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Research to results: Q&A with Ravini Moodley on scaling innovation in a constrained economy

From blombos to beyond: Celebrating South Africa’s zany DNA of innovation

Jacques Moolman

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Toyota voted SA top car by Gumtree users

Gumtree South Africa conducted a survey on the differences between women and men when purchasing a car and found that Toyota was the preferred car brand for both men and women.

22 Aug 2016

Archbob via pixabay

For the ladies, Toyota was named as their 'mark' of choice (27%), listing attributes such as reliability, maintenance, comfort and affordability when mentioning their favourite car brand. "This resonates extremely well with our brand pillars, as Toyota's reputation for quality, durability, and reliability clearly talks to the needs of these customers," says Kerry Roodt, general manager of Marketing Communications.

Toyota also scored the highest for men, with 21 percent recording Toyota as their preferred brand. Key phrases such as power, style, class, engineering, and trust were mentioned by the respondents.