Bizcommunity.com
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South Africa’s leading advertising, marketing and media news resource for the industry 22 Aug 2005
Marketing, Advertising, Branding, Cinema, CRM, Design, Design Indaba, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Newspapers, Online Media, Out Of Home, Printer of the Year, Printing, Production, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, WPC8.

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Bizcommunity.com celebrated its 4th birthday this weekend and today's column has to pay tribute to our readers and advertisers who have taken us from zero to 43 000 subscribers (requested) a week, over 2 million page impressions a month and over 120 000 website readers a month... Founded by old school friends, Andre Rademan and Ken van Ginkel, who had a vision, and built by industry word-of-mouth, the team is now 10 strong, has offices in Cape Town and Johannesburg, and is a bunch of lively, passionate, dedicated individuals. Today's column is also a tribute to this talented entire team for the success we have become - thank you to everyone, you are the bizness!


CAPE TOWN HEAD OFFICE: back left Riaan Kriel (sales), Shan Radcliffe (support), Dries Badenhorst (sales director), Gail Erispe (admin controller); front left Elbie Kruger (production), Andre Rademan (MD), Ken van Ginkel (support director), Matthew McLeod (IT).
JOHANNESBURG BUREAU: from left Pierrette Spadoni (sales); Louise Marsland (editor/editorial director).


Headlines
  • Advertising judges announced for Loeries
  • FCB restructures
  • Getaway is sweet sixteen
  • New acting CEO for mfsa
  • Get news in a flash
  • Networking at the movies
  • Print media in good shape says Patterson
  • Sports Illustrated climbs into cyberspace
  • ABCs for Jan - June 2005 show youth titles are the winners in circulation
  • New titles for Mafube
  • Advertising leadership levels have declined
  • Shoplifters can close retail doors
  • Newspapers get proactive
  • Jan to June 2005 ABCs out today


  • Marketing
    New acting CEO for mfsa
    The Marketing Federation of South Africa (mfsa) has announced the appointment of Brendan O'Donnell as its new acting CEO. O'Donnell takes over from Dee Blackie, who is the current chairperson of the mfsa's executive committee. Blackie will stay on in a consulting capacity to ensure a seamless handover process.

    Incubating success in SA
    Incubation projects, which assist entrepreneurs to take their ideas and innovations to market in a sustainable and profitable manner, are a vital contributor to the growing South African economy, helping to create employment, generate wealth and contribute to a diverse and powerful local economy.

    Learn to sell wine
    The UCT Graduate School of Business (GSB) is running an innovative short course on wine marketing and global competitiveness in September. The course will be presented by Dr Johan Bruwer from the University of Adelaide in Australia, a senior lecturer in Wine Business Management and an internationally awarded market researcher and author in the wine industry.

    Hot new tables at the casino
    Emerald Casino Resort has created media space on its gaming tables, a tool leveraged to increase awareness of its recent Hot Twins prive promotion as well as adding value for its promotional partners in a highly receptive environment.

    Networking for SMEs
    A joint networking venture between First National Bank, Prime Stars (a subsidiary of Primedia) and Frontrunner Publishing will be launched on Friday 19 August 2005 in collaboration with public and private sector industry leaders, including the Chambers of Commerce and Industry South Africa (CHAMSA) and the Umsobomvu Youth Development Fund.

    Mobilise your Marketing - The Write Co.
    This four session workshop on how to write a marketing plan will teach you how to put the most effective - and workable - marketing plan together and use it effectively to devastate the competition!

    Dreams realized in new Game Card Promotion - Penquin International
    Leading marketing solutions company Penquin International together with Emperors Palace and The Star has given some lucky participants opportunities to realize their dreams in the Emperors Palace Game Card promotion.

    Climb into the consumer's car - Tollreach Mindblast
    Tollreach Mindblast introduces 'Headspace' - a brilliant new way to talk to consumers travelling on the roads to holiday destinations. Headspace - The Highway Holiday Show is a vibrant CD production, which is going to be distributed to travellers at the Wilge toll gate this December.

    12 Years of impactful communication and moving with the times - Is'Godi
    Is'Godi has given advertisers a credible and impactful communication option for over 12 years. Independent research shows that regular viewers follow the show on a monthly basis and respond to Daisy and her team's recommendations by buying the products that are presented on the show.

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    Advertising
    Advertising judges announced for Loeries
    The full list of participants on The Loerie Awards Advertising Category judging panel has been announced. Judging of The Loerie Awards 2005 entries will take place at the AAA School of Advertising (Johannesburg) from 26 September to 30 September. Judging panels for the other categories will be announced soon.

    FCB restructures
    [Maserame Mouyeme ] In today's topsy-turvy economic environment complicated by fragmented audiences and disparate social fortunes, a good account director should - in theory - be able to step into the client's shoes and fulfill the role of marketing director for a fortnight.


    Bussing in the festival
    The 2005 Standard Bank Joy of Jazz Jo'burg International Festival has embarked on a advertising campaign throughout Johannesburg, including wrapping ten Johannesburg Metro buses in festival branding.

    On Safari with SA Tourism
    Wild Safari 3D: A South African Adventure claims to be the ultimate wildlife cinematic experience, putting viewers in the passenger seat of a South African safari featuring Africa's Big Five. The New York premiere was a sellout and in three months it has been viewed by one and a half million Europeans, Australians and Americans.

    Moosli on the menu
    Getting the cow to talk in the new Bokomo Nature's Source commercials was no easy task. Advertising agency The Jupiter Drawing Room, in collaboration with production company Passing Trains, also struggled to find the right cow 'voice'.

    Loeries awards a sellout
    The advertising industry has given Margate - the new Loerie Awards venue - a huge thumbs up if ticket sales for this year's advertising, communication and design awards weekend are any indication.

    Convincing the youth to make their X
    Months of work behind closed doors has preceded the launch of the national communication campaign to introduce South Africa's upcoming municipal elections to the public. The result is a wake-up call to the youth to stand up and make their voice heard and register to vote on 3 September 2005.

    Filling empty bellies creatively
    Creative agency Saatchi & Saatchi's social responsibility programme ensures that every person in the agency visits a soup kitchen once a month. The aim is to lend a helping hand to fill the empty stomachs of the homeless and underprivileged.

    Advertising leadership levels have declined
    [Ashley Rametse] The industry needs to take a serious look at itself - both employees and clients have little respect for many senior executives who are passive managers, not leaders.

    JWT poaches new creative director
    JWT has hired Conn Bertish, currently Creative Director of Saatchi and Saatchi Cape Town, as its new creative leader. Bertish will work with Raymond Kieser, Managing Director of JWT Cape Town.

    Telling the HIV love story
    Net#work BBDO's new commercial highlighting HIV/Aids awareness uses ordinary road signs to draw attention to the disease. The ad is sponsored by Virgin Unite, the independent charitable arm of the Virgin brand.

    Go on a smart world tour with Mercedes-Benz
    The new smart car brand campaign by the Jupiter Drawing Room: Johannesburg uses the platform of a band on a world tour to drive awareness of the vehicle, whilst showcasing the various models to the South African public.

    Colour-coded ads focus attention on Elizabeth Anne's newly extended product line - FCB South Africa
    Adcock Ingram is using these appealing advertisements and advertorials to showcase the innovative new products launched recently under the well-loved Elizabeth Anne's baby toiletries brand name.

    New uShaka ad from FCB Durban - FCB South Africa
    FCB Durban's new commercial for uShaka MARINE WORLD, 'titled Kaleidoscope', has just been launched on the small screen.

    Friends in need - Lowe Bull
    The Animal Anti-Cruelty League has been a pro bono client of advertising agency Lowe Bull for a number of years. The biggest challenge facing the organisation is finding loving homes for the animals that they have rescued.

    Having a riot @home
    Riot has created a new campaign to refresh @home stores across the country. Instead of sterile images of the perfect home, Riot's vision includes in-store graphics of scenes taken from everyday life to ensure customers feel @home. The graphics include a bathing woman using her toes to adjust a bath tap and a dog snuggling in the rumpled sheets of an unmade bed.

    Advertisement:
    At the pulse of the young and restless, JIP cuts it close. Fashion, Sport and lots of the hip and happening. your voice, your newspaper. Every Monday in Beeld.

    Phone 011 713 9094 / 012 420 7841, for more information visit our Press Office


    Branding        Idea Engineers will grow your brand, reputation & business.  Return on ideas
     
    100% Clever - Berge Farrell
    Cape Town based brand iconography architects Berge Farrell were commissioned by the Town of Worcester with the challenge of branding and creating a new identity for the town.

    King of the Castle: SAB's coveted Castle brand world account awarded to Berge Farrell - Berge Farrell
    Relative newcomer to the brand design industry, two-year old iconography specialist Berge Farrell celebrates a momentous occasion in its winning of the pitch for the new BTL design of SAB's flagship brand.


    Cinema
    Taking cinema to commuters
    The local cinema industry has traditionally relied on conventional media to launch new films, but when long awaited SA comedy Max & Mona was introduced, Ster-Kinekor added another dimension to the campaign by calling on ComutaNet.


    CRM
    The 2nd Annual Loyalty Programmes Seminar with international expert, Tim Phillips - Knowledge Resources
    [Tim Phillips] UK-based Tesco, the world's most successful loyalty programme has helped transform a second-rate supermarket into Europe's number one retailer in 10 years! Come and hear how with The ten secrets of loyalty by Tim Phillips, co-author, Scoring Points (Tesco's story).


    Digital
    Everyone wins with WiniKhaya
    WiniKhaya, a promotion in which one person wins R500 000 every month to buy or build the home of their choice, has generated substantial funds for charities month after month for the past 22 months, including more than R7 million for the SA Children's Charity Trust (SACCT).

    Kowabunga! South Africa acquired by Forge Corporation Ltd. - ForgeBusiness
    Kowabunga! South Africa, an independently owned distributor of US based Kowabunga! Technologies Inc., has been acquired by Forge Corporation.

    Ukubona takes Rentasite upmarket - Ukubona
    Rentasite, a well established business offering a cost effective highly functional web content system, with hundreds of small to medium sized clients, has been taken over by Ukubona, a leader in digital media.

    Breaking the mould in dynamic website design - Stonewall+
    Stonewall has announced the launch of advertising agency Lowe Bull's website, www.lowebull.com, and successfully created an online experience that effectively represents the agency's unique, dynamic brand.

    A Flash demo for EventPics - Goldfish Digital Solutions
    EventPics provides instant image capture and transfer at events countrywide. Photography of guests ensures they leave with a visible reminder of their enjoyment.

    Advertisement:
    Getty ImagesGallo Images


    Education and Training
    Networking at the movies
    Biznetwork, a joint venture between FNB, Primestars (a Primedia Unlimited company), and business author Eric Parker, will be launched at Ster Kinekor cinemas nationwide today. Biznetwork aims to encourage entrepreneurship in South Africa through an integrated learning and networking platform.


    Eventing
    All the sporting brands under one roof at SASGAM
    The SA Sports Goods Agents & Manufacturers Association (SASGAM) and Nigel Brown of Classic Events have revived the annual SASGAM Trade Exhibition. This is one of the only arenas for all buyers, retailers and club managers to view what the top worldwide sporting brands have to offer under one roof.

    Organic eventing in the Cape
    The Natural & Organic Products Exhibition made its debut in June last year in the Sandton Convention Centre and now moves in the alternate year to Cape Town at the International Convention Centre from 14 to 16 October 2005.

    Women 2005 set to launch
    This September sees the launch of Women 2005, the first show in South Africa to focus entirely on women. The show will be an experiential event, with the exhibits built around a centre stage featuring some of South Africa's most talented performers.

    CLA innovates and inspires with Microsoft Partner Summit - Collyer Lessick & Associates
    Microsoft Partner Summit, the definitive Microsoft Conference for building, deploying and managing connected Information Technology solutions, was held at Sun City from 11-13 August.

    ZHeN Events and Fluid Media join forces - Zhen Events
    ZHeN Events is proud to announce that they have aligned themselves with Fluid Media, an international events and production company.

    Black Inc. Events launches Mercedes-Benz Commercial Vehicles, Durban - Black Inc.
    It was a night to be remembered by all who attended the launch of the new commerial vehicles dealership in Durban. Black Inc. Events hosted a German Beer fest at the new site, with all the trimming and festivities that one could expect from a theme of this nature.

    Advertisement:
    Integrating Marketing and Sales Strategies - A two-day Executive Workshop
    In many companies marketing and sales departments do not always work together as a closely knit team - DO YOURS? Presented by top UK marketing and sales gurus, and authors of 54 best selling books: Professors Malcolm McDonald & Nigel Piercy. Cape Town 19 & 20 September 2005 - Sandton 21 & 22 September 2005

    Contact SBS Conferences on 021 914 2888 or visit: www.sbs.co.za/IMSS2005


    Exhibitions
    New ceo for SAMIF
    Acting chief executive officer of the Johannesburg Tourism Company Eddy Khosa has been appointed chairman of the South African Meetings Industry Federation (SAMIF), a driver of the business tourism industry in South Africa.

    Decorex attracts 50 000 visitors
    This year's Decorex Jhb attracted a record number of exhibitors and was 25% bigger than last year. Many of the 500 exhibitors launched new products ranging from homewares, décor accessories, furniture and fittings, floor and wall coverings, lighting, kitchen and bathroom fittings.

    Finalists announced in Touch Tomorrow in Design competition - Homemakers Fair
    The fourteen finalists in the Telkom Touch Tomorrow in Design competition, aimed at the South African design industry, have been announced and their prototypes will be on display at the Cape Homemakers Expo from 1 to 4 September 2005.


    Magazines
    Getaway is sweet sixteen
    Getaway celebrates 16 years of publishing in September 2005 and is marking the occasion with a makeover of the magazine that takes account of reader feedback as well as the latest in publishing trends.

    Magazine titles increase circulation
    Associated Magazines titles stood their ground in a tough magazine market in the January-June 2005 ABC, with most titles increasing circulation from the previous ABC period. Cosmopolitan achieved its highest circulation figure for the first semester of the ABC period in 15 years, reaching 118 296.

    Cosmo hits highest figures in 15 years
    Cosmopolitan magazine, published by Associated Magazines, posted its highest circulation figure for the first semester of this ABC period in 15 years (ABC January 2005 - June 2005). The publication increased its circulation by three percent over the same period last year to 118 296.

    Laduma scores another goal
    Newspaper Soccer Laduma has achieved the 300 000 circulation figure with its 431st edition.

    Simonsays gets The South African account
    Simonsays communications has been appointed to handle the marketing and PR for The South African (TSA), an A4 monthly magazine presenting a broad spectrum of life in South Africa. The publication launched in January 2005 and celebrates all of South Africa's facets and minutiae.

    Media24 female titles increase circulation
    Media24 Women's Magazines is thrilled to announce that all three of its monthly titles (Sarie, Fairlady and True Love) have shown an increase in circulation, confirmed by the ABC figures for January to June 2005. Despite new magazines entering the market and competitors relying on marketing ploys such as cover mounts to boost circulation, Fairlady, Sarie and True Love continue to hold their status as the best-selling women's titles in South Africa.

    Caxton magazines' circulation flourishes
    The results of Caxton Magazines' restructuring, introduction of a new business model and focus on its titles is reaping rewards. As the much-anticipated ABC's for the periods January to June 2005 were announced by the Audit Bureau of Circulation yesterday, Caxton Magazines was exuberant at the data, which confirmed circulation increases for nine of its titles.

    Golf Digest is South Africa's top golfing mag
    For the first time since the launch in October 1995 Golf Digest magazine is officially the biggest paid for printed golf medium in South Africa. Golf Digest is ahead of all its competitors with the new Jan - June 05 ABC (25 167).

    Men's Health continues steady ABC increase
    Once again Men's Health has posted an increase in circulation - the official Jan-June 2005 ABC period saw the magazine showing a 3.1% period-on-period increase with a figure of 91 849. It's the first time the 90 000 barrier has been broken by Men's Health and makes them the only men's magazine within the lifestyle and lad category to have never shown a decrease in an ABC period.

    Saltwater GIRL surges ahead
    Saltwater GIRL Magazine has retained its market leading status in the highly competitive youth category, posting an ABC for the Jan-July 2005 period of 40329. The locally grown lifestyle magazine for young women surged to fresh heights, showing circulation growth of 15.2% and in the process widening the gap between itself and its nearest competitor to nearly 20%.

    Weg ABC figure leaps by 102%
    The official sales figure of Weg, South Africa's first and only Afrikaans outdoor and travel magazine, continued its stampede during the past six months with a growth of 102% in comparison with the same period last year. The Weg ABC figure for January to June this year is 74 396, as compared with 36 827 for the period from April to June last year.

    Saving face for surfers
    Surfers require three basic items to enjoy a day at the beach: A surfboard, boardshorts (Durban) or wetsuit (Cape Town) and a towel. Appealing to core readers' most essential needs then, Zigzag Surfing magazine teamed up with towel manufacturer Glodina to produce a range of surf towels.

    Circulation boost for Media24 Women's Magazines - Media24 Womans Magazines
    Media24 Women's Magazines is thrilled to announce that all three of its monthly titles (Sarie, Fairlady and True Love) have shown an increase in circulation, confirmed by the ABC figures for January to June 2005.

    Home décor sales grow
    The latest ABC figures reveal that Tuis and Home's combined circulation is now at 84 715, making it the second biggest seller in the décor category. The magazines have been on shelf for only a year. Elsa Carpenter-Frank, business manager for the magazines, says readers are looking for inspiration, not aspiration, and practical, affordable solutions to their decorating and gardening challenges.

    Popular Mechanics gets more popular
    Popular Mechanics has delivered increased circulation every year since its launch three years ago - 32% growth over the period, according to the magazine's publisher, Neil Piper. The Jan - June 2005 ABC period alone reflects a 16% increase on the same period last year and an ABC of 31 428.

    Taking finesse up a notch
    The Audit Bureau of Circulations ratings for January to June 2005 for finesse magazine, published by Carpe Diem Media, is 87 593. Editor Venessa Schoeman says the results of the latest ABC, plus market research, has led to a decision to print an additional 30 000 copies for a minimum of three issues starting with the September issue.

    Seventeen continues its growth trend
    Seventeen magazine, which launched in November 2003, has shown a January to July 2005 ABC figure of 33 254. This increase is 8% higher than the previous six months and 18% higher than this time last year. Publisher Sam Sneddon says the magazine's circulation growth in the first six months of the year was accompanied by robust growth in advertising sales.

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    Media        Recruitment - Advertising, Marketing, Public Relations, Media Sales  
     
    Think2Ink publication conference
    Think2Ink is the theme of the 2005 SA Publication Forum's conference aimed at industrial editors, business communicators and other like-minded individuals. This two-day conference takes place on 25 and 26 August at the new Innovation Hub campus east of Pretoria.

    Get news in a flash
    Online news publisher the Mail & Guardian Online has released NewsFlash - a downloadable application that delivers breaking news directly to a user's desktop - to its readership base of about 300 000 users.

    Print media in good shape says Patterson
    Commenting on the latest ABCs (Jan - Jun 05), released earlier this week, Gordon Patterson, Managing Director of Starcom reckons that print media is generally in good shape with circulation gains for the majority of newspapers and magazines. "This bodes well for the impending changes to the ABC rules and regulations," says Patterson, who believes that from a confident platform the players will be far more willing to reveal all their information.

    Sports Illustrated climbs into cyberspace
    Touchline Media has created a monthly digital version of SA Sports Illustrated magazine. Aimed exclusively at readers living abroad, the digital version can be downloaded from the net and emulates the look, feel and experience of reading a magazine with pages that are identical to the printed version.

    ABCs for Jan - June 2005 show youth titles are the winners in circulation
    The newly calculated ABC figures were released to the public yesterday afternoon, 16 August 2005, for the period January to June 2005 and show continued growth over the past five years in magazine and newspaper circulations. The Youth consumer magazine category has shown marked growth in circulation - also due to new entrants to the market, as has the Customer magazine category.

    New titles for Mafube
    Mafube Publishing, publisher of Enterprise and Sawubona magazines, has landed the publishing contracts for two travel magazine brands: By the Way and The Essence of Africa.

    To infinity and beyond... The CFO Challenge - Top Companies Publishing
    Business is no longer what is used to be. Particularly in the Finance Department of organisations. The past few years have seen unprecedented change in the top levels of management within companies. Expectations are higher. And the rules of engagement have changed.

    Gloria and Geraldine gain top honours - Top Companies Publishing
    The Top Women in Business & Government Awards ceremony took place on 10 August 2005 and coincided with the launch of the second edition of the annual Top Women in Business & Government publication.

    Jan to June 2005 ABCs out today
    The Audit Bureau of Circulation (ABC) releases its bi-annual circulation report at a lunch in Johannesburg today, Tuesday 16 August, for the period audited January to June 2005. The ABC issues certificates twice a year to verify magazine, newspaper and community press circulations for advertisers, as well as auditing and verifing free distribution of publications. Since the ABC issues no press statements and limited trend forecasts, it is up to individual media owners to interpret their circulation gains and losses, so expect a slew of self-congratulatory press releases this week!

    Awards for women, by women, about women
    "Living the Dream" is the theme for the IAWRT Radio and TV Awards, which will be held at the IAWRT conference in Williamsburg, Virginia, USA on 29 October to 03 November 2005. The IAWRT competition is open to all women producers, journalists and directors making radio and TV programmes. The only conditions are that programmes must be made by women, about women. Submission deadline is 01 September 2005. For more info go to
    www.iawrt.org

    Advertisement:
    Project Management 19 - 22 September
    A business approach


    Project management from a business perspective - how to make sure projects succeed, and support organisational strategy and business plans.

    Visit www.gsb.uct.ac.za/projectmanagement for more information and online application


    Newspapers    Sprint Sunday Media Solutions
     
    On holiday with Beeld
    Afrikaans daily newspaper Beeld has entered a mutually beneficial media partnership with Holidaymakers Expo, which showcases a vast range of holiday commodities, vehicles, resorts, services, accessories, activities and international holiday offers.

    Newspapers get proactive
    The Newspaper Association of South Africa (NASA) has initiated a Power of Newspapers (PON) committee to showcase the values and opportunities newspapers present in the advertising mix. Publishers involved will contribute R24 million towards the development of smaller publishing houses over a five-year period.

    Free reader research for Independent advertisers - The Inc
    If truth and beauty are indeed synonymous, then Independent Newspapers' choice of the acronym 'Iris' for its blockbuster package of readers' insights is both accurate and elegant.


    Online Media
    Freelegaldocs launches online forum
    Following the recent launch of Freelegaldocs.co.za, South Africa's first free legal document portal, the website has now launched a free online legal forum. "We simply couldn't ignore the demand here, and have signed up three firms of attorneys - Bregman Mitchley (Gauteng), Colin Muller (CT) and Guy and Associates (CT) - to assist with the project," says website founder James Foxcroft.

    Streetcar Rewards now online - Streetcar
    Streetcar Rewards has just launched a brand new corporate rewards website which aims to inform the corporate market of Streetcar's tailor-made, branded, online corporate rewards solutions.


    Out Of Home    Clear Channel Independent
     
    Washing Candy underwear in public
    Briefed to introduce lingerie company La Senza's new 'Candy' range to mall patrons, Primedia @ Home executed a shopping centre marketing campaign that had promoters wearing the new underwear and distributing leaflet-lollipop packages to potential buyers.

    Sydney gets more outdoor
    The outdoor advertising contract for Sydney Airport in Australia, estimated to be worth US$75 million, has been awarded to Adshel - a 50/50 joint venture between APN News and Media and Clear Channel - and APN Outdoor.

    Primedia Outdoor digs deep into Johannesburg City Parks initiative! - Primedia Outdoor
    Primedia Outdoor, wholly South African owned outdoor advertising media owner, entered into a sponsorship agreement with Johannesburg City Parks (JCP) and Total for the My Dream Park Competition.

    Advertisement:
    City Vision
    City Vision is a free community newspaper in the Media24 group, that focuses on relevant issues in the lives of the people in the communities of Soweto, Alexandra, Johannesburg CBD and Kathorus. To reach this emerging market please contact 011-877-6111 for advertising enquiries.

    Production
    Wild Talk about South Africa
    The inaugural Wild Talk, an SA initiative bringing together role-players in African wildlife and natural history filmmaking to examine ways on positioning the country as the premier global destination for natural history filmmaking and conferencing, was recently held at Entebeni Game Reserve.

    Bring your shortz and show us
    Shortz Sensations is looking for product to screen at monthly film screenings, so if you have a short film, doccie, animated short film or music video and want to show it to an audience and receive recognition, this is for you. It is a unique platform to showcase work produced recently in South Africa and offers networking opportunities. Submission is free and the deadline for submissions for the screening on Thursday 25 August, 2005 is Friday 19 August 2005. Contact Dirk Fourie on 072-337-5864 or shortz@writingstudio.co.za or visit www.writingstudio.co.za


    Public Relations    
     
    New appointments at Brewster
    Marcus Brewster Publicity has announced a trio of senior promotions and new appointments. Johannesburg Bureau Chief Hein Kaiser has been promoted to Account Director on a portfolio of clients including SAB, Jacaranda 94.2, Bowman Gilfillan Inc and Emerald Casino.

    Teljoy plugs into The Lime Envelope - The Lime Envelope
    Teljoy, an innovative company that brings a wide range of consumer and business technology solutions to South Africans has appointed The Lime Envelope to handle the company's public relations portfolio.

    Global Trader breaks the barriers of what we expect from financial services advertisers - Red Cube Agency
    Global Trader has recently launched its first ever advertising campaign which aims to clearly communicate to traders who, like Global Trader, are innovative, astute and unwilling to be shackled by the old ways of trading.


    Radio
    Bust by Belinda
    Visiting chart-topper Belinda Carlisle took over the afternoon show on Jacaranda 94.2 on Friday 19 August as part of the launch of their radio programming initiative. Carlisle turned the tables on afternoon presenter Maurice Carpede by 'busting' him - the DJ is well known for his daily busts on station listeners.

    Radio 702 building homes for the homeless
    Five families will soon be the proud recipients of new Soweto houses, built for them by Talk Radio 702 as part of the radio station's 25th birthday celebrations. 702's listeners, sponsors and celebrities will be building the houses - from laying the bricks to plastering the walls and erecting the roof structure - from Monday 22 August.

    A bounty on their heads
    East Coast Radio has offered a reward of R10 000 for information leading to the arrest and conviction of the two attackers who gouged out the eyes of their victim in Kwa Mashu last week. The mugging, which left 19-year-old Bongani Ngonyama without his sight, had East Coast Radio listeners reeling in disbelief. The newly launched Bokomo Big Breakfast show, hosted by Alan Khan & Sorisha Naidoo, had the young victim in the studio and listeners were urged to call in and offer Bongani help with regards to future employment and payment of hospital bills. Independent Newspapers and East Coast Radio have pooled resources and raised over R50 000 so far.

    Kaya's Kwena wins ABSA cup
    Kaya FM's sports presenter and editor Kwena Moabelo walked away with the ABSA Cup 2005 Radio Journalist of the Tournament, held at Securicor Loftus after the Supersport vs Santos game on 10 August 2005. Kwena reported on every draw, did pre-round interviews and a one-hour broadcast at the Rand Show on the ABSA Cup including giveaways and had four special guests on his normal nightly show.

    Advertisement:
    Sunday World launches Khomanani Poetry competition
    Sunday World has launched an Aids Awareness Poetry competition with Khomanani, the Department of Health's Aids project. The competition aims to educate and up-weight Aids awareness amongst South Africans and runs weekly in Sunday World from the 19th June 05 to the 11th December 05.

    Click here for more info.


    Research
    Is the leisurely drive on the road to extinction? - Synovate
    Eleven percent of South African drivers claim to have been at the receiving end of threatening behaviour in the past 12 months, where the aggressor got out of the vehicle to confront them, according to a new survey by Synovate.

    The right price: Enhancing brand equity through pricing strategies - ACNielsen
    In South Africa price has typically played a disproportionately large role in determining brand performance, driven by national economic factors. Mark Cockcroft, Price Modeling & Analytics Manager at ACNielsen, urges manufacturers to adopt a new attitude towards pricing.


    Retail
    Shoplifters can close retail doors
    Shoplifting can seriously reduce the profitability of a retail store and the business itself can be threatened. New research has revealed an increasing number of professional shoplifters as opposed to the usual amateurs.

    Size does matter in SA because we're bigger
    Durex has taken the age-old myths about size to heart with the launch of their new range of extra large condoms, designed specifically for the 'bigger man'. The new Durex Comfort XL condoms are longer and slightly wider for those who know they need it.


    TV    
     
    Children get writing
    SABC Education is looking for stories from children aged between 10 and 15 for the Ciak Junior 2006 international television competition that exposes children to hands-on productions, making television interesting and appropriate for children from an educational aspect.

    A new face for TV licenses
    The waves of change that transformed the approach taken by SABC TV Licences towards the collection of licence fees into a positive affirmation of good citizenship have culminated in a new persona for the brand. This was revealed at the recent unveiling of a fresh corporate identity for SABC TV Licences.

    Win a gig as a VJ
    MTV base and Fanta have joined forces to offer one young South African the gig of a lifetime: you could become the first ever South African VJ and win a contract to host MTV base World Chart Express - the brand new music chart show premiering on SABC1 on 28 September 2005 in the 6:30pm slot.

    Audiences ''going MAD'' in cinemas - Red Cherry Television
    AD MAD, Red Cherry Television's latest interactive endeavour is causing cinema viewers around the country to go MAD!

    D-JAYS returns - Don't change the DStv channel! - Red Cherry Television
    If you're watching DStv sometime over the next two months, think twice before you change the channel during an ad break. If you do, you may miss the chance to win a huge CD hamper packed with some of the coolest artist's albums around today.

    Laugh out loud on M-Net
    Oracle Airtime Sales has announced Emperors Palace as the headline sponsor of the new M-Net comedy show 'Laugh Out Loud', which started this week. It will be broadcast every Wednesday at 7.30pm and features 94.7's Jeremy Mansfield, Darren 'Wackhead' Simpson and Big Brother 1 winner Ferdinand Rabie. Produced by comedy guru Bobby Heaney, 'Laugh Out Loud' combines stand-up comedy, hidden-camera gags and elaborate hoaxes.

    Teddies raise a fortune
    The recent TV Bears Banquet hosted by The Children's Hospital Trust raised R600 000 for The Red Cross Children's Hospital. Popular local shows Egoli, 7de Laan, Backstage, SuperSport, Isidingo, Generations, Top Billing, 3 Talk, Carte Blanche, The Weakest Link and The Apprentice each dressed a designer teddy. The TV Teddies were modelled by their co-stars and auctioned together with memorabilia from the TV shows. Sponsor De Beers' 'Bear of Hope' sold for R70 000.


    Gallery
    Black Inc. Events launches Mercedes-Benz Commercial Vehicles, Durban

    View all pictures

    More galleries...


    Forums
    Spam or legitimate marketing?
    I would love views and opinions on what constitutes spam and what is legitimate email marketing? What is your view?

    More...  Submit a forum


    New accounts
  • Boxtonic appointed by totesportcasino.com - more info
  • The Old Shanghai Firecracker Factory has won the Finance Week account.
  • Mixology lands L'Oreal Professionnel - more info
  • Citigate to expose equestrian extravaganza - more info
  • New account for Blue Planet Media - more info
  • Simonsays gets The South African account - more info
  • Forrester Research takes on South African representation - more info
  • SAB's Castle brand world account awarded to Berge Farrell - more info
  • Is'Godi welcomes on board National Brands, Sheet Street (Mr Price Group) and Classiclean.
  • Teljoy has appointed The Lime Envelope to handle the company's public relations portfolio.
    More...  Submit news


  • People on the move
  • The STONEWALL+ family gets bigger - more info
  • Board executives at Lowe Bull Cape Town - more info
  • New staff at Great Stock! - more info
  • Autopage Cellular has appointed John Ashcroft as New Business Development Director - more info
  • Appointment at the Alex Voice - more info
  • Tracy Lehman has been appointed the Client Service Director on the LG account at Wunderman.
  • Andrew Kramer has been appointed Managing Director of Forecourt Media and The Letter Corporation.
  • Denuga Ramsamy has been appointed Account Executive for Primedia Outdoor.
  • New appointments at The MediaShop - more info
  • Jack Malatji has joined DCPM as an associate.
    More...  Submit news


  • Events to diarise
    Rewind Photography Exhibition - Rewind Photography Courses, Cape Town, 29 Aug
    This exhibition showcases the works of the students of Rewind Photography.

    Reputation Management - PRISA, Ferndale/Randburg, 30 Aug
    Learn to positively manage and protect your organisation's reputation.

    Mother City Book Festival - HIPPO Communications, Cape Town, 30 Aug
    Escape with a good read... It's Book Festival in the Mother City once more and this year there is a huge variety of events!

    Ross Chowles speaking on Cannes 2005 at the AMASA meeting - AMASA, Cape Town, 31 Aug
    Ross Chowles, Executive Creative Director of The Jupiter Drawing Room, will be speaking at the next AMASA Cape Town meeting.

    Empowering Myself as a Jobseeker - Azeroth Business Solutions, Randburg, 02 Sep
    A one day workshop which has been extremely well received by Tertiary Institutions, and beneficial for all of us seeking employment, or wanting to change positions.

    Small Company, Big Voice Seminars - SME Surveys, Jhb, Ct and Durban, 06 Sep
    Come and learn from entrepreneur Allon Raiz about how to become and stay a successful entrepreneur.

    SASGAM Show - SASGAM, Gallager Estates, 06 Sep
    The South African Sports Goods Agents & Manufacturers (SASGAM) Exhibition showcases an extensive range of sporting goods and equipment catering for anyone from school sports club to international retail stores.

    Market your Consulting Practice - REPUCOMM, Rosebank, Johannesburg, 09 Sep
    A one-day workshop for all consultants and professional service providers and people interested in improving their knowledge of professional consulting marketing strategies.

    Adventure Workshops: Getaway Show - RS&P, Coca Cola Dome, 09 Sep
    A great line up of workshops presented by experts on Photography, GPS, Expedition Planning, Bush Survival etc.

    The Perfect Book Publishing Workshop - The Write Co, Johannesburg / Cape Town, 10 Sep
    What every publisher, bookseller and author needs to know.

    Mobilise your Marketing - The Write Co, Sandton, Johannesburg, 12 Sep
    This four session workshop on how to write a marketing plan will teach you how to put the most effective - and workable - marketing plan together and use it effectively to devastate the competition!

    Certificate in PR Practice - PRISA Education & Training , Ferndale/Randburg, 12 Sep
    This learning programme provides an in-depth coverage of the nature and scope of public relations practice and the planning of public relations and communication management programmes.


    Upcoming events
  • Adobe Illustrator CS - Vega School, off Benmore Road, Sandton, 22 Aug
  • Principles of Graphic Design - AAA School Of Advertising , 444 Jan Smuts Avenue, Bordeaux, 22 Aug
  • Competitive Intelligence - marcus evans SA, Somerset West, 22 Aug
  • Professional Selling Skills - AchieveGlobal, Cape Town, 22 Aug
  • Packaging Innovation - Marcus Evans SA, Johannesburg, 22 Aug
  • Programme in Strategic Marketing - USB-ED Ltd, Johannesburg, 22 Aug
  • Writing, Opinion and Analysis - IAJ, Parktown / Johannesburg, 22 Aug
  • PowerPoint Training - AAA School of Advertising , 444 Jan Smuts Avenue, Bordeaux, 23 Aug
  • Magazine Design and Layout - Do's And Don'ts - Print Media SA, Rosebank, 23 Aug
  • Advertising to the GLBT Market - Twenty Ten Business Training, Emperors Palace CC, 23 Aug
  • More...  Submit an event


    Jobs offered    Specialising in Media Sales, Advertising
    and Marketing placements
    OPEN DOOR Recruitment:
    Apple Business Development Manager Education - Johannesburg
    Are you a driven, motivated and outgoing individual? If yes, this is the perfect job for you! - read more...

    Developer Position - Web Development - Cape Town Waterfront
    Thorough PHP/SQL experience. Unix scripting and admin. XML/Java expertise. CMS and Dynamic language an advantage. Good project planning, development and team skills. Apply Now! - read more...

    Talented Online Designers and Flash Specialists - Cape Town Waterfront
    Want be in charge of creating exciting online projects for many of the world's largest brands, record labels and movie companies? Apply! - read more...

    Marketing Manager (Senior) - Cape Town, Hout Bay
    Stunning opportunity for very experienced marketer to manage the entire local marketing campaign of an internationally well established brand, through the professions, their clients and internally to the sales team. - read more...

    Sales Executive - Pretoria/Johannesburg
    Results driven, female sales excutive required. Sales of corporate golf day packages for established annual event. Liasing with top management of big companies. Must be willing to travel within SA. - read more...

    Apple Project Manager Education - Johannesburg
    Apple Project Manager Education: Work with the world's leading IT brand and put young people on a fast track of advanced learning! - read more...

    Runner - Johannesburg
    Are you enthusiastic, hungry to learn and keen for experience with the country's top rated TV show? - read more...

    Marketing Services Exec: TV/Radio (Planning) - Cape Town
    Passionate about Broadcasting? Media planning your forte? Strong Strategic Thinker. Position exists for an experienced Media Planner/Marketing Services Exec with good Telmar, Adex knowledge. CT based. BEE position. Urgent! - read more...

    Art Director and Copywriter M/W - Sandton
    You may be working as a creative team or as individuals. No matter. As long as you are conceptually and strategically brilliant. International Agency. - read more...

    Account Director - Cape Town
    Incredible opportunity for a dynamic Heavyweight Female (Black only) FMCG Advertising Account Director to join the team at a new international agency in Cape Town. - read more...

    Receptionist/Office Manager - Cape Town
    Presentable and well spoken with good people skills. Team player. Positive and pro-active. Organisational skills. Computer literate and minimum of 3 years working experience. AA appointment. - read more...

    Photographic Agent - Cape Town
    Photographic Agent required to represent professional photographers. Experience with, and a passion for fashion, beauty and lifestyle essential. - read more...

    National Sales Manager - Cape Town
    National Sales Manager for On-line Portal - work in a dynamic enviroment on one of SA's largest websites. - read more...

    National Sales Manager - Johannesburg
    This management position, based in Johannesburg, will require someone with solid experience preferably in a media sales management position or sales management experience in a similar industry. - read more...

    PR Manager - Johannesburg
    Proactive PR manager, do you enjoy working under deadline pressure? Do you enjoy writing about brands? Do you have at least 2 years experience, and your own car? - read more...

    Senior Media Strategist x 2 - Sandton
    Must fully understand the creative process and be able to work with no supervision. Develop excellent relationships with clients and be a team player. - read more...

    Client Service - Cape Town
    A motivated, highly enthusiastic and creatively conscious person required to handle a valued base of clients. Eight to ten years experience in design and advertising studios imperitave. - read more...

    Media Strategist/Planner - Sandton
    Required to work on a fast paced international retail client account. Must be highly organised, able to handle a few curved balls and work well under pressure. - read more...

    Account Manager - North
    Have you worked in an Ad Agency for more than 3 years as an Account Manager? Do you have TTL client service experience? Contact Lynn at The Worksquad. - read more...

    PR Account Manager & Writer - Johannesburg Fourways Gardens
    PR Account Manager & Writer: 3-4 years PR experience, good understanding of ICT industry, excellent writing skills, good media contacts. Ability to write varied articles and releases. Teamplayer, lateral thinker. - read more...

    More...  Submit a job


    Quote of the day
    "A little nonsense now and then is relished by the wisest men." - Roald Dahl
    Send to a friend

    "Along with success comes a reputation for wisdom." - Euripides
    Send to a friend

    "Green Eggs and Ham was the story of my life. I wouldn't eat a thing when I was a kid, but Dr. Suess inspired me to try cauliflower." - Jim Carrey
    Send to a friend

    "Choose a job you love, and you will never have to work a day in your life." - Confucius
    Send to a friend

    "Music is the electrical soil in which the spirit lives, thinks and invents." - Ludwig van Beethoven
    Send to a friend    More...  Submit a quote

          
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    Welcome to the following companies who have opened press offices on Bizcommunity.com!

    Tollreach Mindblast
    Tollreach Mindblast - We are the cherry in your media mix - an experiential marketing medium allowing you to blast your brand into the headspace of consumers by distributing interactive items at toll gates nation wide. A unique opportunity to let the power of boredom work for your brand!

    Click here to visit Tollreach Mindblast's press office.


    Is'Godi
    Is'Godi evolved out of the well known Bonny's Best Buys and was launched with a bang in 1992 to offer the advertiser a credible means of communicating with the highly sceptical emerging market.
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    ForgeBusiness
    ForgeBusiness is a privately funded, profitable company and employs a full-time staff of affiliate program managers, recruiters & media buyers, client service & support representatives, sales consultants and administrative personnel, plus a pool of part-time and contract-based employees.
    Click here to visit ForgeBusiness' press office.


    Goldfish Digital Solutions
    We offer cost-effective website design and web development solutions. We develop e-commerce and database-driven websites using PHP and ASP, with MySQL or SQL Server as the database. We also offer logo design, Flash animation and website maintenance.
    Click here to visit Goldfish Digital Solutions' press office.


    MARKETING
       Added Value
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       Right Stuff
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    NEWSPAPERS
       Ads24
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    ONLINE ADVERTISING
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    ONLINE MEDIA
       Streetcar
    OUT OF HOME
       Airport Media
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       Outdoor Exchange
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       Primedia Outdoor
       TBM
    PAPER MANUFACTURERS
       Sappi
    PORTAL
       Joburg.co.za
    POST-PRODUCTION
       Masters & Savant
    PRINTING
       ABC Press
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       Creda Communications
       Edition Publishers
       PrintAbility
       The Publishing Partnership
    PRODUCTION
       New Faces South Africa
       Razor Sharp Films
    PROMOTIONS
       Wicked Promotions
    PUBLIC RELATIONS
       24-7 Solutions
       FAPRA
       Gecko Communications
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       Just Ideas
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       Red Cube Agency
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    PUBLISHING
       STE Publishers
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    RADIO
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    RECRUITMENT
       Ad Talent Ramorei
       theWorksquad
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    RESEARCH
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    RETAIL
       Brand Power
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    SPONSORSHIP
       Variety Club South Africa
    STOCK LIBRARIES
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    TV/FILM PRODUCTION
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       Krishna Smiles Flowers Bloom
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       Sithengi Film and Television Market
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