sales exp.
- read more...
Junior Graphic Designer - Johannesburg
Johannesburg based magazine is seeking a junior graphic designer for magazine layout and advertising. Small team requiring a hard-working, self-motivated team player with good people skills. - read more...
Manager - Magazine Advertising Sales - Jhb Candidates - Ct Position
Looking for a challenging opportunity, plus a change in scenery? Want a move to the publishing hub of SA, Cape Town to join an award-winning publishing group? Read further... - read more...
Account Director - Cape Town
Searching for a passionate, gutsy and experienced advertising Account Director with a thorough knowledge of TV, radio, print and direct marketing. You must be highly organised and hungry for business. - read more...
Brand Manager - Cape Town
Our Cape Town based retail client is looking for the newest member of their Brand Development Team. Experience of a minimum of 5 years brand/business marketing experience needed. - read more...
National Advertising & Sales Manager - Cape Town
Well-known magazine publishing house seeking dynamic driven individual with at least 5 years proven sales and industry related experience at senior level. - read more...
Receptionist/Accounts Assistant - Telecomms - Johannesburg
Manning of low volume switchboard, whilst assisting with basic bookkeeping duties, debtors/creditors. General administration duties and office management. MS Office with excellent MS Excel skills and graphing ability. - read more...
Account Manager - Research - Sandton
At least 4 year's relevant market research experience in a research agency, client company or management/marketing consultancy. A passion for brands and advertising a must. - read more...
More... Submit a job
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Quote of the day | | "The public is the only critic whose opinion is worth anything at all." - Mark Twain
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"Beware when any idea is promoted primarily because it is "bold, exciting, innovative, and new." There are many ideas that are "bold, exciting, innovative and new," but also foolish." - Donald Rumsfeld
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"The key to accepting responsibility for your life is to accept the fact that your choices, every one of them, are leading you inexorably to either success or failure, however you define those terms." - Neal Boortz
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"My work is being destroyed almost as soon as it is printed. One day it is being read; the next day someone's wrapping fish in it." - Al Capp
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"Fashion is only the attempt to realize art in living forms and social intercourse." - Francis Bacon
Send to a friend More... Submit a quote
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Print any item. Mondi Rotatrim - The Better Performance Paper - www.rotatrim.co.za.
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Headlines in our March issue:
NEWS FROM THE HOOD:
Community media rising
BATTLE OF THE TITANS:
Caxton vs. Media24
ZULU NATION:
A warrior identity for SA?
For more information or to subscribe email query@brandmagazine.co.za
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