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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 11 hours


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The brand launched in South Africa in 2007, and has 61 stores well positioned within major shopping centres and the Cape Town and OR Tambo airports.
It offers leading brands such as Ray-Ban, Oakley, Prada, Versace, Dolce and Gabbana, Bulgari, Tiffany, Prada Sport, Burberry, Vogue and exclusive brands Miu Miu, Persol and Salvatore Ferragamo.
Mike Elliott, GM of Sunglass Hut believes that, “the partnership is all about providing the Edgars customer with a product offering and shopping experience through specialist Sunglass Hut sales associates.”