Device Essentials introduced in Latin America

comScore, Inc, a leader in measuring the digital world, has announced the launch of Device Essentials, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices.

Based on comScore's global Unified Digital Measurement (UDM) data, which utilises census-level information from tagged web page content, Device Essentials includes comScore's first publicly available data showing device activity globally by connection type and device category.

The full Spanish press release titled "comScore introduces Device Essentials para Medir el Tráfico Digital desde Todos los Dispositivos" is available here.