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SOUTH AFRICA

Ian Steyn
Keeping up with the POSse

Many retailers are still grappling with "the era of the customer experience"; finding ways to serve their customers more efficiently, whilst offering an increasing number of Value-Added Services. However, enhancing a point of sale (POS) system to support a host of integrated value added services can be a challenge.

By Ian Steyn 28 Aug 2013

SOUTH AFRICA

Testing the test
Testing the test

I have always thought that it was common sense to understand as much as possible about the people who were, or would possibly be, actually buying my products in the real world with their real money. Strange then how much money is not spent by brands understanding this.

By Martin Kingdon 6 Mar 2013

SOUTH AFRICA

Michelle Francis
New currency for FMCG retail: shopper delight

There is no denying that when it comes to the launch of new products or variants, product sampling is one of the most effective vehicles and is one of the main drivers included in the mix. The other is when brands are looking for a cost-effective quick solution to move product off the shelves. Both avenues have their merit but it is going to become increasingly difficult to maintain/increase retailer mindshare and support if we do not raise the bar and deliver medium to long-term value.

By Michelle Francis 20 Feb 2013

SOUTH AFRICA

If you go down to the shops today, you're sure of a big surprise
If you go down to the shops today, you're sure of a big surprise

If you go to the Broadacres SuperSpar in Johannesburg's far north, you'll notice something out of the ordinary on the shelves. In the place of the usual paper price labels and barcodes are electronic tags displaying the prices of the products on sale.

By Duncan McLeod 9 Dec 2009

SOUTH AFRICA

Flighting at the mall for a fat-free summer
Flighting at the mall for a fat-free summer

Coinciding with the start of summer, Parmalat's fabulite fat-free, sugar-free yoghurt was introduced to the LSM 8-10 female market at one of South Africa's busiest holiday destination malls, Shelley Centre, with the help of Primall Media's mall advertising platforms.

By ActivRetail 23 Feb 2009

SOUTH AFRICA

ActivRetail
Game launches interactive stores

Mass Discounters has launched its Gameactive in-store brand-building promotional service for Game stores around the country. It aims to help companies promote their products in Game stores and simultaneously give customers one-on-one assistance with all products.

By ActivRetail 28 Oct 2008

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