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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 3 days

The European airline will actively get involved in the Barig work and contribute to strategic optimisation measures revolving around air traffic infrastructure and the focus on costs and charges.
Michael Hoppe, Barig chairman and secretary general, says: “With EasyJet we welcome an expanding European carrier as a new member in our association. The airline industry currently faces a drastically changing market environment and an ongoing establishment of new business models. For this reason, we are happy that another leading carrier now strengthens this segment in Barig and adds to our international expertise. EasyJet stands for valuable impulses and new ideas that will further enrich the work in the Barig committees.“
Says Thomas Haagensen, EasyJet’s country director for Germany and Switzerland: “We look forward to working with Barig on advancing a competitive aviation policy framework for Germany. EasyJet has been flying to and from Germany for many years and will transport more than seven million passengers to and from seven German airports in 2017.”