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SOUTH AFRICA

#CNILux: Creating Noonoouri - high fashion's virtual darling
#CNILux: Creating Noonoouri - high fashion's virtual darling

Immaculately-dressed, globe-trotting and adorably doll-like, Noonoouri has made an enviable splash in the world of high fashion - but she only exists on the web...

By Lauren Hartzenberg 29 Apr 2019

SOUTH AFRICA

Retail marketing and point of purchase trends for 2019
Retail marketing and point of purchase trends for 2019

Frank Mayer and Associates, Inc.'s company thought leaders are peeking into their crystal balls to predict what the coming 365 days have in store for the retail and point-of-purchase industries...

By Leo Van De Polder 28 Feb 2019

SOUTH AFRICA

SA retailers reveal deals for Black Friday 2018
SA retailers reveal deals for Black Friday 2018

Retailers and shoppers are gearing up for the biggest sale day on the retail calendar, Black Friday, taking place on 23 November this year...

By Lauren Hartzenberg 19 Nov 2018

SOUTH AFRICA

#ShopperInsights2019: Innovation drives brand success at shelf
#ShopperInsights2019: Innovation drives brand success at shelf

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand...

By Danette Breitenbach 9 Nov 2018

SOUTH AFRICA

#ShopperInsights2019: I love you, but...
#ShopperInsights2019: I love you, but...

Despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping...

By Danette Breitenbach 8 Nov 2018

SOUTH AFRICA

Data-driven processes to drive e-commerce campaign success
Data-driven processes to drive e-commerce campaign success

Every year, online retailers market their Mother's Day promotions, but many continue to do so with what appears to be little regard for what their customers want or need...

By Wynand Smit 11 May 2018

SOUTH AFRICA

Bar One Gym Squad gets Mzansi moving
Bar One Gym Squad gets Mzansi moving

The Bar One Gym Squad invites township communities in Gauteng, KwaZulu-Natal, Western Cape and the Free State to get active through free and frequent workout sessions...

By Lauren Hartzenberg 12 Feb 2018

SOUTH AFRICA

Four fast ways to maximise in-store promotions
Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

UNITED STATES

Boris Dzhingarov
With brick-and-mortar stores closing, how do you keep yours alive?

It's hard to believe that brick-and-mortar stores will close permanently, but you can't deny that online retail is a major contender. How do you stay competitive in this ever-changing landscape?

By Boris Dzhingarov, Issued by Monetary Library 27 Dec 2017

SOUTH AFRICA

#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art
#NewCampaign: Ocean Basket's latest campaign is a fine expression of food art

Ocean Basket's unique 'Mediterrasian' sushi offering is on dazzling display in the recently launched #TheArtOfFusion brand campaign...

By Lauren Hartzenberg 4 Dec 2017

SOUTH AFRICA

Black Friday rapidly gathering steam in SA
Black Friday rapidly gathering steam in SA

South African retailers are hoping to capitalise on the growing local interest in the annual Black Friday sale, taking place on 24 November this year...

By Lauren Hartzenberg 23 Nov 2017

SOUTH AFRICA

MySidekick shopping app launches across SA
MySidekick shopping app launches across SA

South African startup MySidekick has launched its free Android-based shopping app across the country, offering users special deals from retailers such as Clicks, Dis-Chem and Volpes...

By Tom Jackson 1 Nov 2017

SOUTH AFRICA

#MyStoryMyStyle: Canal Walk shines a light on local, authentic brand heroes
#MyStoryMyStyle: Canal Walk shines a light on local, authentic brand heroes

Instead of being faced with a lineup of fashion models, shoppers will be spotting some of their favourite familiar faces on marketing material around Canal Walk...

By Lauren Hartzenberg 3 Oct 2017

SOUTH AFRICA

Boris Dzhingarov
How millennials are changing shopping patterns

With millennials poised to become the most powerful demographic in terms of purchasing power, retailers need to understand how they interact differently with retail, technology, and the overall experience of shopping...

By Boris Dzhingarov, Issued by Monetary Library 12 Sep 2017

SOUTH AFRICA

Putting people at the centre of multi-buy promotions
Putting people at the centre of multi-buy promotions

In the South African retail and manufacturing sectors, promotions have become a popular tool to attain growth...

By Lauren Hartzenberg 25 May 2017

SOUTH AFRICA

#BrandManagerMonth: Building a whiskey brand that's #3xBetter
#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...

By Lauren Hartzenberg 27 Mar 2017

SOUTH AFRICA

How to prevent ads from killing your website
How to prevent ads from killing your website

We've all seen it and we've all hated it. Your webpage begins to load and then, right in mid-load it stalls out. It's not just a brief hiccup, you stare at half a page for an eternity while an ad loads. Get past that ad and then the next one starts...

By Sven Hammar 12 Dec 2016

SOUTH AFRICA

(c) everythingpossible -
Understanding mass personalisation and why your brand needs it

Mass personalisation is not just a buzzword or international trend making waves overseas. It's here and already making its presence felt in the local consumer market. Here's what you need to know...

By Gareth Pearson 8 Dec 2016

SOUTH AFRICA

Why more businesses are choosing to provide discounts and coupons for customers
Why more businesses are choosing to provide discounts and coupons for customers

Offering coupons, discounts and other ways of getting money off products and services to your customers is one of the best ways to improve customer relations and satisfaction...

By Boris Dzhingarov, Issued by Monetary Library 18 Nov 2016

SOUTH AFRICA

Marketing tips for franchisors seeking high-quality franchisees
Marketing tips for franchisors seeking high-quality franchisees

Many franchise owners have found that it is hard to find good franchisees in a difficult economy and, when these can be found, how to attract them in the face of many competing franchises...

By Eric Parker 20 Oct 2016

SOUTH AFRICA

How in-store media can influence the purchasing decision
How in-store media can influence the purchasing decision

Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers...

By Stefan Abro 16 Sep 2016

SOUTH AFRICA

How to make your retail store stand out
How to make your retail store stand out

Are you looking for innovative ways to make your retail store a more appealing place to shop?...

By Boris Dzhingarov, Issued by Monetary Library 14 Sep 2016

SOUTH AFRICA

Boris Dzhingarov
10 tips for taking product photos that sell themselves

The media you use to sell your products is almost as important as the products themselves, particularly for online stores...

By Boris Dzhingarov, Issued by Monetary Library 13 Sep 2016

SOUTH AFRICA

#BrandManagerMonth: Marina Loubser from Coca-Cola SA
#BrandManagerMonth: Marina Loubser from Coca-Cola SA

Coca-Cola recently launched the One Brand global marketing strategy that, "for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet, Coca-Cola Zero and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign: Taste the Feeling."

By Jessica Tennant 18 Mar 2016

SOUTH AFRICA

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#BrandManagerMonth: Mokebe Thulo on marketing to millennials

Face-to-face engagement is the way to speak to our young people, says Mokebe Thulo, portfolio manager of HDI Youth Marketeers, who recently spoke on the Sunday Times Generation Next study at the Future-Ready Marketing Conference on Thursday, 10 March at the Hyatt Regency Hotel in Rosebank, Johannesburg...

By Jessica Tennant 16 Mar 2016

SOUTH AFRICA

Leanne Freeman
The in-store experience: Still the most powerful differentiator in the competitive retail space

These days, in a tough economic climate where competitors fight for control of consumers' hard-earned rands, the retail environment has to work that much harder to keep its customers, and keep them happy...

By Leanne Freeman, Issued by BMi Research 25 Nov 2015

SOUTH AFRICA

African hair care market set for massive growth
African hair care market set for massive growth

The hair business in South Africa, Nigeria and Cameroon is estimated to be worth more than $7.6 billion. Of this figure the black hair-care market is worth $4.2 billion. Euromonitor International, which reported on the figures, says the African hair care market will be a massive growth market for the continent...

By Danette Breitenbach 27 Oct 2015

SOUTH AFRICA

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[Fashion watch] A case study on UK Wool Week and Chanel Airlines

How and why this week's transformation of Savile Row, the UK's famous tailoring district, into a sheep's playground and Karl Lagerfeld's Project Runway Show for Chanel, make headlines around the world...

By Terry Levin 9 Oct 2015

SOUTH AFRICA

Regional markets offer refreshing growth prospects for local beverage producers
Regional markets offer refreshing growth prospects for local beverage producers

As an independent beverage producer, you've no doubt looked at South Africa's heavyweight consumer markets of Gauteng, the Western Cape and KwaZulu-Natal and wondered how you were going to break into these provinces to expand your brand...

By Shawn Henning 17 Sep 2015

SOUTH AFRICA

Making the most of coupon marketing
Making the most of coupon marketing

No doubt that coupon codes, flash sales and promotions associate with a positive customer experience - those who have ever saved money during sales or by using coupons know that there is a satisfaction in saving money...

By Magdalena Werminska 31 Aug 2015

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