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Carrol Boyes goes to Russia

Committed to growing the Carrol Boyes brand's global presence, Lesley Grimbeek, head of sales at the company, participated in Wesgro's Export Development Programme (EDP) and the company will soon be supplying the Russian market with its designer range of home and tableware.

The EDP is so established Western Cape based companies can improve their international trade management, knowledge and expertise. Upon completion of the programme, candidates are invited to participate in outward selling missions and inward buying missions.

"We were at first hesitant about participating, but the Russian outward selling mission was successful and we were fortunate to have made contact with a multilingual consultant to assist with our expansion into the country's high end stores. Expanding our market share will be the catalyst for additional jobs being created and community empowerment," Grimbeek said.

Wesgro CEO, Nils Flaaten said that through the EDP, the investment and trade promotion agency was able to identify SMEs who have fresh, unique offerings that might be successful around the world. "The company has already developed good relationships within the international emerging BRIC countries. Through its existing relationships, it is able to partner with the right individuals and companies."

Carrol Boyes designers use ABS resin, leather, stainless steel, chrome, pewter and aluminium in their product range, all sourced locally. Boyes is a hands-on leader who is passionate about the empowerment and welfare of individuals in the community and workplace and has ensured the future success of her company through her work as a mentor.

For more information on Wesgro, go to http://wesgro.co.za/register.

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