For the ladies, Toyota was named as their 'mark' of choice (27%), listing attributes such as reliability, maintenance, comfort and affordability when mentioning their favourite car brand. "This resonates extremely well with our brand pillars, as Toyota's reputation for quality, durability, and reliability clearly talks to the needs of these customers," says Kerry Roodt, general manager of Marketing Communications.
Toyota also scored the highest for men, with 21 percent recording Toyota as their preferred brand. Key phrases such as power, style, class, engineering, and trust were mentioned by the respondents.
