Survey highlights the importance of cross-channel execution as consumers “channel-hop” between web, store and call centre. 18 Feb 2008
According to two new reports by a top UK-based research company, professional personal care products are gaining ground as an alternative to cosmetic surgery. 15 Feb 2008
New research shows that there are more payment cards per person in the United Kingdom than anywhere else in Europe. 14 Feb 2008
Fulfilment operations should not only be fast and efficient in the DC -- they should increase speed and efficiency of the downstream distribution process. For example, e-commerce fulfilment operations should be able to palletize orders with delivery truck routes in mind, and orders should "picked to plan-o-gram" of destination stores -- without additional capital expense, labour content or cycle time. 12 Feb 2008
There is no doubt that 2007 was the year when “green” took off. However, there is currently very little guidance on what implications this increased buzz and public interest has for specific brands and their individual environmental concerns. So what does green mean for your brand? 11 Feb 2008
CNBC Africa conducted a small survey by means of an on-line questionnaire, and though the sampling is too small as a base for definitive, the results have proved valuable. 8 Feb 2008
The MasterCard Worldwide Index of Consumer Confidence shows South African consumers remain confident, and also that Durban Consumers more optimistic than those in Johannesburg and Cape Town. 7 Feb 2008
Nearly 54 million Europeans visited a career web site in an average month during Q4 2007. Monster leads the category with more than 6 million visitors per month. 7 Feb 2008
comScore, in a recently released report, "The 2007 U.S. Internet Year in Review" highlighting the major trends in U.S. Internet activity, finds that that top gaining properties and site categories featured some of the top Internet brands, including Google, Facebook, Wikipedia and Craigslist. 7 Feb 2008
Despite consumers making active attempts to eat healthier, the threat of obesity shows no sign of slowing down. Once confined to high-income countries and households, obesity is now just as much of a problem as malnutrition in developing countries. 6 Feb 2008
In these days of sophisticated technology one would expect that keeping a track of performance of campaigns and so on would be relatively simple and marketers and others would have accurate figures at their finegrtips. Not so, apparently. 4 Feb 2008
Datran Media recently released the results of its second annual survey of over 2000 online marketing professionals in the United States, finding that 82% of the marketers surveyed indicated that they plan to increase their use of email marketing in 2008, and 55% of the respondents cite that they expect ROI from email to be higher than any other channel. 4 Feb 2008
A new report* by independent market analyst Datamonitor finds that consumers are having a greater number of soft-drink occasions, with consumption projected to increase through 2011, but at the expense of carbonated drinks. 31 Jan 2008
US survey finds consumers opt for quality time with loved ones over traditional gifts this Valentine's Day. 30 Jan 2008
Recently, our customers have communicated a message to us loud and clear. It is a message that may seem counterintuitive here in the 21st century, in the all-digital, micro-targeting, behavioural targeting, contextual targeting age. 26 Jan 2008
It's that magical time of year again. Of course I'm referring to the annual ritual of declaring that the coming year will be The Year of Online Video. 25 Jan 2008
Cost inflation has compounded the problems facing the UK's footwear specialists, according to the latest report* from Verdict Research, part of the Datamonitor group. 25 Jan 2008
Go beyond: In every single way, marketers must do more to lock in customer loyalty. 24 Jan 2008
Videos on cell phones prove to be the fastest growing new media, and as web radio grows, so TV's influence to purchase declines. 24 Jan 2008
A new study from The Nielsen Company finds that 49% of US consumers are reducing their spending to compensate for rising fuel prices, up four points from June 2007. The study found that 70% of consumers are combining shopping trips and errands, and 41% are eating out less, and 39% staying home more often. The study has relevance here, as the SA fuel price rises. 22 Jan 2008
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