Android e-shipping app to improve Safmarine's services

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Danette Breitenbach

The release of a new Safmarine shipping application for all mobile devices using the Android operating system will allow Safmarine customers to access and download essential shipping information from these devices, anywhere and at any time of day. The launch of this new application follows the release in April 2011 of a similar e-Business application for iPhone, iPad and iPodTouch devices.

"Android has become an increasingly popular platform for many of the mobile devices used by our customers and the launch of this new application will further improve our customers' access and experience with Safmarine by making it even easier for our customers to do business with us, no matter where they are," says Benoît Lebrun, Safmarine's global e-business manager.

Look up schedules and track containers

The new application allows Safmarine customers to look up sailing schedules, track containers or consignments (using a booking or container number), find contact details for Safmarine offices and receive Safmarine news updates. An alert option has also been added, which 'pushes' the information directly to the users' device.

Lebrun says the Safmarine Android application can be downloaded free of charge from the Android Market. By registering an email address, the new application also allows users to receive details on future updates. Safmarine has also noted an increased usage of its mobile website, http://m.safmarine.com, which can be easily accessed from any mobile device.