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Spectacular Fiat 500 launch
The Fiat UK group is launching the exciting new Fiat 500 in Britain later this month with a flight in one of the capsules on the world's largest Ferris wheel, the British Airways London Eye.
The seriously cute new Fiat 500, which has already been voted Car of the Year 2008 (as well as winning the 5th Gear and British Car Magazine Car of the Year awards), will take to the air on Monday, 21 January 2008 at 20h00 – exactly 500 hours into the New Year.
Fiat is also staging a celebrity and showbiz ticketed event around the launch, featuring live bands, top presenters and a fantastic light show.
According to Fiat South Africa, the much-awaited little Fiat 500 will make a similarly spectacular debut in South Africa in July.
