Mercedes-Benz Student Designer 2013 winners announced

The winners of the Mercedes-Benz Student Designer 2013 were recently announced at an awards ceremony held at the Brooklyn Theatre Pretoria. The concept of the competition was for students to submit designs for a 'shopping experience' within a shopping mall environment, aimed primarily at potential and existing Mercedes-Benz customers.

4 Jun 2013

Mercedes-Benz Student Designer 2013 winners announced

click to enlarge

The alternative retail format should create a distinctive image for Mercedes-Benz and should allow the brand to be more accessible to a wider public.

Top five winners:

1st Place - Frederik Engelbrecht
2nd Place - Mila Bolt
3rd Place - Estelle Kruger
4th Place - Armand Meyer and Billy Ernst

"The Mercedes-Benz Student Designer 2013 award, the brainchild of Mercedes-Benz SA, establishes new links between the esteemed Pretoria Institute of Architecture and MBSA," said Dr Martin Zimmermann at the ceremony.

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