Latest showcases

SOUTH AFRICA

#DoBizZA: Best Little Guide helps South Africans shop local
#DoBizZA: Best Little Guide helps South Africans shop local

The goal is to make it easier than ever to find and support small business, by bringing them all together under one curated virtual roof...

By Lauren Hartzenberg 23 Sep 2020

SOUTH AFRICA

#DoBizZA: How UBU International can give local businesses a leg up
#DoBizZA: How UBU International can give local businesses a leg up

UBU International aims to help local businesses boost their sales by leveraging a combination of mobile discovery, marketing, rewards and mobile payments...

By Lauren Hartzenberg 21 Sep 2020

SOUTH AFRICA

#WomensMonth: V&A Waterfront's Tinyiko Mageza sees opportunity everywhere
#WomensMonth: V&A Waterfront's Tinyiko Mageza sees opportunity everywhere

Tinyiko Mageza talks us through her serendipitous career journey, the women who have shaped her growth, and how the V&A aims to drive meaningful impact while adapting to the pandemic...

By Lauren Hartzenberg 25 Aug 2020

SOUTH AFRICA

First they took Tempo, and now everything is off beat
First they took Tempo, and now everything is off beat

The Covid pandemic has resulted in loss on many levels, and there is little doubt that our emotional stability is more at risk than ever before...

By Howard Feldman 22 Jul 2020

SOUTH AFRICA

#SACSCCongress: Footprint Marketing Awards winners for 2019
#SACSCCongress: Footprint Marketing Awards winners for 2019

The SACSC announced the winners of the Footprint Marketing Awards 2019 at its Annual Congress in Cape Town...

By Lauren Hartzenberg 18 Oct 2019

SOUTH AFRICA

Image credit: Justin Lim on Unsplash.
Up the ante this Black Friday

With only a few trading weeks left, brands have only a few weeks left to finalise their plans for Black Friday...

By Cindy Diamond 8 Oct 2019

SOUTH AFRICA

Far behind the CX trend
Far behind the CX trend

With the surge of e-commerce in recent years, retail marketers have experienced a shift from generic marketing to customer-focused marketing that looks deeply into data to drive more real customer experience...

By Zama Mlanjana 23 Sep 2019

SOUTH AFRICA

#CNILux: Creating Noonoouri - high fashion's virtual darling
#CNILux: Creating Noonoouri - high fashion's virtual darling

Immaculately-dressed, globe-trotting and adorably doll-like, Noonoouri has made an enviable splash in the world of high fashion - but she only exists on the web...

By Lauren Hartzenberg 29 Apr 2019

SOUTH AFRICA

Retail marketing and point of purchase trends for 2019
Retail marketing and point of purchase trends for 2019

Frank Mayer and Associates, Inc.'s company thought leaders are peeking into their crystal balls to predict what the coming 365 days have in store for the retail and point-of-purchase industries...

By Leo Van De Polder 28 Feb 2019

SOUTH AFRICA

SA retailers reveal deals for Black Friday 2018
SA retailers reveal deals for Black Friday 2018

Retailers and shoppers are gearing up for the biggest sale day on the retail calendar, Black Friday, taking place on 23 November this year...

By Lauren Hartzenberg 19 Nov 2018

SOUTH AFRICA

#ShopperInsights2019: Innovation drives brand success at shelf
#ShopperInsights2019: Innovation drives brand success at shelf

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand...

By Danette Breitenbach 9 Nov 2018

SOUTH AFRICA

#ShopperInsights2019: I love you, but...
#ShopperInsights2019: I love you, but...

Despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping...

By Danette Breitenbach 8 Nov 2018

SOUTH AFRICA

Data-driven processes to drive e-commerce campaign success
Data-driven processes to drive e-commerce campaign success

Every year, online retailers market their Mother's Day promotions, but many continue to do so with what appears to be little regard for what their customers want or need...

By Wynand Smit 11 May 2018

SOUTH AFRICA

Bar One Gym Squad gets Mzansi moving
Bar One Gym Squad gets Mzansi moving

The Bar One Gym Squad invites township communities in Gauteng, KwaZulu-Natal, Western Cape and the Free State to get active through free and frequent workout sessions...

By Lauren Hartzenberg 12 Feb 2018

SOUTH AFRICA

Four fast ways to maximise in-store promotions
Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

UNITED STATES

Boris Dzhingarov
With brick-and-mortar stores closing, how do you keep yours alive?

It's hard to believe that brick-and-mortar stores will close permanently, but you can't deny that online retail is a major contender. How do you stay competitive in this ever-changing landscape?

By Boris Dzhingarov, Issued by Monetary Library 27 Dec 2017

SOUTH AFRICA

#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art
#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art

Ocean Basket's unique 'Mediterrasian' sushi offering is on dazzling display in the recently launched #TheArtOfFusion brand campaign...

By Lauren Hartzenberg 4 Dec 2017

SOUTH AFRICA

Black Friday rapidly gathering steam in SA
Black Friday rapidly gathering steam in SA

South African retailers are hoping to capitalise on the growing local interest in the annual Black Friday sale, taking place on 24 November this year...

By Lauren Hartzenberg 23 Nov 2017

SOUTH AFRICA

MySidekick shopping app launches across SA
MySidekick shopping app launches across SA

South African startup MySidekick has launched its free Android-based shopping app across the country, offering users special deals from retailers such as Clicks, Dis-Chem and Volpes...

By Tom Jackson 1 Nov 2017

SOUTH AFRICA

#MyStoryMyStyle: Canal Walk shines a light on local, authentic brand heroes
#MyStoryMyStyle: Canal Walk shines a light on local, authentic brand heroes

Instead of being faced with a lineup of fashion models, shoppers will be spotting some of their favourite familiar faces on marketing material around Canal Walk...

By Lauren Hartzenberg 3 Oct 2017

SOUTH AFRICA

Boris Dzhingarov
How millennials are changing shopping patterns

With millennials poised to become the most powerful demographic in terms of purchasing power, retailers need to understand how they interact differently with retail, technology, and the overall experience of shopping...

By Boris Dzhingarov, Issued by Monetary Library 12 Sep 2017

SOUTH AFRICA

Putting people at the centre of multi-buy promotions
Putting people at the centre of multi-buy promotions

In the South African retail and manufacturing sectors, promotions have become a popular tool to attain growth...

By Lauren Hartzenberg 25 May 2017

SOUTH AFRICA

#BrandManagerMonth: Building a whiskey brand that's #3xBetter
#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...

By Lauren Hartzenberg 27 Mar 2017

SOUTH AFRICA

How to prevent ads from killing your website
How to prevent ads from killing your website

We've all seen it and we've all hated it. Your webpage begins to load and then, right in mid-load it stalls out. It's not just a brief hiccup, you stare at half a page for an eternity while an ad loads. Get past that ad and then the next one starts...

By Sven Hammar 12 Dec 2016

SOUTH AFRICA

(c) everythingpossible -
Understanding mass personalisation and why your brand needs it

Mass personalisation is not just a buzzword or international trend making waves overseas. It's here and already making its presence felt in the local consumer market. Here's what you need to know...

By Gareth Pearson 8 Dec 2016

SOUTH AFRICA

Why more businesses are choosing to provide discounts and coupons for customers
Why more businesses are choosing to provide discounts and coupons for customers

Offering coupons, discounts and other ways of getting money off products and services to your customers is one of the best ways to improve customer relations and satisfaction...

By Boris Dzhingarov, Issued by Monetary Library 18 Nov 2016

SOUTH AFRICA

Marketing tips for franchisors seeking high-quality franchisees
Marketing tips for franchisors seeking high-quality franchisees

Many franchise owners have found that it is hard to find good franchisees in a difficult economy and, when these can be found, how to attract them in the face of many competing franchises...

By Eric Parker 20 Oct 2016

SOUTH AFRICA

How in-store media can influence the purchasing decision
How in-store media can influence the purchasing decision

Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers...

By Stefan Abro 16 Sep 2016

SOUTH AFRICA

How to make your retail store stand out
How to make your retail store stand out

Are you looking for innovative ways to make your retail store a more appealing place to shop?...

By Boris Dzhingarov, Issued by Monetary Library 14 Sep 2016

SOUTH AFRICA

Boris Dzhingarov
10 tips for taking product photos that sell themselves

The media you use to sell your products is almost as important as the products themselves, particularly for online stores...

By Boris Dzhingarov, Issued by Monetary Library 13 Sep 2016

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