Fruit Pack now available through Baby City chain

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Mongezi Mtati

A strategic partnership between Antanna and Baby City sees the introduction of Fruit Pack's new 3-packs, which contain 3 x 90 g units in Awesome Apple, Apple & Pear and Strawberry & Banana available exclusively at the 22 Baby City stores nationwide.

Anne Caballé-Keyworth launched this 100% natural fruit purée snack for children in South Africa in October 2010. After extensive travel through Europe with her husband and children, she identified the opportunity to introduce the brand into the South African market after discovering the perfect travel snack for her two boys with irregular eating patterns: nutritious and delicious fruit purée in a re-sealable and durable pouch. She owns and operates Fruit Pack as a subsidiary brand to Antanna.

For more information, go to www.fruitpack.co.za.