EcoUnit, the rewards program connecting consumers with environmentally-responsible products and services, has announced the results of its inaugural "Voice of the Green Consumer" survey. Based on responses from its database* of thousands of eco-aware consumers, it's clear that consumer buying power will increasingly be the catalyst for corporations to green themselves and their products. 14 Mar 2008
By determining the behavioral preferences of the customers coming to their store, e-marketers can align language and behavior of the Web site to provide those customers with the best shopping experience, one that feels tailored for them. Similarly, outbound marketing and traffic generation activities can be aligned. 13 Mar 2008
Bill McCloskey writes of the US experience of email drives around special days in the calendar and reckons the trick is to co-ordinate the drive with when interest peaks. 12 Mar 2008
From its humble beginnings in the 1950s, fair-trade has developed into a global movement. A new report by independent market analyst Datamonitor, ‘The Next Step in The Ethical Consumer Revolution', reveals fair-trade sales across Europe, the US, Australia & New Zealand and Japan have experienced double digit growth since 2002. 12 Mar 2008
The most recent BIGresearch Simultaneous Media Survey shows that, while traditional media still rank on top in the influence of purchases, many are declining in influence and some are showing double-digit losses over the previous year. 11 Mar 2008
Americans would rather give up their televisions or the Internet rather than do without their mobile phones, according to a report released by the Pew Internet & American Life Project on Wednesday, 5 March 2008. 10 Mar 2008
Distell is priming its palate for increased business with a world-class sensory laboratory that benchmarks new and established products against competitor offerings on local and international markets. 7 Mar 2008
Let's put it this way: if US manufacturers want their new products to be memorable, they're going to have to do a whole lot better. So how do we rate here is SA? 7 Mar 2008
If you want to talk about the return that your product or service can deliver when used correctly, by all means do so, but don't expect that to be enough. When you boil that message down, what you are left with is, "Buy our product because it's so cheap it pays for itself in no time." That kind of messaging might be alluring to many, but it is the first step on a very slippery slope to a price war. 7 Mar 2008
The popularity of social networking has grown dramatically over the past few years. MySpace, Facebook and LinkedIn currently offer advertisers access to over 160 million active users in total. New research based on Dynamic Logic's AdReaction 2007 study, which measures consumer perceptions of various forms of advertising in the US and across parts of Europe, suggests that these social networking Web sites present a unique platform where brands can connect with consumers. 6 Mar 2008
South Africans are spending close to 60% of total household expenditure on food, housing and transport. 5 Mar 2008
Social media can be a powerful marketing force, but a new study from OneUpWeb finds that companies can easily make mistakes that alienate potential customers, or worse, simply fail to follow through with new content. 5 Mar 2008
Calling South Africa's businesswomen... How do you rate against your counterparts in other parts of the world? 4 Mar 2008
Consumers enjoy the convenience of shopping on the internet but even in the United States, where shopping on line has been around for some time, people are still cautious. Many South African consumers share the same sense of caution when it comes to handing out personal information over the internet. 28 Feb 2008
Your unsubscribes could tell you a lot – if only you let them. Right now, you probably just wave them goodbye, but with a little effort, you could find out why they are leaving. And more than once you may find that it is not that they are unhappy – they may simply be moving to a new company. Whatever the reason, find out what it is, and use it. 26 Feb 2008
Due to higher taxes placed on tobacco in South Africa, the consumption of cigarettes has declined among the young and the poor, according to a report released by the World Health Organisation (WHO). 26 Feb 2008
Recent occurrences involving Arbitron's new PPM and Nielsen's
commercial measurement have caused many within the radio and
broadcasting industry to question their validity; especially impacted have been minority radio and broadcasters. 25 Feb 2008
Last week the Email Experience Council held its first annual Email Evolution Conference in San Diego, US, attracting over 500 attendees. Here are what I think were some of the most interesting takeaways from the sessions that I attended: 21 Feb 2008
US survey shows that new media is further fragmenting the influence of traditional media, even more among minorities in the US. 21 Feb 2008
Mobility drives positive uptake over holiday spending season, says IDC. 19 Feb 2008
