Pirelli launches Formula One app

Users can also share their passion and comment on the latest car and driver developments with friends via social networks.

Formula One fans can create their own personalised screen, selecting real-time information sources such as online news, magazines and blogs as well as integrating favourite Twitter and Facebook profiles.

The Pirelli P Zero screen can be interactively combined with television images, or used as a mobile device to follow races and the latest news from the paddock at any time in any place, thanks to live news, films, Pirelli's 3D videos, interviews and comment.

Pirelli's app also offers exclusive content that reveals the secrets of the teams and drivers as well as the tyres: which are once more set to become a decisive factor in this year's championship.

The Pirelli P Zero app offers tyre information as well as graphics with pre- and post-race data regarding pit stops, lap times and team strategies, as well as the latest news and interviews from the world of Pirelli.