VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
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Direct Marketing e-mail stats
IMT reports that 50 billion e-mail marketing messages were sent to consumers in 2001, and that is expected to double in 2002. Permission-based e-mails were opened by 62% of people, while only 23% of spam (unsolicited) e-mails were opened.
Source: Business 2.0
