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New PriceCheck app to help dealers increase sales
Product discovery and comparison service, PriceCheck, has launched a dealer-facing app to complement its PriceCheck Cars offering. The app aims to change the way dealers and buyers communicate.
Kevin Tucker, founder of PriceCheck, says, “The launch of the Car Dealer app is a game-changer for both prospective buyers as well as salespeople and dealerships. The first of its kind in South Africa, the app links buyers directly to the seller of the vehicle they are interested in. Buyers are able to search through a list of vehicles which fit their requirements and contact the seller by in-app message or the in-app calling feature.”
“For dealers, this customer-centric app reduces the likelihood of losing leads via complex ‘broken-telephone-type’ communication processes, allowing them to track and manage their leads efficiently and improve their overall customer experience and satisfaction levels,” he explains.
The app also enhances several features that are inherent across the PriceCheck Cars platform, including:
- An inventory management tool to manage listings on PriceCheck cars. If a car is sold it can be removed in the app and it will automatically be removed from the PriceCheck Cars platform – resulting in fewer wasted leads.
- An in-app photography wizard to guide the dealer through car photography. All photographs taken in the app will be linked directly to the PriceCheck Cars platform.
- A rich leads inbox to showcase all incoming leads from PriceCheck Cars, including messages and phone calls. Each lead has detailed information about the particular vehicle the buyer is interested in.
- A mini-CRM for taking notes on customer interactions.
Tucker says, “The use of smartphones and mobile applications has enabled us to bring cutting-edge tech to a mature market. Buying and selling cars is going to get much easier!”