WTMA19: Marketing minimalism, do less, but do it better
WTMA19: Marketing minimalism, do less, but do it better

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy and move away from the vicious cycle of task-driven travel marketing that has left many stumped in their tracks.

By Robin Fredericks 16 Apr 2019