Synergy of cross-branding

To date, Levi, Lindt, Stolichnaya vodka, Adidas and Mini have identified Obrigado, the customer publication for vida e caffè, as the ideal vehicle for establishing partnerships, extending the power of their advertising and cross-branding. Published by The Publishing Partnership, the second issue sees an increase in print run from 10 000 to 17 500, of which 6600 will be sent directly to Mini customers. The content has also increased from 16 to 22 pages.