Robin Fredericks
SOUTH AFRICA
#WTMA19: Pinq Travel's Jason Fiddler talks marketing LGBTIQ+ travellers

#WTMA19: Pinq Travel's Jason Fiddler talks marketing LGBTIQ+ travellers[Robin Fredericks] According to the International Gay and Lesbian Travel Association, the visibility and acceptance of LGBTQ+ people in society have increased globally over the past decade; however, the underrepresentation of gay and lesbian travellers in the tourism sector still exists...

Posted 1 month ago | Like
Ruth Cooper
SOUTH AFRICA
#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel

#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel[Ruth Cooper] For influencer marketing to continue to grow and perform, it needs to return to its roots of honesty and authenticity says iambassador founder and CEO Keith Jenkins...

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Maroefah Smith
SOUTH AFRICA
#WTMA19: How tourism became an economic saving grace in sub-Saharan Africa

#WTMA19: How tourism became an economic saving grace in sub-Saharan Africa
[[https://www.worldatlas.com/articles/where-is-sub-saharan-africa.html © World Atlas]]
[Maroefah Smith] A growing number of countries in sub-Saharan Africa have started looking to tourism as a viable option for revenue generation...

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Robin Fredericks
SOUTH AFRICA
WTMA19: Marketing minimalism, do less, but do it better

WTMA19: Marketing minimalism, do less, but do it better[Robin Fredericks] Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy for your brand...

Posted 2 months ago | Like
Robin Fredericks
SOUTH AFRICA
#WTMA19: Turning the Africa misconception into a profitable, hyperlocal, luxury experience

#WTMA19: Turning the Africa misconception into a profitable, hyperlocal, luxury experience[Robin Fredericks] Africa is a continent filled with places to be explored, yet there are so many countries on the continent that foreigners have never heard of...

Posted 2 months ago | Like
Maroefah Smith
SOUTH AFRICA
#WTMA19: Keith Jenkins on what travel influencers are getting right and wrong

#WTMA19: Keith Jenkins on what travel influencers are getting right and wrong[Maroefah Smith] According to iambassador founder and CEO Keith Jenkins, marketing influencers in the travel industry are either executing their content mind-blowingly well or mind-bogglingly bad...

Posted 2 months ago | Like
Ruth Cooper
Ruth Cooper
#WTMA19: Day One

To mark the start of the three-day event, the City of Cape Town Mayor, Dan Plato welcomed all attendees and Reed Exhibitions MD, Carol Weaving highlighted the key events taking place at WTM Africa this year.

#WTMA19: Day One  #WTMA19: Day One  #WTMA19: Day One  #WTMA19: Day One  

Posted 2 months ago | Like
Cari Coetzee
SOUTH AFRICA
#WTMA18: Bringing Africa to New York and New York to Africa

#WTMA18: Bringing Africa to New York and New York to Africa[Cari Coetzee] NYC & Company became a major blip on our radar when it locked in the first ever city-to-city partnership with Cape Town to boost tourism between the two iconic cities. We caught up with Makiko Matsuda Healy, MD of tourism market development, to find out what New York tourism is all about...

Posted 12 months ago | Like
Ruth Cooper
SOUTH AFRICA
#WTMA18: Championing African women in travel - Q&A with Alessandra Alonso

#WTMA18: Championing African women in travel - Q&A with Alessandra Alonso[Ruth Cooper] The inaugural Women in Africa Forum took place during World Travel Market Africa 2018. Hosted by Women in Travel CIC founder Alessandra Alonso, the forum aimed to highlight the importance of women entrepreneurs in Africa...

Posted 1 year ago | Like
Robin Fredericks
SOUTH AFRICA
#WTMA18: Digital as the predominant channel for travel

#WTMA18: Digital as the predominant channel for travel[Robin Fredericks] Working with destinations around the world on their digital strategies, Cook and his team have been witness to how tourist boards, government and private sector associations adapt and grow in the travel space...

Posted 1 year ago | Like
Robin Fredericks
SOUTH AFRICA
#WTMA18: Experiencing the wild with Aquila Safaris

#WTMA18: Experiencing the wild with Aquila Safaris[Robin Fredericks] Aquila Safaris in association with World Travel Market Africa invited us to get a taste of its own brand of wild during an overnight stay. Just two hours' drive from Cape Town, this gem of natural beauty welcomed us to its vibrant and breathtaking surrounds which could easily leave anyone in awe...

Posted 1 year ago | Like
Cari Coetzee
SOUTH AFRICA
#WTMA18: Experiences, the Reunion Island X-factor

#WTMA18: Experiences, the Reunion Island X-factor[Cari Coetzee] Reunion Island - an island know for its spectacular beauty, diverse landscapes and a volcano that is quite fond of erupting - was one of the many tempting island destinations on display at WTM Africa 2018...

Posted 1 year ago | Like
Robin Fredericks
SOUTH AFRICA
#WTMA18: Changing the digital narrative for destination marketing organisations

#WTMA18: Changing the digital narrative for destination marketing organisations[Robin Fredericks] Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...

Posted 1 year ago | Like
Robin Fredericks
SOUTH AFRICA
#WTMA18: How small travel and tourism companies can market themselves effectively

#WTMA18: How small travel and tourism companies can market themselves effectively[Robin Fredericks] Day one of WTM Africa 2018 saw Big Ambitions director of promotions, Natalia Rosa, share her insights into marketing for small tourism and travel companies...

Posted 1 year ago | Like
Robin Fredericks
SOUTH AFRICA
#WTMA18: An inside look at the Google Trekker Project

#WTMA18: An inside look at the Google Trekker Project[Robin Fredericks] This was more than just putting South Africa on the map, it was a nation-building project with a common cause...

Posted 1 year ago | Like
Ruth Cooper
Ruth Cooper
#WTMA18: Day two

Highlights from day two at the World Travel Market Africa 2018, held at the CTICC in Cape Town on 19 April 2018, included the Speed Networking sessions, the Sports and Events Tourism Exchange and the African Business Travel Association (ABTA) Corporate Travel Forum.

#WTMA18: Day two  #WTMA18: Day two  #WTMA18: Day two  #WTMA18: Day two  

Posted 1 year ago | Like
Ruth Cooper
Ruth Cooper
#WTMA18: Day one

Highlights from day one at the World Travel Market Africa 2018, held at the CTICC in Cape Town on 18 April 2018, included the Women in Travel Meetup, the Business Events Conference, the inaugural Tourism Investors' Forum and the African Responsible Travel Awards.

#WTMA18: Day one  #WTMA18: Day one  #WTMA18: Day one  #WTMA18: Day one  

Posted 1 year ago | Like
Ruth Cooper
Ruth Cooper
[World Travel Market Africa] Highlights from day two at World Travel Market Africa 2018 at the CTICC in Cape Town.
Posted 1 year ago | Like
Cari Coetzee
SOUTH AFRICA
#WTMA17: How do millennials define luxury travel and why does it matter?

Anthony Berklich, founder of Inspired Citizen, in Morocco
Anthony Berklich, founder of Inspired Citizen, in Morocco
[Cari Coetzee] While millennials are optimistic about the future, they believe in living for today. Therefore, they are willing to spend more on material items they feel are special to them, or dig deep for an experience of a lifetime...

Posted 2 years ago | Like
Cari Coetzee
REUNION
#WTMA17: Reunion Island, for the curious traveller

#WTMA17: Reunion Island, for the curious traveller
©Stefan Ember via [[www.123RF.com 123RF]]
[Cari Coetzee] "Reunion Island offers the perfect retreat away from the mundane and allows for the curious traveller to venture into the unknown, with a promise of adventure on the horizon."

Posted 2 years ago | Like