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Mercedes-Benz Student Designer 2013 winners announced
The winners of the Mercedes-Benz Student Designer 2013 were recently announced at an awards ceremony held at the Brooklyn Theatre Pretoria. The concept of the competition was for students to submit designs for a 'shopping experience' within a shopping mall environment, aimed primarily at potential and existing Mercedes-Benz customers.
The alternative retail format should create a distinctive image for Mercedes-Benz and should allow the brand to be more accessible to a wider public.
Top five winners:
- 1st Place - Frederik Engelbrecht
- 2nd Place - Mila Bolt
- 3rd Place - Estelle Kruger
- 4th Place - Armand Meyer and Billy Ernst
"The Mercedes-Benz Student Designer 2013 award, the brainchild of Mercedes-Benz SA, establishes new links between the esteemed Pretoria Institute of Architecture and MBSA," said Dr Martin Zimmermann at the ceremony.
