Despite the down economy, e-commerce and online retail continues to be a viable platform for sales. However, as everyday technology continues to innovate, consumers' expectations of the online shopping experience continue to rise. As such, the expectations of the e-commerce shipping process rise as well.
We used to find the most advanced and innovative technology in the business world and those technologies would eventually find their way into the consumer world when they could be produced and distributed more cost-effectively for home use. Now, it seems to be the other way around; consumer technology is innovating at a rapid pace as e-commerce and shipping technology lags behind.
