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Quoting sources familiar with the matter, the news agency said that discussions were at an early stage and any transaction could face anti-trust hurdles.
Neither group was willing to comment on the information, it added.
ProSiebenSat.1 has a market value of 9.7bn euros ($10.7bn), while Axel Springer is valued at 4.7bn euros.
In 2005, Axel Springer, whose publications include the mass-circulation daily Bild and the conservative broadsheet Die Welt, had wanted buy ProSiebenSAT1 in order to build a counterweight to rival Bertelsmann, which owns the RTL television group as well as the Gruner & Jahr publishing house.
Source: AFP

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