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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 1 hour



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According to IATA, traffic between Africa and Europe was also up with 11,6% more passengers flying between these continents. Globally, total premium travel increased by an annualised rate of 6% in March, compared with annual growth of 5% last year.
IATA reports that growth in trade for developed countries declined throughout 2011 but there has been a slight improvement over the past six months. Economy-class travel increased by 7,5% between January and March this year.
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