Using 'the science of shopping' to track-and-target

[John Ginsberg] LONDON, UK: Environmental psychologist Paco Underhill firmly believes that our environment influences our behaviour. He found a powerful (and profitable) application for his theories in the retail environment and founded what is now known simply as "The Science of Shopping."

Between a rock and a hard place: How should marketers deal with new channels?

[John Ginsberg] One of the most astute assessments of the relationship between humans and technology appears in the glossary of The Handbook of Technology Management under Technology Readiness which, according to the book, is the "propensity to use and adopt technologies for accomplishing goals in one's personal and professional life."