Women of the world choose Fiesta

The supreme winner of the 2013 Women's World Car title is the Ford Fiesta 1.0l EcoBoost which also won the economy car category. The official results in each category are:

Family Car: 1st - Audi Allroad
2nd - Volkswagen Golf
3rd - BMW 3 Series

Luxury Car: 1st - Range Rover
2nd - Mercedes Benz SL550
3rd - BMW 6 Series

Sports Car: 1st - Porsche Boxster S
2nd - Audi RS5
3rd - Toyota 86/Subaru BRZ

SUV: 1st - Mazda CX5
2nd - Hyundai Sante Fe
3rd - Nissan Pathfinder

Economy Car: 1st - Ford Fiesta with 1.0l EcoBoost
2nd - Kia Forte
3rd - Toyota Prius

Supreme Winner for 2013: Ford Fiesta with 1.0l EcoBoost

Commenting on the win, Craig von Essen, Product Communications Director for Ford Motor Company, Asia Pacific, said the company was 'thrilled' to receive not only the economy car category award but the overall supreme award.

"Women pack powerful purchasing power, representing a huge market opportunity. The fact that a respected panel of published and specialist women motoring writers selected the Ford Fiesta 1.0l EcoBoost is a significant accolade as we work to design, develop and market our vehicles, technologies and services in a way that captures the attention of this very influential buying group."

The judging process

Chief Judge, Sandy Myhre of New Zealand, said the judging categories changed for 2013 and the three-tier voting system makes it hard for any car to be selected as a category finalist, let alone winning. Judges supply their own short list from 2013 model year cars they've tested. From there a short list is formed to determine the finalists and from the finalist list judges choose their supreme winner and the podium finishers.

She said the Women's World Car of the Year awards are designed primarily to reflect the preferences of women buyers through the ballot box of women motoring writers from around the world and points out that while some of the judging criteria remains consistent throughout, there are variables.

"The Family Car category, for instance, includes child-friendliness, storage space and value-for-money and individually these aren't always appropriate on which to judge a sports car for example.

"It's what makes these awards unique, quite apart from the fact there is no other international motoring award in the world which is voted for by women and with women in mind."